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16476-14-P
1
16
80
8
25 or younger?
HAVE YOUR I.D.READY
Ma
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french show card 08
25 or Younger? have Your i.d. ready 23
see page 23 for details. TRADE COPY O
NLY
this guide is printed on 100% recycled paperby the lcBo’s Print digital copy centre (dept. 890)
Questions? call hellolcBo at (416) 365 - 5932
neW in Pt1
Have Your I.D. Ready 23
A new message and signage components have been developed to replace the existing Check 25 program. The new program, “25 or Younger? Have your I.D. Ready”, is being rolled out to all stores beginning PT1.
French Show Card 08 A French-over-French window Show Card, beginning in PT1, will become a standard thematic component every promotional period and will be shipped to FLS stores.
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Goals of the Promotion 03
New in PT1 05
Advertising 06
French Show Card 08
Promotional Sign Gallery 09
PODS 16
25 or Younger? Have Your I.D. Ready 23
Mini-Thematic 27
Seasonal Rosé Program 31
Winter Wine Program 35
Seasonal & New Product Fixture Program
37
Front End Merchandiser 45
Wine Fridge 51
Special Promotions Fixture 57
Exterior Springer Sign 59
Shopping Cart Signs 61
Ontario Wines 63
Ontario Superstars 64
Ontario Popular Pick 65
VQA Cube Fixture 66
goLOCAL VQA Gondola Fixture 67
Perpendicular Easter Hot Button 68
Wines to Watch Program 73
Gifting 75
Beer Programs 81
Ontario Craft Beer End Aisle 82
Brewery Spotlight 83
Craft Beer Program 84
Ontario Craft Beer (Quarterly Program) 85
Vintages Superstars 87
Vintages BAM & LTO Signage 89
FOOD & DRINK 91
Participating Stores 93
Sold Space Programs 101
Display Table Guidelines 127
Marketing & Product Guide
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Thematic Promotion
THINK FRESH THIS SPRING
APRIL 1, 2013 - APRIL 28, 2013
Many people see spring as a new beginning for the year ahead – a reawakening. Customers want to get out of their winter routines and open their minds to new ideas. Our goal with the Think Fresh This Spring promotion is to encourage people to try something new, whether it is a brand new product or a new product category. We’ve put some fresh thinking behind the products to generate excitement and instill confidence in our customers to discover new things and begin new habits.
The Think Fresh This Spring promotion has been divided into four “Fresh” categories throughout the campaign: • Fresh Arrivals — New products.• Fresh Pairings — Spring-inspired food matches
All recipes will be available at lcbo.com• Fresh Ideas — Different ways of serving our products.• Fresh Takes — New spins on products and
product categories.
Let’s help our customers freshen up their drinks this spring!TR
ADE COPY ONLY
NEW
IN P
T1 Thematic Features
1. Advertising (FSI)
2. New French Show Card
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6 Promotional Turn 1
NEW IN PT1 - Advertising FSITh
ink
Fres
h Th
is S
prin
g -
Adve
rtis
ing
FSI
Free Standing Insert (FSI)
When the calendar turns to April, we’re all about spring. There’s something about feeling the sun on your cheeks—and the promise of patio time. We’re celebrating with new products and ideas to help our customers soak up spring. Market fresh food and wine pairings, spring makeovers on typical wintery products, and reasons to celebrate with a sweet cocktail are a few of the fresh ideas covered in the FSI.
The FSI will be inserted in the following publications:
Globe and Mail (Ontario) Saturday, April 6, 2013
St. Catharines Standard Saturday, April 6, 2013
Barrie Examiner Saturday, April 6, 2013
Toronto Sun Sunday, April 7, 2013
Ottawa Sun Sunday, April 7, 2013
London Free Press Saturday, April 6, 2013
Kingston Whig Standard Saturday, April 6, 2013
Kitchener Waterloo Record Saturday, April 6, 2013
Hamilton Spectator Saturday, April 6, 2013
Toronto Star Saturday, April 6, 2013
National Post (Ontario) Saturday, April 6, 2013
Thunder Bay Chronicle Saturday, April 6, 2013
Ottawa Citizen Saturday, April 6, 2013
Windsor Star Saturday, April 6, 2013
All stores will receive 10 copies of the FSI for reference.TRADE COPY O
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Marketing & Product Guide - Think Fresh This Spring 7
NEW IN PT1 - Advertising FSI
Thin
k Fr
esh
This
Spr
ing
- Ad
vert
isin
g FS
I
FSI Product List
LCBO# Description Size (mL)
84210 Mill Street Organic Lager 6 x 341
36483 Torres Gran Coronas 750
53827 Dan Aykroyd Cabernet Merlot VQA 750
184069 Hob Nob Pinot Noir 750
227678 1800 Silver Tequila 750
244186 Collingwood 750
258954 Spicebox 750
266049 Adobe Reserva Sauvignon Blanc Organic 750
272807 Crabbies Original Alcoholic Ginger Beer 500
279307 Somersby Apple Cider 500
281824 Wild Turkey 81 Proof Kentucky Straight Bourbon 750
283804 Skinnygrape Pinot Grigio 750
283929 Captain Morgan Black Spiced Rum 750
285254 Forty Creek Copper Pot Reserve 750
288506 Boneshaker IPA 6 x 341
292037 Revolution Red 750
292243 Wiser's Spiced Vanilla Canadian Whisky 750
298083 Alberta Premium Dark Horse Whisky 750
305110 Cave Red VQA Cave Springs 750
307983 Skinnygirl Red Wine 750
312801 Crown Royal Maple Finished 750
313007 Grey Goose Cherry Noir 750
315994 Pinnacle Red Liquorice 750
316109 Smirnoff Kissed Caramel 750
316125 Three Olives Burst 750
316570 Oyster Bay Sauvignon Blanc 750
318485 Twice As Mad Tom IPA 6 x 341
319426 Bacardi Cranberry Pom Jus 4 x 355
319921 Mcguinness Whipped Cream Liqueur 750
320341 Smirnoff Mango Passionfruit Sorbet Vodka 750
320671 Skinnygirl White Cherry Vodka 750
321919 Voli Light Vodka - Espresso Vanilla 750
331157 Seagram Black Cherry 6 x 355
331314 Alexander Keith's Cascade Hop Ale 473
331322 Alexander Keith's Hallertauer Hop Ale 473
547646 Steam Whistle Premium Pilsner 6 x 341
591313 Malivoire Gamay VQA 750
637744 Creemore Springs Premium Lager 6 x 341
927392 Blanche De Chambly 6 x 341
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8 Promotional Turn 1
NEW IN PT1 - New French Show Card N
ew F
renc
h Sh
ow C
ard
Participating Stores 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 23, 24, 26, 27, 32, 34, 36, 37, 38, 40, 41, 49, 50, 54, 55, 58, 63, 66, 67, 75, 76, 77, 78, 81, 83, 89, 91, 92, 98, 99, 103, 104, 108, 112, 117, 118, 121, 122, 123, 125, 126, 127, 128, 129, 134, 140, 143, 149, 151, 154, 162, 163, 164, 165, 167, 171, 173, 180, 182, 183, 184, 185, 186, 189, 190, 192, 193, 195, 198, 200, 204, 207, 212, 214, 217, 218, 220, 225, 228, 233, 234, 236, 241, 242, 243, 245, 249, 253, 255, 256, 262, 269, 272, 278, 279, 280, 287, 291, 295, 303, 308, 309, 310, 312, 320, 321, 322, 324, 327, 329, 332, 334, 338, 349, 355, 359, 360, 362, 363, 366, 367, 368, 370, 371, 375, 384, 385, 387, 388, 389, 393, 394, 395, 398, 400, 405, 406, 407, 408, 411, 412, 415, 416, 420, 421, 422, 424, 425, 426, 428, 431, 435, 436, 438, 441, 443, 444, 452, 457, 458, 463, 466, 470, 483, 484, 485, 487, 488, 490, 492, 494, 499, 505, 506, 507, 511, 512, 518, 519, 521, 524, 528, 531, 532, 533, 534, 539, 540, 542, 546, 552, 553, 555, 556, 564, 565, 568, 569, 572, 574, 575, 576, 577, 578, 584, 588, 589, 593, 597, 601, 604, 614, 619, 624, 626, 627, 631, 636, 637, 638, 639, 642, 643, 650, 677, 694, 697, 698, 699, 700, 703
OverviewThe French Language Services Act (FLSA) of 1986 guarantees an individual’s right to receive services in French from Government of Ontario ministries and agencies in 25 designated areas.
Relative to the French Language Services Act, the LCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. It is good for business.
To further this commitment, beginning in PT1, we will be producing one French-over-French Window Show Card for all FLS stores (please refer to the above store list).
Henceforth, this Show Card, which is a French version of the main thematic banner, will become the standard
component that will be shipped to these stores every promotional period.
Merchandising Instructions• The Show Card should be displayed
at the window, but if that is not possible, please display it at the most prominent location in the store.
• For stores that receive multiple Show Cards, one will be in French, while the others will be in English. Please display the French version at the most prominent location of the store.
Show Card Re-order #: 14012-06
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Promotional Sign Gallery
All promotional sign components are available for re-order using their corresponding re-order numbers.
If a sign component is missing or damaged, call helloLCBO (416-365-5932) and quote its re-order number. Please have a copy of this Marketing & Product Guide on hand for reference.
Thank you.
Music
Music CD re-order# DMS-13111 We would like to hear your comments about this period’s music. Please email you feedback to [email protected]
ADE COPY ONLY
10 Promotional Turn 1
Promotional Signs
Component Where to install sign Re-order Code Images
Exterior BannersThink Fresh this Spring
Banners:43”w x 87”h
Exterior on building. 14012-31
Exterior BannersProduct Grid
Banners:43”w x 87”h
14012-32
English Show CardThink Fresh This Spring / Think Fresh This Spring
French Show CardLe Goût Du Printemps / Le Goût Du Printemps
Dimensions:28”w x 45”h
Install in the windows on the hangers.
ENG 14012-01
FRE 14012-06
Exterior TransparencyThink Fresh This Spring
Transparencies:28”w x 54”h
Only for stores #452, #528, #568.
These are installed by the vendor.
14013-21
Exterior TransparencyProduct Grid
Transparencies:28”w x 54”h
14013-22TRADE COPY O
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Marketing & Product Guide - Think Fresh This Spring 11
Component Where to install sign Re-order Code Images
Power Aisle BannersThink Fresh This Spring/Product Grid
Dimensions:45”w x 30”h
Over the central aisle, closest to the entrance.
Alternate every other one.
14011-11
Hero Display
Banner Stand InsertThree Olives Burst (1 version)
Dimensions:20”w x 70”h
Hero Display
LCBO# Description
316125 Three Olives Burst
14012-41
Pricer Cards
Dimensions:8”w x 7”h
Hero Display
(1 version - Three Olives Burst)
DMS-14012-42
Thematic Banner Stand InsertThink Fresh This Spring
Dimensions:20”w x 70”h
Thematic Banner Stand (store entrance)
14012-46
Backlit / Tasting BarThink Fresh This Spring
Dimensions:21 15/16”w x 32 9/16”h
Install in the frame on the portable Tasting Bar.
Some stores will be supplied a backlit sign holder.
14012-51
Promotional Signs - Store Entrance
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12 Promotional Turn 1
Component Where to install sign Re-order Code Images
Perimeter Banner Think Fresh This Spring/Product Grid
Dimensions:30”w x 30”h
On the hangers around the periphery of the store.
Alternate every other one.
14011-01
Perimeter Transparency:SquareThink Fresh This Spring
Dimensions:28.5”w x 28.5”h
All transparency signs are vendor installed between March 31 - April 3, 2013.
If not installed by end of day April 3, 2013, please contact helloLCBO.
14013-01
Perimeter Transparency:SquareProduct Grid
Dimensions:28.5”w x 28.5”h
14013-02
Perimeter Transparency :HorizontalThink Fresh This Spring
Dimensions:45.5”w x 28.5”h
All transparency signs are vendor installed between March 31 - April 3, 2013.
If not installed by end of day April 3, 2013, please contact helloLCBO.
14013-11
Perimeter Transparency :HorizontalProduct Grid
Dimensions:45.5”w x 28.5”h
14013-12
Promotional Signs – Perimeter
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Marketing & Product Guide - Think Fresh This Spring 13
Promotional Signs - Perimeter
Component Where to install sign Re-order Code Images
Perimeter Transparency :VerticalThink Fresh This Spring
Dimensions:28”w x 54”h
All transparency signs are vendor installed between March 31 - April 3, 2013.
If not installed by end of day April 3, 2013, please contact helloLCBO.
14013-15
Perimeter Transparency :VerticalProduct Grid
Dimensions:28”w x 54”h
14013-16
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14 Promotional Turn 1
Component
End Aisle Backer Cards Dimensions:30” w x 24” h
End Aisle Products
Re-order Code
1 A Cider Cocktail? Now That's Refreshing / Cocktail Must-Haves 14010-01
2 Canadian Whisky: Bolder Than Ever / Today's Wine Discovery 14010-02
3 Celebrate With New Sweet Shop Vodkas / For Whisky Lovers 14010-03
4Food-Friendly Reds With Light Fare inspired (La Posta, Peninsula Ridge, Folonari) / (Dan Aykroyd, Jacob’s Creek, Folonari)
14010-04
5 Chill These Reds For A Flavour Boost / No-Fuss Cocktails 14010-05
6 Luxe Vodka, New Black Cherry Flavour / Cocktail Must-Haves 14010-06
7 New Whisky Flavours Are Winning New Fans / Today's Wine Discovery 14010-07
8 Lighter Flavours Love White Blends (Fresh, Wolftrap, Fazi Battagila) / (Masi, Strewn, Fifth Leg) 14010-08
9 Pinot Grigio - For The Perfect Spring Spritzer ( VOGA, People, Angel’s Gate) / (Jackson Triggs, Mezzacorona, Rosemount) 14010-09
10 Give Spiced Rum A Spring Makeover / No-Fuss Cocktails 14010-10
11 Bourbon Style For Your Next BBQ / Cocktail Must-Haves 14010-11
12 Bring A Little Bubbly To The Everyday / Wine With Creamy Desserts…Mmmoscato! 14010-12
13 These New Beers Are All About The Hops / For Whisky Lovers 14010-13
14 Eco-Friendly Wine You Can Feel Good About / Beer Headquarters 14010-14
15 Tequila Makes Ordinary Drinks Original / No-Fuss Cocktails 14010-15
16 Ontario Craft Brews - Just In For Spring / Cocktail Must-Haves 14010-16
17 Natural, Delicious & Ready-To-Drink / Today's Wine Discovery 14010-17
18 Top A Low-Cal Cocktail With A Georgeous Garnish / For Whisky Lovers 14010-18
19 Go Fresh With Sauvignon Blanc / Beer Headquarters 14010-19
20 Decadent Liqueurs - The Newest Guilty Pleasure / No-Fuss Cocktails 14010-20
Promotional Signs - End Aisles
Branded Backer Card
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Marketing & Product Guide - Think Fresh This Spring 15
Promotional Signs - End Aisles
End Aisle ProductsRe-order
Code Image
Generic Cocktail Must-Haves 14010-50
Generic Today’s Wine Discovery/ For Whisky Lovers 14010-51
Generic Beer Headquarters/ No-Fuss Cocktails 14010-52
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16 Promotional Turn 1
Promotional Signs - Pod Program
Participating stores
1, 5, 10, 15, 17, 21, 23, 31, 38, 41, 44, 57, 65, 74, 148, 149, 171, 185, 187, 191, 195, 198, 200, 217, 221, 226, 233, 249, 252, 253, 269, 288, 298, 300, 326, 329, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 386, 390, 392, 394, 397, 407, 412, 416, 427, 428, 437, 438, 443, 444, 457, 459, 470, 485, 490, 491, 497, 511, 522, 523, 528, 534, 536, 542, 545, 551, 556, 566, 569, 575, 580, 584, 587, 605, 609, 619, 623, 624, 627, 630, 632, 634, 641, 643, 694, 698, 699, 700, 703, 706, 776
The pod display is a merchandising program that highlights new, premium and hot products in the most favourable and high traffic locations of the top destination stores. The program runs for the full Promotional Turn.
POD LCBO# Product Size (mL)
POD 1
307983 Skinnygirl Red Wine 750
307991 Skinnygirl White Wine 750
315887 Skinnygirl Tangerine Vodka 750
320671 Skinnygirl White Cherry Vodka 750
POD 2
283804 Skinnygrape Pinot Grigio 750
283812 Skinnygrape Chardonnay 750
321901 Voli Light Vodka - Lemon 750
321919 Voli Light Vodka - Espresso Vanilla 750
POD 3
288506 Amsterdam Boneshaker IPA 6 x 341
318485 Twice as Mad Tom IPA 4 x 355
256594 Central City Red Racer IPA 355
322016 Samuel Adams Latitude 48 IPA 6 x 355
Flat POD (2 products)TRADE COPY O
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Marketing & Product Guide - Think Fresh This Spring 17
Component Where to install sign Re-order Code Images
Pod 1 Display Backers
Side A: Enjoy Great Waist Friendly Wines. (Skinnygirl Red Wine & Skinnygirl White Wine).
Side B: New Vodkas - Big on Flavour, Light on Calories. (Skinnygirl Tangerine Vodka & Skinnygirl White Cherry Vodka).
Power Aisle or prominent locations of the store.
14014-21
Pod 2 Display Backers
Side A: A Healthy Meal Deserves A Low-Cal Wine. (Skinnygrape Chardonnay & Skinnygrape Pinot Grigio).
Side B: New Flavoured Vodka With Fewer Calories ( Voli Light Vanilla Espresso & Voli Light LemonA).
14014-22
Pod 3 Display Backers
Side A: IPA - Your Brew For Spicy Food (Samuel Adams IPA & Central City).
Side B: IPA - Your Brew For Spicy Food (Muskoka Twice As Mad Tom & Boneshaker IPA).
14014-23
POD Riser Wrap1 version:
Think Fresh This Spring
Wrap around the riser width wise only.
14014-29
POD Pricer Cards DMS-14014-26
Promotional Signs - Pod Program
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18 Promotional Turn 1
Promotional Signs
Component Where to install sign Re-order Code Images
goLOCAL FSI Fixture• VQA goLOCAL Category
Signs x 2
• VQA cube centre sign x 1
• Shelf Talkers 6” w x 3”h Bundles of 4 x 2 per kit
• Vintages Shelf Talker 2 7/8” w x 5”h x 1
One end of the VQA Cube Fixture
(Participating stores only)
Complete Kit:
14018-04
In-Section Available Chilled Hot Button
Signs should be used on shelf to indicate that the Superstars products are also available in the fridge.
DMS-13115-43
Ontario Wine Superstars Fridge Hot Button
Highlight Ontario Wine Superstars products in the fridge.
DMS-13115-44
Special Promotions Promo Fixture Drum SignNew Discoveries Dimensions: 48” w x 6 3/8” h
Special Promotions Fixture #2 14014-16
Special Promotions Fixture PosterNew! New! New!
Dimensions:22” w x 39.5” h
Special Promotions Fixture #2 14014-11
VQA Cube Centre Sign
VQA goLOCAL Category
English Shelf Talker Vintages shelf talker
Note: No new signage will be sent.
Note: No new signage will be sent.15848
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Marketing & Product Guide - Think Fresh This Spring 19
Component Where to install sign Re-order Code Images
Promo Fixture Sign - Short Mini-Thematic
Dimensions:28” w x 6 3/8” h
Special Promotions Fixture 14012-61
Promo Fixture Sign - LongMini-Thematic
Dimensions:43” w x 6 3/8” h
14012-62
Promo Fixture Shelf Talker(11 versions) x2 sets Mini-Thematic
Dimensions:6” w x 3” h
Promo fixture and in-section in front of participating products.
DMS-14012-68
Shopping Cart Sign
Dimensions:10” w x 7.75” h
Social Responsibility Sign:Install outside the frame of the Shopping Carts.
Thematic Sign (Sold to the Trade)
Install on the inside frame of the Shopping Carts.
Social Responsibility Sign: DMS-14015-02
Thematic Sign: DMS-14015-03
Vintages Superstar KitIncludes:
• Basket Insert 10.875” w x 9.875” h
• Shelf Talkers 6” w x 3”h
Merchandise the participating product in a basket next to/near the LCBO Ontario VQA wines section.
Install the pre-printed shelf talker in front of the featured product, in its on-shelf position within the Vintages section.
Reference by program name only.
Promotional Signs
Shelf TalkerBasket Insert
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20 Promotional Turn 1
Component Where to install sign Re-order Code Images
Ontario Wines Superstars KitIncludes:
• Backer Cards x 2
• Shelf Talkers 6” w x 3”h
• Pricer Cards x 2
Dimensions:14” W x 24” H (Backer Cards)
Cut case display at VQA Cube
Full kit: Backer Cards Shelf Talkers, Pricer Cards 14018-01
Shelf Talkers Only: DMS-14018-03
Popular Pick KitIncludes:
• Backer Card x 1
• Shelf Talkers 6” w x 3”h
Dimensions:14” W x 24” H (Backer Card)
Cut case display in Ontario Section
Shelf Talkers and Popular Picks Backer Cards: 14018-02
Category SignFrench/English
A new P1 category sign will be shipped. Place the Category Sign insert into the sign band on the Gifting Promotional Fixture End.
14012-65
Gift Tag (Bundled in 12)
Place the gift tags onto the pre-wrapped Cello 1 bottles and vessels left over from PT13. Merchandise the Pre-Wrapped Cello bottles and Vessels on the Gifting Promotional Fixture End.
DMS-14012-66
Shelf Talkers (Bundled in 3 - 1 of each version)
Place Shelf Talkers on the Gifting Promotional Fixture End.
DMS-14012-67
Promotional Signs
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Marketing & Product Guide - Think Fresh This Spring 21
Promotional Signs - On Shelf
Signs’ Location Signs’ Message
Component Specifications Re-order # Images
On Shelf
“SAVE” Shelf Talkers
Pre-printed
(Limited Time Offer Program)
6” w x 3” h English/No Price
Price/No PriceDMS-14017-01
On Shelf
AIRMILES® Shelf Talkers
Pre-printed
(Bonus Air Miles Program)
6” w x 3” h English/No Price
Price/No PriceDMS-14017-02
On Shelf
“NEW” Shelf Talkers
Pre-printed
(New Product Program)
6” w x 3” h English/No Price
Price/No PriceDMS-14017-03
On Shelf
More Miles Shelf Talkers
Pre-printed
(BBAM Program)
6” w x 3” h DMS-14017-04
On Shelf
“In The Spotlight” Shelf Talkers
Pre-printed
(IMAGE Program)
6” w x 3” h English/No Price
Price/No PriceDMS-14017-05
On Shelf
“SAVE” Shelf Talkers
Pre-printed
(Limited Time Offer Program)
6” w x 3” h Bilingual/No Price
Price/No PriceDMS-14017-06
On Shelf
AIR MILES® Shelf Talkers
Pre-printed
(Bonus Air Miles Program)
6” w x 3” h Bilingual/No Price
Price/No Price DMS-14017-07
On Shelf
New Shelf Talkers
Pre-printed
(New Product Program)
6” w x 3” h Bilingual/No Price
Price/No PriceDMS-14017-08
On Shelf
“In the Spotlight” Shelf Talkers
Pre-printed
(IMAGE Program)
6” w x 3” h Bilingual/No Price DMS-14017-09
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22 Promotional Turn 1
Promotional Signs - On Shelf
Signs’ Location Signs’ Message
Component Specifications Re-order Images
On shelfPre-printed
(Regular Program - 65 versions)
Extender strips
12” x 2.5”DMS-14017-10
On shelfPre-printed
(Community Program - 10 versions)
Extender strips
12” x 2.5”DMS-14017-11
On shelfPre-printed
(Discovery Program - 9 versions)
Extender strips
12” x 2.5”DMS-14017-12
On shelf
Blank Shelf Talkers LCBO stamp
(1 version x 50 per bundle)
Shelf Talkers Blank - 6” x 3” DMS-14017-13
Cut Cases
Blank Pricer Cards LCBO stamp
(1 version x 30 per bundle)
Pricer Cards Blank - 8” x 7” DMS-14017-14
On shelfBlank Extender Strips LCBO stamp
(1 version x 15 per bundle)
Extender strips Blank - 12” x 2.5” DMS-14017-15
On shelf Pre-printed Go Green Extender insert - 1 version
Extender stripsPre-printed - 12” x 2.5”
DMS-14017-16
On End
Aisles
Pre-printed - Thematic
(70 versions) Shelf Talkers - 6” x 5” DMS-14017-17
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25 or Younger? Have Your I.D. Ready
(Previously Check 25)
• Shopping cart sign• Cash Counter Decal• Rear Cash Register Sign• Front End Merchandiser Sign• Poster – English/French• In-section Hot Button• Cling Vinyl on Entrance Door
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24 Promotional Turn 1
PT1 NON THEMATIC FEATURES - 25 or Younger? Have Your I.D. Ready
(Previously Check 25)
25 o
r You
nger
? Ha
ve Y
our I
.D. R
eady
Participating Stores All Stores
Overview The Check 25 program is evolving by asking customers who are under 25, or appear to be, to have their valid I.D. ready to be checked. LCBO’s Check 25 program now features the tagline: “25 or Younger? Have your I.D. Ready”. This change aims to build further awareness among our customers, encourage individuals to be proactive and have their I.D. ready if they are under 25, and to help LCBO staff ensure that alcohol is not sold to minors.
