Thi truong khach san Vietnam

7/24/2019 Thi truong khach san Vietnam

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BP. Nghin cu v Tvn Ton cuCaa

2013, CBRE, Group Inc.

Th trng Khch san Vit Namim tin th trng

Thng s kinh t

Vi mc gi hp l v nguncung a dng, khi khch sn 3sao l phn khc c mc tngtrng v doanh thu phng sovi cng knm trc cao nhttrn ton thtrng.

Nhng khch sn trc thuc cccng ty du lch c quy m ln

trn thtrng nhSaigontouristv Liberty Group l nhm khchsn t c cng sut phngcao nht, t c th thy lithtrong vic hp tc gia khidch v du lch l hnh v khikhch sn.

Th trng khch sn tiTP.HCM dkin s c hngli tvic ngun cung mi hnch. p lc ln cng sut phng

s t c kh nng xy ra trongthi gian ti. Cc khch sn c vtr thun li s c li th hntrong vic tng gi phng.

Khch thu ti a scc khchsn Vit Nam ni chung vTP.HCM ni ring phn ln lkhch du lch. Khch doanh nhnv khch MICE ch chim phnnh.

Nm thtrng dnu vlngkhch du lchn Vit Nam trong

Qu 3 theo th t gim dn lTrung Quc, Hn Quc, NhtBn,i Loan, M.

Nm 2013, SDu lch thnh ph trin khai cc chng trnhkhuyn mia dng hiu qu, tchc skin vn ha, lin tc cithin h thng thng tin cho dukhch. Thnh phcng cng bng dy nng gii quytcc vnvan ninh du lch.

Trong Q3/2013, Tng Cc du lchVit Nam bn tho vi ccitc tThi Lan v Campuchia vvic ban hnh mt ththc dngchung cho nhng khch du lchn ba quc gia ny.

Q3 2013

Bng 1: Khch sn TP.HCMC, Thng S Chung, Q3/2013

Vit Nam Q3/2013 Q-o-Q Y-o-Y

Tng trngGDP thc

5,5%

CPI (cui k) 6,3%

Du lch(lt khch)

2,0 triu

TP.HCM 9T/2013 Y-o-Y

Tng trngGDP thc

8,7% (Q3/2013)

CPI (cui k) 4,4% (9/2013)

Du lch(lt khch)

2,8 triu

H Ni 9T/2013 Y-o-Y

Tng trngGDP thc

7,88%

CPI (cui k) 6,7%

Du lch(lt khch)

1,3 triu

5 SAO 4 SAO 3 SAO 3-5 SAO

Tng ngun cung (khch sn) 16 19 75 110

Tng ngun cung (phng) 5.146 2.967 5.622 13.735

Ngun cung mi (phng) 306 170 166 642

Cng sut phng bnh qun (%) 62,9% 62,2% 60,6%

Thayi theo qu (im phn trm) -1,5 pp 1,9 pp -0,6 pp

Thayi theo nm ( im phn trm) 3,1pp 3,5 pp 8,6 ppGi phng bnh qun (USD/phng/m) $122,52 $70,56 $39,59

Thayi theo qu (%) 1,7% 1,0% -6,1%

Thayi theo nm (%) 0,2% -3,9% 10.6%

Doanh thu trn phng (USD/phng/m) $77,08 $43,87 $24,00

Thayi theo qu (%) -0,7% 4,2% -7,0%

Thayi theo nm (%) 5,4% 1,8% 28,9%

* Bao gm cc khch sn 3-5sao (c cp sao v khng c cp bi Tng Cc Du lch Vit Nam vi sphng trn 40 phng /khch sn** Gi phng bnh qun (ADR) khng bao gm ph dch vv VAT

Ngun: CBRE, Tng Cc Du lch Vit Nam

Qu 3/2013 l mt qu si ngcho thtrng khch sn vi vickhai trng ba khch sn caocp trong trung tm thnh phmc d nn kinh tcn mm.

l khch sn 5 sao PullmanSaigon Centre trn ng TrnHngo vi 306 phng, khchsn 4 sao Liberty Central Saigon

Riverside vi 170 phng vkhch sn 3 sao A&Em vi 52phng.

Lng khch quc t nTP.HCM trong 9 thngu nmtng 3% so vi cng k nmtrc, tng ng 2,8 triult. Cng sut phng ca cckhch sn nh cng ci thin.

