Evaluate 5 local and 5 international advertisements.

LOCALLINK: https://www.youtube.com/watch?v=1KGZDFwMqpA

This advertisement is about bKash ( nije kori) It is 40 sec long The advertisement show how to create bKash account very easily and how easy and safe

to send money by using bKash. It’s aimed at people of all ages, genders, and income levels. This advertisement informative also. They share some about their product. We think that in this advertisement they are successfully to visualize their product

benefit.

LINK: https://www.youtube.com/watch?v=ZJmcc2k_U80

This TVC is about ROBI. ( cotto akta kaj) It is 90 sec long. In this add they use social appeal. They try to inspire people to become a helpful person. In this add they use background music and song which is so effective. It’s aimed to people of young generation. In the end they use their slogan which is “jole uthon apon sokti te”.

LINK: https://www.youtube.com/watch?v=j6GYorYx4g8

This TVC about “white plus tooth pest” Duration – 40 sec. This tvc using the humor appeal. In this add they show and give message using a joke white plus make teeth so stronger. In this add their aimed of school children. We think that they are success to visualize their product benefits using Humor Appeal.

LINK: https://www.youtube.com/watch?v=9Pon3MAtiG4

This TVC about Surf Excel mini. Duration – 15 sec In this add they show that they have unique advantages by unique price. This is very short time effective add.in this short time they try to massage they have good

quality product and price is very chip.

LINK: https://www.youtube.com/watch?v=jvL6FCoSR7Q

This Tvc about Pepsi 250ml. Duration – 20 sec. Celebrity endorsement: Shakib al hasan (cricketer) Target audience young generation. This is a one type of humor appeal add. In this add they visualize their product price is very chip.

INTERNATIONAL

LINK: https://www.youtube.com/watch?v=hoSVI7ovEIw

This advertisement is about Red Bull. It is one minute long. The advertisement shows how Red Bull give us an energy and explain the strategy of

“Red Bull gives you wings” It’s aimed at people of all ages, genders, and races to drink red bull and passion of it. It is pretty much effective since the tactics were really impressive also using of music and

rhythm to express what a great drink it is Red Bull

LINK: https://www.youtube.com/watch?v=Rzu6zeLSWq8

This is the Apple computer Inc.’s major television commercial. Duration – 1 minute 2 sec This tvc doesn't even mention the product--could sell computers. But I think the ad is an

example of a genre of ad that is called "brand advertising," which works indirectly, creating an image of the company.

The commercial opening to a momentarily black screen. The commercial then fades to black, and the phrase "Think different." fades in to white.

A moment later, the familiar multi-colored Apple logo appears above the text, and the commercial ends.

LINK: https://www.youtube.com/watch?v=q6nDKVKm88k

This TVC is about HSBC Bank. Duration – 1 minute. This tvc show that strong global supply chain which type of global supply chain need for

future rapidly growing business. It’s aimed of future generation. In this add use some jingle which is help to make this add effective. They also try to visualize that how strong their supply chain and the done it.

LINK: https://www.youtube.com/watch?v=hEAOFzJtwF8

This ad about a game which name – Call of duty. The purpose of this ad is to persuade people to buy the game. Duration – 29 sec. The targeted audiences are gamers, children, and people who played previous versions of

call of duty. This advertisers are telling the viewers that there’s over 20 million people doing it right

now so it’s safe to say “everyone’s doing it”

LINK: https://www.youtube.com/watch?v=jnQJ3OyMDSs

This tvc about Pepsi ( one direction) This ad is trying to persuade people to buying Pepsi and watch the super bowl. Duration – 40 sec. The target audiences are young and teen people, and football fans. Celebrity endorsement: Drew Brees (famous football player). In the end overlooking everything it a good commercial. But all viewers’ attention to

during the commercial was to “one direction and Drew brees fighting.

GROUP ASSINGMENT# 2

SUBMITTED TO-

Moinak Kanungo

Course – BUS- 453

PREPARED BY-

Md. Golam Ibna Sad

ID- 111011225

16/04/2014