Thermal Energy Storage Systems - TESSe2b Projecttesse2b.eu/Content/images/tesse2b/Project-communication-and... · Thermal Energy Storage Systems for energy efficient building an integrated

Thermal Energy Storage Systems for energy efficient building an integrated solution for residential

building energy storage by solar and geothermal resources Grant agreement number: 680555

Deliverable 8.4 – Project communication and dissemination plan (PUBLIC)

TESSe2b DEL 8.4-00/2016

Authors: Participant responsible: Olympia Polyzou, CRES, Greece Centre for Renewable Energy Sources and Saving Spyridon Karytsas, CRES, Greece Final version, September 2016 Constantine Karytsas, CRES, Greece Cláudia Louro, IPS, Portugal

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TESSe2b – the smart energy storage

Thermal Energy Storage Systems for energy efficient

building an integrated solution for residential building

energy storage by solar and geothermal resources

Index List of main abbreviations and acronyms used in the deliverable .................................................................................... 3

PROJECT SUMMARY .......................................................................................................................................................... 4

1. INTRODUCTION .............................................................................................................................................................. 5

2. OBJECTIVES .................................................................................................................................................................... 6

3. TARGET GROUPS ............................................................................................................................................................ 7

4. COMMUNICATION STRATEGY ..................................................................................................................................... 10

5. DISSEMINATION STRATEGY ......................................................................................................................................... 25

6. CONCLUSIONS .............................................................................................................................................................. 31

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List of main abbreviations List of main abbreviations List of main abbreviations List of main abbreviations and acronyms used in the deliverableand acronyms used in the deliverableand acronyms used in the deliverableand acronyms used in the deliverable

BHE Borehole Heat Exchanger

DWH Domestic Hot Water

GCHP Ground Coupled Heat Pump

HVAC Heating Ventilation and Air Conditioning

PCM Phase Change Materials

RES Renewable Energy Sources

SME Small Medium Enterprise

TES Thermal Energy Storage

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PROJECT SUMMARY PROJECT SUMMARY PROJECT SUMMARY PROJECT SUMMARY

There is a compelling need of encouraging energy efficiency in buildings, enhancing green technologies and

promoting advanced thermal energy storage solutions. TESSe2b will enable the optimal use of renewable energy

and provide one of the most advantageous solutions for correcting the mismatch that often occurs between the

supply and demand of energy in residential buildings. The target of TESSe2b is to design, develop, validate and

demonstrate a modular and low cost thermal storage technology based on solar collectors and highly efficient

heat pumps for heating, cooling and DHW production. The idea is to develop advanced compact integrated PCM

TES tanks exploiting RES (solar and geothermal) in an efficient manner coupled with enhanced PCM BHEs that will

take advantage of the increased underground thermal storage and maximize the efficiency of the GCHP. The two

TES tanks developed within TESSe2b project will be integrated with different PCM materials: (i) enhanced paraffin

PCM and (ii) salt-hydrates PCM. In both of them a highly efficient heat exchanger will be included. Although the

concept of phase change thermal storage has been demonstrated, TESSe2b project discriminates itself through

incorporating: (i) PCM materials innovation, (ii) advanced energy management through self-learning model-based

control system, (iii) enhanced PCM BHEs and (v) compact modular design of thermal storage tank. Since the

lifetime of TESSe2b solution is among the most critical factors determining its acceptability, reliability and success

on the long run, special emphasis will be given in the life-expectancy of the involved components.

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1. 1. 1. 1. INTRODUCTIONINTRODUCTIONINTRODUCTIONINTRODUCTION

Generally, various dissemination and communication activities are taking place during the whole project in order

to spread the TESSe2b project technology innovation to all types of market actors. There are some activities

containing general information for the project that have already been materialized.

In order to have a successful communication and dissemination plan, it is very important to specify the target

groups to be addressed.

The progress of the communication and dissemination process will be the responsibility of all partners involved,

who will identify suitable events to focus resources, approve participation in and presentation at events, and

report on dissemination activities to the Consortium. The dissemination plan will identify related projects (recent

or ongoing) whose work is closely related to TESS2eb and ensure project clustering activities. The plan also

incorporates specific means of continuously measuring the impact of various dissemination channels and

responsively focussing dissemination effort; the effectiveness measures will include metrics such as the number

of visitors to the website, the number of downloads of public deliverables, the number of participants in

workshops, the number of information flyers distributed.

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2. OBJECTIVES2. OBJECTIVES2. OBJECTIVES2. OBJECTIVES

The main objective of the communication strategy is to give visibility to the project and its major results, while the

dissemination strategy intends to spread the technological results and transfer knowledge to different target

groups.

A closer observation of the different target groups will show that despite the fact that they seem very different

from one another, they share a common basis; the information flow concerning TESSe2b benefits. The better

residential consumers are informed, the most successful the commercial exploitation of TESSe2b will be.