Key Dates Install: April 1, 2013
Signage Components & Merchandising Instructions
1. Shopping cart sign – BilingualInstall the new “25 or Younger? Have your I.D. Ready” signage in the frame on the outside of the shopping carts.
Re-order #DMS-14015-02
2. Cash Counter Decal – BilingualPlease peel and stick the adhesive Cash Desk Decal to the centre and top of the Cash Desk. Re-order ##14018-101
3. Rear Cash Register Sign – BilingualAffix the four Velcro dots on the back of the sign, in each corner. Please ensure the creative is facing customers.
NOTE: Stores 4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644 will not receive this signage component as it doesn’t fit on the back of their monitors.
Re-order #DMS-14018-102
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Marketing & Product Guide - Think Fresh This Spring 25
Signage Components & Merchandising Instructions - Continued
4. Front End Merchandiser Sign – Bilingual• Affix the Velcro dots along the bottom of the
front of the sign. Please ensure the creative is facing customers and the back side of the sign is facing the cashier.
• Install the sign to the cash register turrets or fixture in front of the cash desk.
Re-order #14018-100
5. Poster – English/FrenchAt Store Manager’s discretion, display the poster in the customer’s line of vision as they are approaching the cash desk.
Re-order #14018-89
6. In-section Hot Button – English/FrenchAt Store Manager’s discretion, display the Hot Button signage in sections where customers 25 years of age and younger most frequently shop.
Re-order #14018-103
7. Cling Vinyl on Entrance DoorDetails will follow in the weekly Sales and Marketing updates that are sent every Tuesday morning.
PT1 NON THEMATIC FEATURES - 25 or Younger? Have Your I.D. Ready
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Mini Thematic Spanish Wines
Participating Stores
1, 4, 5, 6, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 59, 60, 62, 63, 64, 65, 68, 72, 79, 80, 83, 90, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 212, 214, 217, 218, 221, 226, 228, 233, 234, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 700, 702, 703, 706, 771, 776
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28 Promotional Turn 1
Stores are recommended to feature all skus but a minimum of 6 brands must be featured.
Products are not force-allocated. The 1-in-1-out rule does not apply on the Promotional Fixture.
The mini-thematic brochures feature 8 – 12 brands (which vary by thematic). To support the sales and marketing strategy, it is recommended to feature all SKUs participating in the program.
If bringing in all participating products is not conducive to your individual store, the following guidelines must be met:
• The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per SKU or increasing the number of SKUs brought in for the promotion.
• A minimum of 6 brands must be featured to ensure a healthy looking display that is ready-for-business.
• Featured products are not force-allocated.• If a featured product is currently carried
by your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture.
• If a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional period.
• If a store decides to list a featured product AFTER the promotional period has concluded, the 1-in/1-out rule does apply.
Mini Thematic – Promotional Fixture
Fixture Components• Category Sign Holder• Brochure Holder
SKU Count • Min. 6, Max. 12
Signage Components• Category Sign
(long or short)• Shelf Talkers• Occasional Customer
Takeaway
Location • Refer to your store
floor plan
Special Instructions• Merchandise products
by like size and colour to create an impactful display.
Detailed Merchandising Instructions
PARTICIPATION IS MANDATORY
The Mini-Thematic Program is designed to highlight products which are new, engaging or niche product categories.
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Marketing & Product Guide - Think Fresh This Spring 29
Mini Thematic – Promotional Fixture
Overview
This “SAY SI TO SPAIN” Brochure takes our customers on a Journey to Spain - embracing the culture and beauty of Spain and it’s wines.
Featuring 11 Spanish Wines this mini thematic encourages customers to bring a taste of Spain into their own home, offering Tapas recipes and tips to hosting their very own tapas party.
Key Dates
Install: April 1, 2013Takedown: April 28, 2013
Merchandising Instructions
Promotional Fixture• Insert “SAY SI TO SPAIN*” category sign into sign band on fixture.• Install the pre-printed product shelf talkers in front of the participating products on the
promo fixture and in-section.
Participating Products
LCBO Description Size (mL)
54007 Red Guitar Old Vine Tempranillo Garnacha 750
73395 Castillo De Monseran Garnacha 750
143743 Bodegas Castano La Casona Mona 750
144493 Montecillo Crianza La Rioja 750
231787 Beso De Vino Seleccion Do Carinena 750
243055 Beronia Tempranillo Rioja 750
243097 Vina Zaco Tempranillo Rioja 750
269605 Freixenet Mia White 750
610188 Osborne Solaz Tempranillo Cabernet Sauvignon 750
620989 Hoya De Cadenas Reserva 750
620997 Campo Viejo Crianza 750
*NOTE: The Category Sign for this fixture is subject to change from ‘Spanish Wines’ to alternative copy.
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30 Promotional Turn 1
Components
Component Where to install sign Re-order Code Images
Promo Fixture Sign - Short Dimensions:28” w x 6 3/8” h
Promotional Fixture 14012-61
Promo Fixture Sign - LongDimensions:43” w x 6 3/8” h
14012-62
Promo Fixture Shelf Talker(11versions) x2 sets Dimensions:6” w x 3” h
Promo fixture and in-section in front of participating products
DMS-14012-68
Mini Thematic – Promotional Fixture
Client: LCBO Project: Rosé Wines/Promo Table Signs Size: 18” x 24” File Half Size Option: A Date: Feb 15, 2013 Hi_Res IMAGE Pour_007b Script Typeface: Scanned TypeColour: CMYK, and Spot colour Pantone Plus Series Cool Gray 9C , Spot colour Pantone Plus Series 178C
PINK GOESWITH SPRING
Client: LCBO Project: Rosé Wines/Promo Table Signs Size: 18” x 24” File Half Size Option: A Date: Feb 15, 2013 Hi_Res IMAGE Pour_007b Script Typeface: Scanned TypeColour: CMYK, and Spot colour Pantone Plus Series Cool Gray 9C , Spot colour Pantone Plus Series 178C
PINK GOESWITH SPRING
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Seasonal Rosé Program
Overview
The Seasonal Rosé Program continues to be a huge success, generating over $5.0M in net sales last year. This year’s Rosé program has a large number of new and exciting rosé wines from around the world. Customers will have the opportunity to try rosés throughout the season, as the program will run from March to October.
The participating products are not to be merchandised on shelf and the 1-in/1-out rule will not apply. They will also be excluded from actual SKU count on stores’ Flash report and should not be included on the Backroom Tracker.
Stores will start receiving the rosé forces by early March.
Client: LCBO Project: Rosé Wines/Promo Table Signs Size: 18” x 24” File Half Size Option: A Date: Feb 15, 2013 Hi_Res IMAGE Pour_007b Script Typeface: Scanned TypeColour: CMYK, and Spot colour Pantone Plus Series Cool Gray 9C , Spot colour Pantone Plus Series 178C
PINK GOESWITH SPRING
Client: LCBO Project: Rosé Wines/Promo Table Signs Size: 18” x 24” File Half Size Option: A Date: Feb 15, 2013 Hi_Res IMAGE Pour_007b Script Typeface: Scanned TypeColour: CMYK, and Spot colour Pantone Plus Series Cool Gray 9C , Spot colour Pantone Plus Series 178C
PINK GOESWITH SPRING
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32 Promotional Turn 1
Seasonal Rosé Program
Participating Stores - 1st (Easter) Release
1, 5, 7, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 44, 50, 57, 62, 63, 64, 65, 70, 82, 83, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 207, 209, 211, 212, 217, 226, 228, 233, 237, 243, 244, 252, 253, 260, 263, 265, 269, 270, 278, 288, 295, 298, 300, 325, 326, 329, 334, 340, 343, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 392, 393, 394, 397, 398, 404, 407, 412, 416, 417, 425, 427, 428, 431, 432, 437, 438, 443, 445, 452, 456, 457, 459, 465, 469, 470, 483, 490, 491, 494, 495, 497, 499, 505, 511, 516, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 557, 559, 564, 566, 568, 569, 573, 575, 579, 580, 584, 587, 589, 590, 593, 601, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 641, 642, 643, 644, 677, 694, 698, 700, 702, 703, 771, 776
This year, there will be 2 releases
• 1st Release (Easter): 6 products will be released in time for Easter, a key Rosé selling period.
• 2nd Release (Spring): 28 additional products will launch in late April to early May.
NOTE: Please maintain the same display from PT13 until PT2.
Re-order Codes
• Promo Table #1 - DMS-13138-26
• Shelf Talkers - DMS- 13138-27
1st Release - Participating Products
LCBO# Description Retail Price Size (mL) Merchandising Location
122424 Fuzion Shiraz Rose $7.95 750 Promo Table #1 / Gift Fixture
37531 Santa Carolina Cabernet Sauvignon Rosé
$8.95 750 Promo Table #1 / Gift Fixture
275693 Hardys Chronicles Twice Lost Rosé $10.95 750 Promo Table #1 / Gift Fixture
79384 Barefoot White Zinfandel $9.95 750 Promo Table #1 / Gift Fixture
324558 House Wine Co. Chardonnay Merlot $12.95 750 Promo Table #1 / Gift Fixture
234377 Villa Maria Private Bin East Coast Rosé $16.45 750 Promo Table #1 / Gift Fixture
*Prices subject to change without notice.
Shelf Talkers Promo Table
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Marketing & Product Guide - Think Fresh This Spring 33
Seasonal Rosé Program
1st Release - Merchandising Instructions
Gift CentreStores participating in the Rosé Program should merchandise all 6 of the products (minimum of 3 facings each) on the Gift Centre. Install pre-printed Shelf Talkers in front of participating products.
Promo Table #1Stores with Promo Table #1 will feature 6 of the participating Rosés on the fixture. Install the Promo Table Sign in the wooden holder and install pre-printed Shelf Talkers in front of participating products.
Additional Participating Stores for 2nd Release - Spring
3, 4, 6, 8, 9, 14, 20, 24, 26, 28, 32, 37, 41, 42, 45, 47, 48, 49, 55, 56, 58, 60, 61, 68, 69, 71, 72, 74, 77, 78, 79, 80, 81, 84, 85, 86, 87, 90, 91, 93, 94, 98, 99, 101, 103, 109, 110, 112, 113, 119, 122, 123, 124, 128, 135, 136, 137, 139, 140, 141, 143, 152, 155, 158, 160, 165, 166, 167, 169, 174, 178, 179, 181, 182, 186, 188, 190, 192, 193, 196, 197, 199, 201, 202, 208, 210, 214, 216, 218, 219, 220, 221, 222, 223, 224, 225, 227, 229, 230, 231, 232, 234, 236, 238, 242, 247, 248, 249, 250, 251, 259, 261, 266, 268, 279, 281, 286, 287, 294, 299, 301, 306, 310, 311, 312, 314, 318, 320, 321, 323, 324, 327, 335, 348, 349, 362, 364, 366, 370, 372, 380, 389, 395, 399, 400, 401, 402, 403, 408, 414, 415, 423, 426, 430, 434, 441, 444, 446, 449, 453, 461, 462, 467, 468, 473, 474, 475, 481, 484, 486, 489, 492, 496, 501, 502, 504, 509, 517, 518, 521, 539, 550, 552, 560, 563, 572, 578, 581, 586, 602, 612, 618, 626, 639, 699, 706
2nd Release - Spring
28 additional products and the 6 products from the 1st release will be released to the additional list of stores above. More details to follow in the PT2 Marketing & Product Guide.
Participating Products
LCBO# Description Retail Price Size (mL)
37622 Jacob's Creek Shiraz Rose $11.95 750
43588 Folonari Pink Pinot Grigio $11.95 750
74088 Two Oceans Shiraz Rose $10.25 750
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34 Promotional Turn 1
Seasonal Rosé Program
2nd Release - Spring - Continued
LCBO# Description Retail Price Size (mL)
122275 Stoneleigh Marlborough Pinot Noir Rose $16.95 750
164343 The Beachhouse Rose $9.95 750
175620 Campo Viejo Tempranillo Rose $11.95 750
234575 Terres de Saint Louis Rose - AOC Varois en Provenc $11.30 750
234872 Flourish Rose VQA $10.95 750
244616 Sandbanks Rose $12.95 750
275685 Union Rose $13.95 750
277855 Mythqiue AOP Languedoc Rose $12.95 750
278192 Bieler Pere Ef Fils Sabine Rose $12.95 750
279661 L'Orangeraie, Rose, Pay d'Oc $9.95 750
317982 Montes Cherub Rose $14.95 750
317990 Butterfly Kiss Pink Pinot Grigio $11.95 750
318006 Lindeman's Early Harvest Rose $13.95 750
318014 Cono Sur Pinot Noir Rose $9.95 750
318022 Callia Shiraz Rose $10.95 750
318030 Menage A Trois Rose $17.95 750
320275 Segura Viudas Brut Rose $14.50 750
320291 Tommasi Bardolino Chiaretto DOC Rose $14.95 750
320309 Fumees Blanches Rose $11.95 750
322891 Chateau de Fontlade Cuvee Saint Qvinis Rose $12.50 750
323766 Patio 9 Pink $12.95 750
324541 Peninsula Ridge Top Bench Rose $11.95 750
344499 Rene Barbier Mediterranean Rose $9.95 750
587725 Masi Modello delle Venezie Rosato $11.95 750
622134 Perrin La Vieille Ferme Rose $10.95 750
Complete merchandising details will be available in the PT2 Marketing and Product Guide.
14866
Our Buyer’s ChOiCe. New aNd availaBle ONly fOr wiNter!
Faustino Vii Red Rioja 315234 750 ml
only
$12.95
Scan the code for this great dish or visit lcbo.com/classic paella
winter’sPerfect rioja
“for those who like winter comfort food, faustino vii is winter comfort wine. this value-packed spanish red has an easy-drinking fruity style that shines with fun, casual dishes like spanish cured meats, omelettes and paella.”
— Kathy CaNNON, direCtOr Of wiNes aNd vintages —TR
ADE COPY ONLY
Winter Wine Program Participating Stores
(Supplier Sold Program and participation is mandatory)
1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 37, 38, 39, 40, 44, 45, 55, 57, 58, 60, 62, 64, 65, 71, 72, 79, 82, 83, 84, 85, 95, 98, 99, 101, 102, 106, 115, 123, 125, 130, 132, 140, 143, 144, 145, 148, 149, 154, 156, 163, 164, 167, 168, 171, 179, 182, 185, 187, 188, 191, 192, 195, 198, 200, 207, 209, 210, 211, 212, 214, 217, 218, 219, 223, 226, 229, 233, 234, 237, 242, 243, 244, 248, 252, 253, 255, 263, 265, 278, 287, 288, 295, 298, 300, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 349, 351, 353, 355, 359, 360, 361, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 404, 407, 411, 412, 415, 416, 417, 418, 425, 426, 428, 431, 432, 434, 437, 438, 441, 443, 444, 445, 452, 453, 456, 457, 459, 461, 465, 470, 481, 483, 485, 486, 490, 491, 494, 495, 497, 499, 505, 511, 521, 522, 523, 528, 532, 533, 534, 536, 537, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 564, 566, 568, 569, 572, 573, 575, 579, 586, 587, 589, 590, 593, 599, 601, 612, 614, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 637, 638, 639, 641, 642, 643, 677, 694, 698, 700, 702, 703, 771, 776
14866
Our Buyer’s ChOiCe. New aNd availaBle ONly fOr wiNter!
Faustino Vii Red Rioja 315234 750 ml
only
$12.95
Scan the code for this great dish or visit lcbo.com/classic paella
winter’sPerfect rioja
“for those who like winter comfort food, faustino vii is winter comfort wine. this value-packed spanish red has an easy-drinking fruity style that shines with fun, casual dishes like spanish cured meats, omelettes and paella.”
— Kathy CaNNON, direCtOr Of wiNes aNd vintages —
NO CHANGE FROM LAST PERIOD
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36 Promotional Turn 1
Overview
This year our Winter Wine program features the Spanish Wine - Faustino VII Red Rioja 2010! NEW to the LCBO and available only for winter, Faustino VII Red Rioja 2010 has been hand selected and endorsed by our wine buyers as the wine for winter entertaining. This value-packed Spanish red has an easy-drinking fruity style that shines with fun, casual dishes like Spanish cured meats, omelettes and paella.
The winter wine program will promote a single SKU in select stores, throughout PT12 to PT2.
Key Dates
Start Date: Feb 3, 2013Takedown: May 26, 2013
Participating Product
315234 Faustino VII Red Rioja 750mL
Signage Components
The components ship as one kit: • Discretionary End Aisle
Backer Card x 1 piece• Pre-printed Shelf Talkers x 2 pieces
Re-order #: 13128-75
Merchandising Instruction
• Participating stores will be force-allocated two or three cases of the featured product.
• Build a display on Discretionary End Aisle with the featured product.
• Please order sufficient inventory of the featured product to build and maintain a full display. Use the Backer Cards and pre-printed shelf talkers on the display.
• Install the pre-printed shelf talkers in front of the featured product in-section if the store already lists the product
Backer Card
Shelf Talker
Shelf Talker
Winter Wines ProgramNO CHANGE FROM LAST PERIOD
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Seasonal & New Product Fixture ProgramParticipating stores
Participating stores are grouped based on the Seasonal & New Product fixture size. Each store has been allocated a specific set of merchandising instructions, and is required to follow the Planoguide merchandising instructions.
NOTE: All stores on the Seasonal & New Product Fixture Program will NOT receive the new listings, as the force list doesn’t necessary go to those stores.
1, 4, 5, 7, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 62, 63, 64, 65, 70, 82, 83, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 221, 207, 209, 211, 212, 217, 226, 228, 229, 233, 237, 243, 244, 252, 253, 260, 263, 265, 269, 270, 278, 288, 295, 298, 300, 325, 326, 329, 334, 340, 341, 343, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 392, 393, 394, 397, 398, 404, 407, 412, 416, 417, 425, 427, 428, 431, 432, 437, 438, 443, 144, 445, 452, 456, 457, 459, 465, 469, 470, 483, 490, 491, 494, 495, 497, 499, 505, 511, 516, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 557, 559, 564, 566, 568, 569, 573, 575, 579, 580, 584, 587, 589, 593, 601, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 641, 642, 643, 644, 677, 694, 698, 699, 700, 702, 703, 706, 771, 776
Seasonal & New Product Fixture Category Sign “Recent Arrivals”Re-order #: GFT092
On Shelf Box Sign (10 versions) Re-order #: GFT091
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38 Promotional Turn 1
Merchandising Please merchandise new and seasonal products on this fixture. Any seasonal gifts should be placed on the bottom shelf and signed with the orange “GIFTS” box sign. The Rosé and Seasonal Spirits programs are now being released - please include these programs on the fixture.
NOTE: That release dates are a target only and are subject to change without notice. The attached information is directed in confidence solely to retail staff and is intended for internal use only.
Signs
Continue to sign the fixture with the orange RECENT ARRIVALS sign inserts and box signs. 1. Seasonal & New Product Fixture Category Sign (Recent Arrivals)Re-order #: GFT092
Installation of Category SignageEach kit contains three signs - two plain colour inserts and one that states RECENT ARRIVALS. Place the two plain colour inserts into the sign slot. Then center the RECENT ARRIVALS sign over top of the colour inserts.
2. On Shelf Box Sign (10 versions)Re-order #: GFT091New, Rosés, Flavoured Vodka, Large Format, Gifts, Wines, Spirits, Beer, Sparkling, Enviro.
Installation of Box SignsWith the exception of Rosés and Flavoured Vodkas, please only use the NEW theme sign for all categories of new products. Gifts, Wines, Spirits, Beer and Sparkling are to be only used to differentiate gift packs.
