New Strategies for the New Reality.

THINKAHEAD

EdNETconference.com

The industry’s exclusive venue to discuss current trends and

the future of education with top leaders and innovators.September 25-27Dallas, Texas

Brought to you by

@EdNETbiz #EdNET16

What’s Next?

EdNETconference.com

GETCONNECTED

EdNET provides hours of dedicated networking time each day along with an exclusive online networking directory so you can connect with attendees before, during, and after the conference.

500+ education stakeholders come to EdNET to Think Ahead about the education market.

Publishers, software developers, hardware manufacturers, investors, industry analysts, and providers of services to schools come to EdNET to:

• Gain essential market insight on the latest funding, legislation, technology, and curriculum developments

• Determine the right business strategy based on current market trends

• Understand how integrated marketing is connecting with educators

• Meet and brainstorm about challenges, solutions, and opportunities for growth

EdNET Community

EdNET 2016 Registration Opens (2:00 – 7:00 pm)

Business Networking Forum (4:00 – 5:45 pm)

Speed dating for businesses! Thirty seconds of fame is your chance to introduce yourself and your organization, and to let attendees know your objectives and the contacts you’d like to make. We schedule this “meet-up” opportunity for Sunday to give you the rest of the conference to make the most of these early connections.

Kickoff Reception (5:45 – 7:15 pm)

Here’s your chance to turn 30 seconds into a powerful long-term connection. Following the 30-second introductions of your fellow EdNET attendees, grab a bite to eat, and let the networking begin!

Keynote Speakers

SUNDAY, SEPTEMBER 25

Agenda At-a-Glance

Jim Carroll is acknowledged as one of the world’s leading global futurists, trends, and innovation experts. With a massive global blue chip client list, Jim helps transform growth-oriented organizations into high-velocity innovation heroes. He has researched key innovation success factors for dozens of industries, associations, professions,

companies, and individuals and brings deep, strategic insight to his presentations. His client list is a veritable who’s who of global leaders from various Fortune 1000 companies and organizations. Jim has shared the stage at events with President George W. Bush, Carrie Fisher, Terry Bradshaw, Buzz Aldrin of Apollo 11, and Newt Gingrich, among many others. As an author, his books include The Future Belongs To Those Who Are Fast; Ready, Set, Done: How to Innovate When Faster is the New Fast; and What I Learned From Frogs in Texas: Saving Your Skin with Forward Thinking Innovation. BusinessWeek describes him as “a leading source for innovation insight.”

Rishi Dave is the Chief Marketing Officer of Dun & Bradstreet. In this role, Rishi runs marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility, and product marketing.

Rishi joined Dun & Bradstreet in February 2014 from Dell where he was the

Executive Director of Digital Marketing. In this role, Rishi had global responsibility for implementing marketing, lead generation, media, and content strategies for Dell.com, social media, communities, and mobile. He also managed the digital support of Dell’s events. Prior, Rishi led Dell’s global web analytics strategy and worked on Dell’s CEO level strategy as part of Dell’s Corporate Strategy group.

Rishi has spent his career in the technology industry with marketing, business development, and consulting roles at Dell, Rivio, Inc., Trilogy Software, and Bain & Company.

Rishi holds degrees in Chemical Engineering and Economics with Honors from Stanford University and an MBA in Marketing from the Wharton School, University of Pennsylvania.

Networking Breakfast

Welcome and Keynote Address: The Future of Education—Rethinking Opportunity in the Era of Knowledge Velocity

Jim Carroll, Global Futurist, Trends, and Innovation Expert

Sixty-five percent of the children who are in pre-school today will work in a job or career that doesn’t yet exist. Half of what students learn in their first year at college is obsolete or revised—by the time they graduate. Fifty percent of the U.S. gross domestic product will be taken up by training and knowledge activities within the decade.

Futurist, trends, and innovation expert Jim Carroll succinctly puts into perspective both the challenges and opportunities that exist in the future for education. He will provide concise insight that links a wide variety of global social, demographic, scientific, technological,

MONDAY, SEPTEMBER 26 7:00 AM-7:00 PM

Jim Carroll

Global Futurist, Trends, and Innovation Expert

Rishi Dave

Chief Marketing OfficerDun & Bradstreet

MONDAY

The Future of Education—Rethinking Opportunity in the Era of Knowledge Velocity

TUESDAY

From B2C to B2B to H2H—The Modern Marketing Transformation

Seismic shifts in pedagogy, new players in decision-making, and advances in technology continue to transform the education landscape. With the speed of change only increasing, our Conference

Program is designed by our Advisory Board to help you develop new strategies for the new reality.

