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Cambodian Outreach Program
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I am studying the Cambodian war and how there is hardly any knowledge towards the Cambodian Khmer Rouge Genocide that took place in the ear-ly 1970s. I want to spread awareness in educating to what the war has caused to our modern society. There is only little education toward what people ac-tually do know about the war and I want to promote education in a way where they know the history be-fore and after. In addition to this I want to show peo-ple how Cambodia is still slowly picking from the aftermath of the genocide. Over the duration of two summers ago, I volunteered in Cambodia for the UN High Commissioner for Cambodian Refugees and they had asked me if to re-brand their organization. I was more than honored to be in such recognized organization and agreed to help them. They wanted me to re-brand the website, make an awareness video and whatever else I thought was necessary to promote awareness. This was my proposal.
THESIS BRIEF
A BRIEF HISTORYon the Khmer Rouge Genocide
Under Pol Pot’s leadership, and within days
of overthrowing the government, the Khmer
Rouge embarked on an organized mission:
they ruthlessly imposed an extremist program
to reconstruct Cambodia (now under its Khmer
name Kampuchea) on the communist model
of Mao’s China. The population must, they
believed, be made to work as laborers in one
huge federation of collective farms. Anyone in
opposition - and all intellectuals and educated
people were assumed to be - must be eliminat-
ed, together with all un-communist aspects of
traditional Cambodian society. So, at short no-
tice and under threat of death, the inhabitants
of towns and cities were forced to leave them.
The ill, disabled, old and very young were
driven out as well, regardless of their physical
condition: no-one was spared the exodus. Peo-
ple who refused to leave were killed; so were
those who didn’t leave fast enough, and those
who wouldn’t obey orders. All political and
civil rights were abolished. Children were tak-
en from their parents and placed in separate
forced labor camps.
The Khmer Rouge repeatedly interrogated their own members, imprisoning and executing them on the slightest suspicion of treachery or sabotage. Civilian deaths in this period, from executions, dis-ease, exhaustion and starvation, have been esti-mated at well over 2 million.
CAMBODIA
THE UNITED NATIONSfor the United Nations High Commissioner for Cambodian Refugees and The UN for Cambo-dian Awareness society.
UNHC is the UN’s global development and awareness network.
The UN for Cambodian Awareness Society (UNCAS) is a non-
profit incorporated charity organisation pioneered by Perth
dentist Dr Gary Hewett in 1995. What began as one man’s vision
for change has since long outgrown its humble origins. Aware-
ness Cambodia’s vision is now shared by over 40 staff oversee-
ing 80 once-orphaned Khmer children, now family members
of the inaugural Sunshine House. In Cambodia we support the
government and communities to further their own solutions to
the challenges of development of awareness. The overarching
aim of our work is supporting progress towards the awareness
of the Khmer Rouge Regime. All our activities are done in close
collaboration with the Government, other UN agencies and de-
velopment stakeholders. Partnerships with the United Kingdom,
Sweden, Australia, the European Union, Japan, and Canada are
vital for achieving results. To find out more, visit: who we are.
AND
COMMUNIST POSTERSposters promoting a classless society
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Biggest problem by percentage facing Cambodia today
PROBLEM IN CAMBODIAwhat Cambodia is dealing with today
Hu
ma
n tra
ffickin
g (P
rostitution
)
HIV
/ AID
S
Pla
nted
Lan
dm
ines
Un
wa
nted
child
ren Defrosta
tion
Ed
uca
tion
Cambodia is one of the poorest countries in the world. Most children don’t complete more then five years of education - if that - because their families need them to work on the farms. The priority is sur-vival, in a country with limited health care and eco-nomic resources. At the national level, the problems loom even larger. Thousands of landmines are still unexploded and thousands of people are maimed or killed each year - thirty years after they were planted. The country is being deforested, affecting the environment in all of Southeast Asia. Sex traf-ficking is a huge, largely unchecked problem, along with HIV/AIDS. As one human rights worker told me, if you have any interest in human rights problems, just come to Cambodia. They are all here.