For additional signage, please call:helloLCBO @ 416-365-5932
Seasonal & New Product Fixture Program
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Marketing & Product Guide - Think Fresh This Spring 39
Seasonal & New Product Fixture Program
Participating Products & Upcoming Product Release Schedule P1-P4
New World WinesLCBO# Description Retail Price Size (mL) ETA
302570 Casillero de Diablo Reserva Sauvignon Blanc $5.95 375 P1
323881 Santa Digna Cabernet Sauvignon Reserva $14.95 750 P1
276758 Inniskillin EW Series Merlot-Cabernet $17.95 750 P1
276766 Inniskillin EW Series Cabernet-Shiraz $17.95 750 P1
314237 Santa Julia Sparkling Organic NEW $14.95 750 P2
318022 Callia Alta Shiraz Rose (2013 Rose Program) NEW $10.95 750 P2
390872 Wolf Blass Grey Label Shiraz NEW $34.95 750 P2
327320 Are You Game Shiraz NEW $16.95 750 P2
37622 Jacob's Creek Shiraz Rose (2013 Rose Program) NEW $11.95 750 P2
318006 Lindeman's Early Harvest Rose (2013 Rose Program) NEW $13.95 750 P2
326280 Bandit Red Sangria (Summer Seasonal) NEW $12.95 1000 P2
333997 Bota Box Chardonnay (Summer Seasonal) NEW $7.95 500 P2
334003 Bota Box Cabernet Sauvignon (Summer Seasonal) NEW $7.95 500 P2
TBD Stack Wines Pinot Grigio Stackers (Summer Seasonal) NEW $12.95 4x187 P2
TBD Stack Wines Charisma Red Blend Stackers (Summer Seasonal)
NEW $12.95 4x187 P2
318030 Menage a Trois Rose (2013 Rose Program) NEW $17.95 750 P2
317990 Butterfly Kiss Pink Pinot Grigio Rose (2013 Rose Program) NEW $11.95 750 P2
321554 Lapostolle Casa Sauvignon Blanc NEW $14.95 750 P2
317982 Montes Cherub Rose (2013 Rose Program) NEW $14.95 750 P2
318014 Cono Sur Pinot Noir Rose (2013 Rose Program) NEW $9.95 750 P2
326264 Arbor Mist Mango Strawberry Moscato (Summer Seasonal) NEW $6.95 750 P2
308106 Sileni Cellar Selection Merlot NEW $18.95 750 P2
308270 Giesen Sauvignon Blanc Marlborough NEW $17.95 750 P2
308288 Whitehaven Sauvignon Blanc NEW $18.95 750 P2
310300 Villa Maria Private Bin Merlot Cab Sauv NEW $15.95 750 P2
122275 Stoneleigh Pinot Noir Rose (2013 Rose Program) NEW $16.95 750 P2
164343 The Beachhouse Rose (2013 Rose Program) NEW $8.95 750 P2
74088 Two Oceans Shiraz Rose (2013 Rose Program) NEW $10.25 750 P2
308254 Urban UCO Malbec Tempranillo NEW $13.95 750 P3
321489 Santa Julia Reserva White Blend NEW $12.95 750 P3
322651 Rosemount Estate Moscato NEW $12.95 750 P3
333948 Hardy's Bankside Shiraz NEW $14.95 750 P3308197 Tempus Two Cabernet Merlot NEW $16.95 750 P3
337196 Red Rooster Pinot Gris VQA NEW $16.95 750 P3
321497 Primal Roots White Blend NEW $12.95 750 P3
320788 Veramonte Chardonnay Reserva NEW $12.95 750 P3
322693 Nuevo Mundo Estate Sauvignon Blanc Organic NEW $11.95 750 P3
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40 Promotional Turn 1
Seasonal & New Product Fixture Program
LCBO# Description Retail Price Size (mL) ETA
321448 Cono Sur Bicicleta Chardonnay NEW $9.95 750 P3
308189 Luis Felipe Edwards Reserva Shiraz Cab Sauv NEW $13.95 750 P3
325480 Panul Chardonnay NEW $10.95 750 P3
326611 High Altitude Chardonnay Viognier NEW $11.95 750 P4
308247 Santa Rita 120 Series Cab Franc Carm Cab Sauv NEW $10.95 750 P4
322024 Adobe Reserva Merlot Organic NEW $12.95 750 P4
323808 Firesteed Oregon Pinot Gris NEW $17.95 750 P4
320796 Red Diamond Merlot NEW $14.95 750 P4
European Wines LCBO# Description Retail Price Size (mL) ETA
319764 F Lurton Salices Sauvignon Blanc NEW $13.95 750 P1
320432 Gilles Louvet O Chardonnay NEW $13.95 750 P1
320309 Les Fumees Blanches Rose (2013 Rose Program) NEW $11.95 750 P2
277855 Mythique Languedoc Grenache-Cinsault Rose (2013 Rose Program)
NEW $12.95 750 P2
322891 Chateau de Fontlade Cuvee Saint Qvinis Rose (2013 Rose Program)
NEW $12.50 750 P2
234575 Terres de Saint Louis Rose (2013 Rose Program) NEW $11.30 750 P2
279661 L'Orangeraie Vin De Pay D'oc Rose (2013 Rose Program) NEW $9.95 750 P2
622134 La Vieille Ferme Rose (2013 Rose Program) NEW $10.95 750 P2
278192 Bieler Pere et Fils Sabine Rose (2013 Rose Program) NEW $12.95 750 P2
320291 Tommasi Bardolino Chiaretto DOC Rose (2013 Rose Program)
NEW $14.95 750 P2
43588 Folonari Pink Pinot Grigio (2013 Rose Program) NEW $11.95 750 P2
587725 Masi Modello delle Venezie Rosato (2013 Rose Program) NEW $11.95 750 P2
320275 Segura Viudas Brut Rose (2013 Rose Program) NEW $14.50 750 P2
344499 Rene Barbier Mediterranean Rose (2013 Rose Program) NEW $9.95 750 P2
175620 Campo Viejo Tempranillo Rose (2013 Rose Program) NEW $11.95 750 P2
318931 Mayor de Castilla Crianza 2008 NEW $15.95 750 P2
318956 Mayor de Castilla Verdejo 2011 NEW $10.95 750 P2
305532 Mille Lire Pinot Grigio IGT 2011 NEW $12.95 750 P2
300665 Jovly Cabernet Franc Chinon 2010 NEW $13.95 750 P2
319657 Sancerre Blanc Guy Saget NEW $19.95 750 P2
323816 Muscadet Chateau du Cleray NEW $13.95 750 p2
320424 Les Coteaux, Collection d'Altidude Chardonnay NEW $13.95 750 P2
325142 Bouchard P&F Beaune du Chateau Rouge 1er Cru NEW $36.95 750 P2
New World Wines (Continued)
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Marketing & Product Guide - Think Fresh This Spring 41
Seasonal & New Product Fixture Program
LCBO# Description Retail Price Size (mL) ETA
325134 Villa Ponciago Beaujolais Villages NEW $15.95 750 P2
325159 Gustave Lorentz Riesling NEW $14.95 750 P3
315309 Riesling 'Selection' Alsace AOC, Gisselbrecht NEW $13.95 750 P3
320440 Jean Geiler Muscat d'Alsace Reserve Particuliere NEW $14.00 750 P3
Ontario Wines - Vintages Essentials
LCBO# Description Retail Price Size (mL) ETA
302083 Bachelder Chardonnay VQA NEW $29.95 750 P1
193573 Southbrook Cabernet Sauvignon VQA NEW $22.95 750 P1
White SpiritsLCBO# Description Retail Price Size (mL) ETA
316117 Absolut Citron Vodka NEW $14.25 375 P1
319715 Loyalist Gin NEW $43.95 750 P1
322875 Sipsmith London Dry Gin NEW $49.95 700 P1
323915 Lemon Hart Demerara Rum NEW $26.95 750 P1
319723 Bulldog Gin NEW $29.95 750 P1
315986 Tag No. 5 NEW $37.45 1140 P1
320218 Absolut Cherrykran Vodka NEW $26.95 750 P1
319681 Hayman's 1850 Reserve Gin NEW $44.95 700 P1
334110 Ciroc Peach NEW $49.95 750 P2
334128 Ciroc Red Berry NEW $49.95 750 P2
Brown Spirits LCBO# Description Retail Price Size (mL) ETA
319921 McGuinness Whipped Cream (summer seasonal) NEW $19.95 750 P1
319897 McGuinness Blueberry Pancake (summer seasonal) NEW $19.95 750 P1
319913 McGuinness Glazed Donut (summer seasonal) NEW $19.95 750 P1
321562 McGuinness Peach Schnapps NEW $19.95 750 P1
318410 Illegal Mezcal Reposado (summer seasonal) NEW $86.95 750 P1
318428 Illegal Mezcal Anejo (summer seasonal) NEW $149.95 750 P1
318469 Sotol Hacienda de Chihuaha Plata (summer seasonal) NEW $39.95 750 P1
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42 Promotional Turn 1
Seasonal & New Product Fixture Program
Brown Spirits (Continued)
LCBO# Description Retail Price Size (mL) ETA
316810 Dulce Vida Blanco (summer seasonal) NEW $64.95 750 P1
316851 Dulce Vida Reposado (summer seasonal) NEW $79.95 750 P1
316828 Dulce Vida Anejo (summer seasonal) NEW $99.95 750 P1
324855 Espolon Tequila Reposado NEW $42.95 750 P1
324848 Espolon Tequila Blanco NEW $42.95 750 P1
323873 JD White Rabbit Saloon (summer seasonal) NEW $34.95 750 P1
316133 Marc Alsace Gewurztraminer NEW $38.50 375 P1
282210 Hpnotiq Harmonie Liqueur NEW $34.95 750 P2
210252 Glen Garioch Founder's Reserve NEW $52.95 750 P2
319160 Malibu Sundae (summer seasonal) NEW $20.95 750 P2
319731 Malibu Berrylicious (summer seasonal) NEW $20.95 750 P2
330308 Dragonheart Cinnamon Vodka Liqueur NEW $20.95 750 P2
334086 Macallan Sienna NEW $174.95 750 P4
334060 Macallan Gold NEW $64.95 750 P4
334078 Macallan Amber NEW $99.95 750 P4
334029 Highland Park 10 Year Old NEW $59.95 750 P4
RTD LCBO# Description Retail Price Size (mL) ETA
323832 Malibu Cocktails Pina Colada NEW $29.95 1750 P1
320572 Jaw Drop Squeezing Melons NEW $2.95 473 P1
319467 Mudshake Caramel NEW $12.25 1080 P1
319285 BACARDI BREEZER LIME SPRITZER NEW $9.95 1320 P1
327957 Crazy Uncle Basil, Honey Lime Daiquiri NEW $19.95 1000 P1
327965 Crazy Uncle Cola Bitter & Mint Julep NEW $19.95 1000 P1
319251 Seagram Lemonade (non-carbonated) NEW $10.95 355 P1
319616 Skinnygirl Mojito NEW $15.95 750 P1
319277 Salvador's Mojito Cocktail NEW $20.60 1750 P1
320663 VEX Mango Passion NEW $11.95 330 P1
319442 Mike's Hard Lemonade 6pk can NEW $13.95 2130 P1
320606 Mike's Hard Lemonade 24pk can NEW $49.95 8520 P1
319566 Palm Bay Coco Melon Paradise 6pk NEW $11.95 2130 P1
319459 Palm Bay Key Lime Cherry 473ml NEW $2.65 473 P1
321653 Cayman Jack Toasted Coco Lime NEW $13.95 2130 P1
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Marketing & Product Guide - Think Fresh This Spring 43
Seasonal & New Product Fixture Program
LCBO# Description Retail Price Size (mL) ETA
321638 Cayman Jack Planters Gingered Pineapple NEW $13.95 2130 P1
321570 Cayman Jack Blood Orange & Prickly Pear NEW $13.95 2130 P1
320531 Smirnoff ICE VII Fruit Punch NEW $2.95 473 P1
320564 Smirnoff ICE VII Watermelon NEW $2.95 473 P1
333013 Smirnoff ICE VII Original NEW $2.95 473 P1
329169 VNC Cocktails Margarita NEW $4.95 200 P1
333161 Bacardi Breezer Party Pack NEW $26.95 3960 P1
334805 Mott's Extra Spicy NEW $2.95 458 P1
337980 Mike's Hard Frozen Lemonade NEW $2.95 296 P2
337998 Mike's Hard Frozen Black Cherry Lemonade NEW $2.95 296 P2
320515 Island Squeeze Margarita NEW $2.60 296 P2
320523 Island Squeeze Pina Colada NEW $2.60 296 P2
Ontario Wines LCBO# Description Retail Price Size (mL) ETA
323766 Patio 9 Pink VQA (2013 Rose Program) NEW $12.95 750 P2
324541 Top Bench Rose VQA (2013 Rose Program) NEW $11.95 750 P2
234872 Flourish Rose VQA (2013 Rose Program) NEW $10.95 750 P2
244616 Sandbanks Rose VQA (2013 Rose Program) NEW $12.95 750 P2
275685 Union Rose VQA (2013 Rose Program) NEW $13.95 750 P2
329243 Spumante Bambino Peach NEW $8.95 750 P2
75 Mike Weir Pinot Noir NEW $19.95 750 P4
686972 Mike Weir Sauvignon Blanc NEW $14.95 750 P4
RTD (Continued)
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Front End Merchandiser Participating stores
1, 4, 5, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 35, 36, 38, 41, 50, 55, 58, 59, 63, 64, 65, 68, 70, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 216, 217, 218, 221, 226, 228, 233, 234, 243, 248, 249, 252, 253, 263, 270, 278, 288, 295, 298, 300, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 392, 397, 400, 401, 404, 415, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 605, 609, 617, 624, 627, 629, 630, 631, 632, 641, 643, 694, 699
Front End Merchandiser Sold Space Implementation GuideEffective: May 27, 2012
1483
6-13
Questions?
The following contacts are available to answer questions or resolve issues you might have in executing this program.
Stacee Roth Category Manager,
White Spirits, Ready-to-Drink and Accessories416-864-6347
helloLCBO416-365-5932
This guide is printed on 100% recycled paper.By the LCBO’s Print Digital Copy Centre (Dept. 890)
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46 Promotional Turn 1
Overview The new Front End Merchandiser program has proven to generate incremental sales, create consistency across the stores and encourage customers to discover new products. This is a sold program and participating is mandatory. Signage will be shipped to participating stores each Period.
Participating Product
LCBO# Brand Size (mL) Retail
320341 Smirnoff Mango Passionfruit Sorbet Light Vodka 750 $25.95
320358 Smirnoff Light Raspberry Pomegrate Sorbet Vodka 750 $25.95
Merchandising Instructions
For Period 1, the Sold Space program will feature two new low-calorie flavered vodkas from Smirnoff. It is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively.
Stores are required to use 3 shelves plus the plinth/base (i.e. The 2 featured products should be waterfalled on 3 shelves). The top shelf is used to display the box sign provided.
Signage Components
• Pre-Printed Shelf Talker
• Box Sign
Re-Ordering
• Box Sign: DMS-14015-61
• Pre-Printed Shelf Talker: DMS 14015-62
Front End Merchandiser
Shelf Talker
Box SignTR
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Marketing & Product Guide - Think Fresh This Spring 47
Front End Merchandiser
Core 200mL Spirits PPG Program
The top 10 selling 200mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide on pages 14-17 for the location of the display. The display does not change from period to period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.
For the Core 200mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two products per shelf, total five shelves are required).
DOES NOT CHANGE
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
Above example is based on Type 3.
200 mL & 375 mL discretionary displays
Staff Picks Basket
Staff Picks Basket
Reminder
Stores participating in the Front End Merchandiser Program must also set up the core 200mL Spirits Program.
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48 Promotional Turn 1
Beer and Chasers Mainstream Spirits
Big Brands Premium Destination
271965Smirno� Vodka (P.E.T.)
447961Fireball Whisky
413716Wiser's De Luxe Whisky
217968Crown Royal Whisky
393678Baileys Irish Cream Liqueur
271338Bacardi Superior Rum
586180 Iceberg Vodka
245944Alberta Premium
228031Grand Marnier Liqueur
251371Canadian Club
Premium Whisky
271965Smirno� Vodka (P.E.T.)
602128Polar Ice Vodka
393678 Baileys Irish
Cream Liqueur
586180 Iceberg Vodka
251371Canadian Club
Premium Whisky
271338 Bacardi Superior Rum
271288 Crown Royal Whisky
413716 Wiser's De Luxe Whisky
447961 Fireball Whisky
251397Walker’s Special Old
271965Smirno� Vodka (P.E.T.)
602128 Polar Ice Vodka
413716 Wiser's De Luxe Whisky
586180 Iceberg Vodka
251397 Walker's Special
Old Whisky
393678 Baileys Irish
Cream Liqueur
447961 Fireball Whisky
251371 Canadian Club
Premium Whisky
271338 Bacardi Superior Rum
298729 St. Remy Brandy
271965Smirno� Vodka (P.E.T.)
586180 Iceberg Vodka
298729St. Remy Brandy
351023 Absolut Vodka
251371Canadian Club
Premium Whisky
271338 Bacardi Superior Rum
476382 Grant's Family
Reserve Scotch Whiskey
393678 Baileys Irish
Cream Liqueur
602128Polar Ice Vodka
228031Grand Marnier Liqueur
Use the charts below to select the Core 200mL assortment that matches your store’s PPG:
Front End Merchandiser
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Marketing & Product Guide - Think Fresh This Spring 49
Cool Convenience Upspend Mainstream
Global Roots
271965Smirno� Vodka (P.E.T.)
586180 Iceberg Vodka
447961 Fireball Whisky
602128 Polar Ice Vodka
393678 Baileys Irish
Cream Liqueur
413716 Wiser's De Luxe Whisky
271338 Bacardi Superior Rum
271288 Grand Marnier Liqueur
579433Kalhua Co�ee
Flavoured Liqueur
271288 Crown Royal Whisky
271965Smirno� Vodka (P.E.T.)
586180 Iceberg Vodka
393678 Baileys Irish
Cream Liqueur
251371Canadian Club
Premium Whisky
271338 Bacardi Superior Rum
228031 Grand Marnier Liqueur
351023 Absolut Vodka
447961 Fireball Whisky
298729St. Remy Brandy
602128Polar Ice Vodka
271965Smirno� Vodka (P.E.T.)
586180 Iceberg Vodka
298729St Remy Brandy
476382Grant's Family Reserve
Scotch Whiskey
351023Absolut Vodka
251371Canadian Club
Premium Whisky
271338 Bacardi Superior Rum
602128 Polar Ice Vodka
619775Appleton Estate V/X Rum
413716Wiser's De Luxe Whisky
Front End Merchandiser
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Participating Stores
This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.
Group A Stores1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 384, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 470, 481, 486, 494, 495, 497, 499, 505, 511, 528, 534, 536, 542, 544, 545, 555, 556, 566, 568, 572, 573, 580, 587, 590, 619, 623, 624, 627, 630, 631, 632, 641, 702, 703, 776
Group B Stores4, 14, 22, 23, 24, 26, 27, 34, 35, 44, 45, 50, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 77, 79, 80, 82, 86, 93, 95, 97, 101, 102, 106, 115, 125, 132, 144, 145, 153, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 200, 201, 202, 209, 210, 211, 216, 218, 233, 234, 237, 244, 249, 252, 255, 263, 268, 287, 300, 310, 312, 321, 325, 333, 340, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 383, 386, 387, 392, 397, 400, 401, 402, 403, 404, 406, 415, 416, 427, 436, 456, 458, 459, 465, 484, 485, 490, 491, 501, 518, 521, 522, 532, 533, 540, 546, 549, 553, 559, 564, 569, 571, 575, 579, 584, 586, 593, 599, 601, 602, 614, 616, 617, 629, 634, 635, 638, 642, 643, 644, 694, 698, 700
Group C Stores2, 3, 7, 8, 9, 11, 12, 13, 16, 17, 32, 37, 39, 47, 48, 49, 73, 74, 84, 85, 90, 99, 130, 139, 165, 167, 186, 199, 221, 223, 227, 229, 250, 278, 279, 298, 324, 345, 366, 389, 408, 411, 420, 426, 454, 461, 467, 469, 483, 515, 523, 537, 538, 539, 547, 551, 552, 563, 589, 598, 605, 609, 618, 639, 677, 771
Wine FridgeNO CHANGE FROM LAST PERIOD
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52 Promotional Turn 1
Wine Fridge Turn 3 - (PT11 - PT2)
Overview The Wine Fridge Sold Space program was initiated in PT2, 2012 to support the business plan for Wines and grow wine sales. Space in wine fridges in A & B stores is allotted to participating Skus. This provides customers with a consistent assortment of white, rose and sparkling wines in the fridges and ensures that paid products get premium shelf positioning.
Program Highlights & Implementation
Participating stores have been divided into (3) groups based on sales and available wine fridge fixtures. The selection will change 3 times in the year. Participating products that have paid for the program must be showcased in the fridge with premium shelf positioning.
Participating products that are on the SAVE (formerly LTO) or BAM programs must also have signage in the fridge and “Available Chilled” signage on shelf in front of the featured brands.
Stores that do not list participating SKUs must bring in inventory for the fridge for the duration of the program. The product does not need to be displayed on shelf.The 1-in-1 out rule does not apply for products brought in for display in the wine fridge only.
NOTE: Turn 3, 2012 of the Wine Fridge program runs from PT11 to PT2, 2013. Your assortment changed in PT11.
For product and Planoguide questions please call:
Ann PatelProduct ManagerNew World Wines416-864-6868
Bobby PanchuProduct ManagerEuropean Wines416-864-6801
Astrid BrummerProduct ManagerOntario Wines416-864-6743
NO CHANGE FROM LAST PERIOD
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Marketing & Product Guide - Think Fresh This Spring 53
Wine Fridge Turn 3 - (PT11 - PT2)
Group A: There are 20 paid spots for this group of stores
1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 384, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 470, 481, 486, 494, 495, 497, 499, 505, 511, 528, 534, 536, 542, 544, 545, 555, 556, 566, 568, 572, 573, 580, 587, 590, 619, 623, 624, 627, 630, 631, 632, 641, 702, 703, 776
Participating Products
Group A
LCBO# Description Varietal Size (mL)
897702 Bottega Vino Dei Poeti Prosecco Doc Prosecco 750
277186 Zonin Prosecco Brut 1821 Doc Prosecco 750
215079 Cono Sur Sparkling Brut Nv Sparkling 750
216952 Barefoot Bubbly Pinot Grigio. Sparkling 750
588780 Bottega Petalo Il Vino Dell' Amore Moscato Sparkling 750
277202 Bottega Rose Vino Dei Poeti Sparkling Sparkling Rose 750
229047 Yellow Tail Bubbles Rose. Sparkling Rose 750
285767 Gallo Family Vineyrds White Zinfandel Rose 750
569087 Farnese Chardonnay Chardonnay 750
288795 Stoneleigh Marlborough Chardonnay Chardonnay 750
348359 Santa Rita Reserva Chardonnay Chardonnay 750
637595 Concilio Pinot Grigio Pinot Grigio 750
68254 Yellow Tail Pinot Grigio Pinot Grigio 750
164756 Graffigna Centenario Pinot Grigio Reserve Pinot Grigio 750
237271 Big House The Birdman Pinot Grigio Pinot Grigio 750
669200 Ciao Bianco Pinot Grigio Carton Pinot Grigio 1000
268417 Zenato Soave Doc Classico Soave 750
75663 Alianca Vinho Verde White Blend 750
280867 Bear Flag Soft White Blend White Blend 750
212696 Mcwilliam's Handwood Estate Moscato Moscato 750
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54 Promotional Turn 1
Participating Products
Group B
LCBO# Description Varietal Size (mL)
277186 Zonin Prosecco Brut 1821 Doc Prosecco 750
588053 Il Prosecco Prosecco 750
190041 Collavini Prosecco Prosecco 750
210633 Jacob's Creek Chardonnay Pinot Noir Sparkling Sparkling 750
203125 Henkell Rose Sparkling 750
669242 Sterling Vintner's Chardonnay Chardonnay 750
26 Mike Weir Chardonnay VQA Chardonnay 750
20321 Yellow Tail Chardonnay Chardonnay 1500
73148 Montalto Pinot Grigio Igt Sicily Pinot Grigio 750
26906 Danzante Pinot Grigio Delle Venezie Igt Pinot Grigio 750
53983 Barefoot Pinot Grigio Pinot Grigio 750
297234 Brumont Gros Manseng Sauvignon Sauvignon Blanc 750
278689 Brancott Letter Series B Sauvignon Blanc Sauvignon Blanc 750
306472 Cono Sur Tocornal Sauvignon Blanc Sauvignon Blanc 1500
212704 Jacob's Creek Reserve Riesling Riesling 750
280867 Bear Flag Soft White Blend White Blend 750
265157 Jacob's Creek Moscato Moscato 750
134916 Ogier Cotes Du Ventoux Rose Rose 750
534156 Wild Vines Strawberry White Zinfandel Flavoured Wine 750
Group B: There are 19 paid spots for this group of stores
4, 14, 22, 23, 24, 26, 27, 34, 35, 44, 45, 50, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 77, 79, 80, 82, 86, 93, 95, 97, 101, 102, 106, 115, 125, 132, 144, 145, 153, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 200, 201, 202, 209, 210, 211, 216, 218, 233, 234, 237, 244, 249, 252, 255, 263, 268, 287, 300, 310, 312, 321, 325, 333, 340, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 383, 386, 387, 392, 397, 400, 401, 402, 403, 404, 406, 415, 416, 427, 436, 456, 458, 459, 465, 484, 485, 490, 491, 501, 518, 521, 522, 532, 533, 540, 546, 549, 553, 559, 564, 569, 571, 575, 579, 584, 586, 593, 599, 601, 602, 614, 616, 617, 629, 634, 635, 638, 642, 643, 644, 694, 698, 700
Wine Fridge Turn 3 - (PT11 - PT2)NO CHANGE FROM LAST PERIOD
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Marketing & Product Guide - Think Fresh This Spring 55
Group C: There are 5 paid spots for this group of stores
2, 3, 7, 8, 9, 11, 12, 13, 16, 17, 32, 37, 39, 47, 48, 49, 73, 74, 84, 85, 90, 99, 130, 139, 165, 167, 186, 199, 221, 223, 227, 229, 250, 278, 279, 298, 324, 345, 366, 389, 408, 411, 420, 426, 454, 461, 467, 469, 483, 515, 523, 537, 538, 539, 547, 551, 552, 563, 589, 598, 605, 609, 618, 639, 677, 771
Participating Products
Group C
LCBO# Description Varietal Size (mL)
190025 Champagne Victoire Brut Prestige Champagne 750
263582 Kir Royal Sparkling 750229047 Yellow Tail Bubbles Rose. Sparkling Rose 750588897 Placido Pinot Grigio Delle Venezie Igt Pinot Grigio 750107193 Gray Fox Chardonnay Chardonnay 1500
Merchandising
We recommend that products are positioned as they are listed; by varietal/wine category to make it easier for your customers to shop. Each paid product should accommodate a minimum of 1 case with 3 facings. Please ensure all products have good shelf clearance. Use next best shelf if required.
The balance of the wine fridge space can be used at the store’s discretion. We recommend you merchandise wines from the following product categories in the discretionary spaced and group these products together based on product category.
• Champagne• Sparkling Wines• Ontario Wines• Ontario Wines Superstars (White or Rosé)• Vintages Superstar (White or Rosé)• Vintages Release Ontario VQA Rosé Wines• Rosé Wines• Premium White Wines
C & D stores are not part of the paid program. However, it is recommended that they merchandise the paid products in the wine fridge as well, as space permits.
Wine Fridge Turn 3 - (PT11 - PT2)NO CHANGE FROM LAST PERIOD
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56 Promotional Turn 1
Signage Components & Merchandising Instructions
For complete details pertaining to the Wine Fridge Sold Space Program, refer to the Wine Fridge Sold Space Program guide and or on the LCBO Portal under Sales & Marketing home in the side bar menu titled SAM Program Updates.
In-section ‘Available Chilled’ Hot Button
The ‘Available Chilled’ hot buttons are to be displayed in-section in front of the participating products in their regular shelf location.
Wine Fridge Hot ButtonsThe Wine Fridge Hot Buttons are to be displayed in front of the participating products in the wine fridge.
Re-Ordering Hot Buttons
• Wine Fridge Sold Space In-Section Hot Button ‘Available Chilled!’ English/French (1 version: 22 pieces/bundle) DMS-13085-42
• Wine Fridge Sold Space Hot Buttons English/French (5 versions/bundle) DMS -13085-43 Food Friendly, Chilled! Take me Home, Great Party Wines, Great with Chicken, Great with Seafood.
Bilingual DMS-13115-43
Bilingual DMS-13115-44
Wine Fridge Turn 3 - (PT11 - PT2)NO CHANGE FROM LAST PERIOD
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Special Promotions Fixtures
Re-order #BAM001(Bilingual)
Re-order #14014-11
Re-order #14014-16
Re-order #BAM002 (Bilingual)
Participating Stores:
17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 55, 57, 65, 102, 106, 115, 132, 145, 148, 168, 171, 185, 187, 191, 195, 198, 212, 221, 226, 233, 243, 252, 253, 288, 300, 325, 326, 329, 344, 346, 351, 355, 359, 360, 361, 367, 378, 381, 383, 390, 392, 393, 394, 397, 398, 401, 407, 412, 437, 438, 443, 445, 452, 459, 481, 490, 491, 497, 511, 522, 523, 536, 542, 544, 546, 551, 555, 566, 569, 575, 579, 580, 587, 590, 601, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641, 643, 694, 698, 699, 702, 703, 706
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58 Promotional Turn 1
Special Promotions Fixtures
Previously Mixed Drink Fixture
Fixture #1 - Bonus AIR MILES® Reward Miles
Select any products with a Bonus AIR MILES® Reward Miles offer (selection is at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tag channel and AIR MILES® Shelf Talkers on the fixture to communicate the offers.
Components Re-order #
Posters - 22” x 39.5” (English over Bilingual) BAM001
Drum Signs - 48” x 6 3/8” (English over Bilingual) BAM002
Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP) BAM003
Fixture #2 – NEW! NEW! NEW!
Key Dates
Install: April 1, 2013Takedown: April 28, 2013
Components
Description Component Re-order #
“NEW! NEW! NEW!“ Special Promotions Fixture: Poster – 22”x 39.5” 14014-11
“NEW DISCOVERIES” Special Promotions Fixture: Drum Sign 48” x 6 .375” 14014-16
Merchandising Instructions
• Install the “NEW! NEW! NEW!” poster and “NEW DISCOVERIES” drum sign.• At store manager’s discretion, order and display new products from PT 12 – P1 to
maintain the display through PT1.
NEW DISCOVERIES - Drum Sign
NEW! NEW! NEW! - PosterTRADE COPY O
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Exterior Springer Sign
“25 or Younger? Have your I.D. Ready”
Exterior Springer Sign
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60 Promotional Turn 1
Exterior Springer Sign
Key DatesInstall: April 1, 2013Takedown: April 28, 2013
Participating Stores
All Stores.