To better address communication and dissemination, TESSe2b partners will take into consideration the diversities

of the potential stakeholders and modify the strategy according to their profile. In this way the cultural,

educational and social background of each target group will be a mean for creating mutual interest and

collaboration concerning TESSe2b solution dissemination.

In Figure 1 the overall strategy for communication, dissemination and exploitation is presented.

Figure 1: TESSe2b overall communication, dissemination and exploitation strategy outline

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3. TARGET GROUPS3. TARGET GROUPS3. TARGET GROUPS3. TARGET GROUPS

The target groups that have been identified as the final end-users that could a) adopt the project findings, b) have

benefits from TESSe2b and c) promote the TESSe2b solution are shown in Table 1. This Table outlines the

stakeholder groups that the project will aim its dissemination and communication efforts; it also outlines the

reasons that make each target group important (why we want to reach it), as well as the primary dissemination

and communication means in order to reach each specific group. These means include both “push” and “pull”

dissemination and communication activities.

Table 1: Target groups, their importance and means of reaching them

Target groups Why we want to reach this group Primary means of

reaching them

Industry

• Architects/ constructors of residential buildings

• Maintenance/service providers

• Engineers

• Energy storage companies

• Energy storage industry

• Energy consultants

• Real estate managers

• Energy agencies

• Relevant SMEs

• Power distribution companies

• HVAC developers or/and professionals

• RES (solar and geothermal) professionals

• Retail

• Inform them about the capability to decrease storage sizes, thus saving space inside buildings

• Improve the application of the new energy storage technology in residential buildings

• Engage them in a dialogue about thermal storage technologies based on solar collectors and heat pumps for heating, cooling and DHW production

• Encourage industry to provide its views on the consortium’s findings

• Invite them to consider recommendations made by the consortium

• Benefit from the TESSe2b solution by exploiting its several technical and software capabilities

• Promote energy efficient industrial products for residential buildings

• Provide well regulated power to cover critical loads and outages while achieving a reduction in electricity consumption and energy prices

• Provide a new vision on the economic assessment of thermal energy storage systems that could be exploited by the energy consultants

• Project website

• Press releases

• Conferences

• Media

• Workshops

• Expert Forums

• Linkedin

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Media

• Blogs

• Journals

• Newspapers

• Radio

• Television

• Websites / webzines

• Educate the media about the project’s results and recommendations

• Encourage the media to raise public awareness and understanding

• Influence the setting of public agendas

• Project website

• E-mail

• Press releases

• Telephone

• Video

• Twitter

Academic and research bodies

• Universities

• Students

• Research institutes

• Teachers

• Encourage academic organizations and research institutes to conduct further research in regard to the issues of concern raised by the project

• Encourage discussion and feedback of the findings and recommendations of the project

• Enable researchers to participate in dialogue around thermal storage technologies based on solar collectors and heat pumps for heating, cooling and DHW production

• Provide to teachers contents with last updated information concerning PCM

• Publications in peer-reviewed journals

• E-mail

• Project website

• Conferences

• Workshops

• Linkedin

• Final Conference

Energy experts Community • The project results could be exploited to accelerate the understanding of TESSe2b solution

• Support its penetration while in parallel investigate its applicability in non-residential buildings

• E-mail

• Workshops

• Project website

• Meetings

• Video

• Conferences

• Linkedin

Financial entities

• Banks

• Insurance companies

• Provide easy-to-understand information concerning PCM and TESSe2b

• Promote financial and insurance schemes to install TESSe2b solutions

• Meetings

• Project presentation

• Workshops

European Union policymakers • Act in coordination with other projects where possible, in order to support policy-makers with the information they need to make informed decisions

• E-mail

• Workshops

• Project website

• Meetings

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General public

• Citizens

• Managers of buildings

• Owners and tenants of buildings

• Municipal authorities at a prefecture or municipality level

• Educate them and raise their awareness and understanding on thermal storage technologies based on solar collectors and heat pumps for heating, cooling and DHW production

• Improve their quality of life

• Reduce the energy demand using TESSe2b solution

• Reduce the expenses for heating, cooling and DHW production

• Project website

• Media

• Workshops

• Social networks (linkedin, facebook and twitter)

• Project presentation (in conferences etc.)

• Video

The target groups mentioned above will cover the following sectors / areas: a) Thermal Energy Storage b) Solar

Energy, c) Geothermal Heat Pumps, d) Heating, Cooling and Domestic Hot Water production and e) Energy

Efficiency & Saving in Buildings. The regions covered are on an EU, international, national, regional and local level.

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4444. COMMUNICATION STRATEGY. COMMUNICATION STRATEGY. COMMUNICATION STRATEGY. COMMUNICATION STRATEGY

TESSe2b develops a communication plan that ensures that all project partners have a joint idea and understand of

what should be done in terms of information and communication highlighting the significance of going beyond

just information measures and include successful communication measures.

In the communication strategy there are two levels of communication activities between internal and external

beneficiaries.