Human trafficking (Prostitution)
Planted Landmines leftover from the war
Unwanted children
HIV / STD
Education
Defrostation
A magazine on current events
Colors magazine is a multilingual quarterly magazine developed in Italy by Fabrica, Benet-ton’s research center. There are three editions published: French/English, Italian/English, and Spanish/English. Each issue has a theme and covers the topic from an international perspec-tive. The magazine is known for its photoessays and features a sardonic point of view (similar to Benetton advertising). Tibor Kalman and Oliviero Toscani created the magazine in 1991, and it was produced at Kalman’s design studio, M&Co, in New York City until 1993, when the magazine op-erations moved to Rome, Italy. For the first three years, the magazine was published in five edi-tions: French/English, Spanish/English, Italian/English, German/English, and Japanese/English.
COLORS MAGAZINE
PRODUCT “RED”a non-profit organization involoving amnesty international
Product Red is a brand licensed to partner companies such as American Express, Apple Inc., Starbucks, Converse, Motorola, Gap, Em-porio Armani, Hallmark, Microsoft, and Dell. It is an initiative begun by U2 frontman Bono and Bobby Shriver of DATA to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Bobby Shriver has been announced as the CEO of Product Red, and Bono is an ac-tive public spokesperson for the brand.Each partner company creates a product with the Product Red logo. In return for the opportunity to increase its own revenue through the Prod-uct Red products that it sells, a percentage of the profit is given to the Global Fund.
The magazine Revista Grande Reportagem is a Hard Journalism magazine, on the same line as the Times. The idea was to bring across the concept that the magazine offers profound journalism about top-ics of real importance to the world of today. This is how we thought of the concept Meet the World. We started to research relevant, global, and current facts and, thus, came up with the idea to put new mean-ings to the colours of the flags. We used real data taken from the websites of Amnesty International and the UNO. The campaign has been running in Portugal since January 2005. There are eight flags that portray very current topics like the division of opinions about the war in Iraq in the United States, the violence against women in Africa, the social in-equality in Brazil, the drug trafficking in Columbia, Aids and malaria in Angola, etc. With regards to the email presenting the campaign as being done by a Norwegian diplomat, this information is completely wrong. There is no Norwegian diplomat called Cha-rung Gollar, there was no presentation in the UNO, and the campaign is not called ‘The Power of the Stars’. This was all invented and is going round the world via email.
GRANDE REPORTAGENknowing the world you live.
People who died in the war
People who were injured
People who survived the war
KHMERROUGEATTACK
1977
The quality of life in these farm cooperative varied greatly from district to district; overall, though, very few Cambodians were spared from suffering, mis-ery, starvation or the threat of death. Conditions worsened in 1977 and 1978 as Angka increased demands on rice production. With the passage of time it became more and more difficult for malnour-ished Cambodians to farm efficiently. To make mat-ters worse, the Khmer Rouge’s distain of technology made it next to impossible for workers to reach their increased rice quotas when forced to farm by hand only. Even if a particular collective farm met its rice quota, this didn’t mean they would be rewarded with a proper diet. The bulk of the rice was earkmarked for Khmer Rouge soldiers and political cadre. New people could only eat the scraps that were given to them; if they were caught supplementing their diets with grass or even insects, they too would be sent to the killing fields.
Vietnamese forces invade in a lightning assault. The majority of the victims of Tuol Sleng were actually former Khmer Rouge cadres. With each pass-ing year Angka became more and more para-noid, blaming many of its loyal supporters for Cambodia’s woes. The Khmer Rouge leader-ship saw conspiring enemies around every corner: one particular document from the DK foreign ministry which described these “pests buried within” noted that 1% to 5% of all Cambodians were “traitors.” (see Ben Kiernan’s translation of The view of the contem-porary situation in Cam-bodia) To exterminate this perceived infesta-tion the Khmer Rouge rounded up hundreds of fellow communists each month, sending
1978
1979
000
000
The m
ethod
s of e
xtrac
ting c
onfes
sions
at Tu
ol Slen
g were
crue
l and
barb
aric.
Priso
ners
were to
rtured
with
batte
ry
powere
d elec
tric s
hock
s, se
aring
hot m
etal p
rods,
knive
s and
othe
r terr
ifying
imple
ments.