Components and Re-ordering
“25 or Younger?” – Exterior Springer Sign (English/French) Re-order# 14018-32
Merchandising Instructions
• Remove the “Children look up to you. Lead by example” sign. • Install the new “25 or Younger? Have your I.D. ready” sign.• Stores with an LCBO owned parking lot will receive two signs. One sign is for the
entrance of the parking lot or store manager’s discretion; the other one is to be placed near the store entrance.
• All remaining stores will receive one sign to be placed near the entrance.
NOTE: Please ensure the sign placement does not pose a potential health and safety risk.
Exterior Springer Sign
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Shopping Cart Signs
Please ensure the PT1 Shopping Cart Frame Signs are installed by the start of the Promotion. Participation is mandatory for the following designated stores.
Participating Stores
1, 4, 15, 17, 21, 22, 23, 26, 31, 34, 35, 36, 38, 41, 44, 55, 57, 59, 62, 64, 65, 79, 83, 95, 102, 106, 115, 125, 130, 132, 140, 145, 148, 154, 156, 164, 168, 171, 185, 187, 190, 191, 195, 198, 207, 210, 212, 214, 217, 218, 221, 226, 233, 234, 237, 243, 244, 252, 253, 265, 287, 288, 300, 311, 325, 326, 329, 340, 344, 346, 351, 353, 355, 359, 360, 361, 367, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 401, 407, 412, 417, 432, 437, 438, 443, 444, 445, 452, 456, 459, 465, 481, 486, 490, 491, 495, 497, 499, 511, 518, 521, 522, 523, 534, 536, 540, 542, 544, 546, 549, 551, 555, 556, 559, 566, 569, 572, 573, 575, 579, 580, 587, 590, 593, 601, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 641, 643, 644, 694, 698, 699, 702, 703, 706, 771, 776TR
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62 Promotional Turn 1
Shopping Cart Signs
Overview
The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign is English only. Signs are to be installed by the start of the promotion.
Participating Product
Thematic Sign (Sold to the Trade) • Install the “Molson Canadian Wheat” Thematic sign on the inside the frame of the
Shopping Carts.
• Re-order DMS-14015-03
Install: April 1, 2013Takedown: April 28, 2013
Install the “25 or Younger? Have your I.D. Ready” (Social Responsibility Sign)
• Install sign in the frame on the outside of the Shopping Carts.
• Re-order DMS- 14015-02
Install: April 1, 2013Takedown: April 28, 2013
Merchandising Instructions
• Remove the PT13 “Enjoy California Wines Responsibly” and “Sterling Vintners” signs and recycle.
• Install the new PT1 “Molson Canadian Wheat” sign on the inside of the frames of the cart.
• Install the new PT1 “25 or Younger ? Have your I.D. Ready” sign on the outside the frames of the cart.
Thematic Sign
Social Responsibility Sign
1669
4 T
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201
3
POPULAR
PICKJackson-Triggs
Merlot 383711 750 mL
FuLL-bodied & Smooth (d)
SAVE $1.00WAS $9.95 NOW $8.95
LIMITEd TIME OffER. VALId UNTIL APRIL 28, 2013
The soft berry flavours in this dry wine make is a delicious match when serving roast pork, herbed chicken and peppercorn steak.
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Ontario Wine ProgramsOntario Wine Superstars
Popular Pick
goLOCAL FSI Fixture
1669
4 T
aked
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201
3
POPULAR
PICKJackson-Triggs
Merlot 383711 750 mL
FuLL-bodied & Smooth (d)
SAVE $1.00WAS $9.95 NOW $8.95
LIMITEd TIME OffER. VALId UNTIL APRIL 28, 2013
The soft berry flavours in this dry wine make is a delicious match when serving roast pork, herbed chicken and peppercorn steak.
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64 Promotional Turn 1
Program Overview
• This is a sold space program and participation is mandatory.• The Ontario Wine Superstars Program is updated every promotional period. • Each turn, two high volume Ontario VQA products (a red and a white) are featured.• Stores must order products required (minimum of three cases per SKU).
Key Dates
Install: April 1, 2013Takedown: April 28, 2013
Participating Products
LCBO# Description Size (mL)
268375 Henry of Pelham Riesling VQA 750
526228 Jackson-Triggs Black Series Meritage VQA
750
GROUP 1: Cut Case Displays Participating Stores1, 3, 5, 6, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 74, 77, 79, 80, 82, 83, 85, 86, 90, 93, 95, 97, 101, 102, 103, 106, 115, 124, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 160, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 198, 199, 200, 201, 202, 209, 210, 211, 212, 214, 216, 217, 218, 226, 227, 228, 234, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 263, 265, 268, 269, 270, 278, 279, 287, 288, 289, 295, 298, 300, 306, 310, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 437, 438, 444, 445, 446, 450, 452, 453, 456, 457, 458, 459, 461, 465, 467, 469, 470, 484, 485, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 563, 566, 568, 569, 571, 572, 573, 575, 579, 584, 586, 589, 590, 593, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776
Ontario Wine Superstars
Cut Case Display
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Marketing & Product Guide - Think Fresh This Spring 65
Ontario Wine Superstars
Signage components
1. White Ontario Wine Superstar: Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.
2. Red Ontario Wine Superstar: Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.
Re-order #
14018-01 Ontario Wine Superstars Cut Case Display Kit: Cut Case Backer Cards x 2, Pricer Cards x 2, Shelf Talkers x 2
Merchandising Instructions
1. Use selected product to build a cut case display next to VQA Cube Fixture.2. Install the pre-printed cut case Backer Cards onto the cut case display.3. Install pre-printed Pricer Cards into the front of the cut case display.4. Install pre-printed Shelf Talkers in-section in front of the participating products.
Red Wine Cut Case White Wine Cut Case
White Wine Pricer Card Red Wine Pricer Card
White Wine Shelf Talker Red Wine Shelf Talker
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66 Promotional Turn 1
GROUP 2: Shelf Talkers Only
Participating Stores
2, 7, 9, 32, 48, 49, 51, 53, 71, 84, 139, 250, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 420, 436, 512, 515, 526, 535, 538, 583, 598, 697
Signage components
1. White Ontario Wine Superstar: Pre-printed shelf talker2. Red Ontario Wine Superstar: Pre-printed shelf talker
Re-order #
DMS-14018-03 Ontario Wine Superstars Shelf Talkers x 2
Merchandising Instructions
1. Install pre-printed Shelf Talker in-section in front of the participating products.
White Wine Shelf Talker Red Wine Shelf Talker
Ontario Wine Superstars
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Marketing & Product Guide - Think Fresh This Spring 67
Ontario Wine Superstars
GROUP 3: VQA Gondola Fixture
Key Dates
Install: April 1, 2013Takedown: April 28, 2013
Participating Stores
4, 17, 41, 55, 65, 144, 207, 221, 229, 233, 286, 351, 401, 417, 443, 481, 483, 486, 516, 551, 564, 580, 587, 609, 627, 644, 677, 694, 699, 706
Signage components
1. White Ontario Wine Superstar:• Ontario Wine Superstars White /
Double Bottle Backer Card (double-sided).
• Pre-printed Shelf Talker.
2. Red Ontario Wine Superstar:• Ontario Wine Superstars Red / Double
Bottle Backer Card (double-sided).• Pre-printed Shelf Talker.
Merchandising Instructions
1. Stores that have ONE VQA Gondola Fixture, install the double bottle backer card on a single End Aisle display.
2. Stores that have TWO VQA Gondola Fixtures, install the White and Red wine Backer Cards on 2 separate End Aisle displays.
3. Merchandise each participating product on the top shelf of the VQA gondola fixture along with the pre-printed Shelf Talkers provided.
White Wine Backer Card Red Wine Backer Card
White Wine Shelf Talker Red Wine Shelf Talker
Double Bottle Backer Card
VQA Gondola Fixture
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68 Promotional Turn 1
Overview
• This is a sold space program and participation is mandatory.
• Each turn one International Canadian Blend product is featured.
• Supported by a LTO or BAM offer.• Stores must order the featured Popular Pick
product (minimum of three cases).
Key Dates
Install: April 1, 2013Takedown: April 28, 2013
Participating Stores 16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 203, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700
Participating Product
LCBO# Description Size (mL)
383711 Jackson-Triggs Merlot 750
Signage components
1. Popular Pick: Cut Case Backer Card2. Ontario Wine Superstars: Red and
White pre-printed Shelf Talkers
Re-order #
14018-02 Shelf talkers x 2 and Popular Pick Backer Card
Merchandising Instructions
1. Install the Cut Case Backer Card and merchandise display near the front of store, next to VQA Cube Fixture.
2. Merchandise the Ontario Wine Superstars participating products in-section with the pre-printed shelf talkers provided.
White Wine Shelf Talker
Red Wine Shelf Talker
Popular Picks Backer Card
Popular Pick
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Marketing & Product Guide - Think Fresh This Spring 69
Overview
• This is a sold space program and participation is mandatory.
• Features four Ontario VQA products.• Stores must order the products required
(minimum of one case per SKU).
• In Period 1 the goLocal FSI fixture products are those featured in the goLocal FSI.
Advertising
On March 27th 500,000 copies of the goLocal FSI (goEaster – goLocal) dropped into local community papers in time for Easter Weekend. The Products featured in this goLocal FSI “goEaster – goLocal” are all about entertaining over Easter Weekend and Spring get-togethers.
Participating stores will receive 10 copies of the goLocal FSI for the beginning of Period 1. Stores are to continue to merchandise the participating products in this FSI for the duration of P1 as they are a perfect match for Spring.
The FSI was distributed in the following publications:• Globe & Mail• National Post• Star• Kitchener Waterloo Record• Whig Standard• Free Press• Citizen• Spectator• Examiner• St Catherine Standard
For additional information on the LCBO goLocal initiatives and to view the online FSI please encouragecustomers to visit: www.lcbogolocal.com
Key Dates
Install: April 1, 2013Takedown: May 26, 2013
Participating Stores
1, 2, 3, 5, 6, 7, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 251, 2, 3, 5, 6, 7, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 74, 77, 82, 83, 86, 90, 93, 95, 97, 102, 106, 110, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 163, 164, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 209, 210, 211, 212, 214, 216, 217, 218, 226, 228, 234, 237, 238, 242, 243, 244, 246, 248, 249, 250, 253, 255, 260, 263, 265, 266, 268, 269, 278, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 412, 416, 420, 425, 427, 428, 431, 432, 434, 437, 438, 444, 445, 452, 456, 457, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 509, 511, 518, 521, 523, 528, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 563, 566, 568, 569, 573, 575, 579, 581, 584, 586, 589, 590, 593, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 698, 700, 702, 703, 771, 776
goLOCAL FSI - GROUP 1: VQA Cube Fixture
Cube Fixture
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70 Promotional Turn 1
goLOCAL FSI - GROUP 1: VQA Cube Fixture
Participating Products
LCBO# Description Size (mL)
107722 Angels Gate Merlot VQA 750
303404 Fielding Fireside White VQA 750
226811 Top Bench Red VQA 750
295006 Cave Spring Dry Rosé VQA 750 Signage components
1. goLOCAL Cube Sign 2. goLOCAL Category Sign x 23. goLOCAL pre-printed Shelf Talkers x 44. Vintages pre-printed Shelf Talker x 1
Re-order # VQA Cube Fixture Kit:
14018-04 goLOCAL shelf talkers x 4, goLOCAL cube sign, goLOCAL Category sign x 2, Vintages Shelf Talker
Merchandising Instructions
1. Merchandise the four participating products on the top shelf of the VQA Cube Fixture. Place the pre-printed Shelf Talker in front of the product.
2. Install the goLOCAL Cube Sign. 3. Install the goLOCAL Category Signs on either side of the Cube Sign. 4. Install the Vintages pre-printed shelf talker in front of the participating product (LCBO
#86850 Fielding Estate Winery Vidal Icewine 2010) in its place on the shelf.
goLOCAL Category
Shelf Talker
goLOCAL Cube Sign
Vintages Shelf Talker
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Marketing & Product Guide - Think Fresh This Spring 71
goLOCAL FSI - GROUP 2: VQA Gondola Fixture
Participating Stores
4, 17, 41, 65, 144, 207, 221, 229, 233, 286, 351, 401, 417, 443, 481, 486, 551, 564, 580, 587, 609, 627, 644, 677, 694, 699, 706
Participating Products
LCBO# Description Size (mL)
107722 Angels Gate Merlot VQA 750
303404 Fielding Fireside White VQA 750
226811 Top Bench Red VQA 750
295006 Cave Spring Dry Rosé VQA 750
Signage components
1. goLOCAL Backer Card2. goLOCAL pre-printed Shelf Talkers x 4
Merchandising Instructions
1. Install the “goLOCAL” Backer Card into the Backer Card Frame of the FSI Gondola Fixture.
2. Merchandise the four participating products on the top shelf of the VQA gondola along with the pre-printed Shelf Talkers provided.
go LOCAL FSI VQA Gondola Fixture
goLOCAL Backer Card
Shelf Talker
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Wines to Watch Program - Update
Participating stores
5, 10, 15, 21, 25, 35, 40, 57, 60, 93, 95, 101, 532, 115, 124, 148, 149, 156, 164, 167, 187, 217, 226, 252, 253, 288, 325, 329, 355, 641, 367, 371, 373, 378, 385, 389, 392, 393, 398, 417, 432, 438, 445, 465, 481, 486, 495, 511, 522, 528, 542, 544, 545, 549, 566, 573, 575, 586, 630, 776
NO CHANGE FROM LAST PERIOD
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74 Promotional Turn 1
Wines To Watch Program
Merchandising InstructionsStores should continue to merchandise any of the following wines on their Wines to Watch fixture along with the program signage:
• 260372 Pondview Dragonfly Pinot Grigio VQA
• 260380 Pondview Gewurztraminer Riesling VQA
• 260398 Daniel Lenko ChardonGay VQA
• 260356 Catastrophe Red VQA
• 260349 Catastrophe White VQA
• 266486 Sprucewood Shores Lady in Red VQA
• 260406 Ravine Estate Redcoat Red VQA
• 260414 Ravine Estate York Rd. White VQA
• 260422 Sue-Ann Staff Baco Noir VQA
Merchandising Instructions
• All participating stores should continue to merchandise the Wines to Watch display until further updates are communicated in early 2013.
SignageSign Images
Wines to Watch Cube Sign
Wines to Watch Shelf Talkers
Wines to WatchBin Ticket Covers/ Overlays
Wines to Watch Gondola Sign
For Best of Ontario Stores only.
NO CHANGE FROM LAST PERIOD
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Spring Gift PackagingParticipating stores
1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 166, 168, 171, 175, 179, 182, 185, 187, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 218, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298, 300, 311, 324, 325, 326, 329, 333, 334, 340, 341, 343, 344, 346, 351, 353, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 459, 465, 470, 481, 484, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 700, 702, 703, 706, 771, 776TR
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76 Promotional Turn 1
Spring Gift Packaging
Overview
Our Spring Gift program launched in P13 and will extend into P1. The following items should continue to be featured on the Gifting Promotional End: Fabric Bottle Bags (organza and felt), Glass Bottle Stoppers, Galvanized Pails. Bags and Bottle Stoppers are available in these four colours: lemon yellow, apple green, lilac and aqua blue. The Spring 95c Paper Bag is available in three designs, and is to be featured on Cash Ends and the Wood Gift Merchandising Fixture.
Components
Component Re-order Code Retail Images
Galvanized Beer Pail• Store to order this item from supplying warehouse
(1 – 2 cases).
• Pails to be filled with seasonal inventory and wrapped with the Spring Wrap Kit.
751602 $6.95
Spring Wrap Kits• Wrap Kits to be force shipped to stores
• Additional Wrap Kit inventory may be ordered from supplying warehouse (Item #218915 – this sku is residual 2012 Spring Wrap Kit inventory)
325035 $3.50
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Marketing & Product Guide - Think Fresh This Spring 77
Components continued
Component Re-order Code Retail Images
Spring 95c Bag• One case of Spring 95c Paper Bag was force
shipped to stores in PT13
• Each case contains 75 units (25 x three designs)
• Additional Spring 95c Paper Bag inventory may be ordered from supplying warehouse (Item #328369)
328369 $0.95
Spring Organza Bottle Bag
• Each case contains 12 units ( 3 x four colour)
• No inventory available after initial force
• Was force shipped to stores in PT13
321455 $5.95
Spring Patterned Felt Bottle Bag
• Each case contains 12 units ( 3 x four colour)
• No inventory available after initial force
• Was force shipped to stores in PT13
321505 $5.95
Glass Flower Bottle Stopper
• Each case contains 12 units ( 3 x four colour)
• No inventory available after initial force
• Was force shipped to stores in PT13
321547 $5.50
Spring Gift Packaging
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78 Promotional Turn 1
Spring Gift Packaging
Merchandising Instructions
Promotional Fixture End• Top Shelf - The participating Gifting stores are requested to merchandise the Spring
Fabric Bottle Bags on the top shelf of Gifting Promotional Fixture End. Remove 1-2 of each colour bag versions from their packaging and display them with the featured Spring or Easter FSI products. The balance of the bags must be merchandised in the Acrylic Fabric Bag Holder.
• Merchandise the Glass Bottle Stoppers on the top shelf as well.• Please merchandise a selection of seasonal wines on the top shelf, next to the Fabric
Bottle Bags.
Middle and Bottom Shelf Merchandise the assembled Galvanized Beer Pail on the middle and bottom shelves. Then the Spring Gifts sell down, merchandise gifts built with the year-round boxes (LCBO# 178723 One-Bottle Box and LCBO# 178764 Two-Bottle Box).
When assembling the Galvanized Beer Pail (#751602) use the Spring Wrap Kits (#325035) provided. We recommend making 12 gifts at a time as there is sufficient fill in each wrap kit to prepare 12 pails.
Should you require additional wrap
Include the following on the label by using Kwik Price.• Product Name(s)• Product LCBO#(s)• Product Price(s)• Pail LCBO # 321513• Pail Price $6.95• Wrap Kit LCBO# 325035• Wrap Kit Change $3.50• TOTAL PRICE
Affix the label to the gift with the ribbon provided in the Wrap Kits.
You can also order last years spring wrap kits at supplying warehouses. (LCBO 218915)
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Marketing & Product Guide - Think Fresh This Spring 79
Component Where to install sign Re-order Code Images
Category SignFrench/English
A new P1 category sign will be shipped. Place the Category Sign insert into the sign band on the Gifting Promotional Fixture End.
14012-65
Gift Tag (Bundled in 12)
Place the gift tags onto the pre-wrapped Cello 1 bottles and vessels left over from PT13. Merchandise the Pre-Wrapped Cello bottles and Vessels on the Gifting Promotional Fixture End.
DMS-14012-66
Shelf Talkers (Bundled in 3 - 1 of each version)
Place Shelf Talkers on the Gifting Promotional Fixture End.
DMS-14012-67
Spring Gift Packaging
Signage
Stores will be shipped the following new signs:
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Beer Programs
Ontario Craft Beer End Aisle
Brewery Spotlight: Dupont
Craft Beer Program
Ontario Craft Beer (Quarterly Program)
NO CHANGE FROM LAST PERIOD
NO CHANGE FROM LAST PERIOD
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82 Promotional Turn 1
Ontario Craft Beer End Aisle
Formerly Ontario Craft Beer Fixture, now merchandised on shelf
Key Dates
Install: April 1, 2013Take Down: April 28, 2013
Components
Pre-Printed Pricer Cards (ENG) – DMS - 14018-42Pre-Printed Pricer Cards (FRE) – DMS -14018-43End Aisle Backer Card (same) – OCBEA01
Participating Products
LCBO# Brand Size (mL) Brewery Distributor Code
169334 Lug Tread 4x600 Beaus 9654
312850 Cobblestone Stout 440 Mill St 1950
547646 Steam Whistle Pilsner 6 x 341 Steam Whistle 5577
Participating Stores
1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702
NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.
OCB End Aisle Backer CardRe-order # OCBEA01
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Marketing & Product Guide - Think Fresh This Spring 83
Overview
The “Brewery Spotlight” is a year-round program that features unique and premium products from craft breweries around the world. This program turns four times a year and each turn focuses on one specific brewery.
NEW: Participating stores will be sent a special Shelf Talker describing the featured brewery. This component will enhance the Brewery Spotlight experience by providing customers with fun and interesting information about the brewery – origins, history, location, brewmaster etc. This shelf talker will be bundled with the product shelf talkers and should be displayed within your store’s Brewery Spotlight section.
Key Date
Install: March 3, 2013Take Down: May 26, 2013
Components
Pre-Printed Shelf Talkers (ENG) DMS – OCB013
Pre-Printed Shelf Talkers (FRE) DMS –OCB014
Brewery Spotlight: Dupont
Participating Products
Brewery LCBO# Description Size (mL)
Dupont
322065 Moinette Brune 330
322073 Monk's Stout 330
322081 Cervesia 750
322503 Biere De Miel Bio 250
Participating Stores
1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 132, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495, 499, 511, 568, 623, 624, 630
NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.
NO CHANGE FROM LAST PERIOD
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84 Promotional Turn 1
Craft Beer Program
Formerly known as the Premium/Specialty Beer Program
Key DatesInstall: March 3, 2013Take Down: May 26, 2013
Components
• Pre-Printed Shelf Talkers (ENG) DMS –OCB012
• Pre-Printed Shelf Talkers (FRE) DMS –OCB011
Item# Product Name Size (mL)
210591 Panil 750
318329 Gouden Carolus Tripel 330
322040 La Divine 750
306860 St Feuillien Grand Cru 330
318295 8 Wired HopWired IPA 500
270496 Thornbridge Jaipur IPA 500
306845 BIA India Pale Ale 330
303891 Lakefront Bridge Burner 650
305896 Abbaye des Rocs Grand Cru 330
309658 Chaman Imperial Pale Ale 4 x 341
318451 Les Trois Mousquetaires Maibock 750
318436 Kunhenn 4D 355
Participating stores
1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776
NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.
Participating Products
NO CHANGE FROM LAST PERIOD
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Marketing & Product Guide - Think Fresh This Spring 85
Participating Products
LCBO# Brand Size (mL) Brewery Distributor Code
286526 Loyalist Lager 341 Barley Days 6987
169334 Lugtread Lagered Ale 4 x 600 Beau’s 9654
318485 Twice As Mad Tom IPA 4 x 355 Muskoka 3436
286401 Stonehammer Premium Light 6 x 341 F&M 3437
Participating stores
Mandatory Participation 5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 452, 495, 528, 568, 624
Optional Participation 1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 37, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 411, 420, 432, 437, 438, 445, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776
NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.
Ontario Craft Beer (Quarterly Program)
Formerly known as the Ontario Craft Beer Fixture
Key DatesInstall: March 3, 2013Take Down: May 26, 2013
Components
• Pre-Printed Shelf Talkers (ENG) DMS – OCB008
• Pre-Printed Shelf Talkers (FRE) DMS - OCB009
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“Vintages superstar” Program
Participating Stores
Kit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 37, 44, 55, 60, 61, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 93,97, 99, 102, 124, 130, 144, 145, 154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 214, 218, 223, 233, 237, 244, 248, 249, 260, 263, 265, 268, 269, 278, 296, 311, 324, 340, 351, 353, 354, 372, 373, 381, 384, 386, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 485, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637, 677
Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 36, 38, 40, 57, 58, 95, 106, 115 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 209, 210, 212, 217, 226, 243, 252, 253, 255, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 411, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 698, 700, 702, 703, 706, 771, 776
TAW
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Niag
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$19.95 089037 (X
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16706 Takedown: April 27, 2013
A terrific w
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ineries
It’s dry with deliciously tropical fruit flavours
Pairs perfectly with a sm
oked salmon and brie quiche
ON
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vintages.com/superstars/10
SMO
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Price subject to chang
e without notice.
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88 Promotional Turn 1
“Vintages superstar” Program
Overview The Vintages Superstar program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program.
Participating Product
TAWSE SKETCHES OF NIAGARA CHARDONNAY VQA Niagara Peninsula 089037 (XD) 750 mL $19.95
Key Dates
Install: upon receiptTakedown: April 28, 2013
Kit 1 + Kit 2 will be to be shipped via store mailbag.
Components
Merchandising Instructions
Basket Sign Insert• Merchandise the participating
product in a basket next to/near the LCBO Ontario VQA wines section.
• Insert the basket sign insert into the Large Metal Sign Holder (Central Supply #691089)
• Display the fully merchandised basket in the LCBO Ontario VQA wines section next to the VQA fixture.
• Take down once stock is sold out, or by April 28, 2013.
Pre-printed Shelf Talker• Install the pre-printed shelf talker in front of the featured product, in its on-shelf position within the Vintages section, using a Miracle Stick (Central Supply #692012) or 2” shelf clip for Vintages (helloLCBO – re-order #LC1506). • Take down once stock is sold out,
or by April 28, 2013.
Available Chilled Hot Button
Signs should be used on shelf to indicate that the Superstars products are also available in the fridge; Superstars Shelf Talkers should be placed in the fridge to highlight the Superstar products there.