The main objective of internal communication activities is to promote an efficient management of the project and

to achieve successfully the project’s objectives. On external communication the objective is to clarify how

TESSe2b solution intends to correct the mismatch that often occurs between the supply and demand of energy in

residential buildings, using renewable energies and promoting advanced thermal energy storage.

Specific objectives for internal communication

• To guarantee a good cooperation between partners;

• To establish good communication channels and tools to assure an effective communication between

partners;

• To deliver on time and with the desired quality the project’s deliverables and outputs.

Specific objectives for external communication

• To raise awareness for efficient and sustainable solutions for energy storage;

• To promote the project innovation results;

• To raise awareness for TESSe2b potential on the market.

MESSAGES TO BE CONVEYED

TESSe2b keywords

• Renewable energy;

• Energy efficiency in residential buildings;

• Advanced thermal energy storage solutions;

• Enhanced PCM;

• PCM in geothermal boreholes;

• Smart energy storage solution.

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TESSe2b key messages

According to the target groups, we need to choose our message, responding to some questions:

• What do we need to know about TESSe2b?

• What will TESSe2b change – focus on innovation?

• What solution is TESSe2b offering?

• How can this solution be suitable for me?

Table 2 presents the key messages for each target group.

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Table 2: Key messages for each target group

Key messages

Target

audience

What do we need to know about

TESSe2b?

What will TESSe2b change – focus on

innovation?

What solution is TESSe2b

offering?

How can this solution be suitable for

me?

Industry

TESSe2b is an EC financed H2020 four years project that develops an advanced integrated solution for residential building heating, cooling and domestic hot water production.

It combines solar and geothermal technologies with a thermal energy storage system based on phase change materials; it develops a) a modular, flexible, compact and high efficient thermal storage system, b) enhanced borehole heat exchangers with integrated phase change materials and c) an advanced self-learning control system to optimize the performance of the integrated solution.

The TESSe2b solution, through the maximized exploitation of renewable energy and increased energy efficiency, will lead to a 15-30% building energy consumption reduction, with a corresponding decrease of operating costs and an estimated payback period of 8-9 years.

Through its technical, economic and environmental benefits in various climates, TESSe2b can offer development opportunities to different industrial sectors among which a) phase change material industry, b) thermal energy storage systems, c) control systems and d) ground coupled heat pump systems.

Media

TESSe2b is an EC financed H2020 four years project, with the participation of a multidisciplinary network of research communities, product developers and companies from 8 EU countries, developing an advanced integrated solution for residential building heating, cooling and domestic hot water production.

It develops an innovative thermal energy solution which combines two renewable energy technologies (solar and geothermal) with an advanced thermal energy storage system that uses integrated enhanced phase change materials.

The TESSe2b solution will lead to a 15-30% building energy consumption reduction, with a corresponding decrease of operating costs and an estimated payback period of 8-9 years.

The advanced solution for residential heating, cooling and domestic hot water production that TESSe2b offers, provides technical, economic and environmental benefits through the improvement of renewable energy exploitation and increased energy efficiency.

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Academic and

research

bodies


It combines solar and geothermal technologies with a thermal energy storage system based on phase change materials; through its research it leads to innovations on a) phase change materials, b) new nano-composite enhanced paraffin phase change material, c) enhanced phase change materials borehole heat exchangers, d) compact modular design of thermal storage tanks, e) protective thin film coating against the corrosivity of salt-hydrates and f) advanced energy management.

It provides an advanced modular thermal energy storage solution with technical, economic and environmental benefits that transforms the existing building stock into very low energy buildings.

It encourages the conduction of further research in phase change materials products in geothermal boreholes and in advanced thermal energy storage solutions.

Energy

experts

Community


It combines solar and geothermal technologies with a thermal energy storage system based on phase change materials; it develops a) a modular, flexible, compact and high efficient thermal storage system, b) enhanced borehole heat exchangers with integrated phase change materials and c) an advanced self-learning control system to optimize the performance of the integrated solution.

It enables the optimal use of renewable energy and improvements in energy efficiency, providing a solution that leads to a 15-30% building energy consumption reduction, with a corresponding decrease of operating costs and an estimated payback period of 8-9 years.

The TESSe2b solution transforms the existing heating systems of buildings into improved sustainable systems, offering technical, economic and environmental benefits in different climates.

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Financial

entities



The advanced solution for residential heating, cooling and domestic hot water production that TESSe2b offers, provides technical, economic and environmental benefits in different climates through the improvement of renewable energy exploitation and increased energy efficiency.

The TESSe2b solution, through the maximized exploitation of renewable energy, will lead to a 15-30% building energy consumption reduction, with a corresponding decrease of operating costs and an estimated payback period of 8-9 years.

European

Union

policymakers



It provides an advanced modular thermal energy storage solution with technical, economic and environmental benefits that transforms the existing building stock into very low energy buildings, through the improvement of renewable energy exploitation and increased the energy efficiency.

