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EDUCATORS USING MICROBLOGGING FOR SELF-DIRECTED PROFESSIONAL
LEARNING
Confirmation Portfolio
Carol DauntDip T, Grad Dip Dist Ed, B Ed, M Ed (Research)
N1006771
Supervisor: Dr Alan Roberts
Teaching Team Member: Dr Radha Iyer
Faculty of Education
Queensland University of Technology
Submitted as proposed study for the degree of
Education Doctorate
Faculty of Education
Queensland University of Technology
NOTES TO ALAN:
1. Ignore APA abnormalities – I’ll attack Endnote this week & sort those out.
2. Ditto the weird footers
3. Ditto Figure numbers – will sort those for final doc
4. Stop at 2.2.6 – I’ve put a large STOP there just in case you’re tempted to go further!!!
ABSTRACT
The World Wide Web (the Web) has grown into a global information space with more
than a billion users and is entering a new, more social and participatory phase where people
configure and manage online content rather than just viewing it. The Web is a place where
people communicate knowledge, share resources and participate in social networks. Online
social networking sites provide tools that allow people to identify, meet, connect, share
information and collaborate with other people. This study proposes a multiple case study
using a qualititative research methodology to investigate the use of microblogging (an online
social networking tool) for self-directed professional learning by educators.
The research design is based on a conceptual framework that uses activity theory as an
organizing structure and draws on concepts from constructivist learning theories, affordance
theories, systems theories, and self-regulated learning theories to support and elaborate on
the structure provided by activity theory.
Page i
Table of Contents
Page ii
LIST OF FIGURES
LIST OF TABLES
Page iii
Chapter 1: Introduction
See: http://jolt.merlot.org/vol5no2/berge_0609.htm
New forms of interactive software that can connect people directly with each other have
changed people’s social interactions and the trend of people connecting with and depending
on each other online is accelerating (Li & Bernoff, 2008). The World Wide Web (the Web)
has grown into a global information space with more than a billion users and is entering a
new, more social and participatory phase (Anderson, 2007) where people configure and
manage online content rather than just viewing it. The Web is a place where people
communicate knowledge, share resources and participate in social networks (Ding, Jacob,
Caverlee, Fried, & Zhang, 2009). Community structures and culture are evolving through
this electronic interaction and new patterns of social interaction and interchange have
emerged (Keeble & Loader, 2001).
A networked society is developing, one in which working, studying and collaborating will
require new skills and competencies (Hakkarainen, Palonen, Paavola, & Lehtinen, 2004).
The Organisation for Economic Co-operation and Development (OECD)
(2005) identified that the competencies needed by individuals for a successful life and a
well-functioning society are to be able to use tools interactively, interact in heterogeneous
groups and to act autonomously. In expanding the notion of using tools interactively, the
OECD (2005) noted that an increasingly diverse and interconnected world is being created
and that individuals need to master changing technologies in order to function well in this
world. Perhaps somewhat surprisingly, the Archbishop of Canterbury stated that
increasingly we are not only citizens of the world but also citizens of the World Wide Web
(Bates, 2000). The underlying culture of the Web is one of sharing, decentralisation and
democracy; making it an ideal platform for groups to self organise and combine their ideas
to create social networks (Leadbeater, 2008).
Greater access to the Web and the development of Web 2.0 applications have enabled
new forms of relationships and patterns of communicating and learning; where learners are
active participants, creators of knowledge, and seekers of engaging, personal experiences
(McLoughlin & Lee, 2008b). The Web has changed our experience of learning by changing
the spaces and times in which community based learning can take place (Kendall, 2004).
Confirmation Portfolio, Carol Skyring 4
This learning landscape potentially extends beyond the boundaries of classrooms and
educational institutions and involves a blending and merging of informal and formal
learning (McLoughlin & Lee, 2008a).
The purpose of this study is to investigate the use of microblogging (an online social
networking tool) for self-directed professional learning by educators. Through a qualitative
research design using multiple case studies, it seeks to provide an insight into how and why
educators might engage in microblogging and the value they place on microblogging as a
professional learning tool.
Professional learning is a long term process characterised by self-evaluation, reflective
practice and continuing personal and professional development (Neil & Morgan, 2003).
Educators, like other professionals, can no longer rely on their original professional training
and are required to maintain dynamically changing network connections and transit from
work to education and back again (Hakkarainen et al., 2004). Networking is not new to
educators, they have networked for many years in order to share practice; valuing contact
with colleagues in similar and different settings (GTCE, 2005). What is new is the fact that
the Web has facilitated networking across greater geographical distances (Sliwka, 2003) and
individuals are personalising their own social networks with the help of the Web (Wellman,
Boase, & Chen, 2002). Not only are these online social networks being used for social
connections, but they have been used to support professional learning networks (PLNs)
where groups of people are using the Web to communicate and collaborate in order to build
and share knowledge (Harasim, Hiltz, Teles, & Turoff, 1995). It is the notion of this use of
online social networking to support PLNs that will be the focus of this study.
1.1 BackgroundThe researcher’s interest in this topic emerged from her own microblogging activities.
She found herself connected to a group of teachers and teacher educators from the USA,
UK, Canada, South Africa, New Zealand and Australia. This group used microblogging to
share ideas and resources and to ask each other for professional help and support across a
variety of topics and issues. Members of the group began referring to the group as their PLN
and an online discussion ensued as to whether the “P” in PLN referred to one’s “personal” or
“professional” learning network. PLN is variously used to mean personal or professional
learning network in the literature.
On further investigation, it was found that research into the use of online social
networking, and microblogging in particular, was sparse and it was an emerging field for
Confirmation Portfolio, Carol Skyring 5
investigation. In a survey of 550 educators who were active users of telecommunications
technology for professional development and student learning, Honey and Henriquez (1993)
found that one of the major benefits reported was the opportunity to communicate with other
educators and share ideas. This researcher wonders whether microblogging has the same
benefits for educators in the 21st century? The study will focus its attention on the
professional aspects of online social networking, and specifically microblogging, through
investigating how educators communicate and share knowledge with one another.
1.1.1 Networks and communities: A distinction
Communities of practice (Wenger, 1998) is an approach that in recent times has
increasingly been associated with professional learning. It is important, however, in this
study, to draw a distinction between the aims of communities of practice, communities in
general, and those of a network. This study is concerned with peer exchange of information
through online social networking (specifically microblogging) and adopts the definition put
forth by Johannisson (1987) that social networks are “comprised of various independent
actors who develop relatively loose relationships between each other to pursue some
common goals” (p. 9).
Brown & Duguid (2002) referred to networks that link people who work on similar
practices but who may never get to meet as “networks of practice” (p. 141) and
distinguished them from communities of practice. Cummings and van Zee (2005) examined
the similar phenomena “networks for learning” and “communities of practice” (p. 8) and
distinguished the different traditions and strands of thinking from which they each
emanated. In describing communities of practice, Wenger (1998) noted that the term is “not
a synonym for group, team or network” (p. 74).
