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SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
THE WORLDWIDE MARKET FOR RAILWAY TECHNOLOGY 2010
MARIA LEENEN, HAMBURG, SEPTEMBER 2010
2SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
OUTLINE
I:
METHODOLOGY OF SCI VERKEHR
3
II:
WORLDWIDE MARKET FOR RAILWAY TECHNOLOGY –
RESULTS OF THE STUDY 10
III:
STRATEGIC CHALLENGES 19
OUTLINE
3SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
OUR SCOPE: STRATEGIC ADVICE FOR INTERNATIONAL CLIENTS
•
SCI is an independent consultancy company for the transportation
sector with activities and projects around the world
•
SCI is specialised in strategic advice to the railway and logistics industry
STRATEGIC EXPERTISE
MARKET-, ENTERPRISE-
AND PORTFOLIO-ANALYSIS
•
Competition analyses
•
Market analyses
•
Product analyses
•
Market entry strategies
•
Transport and sector analyses
•
Sector-related economic consulting
•
Strategy development
•
Portfolio assessments
•
Mergers & acquisitions
•
Due diligences
•
Asset value assessments
STRATEGY CONSULTING
4
WORLDWIDE CUSTOMERS ASK FOR SCI’S EXPERTISE
•
AAE Ahaus
Alstätter
Eisenbahn
AG
•
ABB Schweiz
Ltd. •
AEG SVS Power Sypply
Systems •
Alcan Composite Structures •
Allco
Leasing GmbH •
Alstom Transportation
•
Amtrak
Office of Inspector General•
Angel Trains Cargo •
Ansaldo Signal N.V. •
AnsaldoBreda spa •
Arriva International UK •
Auctus
Management GmbH & Co. KG •
Axtone
GmbH •
Babcock Brown London •
BAE Systems Ltd. •
Balfour Beatty Rail GmbH
•
Bank of America
•
Bayer Material Science AG •
Bayerische
Landesbank
•
Bearing Point SAS •
Behr Industry GmbH & Co. KG •
Bochumer
Verein
Verkehrstechnik
GmbH •
Bombardier Transportation
•
Bonatrans
a.s. •
Calyon
•
Cargocare AG •
China South Locomotives & Rolling Stock Corp. Ltd.
•
CKD Vagonka
a.s. •
Connex
•
Cummins •
Dellner
Kupplungen
GmbH •
Deuta-Werke
GmbH •
Deutsche Bahn
AG
• Deutsche
Beteiligungs
AG •
Deutsche Binnenschiffreederei
•
Deutsche Messe
AG •
Deutscher
Gewerkschaftsbund
•
Dimetronic
S.A. •
DuPont Performance Coatings GmbH & Co. KG •
Durtrack
AG •
ELIN EBG traction GmbH • ESW GmbH • EWS Railway LTD • Extel Systems Wedel • Fahrleitungsbau
GmbH •
Faiveley Transport
• Ferrostaal AG • Fooke GmbH • Furrer+Frey AG • GE Transportation Systems
•
Greenbrier Equity Group LLC •
Group Ermewa
SA •
Gutehoffnungshütte Radsatz
GmbH •
Hanning
& Kahl
GmbH •
Hans Böckler
Stiftung
•
Heitkamp Rail GmbH •
Hitachi Europe Ltd. •
HSH Nordbank
AG •
Hübner
GmbH •
I.T.I. Finanziaria
S.P.A. •
ING Bank N.V. •
Interpipe
•
INVEST Financial Corporation •
KfW
IPEX-Bank GmbH
•
Knorr-Bremse
•
Korea Railroad Research Institut
•
Lavoisier SAS •
Lease Valuation International Inc. •
Leonhard Moll Betonwerke
•
Liebherr
Transportation Systems GmbH •
LLOYDS TSB Bank PLC •
MAN •
Marubeni Corporation
•
Microelectrica