For e
xample
, in th
e pris
on
cour
tyard
stood
a lar
ge w
oode
n fram
e onc
e use
d by s
tuden
ts for
gymna
stics
prac
tice.
The K
hmer
Rouge
conv
erted
it into
gallo
ws for
the ha
nging
tortu
re an
d exe
cutio
n of p
rison
ers. T
houg
h man
y pris
oners
died
from th
e con
stant
abus
e, kil
ling t
hem ou
trigh
t was
disc
ourag
ed, fo
r it w
as m
uch m
ore im
porta
nt for
the K
hmer
Rouge
to ge
t con
fes-
sions
on pa
per fi
rst. A
s par
t of it
s que
st to
wipe ou
t trai
tors,
the K
hmer
Rouge
lead
ership
soug
ht to
“inve
stiga
te
their p
erson
al bio
graph
ies cl
early
” in o
rder t
o get
at wha
t cau
sed t
he pr
isone
rs to
beco
me trai
tors a
s well
as to
find
out w
ho th
eir co
-cons
pirato
rs were
. Ove
r tim
e the
y were
tortu
red as
nece
ssar
y in o
rder t
o extr
act w
hatev
er co
nfes-
sion w
as ne
eded
.
1980
Cambo
dian a
rmy f
aces
two
enem
ies: th
e Nor
th Vie
tnam-
ese a
nd co
mmunist
Khm
er
Rouge
guerr
iillas
. Grad
ually,
the ar
my los
es te
rritor
y.
Cambodian army faces two enemies:
the North Vietnamese and communist
Khmer Rouge guerriillas. Gradually,
the army loses territory.
1981
Confessions were an arbitrary c
oncept - in tru
th, the va
st majority
of S-21 prisoners were probably innocent of
the charges against them, so therefore most prisoners’ admissions were lie
s borne out of excessive tortu
re.
Even loyal Khmer Rouge cadres would eventually a
dmit to spyin
g for the CIA or th
e KGB, secret loyalty
to the
Vietnamese, sexual crimes - w
hatever the interro
gators asked for they u
sually got. It
was only a matter of
time before the tortu
re would break even the strongest of prisoners. The dubious nature of th
e confessions
mattered little to the Khmer R
ouge leadership; like the Salem witch tria
ls of puritan Massachusetts, each
confession fanned the fires of conspiracy by o
ffering new names (and people) to target. B
ecause prisoners
would often name names in their fo
rced confessions, the confessions serve
d as a misguided, but self-fulfill-
ing prophecy to the Khmer R
ouge, allowing them to proove to themselves that th
ere was indeed a massive
web of traitors amongst th
em.
People were thrown
out of helicopters.
Alive
19651969197019731975ZERO
As the Khmer Rouge systematically destroyed nearly all aspects of Cambo-dian society, a new conflict simmered with its historical enemy, Vietnam. While both forces grudgingly sup-ported each other as they fought U.S.-backed Cambodia and South Vietnam during the Vietnam War, ethnic animosi-ties prevented them from developing any lasting bonds with each other. Even as early as April 1975 - days after the fall of Phnom Penh - the Khmer Rouge ex-ploited the situation in South Vietnam
ZERO
In power, the Khmer Rouge carried out a radical program that included
isolating the country from foreign in-fluence, closing schools, hospitals and factories, abolishing banking, finance and currency, outlawing all religions, confiscating all private property and
relocating people from urban areas to collective farms where forced labor
was widespread.
MONEY
The Khmer Rouge is remem-bered mainly for the deaths of
an estimated 1.5 million people or 1/5 of the country’s total population (estimates range from 850,000 to 2.5 million) under its regime, through ex-
ecution, torture, starvation and forced labor.
CURRENT
DAY By December 1978, because of several years of border conflict
and the flood of refugees fleeing Cambodia, relations between
Cambodia and Vietnam collapsed. Pol Pot, fearing a Vietnamese attack, ordered a pre-emptive
invasion of Vietnam. His Cambo-dian forces crossed the border
and looted nearby villages. These Cambodian forces were repulsed
by the Vietnamese.
Cambodia becomes a protectorate of France. French colonial rule lats for 90 days.