Downes (2008) distinguished between groups and networks based on four dimensions:
i) groups emphasise sameness, networks emphasise diversity;
ii) groups emphasise order and control, networks emphasise autonomy;
iii) groups emphasise borders and membership, networks emphasise openness;
iv) groups emphasise additive, cumulative knowledge, networks emphasise
emergent knowledge.
This study is concerned with a professional learning network which is i) diverse, ii)
autonomous and iii) open, with iv) emergent knowledge. However, there are aspects of
“community” embedded in social networking and it is inevitable that the word “community”
will be used at times in this study.
Confirmation Portfolio, Carol Skyring 6
1.2 ContextInformation and communication technology (ICT) is becoming a ubiquitous tool in the
workplace and at home, impacting on personal communication, organisation of activities,
information management and the organisation of team and community learning (Go & van
Weert, 2004). Reinforcing this notion, the OECD (2005) stated that:
information and communication technology has the potential to transform
the way people work together (by reducing the importance of location),
access information (by making vast amounts of information sources
instantly available) and interact with others (by facilitating relationships and
networks of people from around the world on a regular basis) (p. 11)
Online social networking sites began to appear in 2002 to foster the development of
explicit ties between individuals as "friends" (Downes, 2005). There are a variety of online
social networking sites that virtually link individuals and enable rapid exchange of
knowledge, high levels of dialogue and collaborative communication through text, audio
and video (Siemens, 2006). Microblogging is a form of online social networking that allows
users to post short messages of 140 characters or less on the Web and viewing of these
messages may be restricted to certain individuals or made public to anyone using the Web
(Costa, Beham, Reinhardt, & Sillaot, 2008; Grosseck & Holotescu, 2008). Microblogging is
used to communicate actions and projects, to put questions, to ask for directions, support,
advice, and to validate open-ended interpretations or ideas (Grosseck & Holotescu, 2008)
and is becoming a tool for use in informal learning and networking (Costa et al., 2008).
Traditionally, education has been seen as a pedagogic relationship between the teacher
and the learner, typically, with the teacher deciding what the learner needed to know and
how knowledge and skills should be taught (Hase & Kenyon, 2000). Computer technologies
can, however, significantly alter this traditional relationship as these technologies may be
used by learners as tools for analysing the world, accessing information, interpreting and
organising their personal knowledge, and representing what they know to others (Jonassen,
1994).
The focus of this study will be the use of microblogging (an online social networking
tool) for self-directed professional learning by educators. While people of a wide variety of
ages and backgrounds participate in microblogging, this study will explore the relationship
between microblogging and professional learning by focusing on the activities of educators
who use microblogging. The study participants will include teachers, teacher educators,
Confirmation Portfolio, Carol Skyring 7
school principals and technology support officers. In studying this particular group of
individuals and their involvement with microblogging, questions regarding how these
individuals relate and collaborate will be explored.
1.3 Research aimThe aim of this study is to examine the use of microblogging for self-directed
professional learning amongst educators. In examining how and why individuals engage in
microblogging and the value they place on microblogging as a professional learning tool, the
study will focus on the questions:
Why do individuals participate in microblogging?
What is the nature of participation in microblogging?
How can microblogging support professional learning?
What value do individuals place on microblogging as a professional learning
tool?
1.4 Research methodologyIn order to explore the nature of microblogging and to understand its use for
professional learning, this study will use a qualitative methodology: a multiple case study
approach (Yin, 2003b). Data gathering will begin with a survey of a large number of
educators who microblog. From this data themes will be identified and these themes will be
explored in detail through a number of case studies of microbloggers identified from the
survey group.
The research emerges from the theoretical framework of social constructivism, a theory
which posits that learner construction of knowledge is the product of social interaction,
interpretation and understanding (Vygotsky, 1962). Adams (2006) adopted a constructivist
viewpoint to propose that new technologies offer exciting ways to understand and repopulate
professional discourse on learning and teaching. This study is interested in human to human
interactions with the Web as the medium rather than human interaction with the Web itself.
1.5 SignificanceAccording to Barab, Kling and Gray (2004) many educators are creating intentional
online communities to support learning but these efforts often end with fragile, even
fractured groups that communicate intermittently. The introduction of social networking
Confirmation Portfolio, Carol Skyring 8
sites has introduced a new organisational framework for online communities, and with it, a
new research context. boyd* and Ellison (2007) maintained that methodologically, the
ability of online social networking researchers to make causal claims is limited by a lack of
experimental or longitudinal studies, and although the situation is rapidly changing, scholars
still have a limited understanding of who is and who is not using these sites, why, and for
what purposes. *boyd prefers her name to be in lower case.
The importance of online social networking, both for practitioners and researchers is
noted by boyd and Ellison (2007). Furthermore, they acknowledge that “vast, uncharted
waters still remain to be explored” and that “scholars still have a limited understanding of
who is and who is not using these sites, why, and for what purposes” with research needed
to “aid scholars’ ability to understand the long-term implications of these tools” (p. 224).
Much of the literature relates to the use of computer-mediated conferencing in instructional
learning environments (Hult, Dahlgren, Hamilton, & Söderström, 2005) and seemingly,
much is still unclear about the use and role of online social networking in general, and
microblogging in particular, for professional learning networks. The assertion by Harasim et
al. (1995) that tens of millions of messages are exchanged across the Web daily by
academics, students, scientists, researchers, professionals and educators indicates that this is
a large field for inquiry.
Several studies have investigated the use of online social networking for the purpose of
strengthening a community (Prell, 2003) but there has been little research into the formation
of professional learning networks through online social networking. Carmichael, Fox,
McCormick, Procter and Honour (2006) noted that a significant recent change that had
occurred in the United Kingdom was the development of thinking about networks and
networking and this had led to considerable interest in how educational networks might be
the means by which a range of professional learning could be enabled. Although the
investigations by Carmichael et al. (2006) revealed electronic aspects of networking to be a
minor part of teacher and school networks, a picture of intra-school and inter-school
networking emerged that was supported to differing extents by electronic and other means.
This study will build upon the notion of using networking for professional learning by
investigating how and why educators are using microblogging to support their professional
learning.
One of the most challenging problems facing builders and facilitators of networks is to
create and sustain social engagement among members (Millen & Patterson, 2002). Barab et
al. (2004) identified that there is much to be learnt about building online communities in the
service of learning. Mason and Rennie (2008) acknowledged that student engagement with
Confirmation Portfolio, Carol Skyring 9
digital learning resources and online social networking are strong forces in education and
there is a need to examine how these resources can be best used by educators and course
designers. Mason and Rennie contended that the popularity of a wide range of social
software has led many educators to believe that this practice and enthusiasm could be
harnessed for educational use. Through investigating the use of microblogging for self-
directed professional learning this study will uncover certain aspects of social engagement
that may have wider implications for educational use.
Hakkarainen et al. (2004) asserted that educational institutions will be required to find
new models and practices for facilitating the creation and sharing of knowledge and they
will need to develop new technologies in this endeavour. Millen and Patterson (2002)
identified that there is growing research literature investigating various aspects of online
communities (Cherny, 1999; Curtis, 1996; M. A. Smith, 1999) but that much of this
research has been descriptive, focusing on the nature of the social interaction and reporting
about the various activities of the members and visitors. This study will take an in-depth
look at the use of microblogging for self-directed professional learning and thus reveal the
value of this form of knowledge creation and sharing.