TESSe2b solution contributes to the achievement of the climate and energy targets for 2020, through the improvement of renewable energy sources exploitation, thus reducing European dependence on fossil fuels and greenhouse gases emissions. It can also contribute to new opportunities for industrial leadership in Key Enabling Technologies (KETs), therefore increasing Europe’s global competitiveness.

General

public



The advanced solution for residential heating, cooling and domestic hot water production that TESSe2b offers, provides technical, economic and environmental benefits in different climates through the improvement of renewable energy exploitation and increased energy efficiency.

The TESSe2b solution will lead to a 15-30% building energy consumption reduction, with a corresponding decrease of operating costs and an estimated payback period of 8-9 years; its environmental benefits coming from the maximized exploitation of renewable energy will enable its users to visibly demonstrate their environmental commitment.

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Communication activities that have been selected are presented in Table 3.

Table 3: TESSe2b communication activities

Graphic identity and branding

TESSe2b graphic identity was developed as the basis for all communication tools.

The logo drew inspiration from the water movement, the cold and hot temperature, representing the

blue and red colors respectively.

The official TESSe2b logo gives an idea of the project concept, since the project acronym itself seems to

be insufficient to communicate the project.

WATER

MOVEMENT COLD

TEMPERATURE

HOT

TEMPERATURE

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Website

Construction and launch of a website (www.tesse2b.eu) dedicated to the TESSe2b project at the first 6

months of the project, which will be maintained for at least one year after the end of the project. The

website has a responsive design, i.e. it can be viewed from any device.

The website will be the main channel of information on anything relevant to the project. The

maintenance of TESSe2b website will be guaranteed by IPS (CO), with the contribution of all partners.

TESSe2b website has a main menu with the following contents:

Promotional materials, reports, presentations, scientific articles and useful links

Location – Map with the countries of the demosites Demosite – Picture and description of the demosite

News (in chronological order), clipping, project events, image gallery and the calendar of the events.

Contact form, addresses, e-mail and phone numbers

Map (location of all partners); Institutional description of all partners and detailed description of the TESSe2b team members

Project factsheet, project overview; Work plan and Deliverables

Latest news, partners, calendar and contact

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Social networks

Social networks present a rapid rise due to the benefit of reaching the widest audience possible while

preserving a fast-moving flow of project news. Social networks may be particularly effective in reaching

younger audiences. TESSe2b will use these networks in order to increase awareness and provide

information on the project.

TESSe2b project will be present in 4 social networks:

• Facebook - https://www.facebook.com/tesse2b/

• Twitter - https://twitter.com/tesse2b_project

• Linked in – https://pt.linkedin.com/in/tesse2b-project-624459120

• Youtube - https://www.youtube.com/channel/UCXIBxih7H_Q4vSxadc6HGSA

The coordinator defined a strategy to keep the social media actual and safe, with the collaboration of

all partners, defining the number of publications and responsibilities according to the social network

platform.

As a first approach, a schedule was set up and disseminated among the consortium, through which

partners can check the week that each one is responsible to feed the social media. The weeks can be

changed between partners, according to their availability or other aspects, always in mutual

agreement. Nevertheless, IPS will be responsible for the social networks management.

Social networks might hide some risky aspects concerning image, that’s why focus must be kept on the

guidelines defined by the coordinator, so that social network content is kept as safe as possible.

According to each platform, some guidelines were established:

• Facebook and LinkedIn– Every partner can produce the post and then save it as a “draft”. The

Project Coordinator will approve the post for publication. This is important because care must

be taken about the confidentiality of some aspects of the Project, as well as to protect the IPR.

• Twitter – Every partner can “tweet”. The kind of information shared is not as technical as is

supposed to be in the abovementioned networks.

• Project Coordinator – the reaction to comments will be responsibility of the Project

Coordination.

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Collaboration with similar projects

TESSe2b will enhance the collaboration between relevant projects. The cooperation can be realized

through the following means: a) participation in workshops and other initiatives, b) cross referencing

other projects’ websites, c) exchange of best practices and project results, d) participating in other

projects’ events and inviting other projects participants to TESSe2b events and workshops, e)

exploitation of potential synergies and f) informing through newsletters and other promotional

materials the other projects participants.

Personal communications

Email, telephone, face-to-face conversations and skype meetings will be used as a communication tool

between the partners and the stakeholders in order to inform or encourage them in adopting the

TESSe2b solution. This type of communications has a lower cost, is time-efficient, more interactive and

more flexible.

As an internal communication mean, the consortium has decided to make regular skype meetings (one

per month and WP) in order to keep project information updated and avoid delays in deliverables’

completion.

Promotional video

A short promotional video of around 60 seconds was created in English. The video will be available on

Youtube and the project’s website. This video will be used at dissemination events and will be subtitled

in all partners’ languages, in order to reach a wider audience.

