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Psychology 8 ed., David Myers Chapter 1 PowerPoint Slides, Aneeq Ahmad 1 1 PSYCHOLOGY (8th Edition) David Myers PowerPoint Slides Aneeq Ahmad Henderson State University Worth Publishers, © 2006 ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ 2 Thinking Critically with Psychological Science Chapter 1 ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ 3 Thinking Critically with Psychological Science The Need for Psychological Science The limits of Intuition and Common Sense The Scientific Attitude The Scientific Method ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________

Thinking Critically with Psychological Sciencefac.hsu.edu/ahmada/3 Courses/1 General Psychology/WorthPub...Psychology 8 ed., David Myers Chapter 1 PowerPoint Slides, Aneeq Ahmad 4

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  1

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PSYCHOLOGY(8th Edition)David Myers

PowerPoint SlidesAneeq Ahmad

Henderson State University

Worth Publishers, © 2006 

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Thinking Critically with Psychological Science

Chapter 1

 

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Thinking Critically with Psychological Science

The Need for Psychological Science

The limits of Intuition and Common Sense

The Scientific Attitude

The Scientific Method

 

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  2

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Thinking Critically …

DescriptionThe Case Study

The Survey

Naturalistic Observation

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Thinking Critically …

CorrelationCorrelation and CausationIllusory CorrelationPerceiving Order in Random Events

 

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Thinking Critically …

ExperimentationExploring Cause and Effect

Evaluating Therapies

Independent and Dependent Variables

 

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  3

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Thinking Critically …

Statistical ReasoningDescribing Data

Making Inferences

FAQS About Psychology

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Impression of Psychology Hoping to satisfy curiosity, many people listen to talk‐radio counselors and psychics to know 

about others and themselves.

Dr. Crane (radio‐shrink)

http://ww

w.nbc.com

http://ww

w.photovault.com

Psychic (Ball gazing)

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The Need for Psychological Science

Intuition & Common Sense

Many of us believe that intuition and common sense are enough to bring forth answers about 

human nature.

Although intuitions and common sense may aid queries, they are not free of error.

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  4

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Limits of Intuition

Personal interviewers tend to be overconfident of their “gut feelings”about job applicants.

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Errors of Common Sense

Try this !

If you were to fold a piece of paper (0.1 mm thick) a 100 fold, how large do you think its thickness 

would be?

800,000,000,000,000 times the distance between the sun and the earth.

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Hindsight Bias is the “I‐knew‐it‐all‐along”phenomenon.

We tend to believe, after learning about an outcome, that we would have foreseen it. We knew that the dot.com stocks would plummet, 

only after they do.

Hindsight Bias

 

OBJECTIVE 1| Describe hindsight bias and 

explain how it can make research findings 

seem like mere common sense. Two 

phenomena – hindsight bias and judgmental 

overconfidence – illustrate why we cannot rely 

solely on intuition and common sense. 

“Anything seems commonplace, once 

explained.” Dr. Watson to Sherlock Holmes. 

Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  5

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OverconfidenceWe tend to think we know more than we actually do. 

Anagram

BARGEGRABE

ENTRYETYRN

WATERWREAT

How long do you think would it take to unscramble 

these anagrams?

People said about 10 seconds. On average they took about 3 minutes (Goranson, 1978).

 

OBJECTIVE 2| Describe how overconfidence 

contaminates our everyday judgments. 

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Psychological Science

1. How can we differentiate between uniformed opinions and examined conclusions?

2. Science of psychology can help make these examined conclusions, which lead to our understanding what people feel, think, act, as they do!

 

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The Scientific Attitude

The scientific attitude is composed of curiosity (passion for exploration), skepticism (doubting and questioning) and humility (humbleness to 

accept when wrong).

 

OBJECTIVE 3| Explain how the scientific 

attitude encourages critical thinking. 

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  6

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Critical Thinking

Critical thinking does not blindly accept arguments and conclusions.

It examines assumptions, discerns 

hidden values, evaluates evidence, assesses conclusions.

The Amazing Randi

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Scientific Method

Psychologists, like all scientists, use the scientific method to construct theories that 

organize, summarize and simplify observations.

OBJECTIVE 4| Describe how psychological 

theories guide scientific research. 

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Theory is an explanation that integrates principles, organizes and predicts behaviors 

or events.

For example, low self‐esteem contributes to depression.

Theory

 

If we were to observe that depressed people talk 

about their past, present, and future in a gloomy 

manner, we may theorize that low‐self‐esteem 

contributes to depression. 

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Hypothesis is a testable prediction, often induced by a theory, to enable us to accept, 

reject or revise the theory.

People with low self‐esteem are apt to feel more depressed.