Confirmation Portfolio, Carol Skyring 10
2Chapter 2: Literature review
This study aims to examine the use of microblogging for self-directed professional
learning amongst educators (see Section 1.4). To achieve this aim, an understanding of the
evolution of online social networking and the concept of microblogging more specifically, is
useful. Furthermore, an examination of the ways in which individuals engage in
microblogging will establish the place of microblogging in educators’ professional learning
networks. This chapter examines the existing literature pertaining to online social
networking and the emergence of microblogging (Section 2.1) and the characteristics of
professional learning networks (Section 2.2). Through a review of the existing literature an
examination of the use of microblogging in professional learning networks is undertaken
and the implications from the literature impacting on this study are highlighted.
2.1 Social networkingSee: http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2539/2242
Understandably, many forms of social networking existed long before the Web and
people have used the social network metaphor for more than a century to describe complex
sets of relationships between members of social systems, from interpersonal to international
(Freeman, 2004). A social network is a set of people (or organisations or other social
entities) connected by a set of social relationships, such as friendship, co-working or
information exchange (Garton, Haythornthwaite, & Wellman, 1997). Similarly, Dieu &
Stevens (2007) described a social network as a collection of individuals linked together by a
set of relations. In examining social networks, researchers have been concerned with how
people make friends, how many friends they have and the reliance on social networks for
social support (Golder, Wilkinson, & Huberman, 2007).
In their examination of networking more broadly, Wellman, Boase, and Chen (2002)
highlighted the debate about the impact of the Web on community, with community being
defined as “networks of interpersonal ties that provide sociability, support, information, a
sense of belonging and social identity” (p. 153). Community was traditionally based around
villages/towns and urban neighbourhoods and connection with others was limited by how
far one could travel on foot. With the advent of transport, communities were no longer
confined to a geographical area, and social networks developed further afield. According to
Confirmation Portfolio, Carol Skyring 11
Sliwka (2003), electronic means have facilitated networking across greater geographical
distances and are increasingly important to networking. Thus, social networks might be
locally bound, as in traditional neighbourhoods, or global as in those formed using online
social networking sites.
A fundamental change is occurring from place-to-place community to person-to-person
community, where people are personalising their own social networks with the help of the
Web (Wellman et al., 2002). In networked societies, boundaries are more permeable,
interactions are with diverse others, linkages switch between multiple networks, and
hierarchies are flatter and more recursive (Castells, 2000; Wellman, 1997). Rather than
relating to one group, people live and work in multiple sets of overlapped relationships,
cycling among different networks (Wellman et al., 2002).
Networks have a certain degree of self-management and are organic, dynamic
structures, changing in terms of type and number of participants and their roles, with the
participants in networks sharing a common purpose and staying active in the network only
as long as it delivers a profit for them (van Aalst, 2003). Electronic means both underpin
and enhance networking but networks are essentially human, operating with a high level of
human respect and built trust.
2.1.1 Social networks for learning
According to Engel (1993), almost all networking is characterised by four types of
activities: the provision of services, learning together, advocacy, and management. It is the
process of using networks for learning together that concerns this study. van Aalst (2003)
observed that learning in networks represented a special mode of knowledge production and
described four advantageous features of networks for learning:
Networks open access to a variety of sources of information.
Networks offer a broader range of learning opportunities than in hierarchical
organisations.
Networks promise a more flexible but also more stable base for co-ordinated
and interactive learning.
Networks help to create and access tacit knowledge.
Hopkins (2003) identified the common characteristics of networks in education as
being “the reduction of isolation; collaborative professional development; joint solutions to
shared problems; the exchange of practice and expertise; the facilitation of knowledge
sharing and school improvement; and opportunities to incorporate external facilitation” (p.
Confirmation Portfolio, Carol Skyring 12
154). As previously noted, this study is interested in interactions amongst educators for self-
directed professional learning. However in order to give a context for the study, an overview
of online social networking and the emergence of microblogging is provided.
2.1.2 Online social networking
boyd and Ellison (2007) defined social networking sites as:
… web-based services that allow individuals to (1) construct a public or
semi-public profile within a bounded system, (2) articulate a list of other
users with whom they share a connection, and (3) view and traverse their list
of connections and those made by others within the system. These sites
allow users to post a profile, to invite their friends, to join a variety of
‘groups’ with like interests and to make new ‘friends’ through searching for
others with like interests. (p. 211)
Online social networking sites provide tools that allow people to identify, meet,
connect, share information and collaborate with other people. Individuals are linked because
of their common interests and together they produce, collect, share and re-mix artefacts
(Dieu & Stevens, 2007). These sites enable interactions that may occur for professional,
learning and/or social reasons, but which also allow for relationships to be established
between people who would not otherwise ordinarily be in contact (Rablin, 2008). Online
social networking has focused on sharing information about one's personal life, however
online social networking also has the potential to connect learners to new resources and to
each other in new ways and to integrate online and offline experiences (Mejias, 2006).
Wellman (1999) described these personal communities as “an individual’s social network of
informal, interpersonal ties, ranging from a half dozen intimates to hundreds of weaker ties”
(p. 355).
After joining a social networking site, users start to build up their network by linking
with others – commonly termed “followers”, “friends”, “contacts” or similar. Most social
networking sites require a confirmation by both parties for the link to be made. Connections
are usually made public and this is an important component as it allows users to extend their
own networks by linking to “friends of friends”. It is common practice to search the linkages
of your connections to find new connections for your own network, thus extending the
network in a nodal fashion. Once connected, people can freely exchange messages, however
many of these exchanges are publicly visible and writers often write with the public
audience in mind - described by boyd and Ellison (2007) as “offering users an imagined
audience to guide behavioral norms” (p. 220).
Confirmation Portfolio, Carol Skyring 13
(Rheingold, 2008) identified three common, interrelated characteristics of participatory
media such as online social networking. These being that:
every person connected to the network can broadcast as well as receive from
every other person;
the value and power of these media derive from the active participation of many
people; and
information and communication networks enable broader, faster, and lower cost
coordination of activities in social networks.
2.1.3 History of online social networking
The idea of connecting people by using networked computers in order to boost their
knowledge and their ability to learn, dates as far back as Licklider (1960) who foresaw
interactive computing. The predecessor of the Internet appeared in 1969 with the emergence
of Advanced Research Projects Agency Network (ARPANET), a network developed and
used by the United States Department of Defense (Hart , Reed, & Bar, 1992). This nascent
Internet flourished during the 1980s and was opened to commercial interests 1988 (Leiner et
al., 2000). However, it was not until the 1990s that the Internet became widely available and
used, due to the work of Tim Berners-Lee and Robert Cailliau of CERN who proposed the
World Wide Web as a "web of nodes" storing "hypertext pages" viewed by "browsers"
which was launched in December of 1990 (Berners-Lee & Cailliau, 1990). Tim Berners-Lee
saw the Web as a collaborative workspace where everything was linked to everything and
the assumption was that everyone would be able to edit in this space (Anderson, 2007).
