Thinking of publishing a calendar? - Judge Sampson · 2018-12-10 · People want to buy a calendar that is both appealing and practical. Consider where the calendar will be used:

Thinking of publishinga calendar?

Introduction . . . . . . . . . . . . . . . . . . . 3Why do calendars sell? . . . . . . . . . 3Planning & Marketing . . . . . . . . . . . 4Design & Style . . . . . . . . . . . . . . . . 5Covers. . . . . . . . . . . . . . . . . . . . . . . 6Themes . . . . . . . . . . . . . . . . . . . . . . 7-8Loyalty. . . . . . . . . . . . . . . . . . . . . . . 9Sponsorship . . . . . . . . . . . . . . . . . . 10Design Options. . . . . . . . . . . . . . . . 11Advertising Pages. . . . . . . . . . . . . . 12Reverse of Pages . . . . . . . . . . . . . . 13New Styles for 2013 . . . . . . . . . . . . 15Styles. . . . . . . . . . . . . . . . . . . . . . . . 19Judges’ Tips . . . . . . . . . . . . . . . . . . 20-21Summary / The next step . . . . . . . . 22Checklist / Further information . . . . 23

The content of this guide is copyright 2015 Judges Postcards Ltd.However, consent can be given to reproduction of this informationsubject to acknowledgement given to Judge Sampson Ltd, Hastings.(01424) 420919 www.judges.co.uk

201C

Includes 12 detachable postcards

Contents

3

There are no precise rules to publishing acalendar. What works for some, doesn’t workfor others. With over 100 years experience ofprinting and publishing (our first calendar waspublished in 1908), Judges have shared manyan experience when dealing withcalendars – both good and bad!

This brochure is merely a means ofsharing these various experiences and tooffer you advice and answer some of themore commonly asked questions.

See whats new in 2015:

- New formats

- New date grids

- Low print quantities

Introduction

Why do calendars sell?Market research has shown the following fourfactors are the reasons why a calendar sells.They are listed in order of importance.

- The way the calendar is marketed

- The selling price

- The design and content of the calendar

- Who the calendar is sold in aid of...

customer loyalty

There are many calendars on the market today. What will make yours stand out?

Hampshire CountyFederation of WIs

Wild in Hampshire

2016 Calendarincludes 12 detachable postcards

2 0 1 C

TIMELESSMOMENTS

Paintings by Peter LiveseyPaintings by Peter Livesey

The Rowans Hospice 201 Calen

www.rowanshospice.co.uk

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In doing your preparation you shouldconsider who will organise the productionof the calendar, where will it be sold and atwhat price.

Whoever you appoint as co-ordinator will be the‘champion’ of detail and the person who willliaise with:Image providers - also see design/themesSponsor - also see design/

sponsorshipSales Outlets - where will you sell the calendar?The Printer - hopefully Judges

In preparation, consider timings.Work back from when you want the calendarsto go on sale. The printer normally needs about8-10 weeks production time.We can work to shorter lead times to meetrequired scheduled dates.

Consider:- High Street shops

- Department Stores

- Book shops

- Stationers

- Hairdressers

- Restaurants and Pubs - see alsodesign/reverse of pages

- Corporate businesses - see alsodesign/sponsorship

- Schools - see also design/themes

- Local Newspaper - see also design/themes *

- Coffee Mornings/Fêtes/County Showsconsider timings as these are oftensummer events

- Internet / Online sales - we can provide freeof charge a digital copy of your calendar

How long will it take to source the images?

How long to prepare the text?

Quite often you will be working 2 years aheadof yourself, e.g. in November 2013 you will beworking on a 2015 calendar.

Consider getting your calendars on sale early fortourists, overseas marketing and summer events.

Where will the calendar be sold?The calendar needs as much exposure aspossible. Although it may be an obvious and usefuloutlet, do not rely on your office reception or ownoutlets - you only get your regular visitors here.

* Use your local newspaper as a means of promoting thecalendar once produced.

Planning & Marketing

Including 12 detachable postcards ofYorkshire scenes and Yorkshire recipes

Yorkshire2 0 1 C A L E N D A R

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Design is probably the most interesting part ofproducing the calendar, allowing for yourcreative input.

There is nothing more rewarding than seeingall your hard work in print for the first time.

