THESIS - SCHOOL OF BUSINESS ADMINISTRATION van BA.pdfthesis - school of business administration Page 1 14 658.827 A research on brand identity and intend to buy PNJ jelwery Trần

No Class No Titles Author Advisor Item No Year

1 658.827 "Made in China" impacts students ' purchasing decisions +CD Tran Nhat Cuong Ph.D. Le Vinh Trien 022000477 2011

2 658.3 A case study of organizational culture in Saigon shipyardcompany +CD Pham Thanh Huyen Ph.D. Truong Thi Lan Anh2000299 2010

3 658.827 A comparable study of university branding in HoChiMinh city Doan Thi Huong Thao MBA. Tran Tien Khoa 022000721 2012

4658

A comparative study of the management styles of American and Japanese managers in VietNam + CD Le Kim Ngan PhD Chris Chanh Hung Quach2000150 2009

5658.8

A content analysis and evaluation control in sales cycle of 3A pharmaceutical co., LTD +CD Nguyen Long Dien MBA. Nguyen Canh Tien 022000529

2011

6332.1753

A content analysis of HSBC unsecured personal installment loan and influences from inflation Le Truc Ly Nguyen Hong Anh, MBA 2000046 2008

7658.802

A content analysis of marketing strategies to upgrade the AIA brand Tran Thi Thanh Thao Le Trong Hieu, MBA 2000034 2008

8658.3

A content analysis of the employee retention in 3A Pharmaceutical Co., LTD Nguyen Linh To John Harackiewics, Ph.D. 2000037 2008

9658.04

A content analysis of the managerial styles between individualism and collectivism Nguyen Thuy Bao Tran Chris Chanh Hung Quach, PhD2000028 2008

10658.3

A descriptive analysis of current employee engagement in Vietnamese small and medium enterprises Nguyen Vo Hien Chau M.A. Albert Low 022000747 2012

11 338.479 A descriptive explanation towards foreign tourist satisfaction in Ho Chi Minh city Trần Thuỷ Tiên

MBA. Nguyen Huu Khoa022001115 2013

12332.6322

A research into behavior of individual investors in Vietnamese stock market Nguyen Manh Tuan Ph.D Luu Trong Tuan 022000767 2012

13 378A research of what will lead international university to achieve vision and mission and application of balanced scorecard in financial and internal process perspectives +CD

Doan Thanh Phuc MBA. Nguyen Hong Anh 2000262 2010

THESIS - SCHOOL OF BUSINESS ADMINISTRATION

Page 1

14 658.827 A research on brand identity and intend to buy PNJ jelwery Trần Đỗ Nam Long Dr. Phan Trieu Anh 022001109 2013

15333.3323

A research on how location- related factors affect housing prices in Ho Chi Minh city + CD Nguyen Le Huy Nguyen Minh Tuan 2000142 2009

16659.1125

A research on the factors impacting the survival of Vietnamese Advertising agencies Mai Thi Hanh Tran Tien Khoa, MBA 2000019 2008

17658.7

A review on the current process of e- tailer's supply chain: Problems and improvement - A case study of company A Phung Khiet Nhi Dr. Nguyen Quynh Mai 022000988 2012

18 658.3 A solution to motivate employee: the case of Phu My Fertilze and chemicals Plant Kỷ Trần Bảo Ngọc

Ph.D. Truong Quang Duoc022001158 2013

19658.827

A study of coorslight brand awareness in 365Daband project: A case study of analyzing and evaluating VAA' long - term project +CD Ta Xuan Quy Nguyen Thanh Trieu 022000431

2011

20658.83

A study of customer satisfaction: The case of Phong Vu trading & service joint stock company Nguyen Thi Ngoc Han Ph.D Nguyen Kiem Than 022000802 2012

21332.65

A study of institutional investors' behavioral biases Vietnamese stock market Nguyen Hoang Gia KhanhPhD.Vuong Duc Hoang Quan2000892 2012

22658.83

A study of marketing mix strategies for credit card product of HSBC bank in Vietnam market + CD Nguyen Hoai Tram Mr. Chris Quach 2000140 2009

23 658.827 A study of trust for domestic brands in Viet Nam Le Xuan Truc Cheah Kuan Yean, MBA 2000029 2008

24658.8342

A study of what will make salesmen satisfied in Sieu Thanh corporation +CD Mai Ngoc Anh Albert Low 022000498

2011

25658.812

A study on clients' satisfaction of distribution services : A case of herbalife Vietnam Nguyen Trung Duc PhD. Nguyen Quynh Mai 2000862 2012

26 658.812 A study on consumer's loyalty towards petrol & diesel suppliers in Ho Chi Minh city Nguyễn Thành Đạt

Ph.D. Ho Nhut Quang 022001088 2013

27 658.812 A study on consumer's perception of trust and security in electronic payment services in VietNam Lê Hoàng Thanh Hải

M.PHIL Nguyen Thanh Trieu022001117 2013

Page 2

28 338.47 A study on customer adoption intention of family doctor service in Ho Chi Minh City Tran Quoc Nam MBA. Le Dinh Minh Tri 022000934 2013

29658.812

A study on customer satisfaction at Saigon development corporation +CD Le Ngoc Tho Ph.D. Charles Leonard Wilson022000488

2011

30658.812

A study on customer satisfaction toward quality of airfreight forwarding service, the case of east Asia transport Co.LTD Huynh Ngoc Doan TrinhMBA. Nguyen Minh Tuan 022000715 2012

31 658.812 A study on customer satisfaction, the case ofTHEGIOIDIDONG.COM +CD Vo Le Duy Ph.D. Nguyen

Quynh Mai 2000314 2010

32658.3 A study on employee motivation factors: The case of big coffee Ltd. Pham Ngoc Mai Thao Ph.D Nguyen Quynh Mai 022000809 2012

33 658.3 A study on employee satisfaction towards training program in II-VI Vietnam Company Limited. Mai Phương Thy

Ph.D. Nguyen Kiem Than022001140 2013

34 658.3142 A study on internal service quality and employee job satisfaction, the case of BAOLAM security Company in Ho Chi Minh City Lai Dai Nghia MBA. Nguyen Nhu Tung 022000997 2012

35658.812

A study on service quality and customer satisfaction, the case of FAHASA bookstores in HoChiMinh city +CD Nguyen Thi Phuong AnhDr. Nguyen Quynh Mai 022000486

2011

36 658.8343 A study on the customers' satisfaction - The case of Binh Tam LTD Company's transportation quality service

Huynh Thi Thanh Hoang PhD. Truong Quang Duoc 022001004 2012

37 659.1 A study on Vietnamese youth's permission for SMS advertising : The case of youth in HCM city Nguyễn Thị Thu Thảo

MBA. Nguyen Thi Huong Giang022001132 2013

Page 3

38658.812

A study on worker's job satisfaction of garment company in Vietnam: The case study of Toan Thuy limited company Tong Thi Cat Phuong M.As Nguyen Huu Dang Khoa022000756 2012

39 333.33 Acquisition of cotec cement by Holcim Vietnam case study + CD Le Thi Quynh Nhu Robert T. Connolly, MBA 2000167 2009

40332.4

An analysis of credit control policy and receivable management: Case study of petec trading and investment corporation Huynh Ngoc Thao Dr. Nguyen Thu Hien 022000746 2012

41 658.409An analysis of factors that affect decision of School of Business freshmen student (year of 2012) to study at International University

Nguyễn Thị Hồng Hạnh

MBA. Nguyen Huu Dang Khoa022001104 201342 658.152 An analysis of foreign indirect investment on Vietnamese stock marketNguyen Tri Thuy Tien Nguyen Canh Tien, MBA 2000027 2008

43 332.632An Analysis of Free Float, Liquidity, and Stock Price in Viet Nam- The Case of Free Float Adjusted VN30 versus the unadjusted VNINDEX

Nguyễn Thúy NgaDr. Ho Diep 022001113 2013

44332.12

An analysis of the determinants of interbank interest rates in Vietnam Nguyen Thi Thanh Nha Ph.D Pham Thi Thu Tra 022000719 2012

45 658.812An analysis of the factors affecting customer's purchase intention towards table tennis product-The case of Andro, Lucky Sport Company.

Lê Văn SơnLe Dinh Minh Tri 022001148 2013

46658.4012

An analysis of the inventory policy at Tan Hung Phat mechanical Co., LTD and some suggestions for improvement + CD Vo Minh Hoang Nguyen Hoang Minh 2000127 2009

47658.3044

An analysis of the recruitment, selection, training procedures at Saigon plant protection joint stock company (SPC) and several suggestions on a new process for its improvements Pham Ngoc Ngan MBA. Nguyen Nhu Tung 2000891 2012

48658.84

An analysis of Vietnam's coffee export 2001-2010: Performance forecast and comparative advantage Nguyen Thi Boi Khanh Dr. Pham Thi Thu Tra 022000806 2012

49 332.642 An analysis on relations of price-earnings ratio and marketcapitalization to anomaly returns +CD Ton That Hue Tri MBA. Le Hong

Nhung 2000269 2010

50332.4

An analysis on the relationship between monetary variables and stock return case study in Vietnam +CD Ton Nu Ngoc Quynh MBA. Le Hong Nhung 022000503

2011

51658.15244

An analysis on working capital management practices of Hau Giang pharmaceutical joint stock company + CD Vo Tra My Nguyen Canh Tien, MBA 2000124 2009

52 658.827 An empirical evaluation of brand awareness for BGI brand +CD Lam NgocTrinh Dr. Vu The Dung 2000316 2010

Page 4

53332.6

An empirical study of individual investors' behavior in Vietnamese stock market +CD Duong Huyen Phuong MBA. Le Hong Nhung 022000459

2011

54 387.54 An experiment on the effect of background music as an icebreaker method in newly formed group. Bùi Tuyến

Ph.D. Phan Trieu Anh 022001163 2013

55658.3044

An exploratory study on skills and characteristics of a successful salesperson Nguyen Loan Anh Dr. Pham Hong Hoa 2000888 2012

56 658.313 An exploratory study the impacts of product placement in VietNam movies on Viet Nam young adult's attitude Hoàng Lan Anh

Dr. Charles Leonard Wilson022001119 2013

57 658.3An investigation about the impacts of familiarity on repurchase intentions among consumers in Ho Chi Minh City toward frozen pangasius products.

Lê Nguyễn Đỗ QuyênPh.D. Nguyen Van Phuong022001135 2013

58 332.63An investigation into Comparing Returns generated by various Investment Strategies of Listed Companies on Ho Chi Minh Stock Exchange (HOSE)

Võ Hoàng KhánhDr. Nguyen Phuong Anh 022001178 2013

59 658.812An Investigation into Customer satisfaction and customer Loyalty on coffee products and services - A case of Porevol coffee shop in Ho Chi Minh City

Cao Xuân TùngPh.D. Ho Nhut Quang 022001129 2013

60 657.75 An investigation into customers’ purchase intention toward counterfeit fashion products in Ho Chi Minh City Trần Thị Bảo Toàn

Ph.D. Nguyen Van Phuong022001170 2013

61 658.812 An investigation on factors influencing customer' attitudes toward using mobile commerce services in Ho Chi Minh city Kiều Thanh Trang


62658.4012

Analysing and building: A competitive strategy for the efficiency skills trading institute - breakthrough power Dao Thanh Trang Ph.D Nguyen Kiem Than 022000716 2012

63332.632

Analysis of credit risk management "Case study of Asia commercial bank Vo Quynh Trang MBA. Nguyen Thi Thuy Trang2000857 2012

64658.3

Analysis of factors influencing customer intention on purchasing electronic air ticket (E-ticket) in Ho Chi Minh city Vu Thi Hanh Dung PhD. Hoang Thi Phuong Thao2000875 2011

65 658.3 Analysis of factors to affect employee satisfaction : The case of ACB Real Estate Nguyễn Trần Thìn

Ph.D. Nguyen Nhu Tung022001187 2013

Page 5

66658.3

Analysis of human resource management practices at my Le Co.Ltd and some recommendation on polices to motivate and retain employees in my Le Co. Ltd Nguyen Hoang Anh MBA. Nguyen Nhu Tung 2000880 2012

67 332.4 Analysis of inflation and its causes in Vietnam from 1996 to 2011 Ho Thi Thao PhD. Pham Thi Thu Tra 022000755 2012

68658.8

Analysis of marketing activities for Saigon telecom service company (STS.CO) +CD Nguyen Viet Dung Associate Professor Le Nguyen Hau022000433

2011

69

332.6

Analysis on determinants impacting performance of value investing and applying the buffet model to pick future winners in the Viet Nam stock market + CD Ly Minh Hoang Robert T. Connolly, MBA 2000168 2009

70338.7

Analysis relationship concentrated ownership and corporate performance in Viet Nam Nguyen Thi Thanh NguyenVo Thi Quy 2000018 2008

71657.72

Analyze and improve the outbound inventory system of AAA Pharmaceutical Co., LTD Nguyen Thi Thanh TuyenHo Thanh Phong, Prof 2000023 2008

72 658.8343 Analyze customers' satisfaction toward service quality of bus 52 recommendation for public bus transports in HCMC Le Thi Thuy Hang Pro. Le Trong Hieu 022000999 2012

73 658.408 Analyze the implementation of corporate social responsibilityin Saigon Hi-tech park's public relation +CD Bui Thi Bich Tram MBA. Le Trong Hieu 2000305 2010

74 658.8342 Analyze the online behavior of women in VN. Apply thefindings to webtretho's marketing strategy planning +CD Pham Mai Kim Long MBA. Le Trong Hieu 2000270 2010

75658

Analyze the quality of service from the perception of end - user: Case of Co-op mart Nguyen Dinh Chieu (NDC) in Ho Chi Minh city Le Thi Hoang Vy MBA. Le Trong Hieu 022000754 2012

Page 6

76 658.812Analyzing factors influence customer loyalty in mobile telecommunication services for youth customers in Ho Chi Minh City

Tran Thi Nhat Anh PhD. Nguyen Quynh Mai 022001006 2012

77 658.812 Analyzing factors that affect Customer loyalty - the case of Vietinbank branch 4 Vương Thế Bảo


78658.8342

Analyzing mother's behavior in choosing milk power for children 0-3 years old in Ho Chi Minh city Le Tuyet Mai MBA Hannah Phan 2000100 2009

79658.3111

Analyzing recruiting and training activities in Bien Hoa steel joint stock company Bui Khanh Chau Albert Low, MA 2000068 2008

80658.84

Analyzing the application of exporting and importing procedure by DHL global forwarding company in Viet Nam Le Hai Yen Mikael Knudsen, MBA 2000070 2008

81 658.83 Analyzing the customer service activities in Hung Vuong plaza Tran Hong Nhung MBA. Lê Trọng Hiếu 2000889 2012

82658.4052

Analyzing the export promotion policy with documentary credit negotiation by ASIA Commercial bank + CD Nguyen Ngoc Dieu Thi PhD. Ha Nam Khanh Giao 2000136 2009

83658.3111

Analyzing the recruitment and training activities of 3A Pharmceutical Co., LTD Ha Thuy Ngoc John Harackiewics, Ph.D. 2000045 2008

84 338.52 Application of CAPM in Vietnam stock market +CD Tran Thi Thanh Thuy Mr. Robert T. Connolly 022000482 2011

85 658.812 Application of supplier selection criteria in online retail company: the case of lazada vietnam limited company