Rheingold (2000) was one who saw the potential of the Web for connecting people: “The
first time I saw the Web, I wanted to create communities there” (p. 334).
Parallel to these developments, computer bulletin boards that allowed people to read
and write messages to and from each other appeared in 1978 (Rheingold, 2000). This was
the beginning of the first “social” uses of the Web, which evolved during the 1990s when
tools such as listservs and discussion software were used to link people around the world
with common interests. The notion of online social networking first appeared on the Web in
the late 1990s, with services that allowed groups of people to coordinate and interact. The
first public online social networking site, SixDegrees.com, appeared in 1997 but the service
failed to attract a self-sustaining community (boyd, 2007). Many features of social
networking sites were available in differing formats before this time, but SixDegrees.com
was the first platform to combine all of these features. The uptake of social networking was
slow and it has been argued that it was not until 2004 that these sites became widely popular
Confirmation Portfolio, Carol Skyring 14
(boyd & Ellison, 2007). A historical overview of the emergence of online social networking
sites (Figure XX) indicates the proliferation of sites – from the introduction of one site
in1997 to a total of 35 sites in 2006. REDRAW THIS
Figure XX: Timeline of the launch dates of major social networking sites (boyd & Ellison, 2007)
Confirmation Portfolio, Carol Skyring 15
While there has been an expansion in the number of online social networking sites,
sites have also undergone a significant and important evolution since 2004. Hornik (2005)
described the online social networking sites that emerged in the late 1990s as not explicitly
social networks but as the underpinnings of users organising and communicating on the
Web through coordinated networks while the online social networking sites that have
emerged in the 21st century allow users to share conversations, ideas and music. Online
social networking has steadily been gaining momentum and will be a crucial element of
most online experiences in the future (Hornik, 2005).
The Web helps individuals maintain contact with members of their social network,
cultivate ties and garner aid and resources, including information (Kavanaugh, Reese,
Carroll, & Rosson, 2003) and also allows them to form ties across time, distance and
personal circumstance, connect with distant and local family, friends and co-workers, along
with strangers who share similar interests (Kraut et al., 2002). Online social networking sites
change the notion of the Web from the page metaphor to a model predicated on
microcontent; content blocks that can be saved, summarised, addressed, copied, quoted, and
built into new projects (Alexander, 2006). Such online social networking has been made
possible by the emergence of Web 2.0 and the affordances it offers.
2.1.4 The evolution of Web 2.0
The term "Web 2.0" was coined by O’Reilly Media in 2004 as part of a marketing
exercise for a conference (O’Reilly, 2005). Web 2.0 has been variously described as “a state
of mind, an attitude, a new business model, the next generation of Web-based software and
services, a set of development principles, a revolution” (Birdsall, 2007, p. 1). The
commonality among descriptions of Web 2.0 is the reference to the participatory role given
to users of the Web (Birdsall, 2007; Maness, 2006; Miller, 2007) and the underlying feature
of Web 2.0 software is that of harnessing collective intelligence (R. Mason & Rennie,
2008).
Web 2.0 is a set of applications that enable people to connect and contribute as much as they can consume, and these applications have changed the Web into a
participatory medium in which users are socially connected and can actively create,
evaluate and distribute information (Lerman, 2007). Web 2.0 enables users to collaborate and contribute to developing, extending, rating, commenting on, and distributing, digital content, and developing and customising Web applications (OECD, 2008). By changing the social interactions and the modes and
patterns of our lives, Web 2.0 can lead to changes in education (Aviram & Tami, 2004).
Confirmation Portfolio, Carol Skyring 16
With greater access to broadband services and Web 2.0 applications, new forms of
relationships and patterns of communicating and learning have emerged; where learners are
active participants, creators of knowledge, and seekers of engaging, personal experiences.
(McLoughlin & Lee, 2008b).
Sir Tim Berners-Lee, the creator of the World Wide Web, maintains that Web 2.0 is
just an extension of the original ideals of the Web and it does not warrant a special label
(Anderson, 2007). When asked in an interview about the common explanation that
Web 1.0 was about connecting computers and making information available; and Web 2.0 is
about connecting people and facilitating new kinds of collaboration, Berners-Lee replied:
Web 1.0 was all about connecting people. It was an interactive space, and I
think Web 2.0 is, of course, a piece of jargon, nobody even knows what it
means. If Web 2.0 for you is blogs and wikis, then that is people to people.
But that was what the Web was supposed to be all along. (Laningham,
2006)
This study will adopt the term Web 2.0 to mean a participatory medium that enables
users to connect and collaborate.
2.1.5 The emergence of microblogging
Microblogging is a form of online social networking which became available in 2006.
It enables people to share limited information about themselves via their profile and share
their activities in short posts distributed to the Web by instant messages, mobile phones or
email (Java, Song, Finin, & Tseng, 2007). Users are limited to 140 characters for each
posting which is displayed on the user's profile page and delivered to other users who are
connected to them – variously known as “friends’, “followers” or “fans’ depending on the
microblogging service used. Senders can restrict delivery of their posts to those in their
circle of friends or allow anybody to read them.
Posts are made in response to the question "What are you doing?" In practice, that
question is usually interpreted as, "What interesting thought do you want to share at this
moment?" and the answers include messages of context, invitation, social statements,
inquiries and answers, news broadcasts and announcements (Makice, 2009). Many posts are
responses to other postings, pointers to online resources that the user found interesting,
musings or questions (Educause, 2007). Some common microblogging services are Twitter,
Plurk, Jaiku and Pownce. Figures xx, xx and xx illustrate examples of posts from two
microblogging services, Twitter and Plurk.
Confirmation Portfolio, Carol Skyring 17
Figure xx: Example of Twitter posts
Figure xx illustrates various types of postings that are typical to microblogging:
Sharing professional resources as in post 1: Social Media Tip.
Musing as in post 2: Juno Beach 1944 and post 3: Night at the Museum.
Replying to another user as in post 4: Yes, indeed I am!
Sharing a picture as in post 5: Shoes, Amsterdam, May 09.
Imparting social information as in post 6 about the party tonight.
Venting about a technical problem and directing readers to an article on that
problem as in post 7.
Plurk is similar to Twitter in that users can make posts which appear in a timeline
(Figure XX), but each post also has a drop down discussion area where comments can be
made by the user’s followers (Figure xx).
Confirmation Portfolio, Carol Skyring 18
Figure xx: Example of Plurk posts
Figure xx is an example of a Plurk timeline showing a variety of resource and
information sharing. The number beside each of the posts shows how many comments have
been made in response to that post. The posting to the left of the screen shows a drop down
discussion area containing responses to the initial post.
Confirmation Portfolio, Carol Skyring 19
Figure xx: Example of responses to a Plurk post
Figure xx shows an initial Plurk post “Why use blogs with students?” and a selection of
responses to this question.
Although the exact number of microblogging users is not known, Peeters (2008)
reported that the number of accounts in one of the microblogging services, Twitter, had
reached three million and was projected to pass seven million in February 2009. Peeters
represented this figure and projections with the diagram below.
