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Think You Don’t
need LinkedIn?
Here’s Why You Do!
Kaitlin Schafer, Career
Counelor, Engineering
Career Services
LinkedIn for Students
2
What is LinkedIn?
LinkedIn is the world’s largest professional online network with over 450 million members.
LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
LinkedIn, unlike other social networking websites, focuses on managing and building your network of professional connections.
Creating your Personal Brand with LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. 4
Build Your Image!
Tell Your Story!
Why is Networking Important?
Obtain advice about your
job search
Gain employer information
Uncover job opportunities
94% of new job finders
cited networking as their
primary mode of job
searching (Wall Street Journal)
LinkedIn By the Numbers
94% of recruiters use LinkedIn to evaluate candidates
Recruiters can search LinkedIn faster with 20+ smart and simple-to-
use search filters and recommendations
Corporate talent solutions are used by 94 of the Fortune 100
companies.
How to Rock Your Profile
5 Ways to Rock Your Profile
Types of Connections
1st-degree
People you're directly connected to because you've accepted their invitation to connect, or they've accepted your invitation. You can contact them by
sending a message on LinkedIn.
2nd-degree
People who are connected to your
1st-degree connections. You can
send them an invitation by clicking Connect or contact
them through an InMail.
3rd-degree
People who are connected to your
2nd-degree connections. If their
full first and last names are displayed, you can
send them an invitation by clicking Connect. If only the
first letter of their last name is displayed,
clicking Connect isn't an option but you might be able to
contact them through an InMail.
LinkedIn Demos
Getting the most out of LinkedIn!
Headline
120 characters
Describe you
Queries are run from the
Headline
©2013 LinkedIn Corporation. All Rights Reserved. 11
How to Connect
How to Connect
LinkedIn provides a basic message “I’d like to add you to my professional network on LinkedIn,” but it’s a good idea to customize your requests.
You’ll get a better response rate if you write a brief, personalized, polite note to each potential connection reminding them how you met (if necessary) and explaining why you’re interested in connecting – e.g., to ask for advice or to keep in touch after meeting at a conference.
Dear Mr. Doe,
It was great meeting you last week at OSU. I was grateful to have the opportunity to speak with you about XYZ Corp. and wanted to continue to express my interest in a possible internship. Thank you for your time and I look forward to meeting you again in the future.
Sincerely,
Brenda Buckeye
Request to Connect Sample
How to Connect
Request to Connect Get Introduced
How to Connect
LinkedIn also let’s you utilize your existing network when making new connections.
“Get Introduced” helps you identify contacts you have in common with a potential contact. To use this feature you will need to write a note to your contact explaining why you would like their assistance in introducing you to another LinkedIn user – e.g. to request an information interview.
Be professional and give your contact a way to say no.
Hello Liz,
I hope all is well. I’m currently interested in learning more about computer information security. I noticed that you are connected with Erwin Dreese, an employee at IT Security. If you are still in touch with Mr. Dreese, I was hoping you would introduce me so I could set-up an informational interview.
Thank you in advance,
Brenda Buckeye
Get Introduced Sample
LinkedIn Summary
Know yourself
Gather the content
You have 2,000 characters
Be concise
Ask yourself the following:
• Who do you want to reach with your summary? Who is your ideal audience?
• What do you want them to learn or do?
• How do you want them to feel?
Areas to help gather summary content
• Write a sentence for each one in terms of the value you create/created
Your most important accomplishments.
• Articulate your operating principles and the things that energize you
Your values and passions.
• Cull the things that make you YOU and help you stand out from your peers Differentiation.
• List interesting points that are quantifiable.Fact, figures and stats.
• Describe the things you do better than anyone elseYour superpowers.
• Include testimonials from others while showcasing all the awards and accolades bestowed upon you (for example, graduated Magna Cum Laude)
External validation.
Example Summaries
“Self driven and results-oriented industrial
engineering student with a successful background
in process improvement and quality control. Nine
months full-time work experience gained through
internships and co-ops at Manufacturing Inc. and #1
Systems Company. Six Sigma experience and
track record of achievements in engineering project
teams. Possess a collaborative team approach,
excel at completing projects in a timely manner, and
conscious of budget throughout projects. Skilled in
the use of MS Project, MS Excel, AutoCAD, and
SOLIDWORKS.
