Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
Portal Channel Desktop Mobile (MEW+APP)
BILD Entertainment, BILDspielt x x
B.Z. Culture, boulevard x x
WELT Culture, panorama x x
HÖRZU Entire x x
TV DIGITAL Emtire x x
TV DIREKT Entire (incl. Klack) x x
ROLLING STONE Entire x x
METAL HAMMER Entire x x
MUSIK EXPRESS Entire x x
COMPUTER BILD Games x x
NOIZZ Entire x x
STYLEBOOK Star, news x x
BILD DER FRAU Entertainment x x
TECHBOOK Entertainment x x
SPORT1 Entire x x
Portal Channel Desktop Mobile (MEW+APP)
AUTO BILD Entire x x
BILD Car, motor sport, Formula 1 x x
WELT Sport (Formula 1), Motor x x
SPORTBILD Motor sport x x
KAUFDA Mechanics workshop, gas station x -
MOTORSPOR TOTAL Entire x -
FORMEL 1 Entire x -
COMPUTER BILD Connected car x x
MOTORSPORT.COM Entire x x
AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Einzelmonat November; abgerufen am 07.12.2018 Status 31.01.2019
AUTOMOTIVE
ENTERTAINMENT
Thematic Combo Display
3.88 Mio.
6.83 Mio.
9.82 Mio.
▪ 69% of the users are male
▪ 36% of the users are between 20 to 39 years old
▪ 75% are employed
▪ 38% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 45% have a HHNI of €3,000 and more
▪ 58% of the users are male
▪ 39% of the users are between 20 to 39 years old
▪ 73% are employed
▪ 41% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 43% have a HHNI of €3,000 and more
6.47 Mio.
14.00 Mio.
18.27 Mio.
Portal Channel Desktop Mobile (MEW+APP)
BILANZ Entire x -
BUSINESS INSIDER Entire x x
FINANZEN.NET Entire x x
WELT Money, economy, politics x x
BILD Money, politics x x
Status 31.01.2019
FAMILY
DECISION MAKERS
8.78 Mio.
15.63 Mio.
20.14 Mio.
8.45 Mio.
8.45 Mio.
14.88 Mio.
Portal Channel Desktop Mobile (MEW+APP)
BILD Byou, lifestyle, news, companion,
entertainmentx x
Bild der FrauDiet, health, cooking & baking,
people & life, fashion & beautyx x
COMPUTER BILD eKitchen, tipp center, video x x
HÖRZU TV programm, Entertainment x x
LIFELINE
Entire, 9Monate.de
Herzberatung.de, special-
harninkontinenz.de
x x
STYLEBOOK Entire x x
TRAVELBOOK Entire x x
TV DIGITAL Entertainment x x
WELT ICON, travel, health x x
MYSELF.DE Entire x x
▪ 51% of the users are male
▪ 39% of the users are between 20 to 39 years old
▪ 72% are employed
▪ 40% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 42% have a HHNI of €3,000 and more
▪ 63% of the users are male
▪ 37% of the users are between 20 to 39 years old
▪ 73% are employed
▪ 44% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 45% have a HHNI of €3,000 and more
AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Einzelmonat November; abgerufen am 07.12.2018
Thematic Combo Display
Status 31.01.2019
FASHION & LIFESTYLE
SOCCER
5.17 Mio.
7.94 Mio.
11.98 Mio.
4.85 Mio.
6.48 Mio.
10.08 Mio.
Portal Channel Desktop Mobile (MEW+APP)
WELT culture, panorama, ICONIST x x
BILD Lifestyle x x
B.Z. Culture x x
BILD DER FRAU Entire x x
STYLEBOOK Entire x x
ROLLING STONE Entire x x
MUSIK EXPRESS Mestyle x x
TRAVELBOOK Entire x x
TV DIGITAL Entire x x
TV DIREKT Entire (incl. Klack) x x
LIFELINE Beauty x x
HÖRZU Entire x x
FITBOOK Entire x x
KAUFDASports, furniture, fashion,
jewellery, shoesx -
MYSELF.DE Entire x x
▪ 51% of the users are female
▪ 40% of the users are between 20 to 39 years old
▪ 73% are employed
▪ 44% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 68% have a HHNI of €2,000 and more
Portal Channel Desktop Mobile (MEW+APP)
BILD Bundesliga, sports, soccer x x
B.Z. Sports (Hertha BSC) x x
WELT Soccer x x
TRANSFERMARKT Entire x x
SPORT BILD Soccer, Bundesliga x x
▪ 74% of the users are male
▪ 22% of the users are between 14 to 29 years old
▪ 74% are employed
▪ 41% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 45% have a HHNI of €3,000 and more
AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Einzelmonat November; abgerufen am 07.12.2018