Huỳnh Thị Quỳnh Dung MBA. Nguyen Nhu Tung022001071 2013

86338.456

Application of the industrial buying stages theory and industrial investment stages theory to post - investment services in Saigon Hi- Tech Park Quach Huu Hieu Le Trong Hieu, MBA 2000112 2009

87332.63221 Application of valuation methods ( IMEXPHARM'S case) Analysis of limitations and difficulties when applying valuation methods in VietnamPham Dinh Trung Dung Dr. Pham Huu Hong Thai 2000093 2009

88 378.106 Applying balanced scorecard to IU, VNU, HCM : Customer and learning and growth perspectives +CD Nguyen Viet Quynh Nga MBA. Nguyen

Hong Anh 2000306 2010

Page 7

89658.8

Applying several market timing models using moving average in to the case of Vnindex and VNGOGD99 ; and testing for their effectiveness +CD Au Tuong Vi Robert T. Connolly, MBA.022000497

2011

90 658.152 Applying Z-score model in estimating optimal capital structure for Tra Phi Joint stock company Hoàng Anh Trung

MBA. Robert Connolly 022001136 2013

91658.4092

Aprropriate leadership styles and the impact of diverse culture in foreign company: Case of Tiger drylac Vietnam Co., LTD (TDV) Thai Chau Minh Trang M.As Nguyen Huu Khoa 022000731 2012

92

658.812

Assessing customer satisfaction in IELTS traning centers : The segment of students in International Universities and Schools in Ho Chi Minh city +CD Bui Thi Ngoc Thao MBA. Luu Bao Huong 022000442

2011

93 658.15 Assessing efficiency of Vietnam Ngo microfinance insitutions Ho Thi Xuan Mai Dr. Vuong Hung Cuong 022000810 2012

94302.23

Assessing mass media preferences of the youth in urban Hochiminh city Le Nguyen Mien Thao Nguyen Duc Tri, Ph.D 2000041 2008

95600

Assessment of technology transfer capability and R & D capability: The case study of Vietnamese food enterprises Nguyen Khanh An Ph.D Nguyen Quynh Mai 022000799 2012

96381.1

Assessment of the impact of online marketing strategy : A case of Huva steel building + CD Tran Thi Ngoc Cam MBA. Tran Tien Khoa 2000113 2009

97 658.812 Assessment the factors of service quality that effect customer satisfaction in online purchasing in HCMC +CD Vu Thanh Thuy Ph.D. Truong

Quang Duoc 2000278 2010

98368.32

Asset liability management : A case study of prévoir VietNam life insurance company Le Tran Chau Nguyen Canh Tien, MBA 2000058 2008

99 658.311 Attitude and practices of companies in HCMC toward people assesment product in HR recruitment and selection +CD Nguyen Vu Phuong ThanhDr. Le Nguyen

Hau 2000301 2010

100 332.1 Bank profitability and liquidity : A case of Vietnam commercial banks Bùi Tiến Đạt

Dr. Le Vinh Trien 022001073 2013

101 332.63 Behavioral biases and investment performance of individual investors on Vietnam stock market Nguyen Xuan Thanh Dr. Nguyen Thu

Hien 2000290 2010

102388.3243

Bill of lading and practical experiences in solving B/L disputes Dang Mai Chi Ha Nam Khanh Giao, PhD 2000069 2008

Page 8

103 332.1 Board characteristics and Capital Structure: A study of listed firms in HCM city stock exchange (HOSE) Trần Thanh Ngân

Ph.D. Le Vinh Trien 022001161 2013

104658.827

Brand building for Vietnamese seafood company : Case of Nhat Van seafood company Nguyen Thi Ngoc ThanhPh. D Ho thi Bich Van 2000836 2012

105658.827

Brand community of alumni and its outcomes: A study of mystery hunting program Ngo Yen Thu MBA. Tran Tien Khoa 022000664 2012

106 658.827 Brand consumer relationship: A case of Levi's brand in Vietnam Do Ngoc Chi Mai MBA.Tran Tien Khoa 022000790 2012

107 658.8 Building a brand in an emerging market - A case study of Trung Nguyen corporation +CD Le Quoc Dinh Ph.D. Ho Thi Bich Van 2000258

2009

108658.83

Building a re-positioning golden standard powder milk to capture market share Luu Huy Trim Mr. Cheah Kuan Yean 2000056 2008

109 658.15 Business analysis & valuation Gia Lai Cane Sugar thermoelectricity Joint Stock Company Do Linh Phuong MSc. Nguyen Canh Tien 022000945 2013

110 658.15 Business analysis & valuation: A case of petroVietnam drilling & well services Corporation (PVD)

Nguyen Thi Ngoc Quynh MSc. Nguyen Canh Tien 022000972 2012

111 658.15 Business analysis and valuation - Case study of Minh Phu Corporation Tran Minh Anh Tram M.Sc. Le Hong Nhung 022000995 2012

112 332.63 Business analysis and valuation (Bentre aquaproduct import and export joint stock company: ABT) +CD Le Phuong Trang Mr. Bob Connolly 2000298 2010

113658.15

Business analysis and valuation : Case study of PetroVietnam drilling & well services corporation Ha Anh Tuan PhD. Nguyen Thu Hien 2000853 2012

114 658.15 Business analysis and valuation : The case of Duoc Hau Giang pharmaceutical joint stock company (DHG) +CD Do Pham Ngoc Tu MBA. Le Hong

Nhung 2000319 2010

115658.15

Business analysis and valuation : The case of Kinh Do corporation(KDC) +CD Tra Thi Kim Loan MBA. Nguyen Canh Tien 022000524

2011

116658.15

Business analysis and valuation : The case of Masan group corporation (MSN) Tran Anh Duong Dr. Nguyen Kiem Than 2000872 2012

117657.3

Business analysis and valuation : Vietnam dairy products joint stock company ( VNM) + CD Tran Thi Ngoc Hoa Nguyen Hong Anh, MBA 2000106 2009

Page 9

118 658.15 Business analysis and valuation case of Minh Phuc manufacturing and trading joint stock company +CD Kieu Hanh Nguyen MBA. Nguyen

Hong Anh 2000307 2010

119658.15

Business analysis and valuation case of Tien Phong plastic joint stock company (NTP-HNX) +CD Tran Thi Dieu Nguyen MBA. Huynh Thi Ngoc Anh022000491

2011

120 332.63 Business analysis and valuation case study : Vietnam-Italy joint stock company (VISCO) +CD Vu Hai Anh Ph.D. Nguyen

Kiem Than 2000289 2010

121658.15

Business analysis and valuation of domesco medical import - export joint stock corporation (DMC) +CD Tran Thi Quynh My Ph.D. Nguyen Thu Hien 022000451

2011

122658.15

Business analysis and valuation of Dong Phu rubber joint stock company +CD Pham Minh Thien An Dr. Nguyen Thu Hien 022000523

2011

123 332.63 Business analysis and valuation of Gemadept corporation +CD Le Dang Thuy Trang MBA. NguyenCanh Tien 2000294 2010

124658.15

Business analysis and valuation of Hoa pHat group joint-stock corporation Nguyen Duc Nghia PhD. Nguyen Thu Hien 2000858 2012

125658.15

Business analysis and valuation of PetroVietnam fertilizer and chemical corporation Nguyen Thi Hong NhungPhD. Nguyen Thu Hien 2000845 2012

126657.3

Business analysis and valuation of Thanh Cong textile and garment investment trading joint stock company ( TCM - HoSE) + CD Ho Mai Phuong MBA. Nguyen Canh Tien 2000115 2009

127 658.15 Business analysis and valuation of the Southern rubberindustry joint stock company (Casumina) +CD Vu Thanh Cong MBA. Robert Connolly 2000271 2010

128658.15

Business analysis and valuation of the Vietnam container shipping company +CD Nguyen My Duyen Ph.D. Nguyen Thu Hien 022000489

2011

129 658.15 Business analysis and valuation of Traphaco Joint Stock Company (TRA-HOSE)

Tống Hoàng Ngọc Trinh MBA. Le Phuong Thao 022001151 2013

130658.15

Business analysis and valuation of Viet potential development corporation +CD Nguyen Thanh Minh Ph.D. Vuong Hung Cuong 022000470

2010

131657.3

Business analysis and valuation of Vietnam dairy products joint stocks company Vinamilk ( HOSE - VNM) + CD Nguyen Thi Ngoc Thao Nguyen Canh Tien, MBA 2000120 2009

132 658.15 Business analysis and valuation on Binh Minh plastics joint stock company (BMP) +CD Nguyen Anh Huy Vu MBA. Nguyen

Canh Tien 2000308 2010

133 658.15 Business Analysis and valuation on Hanoi Milk Joint Stock Company Trần Thị Hồng Hạnh

MBA. Robert Connolly 022001142 2013

Page 10

134 658.15 Business analysis and valuation Pomina steel corporation Hoang Phuoc Quan MBA. Hoang Thi Anh Ngoc2000846 2012

135 658.15 Business analysis and valuation Saigon petrolimextransportation and service joint stock company (PTS Saigon) Pham Thi Hong Anh MBA. Nguyen

Canh Tien 2000274 2010

136 658.15 Business analysis and valuation the case of Tuong Anvegetable joint stock company (TAC) +CD Tran Quoc Dung Ph.D. Nguyen Kiem Than 2000318 2010

137 658.15 Business analysis and valuation: A case of Vietnam Dairy Products Joint Stock Company (Vinamilk) Nguyễn Thị Ngọc Thu MBA. Le Hong Nhung 022001134 2013

138332.6322

Business analysis and valuation: Case of Phu Nhuan jewelry joint stock company (PNJ) Le Phuoc Quyen Anh M.A Hoang Thi Anh Ngoc022000816 2012

139658.15

Business analysis and valuation: The case of Traphaco joint stock company (TRA) +CD Tra Thi Hong Minh MBA. Le Thi Kim Chi 022000440

2011

140658.421

Business plan create an entepreneurship in beauty industry at HCMC- air beauty centre +CD Huynh Thi My Ngoc Ph.D. Nguyen Quynh Mai 022000513

2011

141 658.048 Business plan for starting up non-for-profit IU student canteen Pham Thi Hue LLM Ta Diu Thuong 022000964 2012

142 338.7 Business plan of social enterprise for a biomass briquette in Ho Chi Minh City Dang Thi Cham LLM Ta Diu Thuong 022000935 2012

143 338.7 Business process designing at Talkmore program + CD Thai Nhat Huy Nguyen Minh Tuan 2000129 2009

144658.4012

Business strategy in motilen Cantho building material joint stock company in the period of 2012-2016 Nguyen Hoang Tuan MBA. Nguyen Minh Tuan 2000882 2012

145 658 Business valuation and analysis of Hoa Sen Group (HSG-HOSE) +CD Le Van Nhat Tuan Ph.D. Nguyen

Canh Tien 2000260 2010

146658.15

Business valuation of Phat Dat real estate development corportation (Phat Dat - HOSTC : PDR) +CD Dao Manh Linh MBA. Huynh Thi Ngoc Anh022000462

2011

147 658.15 Business valuation of VN dairy products joint stock Co.(Vinamilk - HOSE: CNM) +CD Bui Ngoc Dinh Le Van MBA. Hoang Thanh Nhon 2000313 2010

148658.8708

Buying franchise opportunities and challenges for Vietnamese SMES + CD Nguyen Thi Huong GiangTa Diu Thuong 2000160 2009

149658.4012

Cafecontrol: A problem solving approach to business strategy and financial ratios +CD Nguyen Van Thong MBA. Nguyen Thi Thuy Trang022000439

2011

Page 11

150330

Can technical analysis disprove efficient market hypothesis case of VN-index Quang Sanh Vu PhD. Nguyen Kiem Than 2000868 2012

151658.4012

Capital structure and firm performance : A Saigon beer - alcohol - beverage joint stock corporation case + CD Nguyen Tuan Duy PhD. Vo Thi Qui 2000110 2009

152332.0412

Capital structure and the impact of corporate Tax: An analysis of listed firms in HOSE +CD Nguyen Thanh Huyen MBA. Nguyen Hong Anh 022000506

2011

153 331.256 Case study of performance appraisal at TANSONNHAT operation Center Tran Hoang Vuong MBA. Nguyen Nhu Tung 022000944 2012

154658.827

Central kitchen - A successful element for Vietnamese franchisors in quality control (Case study : Pho24) +CD Nguyen Thi Thuy Dung LLM. Ta Diu Thuong 022000526

2011

155659.143

Children's attitudes toward TV advertisements in Binh Dinh province +CD Nguyen Thi Ai Van Ph.D. Le Nguyen Hau 022000512

2011

156 332.6 Chossing portfolio in Vietnamese stock market + CD Dang Duy Nghia PhD. Vo Thi Qui 2000165 2009

157658.4012

Collection strategy implementation : Case of Prudential Vietnam finance company + CD Pham Ngoc Anh Uyen PhD. Nguyen Quynh Mai 2000135 2009

158 381.142 College student's attitudes toward online shopping of apparel products in Ho Chi Minh city Huỳnh Thái Dương

LLM. Vo Tuong Huan 022001144 2013

159658.4056

Common practices of key high tech companies in Vietnam in response to global financial crisis recommendation for Saigon High Tech Park + CD Tran Thi Xuan Trang MBA. Le Trong Hieu 2000158 2009

160332.6322

Company analysis and valuation: The HaTien 1 cement joint stock company (HT1) Nguyen Hoan Cong Robert Connolly, MBA 2000063 2008

161346.0432

Concentrated ownership and identify the problems of concentrated ownership on corporate governance Nguyen Ngoc Thuy An Vo Thi Quy 2000030 2008

162 658.1Constructing Organizational Culture profile using the organizational cultrue assessment instrument : Case study of International University

Nguyễn Nhật Mai Phương

MBA. Albert Low 022001164 2013

163658.812

Consumer adoption on internet banking services in Ho Chi Minh city Vu Thuy Mai Uyen M.A Nguyen Thanh Trieu 022000713 2012

Page 12

164658.812

Consumer attitude towards philanthropy (corporate social responsibility): A case of metro cash & carry in Ho Chi Minh city Phan Uyen Bang MA. Nguyen Huong Giang022000763 2012

165 658.8343 Consumer awareness towards Eco-labeled products +CD Phan Thi Kim Linh Ph.D. Nguyen Quynh Mai 2000265 2010

166 658.8342 Consumer behavior of teenager toward American fast food + CD Pham Thi Duy Yen PhD. Nguyen Quynh Mai 2000149 2009167 658.8342 Consumer behavior toward themed wedding Tran Do Yen Nhi M.As Nguyen Huu Khoa 022000776 2012

168658.8342

Consumer behavior towards choosing ice cream shop and give suggestions to improve the Công Trường ice cream shop +CD Nguyen Ngoc Minh Thu MBA. Nguyen Nhu Tung 022000479

2011

169 658.8342 Consumer behaviour toward choosing TOEIC english centers +CD Trinh Thi Hoa Anh Dr. Charles Leonard Wilson 2000286 2010

170 658.8342 Consumer behaviour toward greeting cards and suggestionfor improved product strategy +CD Pham Nhu Quynh Ph.D. Nguyen

Quynh Mai 2000259 2010

171658.83

Consumer perception of Levi's: An AIDA approach analysis of the Vietnam student Nguyen Xuan Truong Ph.D. Nguyen Duc Tri 022000807 2012