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Newsletters

A six-monthly publication featuring news on project activities will be distributed to a contact list made

by each partner. The newsletter will start on month 12, since the first year the project will be mainly

focused on research that might involve Intellectual Properties Rights that need to be protected.

The newsletter is designed to be sent to TESSe2b’s mailing list through mailchimp. The layout will be

the following and all partners will be involved in the content, with the coordination of IPS.

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Press releases and other campaigns

Newspapers and magazines, websites, TV and radio interested in energy, sustainability, technology etc.

are targetable, efficient and economical tools that are planned to be used in order to increase

awareness of the project.

Press releases will be published to inform about the start and ongoing achievements of the project.

They will be produced, and will be adjusted and reused by the project partners according to their

needs. Press releases will be sent out in the different countries by the respective partner of that

country, as the impact on national press is expected to be much stronger.

TESSe2b press releases intend to be short and convincing documents about the project in general,

detailed results (deliverables), events or any other newsworthy items that the consortium produces.

This information should turn TESSe2b attractive for the media in general or in specific, and be the first

step for a magazine feature or even a television interview.

The press releases must have:

• A strong headline (attractive and accurate)

• Figures (in order to support the project’s results)

• Contact information (TESSe2b website and an e-mail)

and should be:

• Assertive (people must get the message very quickly in the first lines)

• Short (limited to one page or maximum two)

TESSe2b strategy on press releases must be consistent among the consortium. Every time a partner

decides that is the right time to write a press release in his own language, must share with the

consortium an English version of that press release, in order to get the accordance of all and/or to

replicate in other partners’ languages.

Promotional brochures

Eight (8) Promotional brochures will be produced and distributed amongst the participants in the

events and dissemination activities (European conference, workshops, as well as in other promotional

events) that the project consortium will attend. 1 brochure (in English) will be created with generic

information about the project and will be translated in Greek, Spanish, Portuguese, German and Polish.

2 more brochures (in English) will be produced with technical information about the project.

Promotional and scientific posters

Promotional and scientific posters will be produced and presented amongst the participants in the

events and dissemination activities (European conference, workshops as well as in other promotional

events) that the project consortium will attend.

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Other promotional materials

Other promotional materials with project logo such as pens, usb sticks, roll-up, etc. will be produced

and distributed amongst the participants in the events and dissemination activities that the project

consortium will attend.

Meetings and events

Participation in EU organized events and clusters, Expert Forums, meetings or program integration will

increase the awareness on the project and its results to decision makers and officials from the

European Commission.

Networks

All partners will be actively involved in networking activities, so that research activities and results will

be widely shared. Networks and platforms can function as multipliers, thus increasing the

dissemination effect of the project. Table 4 presents the science and policy networks and platforms

with which the partners regularly collaborate with.

Table 4: Networks and platforms that partners collaborate with

Partners Collaborate closely with:

IPS EGEC (European Geothermal Energy Council); ADENE (National Portuguese Energy Agency); SENERGIA (Regional Energy Agency for the municipalities of Barreiro, Moita and Montijo); ENA (Regional Energy Agency and Environment of Arrabida); UASnet (Universities of Applied Sciences Network); EURASHE (European Association of Institutions in Higher Education)

CRES EERA (JP Geothermal, JP Smart Cities), EGEC (European Geothermal Energy Council), RHC European Technology Platform, IGA (International Geothermal Association), Sustainable Process Industry through Resource and Energy Efficiency (SPIRE), Association of European Renewable Energy Research Centres (EUREC), Greek Solar Industry Association (EBHE), European Solar Thermal Industry Federation (ESTIF), EERA JP-CSP JOINT PROGRAMME ON CONCENTRATING SOLAR POWER

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TEISTE ASHRAE Greek Chapter (American Society of Heating, Refrigerating and Air-Conditioning Engineers), Hellenic Association for the Cogeneration of Heat and Power, American Society of Mechanical Engineers, Technical Chamber of Greece, National Technical University of Athens, University of Patras, University of the Aegean, Technological Educational Institute of Piraeus, Technological Educational Institute of Athens, Technological Educational Institute of Crete, Technological Educational Institute of Patras, University of Cyprus

GEOTEAM EGEC (European Geothermal Energy Council), Bundesverband Geothermie e.V., GBA (Geologische Bundesanstalt), TUG (Technische Universität Graz), KFUG (Karl Franzens Universität Graz), Universität Salzburg, VÖBU (Vereinigung Österreichischer Bohr-, Brunnenbau- und Spezialtiefbauunternehmungen), ÖWAV (Österreichischer Wasser- und Abfallwirtschaftsverband), FH Burgenland (University of applied sciences)

UOI -

SGGW European Energy Research Alliance (EERA), European University Association (EUA), Council on Large Electric Systems (CIGRE), Euroleague For Life Sciences (ELLS), Association For European Life Science Universities (ICA), ICA Regional Network For Central And South Eastern Europe (CASEE), Visegrad University Association (VUA), European Network Of International Relations Officers (IROICA), International Association Of Universities (IAU), Baltic University Programme (BUP), European Association For International Education (EAIE)