Figure xx: Number of Twitter users (Peeters, 2008)
Microblogging activity is exponentially higher than membership (Makice, 2009) with
Twitter registering its billionth post in early November 2008 (Makice, 2008) and currently
averaging ten million posts per day, as revealed in Figure XX.
Figure xx; Tweets – 7 day moving average (millions) (Reed, 2009)
Individually, most microblogging messages are trivial, but the value of microblogging
is the cumulative effect of ideas shared between numerous people (Thompson, 2007).
Confirmation Portfolio, Carol Skyring 20
Comm (2009) believed that the power of microblogging was in its ability to build a network
of peers who share ideas and creativity and he stated that microblogging has brought him
advice and suggestions from experts he couldn’t have reached in any other way. This is
supported by (Makice, 2009) who felt that his connection with other people in his academic
program was constrained by time and space before he started microblogging. This ability to
keep in touch with people in a way that time and space normally make impossible was
described by Reichelt (2007) as "ambient intimacy".
Sarker, Sarker, Nicholson, & Joshi (2005) maintained that “conversations serve as the
vehicle through which knowledge workers discover what they know, share it with their
colleagues, and, in the process, create new knowledge for the firm” (p. 214). Woodruff
(1999) similarly suggested that, a “community is probably best defined as an amalgamation
of ideas” (p. 677). The exchange is a co-created context with value in the relationships
between parties who accept obligations within the network and reap the benefits of
participation (Lott, 2008). It involves a group of people who develop a sense of itself,
making possible feats of coordination (Parry, 2008) also described by Thompson (2007) as a
collectivist whereby one creates a shared understanding larger than oneself.
2.1.6 Microbloggers
Educators who are using microblogging would be considered innovators and early
adopters in Rogers’ (1995) diffusion of innovations theory which defines the five categories
of innovation adopters as innovators, early adopters, early majority, later majority and
laggards. This study will investigate how these early adopters are using the technology to
support their professional learning.
2.2 Professional learningSee: http://personal-learning-environments.wikispaces.com/
There is a shift away from single-source knowledge, that is, one learned “teacher”, with
learners turning to multiple knowledge sources (Masie, 2008). The true competence for a
learner of the knowledge society is the capability to stay connected and belong to digital
communities in which interests are continuously shared (Pettenati & Cigognini, 2007).
Learning is a social process in which interactions with the environment, both human and
non-human play an important role (Divjak, 2004) and it occurs not as a response to teaching,
but as a result of a social framework that fosters learning (Brown & Duguid, 2002).
Confirmation Portfolio, Carol Skyring 21
Simons & Ruijters (2001) highlighted the importance of profession-related collective
learning and differentiated between collective learning, where learners consciously strive for
outcomes, and learning in social interactions. The second of these is the type of professional
learning of interest to this study, that is, where people undertake learning together without
any intended collective outcomes and which results in the learning processes being
collective but the learning outcomes being individual. This type of learning is referred to as
non-formal learning by Tissot (2000) and is described as learning resulting from daily
activities that are not organised or structured and, in most cases, unintentional from the
learner’s perspective. Others describe this type of learning as informal learning (see for
example, Conner, 2004; Cross, 2006; Shackleton-Jones, 2008). Shackleton-Jones (2008)
noted that in recent years organisations have begun to distinguish between formal learning, a
top-down approach, and informal learning and to realise the value of informal learning.
Conner (2004) found that informal learning accounts for over 75% of the learning taking
place in organisations today and happens through processes not structured or sponsored by
an employer or a school. What is apparent is that new technologies have enabled increased
opportunities for access to informal learning by anyone, anywhere (Divjak, 2004).
This study is concerned with self-directed learning undertaken as informal learning
within a microblogging environment. Self-directed learning implies that you are in charge of
your own learning activities and you are deciding what you will learn and how you will
learn it (Tobin, 2000).
2.2.1 Learning networks
Learning networks were defined by Harasim et al. (1995) as “groups of people who use
computer-mediated-communication networks to learn together, at the time, place, or pace
that best suits them and is appropriate to the task” (p. 4). Similarly, Koper, Rusman and
Sloep (2005) characterised a learning network as a self organising ensemble connected
through, and supported by, information and communication technologies. Learning
networks are particularly attractive to self-directed learners (Kester et al., 2006) as the
learners themselves can decide on their learning program and the timing, pace and place of
their learning.
Sliwka (2003) suggested that one of the positive elements of networking as being that
“it allows for the rapid exchange of information relevant for individual and organisational
development processes, bypassing red tape and hierarchies” (p. 53). Cross (2006)
maintained that learning is optimising our connections to the networks that matter to us and
that we use these networks to gather information and to learn things. Grabher (1993) argued
Confirmation Portfolio, Carol Skyring 22
that networks afford favourable conditions for interactive learning and innovation and that
by opening access to various sources of information, networks offer a broad learning
interface. Online social networking sites support and encourage informal conversation,
dialogue, collaborative content generation, and knowledge sharing and are focused on
knowledge creation and community participation, allowing learners to access peers, experts,
and the wider community in ways that enable reflective, self-directed learning (McLoughlin
& Lee, 2008a).
Professional (or personal) learning networks (PLNs) are variously described in the
literature as: communities of professionals working to improve student learning by engaging
in continuous collective learning of their own (Hord & Sommers, 2008); groups of people
who use the Web to communicate and collaborate in order to build and share knowledge
(Harasim et al., 1995); and a place where we create our own classrooms, our own curricula,
and our own textbooks for our study of whatever it is we are passionate about (Richardson,
2008). Hord and Sommers (2008) noted that a major challenge to developing PLNs as
entities was a lack of time and space. These two dimensions are overcome by an online PLN
as learners can collaborate asynchronously in a virtual space (Couros, 2008).
Warlick (2009) emphasised the importance of harnessing new technologies to create
and grow PLNs and identified three types of PLNs: 1) personally maintained synchronous
PLNs which consist of people and places you consult with and which are enabled by various
tools on the Web that allow you to connect in real-time with others; 2) personally and
socially maintained semisynchronous PLNs, a term coined by Heppell (2008) to describe
connections that occur almost, but not quite, synchronously and are enabled by tools such as
microblogging; and 3) dynamically maintained asynchronous PLNs which connect the
learner with content sources as opposed to people.
Microblogging is a relatively new tool and has only just begun being used in PLNs.
However, it has been described as the perfect social networking application to monitor new
developments in your subject area on an international scale (Rigby, 2008) and one which
brings a steady flow of relevant content (Lopp, 2008). Microblogging is being used at Penn
State University in the US to enable people across campuses, departments and academic
colleges to collaborate and become a much more connected, intelligent, communicative
group (Ritter, 2008).
2.2.2 Knowledge sharing
Why do participants in a network interact? Johnston, Peters and
Gassenheimer (2006) maintained that participants interact in order to share knowledge and
Confirmation Portfolio, Carol Skyring 23
to build new understandings. Knowledge transfer in PLNs is spontaneous and the value of
knowledge to be transferred is determined by the potential users who declare an interest in
the transfer (Buchel & Raub, 2002).
