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This document and the information available in this Document should be regarded strictly private and confidential, and may not be used or forwarded to any third parties in any manner without the written consent of NEUROMAMA, LTD (hereinafter the Company). This document should not be made available in jurisdictions where this would be contrary to local laws and regulations. Recipients of this document are required to inform themselves of and to comply with all applicable laws and regulations in any jurisdiction in which they receive or use this document.
The sole purpose of this Document is to provide information to its recipients about the Company and to describe the nature of the Companies offer in the field of Satellite TV business opportunities in Southern and Northern America.
The information contained herein includes (or is based in part on) projections, valuations, estimates and other financial and non-financial data. This information has not been verified or substantiated by any third party sources.
Important notice
Executive summary
About a Company
Why us
Potential market
Our offer
Business perspectives overview
Contact details
• NeuroMama, Ltd is an integrated media and technology company with a search engine, commerce site, social network, finance center, and licensed entertainment products among its core businesses.
• NeuroMama, Ltd is Publicly Traded Company (OTC BB: NERO) with its Market Cap of 4.41B.
• NeuroMama, Ltd is launching five TV Networks with its target markets in Southern and Northern America.
• Thanks to NeuroMama, Ltd Strategic Alliance with Telefonica - one of the worlds leaders integrated operator in the telecommunication sector - we have an access to various transponders on Satellites, providing us with an additional capacity for approx. 400 TV Channels.
• The Company is aiming to attract new partners from all around the world – a TV Channel holders, who are interested in broadcasting their TV Programs in Southern and Northern America with its huge potential.
Executive summary
Executive summary
About a Company
Why us
Potential market
Our offer
Business perspectives overview
Contact details
WHO WE ARE
NeuroMama, Ltd is an integrated media and technology company with a search engine, e-commerce site, social network, finance center, and licensed entertainment products among its core businesses. Our focus is on the Latin American market, the fastest growing Media & Entertainment market in the world.
About a Company
At this point one of the NeuroMama’s main products is a search engine that is based on technology, which completely resembles human brains and specifically it is mimicking its learning abilities. It even picks up some bad habits, like children who start to behave badly if under the influence of wrong people.
For the last two weeks Project Manager of NeuroMama General Design and Tech Support team, the Russian Professors of mathematics from Russian Academy of Sciences, and Project Leaders in Russia and Latvia, has had thoroughly investigated and tested all of the elements of NeuroMama neural technology.
About a Company
We have covered NeuroMama neural technology and its structure in relation to:
• NeuroMama neural network architecture, and data representation.
• NeuroMama learning and optimization algorithms.
• NeuroMama's self-organizing skills.
• NeuroMama self management skills.
• Compression and decompression of patterns, and efficiency of
programming code processing compression/decompression.
• Design and implementation of hardware architecture for NeuroMama
neural network and databases.
• NeuroMama adaptive behavior.
• Evolution of neural network in the context of NeuroMama model.
About a Company
NeuroMama logic is made in the following way:
1. Instead of getting data by robots - computer programs/crawlers, which 24/7 would
gather data, characterize, classify, and store this data in NeuroMama databases,
occupying millions of servers, we obtain data from Internet almost after every
search request, and only for requested searches. This method saves hundreds of
millions of dollars in hardware costs, which will become obsolete a year from now.
2. Every result is stored in our DB and updates if there is same hit, so the result
would be shown faster.
3. User can choose what kind of category to use to make priority search, like
business, sports, science, etc.
4. If user have clicked on search result, it grows in priority and changes in order,
more hits = the higher that result goes. For example: In time if result got to 1st
place of results list it can be moved to lower place if users would be interested in
another result more, so it`s always dynamical and results changes their orders
despite on how big interest was in provided link.
About a Company
OUR MOST POPULAR PRODUCTS
• NeuroMama.com - neural network based search engine developed by mathematicians, utilizes a frequent user program to attract and retain clients.
• NeuroZone - has search, auction and affiliate functionality, using X-Cart and Globalshopex. This gives NeuroZone a differentiated ability to ship goods internationally.