172658.8343

Consumer preferences to towards foreign brand fast food in Vietnam and suggestions for marketing plan - The case of Kinh Do company +CD Duong Ngoc Quynh Associate Professor, Dr. Ho Thanh Phong022000449

2011

173658.827

Corporate branding and its impact on customer buying process in retail banking industry: Case of HSBC in Vietnam + CD Bui Phuong Thao MBA. Nguyen Trung Thang2000156 2009

174 658.401 Corporate governance and firm performance: Evidence from listed companies in Ho Chi Minh Stock Exchange (HOSE) Tran Thi Xuan Phuong PhD. Nguyen Kim Thu 022000980 2012

175658.15

Corporate governance and firm performance: The effects of CEO characteristics and ownership structure on the performance of listed Vietnamese manufacturing firms Bui Thi Anh Khoa Ph.D Pham Thi Thu Tra 022000768 2012

176332.6322

Corporate governance and the performance effectiveness of listed firms on Ho Chi Minh stock exchange (HOSE) Nguyen Thi Thanh UyenPh.D Le Vinh Trien 022000727 2012

177 332.1 Corporate Governance, Financial Leverage and Firm Performance: A case of all privatized firms in Vietnam. Nguyễn Thanh Duy


Page 13

178

658.5

Creating customer value through logistics management system at 3A Pharmaceutical Co., LTD Truong Thi Mai Phuong Ho Nhut Quang, MBA 2000053 2008

179332.632 Credit risk management at DongA Bank +CD Trinh Phuong Trang Ph.D. Chris Quach 022000465

2011

180658.049

Critical changes facing for Korean manufacturing companies doing business in Vietnam +CD Lee So Young Ph.D. Phan Trieu Anh 022000483

2011

181 647.94 Critical factors affecting hotel selection : the case of 1-star and 3-star hotels in Nha Trang city Võ Thị Kim Anh

MBA. Nguyen Nhu Tung022001171 2013

182 657.75 Critical Factors Impact on Consumer Purchase Intention toward Green Products in Ho Chi Minh City Võ Thị Mỹ Dung

Dr. Pham Hong Hoa 022001084 2013

183332.1 CRM in GP bank : The role of the core banking system + CD Nguyen Ngoc Thuy Vi PhD. Phan Trieu Anh 2000146 2009

184658.4092

Cultural differences in leadership of business leader in Vietnam +CD Le Xuan Tien M.A.S Nguyen Huu Khoa 022000456

2011

185336.3 Current problems of mortage policy in Vietnam and solution +CD Nguyen Ngoc Bich Ph.D Nguyen Kiem Than 022000426

2011

186 658.812 Customer behaviors in diabetes milk market - Implication for "N" Company

Nguyễn Đặng Hoài Anh Ph.D. Nguyen Quynh Mai022001059 2013

187 368 Customer buying behavior toward individual life insurance +CD Nguyen Phan Phuong AnhPh.D. Le Thanh Long 022000505 2011

188658.8342

Customer buying behavior toward sport utility vehicle Hyundai Santa FE +CD Tran Pham Hai Nam Dr. Le Thanh Long 022000476

2011

189 658.812 Customer experience and customer loyalty towards tourist companies in HCMC Nghiêm Xuân Đạt

Ph.D. Hoang Thi Phuong Thao022001118 2013

190658.812

Customer image on service environment in fitness industry: A case of " The gym fitness center" in Vietnam Duong Phi Long Ph.D Ho Thi Bich Van 022000770 2012

Page 14

191 658.843Customer intention analysis in evaluating market opportunities for Yamaha Hoa Quang music school in the urban area of Ho Chi Minh City - The clidren from 4 - 5 years -old segment

Trieu Tien Phung PhD. Ho Nhut Quang 022001007 2012

192 658.812 Customer loyalty towards buying-in-group websites in Vietnam food Industry Tran Phuong Anh PhD. Tran Tich Phuoc 022000959 2013

193332.1

Customer perception on brand extension in banking : Case of Vietnam EXIMBANK'S retail banking extension +CD Pham Thuc Quyen Nguyen Trung Thang 022000425

2011

194658.8342

Customer perception on brand extension in banking industry case of ASLA commercial bank (ACB)'s international banking +CD Phan Thi Bich Tram Nguyen Trung Thang 022000509

2011

195658.802

Customer perception on discovery and adventurous travelling tour and its marketing strategy Pham Thanh Mai PhD. Nguyen Quynh Mai 022000705 2012

196658.812

Customer relationship management of An Lac labels joint stock company with key clients in the international business environment Nguyen Thi Ngoc Hien Ph.D. Phan Trieu Anh 022000765 2012

197658.812

Customer satisfaction in general trade distribution channel - case study at goodfood company +CD Nguyen Huu Huy Dr. Hoang Thi Phuong Thao022000437

2011

198658.812

Customer satisfaction in real estate industry, an investigation of high - class condominiums in Ho Chi Minh city +CD Tran Minh Kien Nguyen Trung Thang 022000460

2011

199332.17

Customer satisfaction of banking service: The case of commercial banksin Vietnam + CD Pham Viet Chuong PhD. Nguyen Quynh Mai 2000111 2009

200658.812

Customer satisfaction of hair beauty service, the case of Mano Mano hair beauty salon in Ho Chi Minh city +CD Pham Hoai Thu Assoc Prof. Le Trong Hieu022000492

2011

201 658.3 Customer satisfaction of KFC in Ho Chi Minh city Phan Thi Khanh Van PhD. Nguyen Quynh Mai 2000867 2012

202658.812

Customer satisfaction of medical service. The case of 115 People hospital +CD Tran Phuong Thao Chi Ph.D. Nguyen Quynh Mai 022000480

2011

203 658.812 Customer satisfaction of Mobile telecom network service, the case of Post-paid subscriber in HCMC +CD Hoang Le Minh Prof. Ho Thanh Phong 2000273 2010

204658.812

Customer satisfaction on quality of internet service: The case of Shinhan bank Vietnam Dinh Dang Quynh MBA Le Minh Tri 022000735 2012

Page 15

205 658.8343 Customer satisfaction on warranty service of Phong Vu commercial service Joint Stock Company Tran Su Sam PhD. Truong Quang Duoc 022000933 2013

206 658.8343 Customer satisfaction to footwear specialist store - case of Vascara Store Pham Ngoc Anh DBA. Nguyen Minh Tuan 022000942 2013

207658.812 Customer satisfaction toward groupon websites in Ho Chi Minh city Nguyen Ly Thanh HuyenPh.D Hoang Thi Phuong Thao022000740 2012

208658.812

Customer satisfaction toward service quality of online retailing . The case study of takeone Ltd.Co ( www.takeone.com.vn) +CD Tran Thanh Xuan MBA. Ho Nhut Quang 022000468

2011

209658.812

Customer satisfaction towards wedding planner: Case study of Vietnam Wedding planner company Khuu Nhat Anh Ph.D Vu The Dung 022000748 2012

210658.827

Customer's brand awareness and purchasing behavior of major electrical domestic appliances in Ho Chi Minh city central Nguyen Huu Hung TruongAlbert Low, MA 2000055 2008

211 658.812Customers' buy-GRID model and its implications forpromotional mix case of Minh Phuc manufacturing and trading joint stock company +CD

Dang Duy Anh Ph.D. Vu The Dung 2000283 2010

212 658.8342 Customer's purchase intention toward the application of crowdsourcing in pizza hut delivery via the webpage phd.vn Huynh Thuy An Dr. Tran Tich Phuoc 022000957 2012

213 658.8343 Customers satisfaction of Banh Pia Quang Tran in Kien Giang province Do Nguyen Anh Thu MBA. Nguyen Kiem

Than 022000954 2012

214 658.8343 Customer's satisfaction on travel service at Saigontourist Luong Ngoc Binh MBA. Nguyen Minh Tuan 022001003 2012

215

658.5752Customers' taste and product design process at Tuan Phong Company problems and solutions Nguyen Hai Dang Nguyen Quynh Mai, Ph.D 2000071 2008

216658.152

Debt, state ownership and firm performance: The case of listed companies in Vietnam Vu Dac Quynh Trang PhD. Le Vinh Trien 022000741 2012

Page 16

217 658 Decision making styles of business managers in Ho Chi Minh City Do Tien Thinh PhD. Phan Trieu Anh 022000978 2012

218 658 Designing a performance appraisal system : Case study of H&B stores

Nguyễn Hồ Thanh Trúc Ph.D. Nguyen Quynh Mai022001058 2013

219 332.042 Determinant of capital structure of construction industry on Viet Nam stock market Chu Bá Quý

MBA. Hoang Thi Anh Ngoc022001057 2013

220 338.476151Determinants affect on turnover intention among medicalsales representatives in HCM pharmaceutical sector +CD Ta Thi Bich Ha Ph.D. Nguyen

Quynh Mai 2000293 2010

221 658.812 Determinants customer satisfaction of retail pharmacies in Ho Chi Minh City

Trương Huỳnh Hồng Nghi

Ph.D. Truong Quang Duoc022001075 2013

222 332.042 Determinants of capital structure : A case study of food industry in VietNam Võ Hoàng Khánh

MBA. Nguyen Thi Thuy Trang022001107 2013223 332.042 Determinants of capital structure : Evidence from Vietnamese Châu Lệ Như Dr. Duong Nhu Hung 022001087 2013

224658.1

Determinants of capital structure of HOSE listed firms in 2007 - 2008 + CD Doan Yen Chau Nguyen Thu Hien 2000108 2009

225 332.041 Determinants of captital structure of listed companies on HOSE Tran Thanh Tan M.A Hoang Thi Anh Ngoc022000815 2012

226 658.152 Determinants of corporate cash holdings: A study of listed manufacturing companies in Vietnam

Đinh Phạm Anh Thiều Hoang Thi Anh Ngoc 022001102 2013

227658.8342

Determinants of customer satisfaction in retail industry : A study of coopmart + CD Do Thi Thanh Truc Le Thi Kim Chi 2000132 2009

228658.812

Determinants of customer satisfaction in travel service: The case of Vietnam travel and marketing transports company (Vietravel) in Ho Chi Minh city Dang Quynh Nhu Ph.D Ho Nhut Quang 022000784 2012

229 658.155 Determinants of Dividend policy: The Evidence from Listed Companies in Ho Chi Minh Stock Exchange (HOSE) Nguyễn Lê Kim Ngân

Ph.D. Nguyen Kim Thu 022001085 2013

230 332.63 Determinants of foreign direct investment inflows: The case of Vietnam

Nguyễn Thị Quỳnh Chi Ph.D. Pham Thi Thu Tra 022001065 2013

231 658.812 Determinants of Medical Service Quality - Case Study of University Medical Center at HCMC Trần Thị Huỳnh Tiên

Ph.D. Le Thanh Long 022001183 2013

Page 17

232658.812

Determinants of patients' satisfaction on service quality : A case of outpatient and inpatient Examination of medical university center

Nguyen Thanh Tra My PhD. Ho Nhut Quang 2000864 2012233 332.632 Determinants of Price-Earnings Ratio in the context of

Vietnam Trần Thị Khánh Ly Ph.D. Le Vinh Trien 022001147 2013

234 658.3 Determinants of purchasing decision : The case of Samsung Galaxy S series in Ho Chi Minh city

Nguyễn Thị Bình Minh Ph.D. Nguyen Duc Tri 022001098 2013

235 658.812 Determinants of retail service quality in supermarket- A case study of Big C Bùi Công Huy

Ph.D. Le Thanh Long 022001141 2013

236 332.632 Determinants of stock price synchronicity evidence from HoChiMinh city stock exchange

Nguyễn Ngọc Thanh Vy MBA. Nguyen Canh Tien022001130 2013

237 658.812 Determinants of student's loyalty for mobile telecommunication service in Thu Duc district: The case of Mobifone Nguyen Ngoc Yen Ngan PhD. Pham Hong Hoa 022000998 2013

238658.3

Determinants of student's purchase intention towards smartphone in Ho Chi Minh city

Truong Thuy Trang Assoc. Prof. Le Nguyen Hau2000870 2012

239 658.827 Determinants of the brand equity in Vietnam cosmetics industry : Case study of Korean cosmetics in Vietnam market Ông Thị Phương Anh

Ph.D. Ho Thi Bich Van 022001155 2013

240658.827

Determinants of the brand equity: A vertification approach in the mobile phone industry Truong Ha Sy Dan PhD. Pham Hong Hoa 022000722 2012

241 332.042 Determinants of working capital requirement : The study from companies listed on Ho Chi Minh stock exchange( Hose ) Nguyễn Ngọc Quyên

Ph.D. Pham Thi Thu Tra 022001067 2013

242332.1

Determinants on deposit decision of individual customers : a case study of Eximbank - Buon Ma Thuot branch Le Duc Khanh Assoc. Prof Nguyen Minh Kieu2000842 2012

243658.812

Determine customer awareness about tourism industry in HCMC : A case of Eco - tourism in Can Gio Huynh Thanh Nguyen PhD. Chrles Leonard Wilson2000869 2012

244 658.1 Determine to liquidity of Vietnam listed banks Nguyen Thi Thanh HuongPhD. Vuong Duc Hoang Quan2000881 2012245 658.827 Determining identity specialities Bamboo-tube rice +CD Dao Thi Thuy Van Dr. Nguyen Duc Tri 022000504 2011

246 658.408 Determining safety stock for an adidas apparel factory applying probabilistic demand model Nguyễn Văn Tuấn

MBA. Nguyen Nhu Tung022001108 2013247 658.8 Develop STP for BOCA product line at DQ corp. + CD Nguyen Thanh Ngu Dr. Vu The Dung 2000169 2009

Page 18

248658.82

Developing a promotion strategy for plusssz products, the case of tradewind Asia company +CD Dang Ho Trieu MBA. Ho Nhut Quang 022000447

2011

249 658.827 Developing Brand Strategy for International University toward the business community Trần Nguyên Phúc

Dr. Nguyen Quynh Mai 022001074 2013

250658.575

Developing HMR software product strategy at Cadena company in 2008-2009 Ha Thi Tuong Vy Nguyen Duc Tri, Ph.D 2000004 2008

251658.802

Developing marketing plan for launching a new product at Hai Duong company +CD Duong Nhat Truc Ph.D. Nguyen Quynh Mai 022000457

2010

252658.8

Developing marketing strategy for villa products of real estate company in Vietnam : Case study of Saigon Peninsula group corporation Nguyen Thi Hoang OanhMBA. Nguyen Minh Tuan 2000856 2012

253332.6725

Developing regression model to forecast bancassurance demand in VietNam Le Duy Khanh Nguyen Minh Tuan, MBA 2000016 2008

254 381.1 Developing the marketing plan for recruitment service in VN - Implication of Vina HR +CD Nguyen Thi Ngoc Hang MBA. Ho Nhut

Quang 2000268 2010

255 332.178 Development of electronic banking in VietNam Pham Thuy Ngoc Uyen Chris Quach, Dr 2000061 2008

256332.3

Differences in credit approval criteria of credit personal loan between Prudential Vietnam finance company and ACB bank + CD Doan Manh Ninh PhD. Vo Thi Qui 2000107 2009

257

658.827

Differences in laptop purchasing decision of a first time users and experience users: The research of student buying first laptop for her/his first year in university and new Bachelor buying laptop for her/his first career in Ho Chi Minh city Le Hai Dang MBA. Luu Bao Huong 022000709 2012