1869 Sihanouk is d
eposed in
a co
up while
abroad. T
he
prime m
inister, G
eneral Lon Nol, a
ssumes p
ower. H
e
proclaim
s the Khmer R
epublic and se
nds the arm
y to
fight th
e North Viet
namese in
Cambodia. Sihanouk -
in exile
in China - f
orms a
guerril
la mov
ement.
Sihanouk is d
eposed in
a co
up while
abroad. T
he
prime m
inister, G
eneral Lon Nol, a
ssumes p
ower. H
e
proclaim
s the Khmer R
epublic and se
nds the arm
y to
fight th
e North Viet
namese in
Cambodia. Sihanouk -
in exile
in China - f
orms a
guerril
la mov
ement.
1955
Sihanouk is deposed in a coup while abroad. The prime minister, General Lon Nol, assumes power. He proclaims the Khmer Republic and sends the army to fight the North Vietnamese in Cambodia. Sihanouk - in exile in China - forms a guerrilla movement.
1965
1969
1970
The term “Khmer Rouge,” French for “R
ed Khmer”, was
coined by Cambodian head of state Norodom Siha-
nouk and was later adopted by English speakers. It
was used to refer to a succession of Communist
parties in Cambodia which evolved into the
Communist Party of Kampuchea (CPK) and
later the Party o
f Democratic Kampuche-
and the National Army of Democratic
The deportations were one of the markers of th
e beginning of
the Khmer Rouge rule. They demanded that and then forced
the people to leave the cities and live in the countrys
ide.
Phnom Penh—populated by 2.5 million people—was soon
nearly empty. T
he roads out of the city w
ere clogged
with evacuees. Similar evacuations occurred
throughout the nation.
Following their leader Pol Pot, th
e Khmer Rouge
imposed an extreme form of social engineering on
Cambodian society — a radical form of agrarian
communism where the whole population had
to work in collective farms or fo
rced labor
projects. In terms of the number of people
killed as a proportion of th
e population
(est. 17.5 million people 1975) one of
THENAMESOFGENOCIDE
Khieu Samphan
According to Samphan, under the Khmer Rouge “there was no policy of starving people. Nor was there any direction set out for carrying out mass killings”, and “there was always close consideration of the people’s well-being.” He acknowledged the use of coercion to produce food due to shortages. Samphan also strong-ly criticized the current government in the book, blam-ing it for corruption and social ills.
Known as “Brother Number Three,” Ieng Sary also joined the communist movement in the late 1950s. As a leading member of the KR rebel forces, he be-came foreign minister in 1975 and was one of the key decisionmakers during the KR years.
Though Chhit never studied in Paris he joined the com-munist movement early on as a rebel fighter. Despite his training as a Buddhist Monk, Chhit was a merciless warrior, and he eventually adopted the name “Grand-pa Mok,” - Ta Mok. His taste for brutality eventually caused many people to call him Ta Mok the Butcher.
After flunking out of his electronics scholarhip in Paris, Saloth returned to Cambodia to help build the Communist Party of Kampuchea. As one of the lead-ing masterminds behind the Khmer Rouge, Saloth Sar became best known under his pseudonym, Pol Pot. Pol Pot served as chairman of the party, for which he claimed the infamous title “Brother Number One” and the reputation as the all-out leader of the Khmer Rouge.
Ieng SaryIeng Sary
Chhit Chhoeun
Pol Pot
REGULATION
1
2
3
4
5
6
CAMP
These incredibly harsh conditions limited one’s options for survival. Most Cambodians submit-ted to each and every Khmer Rouge demand and hoped for the best.
One of the main goals behind resettling urban residents into the countryside was to build a new Cambodia focused on agricultural success: “to build socialism in the fields,” as it was once suggested (Chandler, History of Cambodia, 214).
But even during pre-Khmer Rouge, peacetime Cambodia, the average national yield was only one metric ton of rice per hectare. To meet these new demands on rice production the Khmer Rouge en-forced strict policies where workers labored in the
Those new people who survived but were not well enough to work often vanished: they would be forced to dig their own graves before Khmer Rouge soldiers would bludgeon them on the back of the head with a shovel or hoe.
