The Red CrossNari Shin | Thesis1 | Luke Bulman

The Red Cross

Jean-Henri DunantGeneva

Conventions

GenevaProtocols

Nobel Peace Prize

The Red Crescent

The Red Crystal

The Red Lion and Sun

(disuse)The Red

Star of David

Activities

organization ofmovement

Legal status

organization offederation

funding andfinancial matter

campaign

Installationinteraction

Mind Map

“GIVE BLOOD GIVE LIFE”

The Red Cross is known as an international humanitarian movement with many volunteers worldwide. It is a private institution founded by Henry Durant in 1863 in Geneva, Switzerland. The purpose of the Red Cross is to protect human health and to respect all people regardless of race, beliefs, nationality and sex. The Red Cross is a progression for society and was recognized for its work when it was awarded the Nobel Peace Prize on three different occasions. I became interested in this establish-ment and did some research. I was shocked to discover that every two seconds people are in need of blood. This led me to choose the Red Cross as my thesis proj-ect theme.The first focus of my thesis is that I want to find a way to encourage people to donate their blood more frequently for the people in need. A lot of people think the process is inconvenient but you can easily find a local Red Cross blood donation bus in your neighbor-hood. There are already existing Red Cross campaigns but I want to try a different way to explore their campaign. I’m choosing to do the campaign through installation.

Proposal

I was inspired by DDB’s Mudra Group’s, a design group, installation in India. They did a “Blood Bag” event where various people would come and write down their name and contact info and put it into a pig-gybank-like blood bag where the Red Cross can then contact them in the future when the blood drives are going on. My installation will be different from this be-cause my target audience will be everyone, especially the people who don’t want to donate blood. I want people to know that there is no bias in race, beliefs, nationality, or sex when people donate their blood.

Blood donation can help sick and injured persons and that blood can only come from a volunteer donor, and only that person can make the decision to donate. Blood donations go on to help all sorts of people from all different ethnic backgrounds, ages, and gender. When it comes right down to it, donating blood truly is saving a life.

Why do we need blood donation?

Through my thesis, somewhat similar to the “Blood Bag”, I want to have the concept of the installation bring-ing people together through a single object. I want to help influence a person’s choice to do the right thing because everyone has the opportunity to save a life when they started to donate their blood. To portray my idea, the Red Cross installation will be designed to help people understand that donating blood is a simple process. The audience will get the message straight-forwardly and this will be a powerful campaign to pro-mote blood donation. It will be based around the idea of information design. Design can only become informa-tion if people decide to use it in their life and make it meaningful to themselves. My goal is to create a more positive dialogue to convince people to donate blood.

Thesis

Inspiration

red cross:

“awareness” +

“compassion” +

“tolerance”

“Money isn’t everything”

This is a very powerful and hard-hitting ad campaign launched by Red Cross to promote blood donation. The basic idea of advertisement is simply outstanding and excellently executed. The ad shows a box half filled with blood, as a part of donation, in place of money. The ad spells out ‘money isn’t everything’, as in some circumstanc-es it is blood which save life. The ad carries an effective strap line that says, ‘Save up to three lives without spend-ing a cent’. The ad has been created by M&C Saatchi

In Australia, a donation box is a typical means that chari-ties ask for money. M&C Saatchi simply chose to put a twist on this by producing actual donation boxes, not containing money, but containing blood. After all, money isn’t everything !!

http://markedmarketer.blogspot.com/2007/01/money-isnt-everything.htmlhttp://www.adpunch.org/entry/print-hard-hitting-red-cross-ad-for-blood-donation/

Shanghai Blood Center had launched this impressive ambient ad-vertisement campaign in China to encourage people to donate blood. In Shanghai, blood is needed every 90 seconds, however, the resource of blood is always in shortage. Therefore, advertisers decided to design a Christmas gift to give out to white collars in companies to recruit more donators. To execute the idea, they created an hourglass with red-colored sand in it, which represents the blood. And printed the profile of a man and the Red Cross on each side of the timer. Consequently, the relationship between the donator and receiver of blood was effectively established. The campaign impressively displayed how any person running short of blood can be helped by other people printed on the other side. The presentation of the campaign is undoubtedly very impressive and the urgency and the need of blood donation have been smart-ly displayed. The campaign was created by TBWA, Shanghai, China. The copy printed on the pack reads, ‘You could be saving someone’s life this second, and he could be saving yours the next.’

http://www.adpunch.org/entry/shanghai-blood-center-blood-donation-hourglass/

American Red Cross

The idea of this advertisement campaign is very simple, stand out of the crowd by donating blood. The donor of the blood has been rightly recognized as an angel or a hero. To portray this idea the campaign has designed the ads in a way that it will not be difficult for people to read between lines and get the message straight. The advertisement was published on the behalf of American Red Cross. The ad is showing a person in red in the crowd to show how by donating blood a person stands out and persuades people to donate blood. The ad has been created by DiMassimo Carr Brand Associates.

http://www.adpunch.org/entry/american-red-cross-donate-blood/

“BE A LIFE SAVER”