Thematic Combo Display
Status 31.01.2019
FOOD & HEALTH
WOMEN
2.29 Mio.
4.49 Mio.
6.55 Mio.
4.25 Mio.
6.30 Mio.
9.05 Mio.
Portal Channel Desktop Mobile (MEW+APP)
BILD Lifestyle x x
BILD DER FRAU Cooking & baking, diet, health x x
WELT Health x x
LIFELINE Entire x x
9 MONATE Entire x x
YAVIVO Entire x x
HERZBERATUNG Entire x x
SPECIAL HARNNKONTINENZ Entire x x
EKITCHEN Entire x x
KAUFDA
Organic markets, supermarket,
baker, beverage market,
restaurants
x -
TRAVELBOOK World food x x
STYLEBOOK Food x x
HÖRZU Health x x
FITBOOK Food, Health x x
MYSELF.DE Entire x x
▪ 62% of the users are female
▪ 44% of the users are between 20 to 39 years old
▪ 73% are employed
▪ 44% have a higher level of education (at least A-level/vocational baccalaureate diploma)
▪ 42% have a HHNI of €3,000 and more
Portal Channel Desktop Mobile (MEW+APP)
WELTPanorama, knowledge, real
estate, health, ICONISTx x
BILD DER FRAU Entire x x
STYLEBOOK Entire x x
HÖRZU Entire x x
9 MONATE Entire x x
LIFELINE Entire x x
KAUFDA Entire x -
IDEALO Entire x x
EKITCHEN Entire x x
MYSELF.DE Entire x x
▪ 60% of the users are female
▪ 42% of the users are between 20 to 39 years old
▪ 72% are employed
▪ 43% have a higher level of education (at least A-level/vocational baccalaureate diploma)
▪ 41% have a HHNI of €3,000 and more
AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Einzelmonat November; abgerufen am 07.12.2018
Thematic Combo Display
Status 31.01.2019
REAL ESTATE
JOB & CAREER
4.25 Mio.
2.12 Mio.
6.04 Mio.
6.31 Mio.
5.36 Mio.
10.72 Mio.
Portal Channel Desktop Mobile (MEW+APP)
BILD Money (real estate) x x
WELT Money (real estate) x x
▪ 41% of the users are female
▪ 44% of the users are between 20 to 39 years old
▪ 77% are employed
▪ 40% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 43% have a HHNI of €3,000 and more
Portal Channel Desktop Mobile (MEW+APP)
BILD Companion x x
B.Z. Jobs - x
WELT Economy, finance x x
BUSINESS INSIDER Entire x x
FINANZEN.NET Entire x x
▪ 75% of the users are male
▪ 22% of the users are between 30 to 39 years old
▪ 75% are employed
▪ 47% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 45% have a HHNI of €3,000 and more
AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Einzelmonat November; abgerufen am 07.12.2018
Thematic Combo Display
Status 31.01.2019
MEN
20.28 Mio.
21.61 Mio.
32.07 Mio.
Portal Channel Desktop Mobile (MEW+APP)
AUTO BILD Entire x x
BILDCar, digital, soccer, sports,
games, Bundesligax x
BUSINESS INSIDER Entire x x
B.Z. Sports x x
COMPUTER BILD Entire x x
FINANZEN.NET Entire x x
WELTMotor, sports, soccer, money,
economy, sience, politics, financex x
TV DIREKT Entire x x
HÖRZU Entire x x
TRANSFERMARKT Entire x x
TRAVELBOOK Entire x x
TV DIGITAL Entire x x
WIE IST MEINE IP Entire x x
SPORT BILD Entire x x
KAUFDAHardware store, factory, electrical
market, sports articlesx -
TECHBOOK Entire x x
MUSIK EXPRESS Entire x x
ROLLING STONE Entire x x
METAL HAMMER Entire x x
SPORT 1 Entire x x
BILANZ Entire x x
FITBOOK Entire x x
NOIZZ Entire x x
MOTORSPORT.COM Entire x x
▪ 58% of the users are male
▪ 37% of the users are between 20 to 39 years old
▪ 70% are employed
▪ 40% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 43% have a HHNI of €3,000 and more
AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Einzelmonat November; abgerufen am 07.12.2018