If you wore glasses, you would die. If you practiced Buddhism, you would die. Families with connec-tions to previous Cambodian governments were especially susceptible to ill treatment.
These incredibly harsh conditions limited one’s options for survival. Most Cambodians submit-ted to each and every Khmer Rouge demand and hoped for the best. Those Cambodians who knew they could be labeled as an enemy.
1975Lon Nol is overthrown as the Khmer Rouge led by Pol Pot occupy Phnom Penh. Sihanouk briefly becomes head of state, the country is re-
named Kampuchea.
All urban dwellers are forcibly evac-uated to the countryside to become agricultural workers. Money be-comes worthless, basic freedoms are curtailed and religion is banned. The Khmer Rouge coin the phrase
“Year Zero”.
Hundreds of thousands of the edu-cated middle-classes are tortured and executed in special centres. Others starve, or die from disease or exhaustion. The total death toll during the next three years is esti-mated to be at least 1.7 million.
1976The country is re-named Democratic Kam-puchea. Sihanouk resigns, Khieu Samphan becomes head of state, Pol Pot is prime minister.
MAILERA mailer to sent out to
spread awareness
A mailer to sent out to spread awareness for ben-
efits and people intrested in knowing more about the war. This would be sent out
to people who purchased the books and free for
people who have watched the awareness video. Any-
one related to the United Nations who wants to know
more about can also have this sent out to them.
MAILERA mailer to sent out to
spread awareness
1 2
8 9 10 11 12 13 14
21201918171615
3 4 5 6 7Back of card reveal pol pots portrait, representing
that he was the one behind the war.
POSSIBLE LOGOSLogos that reflect the regime
Hands represant strength and healing and underis the tip of the angkor wat temple
CAMBODIANOUTREACH PROGRAM
CAMBODIANOUTREACH PROGRAM
®
CAMBODIANOUTREACH PROGRAM
®
CAMBODIANOUTREACH PROGRAM
CAMBODIANOUTREACH PROGRAM
CAMPAIGN FLAGFlag to promite organization
Colors represent the original colors of the Khmer Rouge Flag
C.O.P WEBSITEa user friendly website for people
to learn about the war
TAKE ACTION
Pol Pot’s Regime, learn about the warSEARCH
PURCHASE FLAG
SPREAD
LEARN
NEWSROOM
ABOUT
GIVE
CAMBODIANOUTREACH PROGRAM
PAST
RSS
PRESENT FUTURE
SUBSCRIBECambodia changed forever on April 17 1975. As the Khmer Rouge took control of the country under the leadership of Pol Pot, stringent rules of conduct were imposed on the lives of its people. Cambodia was renamed Democratic Kampuchea and a four-year purge began in which the Khmer Rouge regime tried to eliminate all signs of the educated classes. The goal was to create an agrarian society. The result was the genocidal killing of 20 per cent of the Cambodian population. Through the use of torture and execution centres, such as Tuol Sleng and the infamous killing fields of Choeng Ek, the Khmer Rouge devastated an already poverty-stricken nation. The regime ended on January 1979 with the invasion of forces from Vietnam. Bringing the Khmer Rouge leadership to trial remains a goal of the United Nations. Under-Secretary-General Kieran Prendergast of the UN Department of Political Affairs, but a court has been established through the efforts of “the Japanese, the French, the Americans and others … and we are going to try and make it work”.
Pol Pot imposed a version of agrarian collectivization and forced labor projects, toward a goal of “restarting civilization” in a “Year Zero”.CHILD TRAFFICKING
Cambodian Outreach
Cambodian Outreach
MOTION VIDEOa short motion graphics video to
promote the war
PAST & PRESENT BOOKLET
interior of past and present booklet
COVER
#
CONT
ENTS
2013 271812 1510753
EXECUTION
SIEM RIEP
COMM
UNISM
CHILD
PROSTITUTION
THE MEN OF
KHMER ROUGE
NEVER ENDING
WAR
MILITANT
UNIFORM
POL POTS
IDEOLOGY
FUTURE OF
CAMBODIA
PAST & PRESENT BOOKLET
interior of past and present booklet
PAST & PRESENT BOOKLET
interior of past and present booklet
BACK OF BOOK