Hypothesis

 

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Research would require us to administer tests of self esteem and depression to 

people. Individuals who score low on self‐esteem measures and high on depression 

test, would confirm our hypothesis.

Research Observations

 

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Research Process

 

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  8

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Description

Case Study

A technique in which one person is studied in depth to reveal underlying behavioral principles.

Is language uniquely human?

 

OBJECTIVE 5| Identify the advantages and 

disadvantages of case studies in studying 

behavior and mental processes. 

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Case Study

A clinical study is a form of case study where the therapist investigates the 

problems associated with a client.

http://behavioralhealth.typepad.com

Clinical Study

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Survey

A technique for ascertaining the self‐reported attitudes, opinions or behaviors of people 

usually by questioning a representative, random sample of people. 

http://ww

w.lynnefeatherstone.org

OBJECTIVE 6| Identify the advantages and 

disadvantages of surveys in studying behavior 

and mental processes, and explain the 

importance of wording effects and random 

sampling. 

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  9

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Survey

Wording can change the results of a survey. 

Q: Should cigarette ads and pornography be allowed on television? (not allowed vs. forbid)

Wording Effect

 

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Survey

A tendency to overestimate the extent to which others share our beliefs and 

behaviors.

False Consensus Effect

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Survey

Random Sampling

From a population if each member has an 

equal chance of inclusion into a sample, we call that a random sample 

(unbiased). If the survey sample is biased, its results are spurious. The fastest way to know about the 

marble color ratio is to blindly transfer a few into a smaller jar and 

count them.

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  10

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Naturalistic ObservationObserving and recording behavior of animals in 

the wild, to recording self‐seating patterns in lunch rooms in a multiracial school constitutes 

naturalistic observation.

 

OBJECTIVE 7| Identify the advantages and 

disadvantages of naturalistic observation in 

studying behavior and mental processes. 

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Descriptive Methods

Case studies, surveys, and naturalistic observation all describe behaviors.

Summary

 

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Correlation

When one trait or behavior accompanies another, we say the two correlate.

Correlation coefficient

Indicates directionof relationship

(positive or negative)

Indicates strengthof relationship(0.00 to 1.00)

r = 0.37+

Correlation Coefficient is a statistical measure of relationship 

between two variables.

OBJECTIVE 8| Describe positive and negative 

correlations and explain how correlational 

measures can aid the process of prediction. 

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  11

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Perfect positivecorrelation (+1.00)

Scatterplot is a graph that comprises of points generated by values of two variables. The slope of points depicts the direction, and the amount of 

scatter the strength of relationship. 

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No relationship (0.00)Perfect negativecorrelation (‐1.00)

Scatterplot on the left shows a negative, and the one on the right shows no relationship between the two variables.

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DataData showing height and temperament in people.

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  12

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Scatterplot

Scatterplot showing relationship between height and temperament in people with a moderate 

positive correlation of +0.63.

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or

Correlation and CausationOBJECTIVE 9| Explain why correlational 

research fails to provide evidence of cause‐

effect relationships. 

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Illusory Correlation

The perception of a relationship where none exists. Parents conceive children after adoption.

Confirming evidence

Disconfirming evidence

Do notadopt

Disconfirming evidence

Confirming evidenceAdopt

Do not conceiveConceive

 

OBJECTIVE 10| Describe how people form 

illusory correlations. 

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  13

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Given random data we look for order, for meaningful patterns.

Order in Random Events

Your chances of being dealt either of these hands is precisely the same:  1 in 2,598,960.

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Order in Random Events

Given large number of random outcomes, a few are likely to express order.

Angelo and Maria Gallina won two California lottery games on the same day.

OBJECTIVE 11| Explain the human tendency 

to perceive order in random events. 

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Experimentation

Like other sciences, experimentation makes the backbone of research in psychology. Experiments 

isolate causes and their effects.

Exploring Cause and Effect

 

OBJECTIVE 12| Explain how experiments help 

researchers isolate cause and effect. 

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  14

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Many factors influence our behavior. Experiments (1) manipulate factors that interest us while keeping other factors under (2) control.

Effects generated by manipulated factors isolate cause and effect relationships.

Exploring Cause & Effect

 

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Independent Variable is a factor, manipulated by the experimenter, and whose effect is being 

studied.

For example, to study the effect of breast feeding on intelligence. Breast feeding is the independent 

variable.

Independent Variable

 

OBJECTIVE 14| Explain the difference 

between an independent variable and a 

dependent variable. 

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Dependent Variable is a factor that may change in response to independent variable. In psychology it 

is usually a behavior or a mental process.

For example, in our study on the effect of breast feeding on intelligence. Intelligence is the 

dependent variable.