(van Aalst, 1999) argued that knowledge should be considered as what people invest in
terms of intuition, ideas, ideals and actions and that personal experience and knowledge
developed in groups and networks was gaining weight as compared with scientific
knowledge. Similarly, (Sliwka, 2003) maintained that networking was an important aspect
of creating, mediating and using knowledge. This study aims to investigate the ways in
which knowledge is being shared through microblogging and the value that participants
place on this method of knowledge exchange.
2.2.3 Participation and reciprocity
Building a PLN requires that you not only seek to learn from others, but also that you
help others in the network to learn (Plickert, Côté, & Wellman, 2008). Engel (1993)
identified three main characteristics common among participants of successful networks:
their ability to share, their ability to contribute and their commitment to networking. Field
(2003) pointed out that connections bring obligations to other people, but conversely, those
people then acquire obligations to you. Grabher (1993) maintained that the forms of
exchange in networks entail indefinite, sequential transactions within the context of a
general pattern of reciprocity and that these obligations of one to another are often implicit
rather than explicit. Wasko and Faraj (2005) proposed that electronic networks are sources
of learning and innovation because mutual engagement and interaction in the network
creates relationships between individuals and the collective as a whole. The aspect of
reciprocity will be interest in this study as part of the investigation into the nature of
participation in microblogging.
Confirmation Portfolio, Carol Skyring 24
3Chapter 3: Research design
This chapter describes the research design and specific methodology to be adopted by
this study to examine the use of microblogging for self-directed professional learning within
an informal community of educators. The chapter describes the methodologies employed
and their application within the study and is presented in five main sections: Section 3.1
discusses the methodology to be used in the study and the rationale for its use; Section 3.2
details the participants in the study and the selection criteria used; Section 3.3 overviews the
data collection process; Section 3.4 outlines the timeline for completion of each stage of the
study; Section 3.5 discusses how the data will be analysed; Section 3.6 discusses the ethical
considerations of the research; and Section 3.7 considers potential problems and limitations
of the study.
This will be an interpretive study, that is, the study will be characterised by a concern
for the individual and will seek to understand the subjective world of human experience
(Cohen, Manion, & Morrison, 2007). The researcher will be focussing on intentional
behaviour and action in order to explore the ways in which, and the reasons why,
microblogging participants share their knowledge and experience in order to support their
professional learning. It is anticipated that the data will include the meanings and purposes
of participants and the researcher will interpret these sets of meanings in order to yield
insight and understanding into the use of microblogging for self-directed professional
learning. This approach will capture a detailed picture of the participants’ experiences,
attitudes and perceptions in using microblogging for self-directed professional learning.
Increasingly, online social networking can be seen as constructivist in its nature by the
way in which learners become involved as active participants and creators of knowledge that
is shared with fellow learners (McLoughlin & Lee, 2008b). Social constructivism is the
theoretical framework which will determine the design and conduct of the research for this
study.
3.1 MethodologyIn order to explore the nature of microblogging and to understand its use for
professional learning, this study will use a qualitative methodology: a multiple case study
approach (Yin, 2003b). Qualitative research involves collecting data and trying to
Confirmation Portfolio, Carol Skyring 25
understand it in a particular context (M. L. Smith, 1987), and usually involves small
samples of people who are studied in-depth (Miles & Huberman, 1994).
As this study seeks to understand local behaviour and construction of meaning, the
primary data will be emic, that is, research carried out with an insider perspective (Patton,
2002; Tashakkori & Teddlie, 2003). An interpretive study seeks out emic meanings held by
the participants (Stake, 2003) and the case study is the ideal instrument for emic enquiry
(Lincoln & Guba, 1985). The researcher will aim to identify themes that emerge from within
each of the case studies in order to test for commonalities across the case studies.
3.1.1 Qualitative research
Qualitative research is designed to address questions of meaning, interpretation and
socially constructed realities (Newman, Ridenour, Newman, & DeMarco Jr., 2003).
Qualitative data are a source of “well-rounded, rich descriptions and explanations of
processes in identifiable local contexts” from which the researcher can “preserve
chronological flow, see precisely which events led to which consequences, and drive fruitful
explanations” (Miles & Huberman, 1994, p. 1)
In qualitative research, sampling can be based on probability, that is, a random sample,
or on non-probability, that is, a purposive sample (Scott & Morrison, 2006). Non-
probability sampling requires the researcher to purposively select a section of the wider
population to include or exclude from the sample because they illustrate some feature or
process in which the researcher is interested, with the aim being for the sample to represent
itself rather than to seek generalisability (Cohen et al., 2007; Silverman, 2005). The
proposed interpretive study will utilise non-probability sampling. Participants purposively
chosen will exhibit common characteristics such as they: are educators, microblog regularly,
contribute resources and ideas to other microbloggers and they consider that microblogging
contributes to their professional learning.
Miles and Huberman (1994) outlined three approaches to qualitative data analysis:
interpretivism, social anthropology and collaborative social research. In this study, the
interpretation of meanings will be made both by the participants and by the researcher, with
the researcher bringing her own understandings, convictions and conceptual orientations
through being a member of the cultural group at this specific time (Miles & Huberman,
1994).
Confirmation Portfolio, Carol Skyring 26
3.1.2 Case study approach
A case study is “both a process of inquiry about the case and the product of that
inquiry” (Stake, 2003, p. 136). Gillham (2000) defined the word “case” as “a unit of human
activity embedded in the real world; which can only be studied or understood in context;
which exists in the here and now; that merges in with its context so that precise boundaries
are difficult to draw” (p. 1). A case study is an empirical inquiry that “investigates a
contemporary phenomenon within its real-life context especially when the boundaries
between phenomenon and context are not clearly evident” (Yin, 2003b, p. 13) Case study is
a research strategy which involves detailed investigation of phenomena where the aim is to
understand how behaviour and/or processes are influenced by and influence context, and
where context is deliberately part of the design (Hartley, 2004). According to Stake (1995),
the case study researcher may be somewhat of a biographer focused on a phase or segment
of the life of an individual.
Yin (2003b) put forward that case studies are generalisable to theoretical propositions
and that the case study “does not represent a 'sample', and in doing a case study, your goal
will be to generalize theories (analytical generalization) and not to enumerate frequencies
(statistical generalization)" (p.10). A case study method would be used when the researcher
wanted to cover contextual conditions, believing that they are pertinent to the study (Yin,
2003b). A case study seeks a range of different kinds of evidence in order to answer specific
research questions (Gillham, 2000), focuses on understanding the dynamics present within
single settings (Eisenhardt, 1989) and can incorporate qualitative data only, quantitative data
only, or both (Yin, 2003b). Multiple methods of data collection are generally used and may
include participant observation, direct observation, ethnography, interviews, focus groups,
documentary analysis and questionnaires, with researchers remaining open to both
opportunistic and planned data (Hartley, 2004).
