There are 6 propaganda techniques that we are going to

examine & use.

What is propaganda?What is propaganda?DefinitionDefinition: information, ideas, or rumors spread to : information, ideas, or rumors spread to help or harm a person, group, movement, etc.help or harm a person, group, movement, etc.

Q: How does propaganda tie in with a persuasive unit?

A: You can use propaganda to A: You can use propaganda to persuade someone, and with our persuade someone, and with our unit, you will use propaganda to unit, you will use propaganda to persuade people to buy a product persuade people to buy a product

that you create.that you create.

Technique #1:Technique #1: BANDWAGONBANDWAGON:: Persuading people to do something by letting Persuading people to do something by letting them know others are doing itthem know others are doing it.

Example:Example:

80% of people 80% of people use Colgate. Do use Colgate. Do

you?you?

Jump on the Jump on the bandwagon y’all!bandwagon y’all!

Everyone else is!Everyone else is!

TestimoniaTestimoniall: Using the words of a famous

person to persuade you. My face has never My face has never been so clear after been so clear after using Proactiv; I using Proactiv; I

love it!!!love it!!!

You should You should buy buy

today… today… after all, after all, Jessica Jessica

Simpson Simpson did!did!

Technique # 2Technique # 2

Glittering Glittering GeneralitieGeneralitie

ss

   

DefinitionDefinition: Words that sound : Words that sound attractive or catchy, but attractive or catchy, but

really don’t mean anything.really don’t mean anything.

These are just: logical fallacieslogical fallacies

a deceptive, misleading, or false notion or belief

What’s a fallacy What’s a fallacy you ask?you ask?

Technique # 3Technique # 3

Based on the words used to sell, the customer thinks they are getting something better than

what it really might be.

““This new This new recipe is recipe is all all naturalnatural!”!”

““It’s It’s 100% 100% organic!organic!””

Wait a minute…Wait a minute…

Glittering Glittering GeneralitieGeneralitie

ss

““Wow, if it’s all Wow, if it’s all natural, it must be natural, it must be

really good!really good!

You’re You’re Thinking…Thinking…

““My dog’s mess is My dog’s mess is all naturalall natural and and I sure don’t want to eat that!”I sure don’t want to eat that!”

What you What you shouldshould be thinking…be thinking…

The truth is something that is produced The truth is something that is produced in a chemical factory is often more pure in a chemical factory is often more pure

than something from nature.than something from nature.

Glittering Glittering GeneralitieGeneralitie

ssContinued…Continued…

Reasoning:Reasoning:

More More Examples:Examples: “This magazine

will make you a leader!”

This cosmetic will make you look

younger

“This car will give you status!”

These phrases are only used to enhance the

product’s appeal.

They’re not really telling you anything They’re not really telling you anything specific about the product…it’s just specific about the product…it’s just

making it sound good.making it sound good.

Technique #4: Emotional WordsEmotional WordsWords that make you feel strongly about someone or

something.These words could These words could

make you feel guilty, make you feel guilty, sad, warm, happy, etc.sad, warm, happy, etc.

These words could apply to any emotio

n.

ExamExampleple::

Take a Take a fun-filledfun-filled cruise to a cruise to a luxurious paradiseluxurious paradise in the Bahamas. in the Bahamas.

These words are applying to your emotions!These words are applying to your emotions!

Emotional WordsEmotional Words…continued…continued

•The commercial for the abused & The commercial for the abused & suffering petssuffering pets

•Adopt a child foundationAdopt a child foundation

RepetitionRepetition

““HeadOnHeadOn!”!”

““HeadOn!HeadOn!””

““HeadOnHeadOn!”!”Definition:The product name or

phrase is repeated at least 4 times.

““HeadOn!HeadOn!””

Technique # 5Technique # 5

Bait and SwitchBait and Switch    An item is advertised at an unbelievably low price at a store. In the store, the customer is advised that the item is ‘no longer in stock’ or ‘not really good anyway’. The attention is SWITCHED to another higher-priced item, often of an inferior brand..

What you can writeWhat you can write::

Customer is tricked into Customer is tricked into buying a more expensive itembuying a more expensive item.

Technique # 6Technique # 6

Another B&S Situation:Another B&S Situation:

1. A car dealer advertises a new BMW for only $299 per month.

2. You get to the lot and: the car is not able to be found, the rate was figured for someone with a perfect credit score and the car had no “extras” that was figured into the total, that was only a 1 day special..

3. Then, the car dealer switches you to looking at a much “better” and more expensive car.

4. Since you’re already on the lot, you might as well look and possibly end up buying something out of your price range!

It’s time It’s time to be to be

creative!!!creative!!!

““Let’s Get to Let’s Get to Work & Have Work & Have Some Fun!!!”Some Fun!!!”