258658.8

Distribution channel assessment of vinacafe Bien Hoa JSC: Certain recommendations for improvement Tran Mai Phuong Ta Diu Thuong 022000720 2012

259332.65

Dividend policy and changes on share price : A study on Vietnam stock market Ly Lam Vu PhD. Vuong Hung Cuong 2000851 2012

260 659.152 Effectiveness of internet advertising in Vietnamese fashion industry : A case of 3 companies DI, Newlife and Loli&Poli +CD Do Dieu Huyen Ph.D. Charles Leonard Wilson2000296

2009

Page 19

261658.827

Effects of online brand community on brand loyanty: A case on brand page of zing me socail network sites Dinh Viet Hai MBA Le Minh Tri 022000733 2012

262 332.632 Efficient market and signaling hypothesis on Vietnam securities market 2009-2012 Lê Chung Thanh Thảo

Ph.D. Michael Cain 022001086 2013

263381.1

Empirical study of market efficiency anomalies in Ho Chi Minh stock exchange (HOSE) + CD Nguyen Duc Tien MBA. Nguyen Canh Tien 2000109 2009

264658.401

Empirical study of relationship between capital structure and firm value, measured by abnormal returns of stocks listed on HOSE + CD Nguyen Thuy Hoang VanMBA Nguyen Canh Tien 2000099 2009

265332.642

Empirical study of size effect on stock return in Ho Chi Minh stock exchange (HOSE) Nguyen Duc Loi MBA. Hoang Thanh Nhon 2000874 2012

266 332.042 Empirical study on the Determinants of Capital Structure of Manufacturing firm on Ho Chi Minh stock exchange Trần Thanh Huy

Dr. Nguyen Kim Thu 022001101 2013

267 332.042 Empirical test for Market timing theory of Capital structure in Vietnam

Nguyễn Thị Hoàng Dung

Ph.D. Duong Nhu Hung 022001149 2013

268658.3

Employee job satisfaction survey in metro cash & carry (MCC) Vietnam Ltd. Bui Viet Ha Ph.D. Truong Thi Lan Anh022000804 2012

269658.3

Employee retention : An study of the internship program of TRG international in Ho Chi Minh city Nguyen Thi Ngoc Duy PhD. Phan Trieu Anh 2000878 2012

270

658.3Employee satisfaction in Phuoc Thinh paper joint stock company +CD Thai Nguyen Xuan Mai Ph.D. Nguyen Quynh Mai 022000472

2011

271 658.3142 Employee's satisfaction - Case study of Nutifood Company Nguyen Thu Ha MBA. Nguyen Minh Tuan 022000939 2012

272658.83

Enhancing customer service quality of the job site http:// vinahr.com +CD Vu Thi Thuy Duong Dr. Hoang Thi Phuong Thao022000487

2011

273332.6

Establish and evaluate feasibility of the project " Invest new container vessels for transporting goods between Cai Mep deep water port and Vietnam international container terminals" Nguyen Phuoc Thuan AnPhD. Vo Thi Qui 2000141 2009

Page 20

274658

Establishing business strategies and proposing solutions for An Giang plant protection joint stock company in the period 2011- 2015 +CD Phan Ton Thuy Quynh MBA. Nguyen Minh Tuan 022000454

2011

275 658.812 Evaluate customer satisfaction on product of Starbuck in HCM city Võ Thị Châu Ph.D. Ho Nhut Quang 022001143 2013

276 658.8343 Evaluate customer satisfaction on product quality and service quality of Phu Nhuan Jewelry (PNJ) stores in Ho Chi Minh City Hoang Thi Hoang Anh Dr. Mai Ngoc Khuong 022000958 2012

277 658.812 Evaluate the Customers' satisfaction of office for International study programs's website Lê Minh Cường

MBA. Le Dinh Minh Tri 022001128 2013

278658.15

Evaluate the performance of active strategy using technical analysis in Vietnam stock exchange market +CD Phan Huy Tam Nguyen Thi Thuy Trang 022000461

2011

279659.1

Evaluate trade promotion program of Chuong Duong beverages joint stock company +CD Hoang Vu Thi Ut Quyen Dr. Le Thanh Long 022000521

2011

280658.827

Evaluating brand name " Ky Lan Xanh - Blue Kylin" of Ha Tien 1 cement joint stock company using combination of interbrand method and jeffrey A. Dubin model Nhan Huu Hoc Nguyen Canh Tien, MBA 2000005 2008

281658.812

Evaluating employee satisfaction in Sacomreal Nam Ky Khoi Nghia company Nguyen Hoang Chung MA. Nguyen Thanh Trieu 022000791 2012

282 658.812 Evaluating employee's job satisfaction in ALA Vietnam +CD Ha Minh Thuat MBA. Nguyen Nhu Tung 022000511 2011283 658.31 Evaluating employees' satisfaction in Kim Do hotel + CD Nguyen Hoang Dung Nguyen Minh Tuan 2000152 2009

284 658.827Evaluating factors of brand community on social media and its effects on brand loyalty - the case of Mystery Hunting's Face Book fan page

Nguyễn Đặng Anh Tâm

Dr. Le Dinh Minh Tri 022001094 2013

285 658.8342 Evaluating factors that affect young customers' purchase intention toward domestic and foreign apparel in Ho Chi Minh City Tran Ngoc Diem Chau PhD. Ho Nhut Quang 022000963 2013

286658.7

Evaluating service quality of customer service of logistics in maritime transport case study APL logistics Vietnam +CD Phan Thi Bich Phuong Ta Diu Thuong 022000429

2011

Page 21

287 338.04Evaluating the effectiveness of entrepreneurship course among the youth in Ho Chi Minh City - Case Study: Viet Youth Entrepreneurs

Đặng Nghinh NguyênPh.D. Nguyen Quynh Mai022001063 2013

288 659.2 Evaluating the effectiveness of public relations program in sloving corporate critis: The case study of Dr. Thanh Tran Quynh Mai DBA. Pham Hong Hoa 022001000 2012

289 659.1 Evaluating the effectiveness of transviet's advertising program in the summer of 2012

Phùng Thị Minh Hương Ph.D. Ho Thi Bich Van 022001174 2013

290658.31

Evaluating the employees' satisfaction from the human resourse policies of GTEK JSC + CD Hoang Ba Nghi PhD. Phan Trieu Anh 2000148 2009

291658.3

Evaluating the human resource management system of Anh Nhat company. LTD and proposing some impovements + CD Nguyen Xuan Ai Nhat Nguyen Minh Tuan 2000094 2009

292 658.827 Evaluating the merchandise display at coopmart Cong Quynh Le Minh Tien Ph.D. Nguyen Quynh Mai 022000712 2012

293658.3 Evaluating the satisfaction of employees at Truong Long enterprise Nguyen Nhat Truong Ph.D Phan Trieu Anh 022000777 2012

294658.3

Evaluation and improvements the human resourse management in Manh Cuong transportation and trading company +CD Bui Hoang Hai MBA. Nguyen Nhu Tung, Ph. D. Phan Trieu Anh022000458

2011

295658.18

Evaluation of forecasting models for 3A company : Applying in inventory control + CD Pham Tan Anh Khoa Phd, Nguyen Quynh Mai 2000103 2008

296332.6322

Evaluation on quality mangement ang Dielac dairy factory - Vietnam dairy products joint stock company and some improvement suggestions Nguyen Thi Thu Nga MBA. Nguyen Nhu Tung 022000732 2012

297658.3

Examine current employee retention factors affect staff turnover in banking industry +CD Tran Thanh Thien Y Ph.D. Phan Trieu Anh 022000519

2011

298 658.3Examine the recruitment effectiveness based on job performances: The case study of techcombank in Ho Chi Minh Tran Thi Tuyet Hoa Ph.D Phan Trieu Anh 022000723 2012

299659.2

Examing how foreign companies using PR( Publics Relations) as their competitive weapons. The case of DHL, Cimigo, Sophie Paris, internship at Matterhorn communications +CD Pham Ngo Diem Ngoc Ph.D. Vu The Dung 022000502

2011

300658.87

Examining factors influencing retailer loyalty for johnson's baby bath at AAA pharmaceutical Co. + CD Vo Thi Thanh Vong Dr. Vu The Dung 2000164 2009

Page 22

301 658.3 Examining recruitment activities and compensation in Nam Hoa trading and production Co., LTD +CD Nguyen Huy Hoang KimDr. Phan Trieu Anh 2000317 2010

302658.812

Examining the employees satisfaction at highlands coffee stores in Ho Chi Minh city Nguyen Nhat Minh Tam M.As Nguyen Huu Dang Khoa022000762 2012

303658.8342

Examining Vietnamese consumer behavior towards short message service (SMS) advertising +CD Ta Thao Phuong Ph.D. Vu The Dung 022000438

2011

304 642.1 Examining Vietnamese fast food market and suggestion forsetting up a domestic fast food business in HCMC +CD Nguyen Thi Thanh Van DBA. Nguyen

Minh Tuan 2000297 2010

305658.8342

Examining youths' buying behaviors in facial cleanser market and attitudes toward clean and clear + CD Hoang Yen Dr. Vu The Dung 2000163 2009

306 659Explaining the effectiveness of celebrity endorsement in advertising using AIDA model: The case study of COCA-COLA and young consumers

Bui Thi Phuong Nga MA. Nguyen Thi Huong Giang 022000971 2013

307 658.812 Exploring customer loyalty toward KFC Fast Food chain in Ho Chi Minh City

Nguyen Ngoc Quynh Anh PhD. Nguyen Van Phuong 022000928 2012

308 658.8342 Exploring factors influencing student's intention on online shopping on 123mua.vn in Ho Chi Minh City Pham Thi My Chi Dr. Vu The Dung 022000961 2013

309 659.2 Exploring social satisfaction dimensions in B2B context + CD Nguyen Le Kim Xoan Dr. Vu The Dung 2000166 2009

310 658.3 Exploring the relationchip between career-related antecedents and career-related outcomes of job rotation at Seebest Company Ltd

Nguyen Ngoc Vuong Nhi PhD. Nguyen Quynh Mai 022000967 2012

311 382.6 Export processing in Minh Phuong company Do Dang Khoa Ha Nam Khanh Giao, PhD 2000051 2008

312658.812 Facilitators of customer adoption of Vietnamese mobile application Le Do Anh Thu Assoc. Prof. Le Nguyen Hau022000743 2012

313371

Factors affect studying quality of international university students +CD Nguyen Ngoc Tu Associate Professor, Dr. Ho Thanh Phong022000530

2011

Page 23

314658.83

Factors affecting customer decision on purchasing a DSLR ( Digital single lens reflex) camera. The research of 22-40-year-old camera user in Ho Chi Minh city Nguyen Khong Thanh ThaoMBA. Luu Bao Huong 022000801 2012

315 658.3Factors affecting customer's purchasing decision toward Nivea's skin care products : The case of young women customers from 18 to 40 years old in Ho Chi Minh city

Nguyễn Thị Ánh Hồng

Dr. Nguyen Kiem Than 022001179 2013

316658.3

Factors affecting employee satisfaction with PTSC production services joint stock company Nguyen Thuy Van Ph.D. Nguyen Van Phuong022000987 2013

317658.812

Factors affecting employee satisfation: The case of Van Nam joint stock company Bui Thanh Hai MBA. Nguyen Minh Tuan 022000811 2012

318 658.812 Factors affecting IU students' academic performance Nguyễn Quang Phát MBA. Nguyen Nhu Tung022001060 2013319 658.812 Factors affecting job satisfaction: The case of U&I corp. Dang Phuong Dung MBA. Nguyen Minh Tuan 022000814 2012

320338.512

Factors affecting on the implementation of ERP systems : Case study of chains Caravelle hotel limited joint venture company

Tran Nam Cuong PhD. Truong Quang Duoc 2000843 2012

321 658.4022 Factors affecting scrum team effectiveness in agile software development projects Tran Minh Trang MBA. Nguyen Nhu Tung 022000941 2012

322658.872

Factors affecting student satisfaction in online shopping in Ho Chi Minh city Nguyen Phi Ngoc Thai PhD. Ho Thi Bich Van 022000985 2012

323 658.8343 Factors affecting students' intention to purchase IPOD MP3players in HCMC - VN +CD Quach My Linh Ph.D. Nguyen

Quynh Mai 2000312 2010

324657.3

Factors affecting the choice of a depreciation method in merchandising businesses Le Khac Binh Nguyen The Nam, MBA 022000982 2012

Page 24

325 658.8342 Factors affecting young customers' purchase intention toward green products in Ho Chi Minh City Truong Luu Hung Phu PhD Ho Bich Van 022000955 2013

326 658.812 Factors affecting youth customer's purchase intention toward ebook readers - The case of Amazon kindle Huỳnh Thanh Trúc


327658.812

Factors creating the distinction in service quality : A case of A13 cafeteria in campus of Vietnam national university - Hochiminh city

Ho Thi Thuy Phuong Ph.D Ho Thi Bich Van 2000855 2012328 658.827 Factors influencing brand loyalty towards K-DO bakery and café Dang Le Uyen Phuong MBA. Charles Leonard 022000710 2012

329 658.812 Factors influencing consumer online purchase intention of fashion in Viet Nam - The case of Zalora Ngô Thị Hậu

Ph.D. Pham Hong Hoa 022001083 2013

330 331.11Factors influencing Employee Loyalty directly and indirectly through Job Satisfaction – A Study of Banking Sector in Ho Chi Minh City

Bùi Diễm TiênPh.D. Mai Ngoc Khuong022001185 2013

331 658.8343 Factors influencing on attitude towards online shopping of young consumers in Ho Chi Minh City

Tran Nguyen Quynh Khanh Vu The Dung 022000930 2012

332 658.3 Factors influencing purchase decision of impulse ice cream: a study in suburban areas in Nha Trang city Nguyễn Minh Duy

MBA. Nguyen Nhu Tung022001177 2013

333 658.827 Factors influencing the choice of brand at The Coffee Bean and Tea Leaf Ho Chi Minh City Hoàng Kim Ngân


Page 25

334370

Factors influencing the university selection of international students in Vietnam : How can IU correspond with those factors? +CD Nguyen Thi Nguyet Anh MBA.Charles Leonard Wilson022000500

2011

335 658.8342 Factors influnce on customer acceptance toward SMS advertising Nguyen Van Tai Dr. Nguyen Quynh Mai 022000968 2013

336 658.8342Factors influncing consumer's trust in the context of business-to-consumer e-commerce: A study from the perspective of students in Ho Chi Minh City

Vo Bao Loc MBA. Le Dinh Minh Tri 022001001 2012

337658.812

Factors that affect customer satisfaction towards the service quality of motorbike care centers in Ho Chi Minh city Pham Quang Dung MBA. Nguyen Minh Tuan 022000984 2013

338 658.8 Factors that affect the effectiveness in managing distributionchannels at Bidiphar 1 pharmaceutical joint stock company +CD Le Thi Kim Thoa MBA. Ho Nhut

Quang 2000275 2010

339 658.872 Factors that deciding the success of viral marketing on Youtube Tran Quang Ngan MBA. Le Dinh Minh Tri 022000949 2013

340 658.827 Factors that influence the brand image transfer process in event sponsorship Dang Ngoc Duong Thi Le Trong Hieu 022000962 2013

341 658.3 Faculty and staff performance appraisal +CD Nguyen Truc Lam Associate Professor, Dr. Ho Thanh Phong022000463 2011