RUB aeras GmbH, Amprion GmbH, Aristotle University Of Thessaloniki , Brno University of Technology (TU Brünn), Budapest University of Technology and Economics ,Bundesamt für Sicherheit in der Informationstechnik (BSI), Bundesdruckerei GmbH, Citel Electronics GmbH, Fraunhofer-Institute for Wind Energy und Energy Systems Technology (IWES), Delft University of Technology (TU Delft), EGÚ Brno, a. s. (Electricy and heat generation company), E.ON Energy Germany, Evonik Industries AG, FH Dortmund, FH Gelsenkirchen, GLS Gemeinschaftsbank eG, Isabellenhütte Heusler GmbH & Co. KG, Kunkel + Partner GmbH & Co. KG, National Polytechnic Institute of Lorraine , ProSyst, Reel S.r.I. (A KSB Company),RWE Germany AG, Siemens AG, SMA Solar Technology AG, Smartlab Innovationsgesellschaft mbH, Stadtwerke Bochum Holding GmbH, SWK Stadtwerke Krefeld AG, Tata Information Systems Limited, Trianel GmbH, TU Dortmund, TU Wien (Vienna University of Technology), Universität Duisburg-Essen, University of Maribor , University of Patras , ZSW Ulm (Center for solar energy and hydrogen research),3e Battery-Systems GmbH, EnergieAgentur NRW (Energy Agency NRW), Vaillant Gmbh

ECOSERVEIS IREC (Catalan Energy Research Institute), ACTECIR (Catalan Association of HVAC and Energy Efficience Technics), ICAEN (Catalan Energy Agency), Diputació de Barcelona (Barcelona Association of Municipalities), AEB (Barcelona Energy Agency), Ecologia Urbana (Barcelona Environment department), ANESE and A3E (ESCO Associations), INSTALADOR (Media Partner)

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PCM PRODUC University of Nottingham (academic institution), GEO Green Power (SME business partner), PAK Engineering Ltd (SME business partner), Spirax Sarco (LE business partner), Brunel University (academic institution), Imperial University (academic institution), SG Biodrying Ltd (SME business partner), Environmental Process Systems Ltd (SME business partner), EcoMESH Adiabatic Systems Ltd (SME business partner), InnovateUK (government network), Venturi Jet Pumps Ltd (SME business partner), Castle Rock Brewery (SME business partner)

Z & X Paphos Chamber of Commerce and Industry, Cyprus Scientific and Technical Chamber, Cyprus Chamber of Commerce and Industry, Cyprus Energy Agency, Association of Renewable Energy Companies of Cyprus, Cyprus Employers & Industrialists Federation, Mechanical and Electrical Contractors Association of Cyprus, 2nd Energy Saving Exhibition «SAVENERGY 2016»

Quality is a very important issue for TESSe2b project, being well detailed in the TESSe2b quality management

plan. Regarding communication activities, 42 indicators were defined, which will help to monitor the effectiveness

of the communication plan. The indicators will be regularly monitored and according to the results, some

preventive and/or corrective actions may be implemented to lead to more efficient communication.

Communication activities indicators are presented in Table 5.

Table 5: Communication activities indicators

Communication activities Responsible Indicators

Website IPS

Website page online

Total number of visitors

Average visit duration

Pages/visit

Bounces rate

Number of pageviews

% of new visits

Number of portuguese visitors

Number of greek visitors

Number of austrian visitors

Number of polish visitors

Number of german visitors

Number of spanish visitors

Number of english visitors

Number of cypriot visitors

Number of visitors from Europe

Number of visitor from out of Europe

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Social Networks

IPS

Number of social media networks

Facebook metrics

Number of posts

Number of likes

Number of comments

Number of shares

Number of page views

Linked in IPS

Number of likes

Number of updates/posts

Number of followers

Number participants in foruns

Twitter IPS

Number of likes

Number of followers

Number of replies

Number of retweets

Youtube IPS

Number of views

Number of likes

Number of shares

Number of subscribes

Press releases and other

campaigns IPS

Number of press releases

Number of other campaigns

Newsletters IPS Number of newsletters subscriptions

Promotional materials All partners

Number of brochures distributed

Number of posters

Number of flyers distributed

Events All partners Number of events

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5555. DISSEMINATION STRA. DISSEMINATION STRA. DISSEMINATION STRA. DISSEMINATION STRATEGYTEGYTEGYTEGY

The dissemination plan has the following components:

i. Design and development of an effective dissemination strategy which will appoint both direct and

indirect objectives, and the potential barriers to overcome.

ii. Definition and determination of suitable communication approach of each target group of stakeholders

about the concept, the overall benefits and the expected impacts, the use and applicability of TESSe2b

solution.

iii. Promotion of the TESSe2b positioning to the market, by presenting its advantages compared to similar

systems and by providing evidences of the economic value for the end users.