• NeuroElectronics - introduced at the 2014 CES conference, this business unit sells white-labeled smart phones, tablets, and laptops called NeuroPhone, NeuroPad and NeuroBook, respectively. All electronics are manufactured by DAOYI INTERNATIONAL LIMITED in China.
About a Company
OUR MOST POPULAR PRODUCTS
• ArtTvZone - Music and Art Network. This is a 24-hour TV network with focus on Jazz, Classical and Symphonic Music, Ballet, Classical Art, Sculpture, Classic Architectural Ornamentation, Travel, Nature, Flora and Fauna.
• NeuroTvZone - High Tech Network. This is a 24-hour TV network focused on providing information on Internet companies, technological advancements.
• CombatTvZone - The Fighting Network. This is a 24-hour TV network focused on martial arts and boxing events, news, interviews, and broadcasting of prerecorded and live championship fights.
• KidsTvZone - The Children Network. This is a 24-hour TV Network focused on broadcasting cartoons developed by major world studios, educational and entertainment content for children, as well as TV Programs about Travel, Nature, Flora and Fauna.
About a Company
Executive summary
About a Company
Why us
Potential market
Our offer
Business perspectives overview
Contact details
Our biggest Strategic Alliance in Latin America region with Telefónica - one of the worlds leaders integrated operator in the telecommunication sector, provides us with:
Why us
Exclusive broadcasting rights – our mutually signed agreements grant us an exclusive rights to Broadcast any TV Program in the territory of Latin America.
Developed infrastructure – In 90 years of existence, Telefónica has managed to develop its broadcast-ing infrastructure to perfection - we have a great opportunity to use it.
More than 400 channels – On two Satellites available to us at this present moment there is a free space for approximately 400 SD quality channels, which we can offer to our partners.
Video on Demand services – We developed a tool, which allows us to save for later use any TV Programm that we have rights to broadcast and that gives us an opportunity to offer to our clients a Video on Demand services
2 in 1 package – We will do everything to make sure that our clients can see us wherever they go. Whether they are at home or are planing to go to a business trip – our system will provide with two services for one price – Satellite TV for home use and web based platform for situations when TV is not available.
All channels ON-DEMANDWe are following the latest technological market development trends all the time – we believe that the main key to our success is walking hand in hand with the wishes and demands of the market. That’s why one of our main products that we are going to offer to our clients and partners is ON-DEMAND services – the future of TV industry development pace.To our clients it will mean: an option to watch what they want and when they want – a huge archive with hundreds of thousands of TV Programs and movies in one place for a reasonable price will be a great deal to most part of our clients.To our partners it will mean:
• Million dollar savings – we will make all of your channels available on ON-DEMAND completely free of charge for you as a channel owner. It means that we will provide a hardware, software and techsupport necessary for creating ON-DEMAND content without asking you to pay anything.
• Old program capitalization – we believe that saying “One man trash, is another man treasure” fully reflects our idea that even “old” content can be sold as a part of a Pay TV ON-DEMAND services, thus providing us (NeuroMama and our partners) with reasonable income.
As a good example of our ON-DEMAND services is our FilmTvZone platform, which you can access through www.neuromama.com. It already contains more than 700 000 TV Programs and feature films, besides it is only in Russian language. When we will reach our target to add the rest of Americas 24 most spoken languages (Slide 21: Potential market), the size of our ON-DEMAND archive will reach hundreds of millions of different TV Programs and movies.
Why us
Fair treatment of our PartnersThe most important question always is the question of profitability or “How you’ll financially benefit from our collaboration?” The answer is “In many ways!”
• When we will show your ON-DEMAND programming without commercials – you will get 50% revenue share of what subscribers will pay to watch this particular program.
• When we show your programming with commercials, you will get 50% of the revenue share that we will have from selling of those commercials.
• You will earn on your old programs that you've spent millions of dollars to create thanks to our ON-DEMAND services – we will give them second life.
Your guarantiesWe are long-term “players”, so our relationships with our partners are very important to us, as well as our reputation. That is why we are doing serious steps already from the beginning – NeuroMama, Ltd. by being a publicly trading company on American Stock market has very strict disclosure requirements with Securities and Exchange Commission, which is regulating the stock markets and our technological advancements give you an ability to check how many subscribers are watching your programs, and how much money you are making from these subscribers every day.
