Thesis in the Making

7/28/2019 Thesis in the Making

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UPLIFTING SUSTAINABILITY AND MODERNISM TO THE INTERIORS OF A

CONVENTION CENTRE

A Thesis Presented to

The Department of Interior Design

College of Fine Arts and Design

University of Santo Tomas

Espaa, Manila, Philippines

In Partial Fulfillment of the Requirements

For the Degree of

Bachelor of Science Major in Interior Design

Submitted by:

RYENA M. ESTRADA


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TABLE OF CONTENTS

Title Page

i

Table of Contents.. ii-

vi

Approval Sheet..

vii

Jurys Approval Sheet........................................................................................... viii

Acknowledgement....

ix

Thesis Abstract

x

CHAPTER I: Introduction

A. Background of the Study......................................................................................

B. Statement of the Problem......................................................................................

C. Significance of the Study.........................................................................................

D. Scope and Delimitation of the Study......................................................................

CHAPTER II: Theoretical and Conceptual Framework

Review of the Literature and Related Studies.............................................................

Conceptual Framework.............................................................................................


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Definition of Terms...................................................................................................

CHAPTER III: Methodology

Research Design........................................................................................................

The Sample..............................................................................................................

The Instrument...........................................................................................................

Data Collection Procedure...........................................................................................

Data Analysis Procedure..............................................................................................

CHAPTER IV: Presentation of Analysis and Data

Area 1: Cinema Lobby..................................................................................................

Master Plan.................................................................................................................

A. Data Analysis.................................................................................................

B. Design Documents.........................................................................................

Area 2: Restaurant.....................................................................................................

Master Plan.................................................................................................................

A. Data Analysis.................................................................................................

B. Design Documents......................................................................................

Area 3: Cinema...........................................................................................................

Master Plan.................................................................................................................


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A. Data Analysis.................................................................................................

B. Design Documents.........................................................................................

Area 4: Convention Hall..............................................................................................

Master Plan.................................................................................................................

A. Data Analysis.................................................................................................

B. Design Documents......................................................................................

CHAPTER V

Summary, Conclusion, and

Recommendation...............................................................

Re-capitulation............................................................................................................

Bibliography...............................................................................................................

APPENDICES

Letter to Architect.......................................................................................................

Letter of Consent..........................................................................................................

Interior Design Contract...............................................................................................

Charts.........................................................................................................................

Brochures.....................................................................................................................

Bio data.......................................................................................................................


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APPROVAL SHEET

In Partial Fulfillment of the Requirements for the Degree of Fine Arts Major in

Interior Design, this thesis, entitled, UPLIFTING SUSTAINABILITY AND

MODERNISM TO THE INTERIORS OF A CONVENTION CENTRE has been

prepared by RYENA M. ESTRADA, who hereby recommended for oral deliberation.

Recommendation Approval:

_____________________________

Asst. Prof. Rodolfo s. Olaso

Thesis Adviser

Interior Design 4A Thesis Programme

Approved by:

_____________________________

Asst. Prof. Rodolfo s. Olaso


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Interior Design Department Head

College of Fine Arts and Design

__________________

Date

JURYS APPROVAL SHEET

This thesis entitled, UPLIFTING SUSTAINABILITY AND MODERNISM TO

THE INTERIORS OF A CONVENTION CENTRE prepared by RYENA M.

ESTRADA, in partial fulfillment of the requirements for the Bachelor of Science

Major in Interior Design is hereby accepted after having been presented in oral

defense.

PANEL OF JURORS

______________________________

Chairman

______________________________

Member

______________________________

Member


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______________________

Date

ACKNOWLEDGEMENT


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THESIS ABSTRACT


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CHAPTER I

INTRODUCTION

The discussions in this chapter consist of an overview of the study,

specifically divided and labeled into parts as: Background of the Study,

Statement of the Problem, Significance of the Study and Scope and

Delimitation of the Study.