In order to achieve project objectives a three phase dissemination strategy DESIGN-ACT-REVIEW plan is being

used to organize and carry out the dissemination activities based on the following dissemination activity selection

criteria:

• Targetable - providing efficient guidance.

• Efficient - giving rise to a significant response for action.

• Measurable - being evaluated accurately and effort effectively.

• Economical- cost efficient in terms of operational time and technical ability.

• Suitable- for a specific target audience.

First phase - DESIGN: Definition and design of the dissemination strategy, of the goals to be achieved,

identification of the stakeholders groups, their special needs and characteristics, and determination of the

communication approach that will be used for each of them.

Second phase - ACT: Dissemination actions following the design as directed in the first phase.

Third phase - REVIEW: The TESSe2b dissemination outcomes will be collected, summarized, reviewed and

compared to the goals set in the first phase.

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It was decided to present the dissemination plan per TESSe2b partner in two (2) groups: a) Research bodies –

Universities and b) SMEs – Associations. Table 6 depicts the individual dissemination plan per partner group.

Table 6: Individual dissemination plan per TESSe2b partner group

Partners group Dissemination plan

a) Research bodies -

Universities

• IPS

• CRES

• TEISTE

• UOI

• SGGW

• RUB

• Publications in scientific journals

• Participation in international conferences related to Sustainable Energy

• Participation in international conferences related to Control Systems

• Dissemination of the TESSe2b solution in large product expeditions

Target audience: Energy storage researchers and professionals, Energy storage industrial experts, Residential consumers, Academic and Research bodies, HVAC and RES professionals, Material experts, HVAC Control systems experts, Manufacturers and all other stakeholders included in the industry target group

b) SMEs - Associations

• GEOTEAM

• ECOSERVEIS

• PCM PRODUC

• Z & X

• Publications in scientific/technical journals

• Participation in national and international conferences related to Sustainable Energy.

• Dissemination of the cost effectiveness study to economic channels

• Presentation of the project outcomes in large events in the energy sector industry

• Dissemination of the TESSe2b solution through the company’s website and presentation in large expeditions and forums

• Dissemination of the TESSe2b solution through the company’s website and presentation in wider target groups beginning from their customer base

Target audience: Energy storage industrial experts, Energy storage professionals, HVAC and RES professionals, All target industry groups, Residential consumers, Architects, Planners and BHE drilling companies, Municipal authorities, Financial entities

Key dissemination activities

Table 7 presents the key dissemination activities, through which the outcomes of the project will be presented to

the different target groups.

27





Table 7: Key dissemination activities

Workshops

Eight (8) one-day workshops with B2B meetings with industry. The workshops will be organized in each one of the participating countries with at least 60-80 participants. The objective of the Workshops will be to assist the project participants to carry out the tasks of the TESSe2b project, towards thermal storage technologies based on solar collectors and heat pumps for heating, cooling and DHW production. The key actors and target groups stakeholders from industries, companies, research, education and the public (incl. media) will be invited in order to share their experiences with the consortium, and provide valuable input to the project deliverables.

Project Final Conference

A two-day Final Conference will be organized in Evia (Greece) by TEISTE at the 32nd month of the TESSe2b project. An effort will be made to organise this event in the auspices of a major International energy conference joining the efforts with an international energy related organisation (such as ASHRAE) or other equivalent. It will be an event in English, targeting at least 100 participants from all European countries and beyond. The objective of the Final Conference will be to present the final report and the outcomes of the project and the opportunities for market access and market consolidation.

Project website

The project website will mainly act as a source of information while in parallel ensuring the proper communication among the diverse types of stakeholders. The project website will give access to public information and scientific material (released results, lectures in events, announcements in magazines and press etc.).

Conference presentations

The participation of the TESSe2b partners in several European and International conferences will act as a dissemination and marketing activity towards the interested European parties, aiming to increase the project’s visibility, develop national and international links with academic and energy storage industrial leaders and achieve a direct face-to-face communication. Also, presentations at external events can contribute to an efficient and economical manner to the dissemination of the results. The consortium intends to carry out 6 presentations based on the project’s findings, in various international and national conferences as presented in Table 9.

Publications in Scientific Journals

TESSe2b consortium will prepare, submit and publish the findings in TES systems, thermofluid analysis, optimization methods, smart control systems, thin film coatings and nanotechnology in order to present, deliberate and discuss project related matters and findings and share the achievements with the scientific and industrial community. These publications will be also published in the TESSEe2b website. The consortium intends to publish 6 articles, in various international scientific journals as presented in Table 9.

Presentation Materials

Flyers, brochures, newsletters and posters will be prepared and used for disseminating the project’s benefits. It is expected that this activity will assist in expanding the network of contacts in research and energy storage industrial experts.

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Dissemination activities indicators are presented in Table 8.

