Thinking About Starting A Business?

You’re going to want to think long

and hard

WHY?

1. 50% fail within the 1st

year

2. 85% fail within 5 years

WHY??

1. Little to no sales – marketing experience

2. Not enough money to launch and grow

3. Having a vision and goals with little to no real planning and strategies, tactics, timelines, and resources

Which Brain Type Are You?

SOCIAL:Loves people Connection

Social fun

ANALYTICAL:Logic driven- Loves data-rational thinking - loves

reasons for things- loves lots of supporting

research/information

CONCEPTUALVisionary

Big picture Ideas

Possibilities

STRUCTURALProcess driven- likes

specific sets ofrules- step-by-stepinstruction- time

sensitive to details

The 6 Hats Required For BuildingA Successful Business

Visionary

The visionary is responsible forcreating the big picture of whereyour business is going. Whatproducts or services should youcreate? Most entrepreneurs arevisionaries and need help fulfillingthe other roles of running abusiness.

The 6 Hats Required For BuildingA Successful Business

Marketer

Some people are natural marketerswhereas others are not. Themarketer is responsible for allaspects of the brand and generatinginterest in your products andservices. Who is best suited to defineyour brand and can maintain it? Whocan efficiently generate enoughleads and manage yourcommunications until a sale ismade? What do people in your nichewant and need?

The 6 Hats Required For BuildingA Successful Business

Salesperson

A great salesperson has the skill tointeract with your prospects andpresent your products and services.The salesperson is able to assesswhich product or service will benefityour customers and help themovercome any objections they mayhave during the buying process.They understand the sales processand master persuasion techniques.

The 6 Hats Required For BuildingA Successful Business

Engineer

Engineers make sure that all yoursystems and processes are in place.They understand how all the piecesof your business work together sothat you can maximize yourefficiency. They create theprocedures that keep your businessrunning like a well-oiled machine.

The 6 Hats Required For BuildingA Successful Business

Manager

Once your business has in-house oroutsource employees, you needmanagers to make sure that they arefocused on the right tasks. Managerswatch over the processes andsystems to make sure thateverything and everyone areworking toward your overall goals.

The 6 Hats Required For BuildingA Successful Business

Driver

Who is out there everyday makingsure that everything you want toachieve is being done? The drivermotivates the team, whether it’s inmarketing, sales, or any otherdepartment, to move toward thevision of your company.

The Vision Pie

Operations Strategies

Sa

les

Str

ate

gie

s

Inner Circle is Strategy Level. This is 10% to 20% of an entire business – its “design” or “model”

Deep interdependencies mean most changes in

any strategy will almost always require changes in multiple other slices at both the tactical and

strategic levels.

Outer Circle is Tactical Execution

Level 70% to 80% of a business

Center is Core Idea, Market Need,

or Technology –This is only 2% to 3% of a business

The Business Puzzle SolvedCHOOSE YOUR BEST SALES & MARKETING CHANNELS1. TV, RADIO2. MAGAZINES, REFERRALS, NETWORKING3. ONLINE4. DIRECT SALES

CHOOSE YOUR SALES & MARKETING STRATEGIES1. JOINT VENTURES2. TELEMARKETING3. MEDIA BUYING4. NETWORKING EVENTS

CHOOSE YOUR BEST SALES & MARKETING TACTICS1. DRIP CAMPAIGNS2. BUY ONE, GET ONE FREE3. FREE CONSULTATION4. URGENCY & SCARCITY

YOUR PRODUCT

YOUR COMMUNICATIONS+

MARKETING MESSAGES

ELEVATOR PITCHMAIN HOOK

USPKILLER PROMISE

BENEFIT OF BENEFITCALL TO ACTION

FOLLOW UP PLAN

SERVICE

PERFECT CLIENT TARGET

THE SALES PROCESS

Step 1 Step 3Step 2 Step 4

JOIN VENTURES

ADS

PHONE

DIRECT RESPONSE

QUIZZES

PHONE

APPLICATION

CONSULTATION

BY PHONE

BY EMAIL

IN PERSON

AUTOMATION TECHNOLOGY

CALL TO ACTION

IRRESISTIBLE OFFERS

SPECIAL OFFERS

UPSELL DOWNSELL

LEAD GENERATION

LEAD QUALIFICATION

LEAD CONVERSION

LEAD NURTURING