Sci thin cng sut phng do

cng gip cho doanh thuphng ca tt ccc phn khcc ci thin ln u tin sauby qu lin tc gim.

THTRNG KHCH SN TP.HCMLNG KHCH TNG, NGUN CUNG MI GII HN-THTRNG TNG TRNG

VNQ3 GDP

5,1% y-o-y

TP.HCMQ3 GDP

10,3% y-o-y

VNINDEX17,7% y-o-y

H NIQ3 GDP

7,9% y-o-y

VN Q3 CN CNTHNG MI

1,3 TUSD

GI VNG19,7%


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TUY GI THU TRUNGBNH HNG NGY (ADR)

GIM, CNG SUT THUPHNG TNG VN GIPCI THIN DOANH THUPHNG TRUNG BNH(REVPAR)TNG 6% SOVI CNG KNMTRC

TH TRNG KHCH

SN S I MT VINHIU THCH THCTRONG NM TI DONGUN CUNG TNG

ADR THP THCY CNG SUT PHNG TNG - DOANH THU PHNG CI THIN

Trong 9 thng u nm 2013,khch quc t n H Ni t1,36 triu lt, tng 20% so vicng k nm trc. S lngkhch ni a tng 11,3% so vi

cng knm trc. iu ny phn no gip gim p lc lpy phng trong bi cnh suythoi kinh t ang din ra v thtcht chi tiu ca khch du lch vdoanh nghip. Trong qu 3, thtrng chng kin sci thinv cng sut cho thu so vicng k nm trc. Cng sutcho thu phng ton th trngt xp x57%, khng thay iso vi qu trc nhng c sci thin so vi cng k nmtrc, tng 4,1%. Tt c3 mngkhch sn chng kin nhngci thin i vi cng sut chothu phng so vi cng knmtrc, khi khch sn 3 sao ghinhn mc tng cao nht, chothy stht cht ngn sch cakhch thu. iu ny c thc coi l tin tt,c bit l vima thpim nh qu 3. Tuynhin, nh cp trc ,iu nytc thng qua vic

p dng gi thu phng thphn.

RevPar trung bnh Q3/2013 t41,4 USD/phng/m, gim nh0,8% so vi qu trc, nhngtng 6% so vi cng k nmtrc. Stng trng RevPar so

vi cng knm trc l do sci thin cng sut cho thuphng, nhng gi phng trungbinh thp hn.

Trong ba thng cui nm 2013dkin tng ngun cung stngln 9.840 phng, tng 13,5% sovi cng k nm trc. D nquan trng nht mi gia nhp thtrng H Ni l khch sn 5sao JW Marriot vi 450 phng.Trong khi , mt skhch sn2-3 sao nm trung tm thnhph c em rao bn khicc nh u t lo ngi v trinvng li nhuntc

Mt din bin tch cc cho thtrng khch sn Vit Nam lhng hng khng gi r y thamvng VietJet Air ng muati 92 my bay Airbus (EAD.PA)tr gi khong 8.6 t USD vokhong thi gian gia 2014 v

2022 trong mt ng thi nhmtng cng s hin din cahng trong mt th trng phttrin nhanh khu vc. iu nysto stin li v nhu cu caohn cho ngi nc ngoi nVit Nam.

KHCH SN H NI

Bng 2: Khch sn H Ni, Thng s chung, Q3/2013

5 SAO 4 SAO 3 SAO 3-5 SAO

Slng khch sn 12 15 41 68

Tng ngun cung (sphng) 3.768 2.103 2.910 8.781

Ngun cung mi (sphng) 0 0 -50 -50

Cng sut cho thu trung bnh (%) 59% 53% 56% 57%

Thayi theo qu (im phn trm) -1,5 2,1 1,1 0,0

Thayi theo nm ( im phn trm) 3,6 3,2 5,6 4,1

Gi thu trung bnh hng ngy(US$/phng/m)

$99,4 $57,8 $32,2 $72,5

Thayi theo qu (%) 0,93% -7,33% -3,37% -0,80%

Thayi theo nm (%) -1,7% -0,4% -9,7% -1,6%RevPar (US$/phng/m) $58,8 $30,9 $18,1 $41,4

Thayi theo qu (%) -1,6% -3,5% -1,4% -0,8%

Thayi theo nm (%) 4,6% 6,0% 0,3% 6,0%

**Gi thu phng trung bnh hng ngy (ADR) khng tnh ph dch vv thuVATNgun: CBRE, Tng cc du lch Vit Nam

Sau hai qu tng ngun cung(Hilton Garden Inn H Ni trongqu 1 v Candeo Hotels H Nitrong qu 2), khng c nguncung mi c ghi nhn trong

Q3/2013. Khch sn i Dng(3 sao) ng ca khin nguncung gim 50 phng. n cuiQ3/2013, tng ngun cung tchly ca H Ni mc 8.781phng, ch yu tp trung ccqun Banh v Hon Kim.