People want to buy a calendar that is both appealingand practical.Consider where the calendar will be used:

Home - Study/KitchenOffice - Wall/Desk

Various styles, formats and materials areavailable, ranging from the ever popular‘Tear off Postcard’ calendar, Desktop and CDCase calendars, through to large A3 pictorial wallcalendars.

Varying date grids to include engagementsection, note boxes or large dates also need tobe considered.

See ’Styles’ page 15

We will check, free of charge, all pictures submitted.

Design & Style

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Monday Tuesday Wednesday Thursday Friday Saturday Sunday

January 2016

Chatsworth Stable Shopsand Restaurants open

New Year’s Day Bank Holiday (Scotland)

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December 2012 February 2013The Serpentine beech hedge was planted by my mother-in-law in 1953.

Notes:

The Duchess of Devonshire’s Calendar 2016

Notes

Providing Local Services For Local People January1

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Providing Local Services For Local People

The purchase of this calendar will help provide a minute of our care

Calendar 201Including 12 detachable postcards

6

The cover picture is certainly the most importantand should be representative of what is in thecalendar.

When displayed, it should catch the eye of thepotential customer and encourage them to stopand look.

Whilst most designs of calendars lendthemselves to horizontal or square images,the cover picture can be vertical.

The introduction of coloured borders and keylinescan transform an image.See ‘Cover Design’ brochure.

We will offer free of charge cover design options,for you to choose from.

Covers 2Includes 12 detachable postcards

��2016 CALENDAR

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ThemesThe theme of calendars available today is vast.Whatever your interest: the football team yousupport, or the pet you own, or the celebrity youfollow, there is probably a calendar for you.Obviously, if you are a cat charity, yourcalendar will include cats, but otherorganisations have a wider range of subjects tochoose from.An art society for example can choose aparticular subject matter or theme on which tobase their artwork.A village society could choose a different aspectof the local area on which to focus, and also varythe medium used, e.g. Around...., Historic....,Picturesque....

Consider different media:PhotographsCurrent, archive, mixture (now and then)Old Postcards - ArtworkArt groups, Schools/Colleges, Children’sartworkEmbroidery - Engravings/Etchings

If local scenes, consider putting an adjective orcollective noun in front of your local area:Around... Beautiful...Buildings of... Churches of...Historic... Fauna & Flora of...Rural... Gates & Stiles...Picturesque... Waterways of...Pubs & Inns of... Bridges of...Landmarks of... Weather in...Views of... Hidden...Windows of... Legends of...Mysteries of... Now & Then...Visions of... Scenes of...The Coastline of... Archways of...Pathways of... Gardens of...Doorways of... Pastimes of...Professions in...

Consider: FlowersAnimalsAbstract

January201

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Canine Partners2 0 1 6 C a l e n d a r

January

Upcoming EventsPlease visit www.chsw.org.uk to see specific dates

New Year’s Day

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All visits are strictly by appointment only

Little Bridge House Open Day Charlton Farm Open Day Little Harbour Open Day

Bank Holiday, Scotland

Making the most of short and precious lives across the South West

www.chsw.org.uk

Registered Charity No. 1003314

2016 calendarSeasonal recipes and South West postcards

8

Local hospices or charities, although wishing tokeep the local theme running, can be fairly creativein their titling and medium used.

They can use as a source of material:

- Local photographers

- Photographic clubs and societies

- Art groups

- Museums

- Local newspaper (run a competitionamongst readers)

- Local Council - (Planning and MarketingDepartment often have images)

- Art Colleges

- Schools - children’s artwork can be a verycommercial option

- Supporters/members of your organisations

- All pictures normally carry a credit to thephotographer/artist on the front or back.Keep the images attractive and appealing.Remember how long they will be on view.

One organisation, who shall remain nameless,were so proud of 12 new shops they hadopened, that they put each of them on a monthof a calendar. Not very appealing and needlessto say, not a success.

If all else fails, remember the intrepid ladies ofRylstone Women’s Institute.If you consider this option don’t forget to inviteus to the photo shoot!

Alternatively, Judges offer, free of charge, our ownpicture library to supplement your own images.Visit www.judges.co.uk where you can find a linkto our image library.


