Think – Social Media · “Social media has redefined communication, leaped across borders and is now influencing the world of politics. The recent US presidential election has

Copyright © 2013, SAS Institute Inc. All rights reserved.

CONFERENCE THEMES

• Trust• Brave Delegates (Security Risk) • Media – ‘stick-holder’ or ‘stake holder’, misinformation• Election Apathy• Elections are often violent• Security not a focus of Electoral bodies

• Think – Social Media


ELECTIONS, SOCIAL MEDIA AND PUBLIC SECURITY

Gerard McDonnellClient Director – Public Security UnitMiddle East and Africa


POLITICS AND ELECTIONS

• An open campaign, policy broadcasted• Clear Message demonstrating their credentials and agenda• Compelling to the public, enlisting their support• Everyone knows

- who they are- what they are saying- who they are influencing- if they are winning


WHAT WE SEE

Hyde Park CornerPolitical Campaign Speeches

People Voting

Election Results


“In particular, Twitter has emerged as an increasingly popular tool because it gives politicians a user-friendly platform to talk about new developments and issues, while connecting with their constituents.”sysomos.com

SOCIAL MEDIA &

ELECTIONS

“Social media has redefined communication, leaped across borders and is now influencing the world of politics. The recent US presidential election has shown that platforms like Facebookand Twitter reach voters in ways that traditional media no longer can”.

Friends of Europe/Future of Europe

“Social media has redefined communication, leaped across borders and is now influencing the world of politics. The recent US presidential election has shown that platforms like Facebookand Twitter reach voters in ways that traditional media no longer can”.

Friends of Europe/Future of Europe

There are millions of virtual

‘Hyde Park Corners’happening all over the world 24 hours a day


SOCIAL MEDIA &

ELECTIONS • Analytics to predict outcomes


SAS® SOCIAL MEDIA

ANALYTICSHOW YOU CAN LEVERAGE IT FOR ELECTIONS

• Understand people sentiment, trends, issues and opportunities

• Unearth emerging topics, phrases or issues relevant to your objectives

• Establish relationship with “community” and individuals, and gain their trust

• Introduce your ‘voice’into the conversation in an authentic way

• Deliver responses back to population – show that you heard them

• Leverage insight and feedback and port back across all aspects of your population

SAS Proprietary & Confidential (please do not distribute)


INTERNET IN

AFRICA • Fastest growth in the World and room for lots more!


Kenya Median ageKenya Median age

19 years


AND THE POINT AND THE POINT

ISIS……

• We CAN see it all.

• Everything is tangible• These are the ‘Public Politicians’

• What about the ‘Secret Politicians?’

• The ones who do not want to be seen• With a destructive campaign

Remember the Arab Spring?


TERRORISM THE LINK TO POLITICAL ELECTIONS

“The unofficial or unauthorized use of violence and intimidation in the pursuit of political aims”Oxforddictionaries.com

“Terrorist groups are discontented political actors. Similar to other political actors such as parties and interest groups, terrorist groups have political goals, even though they differ from other political actors in terms of the tactics they use to reach their goals”.

“The attacks of March 2004 in Spain are just a few of many similar examples of increased terrorist activity during the times of important democratic national elections. In fact, it is fairly common for democratically elected governments to be concerned about terrorist attacks around election times”. Article by Deniz AksoyDepartment of Political SciencePennsylvania State University


HOW DO TERRORISTS LEVERAGE

SOCIAL MEDIA FOR A POLITICAL CAMPAIGN?


PROOF


WOULD YOU LIKE TO SEE

HOW?Al Shabab Public Opinion Map



HOW?Al Shabab Heat Map



HOW?Boko Haram Political Opinion Map



HOW?Boko Haram Heat Map



HOW?Al Qaeda Political Opinion Map



HOW?Al Qaeda Heat Map



HOW?ISIS Political Opinion Map



HOW?ISIS Heat Map



HOW?ISIS Security Threat Map



HOW?General Security Threat Dashboard


KEY PERFORMANCE

INDICATORS

Ways to filter data

Historic volume reports with sentiment

Hashtag listing (sort by columns)

Top Sites by volume (sort by type)

Detailed Sentiment by Type, Source, and Site.

Data is compared against historical trend lines, using statistical rules and predefined business rules to understand if the movement is significant and relevant to the business. Drill to document detail is available throughout this portal.



HOW.... to measure influence?



HOW.... to see what they are saying on a large scale?



HOW.... they change over time?


SASSAS®® SOCIAL SOCIAL

MEDIA ANALYTICSMEDIA ANALYTICS

DATA COVERAGE


� Good, but a little outdated. I bought the Nikon Coolpix L10 as my first digital compact P&S camera. I had it for a couple of weeks, until mine had a 'lens error' that basically made the camera inoperable (it was stuck open). It might've been due to batteries running low, but I tried another set (which I now think was also low).

� The picture quality from the L10 was very good, a bit of barrel distortion was noticed in the wide angle and shooting tall skyscrapers (noticed by the curve along the side of the frame where the buildings are supposed to be straight).Another gripe I had with the camera was how slow the auto-focus was. It would basically go through the whole range of focus every time I pressed the shutter half-way and then some. This became more annoying the more I used it.

� Eventually a lot of my pictures came out blurry, including outdoor overcast days with 3x optical zoom. Basically anytime there's zoom & less than ideal lighting, I would have to have rock steady hands to get non-blurry pictures. Overall it's a good camera if you can overlook the issues I mentioned.

Product: Nikon Coolpix L10, Polarity: mixedFeature: good camera, Polarity: positive

Feature: lens error, Polarity: negative

SENTIMENT ANALYSIS


The Power to Know®

Who

What

Why

How


4: WHO IS SAS AND WHY US?

Copyright © 2013,, SAS Institute Inc. All rights reserved.

SAS SINCE 1976 KEY FACTS

Customer

Retention

(Renewals)

Public Security

Customers Globally

Installations

Market

Share

Of the top 100 companies

on the 2009 FORTUNE

Global 500® list are SAS

customers

Employees

World’s largest privately

held software company

Years of experience

focused on

Analytics & Public Security


CUSTOMER

REFERENCE

Election Canada uses SAS in 3 main ways:

1)To validate the accuracy of the National Register of Electors 2)To match records from various sources to determine the identity of an elector

3)To analyze campaign spending after an election to ensure compliance with

the laws

SAS is not used to facilitate the election event – primarily pre and post analysis.


SAS SOLUTIONS WHAT WE DO


MORE SIMPLY:

•There are things….�We know we know�We know we don’t know�We don’t know we know *�We don’t know we don’t know


MORE SIMPLY:

Copyright © 2013, SAS Institute Inc. All rights reserved. www.SAS.com

THANK YOU

Documents

Think – Social Media · “Social media has redefined communication, leaped across borders and is now influencing the world of politics. The recent US presidential election has