Shelf TalkerBasket Insert
Available ChilledIn-Section Hot Button
Re- Order # DMS-13115-43
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Vintages BAM & LTO SignageParticipating Stores
1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 29, 30, 31, 35, 36, 37, 38, 40, 42, 44, 45, 55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95, 97, 99, 101, 102, 106, 115, 124, 125, 127, 130, 132, 136, 140, 143, 144, 145, 148, 149, 153, 154, 156 158, 163, 164, 165, 167, 168, 171, 178, 179, 182, 185, 187 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 222, 223, 225 226, 227, 232, 233, 235, 237, 238, 241, 242, 243, 244, 247, 248 249, 251, 252, 253, 255, 259, 260, 261, 263, 265, 268, 269 270, 278, 287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324, 325, 326, 329, 333, 334, 340, 344, 345, 346 351, 352, 353, 354, 355, 358, 359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381, 383, 384, 385, 386, 387, 389, 390, 392, 393, 394, 397, 398, 402, 403, 404, 407, 411, 412, 415 416, 417, 420, 425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 449, 452, 454, 456, 457, 459 461, 465, 467, 468, 469, 470, 474, 481, 482, 483, 485, 486 490, 491, 494, 495, 497, 499, 501, 505, 509, 511, 512, 515 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537 538, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 587, 589, 590, 593, 598, 599, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619 623, 624, 626, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 677, 694, 697, 698, 700, 702, 703, 771, 776
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Vintages BAM & LTO Signage
Overview
The Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All Shelf Talkers for the participating products should be installed at the start of the period.
If you do not receive your kit please call helloLCBO to request a kit. If a Shelf Talker is damaged or misplaced please print a new Shelf Talker using the in-store printing templates.
Components
Participating Products
LCBO# Description Original Price Price Promotion
678698 GNARLY HEAD OLD VINE ZIN ZINFANDEL 2010 $17.95 $17.95 BAM (+10)
626390 KIM CRAWFORD PINOT NOIR 2012 $19.95 $19.95 BAM (+8)
177170 AMBERS’ SALSA GOA FENNI $28.95 $26.95 LTO
342428 BONTERRA CABERNET SAUVIGNON (V) $18.95 $16.95 LTO
478727 CATENA MALBEC (V) $19.95 $17.95 LTO
315911 DE SOUSA SEASONS RESERVE MERITAGE 2007 $14.95 $12.95 LTO
591313 MALIVOIRE GAMAY (V) $17.95 $16.95 LTO
316570 OYSTER BAY SAUVIGNON BLANC (V) $18.95 $16.95 LTO
36483 TORRES GRAN CORONAS CABERNET SAUVIGNON RESERVA (V)
$18.95 $17.95 LTO
LTO Shelf TalkersBAM Shelf Talkers
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Features
• Morning Glories: Laid-back brunch dishes that taste so good no one will guess how simple they were to make.
• A Splash and a Dash: Just a splash of liqueur—a different one for each drink—enlivens five fabulous cocktails.
• Soups for Spring: Primary ingredients do double duty in both creamy and broth-based soups.
• California Style: Beyond Napa and Sonoma, what’s new, hot and happening in the increasingly popular cool-climate regions of California.
• Lucy’s California Restaurant Tour: Our Food Editor’s top picks for standout culinary experiences in the Golden State.
The Spring 2013 issue of FOOD & DRINK was distributed in stores Wednesday, March 6, 2013.
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Merchandising
This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre.
Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.
To request additional copies once your original supply has run out, please email [email protected]. Your email should include the following information:
• Store # and contact name
• # of additional copies and why
• English or French edition
We will distribute the magazines equitably among all stores who request additional copies 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested.
Watch for the Early Summer 2013 issue of FOOD & DRINK, which will be in stores on Wednesday, May 1, 2013.
Food & Drink
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Column Heading Key
Store #
Banner Inserts H= Hero Display T= Thematic Banner Insert
Pod Program Builds all Pods
Sold End AislesNumber of Sold End Aisles and
(P)remium or (S)tandard Flight
End Aisle Backer Cards # of Number of signs shipped
Regular Extenders
Number of Regular Extenders In Store
See Sold Space Program Extender Section for participating extender locations.
C = Community Extender Program
Discovery Extenders Spirits # of Extenders
Discovery Extenders Wine # of Extenders
Discovery Extenders BSM # of Extenders
Green Extender # of Extenders
Exterior Banner # of Number of signs shipped
Show Cards # of Number of signs shipped
Power Aisle Banners # of Number of signs shipped
Perimeter Banners # of Number of signs shipped
Transparencies Vendor installed, see page 11
Special Promotions Fixtures Y = Participating Store (2 Fixtures)
goLOCAL FSI Fixture Y = Participating Store
Ontario Wine Superstars Y = Participating Store
Ontario Popular Picks Y = Participating Store
Mini Thematic ProgramY = Participating Store (on Promo Fixture)
Featured Gift Program Y = Participating Store
FLS
F = LCBO stores located in FLS designated areas
FF = LCBO FLS designated stores
See back/inside cover for definitions
Participating Stores
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1 H 20S 45 Y 65 3 3 5 3 8 Y Y Y Y Y Y F2 10 5 ST ST Y F3 8P 15 40 2 Y Y F4 10P 15 40 8 Y Y Y Y Y F5 H 10P 20 Y 55 9 5 4 Y Y Y Y Y Y F6 H 5 15 40 3 6 12 Y Y Y Y Y F7 20 1 16 ST ST Y FF8 T 10S 10 40 5 2 6 Y F9 T 10 3 4 6 ST ST Y F
10 H 20P 40 Y 55 3 3 7 8 2 Y Y Y Y Y FF11 H 8S 15 40 2 6 12 Y Y F12 T 8P 15 40 4 Y F13 5 20 1 4 Y Y F14 8S 15 40 3 2 Y Y Y Y Y F15 H 15P 25 Y 40 10 7 4 Y Y Y Y Y Y F16 ST Y Y F17 H 105 30 Y 40 6 3 6 2 Y Y FF18 H 5 20 40 3 Y Y Y Y Y F19 H 15S 25 65 3 6 5 4 Y Y Y Y Y Y FF20 H 8S 15 40 3 3 4 Y Y F21 H 20P 40 Y 55 3 3 4 7 6 2 Y Y Y Y Y Y22 H 20S 40 65 3 3 6 1 4 2 Y Y Y Y23 H 15S 30 Y 50 7 4 4 2 Y Y Y Y FF24 8S 20 40 3 1 4 Y FF25 8P 20 45 3 5 3 6 Y Y Y Y Y Y26 H 10P 25 40 3 3 6 Y Y Y F27 H 15S 25 45 1 Y Y Y Y F28 T 5 10 2 6 12 Y29 10 1 10 Y Y30 T 5 15 2 6 8 ST Y31 H 15P 30 Y 55 3 6 6 2 Y Y Y Y Y32 5 10 3 4 ST ST Y F34 H 15S 25 40 4 5 6 2 Y Y Y Y F35 H 10P 20 40 3 7 7 4 2 Y Y Y Y Y36 H 15S 20 50 3 3 4 8 4 Y Y Y Y Y Y FF37 H 8P 15 40 3 10 Y Y F38 H 15P 30 Y 55 12 1 2 Y Y Y Y Y FF39 15 3 Y Y40 H 20P 25 40 3 3 4 19 6 Y Y Y Y Y Y FF41 10S 20 Y 45 6 3 4 Y Y Y FF
42 T 10 3 4 4 ST Y43 H 10S 15 40 2 6 Y Y44 H 10S 25 Y 40 3 3 5 4 2 Y Y Y Y45 5 15 2 2 6 Y Y46 10 1 ST Y47 10S 15 40 2 3 6 12 Y Y
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48 10 4 6 ST ST49 T 10 3 6 8 ST ST FF50 H 10S 15 40 6 3 6 Y Y Y Y FF51 ST ST52 ST Y FF53 5 3 1 ST ST Y54 5 10 3 Y F55 H 10S 20 Y 40 6 3 4 2 Y Y FF56 T 5 10 3 4 Y57 H 15S 25 Y 60 3 7 8 6 2 Y Y Y Y Y Y58 8S 20 40 4 1 Y Y Y FF59 10S 10 40 3 Y Y Y60 5 15 45 3 3 Y Y Y Y Y Y61 H 5C 10 10 1 Y Y62 H 15S 20 40 4 4 4 Y Y Y Y63 H 10S 20 50 7 4 Y Y Y Y F64 H 10S 30 45 3 3 4 6 Y Y Y Y65 H 10S 25 Y 45 6 4 4 2 Y Y Y Y66 T 10 2 4 6 ST Y FF67 5 3 4 4 ST Y FF68 H 15S 25 40 3 1 6 12 Y Y Y Y69 5 10 6 8 ST Y70 8S 20 40 4 2 6 ST Y Y71 T 5 2 1 6 12 ST ST72 10S 15 55 3 6 Y Y Y Y73 H 8S 15 40 3 Y Y74 H 10S 15 Y 40 2 6 12 Y Y75 T 5 2 4 6 ST Y FF76 3 2 4 ST Y FF77 T 15 2 6 8 Y Y FF78 5 10 4 6 ST Y FF79 H 8S 10 50 1 10 Y Y Y80 H 10S 15 45 1 Y Y Y81 T 5 15 3 2 4 6 ST Y FF82 H 8S 20 40 2 3 Y Y Y83 20 2 2 4 Y Y Y Y Y FF84 T 5 2 4 6 ST ST85 H 10S 20 40 3 4 Y86 H 8S 20 40 Y Y87 T 10 6 12 ST Y88 T 5 20 1 6 8 ST Y89 5 1 4 ST Y FF90 H 10S 15 40 1 Y Y Y Y91 T 5 15 3 6 8 ST Y FF92 T 10 3 4 4 ST Y F93 H 8S 15 45 6 Y Y
Participating Stores
This list is included in the PT1 Worksheets file posted on the portal.
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Marketing & Product Guide - Think Fresh This Spring 95
Participating Stores
This list is included in the PT1 Worksheets file posted on the portal.This list is included in the PT1 Worksheets file posted on the portal.
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94 T 10 2 6 8 ST Y95 H 10S 30 55 3 3 3 3 4 Y Y Y Y Y96 T 5 2 4 6 ST Y97 10S 25 40 6 2 4 Y Y Y Y98 T 5 3 6 12 ST Y FF99 5 10 5 4 ST Y FF
101 H 15S 25 40 3 4 Y Y Y102 H 10S 25 45 4 2 4 2 Y Y Y Y103 T 5 10 3 Y FF104 T 10 2 4 ST Y F105 5 1 4 ST Y106 H 15S 30 55 3 4 6 2 Y Y Y Y Y107 T 5 1 4 6 ST Y108 T 15 3 4 ST Y FF109 T 5 10 1 4 6 ST Y110 5 15 3 4 6 ST Y Y111 T 5 3 4 4 ST Y112 10 4 4 6 ST Y FF113 T 5 2 6 8 ST Y114 5 4 ST Y115 H 20P 40 55 3 3 5 8 6 2 Y Y Y Y Y Y116 T 2 4 4 ST Y117 T 10 3 4 6 ST Y FF118 T 5 2 4 6 ST Y FF119 5 1 4 ST Y120 1 4 ST Y121 1 ST Y FF122 T 5 2 4 4 ST Y FF123 T 10 3 6 8 ST Y FF124 3 Y125 H 10S 25 40 4 4 4 Y Y Y Y FF126 10 1 ST Y FF127 10 1 4 ST Y128 T 10 2 4 6 ST Y F129 5 1 4 4 ST Y FF130 H 10S 25 50 2 4 Y Y Y Y131 5 1 4 ST Y132 H 10S 25 40 7 1 4 2 Y Y Y Y133 10 1 4 ST Y134 3 1 4 ST Y FF135 T 15 2 6 8136 T 5 10 2 4 ST Y137 10 4 ST Y138 5 1 4 ST Y139 T 10 2 4 6 ST ST140 H 15P 20 55 3 3 4 Y Y Y Y FF
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142 10 1 4 ST Y143 8P 25 40 4 4 Y Y Y Y Y Y F144 10S 20 40 6 4 4 Y Y145 15S 30 40 6 2 4 2 Y Y Y Y146 5 1 ST Y147 5 1 4 ST Y148 H 15P 45 Y 55 3 3 4 2 Y Y Y Y Y Y149 H 20P 30 Y 55 10 6 2 Y Y Y Y Y F151 5 1 4 4 ST Y FF152 H 10S 20 40 2 6 12 Y153 8S 20 40 6 4 6 Y Y Y Y154 H 15S 40 40 6 4 6 Y Y Y Y Y F155 8S 15 40 3 4 3 Y Y Y Y156 H 20P 25 55 3 3 4 5 4 Y Y Y Y Y157 T 15 3 4 ST Y158 T 10 3 4 ST Y159 T 5 1 4 ST Y160 5 1 4 6 Y161 T 5 4 4 ST Y162 T 10 2 4 4 ST Y FF163 H 8S 15 40 3 2 5 6 Y Y F164 H 10P 20 55 3 3 5 4 Y Y Y Y Y FF165 H 8S 20 45 4 4 Y Y Y F166 T 10 3 6 12 ST Y Y167 H 10S 20 45 3 3 4 6 Y Y F168 H 10P 20 40 3 5 4 2 Y Y Y Y169 T 10 3 6 8 ST Y170 T 10 4 6 ST Y171 H 20S 25 Y 60 3 3 2 8 6 2 Y Y Y Y Y F172 5 1 4 6 ST Y173 5 1 ST Y FF174 T 10 3 6 8 ST Y175 10S 15 45 3 3 4 4 Y Y Y Y176 5 1 4 ST Y178 T 10 1 6 12 ST Y179 H 15P 25 55 4 3 4 Y Y Y Y Y180 5 1 4 ST Y FF181 5 1 6 8 Y182 H 15P 25 40 2 3 6 12 Y Y Y Y F183 5 15 3 4 4 Y Y Y F184 T 5 10 3 4 4 ST Y FF185 H 15P 25 Y 55 3 4 2 6 2 Y Y Y Y F186 T 8S 10 40 1 4 Y Y F187 H 20S 40 Y 65 3 3 4 8 8 2 Y Y Y Y Y Y
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188 H 10S 20 40 3 Y Y Y189 5 1 4 4 ST Y FF190 H 10S 15 40 1 10 Y Y Y F191 H 15S 30 Y 40 3 3 5 4 4 2 Y Y Y Y192 8S 10 40 2 6 12 Y Y Y F193 10 1 4 6 ST Y FF194 T 10 2 6 8 ST Y Y195 H 20S 40 Y 60 3 4 2 Y Y Y Y F196 H 8S 15 40 3 6 12 Y Y Y Y197 T 5 15 2 4 6 ST Y198 H 15S 25 Y 55 6 3 4 2 Y Y Y Y Y F199 5 10 4 Y Y200 H 20S 25 Y 65 3 3 5 7 4 2 Y Y Y Y F201 H 15S 25 55 2 6 Y Y Y Y202 5 10 3 6 12 Y Y203 Y204 5 2 4 ST Y FF205 T 10 3 6 ST Y207 H 8S 20 40 4 7 Y Y Y Y Y F208 T 10 1 6 12 ST Y209 H 15S 20 60 6 6 4 Y Y Y Y210 10S 30 40 5 2 4 Y Y Y Y211 H 8S 10 40 1 4 6 Y Y Y212 H 15P 30 40 7 8 4 2 Y Y Y Y Y Y F213 T 15 3 6 8 ST Y214 10S 25 40 2 6 Y Y Y Y Y FF216 H 8S 15 40 2 5 4 Y Y217 H 20P 30 Y 55 3 3 6 7 Y Y Y Y Y Y FF218 H 15S 25 55 3 3 3 5 6 12 Y Y Y Y Y F219 T 10 2 4 6 ST Y220 T 10 3 4 ST Y FF221 H 10S 20 Y 40 6 5 4 Y ST Y Y Y222 T 5 10 3 4 ST Y223 T 5 15 2 6 ST Y224 T 10 4 4 ST Y225 T 5 10 2 2 4 ST Y FF226 H 20S 30 Y 55 3 3 3 8 9 6 2 Y Y Y Y Y227 T 5 10 2 4 Y228 H 20S 25 40 3 3 4 3 4 Y Y Y Y F229 T 10S 20 40 4 5 4 Y230 15 1 6 12 ST Y231 T 10 2 4 ST Y232 T 5 10 3 6 8 ST Y233 H 15S 30 Y 55 6 4 3 2 Y Y Y Y Y F234 10S 15 40 4 4 Y Y Y F
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235 5 1 4 ST Y236 T 5 10 1 4 6 ST Y FF237 10S 25 40 7 3 4 Y Y Y Y238 T 10 1 6 8 Y Y239 T 10 2 4 6 ST Y240 5 1 4 4 ST Y241 5 1 4 4 ST Y FF242 H 15S 25 45 4 7 4 Y Y Y Y F243 H 20P 30 55 3 3 8 8 2 Y Y Y Y Y Y FF244 H 15S 25 40 5 3 4 Y Y Y Y245 5 1 4 ST Y FF246 T 5 10 3 6 12 Y Y247 T 5 15 3 6 8 ST Y248 H 15P 25 40 3 2 6 4 6 2 Y Y Y Y249 H 10S 20 Y 40 3 4 Y Y Y Y F250 5 10 1 4 ST ST Y251 5 1 ST Y252 H 20S 30 Y 40 7 2 3 2 Y Y Y Y Y253 H 20P 30 Y 55 3 6 2 4 2 Y Y Y Y Y FF254 T 10 3 6 8 ST Y255 H 10S 20 55 6 2 6 Y Y Y Y Y F256 5 1 4 ST Y F257 5 1 4 4 ST Y258 T 10 1 ST Y259 10 ST Y260 5 25 4 2 6 ST Y Y261 T 10 1 4 ST Y262 10 1 4 ST Y263 H 15S 20 45 4 4 Y Y Y Y264 T 10 3 6 8 ST Y265 H 15S 20 40 3 3 6 6 4 Y Y Y Y266 T 5 15 3 ST Y Y267 T 10 3 ST Y268 5 15 3 Y Y269 H 20S 25 Y 40 8 18 4 Y Y Y Y F270 5 25 10 4 4 6 ST Y271 5 1 10 ST Y272 5 1 ST Y FF273 T 5 4 6 ST Y274 5 1 4 4 ST Y275 T 10 3 4 ST ST276 T 5 3 10 ST Y277 T 15 3 6 12 ST Y278 H 8S 15 40 7 3 4 Y Y Y Y FF279 5 15 3 Y F
This list is included in the PT1 Worksheets file posted on the portal.
Participating Stores
TRADE COPY O
NLY
Marketing & Product Guide - Think Fresh This Spring 97
This list is included in the PT1 Worksheets file posted on the portal.
Participating Stores
Sto
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Ban
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280 5 2 4 ST Y281 T 10 3 4 6 ST Y282 T 10 3 6 12 ST Y283 5 1 ST Y284 T 10 2 6 12 ST Y285 3 3 4 ST Y286 3 10 6 4 4 Y Y287 H 15S 20 55 3 3 6 Y Y Y Y FF288 H 20P 30 Y 65 3 6 5 4 2 Y Y Y Y Y Y289 T 15 2 6 12 Y290 3 1 4 ST Y291 T 10 2 6 8 ST Y FF292 5 4 4 ST Y293 T 5 1 4 4 ST Y294 T 10 3 6 12 ST Y295 H 10P 15 40 3 3 Y Y Y Y Y Y F296 T 10 3 4 6 ST Y297 T 15 4 3 4 ST Y Y298 H 20P 30 Y 40 3 6 6 4 Y Y Y Y Y299 T 15 2 4 4 Y300 H 10S 30 55 3 6 5 Y Y Y Y Y301 10 1 4 6 ST Y302 5 5 ST Y303 T 10 3 4 6 ST Y304 T 5 15 3 4 6 ST Y305 10 1 ST Y306 T 10 2 4 4 Y307 5 1 ST Y308 10 1 4 ST Y FF309 5 1 4 ST ST F310 5 10 2 4 Y Y F311 H 10P 20 55 5 3 Y Y Y Y312 8S 20 40 2 4 Y Y F313 10 2 Y Y314 T 10 3 4 ST Y315 3 1 ST ST316 T 10 3 4 6 ST Y317 T 5 1 4 ST Y318 T 5 4 4 ST Y319 5 1 4 ST Y320 10 6 8 ST ST Y Y F321 H 8S 20 45 3 4 Y Y F322 5 1 4 ST Y FF323 T 10 3 6 ST Y324 H 8P 15 40 3 6 8 Y Y Y Y Y FF325 H 15S 30 50 3 5 3 4 2 Y Y Y Y Y Y326 H 15S 30 Y 50 1 4 2 Y Y Y Y
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327 T 5 10 3 4 ST Y FF328 T 5 2 4 4 ST Y329 H 20P 45 Y 55 3 8 2 Y Y Y Y Y F330 T 3 3 6 8 ST Y331 5 1 ST Y332 1 4 ST Y FF333 ST ST Y F334 H 20S 30 65 3 3 3 6 8 2 Y Y Y Y Y Y F335 T 5 3 6 8 ST Y336 5 1 ST Y337 5 1 ST Y338 1 4 ST Y FF339 10 1 4 4 ST Y340 H 10S 20 40 6 5 4 Y Y Y Y343 15S 20 45 4 3 4 Y Y Y Y344 H 15S 30 Y 50 6 3 4 2 Y Y Y Y345 5S 15 40 2 Y Y Y346 H 20P 45 Y 65 3 3 6 6 6 2 Y Y Y Y347 5 1 4 ST Y348 5 4 6 ST Y349 5 1 4 ST Y FF350 10 1 4 4 ST Y351 H 15S 30 Y 45 6 4 4 Y Y Y Y Y352 T 10 2 4 4 ST Y353 H 10P 15 60 5 4 Y Y Y Y354 3 4 4 Y355 H 20P 30 Y 65 3 3 3 11 10 2 Y Y Y Y Y Y Y F358 3 3 4 ST ST Y359 H 20S 40 Y 65 6 4 4 2 Y Y Y Y FF360 H 10P 25 55 3 3 3 8 5 4 2 Y Y Y Y Y Y F361 H 15S 25 Y 45 6 4 2 Y Y Y Y Y362 H 20S 20 60 3 1 6 12 Y Y Y F363 5 10 1 4 6 ST ST F364 T 10 3 6 8 ST Y365 ST ST366 H 10S 20 40 5 Y Y Y F367 H 20P 40 Y 65 3 3 3 10 6 4 2 Y Y Y Y Y FF368 10 2 2 4 Y Y369 T 10 4 ST Y370 10 2 3 ST Y FF371 H 10S 25 60 3 3 7 4 Y Y Y Y Y Y F372 T 15 2 4 ST Y373 H 15S 20 Y 60 5 4 4 Y Y Y Y Y374 T 15 2 6 12 Y375 5 1 4 ST Y FF376
This list is included in the PT1 Worksheets file posted on the portal.
TRADE COPY O
NLY
98 Promotional Turn 1
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377 5 1 4 4 ST Y378 H 20S 45 Y 65 3 3 7 8 2 Y Y Y Y379 T 3 3 6 8 ST Y380 T 10 4 6 ST Y381 H 15S 30 Y 40 6 3 4 2 Y Y Y Y382 H 15S 20 45 3 1 6 Y Y Y Y383 H 15S 25 Y 40 5 2 4 2 Y Y Y Y384 H 8P 20 40 3 1 4 Y Y Y Y FF385 H 20S 30 65 3 3 3 7 4 Y Y Y Y Y FF386 H 15S 30 40 3 3 6 3 8 Y Y Y Y387 H 15S 20 55 7 3 4 Y Y Y Y FF388 H 10P 15 40 3 8 4 4 Y Y Y Y F389 H 15S 25 40 4 3 4 Y Y Y Y F390 H 15P 25 Y 65 3 5 5 4 2 Y Y Y Y392 H 10S 25 Y 45 8 4 2 Y Y Y Y393 H 20P 25 65 3 3 3 6 6 2 Y Y Y Y Y FF394 H 20P 40 Y 55 6 5 4 2 Y Y Y Y Y F395 10 2 10 ST Y FF397 H 15S 30 Y 40 4 4 2 Y Y Y Y398 H 20S 40 55 6 3 4 2 Y Y Y Y F399 20 1 ST Y400 15S 20 40 2 4 Y Y Y Y FF401 15S 25 Y 55 6 7 4 2 Y Y Y Y402 H 10S 15 45 3 6 12 Y Y Y Y403 10 4 4 ST ST404 H 15S 20 55 3 4 6 4 Y Y Y Y405 5 1 4 ST Y FF406 5 15 5 3 4 Y Y FF407 H 20P 30 Y 45 3 7 5 4 2 Y Y Y Y F408 H 15S 20 50 3 3 6 4 Y Y Y F409 5 1 4 ST Y410 10 2 4 4 ST ST411 8P 15 40 1 4 Y F412 H 15P 25 Y 55 10 10 4 2 Y Y Y Y Y Y F413 3 2 ST Y414 T 10 1 4 4 ST Y415 H 10P 20 40 2 6 Y F416 H 20S 25 Y 55 3 3 3 11 7 6 2 Y Y Y Y Y F417 H 15P 40 55 3 3 10 5 6 Y Y Y Y Y Y418 T 5 2 4 4 ST ST419 T 3 3 4 6 Y420 5 2 ST ST Y F421 5 1 ST Y F422 5 1 4 ST Y FF
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423 10 2 4 ST Y424 3 4 FF425 H 10S 20 40 3 4 4 Y Y Y Y Y F426 H 8S 15 40 5 1 6 12 Y Y Y F427 H 15S 30 Y 40 7 6 6 2 Y Y Y Y428 H 20S 40 Y 65 3 3 3 10 3 6 Y Y Y Y F429 5 2 4 6 Y430 5 1 4 4 Y431 H 15S 20 55 3 3 3 6 5 4 Y Y Y Y FF432 H 20S 25 55 3 3 6 4 4 Y Y Y Y Y Y433 1 4 ST Y434 H 15S 20 45 3 1 6 Y Y Y Y435 5 1 4 ST Y FF436 5 25 3 6 12 ST ST F437 H 10S 25 Y 40 6 4 2 Y Y Y Y Y438 H 20S 30 Y 55 3 3 9 5 6 2 Y Y Y Y Y F439 1 ST Y440 T 10 4 4 4 ST Y441 10 3 4 6 ST Y FF442 5 2 4 ST Y443 H 15P 30 Y 45 6 5 4 Y Y Y Y Y Y FF444 H 15S 25 Y 40 3 3 3 6 8 Y Y Y Y F445 H 20S 30 60 3 3 9 8 2 Y Y Y Y Y446 T 10 1 6 8 Y447 5 1 6 8 ST Y448 T 5 1 4 4 ST Y449 3 1 4 ST Y450 T 5 4 4 Y451 5 1 4 4 ST Y452 H 15P 20 65 7 2 Y Y Y Y Y Y FF453 10P 15 40 4 1 4 Y Y Y454 5 25 2 4 ST Y455 T 10 6 8 ST Y456 10S 30 40 7 5 4 Y Y Y Y457 H 10P 20 Y 55 3 7 4 6 2 Y Y Y Y Y Y F458 H 8S 20 45 2 2 4 6 Y F459 H 20 30 Y 55 5 7 4 2 Y Y Y Y460 3 1 4 ST Y461 T 10 3 6 8 Y Y462 T 10 2 4 6 ST Y463 3 4 ST Y FF464 5 1 ST Y465 H 15S 30 55 3 3 5 6 Y Y Y Y466 1 4 ST Y FF
This list is included in the PT1 Worksheets file posted on the portal.