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  15

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In evaluating drug therapies it important to keep the patients and experimenter’s assistants blind to which patients got real treatment and 

which placebo.

Evaluating Therapies

Double‐blind Procedure

 

OBJECTIVE 13| Explain why random 

assignment and double‐blind procedure build 

confidence in research findings. 

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Assigning participants to experimental (Breast‐fed) and control (formula‐fed) conditions by random assignment minimizes pre‐existing 

differences between the two groups.

Evaluating Therapies

Random Assignment

 

Sometime research participants out of 

enthusiasm or personal beliefs can affect the out 

come of an experiment. To control for such 

affects, a double‐blind procedure is used, in 

which the participants and the experimenter’s 

assistants are not aware of which participants 

got real treatment and who got placebo. 

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ExperimentationA summary of steps during experimentation.

 

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  16

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ComparisonBelow is a comparison of different research 

methods.

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Statistical Reasoning

Statistical procedures analyze and interpret data and let us see what the unaided eye misses.

White63%

Black16%Hispanic

10%Asian

7%Others

4%

Composition of ethnicity in urban locales

OBJECTIVE 15| Explain the importance of 

statistical principles, and give an example of 

their use in daily life. 

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Describing DataMeaningful description of data is important in research. Misrepresentation can lead to incorrect 

conclusions.

OBJECTIVE 16| Explain how graphs can 

misrepresent data. 

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Measures of Central Tendency

Mode the most frequently occurring score in a distribution.

Mean the arithmetic average of scores in a distribution obtained by adding the scores and then dividing by their number.

Median the middle score in a rank‐ordered distribution.

 

OBJECTIVE 17| Describe three measures of 

central tendency and tell which is most 

affected by extreme scores. 

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Measures of Central Tendency

A Skewed Distribution

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Measures of Variation

Range: The difference between the highest and lowest scores in a distribution.

Standard Deviation: A computed measure of how much scores vary around the mean.

OBJECTIVE 18| Explain two measures of 

variation. 

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Making Inferences

A statistical statement of how likely an obtained result occurred by experimental manipulation or 

by chance.

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Making Inferences

1. Representative samples are better than biased samples.

2. Less variable observations are more reliable than more variable ones.

3. More cases are better than fewer cases.

When is an Observed Difference Reliable?

OBJECTIVE 19| Identify three principles for 

making generalizations from samples. 

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Making Inferences

When sample averages are reliable and the difference between them is relatively large, we say 

the difference has statistical significance.

For psychologists this difference is measured through alpha level set at 5 percent.

When is a Difference Significant?

 

OBJECTIVE 20| Explain how psychologists 

decide whether differences are meaningful. 

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FAQ

Q1. Can laboratory experiments illuminate everyday life?

Ans: Artificial laboratory conditions are created to study behavior in simplistic terms. The goal is to find underlying principles that govern behavior.

OBJECTIVE 21| Explain the value of 

simplified laboratory conditions in 

discovering general principles of behavior. 

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FAQQ2. Does behavior depend on one’s culture? 

Ans: Even when specific attitudes and behaviors vary across cultures, as they often do, the underlying processes are much the same.

OBJECTIVE 22| Discuss whether 

psychological research can be generalized 

across cultures and genders. 

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FAQ

Q3. Does behavior vary with gender?

Ans: Yes. Biology determines our sex, and then culture further bends the genders. Yet in many ways woman and man are similarly human.

 

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FAQ

Q4. Why do psychologists study animals?

Ans: Study of animals gives us the understanding of many behaviors that may have common biology 

across animals and humans.

 

OBJECTIVE 23| Explain why psychologists 

study animals, and discuss the ethics of 

experimentation with both animals and 

humans. 

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FAQ

Q5. Is it ethical to experiment on animals?

Ans: Yes. To gain insights to devastating and fatal diseases. All researchers who deal with animal research are required to follow ethical guidelines 

in caring for these animals.

 

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Psychology 8 ed., David Myers               Chapter 1               PowerPoint Slides, Aneeq Ahmad  21

61

FAQ

Q6. Is it ethical to experiment on people?

Ans: Yes. Experiments that do not involve any kind of physical or psychological harm that is 

beyond normal levels encountered in daily life can be carried out.

 

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62

FAQ

Q7. Is psychology free of value judgments?

Ans: No. Psychology emerges from people who subscribe to a set of values and judgments.

 

OBJECTIVE 24| Describe how personal values 

can influence psychologists’ research and its 

application, and discuss psychology’s potential 

to manipulate people. 

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FAQ

Q8. Is psychology potentially dangerous?

Ans: It can be, but it is not. The purpose of psychology is to help humanity with its problems, 

like war, hunger, prejudice, crime, family dysfunction, etc.

 

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