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Thinking Outside the Boxwith
Your Employer Outreach Efforts
Last Update: 5/22/13
Angelique TorresEmployer Outreach Specialist, MAEndicott College
Email: [email protected]: http://www.facebook.com/angelique.torres.98LinkedIn: www.linkedin.com/in/angeliquetorres/Twitter: AngeliqueTorre1
Breakout SessionYou are the Employer Relations Professional within your
CareerCenter at a College/University. One of the Academic
Departments approaches you for employer outreach assistance. The Department states that the number of organizations
visiting the campus related to its students’ major of study and career
interests is limited. List three steps you would take to make new
employerconnections to meet the needs of the Department.
Employer Outreach Value Proposition
It’s all about ROI
CollegeLevel
National
Level
Regional
Level
Accreditation
Objective
Employer Outreach Strategy Overview: The PIE Model
Implementation
Evaluation
Planning
Planning
Discovery Phase Mission Statements and their Importance
Discovery Phase
SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats
Interviews with College Groups
Spreadsheet Sample
Endicott College Employer Outreach Initiative Mission Statement
The Employer Outreach Initiative is building long-term, mutually beneficial partnerships with employers for all departments that will provide opportunities for students, recent graduates, and alumni. The Initiative generates creative ways for employers to engage with our campus and maintains an open line of communication with those employers.
Implementation
CommunicationPlanning
RelationshipBuilding
Engagement
Communication Planning
Audience Analysis Message Development
Relationship Building
Employer Outreach Methods (Tiered Approach)
1st: LinkedIn/Facebook2nd: Email3rd: Phone4th: Networking Events5th: Employers Reach Out to Us
Student/Faculty Outreach MethodsFace-to-face interactions
EngagementCurrent Student Opportunities
- Host an Intern- Facebook/LinkedIn/Twitter- Videos/Testimonials
On-Campus- Career Fairs- Class Visits- Guest Presentations- Mock Interviews- Resume Critiques - Informational Booths- On-Campus Interviews
Off-Campus- Student Site Visits
Alumni Opportunities- Careers- LinkedIn- Videos/Testimonials- Host Interns/Hire Full-Time Employees- On-Campus Opportunities- Off-Campus Opportunities
Opportunities for Employer Engagement
with Endicott College
Employer Engagement
Engagement Examples Fair: Oracle On-Campus Interviews: Boston Celtics Class Presentations: Citizen Schools Student Club Presentations: KPMG Guest Lecturers During Workshops: Pearson Education and CIA Student Site Visits: Hyatt Hotels of Boston
Student Engagement through Marketing
Class Presentations Email Blasts (General and Targeted) Faculty and Student Club Partners School Calendar Social Media (LinkedIn, Facebook, and Twitter) TV Monitors
Evaluation
Overview of the Assessment Process:
Planning
Measurement
Communication
Revision
Hit Repeat
School of BusinessEmployer Outreach Plan
Annual Summer Meetings
President Reports andCommunity Meeting Presentation
Surveys and Employer Analysis Worksheet
Yearly Process
Employer Activity Results:2012 to 2013 Growth
Employers that visited the campus: 98 v. 125 = 28% growth New employers:50 v. 74 = 48% growth Fair participation:81 v. 84 = 4% growth On-Campus Interviews: 8 v. 10 = 25% growth
Looking Ahead 5 areas of growth have been
identified for employer outreach efforts:
- Student Engagement- Faculty Engagement- Employer Engagement- Student Preparedness- Branding
Q&A
Outputs Departmental Meetings Agenda Employer Outreach Questionnaire Employer Outreach Spreadsheet Opportunities for Employer Engagement with Endicott College On-Campus Interview Process Upcoming On-Campus Interviews and Other Employer Events Schedule The Career Center: Connecting Students with Employers Presentation School of Business Employer Outreach Plan Employer Job Posting Outcomes Survey Employer Recruiting Event Survey Employer Recruitment Outcomes Survey On-Campus Interview Student Evaluation Form Employer Activity Analysis President’s Report Employer Activity Analysis Report Community Meeting Presentation Employer Analysis Worksheet Student Recruiting Policy Student On-Campus Interview Follow-Up
Angelique TorresEmployer Outreach SpecialistEndicott CollegeE: [email protected]: (978) 816-7619
Example of an Outreach Message