Participating Stores
TRADE COPY O
NLY
Marketing & Product Guide - Think Fresh This Spring 99
This list is included in the PT1 Worksheets file posted on the portal.
Participating Stores
Sto
re #
Ban
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Inse
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467 H 10S 15 40 3 Y Y468 T 15 3 4 ST Y Y469 5S 20 5 4 6 4 ST Y Y470 H 15S 30 Y 55 6 6 4 2 Y Y Y Y FF471 10 3 10 ST Y472 10 1 4 ST Y473 5 1 4 ST Y474 5 2 4 ST Y475 10 1 ST Y476 1 4 ST Y478 T 10 3 6 12 ST Y479 3 1 ST Y480 5 1 4 ST Y481 H 15P 20 Y 45 2 2 2 Y Y Y Y Y482 5 1 ST Y483 10 5 Y Y F484 5 15 3 4 4 Y F485 H 15P 20 Y 40 6 12 Y F486 10P 20 40 3 Y Y Y Y Y487 5 1 4 ST Y F488 3 1 4 4 ST Y FF489 10 3 10 ST Y490 H 10S 20 Y 55 6 4 4 Y Y Y Y F491 H 15S 30 Y 50 4 7 4 2 Y Y Y Y492 T 5 4 4 ST Y F493 3 1 4 ST Y494 H 15P 25 55 2 4 Y Y Y Y Y F495 H 15S 25 55 3 3 6 9 4 Y Y Y Y Y Y496 T 3 2 6 8 ST Y497 H 15S 30 Y 50 4 6 2 Y Y Y Y498499 H 20P 40 60 3 3 7 3 4 Y Y Y Y Y Y F501 H 15S 25 45 4 4 Y Y Y Y Y502 10 2 4 Y503 3 1504 T 10 2 4 6 ST Y505 H 20P 30 55 3 3 3 6 Y Y Y Y Y F506 5 4 ST Y FF507 T 5 15 2 6 12 ST Y FF509 T 15 2 6 12 ST Y Y510 5 1 4 6 ST Y511 H 10S 25 Y 45 4 5 4 2 Y Y Y Y Y Y F512 3 2S 1 ST ST F513 5 1
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514 5 1 ST Y515 ST ST FF516 15 5 5 ST Y Y517 T 5 15 3 ST Y518 H 10S 25 40 3 1 4 Y Y Y Y F519 5 1 ST Y F520 T 3 4 4 ST Y521 H 10P 20 45 3 1 4 Y Y Y Y FF522 10P 25 Y 55 5 4 4 2 Y Y Y Y523 H 20P 45 Y 40 3 6 3 4 2 Y Y Y Y524 T 2 6 12 ST Y FF526 ST ST FF527 T 10 3 6 12 ST Y528 H 15P 30 Y 40 6 2 Y Y Y Y Y Y F529 T 5 15 3 6 12 ST Y530 T 10 3 6 8 ST Y531 T 3 4 ST Y F532 8S 2 20 3 Y Y Y Y Y Y FF533 10S 20 40 3 1 6 Y Y F534 H 10S 25 Y 40 6 4 4 Y Y Y Y F535 5 1 ST ST536 H 15P 25 Y 40 10 7 4 2 Y Y Y Y537 10 2 4 Y538 ST ST FF539 T 5 15 2 4 Y Y F540 H 15S 20 55 3 5 4 Y Y Y Y FF541 5 1 4 4 ST Y542 H 20P 30 Y 55 3 4 6 2 Y Y Y Y Y F543 T 10 1 4 4 ST Y544 H 10S 20 60 3 3 6 7 4 2 Y Y Y Y545 H 15S 40 Y 55 5 6 4 2 Y Y Y Y546 H 15S 30 40 5 7 4 2 Y Y Y Y Y F547 ST Y F548 5 4 ST Y549 H 20S 30 60 5 9 4 Y Y Y Y Y Y550 10 6 12 ST Y551 10S 40 Y 40 6 8 4 2 Y Y Y Y552 8S 15 40 3 3 Y Y FF553 H 15P 25 55 3 6 8 Y Y Y Y F555 H 8S 30 40 6 4 2 Y Y Y Y F556 H 15P 20 Y 40 3 3 10 4 Y Y Y Y Y Y F557 5 1 4 ST Y558 10 1 6 8 ST Y
This list is included in the PT1 Worksheets file posted on the portal.
TRADE COPY O
NLY
100 Promotional Turn 1
Participating Stores
This list is included in the PT1 Worksheets file posted on the portal.
Sto
re #
Ban
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Inse
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559 H 10S 20 40 6 3 4 Y Y Y Y560 T 5 1 ST Y561 T 5 ST Y562 T 1 4 ST Y563 H 10S 20 40 2 4 Y Y564 H 10S 20 45 3 3 3 Y Y Y F565 5 1 4 ST Y FF566 H 20P 30 Y 55 8 6 4 2 Y Y Y Y567 10 1 4 4 ST Y568 H 8P 20 60 10 Y Y Y Y Y FF569 H 15S 30 Y 40 6 6 4 2 Y Y Y Y F570 5 1 ST Y571 Y Y F572 H 10S 15 40 2 4 Y Y Y F573 H 10P 25 55 4 4 4 Y Y Y Y Y574 1 ST Y FF575 H 15S 25 Y 40 3 7 4 2 Y Y Y Y Y F576 T 10 2 6 ST Y FF577 5 1 4 ST Y FF578 T 5 10 3 4 6 ST Y FF579 H 10S 25 45 6 4 4 2 Y Y Y Y Y Y580 H 15S 30 Y 40 4 4 Y Y Y Y Y Y Y581 T 5 3 4 4 ST Y Y582 T 5 3 6 8 ST Y583 5 1 4 4 ST ST584 H 15S 15 Y 40 3 3 3 4 2 Y Y Y Y F586 15S 20 40 3 5 3 6 Y Y Y Y Y587 H 10S 25 Y 40 4 5 3 Y Y Y Y588 5 1 ST Y FF589 20 1 6 Y Y FF590 H 20P 30 60 3 3 5 8 2 Y Y Y Y Y591 3 1 4 ST Y593 H 15P 20 45 2 5 4 Y Y Y Y F594 T 15 3 4 4 ST Y595 T 5 1 ST Y596 T 10 2 4 6 ST Y597 1 ST Y F598 ST ST FF599 T 15 2 4 6 ST Y601 H 15S 30 55 3 7 4 2 Y Y Y Y F602 H 15S 25 40 3 2 1 6 8 Y Y Y Y Y603 10 1 6 8 ST Y604 3 1 ST Y FF605 H 15S 30 Y 40 6 7 4 2 Y Y Y Y606 3 1 ST Y
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607 5 1 ST Y608609 H 15S 25 Y 50 6 4 4 2 Y Y Y Y610 10 2 4 ST Y611612 T 15 3 6 12 ST Y613 5 1 ST Y614 10S 2 Y Y F615 1 ST Y616 H 10S 15 40 3 4 7 4 Y Y Y Y617 H 15S 25 55 5 6 4 2 Y Y Y Y618 H 10S 25 40 3 4 Y Y619 H 20S 40 Y 65 3 1 4 2 Y Y Y Y Y Y F621 10 1 Y Y622 5 1 ST Y623 H 20P 25 Y 55 3 3 6 4 4 2 Y Y Y Y Y Y624 H 20P 45 Y 55 3 4 6 2 Y Y Y Y Y Y FF626 3 5 1 ST Y627 H 15S 30 Y 45 6 5 4 2 Y Y Y Y Y F629 H 15S 25 45 3 3 3 9 4 2 Y Y Y Y630 H 20P 45 Y 55 3 3 3 8 6 4 2 Y Y Y Y Y Y631 H 20S 40 50 4 6 2 Y Y Y Y Y F632 H 20S 50 Y 65 3 6 4 4 2 Y Y Y Y634 H 15S 30 Y 45 7 4 4 2 Y Y Y Y635 10S 30 40 10 4 4 Y Y Y Y636 10 2 4 ST Y F637 15 2 2 4 Y Y F638 10S 20 40 6 2 4 Y Y Y Y FF639 10 ST Y F641 H 20S 40 Y 55 6 6 2 Y Y Y Y642 5 15 4S 7 6 Y Y F643 H 10S 20 Y 40 6 7 3 2 Y Y Y Y FF644 8S 15 40 4 4 4 Y Y Y Y677 10 3 Y Y F694 H 10S 25 Y 40 6 5 4 2 Y Y Y Y FF697 5 3 ST ST F698 H 15S 30 Y 40 2 4 2 Y Y Y Y F699 H 10S 20 Y 30 6 7 4 2 Y Y Y F700 H 20S 30 Y 50 3 3 3 4 2 Y Y Y Y Y F702 H 15P 25 40 3 4 4 2 Y Y Y Y Y703 H 20S 40 Y 55 3 3 3 8 3 4 2 Y Y Y Y F706 H 8S 15 Y 30 6 8 4 2 Y Y Y Y771 H 15P 30 55 5 4 Y Y Y Y Y776 H 20S 40 Y 65 3 3 6 7 4 Y Y Y Y Y
TRADE COPY O
NLY
This list is included in the PT1 Worksheets file posted on the portal.
Sold Space Programs
Display Programs - Support Programs
An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.
The Electronic version of the worksheets includes:• Retail Price (as of publication date)• Agent Names
The products participating in the Hero Display, the Pod Program and the sold End Aisles are included in the Display Programs – Participating Products Table.
TRADE COPY O
NLY
102 Promotional Turn 1
Location LCBO#Case Conversion# Description Size (mL)
Support Programs
Hero 316125 Three Olives Burst 750 BAM, FSI
1279307 Somersby Apple Cider 500 BBAM, FSI
279539 Seagram Cider 473
2
244186 Collingwood 750 LTO, FSI
285254 Forty Creek Copper Pot Reserve 750 LTO, FSI
298083 Alberta Premium Dark Horse Whisky 750 LTO, FSI
3
313023 Three Olives Smores Vodka 750 LTO
315994 Pinnacle Red Liquorice 750 LTO, FSI
316109 Smirnoff Kissed Caramel 750 Necktag, FSI, NPST
4 Premium
828 Folonari Valpolicella Doc 750 LTO
261305 Peninsula Ridge Cabernet Merlot VQA 750 LTO, FSI
269860 La Posta Cocina Tinto Blend 750 LTO
4 Standard
53827 Dan Aykroyd Cabernet Merlot VQA 750 LTO, FSI
106377 Jacob's Creek Shiraz/Cabernet 750 LTO
481838 Folonari Valpolicella Ripasso Classico Doc 750 LTO
5
184069 Hob Nob Pinot Noir 750 LTO, FSI
305110 Cave Red VQA Cave Springs 750 BAM, FSI
341602 Cono Sur Bicicleta Pinot Noir 750 LTO
6
95935 Grey Goose Vodka 750 Value Add
313007 Grey Goose Cherry Noir 750 FSI
604868 Grey Goose Vodka 1750 BAM
7
258954 Spicebox 750 LTO, FSI
292243 Wiser's Spiced Vanilla Canadian Whisky 750 LTO, FSI
312801 Crown Royal Maple Finished 750 LTO, FSI
8 Premium
24422 Fazi Battaglia Verdic Dei Castelli Di Jesi 750 LTO
192625 Fresh Sauvignon Blanc Chardonnay VQA 750 LTO
292532 The Wolftrap Vignier Chenin Blanc Grenache Blanc 750 LTO
8 Standard
212613 Fifth Leg Semillon Sauv Blanc 750 LTO
467662 Strewn Gewurztraminer/Riesling VQA 750 LTO
564674 Masi Modello Delle Venezie Bianco Igt 750 LTO
9 Premium
240978 The People's Wine Pinot Gris 750 LTO
331215 Angels Gate Pinot Gris VQA 750
669226 Voga Pinot Grigio Igt 750 LTO
9 Standard
112813 Rosemount Pinot Grigio 750 LTO
302380 Mezzacorona Pinot Grigio Trentino Igt 750 LTO
621110 Jackson-Triggs Pinot Grigio 750 LTO
10
217653 Captain Morgan Spiced Rum 1140 Value Add
283911 Captain Morgan Silver Spiced Rum 750 LTO
283929 Captain Morgan Black Spiced Rum 750 LTO, FSI
Display Programs – Participating Products
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Location LCBO#Case Conversion# Description Size (mL)
Support Programs
11
256230 Four Roses Small Batch Bourbon 750 LTO
326009 Knob Creek Bourbon 750 LTO
547729 12 YO Elijah Craig Kentucky Bourbon (Heaven H 750 LTO
12 Premium
215814 Codorniu Brut Clasico Sparkling 750 LTO
224410 Open Sparkling VQA 750 LTO
229039 Yellow Tail Bubbles 750 LTO
12 Standard
212696 McWilliam's Handwood Estate Moscato 750 LTO, Wine Fridge
267781 Voga Moscato Frizzante Igt 750 LTO
279547 White House Wine Co. Vidal Moscato VQA 750 LTO
13331314 Alexander Keith's Cascade Hop Ale 473 BAM, FSI
331322 Alexander Keith's Hallertauer Hop Ale 473 BAM, FSI
14
219022 House Wine Co. Riesling Pinot Grigio VQA 750 LTO
254888 Angel Nero D'Avola Organic Giorgio & Gianni 750 LTO
272609 Las Mulas Organic Sauvignon Blanc Reserve 750 LTO
15
34595 Patron Silver Tequila 750 LTO
227678 1800 Silver Tequila 750 LTO, FSI
320333 Gran Centenario Reposado 750 LTO
16
290973 Legendary Muskoka Oddity 750
333476 Lake of Bays Spring Maple Belgian Blone Ale 750 BAM
615633 Great Lakes Orange Peel 650
17
272807 Crabbies Original Alcoholic Ginger Beer 500 FSI
319426 Bacardi Cranberry Pom Jus 4 x 355 LTO, FSI
319582 Betty's Peach Vodka Iced Tea 4 x 355 NPST
18
281063 Skinnygirl White Cranberry Cosmo 750 BAM, BBAM
296152 Skinnygirl Margarita 750 BAM, BBAM
299339 Skinnygirl White Peach Margarita 750 BAM, BBAM
331157 Seagram Black Cherry 6 x 355 FSI, NPST
19
237255 Saint Clair Vicar's Choice Sauvignon Blanc 750 LTO
430546 Henry Of Pelham Sauvignon Blanc VQA 750 LTO
472555 J&F Lurton Les Fumees Blanches Sauv Bl Vdp 750 LTO
20
319897 McGuinness Blueberry Pancake Liqueur 750 Value Add
319913 McGuinness Glazed Donut Liqueur 750 Value Add
319921 McGuinness Whipped Cream Liqueur 750 Value Add, FSI
FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf Talker
VA = Value AddedBAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles
Display Programs – Participating Products
Continued
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Extender Location LCBO# Description
Size (mL)
Support Programs Agent
# of Extenders40 45 50 55 60 65
R1 Vodka A 272724 Three Olives Cake 750 LTO The Kirkwood Group Y Y
R2 Vodka B 400754 Iceberg Vodka 750 BAM The Kirkwood Group Y Y Y Y Y
R3 Vodka C 131391 Smirnoff Vodka PET 1140 BAM Diageo Canada Inc. Y Y Y Y Y Y
R4 Vodka D 437772 Belvedere Vodka 750 BAM Charton Hobbs Inc Y Y Y Y Y Y
R5 Vodka E 2691 Tanqueray Dry Gin 750 LTO Diageo Canada Inc. Y Y Y Y Y Y
R6 Rum A 209064 Absolut Elyx 750 BAM Corby Distilleries Limited Y
R7 Rum B 604926 Prince Igor Extreme Vodka 750 BAM Forty Creek Distillery
Ltd Y Y Y Y Y
R8 Rum C 269027 Bacardi Oakheart Spiced Rum 750 LTO Bacardi Canada Inc. Y Y Y Y Y Y
R9 Rum D 1206 Bacardi Gold Rum 750 Value Add Bacardi Canada Inc. Y Y Y Y Y Y
R10 Rum E 447953 Fireball Whisky Shooter 750 LTO Diamond Estates Wines & Spirits Y Y Y Y Y Y
R11Canadian Whisky A 105858 Century Reserve Lot 15-
25 Whisky 750 LTO Woodman Wines & Spirits Y Y
R12Canadian Whisky B 95315 Wiser's Small Batch
Whisky 750 LTO Corby Distilleries Limited Y Y Y Y Y
R13Canadian Whisky C 254995 Revel Stoke Spiced
Whisky 750 LTO E&J Gallo Winery Canada Ltd. Y Y Y Y Y Y
R14Canadian Whisky D 311936 CC Classic 1140 LTO Beam Global Canada Y Y Y Y Y Y
R15Canadian Whisky E 8805 Forty Creek Barrel Select
Whisky 1750 LTO Forty Creek Distillery Ltd Y Y Y Y Y Y
R16 Scotch A 54866 Bulleit Bourbon Frontier Whiskey 750 LTO Diageo Canada Inc. Y Y Y Y Y Y
R17 Scotch B 223529 Appleton Estate V/X 1140 LTO PMA Canada Ltd. Y Y Y Y Y Y
R18 Gin A 316844 Bombay Sapphire London Dry 750 Value Add Bacardi Canada Inc. Y Y Y Y Y Y
R19 Liqueurs A 217802 Johnnie Walker Black Label 1140 Value Add Diageo Canada Inc. Y Y Y Y
R20 Liqueurs B 250134 Sortilege 750 BAM Mondia Alliance Canada Inc. Y Y Y Y Y Y
R21 Liqueurs C 623678 Carolans Irish Cream 1140 LTO Corby Distilleries Limited Y Y Y Y Y Y
R22 Liqueurs D 274241 Phillips Vanilla Ripple Schnapps 750 LTO Corby Distilleries
Limited Y Y Y Y Y Y
R23 Brandy A 319756 Papidoux Calvados 700 LTO Rare Earth Wines Y
Shelf Extenders
Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.
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Shelf Extenders Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.
Extender Location LCBO# Description
Size (mL)
Support Programs Agent
# of Extenders40 45 50 55 60 65
R24 Brandy B 143040 Sauza Hornitos Reposado Tequila 750 LTO Beam Global Canada Y Y Y Y Y Y
R25 Tequila A 247429 Avion Tequila Silver 750 LTO Corby Distilleries Limited Y Y Y Y
R26Ontario Blend A 393405 Pelee Island Monarch
Vidal VQA 750 LTO Pelee Island Winery Y Y Y Y Y Y
R27Ontario Blend B 433714 Pelee Island Cabernet
Franc VQA 750 LTO Pelee Island Winery Y Y Y Y Y Y
R28Ontario Blend C 216028 Pelee Island Gamay
Noir/Zweigelt VQA 750 LTO Pelee Island Winery Y Y Y Y Y Y
R29Ontario Non-VQA A 260364 Megalomaniac
Homegrown Red VQA 750 LTO John Howard Cellars Y Y Y Y Y
R30Ontario Non-VQA B 145417 Pelee Island Lighthouse
Riesling VQA 750 LTO Pelee Island Winery Y Y Y Y Y Y
R31Ontario Non-VQA C 560243 EastDell Rose VQA 750 LTO Diamond Estates
Wines & Spirits Y Y Y Y Y Y
R32Ontario Non-VQA D 305128 Cave White VQA Cave
Springs 750 BAM Cave Spring Cellars Ltd., Y Y Y Y Y Y
R33Ontario VQA A 249565 Southbrook Organic Red
Connect VQA 750 LTO Trialto Wine Group Ltd. Y Y Y
R34Ontario VQA B 233635 Cave Spring Riesling Dry
VQA 750 LTO Cave Spring Cellars Ltd., Y Y Y Y
R35Australia/New Zealand A
187104 James Oatley Tic Tok Chardonnay 750 LTO Barrique Wines &
Spirits Imports Y Y Y
R36Australia/New Zealand B
219170 Peter Lehmann Weighbridge Shiraz 750 LTO Dionysus Wines Y Y Y Y
R37Australia/New Zealand C
251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 LTO Treasury Wine Estates Y Y Y Y Y Y
R38Australia/New Zealand D
189415 Wyndham Estate Bin 555 Shiraz 750 LTO Corby Distilleries
Limited Y Y Y Y Y Y
R39 USA A 718940 Goats Do Roam Red 750 LTO RKW Wine Imports Inc. Y Y Y Y Y Y
R40 USA B 237891Santa Julia Uno Extra Brut Sparkling 4 x 187 mL
748 LTO Dionysus Wines Y Y Y Y Y Y
R41 Chile A 191866 Pknt Cabernet Sauvignon 750 LTO M.andrew Fine
Wines,Beers&Spirits Y Y Y Y
R42 Chile B 127456 Fuzion Organic Malbec Cabernet 750 LTO Dionysus Wines Y Y Y Y Y Y
R43France Blend A 228155 Beaujolais Fun 750 LTO Philippe Dandurand
Wines Ltd. Y
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106 Promotional Turn 1
Shelf Extenders
Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.
Extender Location LCBO# Description
Size (mL)
Support Programs Agent
# of Extenders40 45 50 55 60 65
R44France Blend B 336743 Yvon Mau Merlot Vdp 750 BAM Dionysus Wines Y Y Y Y Y Y
R45France South A 293134 Paul Mas Estate Cabernet
Sauvignon Merlot 750 LTO Authentic Wine & Spirits Merchants Y Y
R46France South B 263640 La Vieille Ferme Cotes Du
Ventoux 750 LTO Charton Hobbs Inc Y Y Y Y Y Y
R47France Bordeaux/Burgundy A
234815 Art De Vivre Cabernet Sauvignon 750 BAM Family Wine
Merchants Inc. Y Y Y
R48Italy Central A 143164 Cusumano Nero D'Avola 750 BAM Family Wine
Merchants Inc. Y Y
R49Italy Central B 336503 Black Tower Rivaner 750 BAM Charton Hobbs Inc Y Y Y Y Y Y
R50 Italy North A 99218 Cavit Collection Pinot Grigio Delle Venez Igt 750 LTO Noble Estates
Wines & Spirits Y Y Y Y Y
R51 Italy North B 533026 Masi Modello Delle Venezie Rosso Igt 750 LTO Authentic Wine &
Spirits Merchants Y Y Y Y Y Y
R52Southern Europe A 280149 Sica Baron De Hoen Pinot
Gris Reserve 750 BAM Family Wine Merchants Inc. Y
R53Southern Europe B 269589 Rocca Delle Macie Chianti
Vernaiolo Docg 750 LTO Noble Estates Wines & Spirits Y Y Y
R54 Germany A 336529 Black Tower Rivaner 1500 LTO Charton Hobbs Inc Y Y Y Y Y Y
R55 Sparkling A 453084 Moet & Chandon Imperial Champagne 750 BAM Charton Hobbs Inc Y Y Y
R56 Sparkling B 621623 Yellow Tail Cabernet Sauvignon 750 LTO The Kirkwood
Group Y Y Y Y Y Y
R57Ontario Beer A 307330 Samuel Adams Boston
Lager 6 x 355 LTO The Premium Beer
Company Inc. Y Y
R58Ontario Beer B 283903 Coors Light Iced T 473 LTO Molson Coors
Canada Y Y Y Y Y Y
R59 Beer 1 698399 King Dark Lager 6 x 341 BAM
Provincial Beverages Of Canada Inc.