Beautiful BlenheimPhotography by Daphne Laughton

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Shrove Tuesday Ash Wednesday St Valentine's Day

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St David's Day

Mothering Sunday

St Patrick's Day

Bank Holiday (N. Ireland) Spring begins

Good FridayBritish Summer Time begins /

Easter Day

Samson I

9

Unfortunately, this is probably the last reason that thecalendar will sell. Your hard core of supporters needto be made aware of the calendar and targeted.

In addition, consider the calendar as a marketing toolin introducing your organisation to a new audience.The purchasing of calendars is very habitual.More often than not a successful calendar will stimulatea repeat purchase the following year.

Loyalty

201 Calendar

with 12 detachable postcards of paintings by Brian Barlow

2016Calendar

20 Calendar

With 12 detachable postcards

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SponsorshipThis is one of the biggest growth areas for charitiesin the calendar market.

Pages for the entire calendar can be pre-soldto businesses.

Obviously the more calendars you order, thebetter leverage you will have to seek more money,but remember that an advert will have up to 31days exposure in offices, kitchens, studies andreception areas.Price your charges accordingly.

Logos and adverts are normally supplied either ondisk or scanned directly from a letterhead.Please see ‘Further Information/Disk to Print’for exact specification.

These can appear at the top of the calendar,or just below the date grid.

Alternatively an extended advertising page canbe bound to the base of your standard calendar,offering all year exposure to supporters.

The larger format calendars do of course offermore space and alternative positions for adverts.

Once a business has sponsored the calendar,it is likely that you will be able to sell them someto give to their staff or clients as gifts.

If using recipes supplied by local restaurantsor pubs, the calendar can be used as a voucherfor them to redeem at certain times of the year inassociation with certain offers/conditions.

Likewise, if garden centres supply hints,you would expect them to retail some of thecalendars in their shop or give them away toregular loyal suppliers as a thank you.

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January201

New year, new you. Why not sign upto one of our active events at

www.pilgrimshospices.org

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Design OptionsYou will be guided to some of the standard for-mats available.

These are the tried and tested designs andusually the most cost effective.

However, the calendar can be personalised bymany options, some at no extra cost, to ensureyour calendar has that individual look.

- Coloured logos on each page

- Additional multiview/composite pictures

- Coloured date grids

- Ghosted logos behind date grid

- Pictures on the reverse of pages

- Different style of date grids

- Different style of typefaces

- Bilingual/foreign text

- Coloured wire-o-binding

- Different formats/sizes of calendar

- Alternative board/paper

- All materials used are either FSC orPEFC accredited

Alternatively, we can produce a calendar toyour exact specifications, and options can bediscussed with Judges.If you don’t ask, you won’t know!!

We can work from print ready PDF files andoffer a free assessment of your files.

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'Under the Rainbow' © Neil McCay

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

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28 29 30 31


January 2016

Chatsworth Stable Shopsand Restaurants open



3031

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December 2012 February 2013The Serpentine beech hedge was planted by my mother-in-law in 1953.

Notes:

This calendar has silver wire and hanger This calendar is printed full colour throughout

12

Advertising PagesThe calendar sells because of its appeal andfunctionality. But don’t forget that it can be usedas a platform on which to spread the messageof your organisation.

General information and the history and aimsof the charity or organisation can appear on thereverse of the cover and/or monthly pages,together with contact addresses and telephonenumbers. An additional page can be boundwithin the calendar to include response cards fordonations, gift aid, request for further informationetc. by means of detachable pre-addressedreply forms.

Some organisations even have an order formwithin the calendar for the following year’s calendar.

Special dates relating to your organisationsuch as open days/weeks, coffee mornings,Christmas events, can be highlighted within thedate section, together with explanatory text onthe front or back of the corresponding month.

Monthly reminders as to what is happeningcould also appear.

Mincemeat Cake

100g Margarine125g Soft brown sugar2 Large eggs1 411g Jar mincemeat190g Self-raising flour

Oven 160°C/Gas Mark 3.

Line and grease an 18 cm/7 inch round cake tin. Cream fat and sugar and beat ineggs. Stir in the mincemeat and fold in the flour. The mixture should be moist; if dryadd a little milk. Place in the prepared cake tin and place in the pre-heated oven.After 10 minutes reduce the heat to 150°C/Gas Mark 3 and bake for about 11⁄4 hoursuntil the top is firm and the cake is shrinking slightly from the sides of the tin. Thiscake keeps well.