Phi i mt vi nhiu kh khntcuc khng hong kinh ttoncu nm 2009, khi khch quc t,c bit l tcc nc chu u,gim mnh v th trng khch

sn i mt vi tnh trng dtha cung trong ngn hn, thtrng khch sn ghi nhn xuhng gim gi thu phng. Huht cc khch sn phi iuchnh gim gi phng ca h duy tr cng sut cho thu. Trongqu 3, mt sdn tip tc pdng chin lc gim gi. Ktqu l ADR cho ton th trngt xp x72,5 USD/phng/m,gim 0,8% so vi qu trc v

1,6% so vi cng knm trc.Tuy nhin, cn lu rng qu 3l ma thp im ca thtrngkhch sn H Ni.

Th trn

gkhchsnVitNam|im

tinth trng


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Q3/2013 cho n nm khchsn mi khai trng l HolidayBeach, Northern, Mng Thanh

Nng, Olalani Resort &Condotel v Moonlight, cung cpthm cho thtrng 745 phng 4sao v 90 phng 3 sao.

Trong chn thngu nm 2013,thtrng khch sn chng kinstng mnh trong phn khc 4sao vi su khch sn do chu ttqun l, trong c bakhch sn nm pha bin.Phn khc 5 sao v 3 sao chcthm mt khch sn mi ckhai trngmi phn hng. Thphn khch sn 4 sao tng ln30,1%, 5 sao chim 35,2% v

phn cn li l cc khch sn 3sao.

So snh theo nm, th trngkhch sn Nng cng ghinhn s tng trng tch cctrong gi phng bnh qun ccphn hng 5 v 4 sao. S giatng ny l do gi phng huht cc khch sn c cithin, trong Crowne Plaza vHyatt Regency ghi nhn mctng ng lu . Thm vo ,gi phng cao cc khch snmi khai trng trong nm 2013cng gip cho gi phng bnhqun tng.

TNG TRNG DU LCH GIP CI THIN THTRNG

Stng trng ca lng khchdu lch gip cho cng sutphng ca hu ht cc khchsn 5 sao v 4 sao tng ln.Theo , cng sut phng bnhqun ca khi 5 sao tng 6,3im phn trm theo nm. Tuy

nhin, do s gia tng ng kca ngun cung 4 sao mi, cngsut trung bnh ca khi nygim 1,2 im phn trm so vicng knm trc.

Trong chn thngu nm 2013,c 2.500.000 lt khch n Nng, cao hn 17,5% so vicng k nm 2012. Khu vckhch ni a t khong2.000.000 khch, tng 21,3%

trong khi khch quc t t500.000 lt, tng 4,3%.

Khch du lch Trung Quc chimkhong 50% lt khch quc tn Nng. iu ny l nhvo sthnh cng ca vic kinhdoanh sng bi ti khch snCrowne Plaza thu ht cnhng du khch Trung Qucnchi bi. Khch du lch Hn Quccng tng mnh t 5% trong1H2012 ln 11% trong chn thng

u nm 2013.

DOANH THU PHNG CAPHN KHC 5 SAO V 4

SAO TNG SO VI QUTRC V SO VICNG KNM TRC

KT QUKINH DOANHCA KHI KHCH SN 4SAO SBNH HNGDO SGIA TNG CA

NGUN CUNG MITRONG NHNG QU TI

Trong ba qu ti, khch sn 4sao v 3 sao s i mt vinhiu thch thc hn khi thtrng c thm 777 phng 4 saov 750 phng 3 sao mi trong khichc 117 phng khch sn 5sao mi ca d n Melia

Nngc khai trng.