Thematic Combo Display
Status 31.01.2019
NEWS & POLITICS
9.48 Mio.
13.90 Mio.
19.99 Mio.
Portal Channel Desktop Mobile (MEW+APP)
BILD News, politics, money x x
BUSINESS INSIDER Entire x x
B.Z. Entire x x
WELT Economy, sience, finance,
politics, newsx x
FINANZEN.NET Entire x x
SPORT1 Entire x x
▪ 60% of the users are male
▪ 36% of the users are between 20 to 39 years old
▪ 72% are employed
▪ 42% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 44% have a HHNI of €3,000 and more
COMPANION
5.53 Mio.
9.02 Mio.
13.40 Mio.
Portal Channel Desktop Mobile (MEW+APP)
BILD Companion x x
STYLEBOOK Beauty x x
TV DIGITAL TV tips x x
LIFELINE
Yavivo.de, 9monate.de, special-
harninkontinenz.de, news,
community
x x
BZ Companion, city life, service x x
BILD DER FRAUForum, diet, fashion & beauty,
healthx x
WIE IST MEINE IP Hompage, Pingtest, Speedtest x x
AUTO BILD Service, car market, test report x x
COMPUTER BILD Companion, eKitchen.de x x
TRAVELBOOK Service x x
TECHBOOK Easy life, tech style, apps x x
HÖRZU TV tips x x
FITBOOK How to x x
BUSINESS INSIDER Strategy x x
FINANZEN.NET Entire
▪ 54% of the users are male
▪ 40% of the users are between 20 to 39 years old
▪ 73% are employed
▪ 40% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 42% have a HHNI of €3,000 and more
AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Einzelmonat November; abgerufen am 07.12.2018
Thematic Combo Display
Status 31.01.2019
TRAVEL
1.54 Mio.
4.57 Mio.
5.92 Mio.
SPORTS
7.37 Mio.
11.25 Mio.
16.00 Mio.
Portal Channel Desktop Mobile (MEW+APP)
BILD Travel x x
WELT Travel x x
IDEALO Flight x x
TRAVELBOOK Entire x x
NATIONAL GEOGRAPHIC Entire x x
AUTOBILD Travel, motorhome x x
▪ 59% of the users are male
▪ 36% of the users are between 20 to 39 years old
▪ 75% are employed
▪ 40% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 44% have a HHNI of €3,000 and more
Portal Channel Desktop Mobile (MEW+APP)
AUTO BILDMotor sports, sports cars,
Motorsporttotal.comx x
BILD Sports, soccer, Bundesliga x x
B.Z. Sports x x
WELT Sports, soccer x x
SPORT BILD Entire x x
TRANSFERMARKT Entire x x
FORMEL 1 Entire x -
MOTORSPORT TOTAL Entire x -
FITBOOK Entire x x
COMPUTERBILD Connected sports x x
SPORT 1 Entire x x
KAUFDA Sports shops x -
TV DIGITAL Sports x -
MOTORSPORT.COM Entire x x
▪ 71% of the users are male
▪ 22% of the users are between 14 to 29 years old
▪ 74% are employed
▪ 40% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 45% have a HHNI of €3,000 and more
AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Einzelmonat November; abgerufen am 07.12.2018
Thematic Combo Display
Status 31.01.2019
TECHNIK & MULTIMEDIA
12.46 Mio.
8.66 Mio.
18.39 Mio.
TRENDS
13.46 Mio.
16.88 Mio.
24.71 Mio.
Portal Channel Desktop Mobile (MEW+APP)
TECHBOOK Entire x x
ROLLING STONE Entire x x
MUSIKEXPRESS Entire x x
NOIZZ Entire x x
STYLEBOOK Entire x x
TRAVELBOOK Entire x x
Portal Channel Desktop Mobile (MEW+APP)
BILD Digital, games, BILDspielt x x
COMPUTER BILD Entire x x
WELT Digital, sience x x
TECHBOOK Entire x x
WIE IST MEINE IP Entire x x
BUSINESS INSIDER Tech x x
KAUFDA Electrical markets x -
NATIONAL GEOGRAPHIC Photo, video x x
NOIZZ Entire x x
AUTOBILD Connected car x x
▪ 60% of the users are male
▪ 39% of the users are between 20 to 39 years old
▪ 72% are employed
▪ 40% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 43% have a HHNI of €3,000 and more
▪ 54% of the users are male
▪ 37% of the users are between 20 to 39 years old
▪ 70% are employed
▪ 43% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 43% have a HHNI of €3,000 and more
AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Einzelmonat November; abgerufen am 07.12.2018