The View from Ahead — Are we preparing students for today’s

world or tomorrow’s? Be ready to respond to the requirements and policies

taking shape as lawmakers, educators, and vendors strive to meet the demands

of 21st century learning.

The View from the Front Lines — Hear directly from

superintendents, district administrators, and teachers on what they need to

achieve their visions for their students and their districts.

The View from Marketers — MDR shares its Marketing Playbook

in a parallel track focused on the ways digital channels can transform how you

connect with and nurture an education audience.

The EdNET Advisory Board Ellen Bialo CEO and President, Interactive Educational Systems Design (IESD) Inc.

Alvin Crawford CEO, Knowledge Delivery Systems, Inc.

Anthony Cross VP Product Strategy, EagleView Technologies

Clement Erbmann Managing Director, First Analysis Corporation

Mila Thomas Fuller, EdD Education Consultant

Judith L. Goldstein VP Marketing Communications, Pearson North America Strategy & Marketing

Matt Greenfield Managing Partner, Rethink Education

Lupita Knittel CEO, PlanetHS

Silver McDonald Chief Commercial Officer, BrightBytes

John Murray Executive Chairman, AdvancePath Academics, Inc.

Nicole Neal Chief Executive Officer, Noodle Markets

Nader Qaimari President, Follett School Solutions

Elissa Tomasetti Senior Vice President, Marketing, Scholastic Education

Stephen Wakefield Vice President, Discovery Education

They are on the front lines of an industry in transition and in a position to influence the future direction of their districts. This superintendents’ panel is your opportunity to hear directly from these decision makers in a pivotal role about what they are looking for in solutions and partners; which challenges keep them up at night; where they see gaps you may be able to fill; and what are their most pressing needs. This panel is a must for providers who want a primer to speak superintendents’ language.

Networking Luncheon

Striving for Partnership: How Educators and Providers Can Address Issues of Trust and Risk

Gregory Firn, Superintendent in Residence & Director of Strategic Partnerships, DreamBox Learning Inc. (moderator)

Traci Burgess, CEO, BrightBytes

John Murray, Executive Chairman, AdvancePath Academics, Inc.

Nader Qaimari, President, Follett School Solutions

Christine Willig, President, School (PreK-12), McGraw-Hill Education

business, and other trends to the impact on education; how the velocity of change is impacting the industry; why we need to rethink the context of “how we educate;” and how the exponential growth of knowledge and global social networks are challenging traditional education delivery models.

Networking Break

Pressures and Possibilities: The Superintendents’ Panel

Kathy Hurley, Co-Founder and CEO, Girls Thinking Global (moderator)

Alberto M. Carvalho, Superintendent, Miami-Dade County (FL) Public Schools

Dr. Michael Hinojosa, Superintendent of Schools, Dallas (TX) Independent School District

Thomas S. Woods-Tucker, PhD, Superintendent/Chief Executive Officer, Princeton City (OH) Schools, and AASA 2016 National Superintendent of the Year

Agenda At-a-Glance

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Are you allies or adversaries? Will this be a partnership or a transaction? We’re bringing together educators and providers for a candid conversation about the state of the business relationship. From the educators’ side we’ll be talking about compliance, transparency, proof, and measurement and how those issues contribute to risk-aversion and earned lack of trust by districts. On the provider side, we’ll address districts’ resistance to partnering and how to stand out in a crowded marketplace with an overwhelming number of companies, business models, and products.

Networking Break

Taking the Pain Out of Procurement

Nicole Neal, Chief Executive Officer, Noodle Markets (moderator)

Dan Cogan-Drew, Co-Founder and Chief Product Officer, Newsela

Aubrey Francisco, Director of Research, Digital Promise

Andrew J. Smith, MAEd, Director of Digital Innovation, Rowan-Salisbury (NC) School System

Procurement is a process in flux. There are plenty of faces around the decision-making table—including teachers, principals, curriculum administrators, and CTOs—and plenty of new

business models that are earning educators’ interest. Everyone agrees procurement needs reform, but how? With evaluation systems? New approaches? Are purchasing directors threatened by these new models, or do they like them? We’ll discuss how new marketplaces have the potential to bring clarity to the procurement process.

Business Opportunities Fair – Exhibits Reception

Show and tell goes pro! Our exhibitor’s hall is where you’ll learn about new products, find new business partners, and discover opportunities to boost your bottom line, all while enjoying delicious hors d’oeuvres and cocktails.