Trong Q4/2013, gi phng bnhqun ca cc khch sn hinhu c k vng s tng doma cao im ca khch quct. Tuy nhin, ngun cung mitrong Q3/2013 s lm tng scnh tranh gia cc khch sn 4sao, c bit l khch sn trongthnh ph. Srt th v xemgi phng v kt qukinh doanh

ca cc khch sn 4 sao b tcng nhthno bi cc khchsn mi trong nhng qu tiptheo.

KHCH SN NNG

Vietnam

Hotel|MarketView

Bng 3: Khch sn Nng, Thng s chung, Q3/2013

5-SAO 4-SAO 3-SAO 3-5 SAO

Ngun cung (skhch sn) 9 10 29 48

Ngun cung (phng) 2.072 1.776 2.043 5.891

Ngun cung mi (phng) 0 745 90 835

Cng sut phng trung bnh (%) 62,4% 44,5%

Thay i theo qu (im phn trm) 5,1 pp 6,1 pp

Thayi theo nm (im phn trm) 6,3 pp -1,2 pp

Gi phng trung bnh(USD/phng/m)**

$153,75 $63,65

Thayi theo qu (%) 3,6% -2,2%

Thayi theo nm (%) 44,8% 19,0%

* *Gi phng bnh quntrn khng bao gm VAT v ph dch v.

Ngun: CBRE


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LIN H

BP. Nghin cu & T vn TP.HCM

Marc TownsendTng Gimciu hnhCBRE Vit NamPhng1201, M Linh Point Tower,2 Ngc K, Qun 1t:+84 903 006 790e:[email protected]

bit thm thng tin v bnim tin th trng TP.HCM ny, vui lng lin h:

Dung DngPh Gim cBP. Nghin cu & Tvn TP.HCMCBRE Vit NamPhng1201, M Linh Point Tower,2 Ngc K, Qun 1t:+84 913 38 1118e:[email protected]

Ngc LQun l Cp caoBP. Nghin cu & Tvn TP.HCMCBRE Vit NamPhng1201, M Linh Point Tower,2 Ngc K, Qun 1t:+84 908 6666 35e:[email protected]

BP. Nghin cu v T vn Ton cu

Ti liu ny doi ngNghin cu Chu Thi Bnh Dng CBRE thc hin.i ngny trc thuc bphn Nghin cu vTvn Ton cu CBRE mt hthng bao gm nhng chuyn vin nghin cu v tvnu t, cng cng tc vi nhau nhmcung cp cc bo co nghin cu thtrng btng sn, cng nhng gii php tvn v dbo kinh tcho cc nh u tv khch thu trn ton cu.

Min tr trch nhim

2013, CBRE, Group Inc. CBRE Limited xc nhn thu thp thng tin trong ti liu ny tnhng ngun m chng ti cho l

ng tin cy. Trong khi chng ti khng nghi ngtnh chnh xc ca thng tin, chng ti khng kim chng v skhng bom,oan chc hayi din cho cc thng tin ny. Quc gic trch nhim kim chngc lp tnh chnh xc v ton vnca thng tin. Ti liu nyc thit kring cho khch hng v chuyn gia ca CBRE sdng. Mi bn quync bo lu.Khngc sao chp ti liu di mi hnh thc nu khngc CBRE chp thun trc bng vn bn.

+ THEO DI TRC TUYN

GOOGLE+https://plus.google.com/110640413332542089478#110640413332542089478/posts

FACEBOOKhttp://www.facebook.com/pages/CBRE/85277065893

TWITTERhttp://twitter.com/cbreAPresearch

Hnh 1: Cc d n mi hon thnh

Liberty Central Saigon Riverside, TP.HCM

JW Marriott , H Ni

Pullman , Qun 1, TP.HCM

Novotel, Nng

Th tr

ngkhchsnVi tNam|i m

ti nth trng
https://plus.google.com/110640413332542089478https://plus.google.com/110640413332542089478https://plus.google.com/110640413332542089478http://www.facebook.com/pages/CBRE/85277065893http://www.facebook.com/pages/CBRE/85277065893http://twitter.com/cbreAPresearchhttp://twitter.com/cbreAPresearchhttp://twitter.com/cbreAPresearchhttp://twitter.com/cbreAPresearchhttp://www.facebook.com/pages/CBRE/85277065893http://www.facebook.com/pages/CBRE/85277065893https://plus.google.com/110640413332542089478https://plus.google.com/110640413332542089478https://plus.google.com/110640413332542089478

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Thi truong khach san Vietnam