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New Jersey’s Zika Response Communications
Tom Slater, CCPH
Health Risk Communications Manager
Suzanne Miro, MPH, MCHES
Sr. Health Communication Specialist
Nicole Mulvaney
Health Communications Manager
Bob Considine
Press Director
Department of Environmental Protection
RISK COMMUNICATIONS
Tom Slater, CCPH
Health Risk Communications Manager
Communication Plan
Goal: All communities that could be impacted
understand risks associated with Zika and steps
they can take to protect themselves.
Based on CDC guidelines
Developed through phases
Incorporated risk communications strategies
Integrated social media and traditional methods
Risk Communication Strategies
Understand risk perceptions
and outrage
Exotic versus familiar
Unfairly distributed versus
fairly distributed
Consistent messaging
Information sharing
PUBLIC & PROFESSIONAL EDUCATION
Suzanne Miro, MPH, MCHES
Sr. Health Communication Specialist
Professional Education
Information sharing calls for key stakeholders
Community outreach agencies
General clinician calls
Federally Qualified Health Centers
Elected officials
Public health officials
Speaking engagements
Conferences, grand rounds, professional meetings, etc.
Community Education and Outreach
Community Education Toolkit – PowerPoint
slides, talking points, evaluation, program
report form
Trained health educators
Available in Spanish, Portuguese and Creole
Migrant Farm Worker Outreach
Prevention materials provided to FQHCs
NJDOH Zika Website
General Information (Public)
Education materials – infographics, FAQs,
key messages, narrated slide show, videos
Translations – Spanish, Creole, Portuguese
Technical Information (Clinical Guidance)
NJLINCS messages (lab specimens, testing
criteria, prevention)
US Zika pregnancy registry and
communication toolkit
Zika testing training videos
Links to CDC materials
MEDIA OUTREACH
Nicole Mulvaney
Health Communications Manager
#ZapZika Awareness Campaign
Public events, media interviews
Conference calls
Radio and bus advertisements
Video and infographic creation
Social media
Call line 1-800-962-1253
Social Media #ZapZika
More Resources
nj.gov/health/cd/zika
cdc.gov/zika
twitter.com/NJDeptofHealth
facebook.com/NJDeptofHealth
COMMUNICATIONS IN
MOSQUITO CONTROL
Bob Considine
Press Director
New Jersey Department of Environmental Protection
Organized mosquito control work began in the early
1900s following the discovery that mosquitoes were
directly responsible for disease transmission
Today, control of these pests in New Jersey is
addressed at every level of government, ranging
from seasonal programs at the municipal and
federal levels to year-round programs administered
by county and state agencies.
One such agency is the State Mosquito Control
Commission.
Mosquito Control Commission
Zika Virus Fact Sheet http://www.state.nj.us/dep/mosquito/docs/zika-fact-sheet.pdf
The Response - Registries
Joseph Sweatlock, PhD, DABT
Research Scientist I
Early Identification and Monitoring Program
Special Child Health & Early Intervention Services
Division of Family Health Services
The Response - Registries
U.S. Zika Pregnancy Registry
Better understand impact of maternal exposure to Zika virus
Range of effects
Microcephaly and other severe fetal brain defects
Other possible links to outcomes
Pregnancy loss
Eye defects
Hearing loss
Impaired growth in infants
Update recommendations
Clinical care
Plan for services for affected families
Improve prevention of Zika infection during pregnancy
The Response - Registries
U.S. Zika Pregnancy Registry
Eligibility
Pregnant women with laboratory evidence of Zika virus infection and their periconceptionally, prenatally or perinatally exposed infants
Infants with laboratory evidence of congenital Zika virus infection and their mothers
Data collection
De-identified data provided by NJ Department of Health
Maternal – travel history, symptoms, prenatal diagnoses, pregnancy loss
Neonatal – gestational age, physical exam results, abnormalities
Infant (2, 6, 12 months) – physical, developmental, audiological, and retinal evaluations
More information (CDC): 770-488-7100 Zika Pregnancy Hotline
The Response - Registries
NJ Birth Defects Registry
May identify cases with unknown Zika virus exposure
Mandated by law – established 1928
Children diagnosed with specific birth defects
Mandated reporting through 5 years of age – voluntary to age 21 years
Applied for CDC funding for rapid ascertainment of cases
Data use
Connect families with county-based Case Management Units
Help obtain needed health, social, and financial services, including Early Intervention
Provide de-identified data for national studies and reports
Division of Family Health Services
Provide links to services across the lifespan
Developing Resource Kits for families and providers