Ann Doswell, Bwlch-y-Groes WI

Published by Pembrokeshire Federation of Women’s Institutes

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Cover Photographs:

Keepers Pond, BlaenavonPhotograph by Mrs Judi Farrington, Gilwern WI

Newport Transporter BridgePhotograph by Mrs J. Plenty, St Mellons WI

Monmouth and Brecon CanalPhotograph by Mrs S. Hughes, Little Mill WI

Printed by Judges of Hastings (01424) 420919

WI

the organisation for women of all ages and interests,just like you, your sister, your mother, your daughter

or your friend.

Although we are a national organisation, we have WIs in mostvillages and towns in Gwent, providing thousands of women with

relaxation and a ‘taster’ of all the good things in life. Most WIs meetonce a month (although a few meet more often) but there are often

social activities in between.

If you would like more information, please contact:Gwent Federation of Women’s Institutes

Suite 2, Ground Floor Main Office Block, Avondale Business Park,Caldicot Way, CWBRAN, Torfaen, Gwent NP44 1UF

Tel/Fax: (01633) 864456Email: secretary:gwentwi.org.uk

13

Reverse of PagesDon’t forget this space when considering whatto put in the calendar.

Many choose recipes to go on the reverse.These can be supplied by yourselves oralternatively can be supplied by us from ourextensive library or the Internet.

Local pubs and restaurants can be invited tosupply a chef’s special recipe, and this shouldenable you to also seek sponsorship in theform of an advert.

Obtaining ‘hints’, ‘tips’ or recipes from local‘celebrities’ has also proven a differentapproach to take.

Judges can provide a selection of tried andtested recipes free of charge.

If your calendar is heavily focused on local scenes,and especially if you have taken an historicalapproach, local history could appear on thereverse that relates to the picture shown.

If your calendar has a horticultural theme,why not include garden or plant care hints?The reverse of each page is printed in black onwhite as standard; colour is available at anadditional cost.

Digital print - with new technology andmachinery we now offer print quantitiesstarting at just 100 calendars.

A4 (12 month and cover)Size 210 x 297mm

Standard features include:Printed on 280gsm boardWire-o-bound finishAdditional cost optionEnvelopes

Maxi (12 month and cover)Size 206 x 290mm

Standard features include:Printed on 280gsm boardWire-o-bound finishAdditional cost optionEnvelopes

NEW Styles for 2016

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January

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New Year’s Day


A5 - A4 (12 month and cover)Size 210 x 297mm

Standard features include:Printed on 120gsm paperStapled finishDrill holed for hangingFull colour throughoutAdditional cost optionEnvelopes

A4 DeskpadSize 210 x 297mm

52 pagesGlued along top edgeBacking boardSupplied cello bagged

January

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New Year’s Day


Amazing AnimalsA Judges 201 Calendar

MONDAY

TUESDAY

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NOTES

� � � � �� A Judges 201 Calendar

Mini MagneticSize 80 x 80mm

Standard features include:12 leaves plus coverFull colour one side onlyStandard date gridGlued binding with drill hole for hangingMagnetic strip on reverse

BookmarkSize 54 x 180mm

Standard features include:12 leaves plus coverFull colour front; dark grey on reversePerforatedStapled with drill hole for hanging

CDSize 138 x 119mmBox size 140 x 125mm

Standard features include:12 leaves plus cover, plus backing montage pageFull colour front; dark grey on reverseStandard date grid

Additional cost optionsEnvelopes

Mini Postcard (and 3 free postcards and2 bookmarks)Size 148 x 105mm

Standard features include:12 leaves plus cover, plus backing montage pageFull colour front; dark grey on reverseStandard date gridWire-o-bound with drill hole for hangingCello bagged

Mini Postcard (and with easel stand)Size 148 x 105mm

Standard features include:12 leaves plus cover, plus backing montage pageFull colour front; dark grey on reverseStandard date gridWire-o-bound Cello bagged

“I will extol You, O LORD, for You have lifted me up,and have not let my foes rejoice over me.” Psalm 30:1

