Third Wave Presentation

NUS Show 2013

Third Wave Coffee Presentation

NUS Show June 2013

• The third wave is the term used to describe the current trends in the coffee market

• Starting with 1st wave – the initial trend for drinking instant coffee and coffee at home

• Following 2nd wave – the popularity of branded chains on the high street

• 3rd wave – focus on a crafted artisan product at all stages of production

What is third wave coffee?

• Customers pay more attention to quality of product• Customers are better educated in coffee and their

expectations for the product• Stronger and more transparent communication

between roasters, distributors, baristas and customers• The rise of the independent specialist coffee shop

How has 3rd wave coffee affected the UK coffee market?

• Students are very savvy to new trends

• Move away from traditional canteen style catering towards a coffee shop feel

• What changes have you seen at your university? Or at others?

How has it affected the education sector?

• Well trained baristas • Look at branding and how you want to use it to

demonstrate a level of skill and understanding• A move towards smaller cups – quality over quantity• Using a coffee that has provenance – Café Direct• Realise the potential that coffee has within your

business

What can you do to stay on trend with the 3rd wave coffee movement?