Scientifica
Spa •
Mitron
OY •
Mitsui & Co. •
Molinari Consulting AG •
MTU Friedrichshafen •
Nahverkehr
Rheinland
GmbH •
National Australia Bank
• NedTrain Consulting •
Nexans
•
Odenwald
& Compagnie
•
ÖBB •
One Equity Partners Europe GmbH •
Ox-traction N.V. •
Oxford Analytica
Ltd. •
Paribus-SK-Rail Management • Parsons Brinkerhoff Pte Ltd • Patentes Talgo S.A. • Pfleiderer
Infrastrukturtechnik
GmbH & Co. KG •
Phoenix Dichtungstechnik
GmbH •
Pintsch
Bamag
GmbH •
Plasser
& Theurer
Export von Bahnbaumaschinen
GmbH •
Prover
Technology AB •
Prysmian
Spa •
Rail Cargo Austria •
Rail Interiors S.p.A. •
Rail One GmbH
•
Rexwal
Services SA •
Rexxon
Services SA •
Rotem
Company
•
Royal Bank of Scotland •
Sabler
Consult GmbH Wien •
SAFOP SAP •
Saft‘s
Industrial Battery Group •
SBB Cargo AG
•
Schalker
Eisenhütte
GmbH •
Schaltbau
AG •
Scheidt & Bachmann GmbH •
Schreck-Mieves
GmbH •
Schweizer
Elektronic
AG •
Secheron
SA
•
Serco-NedRailways
•
SGL Carbon SE •
Siemens AG
• Sika Schweiz
AG •
SIRTI S.p.A. •
SKF Group •
Skoda Transportation s.r.o. •
Société
Générale
Group
• Solaris Bus & Coach S.A. • Stadler
Rail AG •
Steer Davies Gleave
•
Stemmann-Technik
GmbH •
Stinnes
AG •
Stratorg
S.A. •
Strukton
Systems •
SüdLeasing
GmbH •
Sumitomo Mitsui Banking Corp. Europe Ltd.
•
Syndex
•
Synosys
Inc. •
Tatravagonka
a.s. •
Terra Firma Investments 2 Ltd. •
Telenor
Sverige
AB •
TFK Transportforschung
GmbH •
Thermo King Deutschland •
Thyssen
Krupp GfT
Gleistechnik
GmbH •
Tiefenbach
GmbH •
Toyo Engineering Corporation •
Traktionssysteme
Austria GmBH
•
Tram S.A. •
Transpetro
GmbH •
Transtechnik
GmbH & Co. KG •
Transwerk
South Africa •
Trinity Rail GmbH •
TÜV Rheinland
•
U.S. Government
•
Universal de Productos
Electricos
S.A. •
VAE GmbH •
Valspar Industries GmbH •
Veolia Transport •
Verband
der
Bahnindustrie
Germany •
Verkehrs
Industrie
Systeme
GmbH •
Verkehrsbetriebe
Zürich •
Voestalpine
Bahnsysteme
GmbH •
Voith
Turbo •
VolkerRail
•
Vossloh AG
• Vossloh Kiepe GmbH • VR Leasing AG • VTG AG • Wagony Swidnica S.A. • Walter Bau AG • Wacosa AG • Weilburg Coatings GmbH •
Westfracht
•
WestLB
AG •
Wincanton GmbH •
Wirtschaftsministerium
Baden-Württemberg •
ZAO Transmashholding
• ZF Sachs AG • Zuken GmbH
CUSTOMERS
SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
5
STRATEGIC ADVICE NEEDS SOUND FACTS AND FIGURES
TOOLS AND PRODUCTS
STRATEGIC CONSULTING
SKILLS
SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
6SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
GENERATED FROM DETAILED STUDIES WE PROVIDE THE AGGREGATE STUDY “THE WORLDWIDE MARKET FOR RAILWAY TECHNOLOGY”
STUDY “WORLDWIDE MARKET”
7SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
4 STEPS OF THE SCI MARKET FORECAST
FORECAST METHODOLOGY
•
Awarded and documented projects
•
Periods (delivery known)Contracted
•
Established and announced projects
