Your criteria

• THIS MUST COME TO EVERY LESSON.• Out of 25• Look at Level 4 – What does this mean you?– Annotate the level 4 criteria with what this really

means – HOW DO WE DO IT?– WRITE DOWN EVERYTHING YOU HEAR

Criteria and Timed Essays!

Obj – To identify the effective features of 1A essay writing.

Obj 2 – To judge what makes an effective essay.Obj 3 – To create an effective essay.

The Question

• 1(a) Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills contributed to your creative decision making.

• Refer to a range of examples in your answer to show how these skills developed over time. [25]

• Candidates will need to refer to their work for the Foundation Portfolio and Advanced portfolio. Additionally, they may make reference to other media production work but this is strictly optional.

The three strands

• Explanation / analysis / argument • Use of examples • Use of terminology

Example Essay

• Discuss and annotate the example essay• What do they do wrong?• What do they do right?• Identify what aspects of the marking criteria

they meet.

A paragraph structure to use• INTENT, EXAMPLE, IMPACT• A2 PROGRESS, EXAMPLE, IMPACT• In the production at AS we used digital technology to film our Thriller opening

sequence, which proved useful for tracking shots. As the Canon Legria camera had auto image stabilisation, it made it easier for us to film an opening shot of a pursuit of an escaped prisoner, done through a point of view shot of a guard, which required hand-held cameras. Auto image stabilisation enabled us to create the mystery and suspense that is integral to a Thriller piece as well as shooting footage in HD that allowed us to zoom in on action more in post production without losing quality. Auto Image stabilisation was also a necessary aspect of technology at A2, however we were now far more selective about our use of movement shots, instead using the image stabilisation to make the montage of close ups on the musical instruments in the bridge section of a song appear more professional. The impact of this was a far more convincing product as with Indie music videos, the focus on performers musical skill is a necessary one.

The Question

• 1(a) Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills contributed to your creative decision making.

• Refer to a range of examples in your answer to show how these skills developed over time. [25]

• Candidates will need to refer to their work for the Foundation Portfolio and Advanced portfolio. Additionally, they may make reference to other media production work but this is strictly optional.

So what are the options?

• Intro – BIG AS, BIGGER MORE REFLECTIVE A2, • Pre-Prod• Prod • Post-Prod• Conclusion

• Specific examples and related to the questions• What did you choose between – refer to

decision making.• Always do AS and A2 (preliminary tasks count)• Relate back to the question area.• Look at the finished product – were the skills

in the area advantageous to you.• How did it contribute to the finished product?

FOLDER CHECK NEXT WEEK

BRING YOUR FILING

Your Question

• How did you progress in your use of Real Media Conventions through your media course and how did these influence your creative decision skills? Refer to a range of examples in your answer.

• To identify the different aspects of Research and Planning.

• To evaluate the development and progress of skills in research and planning.

PHYSICAL REPRESENTATIONS

• On your A3 paper• FOLD IT IN HALF• ON THE LEFT HAND SIDE – draw a physical

representation of your RESEARCH AND PLANNING at AS

• ON THE RIGHT HAND SIDE - draw a physical representation of your RESEARCH AND PLANNING at A2

On your folded A3 paper

• Identify all your aspects of research and planning at AS.

• Then trade your list with your partner.• Your partner will then check your A2 blog to

look at where you progressed.

Check your partner’s feedback.

• Use their ideas to branch out your own.

CREATIVITY

Obj – To identify features of creativity within your work.

Obj 2 – To evaluate your own creativity.

DRAW CREATIVITYDEFINE CREATIVITY

Use colour to express your ideas

Ideas on Creativity• Creativity is or can be anything we want it to be. It is a way to express oneself. • Creativity is something that allows people to show what they are capable of doing. For the

most part, this ability is unique to almost every individual.• Creativity is anything that involves representing emotions or using learned skills to create a

certain outcome. • Creativity is the ability to come up with new and unique ideas. • Creativity is the ability to create items that inspire and inform others, often in aesthetically

pleasing ways. • Creativity is thinking outside of society's norm. It is being able to express oneself in different

varieties of arts - painting, poetry, sculpture, style, fashion, etc. • Creativity is thinking outside the box and bringing those thoughts to life in a visual or

auditory way - or using taste, smell or texture.• Creativity is using your abilities to make things that are your own or are unique.• Creativity is an individual's own perspective and feelings. • Creativity is anything that you experience and have a sense of emotional reaction or response

to. • Creativity is the innate ability to synthesize ideas into something new. Or creativity may

potentially involve a different take on something that someone has already done.

Where has YOUR PARTNER GROUP been creative

• As we watch the productions through – identify where these groups have been CREATIVE.

Homework• Create a CREATIVITY ESSAY IN A CREATIVE FORMAT – How

important has creativity been to you and your work throughout your media course?

• This must come to the lesson in the form of a presentation to the group through EITHER powerpoint, youtube video or prezi … or a new and exciting way.

• Consider it a verbal essay.• Failure to be able to do this will mean you WILL HAVE TO

WRITE IT IN TIMED CONDITIONS IN A STUDY PERIOD!

• Task Two – Bring me a list of media theorists that you have learned over the course (this will involve filing)

Creativity

• To identify examples of creativity in our own work.

• To evaluate the effectiveness of creativity in our own work.

• http://www.youtube.com/watch?v=nA-IYHM7u6A

Your Own Presentation

• How important has creativity been to you and your work throughout your media course?

• Remember to take notes as the other person’s points could be useful for your own essay.

• Select a key point from each person’s presentation.

Let’s summarise key points

• Presentation back your key points

Next Lesson

• Bring me a page of A4 answering the question “What is genre?”