Table 8: Dissemination activities indicators

Dissemination activities Responsible Indicators

Website IPS

Website page online

Total number of visitors

Average visit duration

Pages/visit

Bounces rate

Number of pageviews

% of new visits

Number of visitors

Workshops All partners Number of participants

Type of participants

Project Final Conference TEISTE Number of participants

Feedback collected

Conference presentations All partners

Number of presentations and posters

Type of conference

Size of conference

Conference attendance

Publications in Scientific Journals All partners

Number of publications and their citations

Type of journal

Journal impact factor

Public Deliverables IPS Number of downloads of public deliverables

Table 9: Non-exhaustive list of Conferences and Journals related to the TESSe2b targeted activities

Conferences and Workshops

International Conference on Renewable Energy Sources (ICRES)

International Renewable Energy Storage Conference and Exhibition

ASME Conference on Thermal Energy Systems: Production, Storage, Utilization and the Environment

International Building Control Conference

SolarPACES International Conference

Journals

Applied Thermal Engineering

Journal of Renewable and Sustainable Energy

Energy Conversion and Management

Applied Energy

Progress in Energy and Combustion Science

Renewable and Sustainable Energy Reviews

Applied Thermal Engineering

Geothermal Energy

Geothermics

Journal of Thermal Science and Engineering Applications

Journal of Thermal Science

29





Energy and Buildings

Progress in Materials Science

Energy

International Journal of Heat and Mass Transfer

Solar energy

Journal of Energy Storage

Table 10 depicts conference presentations and publications in scientific journals suggested for the TESSe2b

project. It should be mentioned that this table is indicative only.

The leader of each WP should boost participating partners in each WP for the preparation of articles.

The responsible of each WP should present at each face meeting a list of possible scientific articles and respective

journals and presentations and respective conferences for the next six months period.

Table 10: Conference presentations and publications in scientific journals suggested for the TESSe2b project

Partners WP Total number of

publications

Conference presentations (indicative

titles / subjects) Publications in scientific

journals (indicative titles /

subjects)

IPS

WP3 2

1) Design and optimization of integrated HEs to PCM storage tanks.

1) CFD simulations for design and optimization of integrated HEs to PCM storage tanks.

WP4 3

1) Numerical simulations of PCMs integrated in the BHE. Performance optimization.

1) Numerical simulations of PCMs integrated in the BHE. Performance optimization.

2) Comparison of the different solutions of PCMs integrated in the BHE with traditional systems.

CRES

WP7 4

1) Validation of TESSe2b solution in Austria (Demo site 1)

2) Validation of TESSe2b solution in Cyprus (Demo site 2)

3) Validation of TESSe2b solution in Spain (Demo site 3)

1) Overall validation of TESSe2b solution in the three demo sites

WP8 3

1) TESSe2b solution: a socio-economic analysis

1) The main socio-economic factors that affects the adoption of TESSe2b solution

2) TESSe2b solution: A comparison analysis on the factors affecting its adoption in different countries

30





TEISTE

WP2 1 Tesse2b material properties

evaluation

WP3&6 3 1) Tesse2b tank design 2) Design of Tesse2b heat

exchangers

Experimental validation of Tesse2b system

WP7 2 Validation of TESSe2b

solution in the three demo sites

GEOTEAM

WP 1 -WP 8

1 Presentation of the TESSe2b

Project

WP 7 1 Comparison of the TESSe2b –

solution to a common BHE system

UOI WP2 2

SGGW - 0 - -

RUB

WP5 WP7

4

1) Control strategies for the TESSe2b system

2) Validation of control strategies in demosites

3) Smart control of energy storage systems with PCM

1) Development and implementation of the control and monitoring system for the TESSe2b prototypes

ECOSERVEIS - 0 - -

PCM PRODUC - 0 - -

Z & X

WP 1 -WP 8

1 Presentation of the TESSe2b

Project

WP6 1 Experimental validation of

Tesse2b system

WP7 1 Validation of TESSe2b

solution in Cyprus demo sites

The most important activities of the three phase dissemination strategy are listed in Table 11.

Table 11: Important activities for TESSe2b dissemination

Dissemination activities

No. of

succeeded

dissemination

activities

1st Phase 2nd Phase 3rd Phase

Initial

dissemination

approach

Work

progress TESSe2b Launch

Project website 1 √ √ √

Conferences (presentation) 6 √ √ √

Conferences (attendance) 8 √ √ √

Workshops 8 √ √

Scientific Journals 6 √ √

TESSe2b reports/deliverables

58

√ √

31





6. CONCLUSIONS6. CONCLUSIONS6. CONCLUSIONS6. CONCLUSIONS

The communication and dissemination plan presents the detailed related strategies to assure the successful

communication and dissemination activities during and after the TESSe2b project’s end. Based on the different

target groups, it defines practises, models, solutions, networks and knowledge. The plan also incorporates specific

means of continuously measuring the impact of various communication and dissemination activities. All project

partners will be involved in the successful implementation of the plan under the leadership of CRES.

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