”
“ Engineer-in-Training, passed the NCEES
Fundamentals of Engineering (FE), February 2016
Strong academic Civil Engineering background,
with focus on Structural Engineering
Hands on experience using power tools,
conducting repairs, and performing electrical work
Strong communicator—developed skills through
previous involvement in Toastmasters International
Experienced working collaboratively in engineering
project teams with people from diverse
backgrounds to achieve common goals
”
“2018 graduating student at The Ohio State University in electrical engineering interested in the semiconductor
industry. Possess the analytical abilities and technical skills necessary for creative and innovative engineering
designs. Knowledgeable of electrical engineering theory and industry-standard circuit design.
I’m interested in learning more about internship opportunities. Feel free to contact me at
”
Crafting Your Summary
Opening paragraph / sentence:– Describe the work you do and the level you do it at
(co-op, intern, entry-level, professional, etc.) along with any special expertise (industry specialization, skills, top companies worked for, etc.). You can include years of experience.
Next paragraph / sentence:– Describe what you do currently (or what you did most
recently) and select a few impressive accomplishments to describe very briefly. You can also give a concise overview of earlier experience and be sure to include awards or honors if you have won them.
3rd paragraph / sentence:– Here’s where you describe your personal work style
and important character traits.
4th paragraph / sentence:– Summarize your education and any important work-
related qualifications.
Contact information / sentence:– Explain that you’re exploring new opportunities and
provide your phone number (if you have decided to include it).
Additional Profile Tips
Complete your profile to All-Star Strength
Claim your custom URL –http://www.linkedin.com/in/YourName
Add LinkedIn to your email signature
Keep your profile up-to-date
Represent yourself in a positive and truthful manner
Proofread your profile for spelling and grammar mistakes
Getting Involved
Join groups
Follow companies
Reach out to alumni & industry
professionals
Groups
Join the Engineering Career Services Students, Alumni, &
Employers Group
Company Profiles
LinkedIn.com/alumni
• My
Network
Find
Alumni
Informational Interview
To: Barry Alumni
From: Jane Job-Seeker
Subject: OSU Engineering Student – Seeking Career Advice
Dear Mr. Alumni:
I am a sophomore majoring in Industrial and Systems Engineering at The Ohio State University. I found your name through the Engineering Career Services LinkedIn group.
I am interested in talking with you about your position as a Manager with Honda. I first developed an interest in engineering through my involvement with ECOcar on campus, and I hope to leverage my past experience and my undergraduate studies in order to attain my long-term goal of a career in the automotive industry. I would also be interested in learning about how your experience at Ohio State prepared you for your career.
Would it be possible to arrange a time to speak briefly over the phone? I would need only 15-20 minutes of your time. Thank you for your time and consideration, and I look forward to hearing from you.
Sincerely,
Jane Job-Seeker
LinkedIn Tips from a Recruiter
Do
• Upload a photo
• Log in often
• Always check the “Who’s viewed your profile”
• When connecting with someone that you do not know (totally OK to do) – make sure to add a personal message
• Accept invitations
• Follow companies that you would like to work for
• When applying to a job on LinkedIn – try to find the recruiter or a common connection
• Be open to feedback!
• Connect with Corporate Recruiters
Don’t
• Post updates related to Politics, Religion or other social issues
• Do not endorse people that you do not know
• Do not ask for recommendations from people that you do not know (very well)
• Create a profile and then never log on again
LinkedIn Job Seeker
©2013 LinkedIn Corporation. All Rights Reserved.
Find Relevant Jobs and Internships: Student Jobs
Portalhttp://students.linkedin.com
How recruiters find people & use LinkedIn
1) Focus on Keywords (not buzzwords) & Be Consistent
-(“Design Engineer") AND (FE) AND (“Construction")
2) Tell Recruiters Who You Are
-Use your headline wisely
3) Attention Grabbing Summary
I'm a certified (insert one of your keywords here) with x years of experience in (insert one of your keywords here).
My expertise lies in (insert your keywords here) developed through (mention how you developed your expertise).
Proficient in: (list any software, especially relevant ones that you're proficient in).
4) Validate Your LinkedIn Profile – get a recommendation or two
5) Quantify your results
6) Engage with Recruiters on LinkedIn (groups, writing articles)
©2013 LinkedIn Corporation. All Rights Reserved. 29
What recruiters can see when you apply
©2013 LinkedIn Corporation. All Rights Reserved. 30
Candidate name
Headline below the name
Current employment job title(s) –title only – no employment details
Past employment job titles
Education – name of university
Recommendations (# of people who recommended you)
Number of connections
Contact information – email address and phone number
Increase your chance… Make contact with a recruiter!
©2013 LinkedIn Corporation. All Rights Reserved. 31
Questions?