•
OptionsAnnounced
•
Expected projects
•
General announcementsVirtual
•
Replacement purchase and maintenance demand (based on installed base)
•
Development of railways and transport
•
Megatrends
•
Macroeconomic development
•
Railway affinity
Long-term drivers
Project-based
8
SCI MARKET FORECAST TOOL CALCULATES MARKET VOLUME OF THE WORLD MARKET FOR RAILWAY TECHNOLOGY
©
SCI Verkehr GmbH
Schematic Illustration of SCI Market Forecast Tool
Mar
ket v
olum
e [E
UR
bill
ion]
ContractedAnnounced
Virtual
Long-term drivers
FORECAST
METHODOLOGY
SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
9SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
OUTLINE
I:
METHODOLOGY OF SCI VERKEHR
3
II:
WORLDWIDE MARKET FOR RAILWAY TECHNOLOGY –
RESULTS OF THE STUDY 10
III:
STRATEGIC CHALLENGES 19
OUTLINE
10SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
THE MARKET FOR RAILWAY TECHNOLOGY CONTINUOUS TO GROW
TrendsTotal market volume [EUR billion]
TOTAL MARKET VOLUME
102
131
160
2006* 2010 2015
©
SCI Verkehr GmbHLegend: * Methodology change in 2008
•
4.1% annual growth in the world market by 2015 (including increase in prices)
•
General drivers–
Globalization–
Urbanization–
Environmental protection–
Safeness
•
Current drivers–
Stimulus packages–
Recovery of freight transport market
11
100
150
200
2000 2003 2006 2009 2012 2015
SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
RAIL TRANSPORT MARKETS RECOVERING FASTER THAN EXPECTED
TRANSPORT MARKETS
©
SCI Verkehr GmbH
Passenger: global rail transport development [Index 2000 = 100]
100
150
200
2000 2003 2006 2009 2012 2015
100 = 2 380 billion Pkm
Mar
ket p
erfo
rman
ce
[Ind
ex 2
000=
100
]
Trends
•
Railway market recovered quicker than expected from world economic crisis: 4.5% growth in 2010
•
2008 freight level is going to be reached again in 2011
•
Rail passenger transport more sustainable: 1.0% growth in 2009
Freight: global rail transport development [Index 2000 = 100]
100 = 6 930 billion tkm
Mar
ket p
erfo
rman
ce
[Ind
ex 2
000=
100
]
12SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
REGIONAL MARKETS GROWING DIFFERENTLY
Market volumes 2010 and market growth in the period up to 2015 by regions
MARKET VOLUMES AND MARKET GROWTHS
©
SCI Verkehr GmbHLegend: CAGR = compound annual growth rate
Africa/Middle East:
-
MV: EUR 5.7 bn
-
CAGR: 4.0%
Australia/Pacific:
-
MV: EUR 2.9 bn
-
CAGR: 2.3%
North America:
-
MV: EUR 19.5 bn
-
CAGR: 5.0%
South/Central America:
-
MV: EUR 3.3 bn
-
CAGR: 6.8%
Western Europe:
-
MV: EUR 39.8 bn
-
CAGR: 3.3%
CIS:
-
MV: EUR 13.7 bn
-
CAGR: 4.9%
Asia:
-
MV: EUR 36.5 bn
-
CAGR: 4.3%
Eastern Europe:
-
MV: EUR 9.6 bn
-
CAGR: 2.9%
13SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
COUNTRIES’
RANKING CHANGE: CHINA NO. 1
TrendsTop ten countries by market volume [EUR billion] (average 2009–2011 p.a.)