Y
R60 Beer 2 306944 Shock Top 473 LTO Labatt Breweries Ontario Y Y Y Y Y Y
R61 Beer 3 324236 Hop City Big Mouth Pale Ale 473 LTO The Premium Beer
Company Inc. Y Y Y Y Y Y
R62 Beer 4 613497 Moosehead Lager 473 LTO The Premium Beer Company Inc. Y Y Y Y Y Y
R63 Party Zone 1 272757Smirnoff Premium Mixed Drinks - Orange Screwdriver
4 x 330 Value Add Diageo Canada Inc. Y Y Y Y Y Y
R64 Party Zone 2 211235 Palm Bay Strawberry Pineapple
6 x 355 LTO Mark Anthony
Brands Y Y Y Y Y Y
R65 Party Zone 3 75200 Bacardi Breezer Tropical Orange Smoothie 1000 LTO Bacardi Canada
Inc. Y Y Y Y Y Y
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Community Shelf Extenders
Community Shelf Extenders
Location LCBO# DescriptionSize (mL)
Support Program Agent
C1: Community Extender 1 12476 Prince Igor Vodka (P.E.T) 1140 BAM Forty Creek Distillery Ltd
C2: Community Extender 2 217687 Canadian Club Premium 1140 Value Add Beam Global Canada
C3: Community Extender 3 470823 Pelee Island Merlot 750 LTO Pelee Island Winery
C4: Community Extender 4 317057 Masi Costasera Amarone Classico Doc 750 LTO Authentic Wine &
Spirits Merchants
C5: Community Extender 5 142117 Lindemans Bin 65 Chardonnay 750 LTO Treasury Wine Estates
C6: Community Extender 6 5132 Silent Sam Vodka 750 BAM Diageo Canada Inc.
C7: Community Extender 7 609479 Sour Puss Raspberry Liquor 1140 LTO Corby Distilleries Limited
C8: Community Extender 8 195610 Canadian Club Sherry Cask 750 LTO Beam Global Canada
C9: Community Extender 9 248484 The Underdog Wine Red VQA 750 LTO Mark Anthony Brands
C10: Community Extender 10 51573 Bouchard Pere & Fils Macon-Lugny St-Pierre 750 LTO Woodman Wines &
Spirits
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Discovery & Green Extenders
Discovery Shelf Extenders
Green Shelf Extender
Location LCBO# DescriptionSize (mL)
Support Program Agent
D1: Discovery Wines 1 65359 Strewn Gewurztraminer VQA 750 LTO Dionysus Wines
D2: Discovery Wines 2 15875 Moselland Bernkasteler Kurfurstlay Riesling 750 LTO Dionysus Wines
D3: Discovery Wines 3 292466 Kwv Cafe Culture Pinotage 750 BAM Diageo Canada Inc.
D4: Discovery BSM 1 267773 Hop City Barking Squirrel Lager 473 LTO The Premium Beer
Company Inc.
D5: Discovery BSM 2 326546 Windhoek Lager 6 x 330 LTO Diageo Canada Inc.
D6: Discovery BSM 3 273177 Bacardi Oakheart & Cola 473 LTO Bacardi Canada Inc.
D7: Discovery Spirits 1 313312 Seve By Gautier 500 LTO Eurovintage International Inc
D8: Discovery Spirits 2 275248 Citadelle Gin 750 LTO The Kirkwood Group
D9: Discovery Spirits 3 269639 Mackmyra The First Edition 700 BAM Roland And Russell
Location LCBO# DescriptionSize (mL)
Support Program Agent
G1: Green Extender 266049 Adobe Reserva Sauvignon Blanc Organic 750 LTO, FSI PMA Canada Ltd.
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Marketing & Product Guide - Think Fresh This Spring 109
IMAGE Shelf Talkers
LCBO# Description Size (mL) Agent
27623 Mill Street Stock Ale 6 x 341 Trillium Beverage Inc.31104 Mill Street Tankhouse Ale 6 x 341 Trillium Beverage Inc.46946 Taylor Fladgate Late Bottled Vintage Port 750 Sylvestre Wines & Spirits Inc.50211 Malibu Tropical Banana Rum Liquor 750 Corby Distilleries Limited52530 Smokehead Islay Single Malt Scotch Whisky 750 The Kirkwood Group53710 Mill Street Belgian Wit 6 x 341 Trillium Beverage Inc.83188 Fuzion Shiraz Malbec 750 Dionysus Wines84210 Mill Street Organic Lager 6 x 341 Trillium Beverage Inc.107169 Raynal Napoleon VSOP 750 PMA Canada Ltd.119800 Fuzion Chenin Blanc Chardonnay 750 Dionysus Wines134148 Creemore Springs Kellerbier 473 Creemore Springs Brewery Ltd.137810 Campo Viejo Reserva 750 Corby Distilleries Limited140509 James Ready 5.5 6 x 473 The Premium Beer Company Inc.145276 The Lucky Country Shiraz 750 B And W Wines165308 Colio Extra Dry White 1500 Colio Estate Wines186783 Mill Street Lemon Tea 473 Trillium Beverage Inc.210633 Jacob's Creek Chardonnay Pinot Noir Sparkling 750 Corby Distilleries Limited212761 Stone Dwellers Cabernet Sauvignon 750 Von Terra Enterprises Ltd.230474 Graffigna Centenario Reserve Malbec 750 Corby Distilleries Limited247627 Mill Street Organic Lager 473 Trillium Beverage Inc.268011 Tennent's Export Lager 500 The Premium Beer Company Inc.269688 Hungaria Sauvignon Blanc 750 Sylvestre Wines & Spirits Inc.278689 Brancott Letter Series B Sauvignon Blanc 750 Corby Distilleries Limited312850 Mill Street Cobblestone Stout 440 Trillium Beverage Inc.536268 Hungarovin Debroi Cuvee 750 Sylvestre Wines & Spirits Inc.556720 Warsteiner Premium Lager 500 North American Craft Agency577296 Paulaner Hefe-Weissbier 6 x 330 The Premium Beer Company Inc.911396 Moosehead Lager 6 x 341 The Premium Beer Company Inc.
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110 Promotional Turn 1
Limited Time Offers
LCBO#Case Conversion# Description Size (mL) LTO Display Program
828 Folonari Valpolicella Doc 750 $1.00 End Aisle
2691 Tanqueray Dry Gin 750 $1.30 Shelf Extender
4606 Vodka Mudshake - French Vanilla 4 x 270 $1.00
6106 Kronenbourg 1664 6 x 330 $1.00
8805 Forty Creek Barrel Select Whisky 1750 $2.00 Shelf Extender
15875 Moselland Bernkasteler Kurfurstlay Riesling 750 $1.00 Discovery Extender
24422 Fazi Battaglia Verdic Dei Castelli Di Jesi 750 $1.00 End Aisle
34595 Patron Silver Tequila 750 $5.00 End Aisle
51573 Bouchard Pere & Fils Macon-Lugny St-Pierre 750 $1.50 Comm. Extender
53827 Dan Aykroyd Cabernet Merlot VQA 750 $2.00 End Aisle, FSI
54007 Red Guitar Old Vine Tempranillo Garnacha 750 $1.50 Mini Thematic
54866 Bulleit Bourbon Frontier Whiskey 750 $2.00 Shelf Extender
64444 Mount Gay Eclipse 750 $2.00
65359 Strewn Gewurztraminer VQA 750 $1.00 Discovery Extender
73395 Castillo De Monseran Garnacha 750 $1.00 Mini Thematic
74583 Tuborg Green Beer 500 $0.25
75200 Bacardi Breezer Tropical Orange Smoothie 1000 $1.00 Shelf Extender
82636 Pasqua Soave Doc 1500 $1.00
89821 Girls Night Out Chardonnay VQA 750 $1.00
95315 Wiser's Small Batch Whisky 750 $3.00 Shelf Extender
99218 Cavit Collection Pinot Grigio Delle Venez Igt 750 $1.50 Shelf Extender
105858 Century Reserve Lot 15-25 Whisky 750 $2.00 Shelf Extender
106377 Jacob's Creek Shiraz/Cabernet 750 $1.30 End Aisle
112813 Rosemount Pinot Grigio 750 $2.00 End Aisle
114694 Crown Royal 1750 $3.00
127456 Fuzion Organic Malbec Cabernet 750 $1.00 Shelf Extender
137117 Russian Standard Vodka 750 $1.00
142117 Lindemans Bin 65 Chardonnay 750 $1.00 Comm. Extender
143040 Sauza Hornitos Reposado Tequila 750 $2.00 Shelf Extender
145417 Pelee Island Lighthouse Riesling VQA 750 $1.00 Shelf Extender
148007 Czechvar Premium Lager 500 $0.25
149864 Rickard's Original White 473 $0.20
166215 Amsterdam Blonde 6 x 355 $1.00
179143 Diva Semillon-Sauvignon Blanc VQA 750 $1.00
184069 Hob Nob Pinot Noir 750 $1.00 End Aisle, FSI
187104 James Oatley Tic Tok Chardonnay 750 $2.00 Shelf Extender
189415 Wyndham Estate Bin 555 Shiraz 750 $1.50 Shelf Extender
191866 Pknt Cabernet Sauvignon 750 $1.00 Shelf Extender
192625 Fresh Sauvignon Blanc Chardonnay VQA 750 $2.00 End Aisle
195610 Canadian Club Sherry Cask 750 $2.00 Comm. Extender
200436 Appleton Estate Reserve Jamaica Rum 750 $3.00
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Limited Time Offers Continued
LCBO#Case Conversion# Description Size (mL) LTO Display Program
211235 Palm Bay Strawberry Pineapple 6 x 355 $0.50 Shelf Extender
212613 Fifth Leg Semillon Sauv Blanc 750 $2.00 End Aisle
212696 McWilliam's Handwood Estate Moscato 750 $2.00 End Aisle, Wine Fridge A
214866 20 Bees Merlot VQA 750 $1.00
215814 Codorniu Brut Clasico Sparkling 750 $1.50 End Aisle
215871 Gibson's Finest 12 Year Old 1140 $2.50
216028 Pelee Island Gamay Noir/Zweigelt VQA 750 $1.00 Shelf Extender
216655 Absolut Vodka 1750 $1.75
217422 Havana Club Anejo Reserva 1140 $2.00
217471 Canadian Club Reserve 1140 $1.45
219022 House Wine Co. Riesling Pinot Grigio VQA 750 $1.00 End Aisle
219170 Peter Lehmann Weighbridge Shiraz 750 $1.50 Shelf Extender
220756 Amrut Fusion Single Malt Whisky 700 $5.00
223529 Appleton Estate V/X 1140 $2.00 Shelf Extender
224410 Open Sparkling VQA 750 $2.00 End Aisle
225250 Stolichnaya Vodka 1140 $1.10
225615 Brugal Anejo 750 $3.00
225680 Cruzan 9 Spiced Rum 750 $3.00
227678 1800 Silver Tequila 750 $2.50 End Aisle, FSI
228155 Beaujolais Fun 750 $1.00 Shelf Extender
229039 Yellow Tail Bubbles 750 $1.00 End Aisle
232272 Stlto Merlot-Malbec 750 $2.00
232769 Molson M 473 $0.20
233635 Cave Spring Riesling Dry VQA 750 $1.00 Shelf Extender
235499 Sawmill Creek Dry White 1500 $2.05
237255 Saint Clair Vicar's Choice Sauvignon Blanc 750 $2.00 End Aisle
237891 Santa Julia Uno Extra Brut Sparkling 4 x 187 mL 748 $1.00 Shelf Extender
240978 The People's Wine Pinot Gris 750 $1.00 End Aisle
243097 Vina Zaco Tempranillo Rioja 750 $2.00 Mini Thematic
244186 Collingwood 750 $2.00 End Aisle, FSI
247429 Avion Tequila Silver 750 $5.00 Shelf Extender
248484 The Underdog Wine Red VQA 750 $1.00 Comm. Extender
249565 Southbrook Organic Red Connect VQA 750 $1.50 Shelf Extender
251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 $2.00 Shelf Extender
253575 Malibu Black Coconut Flavoured Rum 750 $2.00
254888 Angel Nero D'Avola Organic Giorgio & Gianni 750 $1.00 End Aisle
254995 Revel Stoke Spiced Whisky 750 $2.00 Shelf Extender
256180 Old Sam Rum 750 $1.50
256230 Four Roses Small Batch Bourbon 750 $2.00 End Aisle
258954 Spicebox 750 $1.00 End Aisle, FSI
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112 Promotional Turn 1
Limited Time Offers
Continued
LCBO#Case Conversion# Description Size (mL) LTO Display Program
260307 Hollandia Lager Beer 500 $0.15
260364 Megalomaniac Homegrown Red VQA 750 $1.00 Shelf Extender
261305 Peninsula Ridge Cabernet Merlot VQA 750 $1.00 End Aisle
263327 Waterloo Premium Amber 473 $0.25
263640 La Vieille Ferme Cotes Du Ventoux 750 $1.00 Shelf Extender
266049 Adobe Reserva Sauvignon Blanc Organic 750 $1.00 Green Extender, FSI
267773 Hop City Barking Squirrel Lager (W) 473 $0.15 Discovery Extender
267781 Voga Moscato Frizzante Igt 750 $1.00 End Aisle
269027 Bacardi Oakheart Spiced Rum 750 $3.00 Shelf Extender
269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 $2.00 Shelf Extender
269605 Freixenet Mia White 750 $1.00 Mini Thematic
269787 Skinnygirl Sangria 750 $1.00
269860 La Posta Cocina Tinto Blend 750 $1.50 End Aisle
270892 Jackson-Triggs Merlot Cask 4000 $4.00
270942 Jackson-Triggs Sauvignon Blanc Cask 4000 $4.00
272609 Las Mulas Organic Sauvignon Blanc Reserve 750 $1.00 End Aisle
272666 Double Cross Vodka 750 $5.00
272724 Three Olives Cake 750 $1.00 Shelf Extender
273045 Canadian Club & Cola Mixed 473 $0.50
273169 Mike's Hard Black Cherry 4 x 330 $1.00
273177 Bacardi Oakheart & Cola 473 $0.25 Discovery Extender
274241 Phillips Vanilla Ripple Schnapps 750 $2.00 Shelf Extender
275248 Citadelle Gin 750 $3.00 Discovery Extender
275354 Uv Cake Vodka 750 $1.00
279547 White House Wine Co. Vidal Moscato VQA 750 $1.00 End Aisle
281428 Wells Banana Bread Beer 500 $0.55
281824 Wild Turkey 81 Proof Kentucky Straight Bourbon 750 $2.00 FSI
281907 Jaw Drop Sucking Lemons 473 $0.25
283804 Skinnygrape Pinot Grigio 750 $2.00 FSI
283812 Skinnygrape Chardonnay 750 $2.00 POD
283903 Coors Light Iced T 473 $0.20 Shelf Extender
283911 Captain Morgan Silver Spiced Rum 750 $1.00 End Aisle
283929 Captain Morgan Black Spiced Rum 750 $1.50 End Aisle, FSI
285254 Forty Creek Copper Pot Reserve 750 $2.00 End Aisle, FSI
292037 Revolution Red 750 $1.00 FSI
292243 Wiser's Spiced Vanilla Canadian Whisky 750 $2.00 End Aisle, FSI
292532 The Wolftrap Vignier Chenin Blanc Grenache Blanc 750 $1.00 End Aisle
293134 Paul Mas Estate Cabernet Sauvignon Merlot 750 $2.00 Shelf Extender
296558 Moosehead Cracked Canoe 473 $0.15
298083 Alberta Premium Dark Horse Whisky 750 $2.00 End Aisle, FSI
302380 Mezzacorona Pinot Grigio Trentino Igt 750 $1.00 End Aisle
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Marketing & Product Guide - Think Fresh This Spring 113
Limited Time Offers Continued
LCBO#Case Conversion# Description Size (mL) LTO Display Program
305375 Vinology Red VQA 750 $2.00
306944 Shock Top 473 $0.15 Shelf Extender
307330 Samuel Adams Boston Lager 6 x 355 $1.00 Shelf Extender
307488 Leblon Cachaca 700 $2.00
307983 Skinnygirl Red Wine 750 $1.00 POD, FSI
307991 Skinnygirl White Wine 750 $1.00 POD
308403 Hacker Pschorr Munich Gold Lager 500 $0.15
311936 Canadian Club Classic 1140 $2.50
311993 Canadian Club Reserve 1140 $1.45
312801 Crown Royal Maple Finished 750 $1.00 End Aisle, FSI
313023 Three Olives Smores Vodka 750 $1.00 End Aisle
313312 Seve By Gautier 500 $3.00 Discovery Extender
315887 Skinnygirl Tangerine Vodka 750 $1.00 POD 1
315994 Pinnacle Red Liquorice 750 $1.00 End Aisle, FSI
317057 Masi Costasera Amarone Classico Doc 750 $2.00 Comm. Extender
318683 The Kraken Black Spiced Rum 1140 $3.00
319293 Bacardi Red Grapefruit Jus 4 x 355 $1.50
319426 Bacardi Cranberry Pom Jus 4 x 355 $1.50 End Aisle, FSI
319756 Papidoux Calvados 700 $3.00 Shelf Extender
320333 Gran Centenario Reposado 750 $4.00 End Aisle
320671 Skinnygirl White Cherry Vodka 750 $1.00 POD 1, FSI
321901 Voli Light Vodka - Lemon 750 $1.00 POD 2
321919 Voli Light Vodka - Espresso Vanilla 750 $1.00 POD 2, FSI
324236 Hop City Big Mouth Pale Ale 473 $0.15 Shelf Extender
326009 Knob Creek Bourbon 750 $3.00 End Aisle
326546 Windhoek Lager 6 x 330 $1.00
331025 Jackson-Triggs Cabernet Sauv 1500 $2.00
336529 Black Tower Rivaner 1500 $2.00 Shelf Extender
341602 Cono Sur Bicicleta Pinot Noir 750 $1.00 End Aisle
373191 Sawmill Creek Merlot 1500 $2.05
383711 Jackson-Triggs Merlot 750 $1.00 Popular Pick
393405 Pelee Island Monarch Vidal VQA 750 $1.00 Shelf Extender
410415 Skyy Vodka 750 $1.00
430546 Henry Of Pelham Sauvignon Blanc VQA 750 $1.00 End Aisle
433714 Pelee Island Cabernet Franc VQA 750 $1.00 Shelf Extender
447953 Fireball Whisky Shooter 750 $2.00 Shelf Extender
456095 Ketel One Vodka 750 $1.00
458521 Alvar Pinot Noir VQA 750 $1.50
467662 Strewn Gewurztraminer/Riesling VQA 750 $1.00 End Aisle
470823 Pelee Island Merlot 750 $1.00 Comm. Extender
472555 J&F Lurton Les Fumees Blanches Sauv Bl Vdp 750 $1.00 End Aisle
481838 Folonari Valpolicella Ripasso Classico Doc 750 $2.00 End Aisle
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114 Promotional Turn 1
Limited Time Offers
Continued
LCBO#Case Conversion# Description Size (mL) LTO Display Program
487249 Lowenbrau Original 500 $0.25
533026 Masi Modello Delle Venezie Rosso Igt 750 $1.00 Shelf Extender
537258 Tiger Beer 500 $0.25
542977 Rev PET 4 x 330 $1.00
547729 12 YO Elijah Craig Kentucky Bourbon (Heaven H 750 $4.00 End Aisle
554469 Guinness Draught 8 x 440 $1.00
557975 Mount Gay Rum Extra Old 750 $5.00
560243 EastDell Rose VQA 750 $1.00 Shelf Extender
564674 Masi Modello Delle Venezie Bianco Igt 750 $1.00 End Aisle
565713 Reif Estate Cabernet/Merlot VQA 750 $1.00
589051 French Cross Dry White Cask 4000 $3.00
600585 Slava Ultra Premium Vodka 750 $3.00
602995 Pravda Vodka 750 $2.00
605865 Cc Classic...See#311936 1140 $2.50 Shelf Extender
609479 Sour Puss Raspberry Liquor 1140 $2.00 Comm. Extender
610188 Osborne Solaz Tempranillo Cabernet Sauvignon 750 $1.00 Mini Thematic
613497 Moosehead Lager 473 $0.15 Shelf Extender
620989 Hoya De Cadenas Reserva 750 $1.00 Mini Thematic
621110 Jackson-Triggs Pinot Grigio 750 $1.00 End Aisle
621623 Yellow Tail Cabernet Sauvignon 750 $1.00 Shelf Extender
623678 Carolans Irish Cream 1140 $3.00 Shelf Extender
627257 Mott's Clamato Caesar Original 12 x 355 $2.00
633685 Havana Club Anejo Blanco 750 $1.00
665232 Naked Grape Chardonnay 750 $1.00
669226 Voga Pinot Grigio Igt 750 $1.00 End Aisle
669440 French Cross Shiraz 1500 $2.00
669465 French Cross Pinot Grigio Cask 4000 $3.00
676056 Radeberger Pilsner 500 $0.15
676775 Lech Beer 500 $0.15
681411 Sleeman Honey Brown Lager 6 x 341 $1.00
718940 Goats Do Roam Red 750 $1.00 Shelf Extender
906628 Coors Light 6 x 355 $1.00
921478 Pabst Blue Ribbon 6 x 355 $0.50 TRADE COPY O
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Marketing & Product Guide - Think Fresh This Spring 115
Value Added Program Warehouse Applied
LCBO#Case Conversion# Description Size (mL) VA Approved
VA Mother Carton#
935 Captain Morgan White Rum
750 Goldschlager 50 mL 293712
11494 Small Cask Brandy 1140 Forty Creek Barrel Select 50 mL 893651
54213 Alberta Premium (P.E.T) 1750 CC Classic 2 x 50 mL 341073
215889 Gibson's Finest Sterling Edition
1140 Gibson's 12YO 50 mL 272237
454462 Banff Ice Vodka 1750 Cruzan 2 x 50 mL 898239
605733 Forty Creek Barrel Select Whisky
1140 Forty Creek DOuble Barrel 50 mL 897835
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116 Promotional Turn 1
Value Added Program
Sales Representative Applied
LCBO#Case Conversion# Description Size (mL) VA Approved
18 Heineken Lager 6 x 330 12oz Glassware
117 Bacardi Superior 750 Bacardi Oakheart 50 mL
414 Pama Pomegranate Liquor 750 Hpnotiq 50 mL
620 McGuinness Silk Tassel 750 Fireball 50 mL
935 Captain Morgan White Rum 750 Goldschlager 50 mL
1206 Bacardi Gold Rum 750 Bacardi Oakheart 50 mL
1339 De Kuyper Geneva Gin 750 Fireball 50 mL
1487 Crown Royal 750 Glass with Stick
11494 Small Cask Brandy 1140 Forty Creek Barrel Select 50 mL
21378 Jim Beam White Label Bourbon 750 Devil's Cut 50 mL
29231 Smirnoff Ice 4 x 330 Bottle Opener
52050 The Famous Grouse 750 Black Grouse 50 mL
54213 Alberta Premium (P.E.T) 1750 CC Classic 2 x 50 mL
64287 Cono Sur Bicicleta Viognier 750 Re-usable Shopping Bag
64295 Cono Sur Bicicleta Shiraz 750 Re-usable Shopping Bag
77198 Hpnotiq Liquor 200 Branded Lip Gloss
84012 Leffe Blonde 6 x 330 Branded Cheese Marker
95935 Grey Goose Vodka 750 Golf Balls
112672 Wiser's Special Blend (P.E.T) 1750 Wiser's DeLuxe 2 x 50 mL
122952 Hpnotiq Liquor 375 Pama 50 mL
173351 Proof Whisky 500 Pour Spout
215889 Gibson's Finest Sterling Edition 1140 Gibson's 12YO 50 mL
217653 Captain Morgan Spiced Rum 1140 Crown Royal 50 mL
217687 Canadian Club Premium 1140 CC Dock 57 Spiced 50 mL
217802 Johnnie Walker Black Label 1140 Johnnie Walker Cuff Links
225243 Stolichnaya Vodka 750 Ice Cube Tray
225938 Lucid Absinthe Superieure 750 Absinthe Spoon
226316 Hiram Walker Special Old Rye Whisky Pet 1140 Wiser's DeLuxe 50 mL
237826 McGuinness Margarita. 1140 Fireball 50 mL
240150 Polar Ice Vodka 1140 Wiser's DeLuxe 50 mL
244657 Dr. McGillicuddy's Lemon Drop Schnapps 750 Fireball 50 mL
253302 Luksusowa Vodka 750 Branded glassware
254722 Silent Sam Vodka 1140 Goldschlager 50 mL
260869 Sobieski Vodka 1.14 1140 Shot Glass
268714 Dekuyper Peachtree 750 Fireball 50 mL
272757 Smirnoff Premium Mixed Drinks - Orange Screwdriver 4 x 330 iPhone case
298521 Yankee Jim Silver Reserve 6 x 473 Cooler bag
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Marketing & Product Guide - Think Fresh This Spring 117
Value Added Program Sales Representative Applied continued
LCBO#Case Conversion# Description Size (mL) VA Approved
313049 Dr. McGillicuddy's Peach Schnapps 750 Fireball 50 mL
316844 Bombay Sapphire London Dry 750 Cazadores 50 mL
319897 McGuinness Blueberry Pancake Liqueur 750 Polar Ice Vodka 50 mL
319913 McGuinness Glazed Donut Liqueur 750 Polar Ice Vodka 50 mL
319921 McGuinness Whipped Cream Liqueur 750 Polar Ice Vodka 50 mL
333070 Islay Mist Scotch 8 Year Old 750 Grand Macnish 50 mL
451195 Jose Cuervo Especial Gold Tequila 1750 Jose Cuervo Silver 2 x 50 mL
454462 Banff Ice Vodka 1750 Cruzan 2 x 50 mL
487256 Stella Artois 6 x 330 Branded Cheese Marker
554089 Hoegaarden 6 x 330 Branded Cheese Marker
605733 Forty Creek Barrel Select Whisky 1140 Forty Creek Double Barrel 50 mL
676148 Yankee Jim Ice 6 x 355 Cooler Bag
676429 Bavaria Holland Beer 6 x 500 Cooler Bag
698787 Seagram Orange Cream Swirl 4 x 341 355 mL can Iced Lemon Tea
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118 Promotional Turn 1
Bonus AIR MILES® Reward Miles
LCBO#Case Conversion# Description Size (mL) Display Program BAM