Yin (2003a) identified six kinds of case studies: single or multiple case studies either of
which can be exploratory, descriptive or explanatory. This study will employ a multiple case
study approach which is descriptive, that is, it presents a description of a phenomenon
within its context. Such description will include the meanings and purposes of participants
and the researcher will interpret these sets of meanings in order to yield insight and
understanding into the use of microblogging for self-directed professional learning.
3.1.3 Multiple case study
Multiple cases are a powerful means to create theory because they permit replication
and extension among individual cases, that is, individual cases can be used for independent
Confirmation Portfolio, Carol Skyring 27
corroboration of specific propositions and corroboration helps the researcher to perceive
patterns more easily and to eliminate chance associations allowing the researcher to draw a
more complete theoretical picture (Eisenhardt, 1991). The multiple case study approach is
said to suit a situation in which little is known about the subject area of the study (Laine,
2006) and this is particularly true of virtual communities which are a relatively new subject
for research. The cases in this study will be instrumental (Stake, 2003), that is, each case
will be examined in order to provide insight and cases play a supportive role by facilitating
understanding of the use of microblogging for professional learning.
Multiple case studies include two or more cases within the same study, each being
selected so that they replicate each other and either predict similar results (literal replication)
or contrast results for predictable reasons (theoretical replication). A multiple case study
approach can be used when the results attained from one case are wanted to be confirmed or
compared with other cases (Yin, 2003b). As this study is interested in a general
phenomenon, the use of microblogging for professional learning, it will investigate a
population of cases simultaneously before comparing cases in order to understand the
phenomenon (Stake, 2003). Each case will be based on an individual microblogger and these
cases will be investigated and compared to give a picture of the use of microblogging for
professional learning.
3.2 Participant profileThe selection of participants has implications for both data collection and the data that
are available for analysis (Burgess, Pole, Evans, & Priestley, 1994) and helps to define the
limits for generalising the findings (Eisenhardt, 1989). The participants in this study will be
chosen using purposive sampling (Cohen et al., 2007; Patton, 2002; Silverman, 2005). This
approach requires that the researcher thinks critically about the parameters of the population
from which the sample is to be drawn and chooses participants carefully on this basis
(Silverman, 2005). Accordingly, participants chosen will be educators who microblog and
who regard microblogging as a component of their PLN. The following sections describe the
sample size and selection criteria for the research.
3.2.1 Sample size
In trying to address the question of how many cases a multiple case study should have,
Miles and Huberman (1994) advise that the researcher must deal with the issue conceptually
rather than statistically, and consider how many cases would allow confident analytic
generalisations. In this study, interviews will be conducted with twelve individuals
Confirmation Portfolio, Carol Skyring 28
representing people in various stages of their microblogging involvement, that is, early
adopters, mid-term users and those relatively new to microblogging. Four individuals will
be purposively selected to represent each group. The researcher considers that this cross-
section of educators who microblog for professional learning would allow for confident
analytical generalisations, that is, it includes those who are central to the activity (early
adopters and mid-term users) and those new to microblogging who constitute peripheral
samples (Miles & Huberman, 1994).
3.2.2 Selection criteria
Choices about who to interview are crucial for later analysis as those choices place
limits on the conclusions that can be drawn (Miles & Huberman, 1994). Participants for the
interviews will be purposively selected according to the “typical case sampling strategy”
(Patton, 2002, p. 236). This strategy involves selecting participants who exhibit typical, or
average, characteristics for the group being studied. The criteria to be used to define
typicality in this study are: they are educators, they microblog regularly, they contribute
resources and ideas to other microbloggers, and they consider that microblogging
contributes to their professional learning. These participants will be identified from a survey
of educators who microblog.
3.3 Data collectionThe emphasis in data collection is to develop research evidence systematically,
searching for a broad array of evidence which looks for both confirming and disconfirming
data (Hartley, 2004). Data collection and recording have implications for analysis which, in
turn, links to the process of theorising and writing (Bryman & Burgess, 1994a). This study
will use an online survey with a large sample to gain an overall picture of the use of
microblogging for professional learning and a more fine-grained analysis will be achieved
through the use of interviews with case study participants.
3.3.1 Survey
Qualitative research does not have a distinct set of methods or practices and may utilise
surveys as a technique for gathering data (Denzin & Lincoln, 2003). Surveys are used in
qualitative research to gather data at a particular point in time with the intention of
“describing the nature of existing conditions, or identifying standards against which existing
conditions can be compared, or determining the relationships that exist between specific
events” (Cohen et al., 2007, p. 205). In this study, a survey will be used to gain an overall
Confirmation Portfolio, Carol Skyring 29
picture of the use of microblogging by educators in order to identify common themes which
can be further explored through multiple case studies.
The survey will take the form of a self-administered online questionnaire (Dillman,
2007) which will be offered to all microbloggers who are educators. At this stage the sample
will not be limited to participants who use microblogging for professional learning, as this
purposive sampling will take place for the case study phase of the research. Survey
respondents will be asked to provide information about their background, broad
understanding of PLNs and to comment on their particular use of microblogging. This
information will be analysed for common themes, which will then be further investigated
with case study participants.
Baym (2009) cautioned that the internet can provide large amounts of data and given
resource constraints, it is only possible to work with the amount of data that we can
reasonably interpret. Further, Cohen et al. (2007) advised there are three prerequisites to the
design of any survey: purpose of the inquiry, population of focus and resources available.
With this in mind, the online questionnaire will be limited to 100 responses as the researcher
considers that this amount of data will be sufficient to uncover common themes and to
identify participants for the case study research, while not being too large to interpret.
3.3.2 Interviews
Interviewing is a research method readily accepted by most participants due to their
familiarity with the technique and also because it often helps them to clarify their thinking
on a particular topic (King, 2004a). The disadvantage of the interview method is the volume
of data collected and the time consuming task of analysing transcripts, however there is
qualitative research software that can aid in organising and examining data (King, 2004b).
The interview is the most common method of data gathering in qualitative research and
the goal of any qualitative research interview is to “see the research topic from the
perspective of the interviewee and to understand how and why they have come to this
particular perspective” (King, 2004a, p. 11). Kvale and Flick (2007) describe the interview
as a conversation that has a structure and a purpose determined by the interviewer and in
which the researcher asks about, and listens to, what people relate in their own words about
their lived world.
In building theory from case studies, an initial definition of the research question is
important (Eisenhardt, 1989). The research questions for this study do not seek to quantify
individual experience, but focus on how participants describe and make sense of particular
Confirmation Portfolio, Carol Skyring 30
elements of their lives (King, 2004a) that is, the use of microblogging for professional
learning. In examining how and why individuals engage in microblogging and the value
they place on microblogging as a professional learning tool, the study will focus on the
questions:
Why do individuals participate in microblogging?
What is the nature of participation in microblogging?
How can microblogging support professional learning?
What value do individuals place on microblogging as a professional learning
tool?
Patton (2002) identifies three types of open-ended interviews as basic approaches to
collecting qualitative data: the informal conversational interview; the general interview
guide approach; and the standardised open-ended interview. Each serves a different purpose
and differs in the extent to which interview questions are determined before the interview
occurs. The qualitative research interview generally uses an interview guide rather than a
formal schedule of questions to be asked verbatim in a pre-determined order (King, 2004a).