TOP TEN COUNTRIES
•
China ranks top in the world for the first time, replacing the US market
•
Currently, all global players benefit from Chinese market
•
The Russian market is the third-largest in the world and has to invest heavily to replace its vehicle fleet
•
Germany asserts its rank and remains the only European country within top five
(2009 ranking)
(2)
(1)
(3)
(4)
(7)
(6)
(5)
(8)
(10)
(9)
©
SCI Verkehr GmbH
14SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
THE ROLLING STOCK SEGMENT REMAINS INVESTMENT AREA NO. 1
TrendsMarket volume and market growth by product segment[EUR billion/%]
PRODUCT SEGMENTS
©
SCI Verkehr GmbH
Mar
ket v
olum
e [E
UR
bill
ion]
Gro
wth
rat
e [%
]Market growth [%]
Legend: Growth rate corresponds to the compound annual growth rate CAGR
Market volume [EUR billion]
•
Rolling stock segment with highest market volume–
2010: EUR 74.3 billion–
2008: EUR 73.8 billion
•
Increasing share of passenger vehicles–
2010: 67%–
2008: 50%
•
Infrastructure has grown due to the economic stimulus programmes
•
2010: EUR 42 billion–
2008: EUR 39.5 billion
•
Trends will continue around 2013 and apply to systems technology as well
15SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
AFTER-SALES MARKET WITH SLOWER GROWTH RATE THAN OEM - BUT LESS VOLATILE
OEM After-Sales-Service
©
SCI Verkehr GmbH
Share of OEM and after-sales-service in product segments 2010
Systems TechnologyRolling Stock Infrastructure
49% 42% 53%
51% 58% 47%
Trends
•
After-Sales market grows more slowly than OEM market–
OEM: 4.6%–
After-Sales: 3.6%
•
After-Sales markets volatility is much lower–
OEM: 4.9%–
Total After-Sales: 0.1%
•
Step by step the After-Sales markets are becoming more accessible
SHARE OF OEM AND AFTER SALES
16SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
MARKET ASSESSMENT NEEDS A VIEW IN DETAIL
Market volume and market growth by rolling stock segment and region [EUR billion/%]
Mar
ket g
row
th 2
010–
2015
[%
]
©
SCI Verkehr GmbHLegend: Growth rate corresponds to the compound annual growth rate CAGR
Market volume [EUR billion]
MARKET DETAIL
17SCI Verkehr GmbH / Büro
Hamburg / +49 (40) 50 71 97-0 / September 2010
.... SOME EXAMPLES OF “STARS, CASH COWS AND LOSERS” WITHIN THE MARKETS AND SEGMENTS
Market volume and market growth by rolling stock segment and region [EUR billion/%]
Mar
ket g
row
th 2
010–
2015
[%
]
Market volume [EUR billion]©
SCI Verkehr GmbHLegend: Growth rate correspond to the compound annual growth rate CAGR
LRV Australia
EMU Western Europe
HST AsiaFW North America
LRV CIS
PC Eastern Europe
MARKET DETAIL
D-Loco Asia
18SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
OUTLINE
I:
METHODOLOGY OF SCI VERKEHR
3
II:
WORLDWIDE MARKET FOR RAILWAY TECHNOLOGY –
RESULTS OF THE STUDY 10
III:
STRATEGIC CHALLENGES 19
OUTLINE
19SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
CHINESE MANUFACTURERS ARE ON THE FAST TRACK
New rolling stock: top ten rolling stock manufacturers by turnover 2009 (estimation)
Turnover 2009 [EUR billion]
(1)
(2)
(4)
(3)
(5)
(7)
(10)
(*)
(8)
(6)
Legend: * not in the ranking 2008
(2008 ranking)
Trends
•
Bombardier extended market lead in 2009
•
Alstom still is in the second place
•
Both, CNR and CSR out-
compete Siemens regarding market volumes
•
CAF entered the top ten for the first time
•
Freight wagon manufacturer Trinity left the top ten after the sharp fall of sales in 2009
TOP TEN MANUFACTURERS
20SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
GROWTH RATES OF ESTABLISHED AND CHINESE MANUFACTURERS DRIFT APART
Trends
Turn
over
new
rol
ling
stoc
k [
EU
R b
illio
n]
New rolling stock: turnover development by manufacturer [EUR billion]
+108%
+17%
Alstom/Bombardier/Siemens CNR/CSR
•
Between 2005 and 2009 turnover of both Chinese manufacturers more than doubled–
Yearly growth rate: 20%
•
In the same period, turnover of the “The Big Three”
had a 17% growth–
Yearly growth rate: 4%
•
The Chinese manufacturers’
share in the worldwide market grows very dynamically
ESTABLISHED VS. CHINESE MANUFACTURERS
21SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
PROFITABILITY MAKES ALL THE DIFFERENCE
