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THINKING CREATIVELY AT WORK
- PREMILLA D CRUZ
Review done by,
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SYNOPSIS:
Thinking Creatively at Work: A Sourcebook moves away from linear
and static notions of
creativity to put forth a dynamic, comprehensive and
contextualized understanding of the
subject. It captures process and outcome dimensions, integrating
multiple viewpoints from
cognitive psychology, while strengthening intra-organizational
contexts.
The book offers a graded, holistic training program that fills a
gap felt by management educators
and trainers. It encompasses the mandates of the deficit and
barrier models of creativity training,
addressing techniques, facilitators and inhibitors. The program
ensures lasting changes in the
individual's cognitive abilities and integrates these with his
existing skills.
Product Description
Review
It is a source book and the author has made a detailed study of
work done by various scientists in
understanding creativity and how it works. The book traces the
complete history of creativity
in its role of helping organisations to survive and further
progress and will be an asset to both
organisations and business students. (Dawn)
Thinking Creatively at Work by Premilla D`Cruz can be a good
source of practical guide to the
HR managers, trainers, faculties of B-Schools and Organization
Development (OD) practitioners
to develop and operate training programs for organizations keen
to maintain a competitive edge.
The book is contextualized in the domain of management providing
instructors with a detailed
program that covers creativity techniques, facilitators and
inhibitors. (South Asian Journal of
Management)
[This book] offers a graded, holistic training programme that
fills a gap felt by management
educators and trainers. The book will serve as a useful guide
for the faculty of business schools,
HR managers, trainers and organisation development
practitioners.
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(Mail Today)
Redefining the problem provides the opportunity to look at the
situation from different
viewpointsthe initial way in which one looks at a problem is
biased by past experience,
learning, knowledge and habit, and redefinition permits
alternative points of view to emerge,
often leading to a holistic understandingUseful guide to
kick-start creativity.
(Business Line)
About the Author
Premilla DCruzis Associate Professor of OB at IIM Ahmedabad. A
PhD in Social Sciences
from the Tata Institute of Social Sciences, Mumbai, Dr
DCruzsresearch areas are emotions in
organizations, self and identity, organizational control, and
ICTs and organizations. She has
published Thinking Creatively at Work: A Sourcebook (2008),
Family Care in HIV/AIDS:
Exploring Lived Experience (2004) and In Sickness and in Health:
The Family Experience of
HIV/AIDS in India (2003), in addition to numerous international
papers and presentations. Dr
DCruz has earlier held faculty appointments at IIT Kanpur and
IIM Kozhikode. At IIM
Ahmedabad, she teaches Micro OB and Creativity.
With rapid changes in technology and global competition the
success of many organisations has
become progressively more dependent on their ability to bring
innovative products to market.
Ultimately, however, innovation depends on the generation of
creative, new ideas. Accordingly,
the literature bearing on the nature of creativity is reviewed
to identify the conditions that
influence innovation. Author of Thinking Creatively At Work: A
Sourcebook , Premilla D'Cruz
is assistant professor of organisational behaviour at Indian
Institute of Management, Ahmedabad.
This book is the outcome of her work as an academic in the field
of creativity and cognition, and
of her experiences as a trainer in creative thinking. According
to her belief, creativity is critical
for organisational progress and survival, even more so in the
contemporary economic context
where organisations are facing a wider array of competitive
pressures than ever before.
Businesses believe that they must be constantly changing and
innovating, reinventing themselves
at internet speed to stay ahead of technological changes, new
competitors around the globe and
the continually shifting demands of customers and potential
employees. The book will serve as a
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useful guide for business schools, HR managers, trainers and
organisation development
practitioners.
Excerpt:
Having understood the basic concepts associated with creativity
as detailed in Part I of this book,
the stage is now set to move into the training component
included in Part II. The training
component comprises of
five modules to be executed as workshops, each of which should
be held on a single day over
five consecutive weeks. Each workshop lasts for about six hours
and is followed up with take-
home-assignments that provide participants with practice in
creative thinking. The introductory
note included in each module may be given to the participants at
the end of the workshop as a
reading hand-out. Some cases have also been included in this
book for the purpose of applying
and learning the use of creative thinking techniques. Offering
participants a context in which
they can test the limits of the acceptable, without risk of
feelings of guilt, ridicule and failure,
would foster in them the courage to deviate from what everyone
else is doing.
Prologue
PART I. Understanding the Sphere of Creativity
PART II. Getting Oriented
Module 1. Initiating Ideation
Module 2. Thinking Laterally
Module 3. Relayering
Module 4. Fantasy Trials
Module 5. Essential Brainstorming