Why us
Executive summary
About a Company
Why us
Potential market
Our offer
Business perspectives overview
Contact details
We are planning to develop our business in several stages. FIRST stage will include the assessment of Latin American market with the support of our main partner Telefónica, who is the biggest «player» in this market. With a large number of Spanish, Portuguese, English and French speaking population this, in our opinion, is a great place to start. Besides, thanks to Telefónica, we also will have a great technical support of development of our infrastructure.
In a SECOND stage we see ourselves also in the markets of USA and CANADA. As there is a vast majority of English and French speaking population living, we believe that our accumulated experience and database of TV Channels might be potentially interesting in this region as well.
Potential market
According to the most recent statistical data the most spoken languages in Latin America are Spanish, Portugese and English.
Potential market
North America
Central America
Caribbean
South America
Span
ish
Portu
gues
e
English
Fren
ch
Germ
an
Italia
n
Arabic
Chine
se
Japa
nese
Russia
n
Kore
an0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
395,905,826
201,838,600
25,852,60010,791,020
2,442,4502,387,760
1,639,000779,400
558,9203,000,000
127,580
Most spoken languages of Latin America
Source:1. http://en.wikipedia.org/2. http://www.ethnologue.com/3. Facebook Ads Manager (FAM) tool – as an option also FAM
was used in cases where there was no statistical data available for some languages in different countries of Latin America.
TOP 3 of most spoken languages in US are English, Spanish and Chinese. This statistical data shows the great potential of USA market.
Source:1. Modern Language Association2. http://en.wikipedia.org/
Potential market
0
50000000
100000000
150000000
200000000
250000000233,780,338
35,437,985
1,685,655
1,542,118
1,292,448
1,288,833
1,108,408
1,107,869
836,171
764,753
764,326
684,493
663,828
604,234
586,173
464,979
454,179
427,965
356,621
Most spoken languages in the entire US in 2010
German
American
Mexican
English
African
Italian
Japanese
Puerto Rican
Irish
NINE LARGEST ANCESTRIES IN THE UNITED STATES IN THE 2010 CENSUS
TOP 3 of most spoken languages in Canada are English, French and Spanish.This statistical data shows the great potential of Canadian market.
Potential market
English
Fren
ch
Span
ish
Italia
n
Germ
an
Chine
se
Punjab
i
Arabic
Dutch
Hindi
Man
darin
Portu
gues
e
Polis
hUrd
u
Russia
n
Ukrainian
Greek
Kore
an0
5000000
10000000
15000000
20000000
25000000
21,457,080
6,827,860
758,280
660,945
622,650
472,080
456,090
365,085
350,470
299,600
281,840
274,670
242,885
208,125
191,520
174,160
157,385
133,800
Languages of Canada by Census 2011
Source:1. Census 20112. http://en.wikipedia.org/
Canadian ScottishFirst nations (Indige-nous)
English German Ukrainian
ItalianFrench East Indian
Inuit
MAP OF THE DOMINANT SELF-IDENTIFIED ETHNIC ORIGINS PER CENSUS DIVISION OF
2006
TOP 24 consolidated statistical data, which includes both North and South America shows the great dominance of three main languages – Spanish, English and Portugese.
Potential market
Source:1. Census 20112. http://en.wikipedia.org/
Canada
USALatin Amer-ica
Span
ish
English
Portu
gues
e
Fren
ch
Germ
an
Italia
n
Chine
se
Arabic
Taga
log
Kore
an
Vietn
amise
Russia
n
Japa
nese
Hindi
Polis
h
Fren
ch C
reole
Urdu
Punjab
i
Canto
nise
Man
darin
Dutch
Man
darin
Ukrainian
Greek
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
400000000
450000000
500000000432102091
281090018
202797763
18907713
4172969
3813031
2937135
2768838
1542118
1369788
1292448
1257091
1023899
885773
847119
663828
564746
456090
454179
427965
350470
281840
174160
157385
TOP 24 most spoken languages in all across Northern and Southern America
Executive summary
About a Company
Why us
Potential market
Our offer
Business perspectives overview
Contact details
Your linear channel must be delivered via Satellite or Broadband to out teleport in Peru for it to be uplinked into our DTH TRANSPONDERS
Our offer
Main condition Your channel is located on appropriate satellite
Price per one Channel (To place your
channel on satellite)
Free of charge
Subtitles Subtitles in Spanish REQUIRED
ON-DEMAND Services
We will provide you with ON-DEMAND services free of charge – the only condition is the appropriate access to the content to be made part of ON-DEMAND.