Thematic Combo Display
Status 31.01.2019
ECONOMY & FINANCES
8.42 Mio.
9.99 Mio.
16.10 Mio.
Portal Channel Desktop Mobile (MEW+APP)
BILD Money, politics x x
BUSINESS INSIDER Entire x x
FINANZEN.NET Entire x x
WELT Economy, politics, money x x
BILANZ Entire x x
KAUFDA Banks x -
▪ 62% of the users are male
▪ 36% of the users are between 20 to 39 years old
▪ 73% are employed
▪ 44% have a higher level of education (at least A-level/vocational
baccalaureate diploma)
▪ 44% have a HHNI of €3,000 and more
▪ All thematic combos are bookable via programmatic
▪ Individual thematic combos are also possible via programmatic = customizable via transparent
private auction/deals
PROGRAMMATIC BUYING
AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Einzelmonat November; abgerufen am 07.12.2018
Thematic Combo Display
Status 31.01.2019
MULTISCREEN
Desktop
AdBundle, Skyscraper,
Superbanner,
Native Style Ads,
Medium Rectangle
Wallpaper,
Halfpage Ad
Fireplace,
Sitebar, Floor Ad,
Billboard3
Interstitial2,
Cinematic Ad4, Double
Dynamic Sitebar5
MO
BIL
E
Mobile Content Ad 6:1 + 4:1,
Mobile Native Style Ads30 € 40 € 55 € 60 €
Mobile Content Ad 2:1,
Mobile-/Social-1Medium
Rectangle, Push Ad
40 € 50 € 65 € 70 €
Mobile Content Ad 1:1,
Understitial50 € 60 € 75 € 80 €
Interstitial2,
Interscroller Ad55 € 65 € 80 € 85 €
VID
EO
VIDEO
PreRoll, MidRoll,
Header Outstream Ad
(bis inkl. 20 Sek.)690 €
VIE
W S
PE
CIA
LS
VIEW
IMPACT8
Sticky Halfpage Ad +
Sticky Content Ad
6:1 / 4:1
50 €
InText Outstream Ads7
(bis inkl. 20 Sek.)50 €
Sticky Billboard /
Sitebar + Sticky Content Ad 6:1 / 4:1
65 €Bumper Ads
(PreRoll bis inkl. 6 Sek.)60 €
MULTISCREEN - Traffic distribution between desktop and mobile according to availability
Additional options: Mobile- / Desktop- / Tablet-only Basic price + 10 € CPM
Expandable Ads + 10 € CPM
VideoRoll (In- / Outstream combination) Please see separate rate card.
Data products Please see separate rate card.
Tandem- / Triple Ads Highest pricing category plus device surcharge.
Remarks:
1) Currently bookable in Facebook Instant Articles and Google AMP (Accelerated Mobile Pages) on AutoBild, Bild.de, finanzen.net, computerbild.de, transfermarkt.de, Lifeline
(9monate.de, herzberatung.de, harninkontinenz.de, yavivo.de). Additional media will follow. Only Google AMP bookable on Welt.de.
2) Not bookable on: AutoBild, Bilanz, BILD, Bild Sport, Bild der Frau, Business Insider, B.Z., ComputerBild, eKitchen, Finanzen.Net, Fitbook, Hörzu, Iconist, Klack, Noizz,
SportBild, Stylebook, Techbook, Travelbook,TV Digital, TV Direkt, Welt.
3) A surcharge of 20€ CPM on each billboard booking (combination with a mobile format or individual booking) applies to autobild .de.
4) On SportBild as fixed placement only. Nor bookabale on: Bild, Bild Sport, Transfermarkt, idealo, kaufDA, MeinProspekt, RollingStone, Musikexpress, MetalHammer.
5) On Bild.de, Sportbild.de and B.Z. as fixed placement only. On Autobild.de, Computerbild.de, Welt.de, Fitbook, Stylebook, Techbook and
Travelbook within context and RoS only.
6) Excess length (21-30 seconds) + 20 € CPM // short spots (7-15 seconds) - 10 € CPM // VPAID + 10 € CPM
7) Excess length (21-30 seconds) + 20 € CPM // short spots (7-15 seconds) - 10 € CPM// Also bookable on
CPCV basis.
8) Delivery guarantee on Viewability 100/1 (not bookable on Bild.de and Bild.mobil).
Thematic Combo Display