Total: revenue and EBIT comparison top railway manufacturer 2009
[EUR billion/%]
PROFITABILITY OF RAILWAY MANUFACTURERS
©
SCI Verkehr GmbH
Turn
over
[E
UR
bill
ion]
EB
IT M
argi
n [%
]
1
Financial year ending 31 Jan, ²
Financial year ending 30 Sept, ³
Financial year ending 31 Mar,* Gross profit
Trends
•
The Big Three gained a higher profitability than Chinese companies
•
Up to now state owned Chinese manufacturers are more focused on increasing volumes –
but they are catching up
•
Highest profitability is found in specialised and/or medium sized companies with two digit EBIT Margins
Bom
bard
ier
Tran
spor
atio
n1
Sie
men
s M
obili
ty²
Als
tom
Tra
snpo
rt³
22SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
CHINESE MANUFACTURERS ARE “AT THE GATES”
PKP Cargo and CNR to create joint venture, CNR’s
first plant outside China
CNR exports trams to Malaysia / CSR receives major order from MalaysiaCNR builds for the Rio
de Janeiro metro
CNR exports locomotives to Belarus
CSR supply metro coaches for Rapid Metro Rail Gurgaon
in India / Mumbai Metro to receive CSR trains
CNR exports freight wagons to Vietnam and Mongolia
Major contract for CNR from Argentina
CSR Zhuzhou
delivers first 14 locos to Iran
Delivery of CSR multiple units for Georgia
CSR will exports DMUs
to Tunisia
CNR exports metro coaches to Saudi Arabia / CSR signs Saudi locomotive contract
CHINESE MANUFACTURERS’
WORLDWIDE PRESENCE
23
WHAT ARE THE CONSEQUENCES FOR THE ESTABLISHED MANUFACTURERS?
CONSEQUENCES
NEW DEVELOPMENTS
•
More and more, Chinese market is served by strong Chinese domestic industry
•
Therefore, global players will lose relevant market shares in China and elsewhere
•
New markets in USA, South America and India may not be able to compensate those losses
ESTABLISHED ADVANTAGES
•
Established players still have–
Advantage in technology–
Advantage in profitability–
Efficiency of production
•
Specialists can deal more flexibly with the highly fragmented markets in Europe
24
OUR CLIENTS ADAPTATION TO CHALLENGES –
SOME EXAMPLES OF OUR PROJECT WORK
•
A supplier wants to adjust their product prices and production costs regarding the target costs in the different regional markets
Costs / efficiency
•
A component manufacturer wants to consolidate the international bogie market and intended to acquire an European bogie manufacturer. SCI has to cross-check the market situationPositioning
•
An international Investor wants to acquire a rolling stock leasing company. SCI has to evaluate the business plan and the expected market position of the target. We
estimated the fair market value of the assets and the target.
Financing
•
Asian technology group seeks possibilities for a market entry in
Russia (including a roadmap for suitable products as well as entry strategies and cooperation partners)
Suitable new markets
CHALLENGES
•
A vehicle manufacturer is looking for market opportunities, partnerships and targets to increase their maintenance business Maintenance
25SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
UNDERSTANDING OF THE SPECIFIC MARKET REQUIREMENTS MAKES THE DIFFERENCE
Stable market with long-term growth opportunities -
but...
.... changing market environment...
•
European home markets come under fire
•
Asian companies try to take advantage from home market experience
•
Expected next waves of M&A and consolidation processes
....requires different market intelligence
•
Continuous observation and understanding of the markets
•
Monitoring of projects and positioning of competitors
SUMMARY
26SCI Verkehr GmbH / Hamburg Office / +49 (40) 50 71 97-0 / September 2010
CONTAKT
Andreas Wolf
Project Manager
SCI Verkehr GmbH
Vor
den Siebenburgen
2
50676 Cologne
Tel.: +49 (221) 931 78-16
Fax: +49 (221) 931 78-78
E-Mail: [email protected]
Maria Leenen
CEO
SCI Verkehr GmbH
Schanzenstraße
117
20357 Hamburg
Tel.: +49 (40) 50 71 97-0 / September 2010
Fax: +49 (40) 50 71 97-20
E-Mail: [email protected]
Christian Bessler
Marketing & Sales
SCI Verkehr GmbH
Vor
den Siebenburgen
2
50676 Cologne
Tel.: +49 (221) 931 78-20
Fax: +49 (221) 931 78-78
E-Mail: [email protected]
CONTACT