42 Canadian Club Premium 750 9
67 Smirnoff Vodka 750 8
794 Szekszardi Voros Kekfrankos 1000 4
836 Jaszberenyi Rizling 1000 4
893 Wiser's DeLuxe 750 8
943 Mouton Cadet Rouge 750 6
2063 Lamb's Navy Rum 750 8
2196 Captain Morgan Dark Rum 750 6
2253 Disaronno Amaretto 750 8
2485 Sauza Silver 750 15
5132 Silent Sam Vodka 750 Comm. Extender 6
5363 Wyborowa Vodka 750 8
8599 Bell's Original Scotch Whisky 750 8
12476 Prince Igor Vodka (P.E.T) 1140 Comm. Extender 12
12567 Gaston De Lagrange VS 750 20
14977 Sogrape Grao Vasco Dao 750 4
16345 French Cross Cab Merlot Crtn 1000 4
18689 Kwv Chenin Blanc 750 4
27128 Flat Roof Manor Pinot Grigio 750 5
28506 Fat Bastard Cabernet Sauvignon Vdp 750 6
30072 Chateau Timberlay 750 6
31757 Smirnoff Vodka (P.E.T.) 750 8
33175 Fuller's London Porter 500 1
33308 Canada Gold Whisky 750 12
34579 Prince Igor Extreme Vodka 1140 10
38810 Chateau Des Charmes White Label Cabernet VQA
375 3
38828 Chateau Des Charmes White Label Chard VQA
375 3
38927 Isle Of Jura Superstition Single Malt 750 20
40501 Robert Mondavi Woodbridge Sauvignon Blanc
750 6
45898 Bacardi Superior 1750 15
47290 Forty Creek Barrel Select 375 5
53082 Alberta Pure Vodka (P.E.T) 1750 15
55533 Latour Chardonnay 750 6
58677 XOXO Pinot Grigio/Chardonnay 750 4
59535 Small Cask Brandy (P.E.T) 375 4
65367 Eastdell Pinot Grigio VQA 750 4
68924 Gnarly Head Cabernet Sauvignon 750 10
73791 Carlsberg 6 x 330 4
74047 Dan Aykroyd Sauvignon Blanc VQA 750 4
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Marketing & Product Guide - Think Fresh This Spring 119
Bonus AIR MILES® Reward Miles
Continued
LCBO#Case Conversion# Description Size (mL) Display Program BAM
88799 Alberta Pure Vodka Pet 750 8
91751 Jacob's Creek Reserve Cabernet Sauvignon
750 10
95968 Royal Reserve Pet 750 8
103341 Canadian Club Premium (Pet) 750 9
106435 Fuller's Extra Special Bitter 500 1
111781 Reif Vidal VQA 750 4
125914 Russian Prince (P.E.T) 1750 15
129726 Fish Hoek Sauvignon Blanc 750 6
131391 Smirnoff Vodka Pet 1.14l 1140 Shelf Extender 10
137125 Russian Standard Vodka 1750 15
138313 Still Waters Single Malt Vodka 750 10
140129 Open Merlot VQA 750 5
143164 Cusumano Nero D'Avola 750 Shelf Extender 5
143321 Mezzomondo Sparkling Rose 750 5
143735 Farnese Negroamaro 750 3
143743 Bodegas Castano La Casona Mona 750 Mini Thematic 3
143891 Peroni Nastro Azzurro 500 1
144493 Montecillo Crianza La Rioja 750 Mini Thematic 5
144758 Family Series Cabernet Sauvignon Vqa 750 4
145086 Mission Hill Sauvignon Blanc VQA Five Vineyds
750 5
145102 Mission Hill Cabernet Merlot VQA Five Vineyds
750 5
145458 Inniskillin Riesling Pinot Grigio VQA 750 6
145490 Cusumano Syrah Igt 750 5
152587 Chateau Saint-Germain 750 6
158741 Alianca Bairrada Reserva Sangalhos 750 4
163949 Misterio Cabernet Sauvignon 750 4
168625 Grooner Gruner Veltliner 750 5
168740 Casa Lapostolle Carmenere 750 8
174573 Sir Perry Berry 500 1
175026 Funf 5 German Riesling 750 4
178624 Montgras Carmenere Reserva 750 5
186403 Tilia Torrontes 750 8
187179 James Oatley Tic Tok Cabernet Sauvignon 750 10
189183 Fielding Red Conception VQA 750 6
190363 Prince Igor Vodka (P.E.T) 1750 15
195826 Colle Secco Montepuciano D'Abruzzo 750 4
199851 Okocim Mocne 500 1
200535 Konzelmann Chardonnay VQA 750 6
204503 Gatao Vinho Verde 750 4
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120 Promotional Turn 1
LCBO#Case Conversion# Description Size (mL) Display Program BAM
207688 D'Eaubonne VSOP Napoleon Brandy 1140 20
209064 Absolut Elyx 750 Shelf Extender 20
210286 Russian Standard Original 1140 12
214809 Underberg Bitters Mini 3 x 20 3
215012 Black Tower Rivaner 1000 7
215020 El Dorado 5 Year Old Rum 1140 12
215558 Cattos Rare Blended Scotch 1140 12
216226 Alberta Premium 1140 10
216606 Grant's Family Reserve 375 4
216705 Two Oceans Sparkling Sauvignon Blanc 750 6
216929 Smirnoff Vodka 1140 10
216978 Seagrams V.O. 1140 10
217273 Mumm Cuvee Napa Brut Prestige 750 12
217646 J & B Rare 1140 10
218859 35 South Cabernet Sauvignon Merlot Organic
750 5
219253 Dois Amigos Tinto Red 1500 8
219444 Kawin Cabernet Sauvignon 750 5
219832 Juan Gil Gos Monastrell 750 6
223651 Finca La Linda Syrah 750 5
229849 Finca La Linda Merlot 750 5
231571 Seagrams 83 (P.E.T) 1750 15
231787 Beso De Vino Seleccion Do Carinena 750 Mini Thematic 4
231795 Torres Infinite 750 5
232322 Stlto Chardonnay 750 6
234815 Art De Vivre Cabernet Sauvignon 750 Shelf Extender 5
242545 Great Lakes Crazy Canuck Pale Ale 473 1
243055 Beronia Tempranillo Rioja 750 Mini Thematic 4
245860 Antoine Moueix Merlot Bordeaux 750 8
247486 Hacker Pschorr Weisse Bier 500 1
250134 Sortilege 750 Shelf Extender 8
251074 B & G Partager Cabernet Sauvignon 750 5
254870 Umberto Fiore Barbaresco Docg 750 6
255380 Pilsner Urquell 500 1
255851 Veedha Doc Douro Red 750 8
258665 Robert Mondavi Woodbridge Sauvignon Blanc
1500 12
267005 Sangster's Orig. Jamaica Rum Cream Liqueur
750 12
269639 Mackmyra The First Edition 700 Discovery Extender 20
269720 Henkell Rose Piccolo 3 x 200 6
Bonus AIR MILES® Reward Miles
Continued
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Marketing & Product Guide - Think Fresh This Spring 121
LCBO#Case Conversion# Description Size (mL) Display Program BAM
270017 Jacob's Creek Reserve Chardonnay Adelaide Hills
750 9
271882 Mathilde Pear 375 5
271916 Olmeca Altos Reposado 750 20
272161 Devil's Cut 750 12
274696 Pezoules Cabernet Sauvignon 750 4
276501 G. Marquis The Red Line Pinot Grigio VQA 750 5
277210 Cavit Collection Moscato Pavia Igt 750 5
277244 Movendo Moscato 750 7
277319 Bertani Collezione Valpolicella 750 5
277632 Union Noir VQA 750 5
280149 Sica Baron De Hoen Pinot Gris Reserve 750 Shelf Extender 5
281063 Skinnygirl White Cranberry Cosmo 750 End Aisle 5
285270 Hops & Robbers IPA 473 1
285585 Masi Valpolicella Doc 750 5
286195 Bacalhoa Jp Red 750 5
286237 Clean Slate Riesling Qualitatswein Mosel 750 7
288506 Boneshaker IPA 6 x 341 4
291153 Project Paso Cabernet Sauvignon 750 10
291971 Villa Wolf Pinot Noir Pfalz 750 9
292466 Kwv Cafe Culture Pinotage 750 Discovery Extender 8
292607 Volcanes Summit Reserva Cabernet Sauvignon Merlot
750 8
293035 Antonin Rodet Syrah 750 6
293506 Concilio Merlot Trentino Doc 750 4
293514 Domaine Du Petit Clocher Cabernet Franc Anjou
750 4
294520 Spearhead Hawaiian Style Pale Ale 6 x 355 4
296152 Skinnygirl Margarita 750 5
297101 French Cross Chardonnay 1500 5
297887 Errazuriz Estate Merlot 750 8
299339 Skinnygirl White Peach Margarita 750 End Aisle 5
305110 Cave Red VQA Cave Springs 750 End Aisle, FSI 4
305128 Cave White VQA Cave Springs 750 Shelf Extender 4
306076 Bols Blue Curacao 750 10
308163 Pepperwood Grove Old Vine Zinfandel 750 8
309401 Taylor Fladgate First Estate Port 750 6
316125 Three Olives Burst 750 Hero 8
322792 French Cross Red 1500 4
329094 Tsantali Makedonikos Dry Red 1000 4
329342 Prince Igor Vodka 375 4
Bonus AIR MILES® Reward Miles
Continued
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122 Promotional Turn 1
LCBO#Case Conversion# Description Size (mL) Display Program BAM
331314 Alexander Keith’s Cascade Hop Ale 473 End Aisle 1
331322 Alexander Keith’s Hallertauer Hope Ale 473 End Aisle 1
331538 Molson Canadian Wheat 473 1
333476 Lake Of Bays Spring Maple Belgian Blonde Ale
750 End Aisle 3
334847 Seagram Cider Sampler 6 x 473 4
336503 Black Tower Rivaner 750 Shelf Extender 5
336743 Yvon Mau Merlot Vdp 750 Shelf Extender 5
349126 Pillitteri Gewurztraminer/Riesling VQA 750 4
349191 Pillitteri Cabernet/Merlot VQA 750 4
350397 Banff Ice Vodka 750 8
373373 Pierre Sparr Gewurztraminer 750 5
379180 Robert Mondavi Private Selection Chardonnay
750 8
383356 Sawmill Creek Autumn Blush 1500 7
400754 Iceberg Vodka 750 Shelf Extender 9
437772 Belvedere Vodka 750 Shelf Extender 20
441428 Pasqua Sangiovese Di Puglia 1500 8
453084 Moet & Chandon Imperial Champagne 750 Shelf Extender 20
461434 Alberta Springs 1750 15
464388 Sogrape Vila Regia 750 4
494492 Robert Mondavi Woodbridge Merlot 750 6
506741 Kronenbourg 1664 500 1
526251 Jackson-Triggs Black Series Chardonnay VQA
750 5
530451 Pasqua Pinot Grigio Chardonnay Delle Venezie
750 4
534693 Kittling Ridge White Zinfandel/Vidal 750 3
535849 Ogier Heritages Cotes Du Rhone 750 10
560532 Strongbow Cider 500 1
569087 Farnese Chardonnay 750 Wine Fridge A 3
569095 Ogier Cotes Du Ventoux 750 7
572453 Cesari Merlot Delle Venezie 750 4
582205 Chivas Regal 18 Year Old 750 30
582387 Mount Gay Eclipse 1750 25
582411 Gato Negro Merlot 1500 6
582825 Family Series Chardonnay VQA Peller Estates
750 4
591701 Argento Chardonnay 750 4
602615 Angus The Bull Cabernet Sauvignon 750 6
604868 Grey Goose Vodka 1750 End Aisle 30
Bonus AIR MILES® Reward Miles
Continued
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LCBO#Case Conversion# Description Size (mL) Display Program BAM
604926 Prince Igor Extreme Vodka 750 Shelf Extender 8
605048 Patron Xo Cafe Tequila Liqueur 750 15
605758 Bolivar Coffee Liqueur 1140 6
613059 Eastdell Pinot Noir VQA 750 6
621151 Montalto Nero D'Avola Cabernet Sauvignon 750 5
621953 Casal Thaulero Merlot/Cabernet Sauvignon 750 3
627166 Inniskillin Cabernet Merlot VQA 750 7
698399 King Dark Lager 6x 341 Shelf Extender 4
Bundled Bonus AIR MILES® Reward Miles
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124 Promotional Turn 1
BBAM Option LCBO# Description Size (mL) BAM
BBAM Amount
Total BAM
2 39651 Sleeman Honey Brown Lager 473 3 3
2 73361 Sleeman Cream Ale 473 3 3
2 279307 Somersby Apple Cider 500 3 3
4
281063 Skinnygirl White Cranberry Cosmo 750 5 3 13
296152 Skinnygirl Margarita 750 5 3 13
299339 Skinnygirl White Peach Margarita 750 5 3 13
Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”
Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”
Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”
Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”
Bundled Bonus AIR MILES® Reward Miles
Continued
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Necktags
LCBO# Case Conversion Description Size (mL) NT Approved
6502 Cointreau 750 Classic Cocktail
56283 Soho Lychee Liqueur 750 Recipe
71597 Absolut Mango Vodka 750 Recipe
78980 Carmen Reserva Cabernet Sauvignon 750 Explore to Discover Sweeps - Win a Mountain Bike Contest
116038 Metaxa Seven Star 750 New Metaxa Cocktails
169052 Carmen Reserva Carmenere 750 Explore to Discover Sweeps - Win a Mountain Bike Contest
207654 The Glenlivet 12YO Single Malt Scotch Whisky 1140 Contest
249078 Southbrook Organic White Connect VQA 750 Winery of the Year
277665 Sacred Hill Pinot Noir Marlborough 750 Accolade
286310 Compass Box Great King Street 'Artist's Blend' 750 Whisky Blend of the Year - Whisky
Advocate
308239 Lucky Penny Red 750 Lucky Penny NEW!
312819 Lucky Penny White 750 Lucky Penny NEW!
316109 Smirnoff Kissed Caramel 750 New Recipe
318469 Sotol Hacienda De Chihuahua Plata 750 Organic/Sotol Highlight
325159 Gustave Lorentz Riesling Cuvee Amethyste 750 Ontario Headwaters Institute
358309 Carmen Gran Reserva Cabernet 750 Explore to Discover Sweeps - Win a Mountain Bike Contest
376749 Metaxa 5 Star 750 New Metaxa Cocktails
396234 E&J VSOP Brandy 750 Mixed Drink Cocktail Booklet
462432 Piper Heidsieck Brut Champagne 750 New Accolade
589556 Bodega Norton Cabernet Sauvignon 750 Winemaker of the Year
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Display TableMerchandisingGuidelines
The following section provides direction on merchandising Nesting and Promo Tables.
If you have any questions, please contact your store’s Regional Visual Merchandiser or e-mail [email protected].
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128 Promotional Turn 1
Display Table Themes
The Nesting Table Map is used for all of the Nesting Table Layouts.
The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.
Please merchandise the tables according to the themes provided.
These themes have been selected to integrate with the Promotional Theme and to maximize sales potential.
Product Orders
For each Nesting Table, please order two or three cases of each of the 12-18 participating products.
For each Promo Table, please order two or three cases of each of the six to eight participating products.
The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.
Example of colour, size, type
Example of “like with like”
Merchandising Display Tables
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Example of basket with sign
Product Placement
Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted.
By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer friendly fixture.
Remember to consider the colour, size and type when building your display.
Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.
Nesting Table Baskets
All nesting tables must have a basket on each corner of the table.
Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts.
Each medium-sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product.
Nesting Table Baskets
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130 Promotional Turn 1
Store #
Nesting Table Theme
Thin
k Fr
esh
This
Sp
ring
goLO
CA
L
Min
i Th
emat
ic
VIN
TAG
ES
Ess
entia
ls
1 1
4 1 110 2 1 1 115 117 121 1 122 123 131 135 138 1 141 157 1115 1 1 1149 1 1164 1171 1187 1 1 1198 1200 1212 1217 1226 1248 1 1249 1252 1298 1326 1329 1334 1 1 1340 1344 1346 1 1 1 1351 1355 1 1 1 1359 1360 1 1361 1367 1 1371 1 1373 1378 1 1381 1386 1388 Essential390 1 1393 1394 1
Store #
Nesting Table Theme
Thin
k Fr
esh
This
Sp
ring
goLO
CA
L
Min
i Th
emat
ic
VIN
TAG
ES
Ess
entia
ls
401 1 1412 1 1 1416 1 1417 1 1432 1438 1445 1 1 1 1452 1459 1470 1490 1495 1497 1511 1522 1523 1 1532 1542 1544 1545 1555 1556 1 1568 1573 1575 1579 1580 1 1587 1590 1 1601 1605 1617 1619 1623 1624 1627 1631 1 1632 1641 1643 1699 1703 1706 1771 1 1
Stores will receive a sign for specific themes.
Nesting Table Fixtures
Product Theme Location
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Nesting Table Map
Use for all Nesting Table Themes
Basket
1 Case
Q
Baske
t
1 Cas
e P
Basket
1 Case
O
Basket
1 Case R
SIG
NA
GE
SO
FT
D
RE
SS
ING
H3 Facings
H3 Facings
I3 Facings
I3 Facings
J3 Facings
J3 Facings
L3 Facings
L3 Facings
A3
Faci
ngs
A3
Faci
ngs
B3
Faci
ngs
B3
Faci
ngs
C3
Faci
ngs
C3
Faci
ngs
D3
Faci
ngs
D3
Faci
ngs
E3
Faci
ngs
E3
Faci
ngs
G3 Facings
F3 Facings
G3 Facings
F3 Facings
N3 Facings
M3 Facings
N3 Facings
M3 Facings
K3 Facings
K3 Facings
FR
ON
T
OF
S
TO
RE
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132 Promotional Turn 1
Popular New And Noteworthy Products
Location LCBO# Description Format
A 0283911 Captain Morgan Silver Spiced Rum 750 mL
B 0318667 Mount Gay Eclipse Silver 750 mL
C 0275248 Citadelle Gin 750 mL
D 313338 Torres 5 Year Old Brandy 750 mL
E 271643 Tromba Tequila Blanco 750 mL
F 321562 McGuinness Peach Schnapps 750 mL
G 306993 Green Flash West Coast IPA 4 x 355 mL
H 322016 Samuel Adams Latitude 48 IPA 6 x 355 mL
I 330845 Elysian Immortal IPA 6 x 355 mL
J 324210 Centennial IPA 6 x 355 mL
K 319798 Philips Hop Circle IPA 6 x 341 mL
L 312819 Lucky Penny White 750 mL
M 272609 Las Mulas Organic Sauvignon Blanc Reserve 750 mL
N 292037 Revolution Red 750 mL
O 269845 Cooralook Chardonnay 750 mL
P 212696 McWilliams Hanwood Moscato 750 mL
Q 277673 Giesen Riesling Marlborough 750 mL
R 297234 Brumont Gros Manseng Sauvignon 750 mL
Alternate Products
N1 293514 Domaine Du Petit Clocher Cabernet Franc Anjou 750 mL
N1 312991 Laurence Feraud Plan Pegau 750 mL
NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.
Re-order# DGN 14108-87Shelf Talkers DMS Re-order# DMS-14108-96
Nesting Table Theme: N1 & N4
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goLocal: A selection of VQA White and Red Blends
Location LCBO# Description
A
MANAGER’S DISCRETION
TO SELECT AN ASSORTMENT OF VQA WHITE AND RED BLENDS TO MERCHANDISE ON THE TABLE
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
Alternate Products
N2
N2
NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.
Re-order# DGN 14108-88
Nesting Table Theme: N2
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Nesting Table Theme: N3
Mini Thematic
Location LCBO# Description Format
A 54007 Red Guitar Old Vine Tempranillo Garnacha 750 mL
B 73395 Castillo De Monseran Garnacha 750 mL
C 143743 Bodegas Castano La Casona Mona 750 mL
D 144493 Montecillo Crianza La Rioja 750 mL
E 231787 Beso De Vino Seleccion Do Carinena 750 mL
F 243055 Beronia Tempranillo Rioja 750 mL
G 243097 Vina Zaco Tempranillo Rioja 750 mL
H 269605 Freixenet Mia White 750 mL
I 610188 Osborne Solaz Tempranillo Cabernet Sauvignon 750 mL
J 620989 Hoya De Cadenas Reserva 750 mL
K 620997 Campo Viejo Crianza 750 mL
L 270363 Castillo De Almansa Reserva 750 mL
M 523811 Candidato Oro 750 mL
N 36822 Marques De Riscal White 750 mL
O 137810 Campo Viejo Reserva 750 mL
P 621003 Montecillo Reserva 750 mL
Q 165845 Chivite Gran Feudo Rose 750 mL
R 32656 Marques De Riscal Reserva 750 mL
Alternate Products
N3 269977 Las Rocas Garnacha 750 mL
NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.
Re-order# DGN 14108-89
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Promo Table Fixtures - Product Theme Locations
Product Theme Location
Store #
Promo Table Themes
Rosé Fresh Wine Fresh Vodka Fresh Beer
5 1
10 1
115 1 1 1
187 1 1 1 1
212 1
252 1 1 1 1
253 1 1 1
265 1
334 1 1 1 1
355 1 1
378 1 1 1 1
388 1
445 1 1 1 1
491 1
497 1
573 1
590 1 1 1 1
617 1
619 1 1 1
624 1 1 1 1
631 1 1 1
632 1 1 1
703 1 1
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Promo Table Themes
The Promo Table Map is used for all four Table Layouts.
To merchandise the table properly, 2-3 cases of each product should be ordered, allowing for 3 or more facings of each product.SIGNAGE
E3 Facings
F3 Facings
G3 Facings
D3 Facings
H3 Facings
C3 Facings
B3 Facings
A3 Facings
FRONT OF STORE
Promotional Table Location Map
Promo Table 1: Rosé - No change from PT13
Stores are to continue to merchandise the following Rosé products from PT13:
Location LCBO# Description FormatA 122424 Fuzion Shiraz Rosé 750B 37531 Santa Carolina Cabernet Sauvignon Rosé 750C 275693 Hardys Chronicles Twice Lost Rosé 750D 79384 Barefoot White Zinfandel 750
E 324558 House Wine Co. Chardonnay Merlot 750F 234377 Villa Maria Private Bin East Coast Rosé 750
Promo Table 2: Fresh Wine
Location LCBO# Description FormatA 308239 Lucky Penny Red 750 B 310391 The Dreaming Tree Crush Red Blend 750 C 308015 Menage et Trois White 750 D 212696 Mcwilliam's Handwood Estate Moscato 750
E 281345 Fifth Leg Old Dog New Tricks Shiraz 750 mLF 274738 The Little Grape That Could Torrontes 750 mLG 270009 Vna Maipo Chardonnay 750 mLH 300673 Bodegas Castano Hecula 750 mL
Alternate Products
P2 293472 Galevan Paroles De Femme Aoc Cotes Du Rhone 750 mL
P2 307710 Ebeia Roble Ribera Del Duero Do 750 mL
Re-order# DGN 14108-91
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Promo Table 3: Fresh Vodka
Location LCBO# Description FormatA 34645 Smirnoff Lime Vodka 750 mLB 603001 Smirnoff Watermelon Twist Vodka 750 mLC 257238 Absolut Citron Vodka 750 mLD 276287 Absolut Grapevine 750 mL
E 116327 Grey Goose La Poire Vodka 750 mLF 597559 Tito's Handmade Vodka 750 mLG 279463 Van Gogh Blue Vodka 750 mLH 138313 Still Waters Single Malt Vodka 750 mL
Alternate Products
P3 149567 Tag No. 5 Vodka 750 mL
P3 312983 Skinnygirl Bare Naked Vodka 750 mL
Re-order# DGN 14108-92
Promo Table 4: Fresh Beer
Location LCBO# Description FormatA 309799 Pump House Blueberry Ale 500 mLB 286625 Samuel Adams Spring Lager 6 x 355 mLC 337453 Seagram Cider Sampler 6 x 473 mLD 589754 Rogue Dead Guy Ale 650 mL
E 324236 Hop City Big Mouth Pale Ale 500 mLF 279349 Innis & Gunn Irish Whiskey Cask 330 mLG 317222 Propeller IPA 6 x 341 mLH 643072 Boris Beer 6 x 250 mL
Alternate Products
P4 308403 Hacker Pschorr Munich Gold Lager 500 mL
P4 312793 Ginger Beard 500 mL
Re-order# DGN 14108-93
Promo Table Themes
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