Mo Tu We Th Fr Sa Su 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

January 2011January

bible versesA Judges 2016 Calendar

Contains 3 free postcards & 2 free bookmarks

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bibleverses

A Judges 2013Bookmark Calendar

Styles

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CompactSize 152 x 152mm

Standard features include:12 leaves plus coverFull colour front; dark grey on reverseStandard date gridWire-o-bound with hangerEnvelopes supplied

Additional cost optionsBagging

Postcard Extended Size 320 x 172mm

Standard features include:12 leaves plus coverFull colour front; dark grey on reverse6 Standard date grids, picture top or bottomPerforation to postcard/image areaWire-o-bound with hangerEnvelopes supplied

Additional cost options:Coloured montage page on reverseBagging

Trafalgar Square© Howard Morrow

January1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31

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Wild in Hampshire

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January 201Hampshire County

Federation of WIs

Wild in Hampshire

2016 Calendarincludes 12 detachable postcards

Michelham Potato Bakes

January2013

2 large potatoes60 g / 2 oz cream cheese

4 rashers bacon, chopped 1 leek, chopped30 g / 1 oz Cheddar cheese, grated Salt and pepper

Bake the potatoes in the oven for as long as necessary to be soft inside. Remove,cool a little and cut in half. Sweat the leek in a saucepan with the bacon for a fewminutes; the bacon fat should be sufficient. Carefully scoop out the centres of thepotatoes from the skins into a bowl, mash and add the cream cheese and the leekand bacon together with the salt and pepper to taste. Pile back into the skins, topwith grated cheese and grill until golden brown and bubbly.

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Includes recipe book and 12 detachable postcards

a taste of

SUSSEX

2016 Calendar

Postcard Extended with detachable bookletSize 320 x 172mm

Standard features include:12 leaves plus coverFull colour front; dark grey on reverseStandard date gridPerforation to postcard/image areaWire o bound with hangerEnvelopes supplied


Midi SquareSize 206 x 206mm

Standard features include:12 leaves plus coverFull colour front; dark grey on reverseStandard date gridPerforation to postcard/image areaWire-o-bound with hangerEnvelopes supplied


LONDON

2 0 1 3 C A L E N D A R 2 0 1 6 C A L E N D A R

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Midi Square large pictureSize 206 x 206mm opening to 206 x 412mm

Standard features include:12 leaves plus cover and montage pageFull colour front; dark grey on reverseStandard date gridPerforation to postcard/image areaWire-o-bound with hanger and drill holeEnvelopes supplied

Additional cost options:Bagging

7 Page Slimline JotterSize 320 x 120mm

Standard features include:6 leaves plus coverFull colour both sidesPrinted on artpaperStandard date gridWire-o-bound with hangerEnvelopes supplied

Slimline JotterSize 320 x 120mm


Kitchen SlimSize 420 x 150mm


Additional cost options:Coloured montage page on reverseBaggingStiffener

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CALENDAR 2016

YorkshireA Judges 2016 Calendar

Photography by Paul Ridsdale

January1

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Swanage Railway, Dorset

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SteamNostalgia

A Judges Calendar

2016

printed colour on both sides

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Prime VerticalSize 232 x 339mm



Prime HorizontalSize 339 x 232mm



Prime Horizontal large pictureSize 339 x 232mm opening to 339 x 464mm

Standard features include:12 leaves plus coverFull colour front; dark grey on reverseStandard date gridWire-o-bound with hanger and drill holeEnvelopes supplied


January 20

1 New Year’s Day

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Winter SwansPhotograph by Miss L. Simpson, Burton Leonard WI

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January201

Fenchurch leaving Horsted Keynes at New Road Bridge.Photograph by: Andrew Strongharm

SquareSize 300 x 300mm

Standard features include:12 leaves plus coverFull colour front dark grey on reverseStandard date gridWire o bound with hangerEnvelopes supplied


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Fox

BRITISHWILDLIFE

2016 Calendar

2016 CALENDARBluebell Steam in the

Sussex Landscape

BLUEBELL RAILWAY

Square large pictureSize 300 x 300mm opening to 300 x 600mm

Standard features include:12 leaves plus coverFull colour front; dark grey on reverseStandard date gridWire-o-bound with hanger and drill holeEnvelopes supplied


A3 VerticalSize 297 x 420mm



A6 WOB Diary105 x 148mm

Standard features include:34 pages plus front; and back coverFull colour one side dark grey reverse throughoutWire-o-bound

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Lady Baillie’s Bedroom, designed in 1936 by Stéphane Boudin.On the walls of the bedroom are three pairs of lustre-glazed famille rose porcelain cranes of the

Qianlong period (1736-95).