342332.6 FDI and its contribution to economic growth: The case in Vietnam Phan Thi Nhu Xuan Ph.D Pham Thi Thu Tra 022000725 2012

343658.152

FDI inflow into Binh Dinh province and suggestion for boosting IT Do Hien Trang Ho Nhut Quang, MBA 2000026 2008

344 657.3 Fiancial statement analysis of AAA Pharmaceutical Co, LTD + CD Dinh Thuy Minh Xuan MBA. Nguyen Canh Tien 2000121 2009345 338.479 Film-induced tourism : The case of Vietnam and Korea Võ Thị Thanh Trúc Ph.D. Pham Hong Hoa 022001076 2013

346658.15

Financial analysis and solutions to improve the effective operation of Vietcombank Le Thi Truc Linh Nguyen Canh Tien, MBA 2000042 2008

347332

Financial analysis and valuation case study : Cuu Long fish joint stock company (ACL)- Catfish sector + CD Luong Thi Anh Dao MA Nguyen Hong Anh 2000104 2009

Page 26

348657.3

Financial analysis based on investors' viewpoint domesco medical import export joint stock corporation ( DMC) - Imexpharm pharmaceutical joint stock company ( IMP) + CD Ly Hong Ngoc Anh Dr. Nguyen Thu Hien 2000162 2009

349658.15

Financial analysis of Hoa Sen group in comparison with other companies in steel industry : some implications +CD Vo Hoang Tu Ph.D.Le Vinh Trien 022000443

2011

350658.15

Financial analysis of imexpharm pharmaceultical joint stock company Tran Nhat Tu Anh Nguyen Canh Tien, MBA 2000074 2008

351658.15

Financial analysis of sacomreal in comparison with other companies in real estate industry Dang Quang Vinh MBA. Nguyen Thi Thuy Trang2000883 2012

352 658.15 Financial analysis of southern company for building material Nguyen Hai Yen John Harackiewicz, MBA 2000031 2008

353657.3

Financial analysis of Vinamilk in comparison with other companies in milk industry: some implications Nguyen Phuoc Hau Ph.D Le Vinh Trien 022000785 2011

354 305.9089 Find the talent inside each employee Pham Thanh Phuong Luu Bao Huong, MBA 2000020 2008355 658.155 Firm-specific Factors Affecting Cost of Equity in Vietnam Nguyễn Hoàng Phú Ph.D. Nguyen Kim Thu 022001189 2013

356658.818

Forecasting and managing the short term interest rate in KienLong bank + CD Nguyen Huyen Que Anh MBA. Nguyen Hong Anh 2000090 2009

357658.818

Forecasting and managing the short term interest rate in KienLong bank + CD Nguyen Huyen Que Anh MBA. Nguyen Hong Anh 2000098 2009

358338.544

Forecasting demand of Vietnam Car market : Using time series models and regression model + CD Nguyen Thi Van Anh Nguyen Minh Tuan 2000126 2009

359339.43

Forecasting method application and giving out the best model for the steel consumption estimation + CD Vu Thi Dieu Ly Nguyen Minh Tuan 2000155 2009

360338.19

Forecasting the demand of pork and its effect on transport at Sagrifood next year + CD Huynh Dac Linh Dr. Nguyen Thi Hong Linh2000128 2009

361332.6

Foreign direc investment in Vietnam: An overview and determinants analysis Truong Hoai Anh M.A Hoang Thi Anh Ngoc022000734 2012

362 332.63 Foreign direct investment and understanding factorsinfluencing FDI in Vietnam

Nguyễn Thị Hương Thanh M.PHIL Nguyen Thanh Trieu022001160 2013

363 658.827 Formulating brand strategy for Cay dua restaurant +CD Nguyen Mai Phuong ThaoPh.D. Vu The Dung 022000515 2011

364658.812

Formulating distribution strategy for KOOKIE Talkie brand - name in Ho Chi Minh city Huynh Minh Nhut Dr. Vu The Dung 022000775 2012

Page 27

365

658.8

Formulating internet marketing strategy for international university

Trinh Thi Yen PhD. Vu The Dung 2000852 2012

366 658.872 Formulating Internet Marketing strategy for mystery hunting Nguyen Thai Hung PhD. Vu The Dung 022000976 2012

367 658.872 Formulating online marketing plan for Emba-MCI in 2013 Tran Dac Uy Vu PhD. Vu The Dung 022000950 2012

368658.8708

Franchise strategy for Vietnamese brands into U.S food -service market : Case study of Nhu Lan 's sandwich + CD Nguyen Thi Hong Hai Ta Diu Thuong 2000138 2009

369 303.38 Gender differences in attitudes towards technical majors: A study among high school students Lê Nguyên Hoàng


370381.142

Gender differences in online shopping attitude: A case study of Ho Chi Minh, Viet Nam Ly My Linh Ph.D Nguyen Van Phuong 022000813 2012

371658.4

Gender diffrences in leadership style : In service sector in Hochiminh city + CD Dinh Thi Kim Huyen Luu Trong Tuan, PhD 2000130 2009

372658

HaNoi beer alcohol beverage corporation business analysis and evaluation Ta Anh Hao Cheah Kuan Yean, MBA 2000040 2008

373 332.65 Herd behavior in stock market Ngô Thị Diễm Hương Ph.D. Michael Cain 022001126 2013374 658.827 Highlands coffee's success through brand positioning Nguyen Thi Thanh Thao Tran Tien Khoa 2000101 2009375 658.8 Highschool stress prevention by social marketing Nguyen Phuong Ngoc HanNguyen Duc Tri, Ph.D 2000007 2008

376658.4

How corporate culture influences to the employees' behavior of an organization: Case study of VNG corporation Vu Duc Duy Nguyen Huu Dang Khoa, MA022000794 2012

377332.6322

How exit and position sizing strategies affect the success of investors and traders in hose Nguyen Tai Quang Khai Vo Thi Quy 2000067 2008

378 658.802How integrated marketing communication (IMC) can improvethe communication planning process of marketing plan acase of profiles international Vietnam +CD

Nguyen Ngoc Bich HanhMBA Cheah Kuan Yean 2000280 2010

379368.0065

How to develop an insurance program in more effective ways to rationalize the internal and external forces, typically applied to petrovietnam insurance joint stock corporation (PVI) Do Minh Thi Nguyen Minh Tuan, MBA 2000038 2008

Page 28

380659.152 How to develop: A new program on television Pham Hoang Phuc John Harackiewics, PhD 2000048 2008

381

657.72How to improve inventory management : A case study - 3A Pharmaceutical Co., LTD Ha Huong Nam Mikael Knudsen, MBA 2000006 2008

382658.8

How to improve merchandise display in Coopmart Dinh Tien Hoang in Ho Chi Minh city Nguyen Thi Kim Hue MBA. Cheah Kuan Yean 2000893 2012

383658.8

How to promote Saigon Com Tam to foreign travelers: Case of Com Tam Moc Nguyen Thanh Hang Dr. Pham Hong Hoa 022000758 2012

384658.3

How VURV technique can improve and benefit nestle VN e-recruitment + CD Le Truong Thao Nhi Cheah Kuan Yean, MBA 2000131 2009

385

658.812Identify major factors that could influence customer satisfaction in co.opmart Long Xuyen - An Giang Le Quang Nhut Khanh Ph.D. Ho Thi Bich Van 022000711 2012

386658.812

Identify potential customers and suggestion for brand positioning to the crescent mall, district 7, Ho Chi Minh city +CD Hoang Thi Thanh HuyenPro. Le Trong Hieu 022000485

2011

387332.632

Identify the determinants to credit risk in the Vietnamese banking sector To Thi Hoa Dr. Vuong Duc Hoang Quan2000854 2012

388 658.314 Identifying work-related factors contributing to voluntaryemployee turnover - A case study : ABBOT Vietnam +CD Ho Ngoc Bich Dr. Phan Trieu Anh 2000288 2010

389332.65

Illogical elements in residential real estate market in HoChiMinh city and solutions +CD Trinh To Kim Ph.D. Nguyen Kiem Than 022000444

2011

390 378.1 Impact of brand building activities to the image perceptionin university education : Case of IU-VNU, HCMC +CD Nguyen Ly Ai Vy MBA. Nguyen Trung Thang2000309 2010

391 332.1Impact of capital structure on firm performance: A case study of listed manufacturing companies on Ho Chi Minh stock exchange (HOSE)

Nguyễn Thị Ngọc Quỳnh

Ph.D. Nguyen Kim Thu 022001181 2013

Page 29

392 658.152 Impact of capital structure on firm performance: An empirical study of listed manufacturing companies in Vietnam Ngo Cong Thien PhD. Pham Thi Thu Tra 022000965 2012

393658.827

Impact of corporate brand on customer purchasing decision in education: Case of ILA - English center in Vietnam + CD Nguyen Ha Thanh Nguyen Trung Thang 2000153 2009

394332.6322

Impact of earning announcement on stock prices in Vietnam securities market Nguyen Duc Quoc Vu MBA. Nguyen Thi Thuy Trang022000759 2012

395 658.8342 Impact of E-commerce on Vietnamese consumer behavior towards Vietnamese clothing Ha Nguyen Chau Thy Dr. Tran Tich Phuoc 022000938 2013

396 338.6046 Impact of industrial policy on the dynamics of comparative advantage empirical evidence from Japan & South Korea

Nguyen Huynh Long Hung PhD. Pham Thi Thu Tra 022001005 2013

397332.6322

Impact of M & A announcements on Vietnamese stock market during the years 20 Nguyen Ngoc Van KhanhPh.D Le Vinh Trien 022000771 2012

398332.65

Impact of oil price changes on Vietnam stock market : Case study from hose Tran Hua Thuy Tram Ph. D. Duong Nhu Hung 2000841 2012

399 658.5 Impact of product involvement factors on cell phone users' loyalty in Ho Chi Minh City Nguyễn Đức Danh


400 658.812 Impact of salespeople'selling skills on customer purchase decision: A case of company KTP Trần Hoàng Minh

Dr. Nguyen Quynh Mai 022001188 2013

401658.82

Impact of the sales promotion on purchase intention of Vietnam woman + CD Le Minh Phong PhD. Le Nguyen Hau 2000170 2009

402 332.042 Impact of working capital on firms' profitability: Evidence from construction and building material sector of Vietnam Ngô Lệ Quân

MBA. Duong Thuy Tram Anh022001070 2013

403658.827

Impacts of brand on consumer's purchasing decision in cell phone industry. The case of medium and high income students in HoChiMinh city +CD Tran Thi Hong Hanh MBA. Luu Bao Huong 022000528

2011

404 332.6322 Impacts of dividend policies on stock price volatility on HOSE Pham Thanh Truc Robert T. Connolly MBA. 022000744 2012

Page 30

405332.6

Impacts of FDI on the economic growth of Ho Chi Minh city : The period 1988-2010 Ho Ngoc Hong Phuong PhD. Ho Nhut Quang 2000860 2011

406 332.65 Impacts of foreign flows on Vietnamese stock market +CD Nguyen Thi My Linh MBA. Le Hong Nhung 022000508 2011407 658.4013 Implementing GSP in 3A Pharmaceutical company Mao Tieu Qui Ho Thanh Phong, Prof 2000010 2008

408658.3

Implications of employee satisfaction & employee competencies in HRM practices in small and medium sized enterprises- Case study Viet potential development corporation +CD Le Trung Hoang Tuyen Dr.Charles Leonard Wilson022000522

2011

409658.802

Implimencation to a marketing strategy. A case of wild beach resort and spa +CD Chu Quang Duy Ph.D.Nguyen Quynh Mai 022000469

2011

410332.77

Import letter of credit at SACOMBANK Binh Thanh branch + CD Nguyen Thanh Mai PhD. Ha Nam Khanh Giao 2000143 2009

411 658.84 Import procedure at AAA pharmaceutical Co., LTD Le Minh Ngọc Ha Nam Khanh Giao, PhD 2000073 2008

412 658.785 Improve the warehouse management at Altus Logistics (Vietnam) Ltd Company Nguyễn Thị Vân Anh

Assoc. Prof. Ho Thanh Phong022001157 2013

413658.3

Improvement of human resource management at Vietinbank - HoChiMinh city branch +CD Tran Thi Hoang Dung MBA. Nguyen Minh Tuan 022000527

2011

414 658.5 Improvement of inventory management in Uniexport Company Limited Vũ Thị Hồng

Assoc. Prof. Ho Thanh Phong022001159 2013

415658.3

Improvement of motivation methods on creative employees at NCT corporation Ly Chau An Ph.D Phan Trieu Anh 022000779 2012

416658.872

Improvement of warehouse management in Co.opmart Ly Thuong Kiet +CD Nguyen Bao Uyen Vy Associate Professor, Dr. Ho Thanh Phong022000484

2011

417 658.401 Improving promotion strategies of Coca Cola through finding the insights of carbonated soft drink consumers Võ Quang Khải

Ph.D. Vu The Dung 022001186 2013

418

658.7 Improving purchasing process of Scavi Viet Nam Dinh Phuoc Hoa Nguyen Minh Tuan, MBA 2000011 2008

419658.562

Improving quality assurance department in 3A Pharmaceutical Co., LTD Truong Hoang Minh Nguyen Quynh Mai, Ph.D 2000014 2008

420 658.15 Improving sales for Dong Phu rubber joint stock company Hoang Dinh Phi Hai Assoc. Prof. Ho Thanh Phong2000837 2012

Page 31

421659.1

Improving sales performance through distribution channel and promotion strategy at Nam Hung Long company +CD Pham Quynh Trang Ph.D. Truong Quang Duoc022000481

2011

422658.818

Improving sales performance through product and promotion strategies at AAA Pharma LTD CO Nguyen Ngoc Qui MBA. Ho Nhut Quang 2000096 2009

423658.812

Improving service quality at Tam Phuoc industrial park: The case of Tin Nghia industrial park development joint - stock company (Dong Nai province) Nguyen Thi Thanh Tra Ph.D Ho Nhut Quang 022000795 2012

424658.3

Improving the human resource management of ASIA shoes private enterprise +CD Nguyen Thi Hong Mi MBA.Nguyen Minh Tuan 022000466

2011

425 381.1 Improving the performance of purchasing order department in Saigon CO.OP's distribution center +CD Pham Thanh Dung Assoc. Prof. Ho

Thanh Phong 2000264 2010

426658.785

Improving warehouse management in 3A pharmaceutical Co.,LtdPham Thi My M.A. Nguyen Nhu Tung 2000890 2012

427658.15

Influece of social perceptions of businesses on entrepreneurship of the youth in Vietnam Phan Truong Giang PhD. Nguyen Quynh Mai 022000704 2012

428332.6

Influence of corporate reputation in individual investors' stock buying process in Ho Chi Minh city + 2CD Vo Thuy Tien Nguyen Trung Thang 2000097 2009

429 658.409 Influence of Leadership Style on employee motivation in Transcend people limited company (TPL) Lương Thị Thanh Hà

Dr. Phan Trieu Anh 022001152 2013

430381.142

Intention on shopping via internet : A study of Vietnamese students + CD Nguyen Minh Ngoc Dr. Le Nguyen Hau 2000105 2009

431332.6323

Interest rate movement impacts on Dong A bank performance Nguyen Thi Bao Tran Vo Thi Quy 2000033 2008

432 658.4013 Internal control procedure and its benefits Nguyen Thi Thuy Tien Nguyen Hong Anh, MBA 2000049 2008