Sponsorships are still available!

Contact Vicki Smith Bigham for more information: 281-866-9728 or email bighamv@aol.com.

Attendees tell us what they are looking for and EdNET DELIVERS.

Learn more about the market CHALLENGES and OPPORTUNITIES

Develop practical STRATEGIES from valuable PD and expert insight

NETWORK with peers on pressing issues

Form new strategic PARTNERSHIPS

“Some of the mostinnovative thoughtleaders in educationcome together atEdNET. It is by far the most networking- friendly event in the industry.”

“The best networking opportunities with key players in the industry. Each year I connect with new contacts and form valuable partnerships that help expand my business growth. It is a must-attend event that pays for itself.”

“Love the MarketingPlaybook! I plan onbringing my entireteam next year to learnthe latest in trendsand strategies education marketersneed to know.”

“Moderators and panelists are solid, and the trends are relevant to our industry. I always come away informed and inspired.”

EdNET is brought to you by MDR and the generous support of the following

Discovery Education

Excelsoft Technologies

L. Wolfe Communications

MindShare Learning

The Munn Group: Organic SEO Consulting and Training

Tier 1

Tier 2

An LRP Event

SPONSORS

Supporting

TUESDAY, SEPTEMBER 27 7:30 AM-4:00 PM

Networking Breakfast

Keynote Address: From B2C to B2B to H2H – The Modern Marketing Transformation

Rishi Dave, Chief Marketing Officer, Dun & Bradstreet

Today’s buyer is a savvy consumer looking for the same experiences across their business and personal engagements. Human to human marketing is the new vernacular describing the importance of relationships in marketing. Marketers are working hard to adapt to a new buyer’s journey where brand engagement must be positioned at the point at which a buyer begins to research a topic. The tools reside in new digital capabilities that help to deliver consistent online and offline experiences driving competitive and positive brand engagements.

Rishi Dave, Chief Marketing Officer for Dun & Bradstreet, will discuss how he applied his skills in social media, content

Want to reach educators using the latest trends and proven strategies? The Marketing Playbook track has the solution!

TM

ADVI S ORS, LLC

marketing, and mobile to transform Dun & Bradstreet’s marketing; what worked, what didn’t, and how they were able to start small, scale-up, and successfully drive growth.

Birds-of-a-Feather Roundtables

Networking Break

Discovery Education

Excelsoft Technologies

L. Wolfe Communications

MindShare Learning

The Munn Group: Organic SEO Consulting and Training

The Fairmont Dallas1717 North Akard StreetDallas, Texas 75201214-720-5270Room Rate: $209

EdNETconference.com/travel

Education Market Supplier:

$1,395

Standard Fees Industry Service Provider:

$1,695

Registration fees include all conference materials and access to general sessions, networking facilitation, breakfasts, luncheons, receptions, and breaks. Hotel and travel costs are not included in the registration fee. All persons wishing to participate in the conference program and networking activities and utilize the networking space at EdNET must be registered attendees of the conference. All attendee activities during scheduled EdNET hours must be conducted in the EdNET Conference meeting space unless prior approval has been granted by the EdNET Team.

Education Market Supplier:

$1,195

Early-Bird Fees through July 31SAVE $200

Industry Service Provider:

$1,495

The EdNET 2016 Conference will be at the Fairmont Dallas. Book early to reserve your spot!

Visit EdNETconference.com/guide for more details on travel and other useful tips for planning your trip to Dallas and this year’s EdNET Conference.

SPONSORS

Ready for ESSA: What to Expect and How to Prepare

Bob Wise, President, Alliance for Excellent Education (moderator)

David A. DeSchryver, Director, Whiteboard Advisors

Joseph South, Director, Office of Educational Technology, U.S. Department of Education

It’s the 800-lb. gorilla in education’s future. How will ESSA impact the areas of curriculum, instruction, and assessment on a state-by-state basis? How will funding change? Bob Wise will guide a discussion that translates numbers-based budgets into a broader conversation about economic impact and how ESSA will change the industry.

Networking Luncheon

Ripe for Disruption: Innovators Turn Their Eyes to Education

Robert S. Lytle, Managing Director and Co-Head of Education, Parthenon-EY (moderator)

Jay Diskey, Executive Director, PreK-12 Learning Group, Association of American Publishers (AAP)

Tech giants have the power and influence to send seismic shocks through how we access and interact with educational materials. Grassroots efforts in OER and sharing communities are shaking up top-down curriculum development. Who or what non-traditional players or drivers could dramatically shift the market over the next few years? What new opportunities do these players see?