Such an interview guide lists topics and/or questions (to help participants focus on concrete
examples) and suggests probes (which may be used to elicit further detail from participants).
Interview guides may be modified through use with probes or whole topics being added as
they emerge during the interview process. Miles and Huberman (1994) advise that interview
guides can help the researcher to avoid an overload of data which may compromise the
efficiency and power of the analysis.
This study will employ the general interview guide approach to ensure that the same
basic line of inquiry is pursued with each participant. A set of issues to be explored with
each participant will be determined before the interview; however the interviewer will need
to be sufficiently open to explore previously unconsidered topics that may be introduced by
the interviewee. This will be achieved through establishing a conversational style between
both parties rather than a gathering of information by the researcher (Miles & Huberman,
1994). By delimiting the issues to be explored, the process will be systematic and
comprehensive and will best use the limited time available.
Interviews will be one-on-one conducted by a Voice over IP (VoIP) service with
follow-up communication conducted via microblogging. The reason for this is that
interviewees are geographically dispersed across several countries and this is the most cost-
effective means of communicating with them. All participants will be comfortable with this
form of communication as they are regular users of these technologies. Morgan and Symon
Confirmation Portfolio, Carol Skyring 31
(2004) note that due to the increase in computer use, it is possible to use electronic
communications to interview participants in synchronous or asynchronous mode and that
such techniques are being used increasingly in educational research.
3.4 TimelineThe proposed timeline for this study is shown in Figure XX.
Figure XX: Timeline for collection and analysis of data
3.5 Data analysisWe then developed a framework of the determinants of learning effectiveness and
reported the results of a first study to empirically test it. Our study provides
The process of making data manageable for analysis and actually developing an
analysis are two distinct activities, however the two sets of activities may become blurred in
practice (J. Mason, 2002). In qualitative research design, data collection and analysis may be
simultaneous and continuous processes (Bryman & Burgess, 1994b). There is a need to
create clear links between theory and data collection and between data analysis and theory
with the researcher dealing with method and theory concurrently rather than sequentially,
that is, data collection and analysis is an iterative process (Hartley, 2004). An inherent
danger in this is that premature conclusions may be drawn, with the researcher having been
unduly influenced by unusual or interesting data (Eisenhardt, 1989). In order to guard
against this, the researcher will employ techniques advised by Hartley (2004) that is, careful
description of the data and development of categories in which to place behaviours, followed
Confirmation Portfolio, Carol Skyring 32
by examination to see how they fit or fail to fit these categories, being mindful that
categories may need refining or events need to be interpreted differently.
This study will use analysis of within-case data coupled with searching for cross-case
patterns (Eisenhardt, 1989). Within-case analysis requires the researcher to discover unique
patterns within each case before generalising patterns across cases. Once patterns emerge,
cross-case analysis will be undertaken to search for similarities and differences. It is not
essential for case study research to make claims for generalisation (Scott & Morrison, 2006)
and accordingly, this study does not aim to draw conclusions that may be generalised
beyond educators who microblog. The study seeks to understand the actions of educators
who use microblogging for their professional learning.
In qualitative research, categorisation is a key process that is used to abstract main ideas
from complex data to provide a means for making comparisons across case studies (Scott &
Morrison, 2006). Data gathered from the interviews will be analysed for themes and indexed
into analytical categories (J. Mason, 2002). These categories will represent key substantive
topics in which the study is interested and will include, for example, reasons for
microblogging, types of microblog posts and type of information shared. Transcripts of all
interviews will be indexed in order to readily track and retrieve all mentions of any of the
categories. This aspect of the study will necessitate some interpretation by the researcher, as
participants are unlikely to use words with which the categories have been labelled.
The three concurrent flows of activity in qualitative analysis as defined by Miles and
Huberman (1994) are data reduction, data display and conclusion drawing/verification. A
general sequence of analysis would include:
Affixing codes to a set of field notes drawn from observations or interviews
Noting reflections or other remarks in the margins
Sorting and sifting through these materials to identify similar phrases,
relationships between variables, patterns, themes, distinct differences between
subgroups, and common sequences
Isolating these patterns and processes, commonalities and differences, and
taking them out to the field in the next wave of data collection
Gradually elaborating a small set of generalizations that cover the consistencies
discerned in the database
Confronting those generalizations with a formalized body of knowledge in the
form of constructs or theories (Miles & Huberman, 1994, p. 9)
Confirmation Portfolio, Carol Skyring 33
3.5.1 Triangulation
Triangulation is a “process of using multiple perceptions to clarify meaning, verifying
the repeatability of an observation or interpretation” (Stake, 2003, p. 148). The researcher
uses triangulation to make data more objective and less subjective (Stake, 2005), to confirm
theories using different forms of data (Harper, 2005) and to strengthen the study through the
combination of methods (Patton, 2002). In this study, data will be triangulated within the
survey responses to clarify common themes which will then be verified through interviews
with case study participants.
3.6 Ethics(Kvale & Flick, 2007) caution that ethical issues permeate interview research. Potential
participants must be informed why the research is being carried out and what it hopes to
achieve, and they must be assured of confidentiality (King, 2004a; Morgan & Symon, 2004)
The researcher will be aware of the fact that privileged information may be given which
could be damaging if made public (Hartley, 2004).
Prior to the commencement of this study, ethics approval will be sought from the
Queensland University of Technology (QUT) Human Research Ethics Committee.
Participants will be fully informed prior to the study about the potential risks and procedures
involved. Written consent will be obtained prior to participation in the interviews and online
consent will be obtained from respondents prior to commencing the questionnaire. The data
collection at all stages of the research project will take place in participant’s own
environment with the researcher linked via technological means, for example Skype or other
internet connection.
Participants will be free to withdraw from the study at any time without consequence.
Confidentiality will be maintained by not revealing participant identities in any published
material arising from the study. Identities will be protected by the use of pseudonyms. Hard
copies of survey data and paper copies of field notes will be stored in a locked filing facility
on the researcher’s premises. Only the researcher and research supervisors will have access
to the raw data from the study.
At the conclusion of the research project all participants will be given a brief summary
of findings for the purposes of informing practice in the use of professional learning
networks (PLNs). Risks to participants are minimal and can be considered equivalent to the
risks involved in their everyday work activities.
Confirmation Portfolio, Carol Skyring 34
3.7 LimitationsCase studies have been viewed as a less desirable form of inquiry than experiments or
surveys (Yin, 2003b). The concerns Yin (2003b) noted for this view are: 1) lack of rigour in
case study research, 2) single case studies provide little basis for scientific generalisation and
3) case study research is a lengthy process resulting in large amounts of written documents.
This study will address these possible pitfalls by 1) ensuring that a rigorous process is
employed, 2) employing a multiple case study approach and 3) collecting of data over a
defined period of time and avoiding the collection of lengthy narrative. EXPAND THIS
(FROM YIN P.10-11)
Confirmation Portfolio, Carol Skyring 35
Bibliography
Confirmation Portfolio, Carol Skyring 36