433 332.17 International payments at BIDV-east Saigon brand +CD Nguyen Thuy Lien MBA. Ho NhutQuang 2000311 2010

434 338.512 Investigate the factors' effect on abnormal returns during the period of IPO in HOSE Tô Khánh Linh

MBA. Le Hong Nhung 022001138 2013

Page 32

435658.812

Investigating factors behind consumer - buying behavior toward imported powdered milk for children under five years old in HoChiMinh city Nguyen Thi Truc PhuongPhD. Luu Trong Tuan 2000887 2012

436 381.11Investigating factors contributing to young female fashion shopper's approach behavior response towards mall environment in HCMC

Phạm Lê Vân AnPh.D. Nguyen Van Phuong022001146 2013

437 658.812 Investigating how customers respond to the sport sponsorship programs of Big Cola

Nguyễn Mạnh Khánh Thương Ph.D. Pham Hong Hoa 022001133 2013

438 658.812Investigating impacts of determinants on capital structure : A case study of listed companies of construction materials industry

Bùi Ngọc MaiMBA. Nguyen The Nam 022001131 2013

439 657.75Job seeker purchase intention toward Pay For Performance employment website and recomendation for marketing plan – The case of Sirinova Company

Đặng Thái HoàngPh.D. Nguyen Kiem Than022001090 2013

440331.11

Keeping high performing people stay with an organization. Case study of Saigon3 joint stock company +CD Nghiem Xuan Luc Ph.D. Phan Trieu Anh 022000478

2011

441 658.3 Level of job satisfaction of workers at VNPT HCM group Nguyen Hoang Nam TranDr. Pham Hong Hoa 022000991 2013442 370.113 Logigear corporation training and development program Doan Thi Minh Thi Nguyen Minh Tuan, MBA 2000036 2008443 658.5 Logistic decision for Saigon Co.op Phan Truong Quoc Assoc. Prof. Ho Thanh Phong2000877 2012

444339.5

Macroeconomic determinants affecting the growth of foreign currency loans in Vietnam Pham Thuy Duong Assoc. Pro. Nguyen Minh Kieu2000838 2012

445 658.3 Maintaining critical employees stays within a company - a case of Turner International Vietnam Mai Thị Đài Trang


446 658.812 Male purchase intention for men's skin care products in Vietnam Le Nguyen Trong Anh PhD. Ho Thi Bich Van 022000946 2012

447659.1 Managers' expectations toward new graduates in advertising industry Nguyen Hoang Phuong Ph.D Phan Trieu Anh 022000778 2011

448332.642

Market reaction of stock splits and stock dividends evidence from Ho Chi Minh stock exchange Nguyen Truong Vinh PhatMBA. Hoang Thi Anh Ngoc2000866 2012

Page 33

449 658.8343Market research about direct-to-consumer advertising (print media) influences on customer attitude toward over-the-counter "Skin-repair" product: The case of Physiogel Barnd in Ho Chi Minh City

Nguyen Thuy Quoc Huong

MA. Nguyen Thi Huong Giang 022000936 2012

450381

Market research about food court tenants for shopping center project invested by Tafoco Truong Thuy Ngoc TramM.A. Nguyen Nhu Tung 2000876 2012

451 658.83Market research about the impact of using corporate social responsibility's element - Philanthropy appeal in TVC on consumer's attitude towards Vinamilk brand

Ngo Hoang Ha Linh MA. Nguyen Thi Huong Giang 022000931 2012

452 658.8Market research about the influence of using Expertise endorser in TVC on consumer's attitude : The case of Colgate TVC

Phan Thị Thường Linh

MBA. Nguyen Huu Đang Khoa022001097 2013

453658.83

Market research on consumer behavior of nylon flower products in Ho Chi Minh city Le Do Quyen Dr. Phan Trieu Anh 022000990 2012

454 658.8Market research on understanding the effectiveness of viral marketing among young consumers: The Case study of "Let Love Rule" - Close Up VietNam

Phan Anh QuangMBA. Nguyen Thi Huong Giang022001165 2013

455658.802

Marketing plan of celano 400ml ICE cream of Kido company in Ho Chi Minh city market Nguyen Ngoc Thuan PhD. Hoang Thi Phuong Thao2000861 2011

456658.8

Marketing research for the real estate market - the office market in Ho Chi Minh city +CD Do Thi Bich Ngoc Dr. Nguyen Kiem Than 022000494

2011

457658.8 Marketing strategy of SAPUWA (Saigon pure water private factory) Nguyen Thuy Tien Ta Diu Thuong 022000780 2012

458658.827

Measure brand awareness and develop integrated marketing communication brand to improve the brand awareness - Case study : bridal cookie brand +CD Nguyen Thi Phuong Mai MBA. Ho Nhut Quang 022000441

2010

Page 34

459 658 Measure service quality of Dam Sen water park corporation Nguyen Hoang Kim Dr. Le Thanh Long 022000803 2012

460658.83

Measure to push up consumption of the guide magazine - Japanese version Nguyen Nu Tuong Vy Nguyen Quynh Mai, Ph.D 2000022 2008

461658.84

Measure Vertical linkage effectiveness between fish farmers and processing/export enterprises in pangasius hypophthalmus (Tra catfish) industry in An Giang province Huynh Thi Ngoc Dien Ph.D Nguyen Van Phuong 022000739 2012

462 658.812 Measurement of customer satisfaction in Vietnam airlines +CD Le Thi Thuy Trang MBA. Nguyen Minh Tuan 022000471 2011

463658.7

Measures of improving the efficiency of the Tra fish supply chain management- The case of QVD aquaculture +CD Bui Quoc Bao Loc MBA. Nguyen Huu Dang Khoa022000520

2011

464 658.827 Measuring brand equity base on the fanpage users on facebook : The case of VietNam company Tô Hải Dương


465 658.827 Measuring brand equity in the office clothing market at Ho Chi Minh City Nguyễn Diệu Phương


466 658.827 Measuring brand equity: The case of smartphone brands Tran Duc Trung Dr. Ho Thi Bich Van 022000956 2012

467658.827 Measuring corporate reputation the case of PEPSICO Vietnam +CD Nguyen Huu Diem HuongPh.D. Nguyen Duc Tri 022000455

2011

468 658.827 Measuring customer based brand equity: The case of highlands coffee in Ho Chi Minh City Nguyen Son Tung PhD. Nguyen Van Phuong 022000977 2012

469 658.8343Measuring customer satisfaction towards service quality of north-America International English School - 3/2 Branch (Nies-3/2 Branch)

Huynh Thi Ha Hoang PhD. Ho Thi Bich Van 022000975 2013

470 658.812Measuring Customer's return intention through customer satisfaction : A study of garden coffee shops in Ho Chi Minh City

Nguyễn Hoàng Bảo Linh

Dr. Mai Ngoc Khuong 022001111 2013471 658.812 Measuring service quality of terraverde Vietnam Phan Dinh Thang Dr. Pham Hong Hoa 022000773 2012

Page 35

472 370.154 Measuring student satisfaction with the undergraduate program of the School of Business at International University Nhu Duy Tung M.As Nguyen Huu Khoa 022000953 2013

473 370.154 Measuring the customer satisfaction of English training Center Ho Chi Minh City: The case of reliable English School Nguyen Huu Hung Ph.D Ho Nhut Quang 022000960 2012

474 658.3142Measuring the relationship between employee job satisfaction and employee engagement in industrial areas - Export processing Zones, HCMC

Thai Cong Tien Dr. Mai Ngoc Khuong 022000994 2013

475 381 Merchandising in modern trade case of Dutch Lady Vietnam +CD Nguyen Ngoc Quoc Ph.D. Nguyen Quynh Mai 2000302 2010

476332.1

Merger in banking system: Case study of Shinhan Vietnam bank limited and Shinhan Vina bank Dinh Dang Phuong QuynhPh.D Le Vinh Trien 022000717 2011

477 658.314 Method to motivate employees at Tien Hung trading corporation +CD Nguyen Anh Thu Ph.D. Nguyen Minh Tuan 2000267 2010

478338.5

Micro- finance : How to identify the poor households?: Applying " Participatory wealthy ranking (PWR)" method in the case of Tien Giang Women's Union Luu Vo Ngoc Minh Luu Bao Huong, MBA 2000003 2008

479332

Microfinancing patterns and practices : from global approach to local recommendations for Vietnam +CD Doan Truc Uyen Dr. Nguyen Kiem Than 022000473 2010

480 658.5 Minimizing logistics cost in AAA Pharmaceutical Co., LTD Vu Thi Anh Dao Ho Thanh Phong, Prof 2000008 2008

481 659.1Mobile Users' Attitudes toward Mobile Advertising in Vietnam: A Study of Mobile Web Display Advertising and Mobile App Display Advertising

Nguyễn Hồ Bảo TrânMBA. Le Dinh Minh Tri 022001168 2013

482332.7

Modeling altman's credit risk model for more applicable in Vietnam + CD Nguyen Thi Thuy Tien MBA. Nguyen Hong Anh 2000118 2009

483 658.8343 Most important factors affecting purchasing decision of smart phone by 18-30 years old customers in Ho Chi Minh City Le Ngoc Thu Nguyet PhD. Nguyen Kiem Than 022000948 2012

Page 36

484658.3

Motivation factors for higher work performance: Case study of Vinh An limited company Mao Vinh Phu Ph.D. Nguyen Kiem Than 022000772 2012

485 658.834 Motivations toward luxury apparel consumption: An assessment on young generation in Ho Chi Minh City Le Nguyen Bao Chau PhD. Phan Trieu Anh 022000974 2012

486658.812

Needs satisfaction as a way used to motivate employees: The case study of Phuc Tien company Vu Thi Phuong Nam Cheah Kuan Yean 022000736 2012

487658.3

Non monetary motivation factors impacting employee engagement in Thanh Cong textile garment investment traiding joint stock company (TCG) Phan Thi Thuy Hang PhD. Nguyen Kiem Than 2000884 2012

488 658.3111 Online recruitment in HCMC : Key trends and recommendation for better utilization +CD Dao Kim Phung Dr. Phan Trieu Anh 2000304 2010

489 658.503 Optimization Aggregate Production Planning- Case study of Clipsal Vietnam Limited Company Lê Thị Bích Tuyền

Assoc. Prof. Ho Thanh Phong022001093 2013490 658 Organizational culture lessons from AAA Pharmaceutical limited company + CDHoang Mai Thy PhD.Phan Trieu Anh 2000139 2009

491 658.155 Ownership concentration and dividend policy : Case study of non-financial listed company in Viet Nam Đỗ Đức Anh

MBA. Duong Thuy Tram Anh022001089 2013492 332.0412 Ownership structure, capital structure and firm performance Duong Dieu Phuong PhD. Nguyen Quynh Mai 022000706 2012

493658.4

Ownership structure, corporate governace and corporate performance : The case of Vietnam + CD Pham Ngoc Thien ThanhDr. NguyenThu Hien 2000161 2009

494381.142

Perceived risks and benefits of consumers upon online trading: An empirical investigation of computer market in HoChi Minh city +CD Pham Thi Thao Ly Ph.D. Nguyen Duc Tri 022000514

2011

495658.812

Perception of quality & satisfaction: A survey on IU's students, employees and high school students Nguyen Tran Nguyen KhaiAssos.Prof. Ho Thanh Phong022000797 2012

496332.6322

Performance of mimickers of insider trading in HOSE stock exchange Nguyen Quan Vu Ph.D Nguyen Thu Hien 022000792 2012

497658

Planning a development strategy for Mekong production trading joint stock company in period 2011-2015 +CD Phan Nguyen Ngoc Van Associate Professor, Dr. Ho Thanh Phong022000432

2011

Page 37

498659.143

Product placement: A study of audience's attitude in the context of vietnamese TV dramas Nguyen Ngoc Bang ChauPh.D Vu The Dung 022000752 2012

499658.001

Proposing an effective management methodology for R & D projects: A case study for analyzing the project RISC SG - 8V1 ICDREC- IT PARK - VNU + CD Ho Huu Tien Assoc.Prof. Ho Thanh Phong2000144 2009

500332.46

Qualitative approach to understanding the current monetary policy in Vietnam in the period 2007-2008 Huynh Hanh Phuc Ho Nhut Quang, MBA 2000035 2008

501 332.6 Que Vo ICD at Que Vo Bac Ninh Mai Trung Tu Tran Tien Khoa, MBA 2000065 2008502 658.812 Rapport and relationship building for sales people Khuu Minh Thinh Luu Bao Huong, MBA 2000072 2008

503332.65

Reaction of Vietnamese stock market to dividend announcements +CD Hua Thi Ngoc Thao MBA. Le Thi Kim Chi 022000475

2011

504 332.72 Real estate credit of HSBC bank (Vietnam) Ltd, currentproblems and solutions +CD Vo Minh Tam Ph.D. Nguyen Minh Tuan 2000282 2010

505 658.152 Receivable management at AAA Pharmaceutical Co. LTD Nguyen Thi Hoai Vu Vo Thi Quy 2000054 2008

506 332.31 Recommendations to improve credit risk management at Agribank +CD Hoang Thi Phuong DungDr. Chris Quach 2000287 2010

507 332.15 Recommendations to minimize the risk of international payment through L/C for commercial banks in Vietnam +CD

Nguyen Truong Thi Kieu Oanh

Chris Chanh Hung Quach 2000300 2010

508 658.3111 Recruitment process and strategy : Case study trust bank + CD Nguyen Thi Ngoc Giau PhD. Nguyen Quynh Mai 2000154 2009

509658.827

Reinforcing brand building the case of Anh Thao flower company Langbiang flowers +CD Vi Minh Hong Ph.D. Ho Thi Bich Van 022000518

2011

510 658 Relationship between company characteristics and earnings management: A study of listed companies on HOSE

Nghiêm Thị Thanh Huyền MBA. Nguyen Canh Tien022001068 2013

511 658.812Relationship between customer's expectation on own-brand food quality of retail brand and customer's purchase intention - The case of METRO cash & carry Vietnam

Nguyen Van Tuan Ph.D. Ho Nhut Quang 022000929 2013

Page 38

512658.045

Relationship between institutional ownership and firm performance the case of Vietnam Van Thi Ngoc Dung PhD. Le Vinh Trien 2000879 2012

513 332.65 Relationship between interest rate and Vietnamese stock market Nguyen Quynh Anh MBA. Nguyen Thi Thuy Trang2000840 2012

514

804.678Relationship between job facets satisfaction and workplace internet abuse - Vietnam organizations +CD Pham Thao Vy MBA. Nguyen Nhu Tung 022000501

2011

515 332.65 Relationship between stock market development and economic growth in Vietnam Nguyễn Trâm Anh

Robert Connolly 022001091 2013

516 370.154 Relationship between the training service quality and the learner's satisfaction and further studying intention Huynh Thi Kieu Trang PhD. Ho Nhut Quang 022000940 2012

517 658.152 Relationship between working capital management and profit ability: A case of food and drink industry in Vietnam Tran Thi Lan Phuong PhD. Pham Thi Thu Tra 022000979 2013

518659.1

Research facebook's influence on buying decisions of young women in HoChiMinh city (focus on fashion products) +CD Pham Huynh Kim KhanhPh.D. Ho Thi Bich Van 022000517

2011

519659.19

Research on advertising demand for the english guide magazine - Vietnameconomic times Dinh Thi Thuy Duong Ho Nhut Quang, MBA 2000021 2008

520 658.834 Research on consumers' tastes a successful coffee shop in HCMC +CD Ngo Thi Phuong Thao MBA. Ho Nhut

Quang 2000263 2010

521

332.1

Research on Customer demand for currency derivative (Forex derivative) services provided by the Southern commercial joint stock bank and suggestions for promotion program Dao Minh Triet Ho Nhut Quang, MBA 2000050 2008

522658.812

Research on customer satisfaction towards dental service quality: The case of call dental clinic Nguyen Phan To Chan Ph.D Ho Nhut Quang 022000718 2012

523 658.15 Revaluation of Nam Long investment cop. +CD Le Thi Kim Tuyen MBA. Hoang Thanh Nhon 2000310 2010

524 658.314 Reviewing the effectiveness of promotional activities of Viet Tien garment company Phạm Lữ Minh Hằng

LLM. Ta Dieu Thuong 022001103 2013

Page 39

525658.3222

Reward references of salespeople : How do financial and non-financial compensation rate Nguyen Van Tha Dr. Pham Hong Hoa 2000865 2012

526 332.1788 Risk in issuing and using credit card in Viet Nam Nguyen Thi Ha Ngan Chris Quach , PhD 2000024 2008

527 624 Risks assessment and management in construction projects : The case of CS5 +CD Phung Thuy Bich Hoa Ph.D. Truong

Quang Duoc 2000281 2010

528658.8

Sales strategy for mediterranean shipping company: The case of MSC Vietnam Nguyen Hoang Huy Dr. Nguyen Kiem Than 022000786 2012

529 338.14 Scarity of raw shrimp production for Vietnam's export activity - Causes and solutions +CD Le Ngoc Ha Dr. Nguyen Duc

Tri 2000285 2010

530658.812

Service convenience and customer satisfaction : A study at foodcomart convenience stores in Ho Chi Minh city Ha Thi Phuong Thao Assoc. Prof Le Nguyen Hau2000886 2012

531658.812

Service quality and customer satisfaction in coffee shop-based service industry : A case study of many different tastes company Dang Thi Thanh Dieu MBA. Le Trong Hieu 2000885 2012

532 658.812 Service Quality and Customer Satisfaction in Convenience Stores : Case study of family mart in Ho Chi Minh City Từ Thị Lệ Ngân


533658.812

Service quality and customer satisfaction of Nnice karaoke system in Ho Chi Minh city Nguyen Thi Thanh PhD. Hoang Thi Phuong Thao2000871 2012

534658.812

Service quality and customer satisfaction on study abroad consultancy center. The case study of istudent +CD Do Lam Kieu Chinh Dr. Nguyen Quynh Mai 022000450

2010

535658.562

Service quality improvement to increase competitive advantages of B2B firm, case study of stanbee ltd., in Vietnam Nguyen Huong Ly Assoc. Prof. Ho Thanh Phong022000769 2012

536 658.812 Service quality in post office - Case of Buon Me Thuot post +CD Nguyen Thi Nhu Hoa Ph.D. Nguyen Minh Tuan 2000277 2010

537658.812

Service quality toward customer satisfaction on fashion retailing system in Vietnam, the case of Ninomaxx (Viet fashion company) in Ho Chi Minh city Nguyen Tuong Dat PhD. Ho Nhut Quang 2000847 2012

538 658.812 Social enterprise model in online education to upgrade knowledge for Vietnamese youth Ngô Lê Quỳnh Tiên


539658.785

Solutions to solve present problems and improve warehouse management in Dai An Phu pharmaceutical joint stock company +CD Nguyen Nu Phuong HanhAssociate Professor, Dr. Ho Thanh Phong022000448

2011

540 658.402 Staffing for new start-up company - Hoang Duc Gia limited Vo Hoang Duc PhD. Truong Thi Lan Anh 2000850 2012

Page 40

541 658 Start a business for crochet products in Vietnamese market +CD Nguyen Thi Cam Van M.A.S Nguyen Huu Khoa 022000452 2011542 658.8708 Starting a business from scratch vs. buying a franchise which one is more optimum ? Case study : Xoi Bar versus Pho 24 + CDDo Hoang Trang Ta Diu Thuong 2000137 2009

543332.6322

Stock dividend announcements and stock prices: Empirical investigating in Ho Chi Minh stock exchange Phan Thi Bich Lieu Vuong Hung Cuong Ph.D 022000708 2011

544332.6322

Stock price reaction to merger and acquisition announcements in Vietnam's stock market: A case study of HoChiMinh stock exchange and HaNoi stock exchange from 2007 to March, 2012 Dao Thi Thanh Trang Ph.D Nguyen Minh Kieu 022000738 2012

545658.401

Strategies for restaurants in Ho Chi Minh city increase sale volume by group buying business model +CD Nguyen Tan Manh Cheah Kuan Yean 022000490

2011

546658.827

Strengthening brand awareness through brand elements: The case of Zing me socail network Nguyen Thi Phuong ThaoPh.D Ho Nhut Quang 022000766 2012

547659.144 Students' attitude toward SMS advertising + CD Nguyen Thi Thom PhD. Le Nguyen Hau 2000145 2009

548658.812

Students's satisfaction on MBA program's quality: A comparison between Vietnamese and english programs Nguyen Pham Hong NgocPh.D. Nguyen Quynh Mai 022000750 2012

549658.812

Study about customer satisfaction and service quality: Case study of Vietnam - Singapore industrial park in Binh Duong province Tu Khanh Ngoc Ph.D Hoang Thi Phuong Thao022000757 2012

550659.2

Studying advertising and sales promotion activities of Tiger beer in Ho Chi Minh city: The case of Vietnam brewery limited company Tran Ngoc An Ph.D Ho Nhut Quang 022000800 2011

551658.8342

Studying consumer buying behavior at supermarkets in HCMC: A comparision of Co.opmart Nguyen Kiem and Big C Hoang Van Thu +CD Nguyen Thi Mai Linh Dr. Hoang Thi Phuong Thao022000493

2011

552 658.812 Studying customers' usage intention towards e-shopping sites : The case of Zalora VietNam

Lại Nguyễn Bảo Quỳnh MBA. Nguyen Thi Huong Giang022001167 2013

553 658.787 Studying of factors affect inventory level in Unilever VN +CD Pham Quynh Trang Prof. Ho Thanh Phong 2000303 2010

554 658.8342 Studying the impact of charity guilt appeals advertising in TVC on consumer's purchasing intention

Nguyen Thi Phuong Linh MBA. Le Dinh Minh Tri 022000970 2012

555659.1

Studying the impact of humor appeal in TVC on consumer's attitude towards beer brand: The case of Heineken beer Chau Nguyen Hai Dang M.A Nguyen Thi Huong Giang022000812 2012

Page 41

556 658.8Studying young audiences' attitudes (age from 16 to 35) toward television advertainment of Vinamilk fresh in urban district of HCMC

Huỳnh Khánh VyPh.D. Le Thanh Long 022001080 2013

557659.112

Studyng advertising's influences on the consumes decision making process : The case study of Vietnamobile Pham Thi Huyen Tram MA. Nguyen Thi Huong Giang2000863 2012

558658.802

Suggestions on new market penetration marketing strategies : The case of Thai Binh shoes +CD Tran Hong Ngoc Ph.D Nguyen Quynh Mai 022000464

2011

559 658.827 Suggestions to brand positioning at 3A brand development Pham Nguyen Thuy Tu MBA. Ho Nhut Quang 2000091 2009

560 339.48 Suggestions to improve consumption of products of SABECO in Cambodia +CD Pham Minh Tuan Dr. Phan Trieu Anh 2000261 2010

561332.1753

Suggestions to Indovina bank- head office on consumer lending Dao Hoang Bich Thuy Nguyen Minh Tuan, MBA 2000002 2008

562 658.514 Teamwork: The new competitive business strategy Nghiem Thanh Thao Ph.D Phan Trieu Anh 022000788 2012

563338.7

Tenimex's import activities : A case study of streamlining business process Le Thi Thu Nga PhD. Phan Trieu Anh 2000095 2009

564332.63228

Test of Fama - French three - factor model on HASTC : Factors affect to stock returns + CD Nguyen Lan Huong Dr. Nguyen Thu Hien 2000119 2009

565 338.52 Test of the relationship between liquidity and stock returns in HCM stock exchange (hose) +CD Nguyen Thi Diem Anh Dr. Nguyen Thu

Hien 2000292 2010

566 338.9 Testing Fama French three factor model: A study of listed companies in Ho Chi Minh Stock Exchange (HOSE) Ta Vu Ngoc Thanh PhD. Nguyen Kim Thu 022000969 2012

567332.6322

Testing multi -factor asset pricing models in frontier markets: Vietnam stock market Nguyen Thuy An M.A. Robert t. Connolly 022000753 2012

568 658.575 Testing product features (close beta version) on focus groupfor the online business start-up, Docsach102.com +CD Phan Thi Bich Phuong Dr. Vu The Dung 2000279 2010

569658.155

Testing profitability from technical trading rules in Vietnamese stock market - An empirical study of Ho Chi Minh stock exchange (Hose) Tran Thi Nu PhD. Nguyen Kim Thu 2000859 2011

570 338.52Testing the advance asset pricing model with multi-factors: Beta, Firm-size, book to market value on stock returns in VietNam market

Lê Trung Hoàng QuânMBA. Phan Ngoc Anh 022001122 2013

Page 42

571338.52

Testing the capital asset pricing model (CAPM) in the context of Vietnam stock market Truong Tuan Ky Ph. D. Michael Cain 2000839 2012

572 332.632 Testing the effectiveness of some technical analysis method in HO CHI MINH stock exchange securities floor. Đặng Thị Thanh Thuỷ

Ph.D. Duong Nhu Hung 022001069 2013573 332.642 Testing the weak-form efficiency in VietNam 's Stock market : An empirical study of the Hochiminh stock exchange ( HOSE) + CDHua Thanh Tu Robert T. Connolly 2000147 2009

574332.6322

Testing weak - form efficiency of Ho Chi Minh stock exchange (HOSE) Bui Duy Thanh Dr. Nguyen Kim Thu 022000793 2012

575 332.041 The ability of getting capital from banks of small and medium enterprises + CDDinh Thi Thuy Hong PhD. Vo Thi Qui 2000134 2009576 658.8 The analysis of marketing mix strategy in VietNam bank for industry and trade (VIETINBANK)Luu Tuyet Phi Nguyen Hong Anh, MBA 2000017 2008

577 658.83 The application of bluprint and means-end theory in designing the self-baking service of Yum! Shop Le Thi Thu Thao Ph.D Mai Ngoc Khuong 022000932 2011

578332.12

The application of CAMELS to evaluate the bank's performance. A case of MHB +CD Cao Le Phuong Quynh MBA. Nguyen Canh Tien 022000436

2011

579 658.827 The applications of " Focus" direction (by al ries) in brand management of Toyota motor Vietnam + CDHa Thanh Loan MBA. Cheah Kuan Yean 2000122 2009

580 658.827 The art of brand positioning of local fashion - A case of Ninomaxx, Vietnam Trần Thị Thanh Thuỳ

Nguyen Trung Thang 022001175 2013

581658

The association between audit quality and work load compression : An empirical study at grant Thornton (Vietnam) LTD +CD Le Thai Thanh MBA. Nguyen Hong Anh 022000430

2011

582 658.152 The capital structure management of a textile and garment SME SCAVI VietNam corporationTran Nhu Minh Triet Nguyen Hong Anh, MBA 2000043 2008

583658.812

The casual relationships between service quality, brand image, customer satisfaction and customer loyalty on the Honda VietNam company Dinh Ho Quang Vinh Ph.D. Nguyen Van Phuong022000989 2013

584 658.88 The credit risk management of Asia Commercial Bank + CD Nguyen Thi Thien HuongPhD. Mr. Chris Quach 2000151 2009

585331

The determinants of newscomer's performance at work in Ho Chi Minh city +CD Nguyen Ngoc Mai Vy Nguyen Thanh Trieu 022000435

2011

586 658.8 The determinants of Vietnam black market exchange rate +CD Tran Thi Kim Cuong Ph.D. Vuong Hung Cuong 022000496 2011

587 331.11 The direct and indirect effects of organizational commitment through job satisfaction of tour guides in HCMC Đỗ Phương Mai Vy

Dr. Mai Ngoc Khuong 022001095 2013

588 658.155 The effect of dividend policy on firm performance: Evidence from Vietnamese stock market

Nguyễn Nhật Diễm Châu MBA. Hoang Thi Anh Ngoc022001079 2013

Page 43

589658.84

The effect of supply and demand factors on rice export in the case of Binh Tay Co.LTD +CD Dang Vo Thanh Huong MBA. Nguyen Huu Khoa 022000516

2011

590 332.642 The effectiveness of carhart's four-factor model on HCM stock exchange +CD Pham Ngoc Tram Anh Dr. Nguyen Thu

Hien 2000291 2010

591658.301

The effectiveness of recruitment assessment tools at manpower Vietnam Nguyen Thi Quynh Lien M.A. Albert Low 2000849 2012

592 658.88 The effectiveness of the credit quality assessment and solutions : Case study in Agribank - Da Nang branch Phạm Thanh Sơn


593 658.409The effects of leadership behaviors on organizational commitment through the satisfaction of the multilevel marketing distributors - A study in Ho Chi Minh

Lê Xuân PhươngDr. Mai Ngoc Khuong 022001064 2013

594658.812

The effects of perceived service quality and perceived price fairness on business student satisfaction: The case of international university Nguyen Lam Ngoc Nhu MBA. Nguyen Minh Tuan 022000817 2012

595658

The effects of pre-privatization managers on the relationship between state ownership and firm performance Nguyen Thi Thu Tam Ph.D Le Vinh Trien 022000787 2012

596 658.812The Effects of Service Quality to Customer Satisfaction and Customer Loyalty – A study of ADSL service in Ho Chi Minh City

Nguyễn Thị Thanh Thanh

Dr. Mai Ngoc Khuong 022001184 2013

597 659The effects of Vinamilk's advertising and public relation on repurchase intention through brand awareness and consumer's perception

Bui Thi Ngoc Giau PhD Mai Ngoc Khuong 022000966 2012

598658.8

The efficiency of implementing word of mouth marketing in My Duc ceramics limited company's marketing strategy +CD Ngo Thi Hanh Phuc Albert Low 022000495

2011

599331

The employability skills in the perception of Vietnamese students of business in the workplace +CD Mieu Tieu My Ph.D. Truong Quang Duoc022000434

2011

600 658.4056 The formula for handling the product - related crisis to Vietnamese enterprise + CDNguyen Vuong Anh PhuongDr. Vu The Dung 2000114 2009

601382.6

The garments exporting to the U. S market : Case study of Nha Be corporation Tran Phan Ngoc Anh MBA. Nguyen Huu Khoa 2000873 2012

Page 44

602 658.827 The impact of brand equity on customer in Vietnamese jewelry industry - Case of Doji Gold & Gems Group Nguyen Thi Hong Phuc MBA. Nguyen Nhu Tung 022001002 2012

603658.827

The impact of brand equity on young male purchase intention towards men's skin care products Phung Thi Diem Tram Ph.D. Ho Thi Bich Van 022000729 2012

604658.827

The impact of brand pages on social networking sites: A case study brand page of Megastar on Zingme Le Dong Minh Ph.D Pham Hong Hoa 022000714 2012

