No one knows who or what

the Federation is.

They said what we do is way too complex

and no one will get it.

I said if we simply tell the stories of what we do,

people will get it.

These are our stories

Helping children learn and grow

Developing the next generation

of leaders

Strengtheningcivil society

in Israel

Helping providefree medical care

Working for social justice

Helping kids with special needs

Celebrating independencewith a prayer

for peace

Helping youngpeople find

identity and make connections

Honoringfamily and cultural

diversity

Working for civil rights

Marching for freedom

Helping seniorsget out

Protecting the innocent

Making sureeveryone is included

Healing each other

Building bridges between cultures

Building self-sufficiency

Caring for our elders

Honoring along tradition

This is our community.

These are our values.

This is Federation.(the ad series they said I couldn’t do.)