Networking Break

Think Ahead: Turning Ideas into Action

EdNET is a launching pad. To send you off energized and focused on next steps, we’ll use our wrap-up session to highlight the key takeaways from the conference, the voices that had the biggest audience impact, and the insights that this confluence of education thinkers brought to light. Not able to attend every session that interested you? This is a great way to catch up and get every ounce of value out of your EdNET experience.

REGISTER FOR EdNET TODAY

THINK AHEAD

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MARKETINGPLAYBOOKWhat Do Teachers Want — A Frank Talk With Teachers

Hannah Hudson, Editorial Director, WeAreTeachers, MDR (co-moderator)

Marlana Martinelli, Former NYC Teacher, Senior Editor, WeAreTeachers, MDR (co-moderator)

Teacher Panel

WeAreTeachers.com is excited to bring you an inside look at classroom spending, purchasing decisions, and educators’ needs—all from the teacher point-of-view. Our panel of teacher leaders will share the marketing language that drives them crazy, what makes them open an email, and ultimately what helps and what hurts in making a final purchase. Walk away with a clearer understanding of teacher mindset and purchasing power as well as three things to try in your marketing to win teacher loyalty.

TUESDAY Make Your Marketing Automation Strategy the “Rock Star” of Your Organization

Mike Subrizi, President, MDR (moderator)

Dave Clemen, Digital Products Director, MDR

Susan Meell, CEO, MMS Education

Donnine Souhrada, Leader of Integrated Marketing Solutions, MDR

This wide-ranging session will show why everyone generating leads should use marketing automation and how to determine the best approach for your organization, whether low cost or an “all in” option. The panel will offer best practices and case studies on such topics as defining success, moving past email to nurture leads, understanding the stage of your lead and communicating accordingly, mapping your lead flow and building an effective pipeline, integrating your CRM, and the marketing automation circle of life: test, learn, adjust.

The Storymaking Evolution: Content and Social Media Strategies That Drive Results

Stephanie Nash, Senior Marketing Strategist, WeAreTeachers, MDR (moderator)

Charlene Blohm, President & CEO, C. Blohm & Associates

Cindy Cortina, Vice President, Marketing and Sales, Education Solutions, Learning Ally

Ignite your social media and digital strategies for 2016-17 by energizing a highly engaged customer base. What steps are required to create an enthusiastic group of fans and followers? What techniques are well known brands using to move from idea-inspired storytelling to fan-inspired storymaking? How can you tap into the stories your customers are already creating and sharing? What can you learn from their conversations to inform your content development process? What types of content campaigns can be created to engage educators and encourage them to talk about your brand? How can your customers be invited to make stories that highlight your brand and its key attributes? Seize the opportunity to learn from marketers as they identify what’s working and critical lessons learned.

Take a focused look at new ideas in education marketing in this track with dedicated sessions for sales and marketing professionals at EdNET.

MONDAY Making Email the MVP of Your Integrated Marketing Strategy

Kristina James, Director of Marketing, MDR (moderator)

Jeff Angle, Senior Marketing Executive

Dave Clemen, Digital Products Director, MDR

Elissa Tomasetti, Senior Vice President, Marketing, Scholastic Education

With email, it’s not out with the old and in with the new. When paired with other channels, email is alive and vital. Rather than replace email marketing with social media marketing, leverage each channel with the right message at the right time. Join us for a discussion of the seven best practices to improve email performance, proven strategies from the emails we send annually on behalf of our customers, and an inside look at how marketers have made email the backbone of an integrated campaign.

How to Succeed on Social Media With Educators

Donnine Souhrada, Leader of Integrated Marketing Solutions, MDR (moderator)

Diem Sepp, Senior Marketing Specialist – Brand, Digital Strategy & Relationship Marketing, NEA Member Benefits

Dana Truby, Managing Director, Creative and Editorial Services, WeAreTeachers, MDR

Learn the goal and profile of the typical educator on each social media channel—who they are, how they engage, and how to reach them. In this Q&A session, you’ll gain key strategies for growing engagement and reach on your social media channels. WeAreTeachers editors will share what’s worked—and what hasn’t—for growing their own channels. Plus, hear about tools to streamline your approach and best practices to keep that great content flowing!

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September 25-27Dallas, Texas

New Strategies for the New Reality.

THINKAHEAD