Minimum guaranteed subscribers*
> 1 000 000
Your benefit We grant you a limited advertisement time on your channel
* We plan to achieve this target in 1 year after the launch of the appropriate channel packages
Executive summary
About a Company
Why us
Potential market
Our offer
Business perspectives overview
Contact details
Pay TV Market data (Latin America)
Continuously growing market!Buenos Aires, 9 May 2014 – LAMAC (Latin America Multichannel Advertising Council), the entity that represent 49 Pay TV channels in Latin American region developed a report where it compared audience variables rating and share in different years. The study was conducted using IBOPE indexes for the aforementioned variables, corresponding to Q1 from different years.
Business perspectives overview
1Q 2012 1Q 2013 1Q 2014
8,44%
7,59%6,89%
8,03%
Total Average Rating (All genders, 20+ age)
Open TV Pay TV
The report shows the steady growth Pay TV has had during Q1 in the past years, and that was reflected in the analyzed targets.In other words it shows that Latin American market share of Pay TV is growing, thereby also confirming that business development opportunities are increasing every year.
Source: http://www.lamac.org/america-latina-ingles/releases/Pay TV-audience-continued-to-increase-during-q1-2014/
Pay TV Market data (Latin America)
Mexico's advertising market is a sizeable one. In their Entertainment and Media Outlook 2011 to 2015, PricewaterhouseCoopers (PwC) gives a provisional figure for total Mexican television advertising in 2010 of U.S.$2.8 billion (up from $2.56 billion in 2009) and predicts that this number will rise annually to hit just under U.S.$4.1 billion by the end of 2015, representing a Compound Annual Growth Rate (CAGR) of 7.7 percent.
Business perspectives overview
29.96%
44.02%33.48% 32.50% 34.04% 30.17% 32.76% 30.44%
35.79%30.27%
Calculation of minium investment in Pay TV. Share of audience January - April 2014
Source: LATIN AMERICAN MULTICHANNEL ADVERTISING COUNCIL
Pay TV Market data (Latin America)
Business perspectives overview
Population Buy Power
57.00%
16.00%
30.00% 30.00%
11.00%
32.00%
2.00%
21.00%
Pay TV Consumption
DECBA
59%; CABLE-VISION
23,2%; PCTV
16%; ORTOS0,2%; MAS TV
35,8%; SKY
15,9%; DISH
17,4%; CABLECOM, ABLEMAS, TVI
Mexicos Pay TV landscape
Without Pay TV With Pay TV0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0% 13.30%
6.54%
0.00%
7.15%
Air TV Cannibalization
Air TVPay TV
Source: LATIN AMERICAN MULTICHANNEL ADVERTISING COUNCIL
Pay TV Market data (Latin America)
Business perspectives overview
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
29.42% 31.60% 33.00%36.31%
39.16%41.82%
44.78%51.18%
56.29% 56.25%
Pay TV Penetration (Total individuals)
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 (Jan - Apr)
13.76%15.02%16.29%17.39%18.30%20.82%22.07%
25.34%
29.49%29.96%
Pay TV Share (Total individuals)
2011 2012 2013E 2014E 2015E 2016E
3.84.2
4.65
5.45.8
Costs of advertising in Mexico from 2011 – 2017E (In billions U.S. Dollars)
Source: LATIN AMERICAN MULTICHANNEL ADVERTISING COUNCIL
Pay TV Market data (North America)
According to specialists, the North American pay TV market is nearly saturated. The number of pay TV households in the United States peaked in 2011 with 100.9 million, a figure expected to drop to 94.6 million by 2017. Revenue is also expected to shrink, even though pay and premium TV rates will rise. Among the market leaders, only DirecTV will keep its current 19 percent market share. Time Warner Cable's, Dish Network's and Comcast's shares are all expected to shrink. Their customers might turn to video-on-demand services. The number of VoD households is projected to rise significantly from 63.8 million in 2012 to over 76 million is 2016.