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January

Things to do:

��2016 CALENDAR

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ImagesAs previously mentioned, calendar images can besupplied as photographs (digital, transparencies orprints) or as artwork or needlework. Ensure the pictureformat suits the calendar style chosen.If any retouching or cropping is needed in the artworkprocess, an area known as bleed around the imagemay be lost due to masking. This may affect anysignature near the base of an artwork.

Photography – handling originals:TransparenciesThese should be treated like crystal! They are easilyscratched and should be kept free from dust intransparency wallets. If they have a glass holder theymust still be handled with care - although these holderskeep the transparency scratch-free and dust-free,if the glass is broken it may cut the transparency.

When posting transparencies, they should bepackaged either in a special transparency box, awallet with several transparency pocketssurrounded by stiff card, or in individualtransparency holders - again surrounded by stiffcard and some padding such as bubble-wrap ortissue. Use a heavy envelope and mark the outside:“WITH CARE - TRANSPARENCIES ENCLOSED”.

PhotographsNever write in ink on the back of a photograph -when shuffled together it is amazing how much inkis STILL WET and will come off on thephotograph behind it! Always use sticky labels asthese will absorb the ink. Always write the labelBEFORE sticking it onto the back of thephotograph otherwise the indentations ofhandwriting will show through on the picture.It is preferable to write in pencil.

Clearly show your name, address and title of thepicture on the reverse as there are oftenthousands of submissions from which to chose.

Never put paperclips or staples on photographs -indentations will show through and are hard toremove.

Never cut a photograph or mark it to the exactsize required - always write down any area to bemasked off - we will mask it accordingly.

When posting photographs, pack them inside stiffcard in a heavy envelope - ensure it is marked:“DO NOT BEND - PHOTOGRAPHS ENCLOSED”for the postman’s benefit.

Taking PicturesAlways take horizontal (landscape) pictures if youare having a postcard calendar.

However, vertical (portrait) pictures can be usedon the front covers, and sometimes a full out (i.e.bled to the edge of the page) picture can look veryattractive if the title of the calendar is dropped into it.

If you have the option between using atransparency or print film, it is often found in theprinting/publishing industry that transparenciesreproduce more clearly than photographic prints.The advantage, however, of photographs is thatthey can be more easily viewed and you get abetter impression of what the finished result is goingto look like.

Remember when taking photographs, to considerseasons. When selecting calendars we are oftenvery short of spring and autumn shots. A camera isnot just a summer tool and often spring and autumncolours can look extremely attractive. The air isoften clearer in these months as the mid-summersun can cause heat haze which may mask out therichness of colours and hues.

Likewise, consider the time of day for taking yourpictures; it is true that “the early bird catches theworm” and in the late evening, shots can be veryattractive with the setting sun casting its shadows.Midday sun often bleaches out colours and, althoughthe picture may seem bright, it lacks contrast.When composing a picture, think about where youare going to position the main subject matter in theframe. Often a tree or building smack bang in themiddle of the picture can look uninteresting.Think about the car manufacturers when they areadvertising a car: very rarely do they take a pictureof the vehicle head-on, they often take it from aninteresting side angle to give the picture moreperspective.

Judges’ tips

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Another technique is to frame the picture with anarch of trees and foliage. This can be very effective;but beware if your camera is taking the picture onautomatic exposure it does not over-compensatefor the darkness of that area.

One of the biggest criticisms of amateur photographersis that they have a tendency to lean back whentaking a picture of a very tall item. We are all guilty oftilting backwards, for instance when we aretrying to get the top of a church spire in the frame.Professionals can overcome this problem with astep-ladder or chair in order to raise their height.

The technique of using a chair or steps can alsobe applied to street scenes. It can be very boring if aphotograph is taken where all that can be seen in theforeground is pavement or road. Standinghigher than ground level can allow the photographerto look down on the scene and therefore,give the picture a more interesting viewpoint.

If your camera has the facility to put the date onyour photographs, please remember to turn this offas it will show on the final printed picture.