Background of the Study

Through communications and interactions, the world and its many

industries has prospered and evolved with time, culture, and most especially

the societys expanding needs. In all sorts of businesses, theres always a

need for meetings, seminars, expos and trade shows that involves a great

mass of attendees. Thus a Convention Centre that allows these activities to

take place is definitely one of the necessities of the world today. Somehow in

our way of living we cant deny that the environment just sometimes couldnt


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handle it anymore. Because frankly saying, construction itself is already

destructive to our environment. Our built environment most of the time adds

up to the problems of the environment or the nature itself. And theres no

one else to fix our damage but us, this is why Sustainable or Green Design

has emerged and has to be put into practice and application.

One of the newest establishments here in the Philippines specifically in

Mandaue, Cebu is the JCX Convention Centre which was opened during

November 2011, and developed by Everjust Realty Development Corp. The

Centre has an area of over 1, 700sqm with three (3) meeting/conference

rooms. Providing companies, exhibitions and shows a place to conduct their

big events.

This study intends to get a clear and precise understanding of the

principles of sustainable design (acc. to College of Architecture and Urban

Planning; The University of Michigan), namely Economy of Resources, Life

Cycle, and Humane Design.

This also aims to explore the different Modern

Design strategies for a sustainable future. Incorporating comfort and function

to the requirements of the four selected areas. And create a green and

healthy interior for us and the natural world. In conclusion, this study aims to

create a modern and sustainable interior for the Convention Centre.

Our primary necessity is the environment, and it is a responsible

design to create interior spaces that ensures us sustainable and better

future. This study is expected to present the client and consumers innovative

indigenous resources and materials Cebu offers, some of it are; Coco Coir,


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Cogon Grass, Giant Bamboo, Gmelina and Water Hyacinth, which are healthy,

eco-friendly and not toxic to the environment and most of all to us.

Statement of the Problem

Conventions are one of the fast growing industries today in our

world. And the fact that conferences and conventions are in no doubt will be

with us in the next decades, this leaves us a big challenge. The modern-day

society needs a built environment thats sustainable for the future; this is not

just for the nature or our environment. This is above all for every one of us,

for our health and especially for the future generation.

Exhibitions, Trade shows and Conventions are mostly what the public

awaits every year. And this is a place where a great number of people from

different places and sometimes of different culture and environment gathers

and communicate. Which means though its not used daily, once the area is

used by the consumers; it is used vigorously for a long period of time. To this,

this study seeks to answer the following questions:

1. How can the modern designs cope with the sustainable environment

the clients of the Convention Centre needs?


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2. What are the latest sustainable design strategies and materials can

our country specifically Cebu City, offer us today?

3. What advantages can these designs provide the environment and

the people?

4. How can this study be beneficial not only to the exhibitors but also

to the public?

5. How can this study be able to present Sustainability, Modern Design,

health and comfort in the interiors of the Convention Centre?

Significance of the Study

Conventions provide us new opportunities, investments and it also

allows us to be exposed to the new discoveries available in our world. Expos

brings together the best in any given field making it easy for exhibition goers

to get what they need with less effort. And top companies and businesses are

always interested for any break they could use to introduce new things to the

public. It is just right that we design these spaces critically, because all over

the world today, more meetings and conventions are held every day.

If we want more establishments then we should think to design for our

survival in designing our built environment with respect to our main source of

materials, the nature. This study provides Sustainable Design solutions for

the convention centre and new alternatives for the materials we normally use

in designing such spaces. It also provides better environment for us, spaces

that are not only good for the nature but also to our health. This study aims


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to establish an innovated area for companies and audience of any field to

conduct expositions and shows. This can serve as an inspiration to any

designer or person thats interested in creating spaces that could help us

sustain our environment.

Everyone is expected to benefit from the findings and outcomes of this

study, but the main people that could wholly profit from this are as follows:

1. Public Assembly designers, managers and even attendees.

2. Designers that are about to embark on Sustainable Design.

3. Business men that held conventions, expositions, shows and

meetings very often.

4. Researchers focusing on the subject Sustainable Design.

5. Investors and Product Companies that seeks more knowledge for the

event spaces they use and its effects unto them.

Scope and Delimitation of the Study

Predominantly, this study aspires to formulate a sustainable design

solution for the Convention Centres interiors where as comfort and modern

design is incorporated. Succeeding goal of this study is to discover the latest

of our countrys available resources for sustainable design. Different

strategies are to be applied to the four (4) selected areas from the

Convention Centre to be designed. The focus of this study will be on these

four areas having certain objectives as listed:


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o Cinema Lobby

1. To be able to create relaxed, comfortable and inviting

atmosphere.

2. To rely more on sustainable materials rather than artificial

materials.

3. To provide enough space for a good traffic flow of the

attendees.

o Restaurant

1. To design a healthy and sustainable setting for eating.

2. To create an appetizing mood for the customers.

3. To be able to offer a green and modern interior.

o Cinema

1. To introduce a sustainable interiors for the cinema through a

modern approach.

2. To be able to create a healthy surrounding that is appropriate

for all ages.

o Convention Hall


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1. To construct a sustainably designed free space thats

convertible and adjustable according to an events needs.

2. To offer a variety of lighting modes depending on a certain

events requirements.

3. To provide modifiable ventilation contingent upon an

expected number of attendees.

CHAPTER II

THEORETICAL AND CONCEPTUAL FRAMEWORK

This chapter will be discussing first, about the Review of the Literature

and Related Studies, Conceptual Framework and lastly the Definition of

Terms.

Review of the Literature and Related Studies

A. Cebu


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It has been named that Cebu is the Philippines home for the most

innovative design products, and is aiming to be Asias design destination. And

even more, Cebu has been hailed as Philippines furniture capital.

The Cebu furniture industry has gained significant achievements over the

past ten years. It has grown from mere rattan pole trading to being one of

the major contributors to the Philippine economy. Always noted for their good

designs, excellent craftsmanship and the creative use of traditional and

indigenous materials, Cebu furniture is one of the top five exports of the

province.

(cebueuropeconnect.com, 2007)

An article written by AJ de la Torre in 2009 for Philstar entitled

Development plans to push use of indigenous materials discussed the

factors on why the Department of Trade and Industry (DTI) would to set in

motion the employment of native materials of Cebu.

DTI Undersecretary for regional operations Merly Cruz said in a recent

interview that they are bracing up business development plans to shift

towards using materials that are not harmful to the environment.

Cruz said that they would like to share the concept of being able to minimizethe pollution through injecting in their product development plans the use of

indigenous materials.

It is good not to be in the industry for the business only but also for the

protection of the environment.

Cruz said that with the current problems caused by typhoons, people are

becoming more active in participating in efforts and initiatives that are

geared for environment protection and they are hopeful of the participation

of more industries through this reinforcement of projects.

According to Cruz, they are also partnering with other offices like the

Department of Environment and Natural Resources for their projects and also

the Technical Education and Skills Development Authority and the

Department of Science and Technology in helping more people be educated

in using materials that would not harm the environment.


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Cruz said that this could also have a good effect on the exporters most

especially since the efforts on environment protection is being strengthened

worldwide and products that are made by indigenous materials would be

highly appreciated by a lot of people.

(philstar.com, 2009)

B. Convention Centre

Convention and conference centers belong to the visitor industry,

wherein collaboration with other industries such as business and hospitality

industry is a necessity. Amenities offered by a convention centre is one of the

main factors clients, investors and business men look after. As what is said in

the book Public Assembly Facilities:

Again, the size of the facility, population of the community, and theamount of the convention sales budget will to a great degree determine thefacility managers involvement in this aspect of the marketing picture.

In smaller communities the manager may be serving in a major roleand working directly with the hotel/motel industry by inviting conventions tothe city. In larger metropolitan areas in which major hotels with sales

personnel are allocated in the facility managers responsibility may be morethat of supporting and assisting the sales activity of the convention bureau.

In either event the facility manager can help his community and thebuilding by analyzing his property to determine exactly what its capabilitiesmay be; for example, the number of exhibit booths that can beaccommodated in exhibit areas; the seating capacity of each room undervarying conditions, and the number of people that can be served at foodfunctions.

(Don Jewell, 1978)

D. Modern Design

From the Latin word modo which means just now, came the word

Modern. In which was applied into design in the late 19 th century through the

early 20th century, and named as the Modernism design movement. In both


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architecture and interior design, modern design was always up to newest

styles and materials, and updated trends in the field of art. Modern Design

has always been and will always be associated with the concept of energy.

For the reason, art copes up with time and technology. This is the basis why it

is called a movement; it will and always come along with the era and the

latest available materials and ideas.

The development of the concept of modern style or internationalstyle, whether through intention or misunderstanding, was fundamentallyantithetical to Modernism. The rejection of the a priori application of style,whether neoclassical or gridded curtain wall, was, and remains, at the heartof a true modernist attitude.

Modern architecture could not have happened without the availabilityof concentrated energy, primarily petroleum. The drake oil well, which isusually cited as the first commercial operation of its kind, was drilled in 1859and began the pattern of exponential growth in hydrocarbon fuelconsumption that now so threatens the ecosystem. Here is one of the greatironies in the history of architecture and environmental consciousness: thetechnologies that underlie the evolution of modern thought were dependenton readily available energy sources-electricity, oil, and gas. The modern city,with all of its global environmental benefits, is a product of modernism.

(Carl Stein, 2010)

E. Public Assembly

Many has said and pointed out that a facility for public assemblies are

now one of the necessities of a community, especially when its residents or

occupants mostly come from the business and trade industry.

To accommodate shows, exhibitions and mostly convention of great

population, convention centers were built and delivered to the people. And to

the reason that, these are the factors that would be necessary for every one

of us especially in the near future, it is in no hesitation that these

establishments should be sustainable.


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In some situations the need for a performing arts center or aconvention hall may be obvious. In others, however, the first step in planningis to determine carefully what-if anything-is required.

Ideally, an investigation of a communitys current demands shouldinclude an inventory of existing facilities, followed by an examination of

future requirements. In most cases accommodations for sports, shows,exhibitions, conventions, concerts, and other cultural events may beincluded. Further study will fix seating capacities, floor dimensions, numberof meeting rooms, and other specifics.

Feasibility studies of one kind or another are one of the normalbeginning points for most communities interested in the development of newor expanded facilities. These studies may be directed toward a broadassessment of community requirements or sometimes toward determiningthe need for a hall to serve a specific purpose or segment of the community.

It is at this point that the marketability, or perhaps usability, of a

building should be closely scrutinized. A city, state, country, or provincerarely, if ever, erects a building or complex of this kind of its own use. Agovernmental body customarily builds a facility for leasing to others. If the

potential user or lessee finds that he does not want it, that he cannot affordthe rent, or that it fails to fill his requirements, the building may stand idle agreat part of the time.

(Don Jewell, 1978)

F. Service Industry

An industry that provides adequate help and assistance is the Service

Industry. Offering the community services that are much in need for our daily

activities and living.

As the tertiary sector of industry, stressing attention to the many and

increasing activities done by the people today is highly required. Not only on

the material things our body should receive but as well as the environment,

space and physical factors our daily commotions requires us to have.


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In economics textbooks and most other mainstream microeconomic worksthe pair of goods and services are treated as one. There is little recognitionof the fact that services are different from material goods in some basicrespects for microeconomic analysis, In view of the size of the service sector,even macroeconomic analysis can be seriously flawed when the specialnature of services is overlooked.

There is really just one characteristic of services that has attracted theattention of economists, and given rise to a substantial literature: theassumed much lower rate of productivity growth of services compared togoods. In this connection, however, too little account is taken to the fact thatthe heterogeneity of the service sector is great; it is misleading to treatservices, the service sector or the service industries as a reasonablyhomogeneous aggregate for economic analysis.

In accordance with the supply-side definition applied in the NationalAccounts, the service sector can be divided up in five sub-sectors which arevery different in some important respects for economic analysis: (1)

Distribution of goods; (2) Housing; (3) Business-to-business services; (4)User-financed consumer services; (5) Tax-financed consumer services.

(Jansson and Garzon, n.d.)

G. Sustainable Design

The natural resources presented to us by the earth are finite, meaning

somehow, sometime in the future this resources will come to an end, only if

we do not know how to maintain and take care of it. The question is how the

expanding built environment and human needs can cope up with the

resources given by our natural environment? Sustainable design is the

answer established by designers and architects.

A sustainable future, one in which humankind will have a place in theecosystem of the earth, depends on a fundamental reconsideration of howwe utilize all of the resources that support the qualities of our life. The earth

is essentially a finite system. The limits of nonrenewable resources areobvious. Renewable resources are limited by the rate at which they arereceived and by the environmental disruption caused by their capture anduse. There are limited amounts of ways the earth can accommodate beforeenvironmental conditions change to the point that current life patternsbecome untenable. Each new demand on limited resources creates additional

pressures on other critical areas. There is a finite amount of arable land onthe planet. We have already seen that initial, small steps from petroleum to


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bio fuel produce dramatic effects on the coast and availability of food. Thereis no quick fix. There is no technological fix. What is required is a change inour fundamental approach to providing quality of life-from basic survival tothe highest planes of culture and spirit.

While advances in science and technology will certainly address many

of the problems we are now confronting as we move ever nearer to thelimiting conditions of resource availability, they will take decades toimplement and will have issues we do not yet fully understand. The onebroad strategy that can produce immediate, meaningful results is to do morewith less. This, in turn, requires we first be clear about what we need to domore of. A modernist perspective offers some guidelines.

(Carl Stein, 2010)

Conceptual Framework

Fig.1

Sustainable

Design

CONVENTION

CENTRE

Area 4

Convention

Area 1

Cinema

Area 2

Restaurant

Area 3

Cinema


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Definition of Terms

Cinema- a theatre where films are shown for public entertainment

Convention- a meeting or formal assembly, as of representatives or

delegates, for discussion of and action on particular matters of

common concern.

Convention Centre- a large civic building or group of building designed for

conventions, industrial shows, and the like, having

Application of

Modernism

Sensual

Social

Visua

l

Tactil

e

Intelligent

Design

Solution

Indigenous CebuMaterials


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large unobstructed exhibit areas and often including

conference rooms, hotel accommodations, restaurants,

and other facilities.

Green Design- Product design philosophy that treats environmental

attributes as designobjectives and not as constraints.

It aims at incorporating those attributes without

compromising performance, quality, functionality,

and the useful life of the item.

Lobby- a room providing a space out of which one or more other rooms or

corridors lead, typically one near the entrance of a public

building

Modern Style- The architecture, furniture and furnishings of today. Hence a

constantly changing style influenced by various

countries, new inventions, new materials, etc. Generally in

the 20th century, modern can be described as clean,

straight lines with simple refined curves and a

recognizably functional quality.

Sustainable Design- A process that maintains an ecological balance between

the natural and built environment

Recycle- convert (waste) into reusable material

Reduce- make smaller or less in amount, degree, or size
http://www.businessdictionary.com/definition/product-design.htmlhttp://www.businessdictionary.com/definition/environmental-attributes.htmlhttp://www.businessdictionary.com/definition/environmental-attributes.htmlhttp://www.businessdictionary.com/definition/design.htmlhttp://www.businessdictionary.com/definition/objective.htmlhttp://www.businessdictionary.com/definition/constraint.htmlhttp://www.businessdictionary.com/definition/aim.htmlhttp://www.businessdictionary.com/definition/attribute.htmlhttp://www.businessdictionary.com/definition/product-design.htmlhttp://www.businessdictionary.com/definition/environmental-attributes.htmlhttp://www.businessdictionary.com/definition/environmental-attributes.htmlhttp://www.businessdictionary.com/definition/design.htmlhttp://www.businessdictionary.com/definition/objective.htmlhttp://www.businessdictionary.com/definition/constraint.htmlhttp://www.businessdictionary.com/definition/aim.htmlhttp://www.businessdictionary.com/definition/attribute.html


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Restaurant- a place where people pay to sit and eat meals that are cooked

and served on the premises

Reuse- use again or more than once

CHAPTER III

METHODOLOGY


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This chapter will be containing discussions regarding the Research

Design, The Sample, The Instrument, the Data Collection Procedure used, and

lastly the Data Analysis Procedure used.

Research Design

The ideas and findings in this study are done using a descriptive

research method. This is to be able to present the public or the audience a

clear and well stated interpretations and processes.

The descriptive method is something more and beyond just data-gathering; the latter is not reflective thinking nor research. The true meaningof the data collected should be reponed from the point of view of theobjectives and the basic assumption of the project under way. This followslogically after careful classification of data. Facts obtained may be accurateexpressions of central tendency, or deviation, or of correlation; but the reportis not research unless discussion of those data is not carried up to the level ofadequate interpretation. Data must be subjected to the thinking process interms of ordered reasoning.

(Aquino, n.d.)

This studys aim is to create a sustainable space for conventions. The

researcher of this study is desires to explore the members or staff of the

convention centre. Information gathered are expected to present the

researcher accommodating inspirations and ideas she could apply in

designing the four (4) selected areas from the Convention Hall.

The Sample

Sampling may be defined as measuring a small portion of somethingand then making a general statement about the whole thing.


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(Bradfield and Murdock, n.d.)

In requirement for the information needed in the process and

completion of this study, certain persons are to be interviewed by the

researcher to get further knowledge of the study. They are as follows; 20% of

the staff, or management including the convention manager and event

supervisor, and 10% of the public or the attendees population. Attendees

include persons that have attended and experienced trade shows,

conventions and expositions.

The Instrument

To gather relevant idea the study uses multi-method approach, books,

magazines, electronic sources, semi-structured interview using sets of tape

and transcribed structured questionnaire. Broad researches on the main

subjects; Sustainable, Green Design, Modernism and Convention Centre are

done through understanding and reading articles, researches, journals and

books containing further studies of the topics. Here are the primary questions

asked during the interview:

- What are your experiences in this industry?

- For you, how important is the convention industry today? Being 1 as

the lowest and 10 as the highest.

- Has sustainable design or eco design been introduced to your

industry?


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- Do you think your establishment is helping Cebu City in promoting its

natural resources? In what way?

- Does your establishment provide environment friendly facilities and

amenities?

- Does your office provide you enough space? Does it provide you a

comfortable and productive ambiance?

- During event decorations, do you provide the materials or is it the

presenter or client?

- What is the most number of events you get in a month?

Data Collection Procedure

The field of conventions, exhibits and shows are not much away from

any field or job a person has. Almost all of us, even kids experience shows

and mostly expositions of many kinds. The method used in the completion of

this study includes extensive research through different sources, namely

books, journals, magazines, theses, encyclopedias and electronic sources.

Thoughts and knowledge coined from reviewing the said materials are

interpreted into words and put into design. This study has undergone

researches on better and sustainable materials and alternatives for

construction the Philippines can offer the construction industry.

Some of the main methods in completing this study are as follows;

getting a precise topic, determining the problem and the solution acquired,

gathering of information from books, literatures, journals, magazines and


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from electronic sources in further understanding of the research topic,

formulation of questions for the interviewees as well as for the questionnaire

that are to be distributed and answered.


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Name: ________________________________________________ Age:_______________

Occupation: __________________________________________

Answer the following questions precisely. Please check the box of your

answer.

1. How many conventions, trade shows, expos, exhibitions, launching events,

etc. have you already attended?

1 2 3 4 5 and more

2. Rank the following according to what you think is the most important (5),

important and least important (1) factors you consider during expos,

conventions, etc.

___Ventilation ___Ambiance ___Space Allocation ___Appearance of the

Area ___Lighting

3. During events, what do you think is more important to you?

Comfortable walk space or seating How healthy the area is

4. Rate how strong do you think lighting affects an exposition or a

convention, being 1 as the lowest and 5 as the highest.

1 2 3 4 5

5. Rate how strong do you think ventilation and color scheme affects your

mood and interest towards a current expo or convention, being 1 as the

lowest and 5 as the highest.

1 2 3 4 5