Business perspectives overview
Source: http://www.statista.com/topics/1309/Pay TV/
2006 2008 2010 2012 2013E 2018E
66.68
77.9270.59
89.07 88.983.74
Pay TV revenue in North America from 2006 to 2018 (in billions U.S. dollars)
Pay TV Market data (North America)The market may have cord-cutting, cord-shaving and a growing number of so-called 'cord-nevers', but the North American Pay TV arena is set to add five million subscribers by the end of 2020, says Digital TV Research.
In its Digital TV North America report the analyst calculates that the market will reverse a small decline reported in 2013 and grow solidly to 116.6 million by 2020, even though Pay TV penetration will drop from 87% in 2010 to 83.8% by 2020. Yet TV ARPU is at the same time being forced down.
The data showed that digital TV penetration reached 94.2% at end 2013, and will increase to all of the market by 2017. Of the 17 million digital homes to be added between 2013 and 2020, Digital TV Research calculates that 5.5 million will come from cable, 5.9 million from IPTV, 4.6 million from DTT and 0.9 million from satellite TV. In addition it said that by the end of 2014, there will likely be 3.75 million analogue cable subs, down from 18.39 million at the end of 2010.
Yet even though there will be such growth in subscribers, the analyst believes that there won't be a commensurate rise in revenues drawn from an increase in customers. Indeed it says that although operators' blended [overall] ARPU is rising, TV ARPU is being forced down as cable operators and telcos convert their subscribers to double-play or triple-play bundles.
Explained Digital TV Research principal analyst, Simon Murray: "Pay TV revenues [subscriptions and on-demand] in North America peaked in 2013 at $95.36 billion. We forecast that they will fall by $8.75 billion to $86.61 billion in 2020. As the analogue cable networks switch off, all Pay TV operators will try to outdo each other on promotions, with pricing becoming a more and more important tool.”
Business perspectives overview
Source: http://www.rapidtvnews.com/2014032532907/north-america-Pay TV-revs-peak-as-market-to-add-5mn-subs.html
Pay TV Market data (North America)
Business perspectives overview
Source: http://www.digitaltvnews.net/?p=21310
2007 2008 2009 2010 2011 2012 2013 2014E 2015E 2016E 2017E
Analog cable TV 18588 15013 11709 9413 7333 4999 2673 465 258 0 0
Digital cable TV 28666 32300 37079 39600 40415 41753 43313 43755 42902 41329 39991
IPTV 564 1275 2316 3372 4279 5130 5871 6479 6961 7318 7600
DTH 28353 31038 32578 35276 37520 38493 39006 39469 39864 40261 40658
5000
15000
25000
35000
45000
55000
65000
75000
85000
95000
North America pay TV revenues (in millions U.S. dollars)
Analog cable TV Digital cable TV IPTV DTH
Pay TV Market data (North America)
Business perspectives overview
Source: http://www.satellitemarkets.com/market-trends/one-billion-pay-tv-subscribers-2018-digital-tv-researchhttp://www.broadbandtvnews.com/2013/04/30/north-america-to-continue-to-add-pay-tv-subs/
2012 2013 2018108
110
112
114
116
118
120
122
112
113.4
119.5
Pay TV households (million)
2008 2012 2013 2018
ATT 8189 0 0 0
FTA DTT 8685 17474 17342 17859
FTA digital DTH 1000 1000 1000 1500
Pay DTH 33948 37019 37396 38970
Pay IPTV 3401 10619 12123 7335
Digital cable TV 43037 56520 60142 63865
Analog cable TV 27431 7825 3760 0
10000
30000
50000
70000
90000
110000
130000
North America share of TV households by plat-form (000)
Executive summary
About a Company
Why us
Potential market
Our offer
Business perspectives overview
Contact details
If you have any questions or information requests regarding the Company or you are willing to discuss our proposal in more detail, please contact:
Mr. Federico Martinez
Email: [email protected]
Skype: planetxtv
T.: +52 551-951-9704