Tips when using paintingsPaintings should be the correct format for thecalendar style required; i.e. for Postcard Calendarsthey would obviously need to be landscape.If, therefore, the picture is too square this maynecessitate using wide borders around the paintings which can affect both the continuity andthe look of the calendar.

A4 size paper is ideal for a Postcard Calendar or,alternatively, double the size of the picture box witha border of approximately 1⁄2” (5mm) around theimage area. If the artist wishes their signature toappear on the painting, it needs to be within thisborder.

If the paintings are on flexible paper, this mustnot be larger than 24” x 18” (600mm x 450mm) inorder to fit the scanning drum. If the painting is onrigid backing or painted in oils or acrylics, it will needto be scanned on a flat-bed scanner and cannot bebigger than 15” x 12” (375mm x 300mm).

If the artwork is in pastel, or charcoal these needto be ‘fixed’ so that the colours do not rub off.

It is often found that more vibrant colours proveto be the most effective in reproduction but this is,of course, very much a personal opinion.

Tips when using digital photography

When taking digital photographs that are beingset up for print, make sure that the settings for thephotographs are set at 300dpi. Alternatively, use thesettings on your camera to select the largest sizephotograph to be taken. This can then be set up to300dpi and the size of the image made smaller:the information held in the file determining the sizeof the image is replaced by the amount of dots perinch (dpi). This process can be done on a photoediting application on your home PC.

Ideally the photograph should also be saved as aCMYK (cyan, magenta, yellow, black) file tocoincide with the 4 colour printing process.

CD’s are acceptable.

You can provide a good quality print-out of theimage. This should be on photo quality paper andbe at least half the size larger than the requiredfinished result. If you can see the pixels (dots) thatmake the image, these may well show in thefinished picture.See separate technical specification sheet forfull details.

If you think the file is acceptible you can email it tous where we can give you a more concise answeras to whether it is usuable.Email to [email protected]

There are other forms of transfer if the file is toolarge to email.You can send us a Dropbox link if you want.There are online facilities like YouSendIt orWeTransfer where you can send files up to 2GBfor free.

Good Luck!

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Publishing a calendar can be a hassle and a risk.

Who will organise its publication?

When do we need it?

How many will be printed?

What will happen if it doesn’t sell?

Conversely it can be a profitable advertising toolgiving year round exposure to your organisationand raising funds at the same time.

Once you have taken the plunge, you will find theprocess fulfilling and relatively painless.Hopefully this brochure has given both new andseasoned calendar publishers inspiration.

Summary

The next stepOnce you have been able to consider all theaspects suggested and have your marketingstrategy in place, all you need is a partner in print.

Many people can print a calendar; but few cangive the expertise, feedback and support in thisspecialist field.

Does the company:- Design and produce the calendar in-house

under one roof?

- Offer an all inclusive price (including proofs,envelopes and delivery), with no hidden extras?

- Do they produce and deliver what theypromised, and on time?

- Do they remove the hassle and stress of dealingwith a calendar?

If you’ve answered yes to the above four questions,you’re probably already dealing with us.

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Checklist� What style of calendar do you want?

� How many?

� Images:Are they the correct format?When sending them to us remember topack them securely.Titles, captions and credit:Where do they appear in the calendar?

� Cover Design:Do you have any preference to design?

� Logos:Where do they appear in the calendar?How will they be supplied?In what format will they be supplied?

� Organisation Details:Where are they to appear in the calendar?

� What goes on the reverse of each page?

� Sponsors:If your calendar is being sponsored,how will the sponsors supply their details?(See technical specification sheet.)

� Timings:When do you want the calendar?Is this for an event?

� Delivery:Where and how do you want themdelivered?

- Disk to printThe Judges guide to supplying electronic/digitalinformation.

For more information, please contact:Trevor WolfordJudge Sampson Ltd,176 Bexhill Road,St. Leonards on Sea,East SussexTN38 8BNTel: 01424 420919Email: [email protected]

Further information

Published & printed by Judge Sampson Ltd (01424) 420919www.judgesampson.co.uk

LF-47526

Documents

Thinking of publishing a calendar? - Judge Sampson · 2018-12-10 · People want to buy a calendar that is both appealing and practical. Consider where the calendar will be used: