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THETFORD WEATHERIZATION
OUTREACH CAMPAIGN
2012 Upper Valley Energy Committee RoundtableMay 24, 2012
SERG HEAT Campaign Mission
Increase home weatherization in VT and NH Communities
Field test and identify effectiveness of various Community Based Social Marketing measures at stimulating action
Improve and replicate in other communities
Identify and Partner with Local Project Champion
Thetford Energy Committee
TEC – official town energy committee, formed in 2002 and well known, respected in town
Successful track record of local energy projects
Setting Thetford Project Goal
Match VT Climate Change Goal of reducing energy use by 25% in 25% of VT homes by 20201. Ask Listers for # of homes in town & divide by 4.2. Ask EVT and Community Action Agency for # of
homes already weatherized in town3. Deduct #2 from #14. Divide #3 by # years to 2020
Thetford needs triple to 36 the number of homes being weatherized every year.
Expand Organizing Team
Meet with and explain program to wide diversity of community & neighborhood groups
Recruit past project volunteers and weatherization participants
Announce via list serve and emails
Ended up with 50 volunteers
Develop Local Brand Recognition
Thetford HEAT (Home Energy Action Team) logo used on tote bags, t-shirts, letterhead, and flyers to make
program easily identifiable and develop a sense of community effort.
Publicize Broadly
Letter to every home in town
Town listserv notices
Thetford Elementary School and Thetford Academy newsletters
Town Newsletter
Emails to SERG, TEC and project sponsor lists
Flyers/Posters
Letters, News Article, Transaction Ad and Calendar Announcements in Valley News
Initiative #1Thetford Home
Weatherization Incentive Program – THWIP
$24,000 Federal Stimulus grant to provide financial incentives matching the up to $2,500 per home from Efficiency Vermont for home weatherization
Launched in July, 2011
18 participants completed work by February, 2012.
See complete program registration details at www.thetfordvermont.us/weatherization-incentives/
THWIP Results
Average projected energy savings per participant 26.42%
Average projected annual energy cost savings per participant $914
Projected annual energy cost savings for all participants$15,538
Total cost of jobs (local economic stimulation) $160,669
Average years to return of investment through savings with THWIP & EVT incentives 6.62
Average annual return on investment with THWIP & EVT incentives 14%
Initiative #2: Door2Door Outreach Goals
Deliver weatherization information and resources to all 1,100 Thetford homes
Educate homeowners about weatherization benefits and options
Encourage homeowners to take action
Initiative #2: Door2Door Materials
Simple messaging: “Save Energy – Save Money – Increase Home Comfort”
Free CFL and discount coupons from EVT
Available Resources & Programs
Local Case Studies
Home Heating Efficiency Calculator
Energy Saving Tips
Home Weatherization Survey
Door2Door ResultsVisited 650 Homes (60% of
Thetford homes)
Mailed info packets to remaining 350 homes
Collected energy use surveys on 240 homes – 134 included BTU/sq ft, a simple measure of relative home efficiency
Installed 158 free CFLs
Collected 125 email addresses for easy ongoing contact
Initiative #3:
150 Attendees
16 vendors
Demonstrations
Button Up Workshop
Weatherization Skits
Door Prizes including free home energy assessment
Thetford HomeEnergy Expo
Initiative #4:
A day-long hands-on training in Do-It-Yourself home weatherization produced by and available through Central Vermont Community Action Council
11 attendees
Initiative #5: Open Home Tour
Open community visits to 2 homes that had gone through the Home Performance and DIY programs open to public for viewing
About 2 dozen homeowners participated
Produced by and available through Efficiency Vermont
Next Steps in Thetford: Ongoing Education and
Tracking ResultsTo date, 29 Thetford homes have been weatherized since
July 2011
Entered homeowner information into database
Targeting outreach toward homes with high BTU/sf
Developing simple case studies being on completed jobs
Continue providing energy-saving information and opportunities to homeowners. Preparing to launch PACE education outreach
Asking participants to report on weatherization improvements installed, energy savings attained and what measures made them take action every year for 3 years.
Next Steps for SERG
Continue assisting Thetford
Developing “How to Guide”
Developing workshop to be delivered regionally throughout Vermont
Will work with other towns to improve and replicate
Project Time and FundingMore than 500 SERG organizing hours – would
be less in future
More than 500 Thetford HEAT volunteer hours
$26,300 in grants, including $5,500 in local business sponsorships
SERG would like to thank High Meadows Fund, Efficiency Vermont, Granite United Way, VECAN, Clean Air-Cool Planet and Ben & Jerry’s Foundation for their support as well as all the Thetford HEAT volunteers and sponsors for their generous contributions of time and money!
Thank you!
2012 Upper Valley Energy Committee RoundtableMay 24, 2012