605 658.827 The impact of brand personality in tablet user's loyalty: A case study in Ho Chi Minh City Tran Khai Hoan PhD. Mai Ngoc Khuong 022000973 2012

606 658.152 The impact of capital structure on firm performance in seafood processing industry in Vietnam Do Dang Hoang Nam PhD. Le Vinh Trien 022000952 2012

607 332.042 The Impact of capital structure on firm performance: A study of manufacturing companies on HOSE

Nguyễn Mai Hoài Hương MBA. Nguyen The Nam 022001077 2013

608659.1

The impact of corporate brand on customer buying decision in advertising industry: A case of Grey group Vietnam Bui Thi Huong Lan Nguyen Trung Thang MBA.022000745 2012

609658.827

The impact of corporate brand on customer buying decision in Vietnam advertising industry: A view from experts Nguyen Thi Thao PhuongMBA. Nguyen Trung Thang022000730 2012

610 658.045 The impact of corporate ownership structure on the firm profitability: A study of retailing listed companies in HOSE Nguyễn Minh Trang

Ph.D. Pham Thi Thu Tra 022001066 2013

611332.6322

The impact of dividend announcement on stock prices in Ho Chi Minh stock exchange (HOSE) Lam Dieu Linh PhD. Micheal Cain 022000796 2012

612 332.632 The impact of dividend policy on the stock price volatility in Vietnam Stock market Lê Khánh An

MBA. Nguyen Thi Thuy Trang022001100 2013

613 302.2 The impact of effective internal communication on employee performance improvement: The case in Scavi Joint Stock Company Nguyen Huong Giang PhD. Nguyen Kiem Than 022000937 2013

614332.6322

The impact of inflation to the stock market in Vietnam and recommendations Duong Van Nhat Vuong Hung Cuong Ph.D 022000751 2012

Page 45

615 658.45 The Impact of internal communication on student performance- The case of Internaltional University Đinh Việt Cường


616 332.042 The Impact of listing on stock exchange on capital structure: A case of Vietnamese steel industry Huỳnh Thị Ngọc Mai

Ph.D. Le Quang Minh 022001061 2013

617 657The impact of Merger and Acquisition on firm performance and Shareholder benefits : The case of Hung Vuong Corp and Agifish Corp

Nguyễn Hoàng LâmMBA. Le Hong Nhung 022001121 2013

618 332.1 The impact of operating leverage and financial leverage on systematic risk: A study of listed companies on HOSE Nguyễn Thủy Tiên

MBA. Nguyen Canh Tien022001112 2013

619332.6322

The impact of price limit on the stock behaviors: Evidence from Ho Chi Minh stock exchange (HOSE) Nguyen Tran Phuong TramDr. Duong Nhu Hung 022000783 2012

620658.827

The impact of social media use on brand awareness of online shopping company in VietNam - A case study of Tiki.vn company Nguyen Vu Bao Quyen M.A.s Nguyen Huu Khoa 022000992 2012

621 658.401The impact of well-built corporate governance system on financial performance of listed companies on Ho Chi Minh Stock Excahnge (HOSE)

Nguyen Ngoc Hoang Nam PhD. Le Vinh Trien 022000927 2012

622 659.1The Impacts of Emotional Advertising on Consumer Product Perception, Brand Awareness and Purchase Decision : A Case Study in Ho Chi Minh City

Vũ Ngọc Bích TrâmPh.D. Mai Ngoc Khuong022001110 2013

623 658.3111The important effects of emotional associations in Kellermodel customer-based brand equity on recruitment of rightfresh graduates in Vietnamese companies +CD

Le Phan Phuong Thao MBA. Cheah Kuan Yean 2000276 2010

624658.8342

The influence of culture on consumer behavior in purchasing Kid's foreign brand clothes in Ho Chi Minh city Nguyen Tam Khanh M.As Nguyen Huu Khoa 022000774 2012

625658.872

The influence of perception of students about online shopping retailers' ethics intention to purchase in Ho Chi Minh city Doan Thi Ngoc Bich Dr. Nguyen Van Phuong 022000781 2012

626 658.3The Influence of word-of-mouth communication on consumers' purchasing decision on restaurant service - A case study of Kobe teppanyaki restaurant in Ho Chi Minh city

Lê Hương Minh HoàiLLM. Ta Dieu Thuong 022001078 2013

Page 46

627659.1

The influences of children and advertising on mother's decision in buying products for children in Ho Chi Minh city Nguyen Vu Phuong Thy Ph.D. Nguyen Quynh Mai 022000986 2012

628658.812

The insight of forums users and the opportunity for organizations to approach customers by using forums Pham Dac Nhan Tran Tien Khoa 2000133 2009

629337

The international trade between Vietnam - Japan and its impact on Vietnam's economic growth +CD Vu Huy Hoang MBA. Ho Nhut Quang 022000467

2011

630 658.32The link between compensation and affective commitment to organization: A study on information - technology employees in Ho Chi Minh City

Doan Thi Diem Phuong MBA. Nguyen Nhu Tung 022000943 2012

631332.6322

The liquidity of Viet Nam stock market determinants and implications: Case study of Ho Chi Minh stock exchange Nguyen Thi Lan Anh Robert T. Connolly MBA. 022000805 2012

632332.041

The optimal captital structure in practices case study Khang An joint stock company real estate investment +CD Vo Dinh Trieu Dang Ph.D Ha Nam Khanh Giao 022000427

2011

633658.812

The perception of customers about the online retailers' service in VietNam Pham Minh Quoc Tuan Dr. Nguyen Van Phuong 022000983 2012

634332.1

The relationship between bank credit growth and economic growth : The case of Vietnam Pham Thanh Huyen PhD. Nguyen Kiem Than 2000844 2012

635 332.1The relationship between broad characteristics and firm performance : A study of non-financial listed company in Vietnam stock market

Võ Thanh HuyPh.D. Pham Thi Thu Tra 022001062 2013

636332.62

The relationship between capital structure and financail performance case of chosen listed companies on HOSE Nguyen Van Vinh Ph.D Nguyen Van Phuong 022000749 2012

637 371.1 The relationship between extracurricular activities and IU student's achievements Nguyen Xuan Hoa PhD. Phan Trieu Anh 022000996 2012

638332.6322

The relationship between firm growth, liquidity, capital structure and firm performance: Evidence from companies listed in Ho Chi Minh stock exchange (HOSE) Bui Thi Minh Thao PhD. Phuong Van Nguyen 022000764 2012

639658.045

The relationship between state ownership, foreign ownership and corporate governance in listed firms of Vietnam Ngo Nguyen Minh Hang PhD. Le Vinh Trien 2000848 2012

Page 47

640332.6322

The relationship between stock market development and economic growth in Vietnam Nguyen Vu Hong Minh Ph.D. Vuong Hung Cuong 022000728 2012

641332.65

The relationship between stock market performance and economic growth : the case of Vietnam +CD Nguyen Thi Quynh UyenMBA. Nguyen Canh Tien 022000507

2011

642332.6322

The relationship between stock price and trading volume: The case of Ho Chi Minh stock exchange's sector indices Nguyen Thi Hoa PhD. Duong Nhu Hung 022000724 2012

643 332.642The relationship between stock returns and stock market liquidity : The case study in Ho Chi Minh city stock exchange (HOSE)

Cao Xuân ThanhMBA. Le Phuong Thao 022001099 2013

644658.045

The relationship of ownership structure and firm performance : A case of listed companies on HOSE +CD Phan Thi Kim Cuong M.Sc Hoang Thi Anh Ngoc022000453

2011

645 381.1 The role of advertisement, sponsorshipand brand equitytowards consumer preferences a case of Heineken +CD Tran Kim Sang Ph.D. Nguyen

Quynh Mai 2000272 2010

646 382.6 The role of export in GDP growth and revealed comparative advantage of Vietnam's export in the period 2001- 2011

Nguyễn Thị Kim Ngân M.PHIL Nguyen Thanh Trieu022001150 2013

647 388.4132The strong and weak points in distribution system for commercial cars of Truong Hai auto company in the southeast region +CD

Nong Ngoc Duy Ph.D. Ho Thi Bich Van 2000284 2010

648 659.2 The study of consumer attitudes towards the display advertising Vo Thi Minh Hien MBA. Le Dinh Minh Tri 022000789 2012

649 658.3

The study of consumer perceptions and consumer characteristics influencing on purchase intention of Private label buyer at Co.opmart :The Case of Provincal Labour Migrants and Students Living in Ho Chi Minh City.

Thái Thanh Bình

Ph.D. Pham Hong Hoa 022001124 2013

650658.812

The study of customer satisfaction in case of Yofana (Frozen Yogurt Store) www.yofana.com +CD Do Nguyen Tuan Khoi Ph.D. Ho Thi Bich Van 022000510

2011

651658.812

The study of customer satisfaction in the case of vietnamsach.com.vn Bui Le Minh Phuong Ph.D Nguyen Quynh Mai 022000798 2012

652362

The study of factors influencing: The choice of FV hospital as destination choice for medical tourism Nguyen Huynh Quoc NhutM.B.A Tran Tien Khoa 022000761 2012

653 332.642 The study of industry's performance size factor and seasonal effects in hose +CD Nguyen Thi Kim Thao MBA. Le Hong

Nhung 2000295 2010

Page 48

654332.452

The study of measure and manage exchange rate risk to Vietnamese government debt Huynh Ha Hanh Dung Ph.D. Vuong Hung Cuong 022000445

2011

655332.452

The study of relationship between exchange rate and inflation in Vietnam +CD Phuong Hoang Giang MSc. Le Hong Nhung 022000446

2011

656658.7

The study on expanding chain of stores of urban station take - away coffee in Ho Chi Minh city Nguyen Thi Phuong HangNguyen Quynh Mai, Ph.D 022000782 2012

657658.812

The study on the satisfaction of foreigner tourists for tourism service quality in Ho Chi Minh city Tran Nhat An M.A Nguyen Huu Dang Khoa022000726 2012

658658.812

The willingness of customer to purchase for online copyrighted music: A case in VietNam Nguyen Luan Dr. Tran Tich Phuoc 022000981 2012

659 658.812 The youth behaviour towards the choice of branded and unbranded fashion in Ho Chi Minh city Thái Thị Như Quỳnh

Nguyen Trung Thang 022001153 2013

660 658.15 Topic : Business Analysis and Valuation: the case of Minh Phu Seafood Corporation (MPC) Phùng Phương Thảo

MBA. Phan Ngoc Anh 022001137 2013661 388.112 Transport performance and cost in logistics of 3A Pharmaceutical Co., LTDNguyen Thi Anh Thu Dr. Chuck Wilson 2000032 2008

662 658.812 Understanding acceptance of for mobile phone with the view of people studying and working in Thu Duc district Tô Minh Phương


663658

Understanding cross - cultural management of foreign companies in Vietnam : Case study of Mercedes - Benz Vietnam limited company +CD Duong Thi Van Thao MBA. Albert Low 022000428

2011

664658.872

Understanding customer satisfaction toward online banking service in banking industry in Ho Chi Minh city Dao Thi Binh Yen M.A Nguyen Thi Huong Giang022000993 2012

665 658.812 Understanding factors affecting customer loyalty toward fabric softener - The case of Comfort Vietnam

Phạm Ngọc Trương Thư MBA. Nguyen Thi Huong Giang022001081 2013

666 331.11 Understanding major factors influencing : The employee job satisfaction : Case study of FQM Corporation

Nguyễn Thái Thùy Dương Ph.D. Charles Leonard Wilson022001116 2013

667 657.75 Understanding Propensity to Purchase Private Brands by Vietnamese Consumers

Nguyễn Thị Hồng Diễm MBA. Nguyen Thi Huong Giang022001072 2013

668 381.11Understanding retail shopper behavior and building an efficiency retail business model for calia health and beauty store

Hòa Nguyễn Thảo Nguyên Dr. Pham Hong Hoa 022001145 2013

Page 49

669332.6322

Understanding the affection of lending rate to the real estate companies in HOSE and generating: The reasonable plan for these companies Nguyen Thi Phuong LoanNguyen Thi Thuy Trang 022000808 2012

670 658.812 Understanding the behavior intention to use ATM services of students at National University Dormitory Dang Thi Kim Ngan DBA. Pham Hong Hoa 022000951 2012

671658.8

Understanding the influence of company's marketing mixes on consumer decision making process toward choosing convenient stores: A case study of " shop and go" stores in Ho Chi Minh city Luong Khanh Nhu MA. Nguyen Huong Giang022000760 2012

672 658.812 Undestanding Factors influencing Customer Purchase Intention - The case of KFC Võ Thị Cát Tiên


673658.812

Using queuing theory to optimize waiting lines at supermarkets + CD Nguyen Quoc Thang MBA. Tran Tien Khoa 2000123 2009

674658

Using servprer model to mearsure service quality of cultural tour of Dat Nuoc Viet company Tran Trinh Phuong Ph.D Le Thanh Long 022000742 2012

675 658.8343 Using servqual model to access customer satisfaction in BHD cinema Lam Phuong Linh Dr. Pham Hong Hoa 022000947 2012

676 381Van-sales model and it's differences with the tranditional presales case of Vietnam dairy joint-stock company (Vinamilk)+CD

Nguyen Thuy Anh Thu Ph.D. Ho Thi Bich Van 2000266 2010

677657.8333

Vietnam accounting standards application benchmarking international accounting standards and how it impacts on foreign investors' decision making + CD Dinh Thi Thuy Van Phd.Vo Thi Qui 2000116 2009

678 338.83 Vietnam merger and acquisition characteristics and issues + CD Nguyen Thi Thanh Thuy Dr. NguyenThu Hien 2000159 2009

679 332.63 Vietnam SME's percieved barriers to Private Equity : With focus on Food and Beverage Sector

Nguyễn Thị Linh Xuân Ph.D. Ho Diep 022001123 2013

680 658.812 VietNam young customer's attitudes toward burger king in HCM city Nguyễn An Bảo Trân


681658.152

Vietnam's economy in the time of EU debt crisis: An analysis of export and FDI in relation with EU Hoang Kim Ngan Ph.D Pham Thi Thu Tra 022000737 2012

Page 50

682 332.4 Vietnam's inflation in recent years and prediction of inflation for the near future

Huỳnh Nguyễn Chí Hải Ph.D. Nguyen Phuong Anh022001125 2013

683 381.3 Visual merchandising : A case of Wellcome supermarket + CD Bui Nguyen Xuan Ha Cheah Kuan Yean 2000171 2009

684 332.673 Working capital financing to foreign-invested enterprises: Issues at HSBC Bank (Vietnam) Ltd Đào Thị Huỳnh Lan


685332.0412

Working capital management - Case study American standard Vietnam incorporation +CD Nguyen Dang Khoa MBA. Nguyen Hong Anh 022000499

2011

686 332.1 Working capital management and firms performance: A case of Manufacturing Firms listed on HOSE

Hoàng Thị Thanh Loan MBA. Nguyen The Nam 022001180 2013

687658.314

Workplace environment and its impact on employees' motivation : The case of Hoang Anh construction and housing development company + CD Nguyen Duy Khuong PhD. Phan Trieu Anh 2000157 2009

Page 51

Documents

THESIS - SCHOOL OF BUSINESS ADMINISTRATION van BA.pdfthesis - school of business administration Page 1 14 658.827 A research on brand identity and intend to buy PNJ jelwery Trần