“The Year of the Volunteer”

2009 National ConventionNashville ,TNG.C. Thornton

1st Annual “State Chapter President’s Breakfast”

• Objective’s– To share with you the current health

of the NWTF– To seek your input and guidance on

all issues critical to successfully executing the mission of the NWTF

– To answer questions on the current state and future direction of the NWTF

NWTF Mission

“The National Wild Turkey Federation is dedicated to the conservation of wild turkeys and the preservation of the

hunting tradition.”

–Membership data !–Historical financial data !–Current year performance!

Where are we? Really!

In 2008 - 468 Banquets did not have enough $’s to pay all or a part of the merchandise

and membership dues!

$655,000

Year Qty Net Dollars Membership Dues

Deficit

2001 94 269,470 379,000 (109,729)

2002 163 572,066 854,087 (282,020)

2003 234 534,348 881,959 (347,611)

2004 211 407,240 626,114 (218,874)

2005 253 544,827 888,667 (343,839)

2006 281 683,131 1,065,793 (382,662)

2007 344 569,419 1,031,659 (462,240)

2008Total

468 $720,052 $1,375,060 $(655,007)$2,801,982

Banquet History 2001 - 2008

“We must take a leadership role in our relationships with Banquet Committees”

Where are we?• We have a rich and wonderful history!• We are arguably the most successful

conservation group in history!• We have a tremendous resource in our

dedicated and talented volunteers!• We have old internal and new external

challenges• Our recent history shows trends that are

threatening to the NWTF, if not reversed!

“The Biggest Threat to the NWTF”

Project T.O.M.

Target Our Membership!

Time to Take Control

• Membership is churning annually and declining overall

• The membership model – driven largely off of banquets – leaves opportunities untapped

• Banquets performance varies in quality and consistency, contributing to membership decline

• Systems are behind the times – therefore process visibility and control suffer

Project TOM is addressing key needs of NWTF

Project T.O.M. Overview

Technology Summary

Services Banquets

Internal Processes and PoliciesPerformance Mgmt Members Only Value Banquet Mgmt

Technology InfrastructureCAS Sales Force Tools Banquet Mgmt Interface Data Warehouse

Membership Svcs E-commerce Membership Mgmt

Mission

Technology projects will be valued and prioritized based on driving the success of the organization

Hunt

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oppe

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Networker

Con

serv

atio

nist

Pary GoerMembership

We Interviewed 1,002 RDs, Members, Past Members and Potential members….

…and here’s what they said:• “We want the NWTF to communicate more using technology”

– On-line registration, re-registration, auto re-registration (68% of members want online registration)

– Web site is popular but need to organize and reflect segment attitudes and measure

– Provide “members only” buying opportunities and services on line (81% of members want exclusive buying opportunities)

– Use technology to remind members of upcoming events (45% of members want to be reminded)

Project T.O.M.

• “We strongly support the NWTF mission and want to express this support in many ways”

– Members want to volunteer: “Just ask me”. (73% of members want to be made aware of volunteer opportunities). Grow committee size.

– Provide more product merchandising opportunities in response to hunting heritage (39% of members hunt 31-100 days per year)

– Make local conservation activities and NWTF investments available on-line for members

– More events; more communication of events for members– Clarify positioning and mission to attract new members; reinforce existing

advocacy

• “Reinforce the value of membership through exclusivity”– Merchandise, discounts & deals for members only– Web site content for members only– National on-line raffles – Association with NWTF logo is strong; strengthen and clarify positioning

Phase I Project Proposals Primarily Target “High Touch” Member Processes and

Infrastructure

Register as Members

Attend Banquets

Purchase Goodsand Use Services

SupportMission

• Auto-Renewal• 3rd Party Prospects• “Whale” lists• Member profile data

• Online registration

• Member reminders• Enlarged Committees • Online ticket purchases• Online status tracking

• Banquet Operational Streamline

• Detailed customer transaction history

• “Heritage Bundles”• Members only services

• Mission effectiveness communications• HH communications

• Committee recruitment tools

• Reorganized!– Field management structure– Flatter organization

• Expense reductions– Headcount down 4.3% from 12 months ago

• Efficiencies– Project TOM

• Emphasis on communications– New web site– Evaluating TV

• Increased commitment to EFFECTIVE “Outreach Programs”

• Conservation and Hunting Heritage spending budget up10% from prior year.

NWTF Moving Forward!

“If you are not changing internally, faster than the market is changing, you are going out of business.”

Malcolm Forbes

“The NWTF of tomorrow”

• “ We have a strong and promising future; only if we take charge, plan, train, provide leadership and motivate our members and volunteers.”

On Behalf of the staff and Board, Thank You for

everything you do to support the mission of the NWTF

PA NWTF 2008-2009 Compare

0200400600800

1000120014001600

ChapChal Reg Mem

20082009

Memberships

Chapter/Chairman Challenge recruited 298 NEW members.

Regular membership down 58 regular members 08 to 09

0100200300400500600700800900

Sponsor HH

20082009

Memberships

Sponsor membership (includes 1 WITO Sponsor member 08 & 09) is relatively stable (down 3 sponsors from 08 to 09)

Hunting Heritage down 158 members from 2008 level

0

50

100

150

200

250

300

350

WITO Wheelin'

20082009

Memberships

WITO down 63 members 08 to 09

Wheelin’ Sportsmen numbers affected by “donated membership” policy change

0

500

1000

1500

2000

2500

3000

Jakes Xjakes

20082009

Memberships

Jakes and Extreme Jakes membership numbers affected by “donated membership” policy

change

02000400060008000

10000120001400016000

Upper Lvl

20082009

Financial Contribution

Diamond Life Sponsorship down $13,500 year to year

0

50000

100000

150000

200000

250000

300000

Net$$ Net/Net$$

20082009

Financial Contribution

Net$$ are down $48,637 from 2008 contributions

Net/Net$$ are down $18,839 from 2008 contributions

Ideas, Suggestions, Solutions?

Membership Drive:

PANWTF Membership Gun Raffle

- Recruit a member, win a gun!

PANWTF Membership Drive Sporting Clays/Wing Nights

- Bring a new member, shoot for free!

Revise Banquet Invite Procedures, invite recent expired memberships

Other membership recruitment ideas?

Control Costs:

Improve banquet attendance/meal count accuracy

Cut back on PANWTF expenditures – review budget