This is the - Wittenberg University · The logos can appear in red or white in color documents, red against a light background or white against a dark background. Black is acceptable

1D R A F T — 2 0 1 8 I D E N T I T Y S T A N D A R D S & S T Y L E G U I D E

2 0 1 8 I D E N T I T Y S T A N D A R D S & S T Y L E G U I D E

This is the Wittenberg brand.

D R A F T J A N U A RY 2 0 1 8

Table of ContentsOUR BRAND ...................................................................................................... 5

MASTER LOGO ................................................................................................. 6

ACADEMIC MARKS ......................................................................................... 8

UNIVERSITY SEAL ........................................................................................... 10

ATHLETIC MARKS ............................................................................................ 12

UNACCEPTABLE USAGE EXAMPLES ........................................................... 14

BRAND COLORS ............................................................................................... 16

TYPOGRAPHY ................................................................................................... 18

ICONOGRAPHY ................................................................................................. 20

PHOTOGRAPHY ................................................................................................ 22

BRAND VOICE ................................................................................................... 26

BRAND SAMPLES ............................................................................................ 32

5D R A F T — 2 0 1 8 I D E N T I T Y S T A N D A R D S & S T Y L E G U I D E

Our BrandSo, what is our brand?The Wittenberg brand is made up of many elements. It’s more than just our name or

logo. It’s more than our colors, our Seal, and our motto. While our brand identity is

made up of these components, our brand also includes what we do, what we say,

the way we look, our history, present-day actions, and our vision for the future. It’s

the message we stand by and demonstrate to the world as an organization and as

individuals. It’s the emotional response people have when they hear our name. It’s the

way people feel when they step onto campus. It’s the shared vocabulary we use when

we speak. It’s the way we treat each other and the way we welcome our guests. All of

these attributes distinguish Wittenberg from other colleges and universities. At its core,

our brand is the essence of the institution.

The Wittenberg mission is to provide a liberal arts education dedicated to intellectual

inquiry and wholeness of person within a diverse residential community. Reflecting our

Lutheran heritage, we challenge students to become responsible global citizens, to

discover their callings, and to lead personal, professional, and civic lives of creativity,

service, compassion, and integrity.

Our brand comes to life when our students, alumni, faculty, and staff go out in the

world and live the words of our mission.

This document as a blueprint to help maintain our 172-year reputation. University-

wide adoption of these standards is imperative for strengthing our brand and

ensuring a single, coherent identity for the university.

The Office of University Communications must approve any media that is created

that carries any official brand symbol of statement. This is includes all printed,

electronic, and environmental matierals. Email [email protected] for specific

inquiries or approval requests.

HOW SHOULD THIS DOCUMENT BE USED?

Every word.Every story. Every student. Faculty. Staff.Every photo. Every color.Every font.Every logo.

It all makes up the Wittenberg brand.

76 W I T T E N B E R G U N I V E R S I T Y — O F F I C E O F U N I V E R S I T Y C O M M U N I C A T I O N S D R A F T — 2 0 1 8 I D E N T I T Y S T A N D A R D S & S T Y L E G U I D E

Master LogoConsider our logo a “first impression” of our brand. It’s something to hold dear and protect. After all, it’s our most valuable, visible core asset. It represents and reinforces everything we stand for. Hold it dearly, use it carefully, and let the following guidelines help you in using it correctly.

The Wittenberg Gothic Logo was designed by a typographer specifically for

the university and unveiled in the early 1970s. This is the official trademark logo

of the university. The typeface is not available publicly, and should not be used for

any purpose other than appearing as the Wittenberg Gothic Logo. The logo must

never be truncated to appear as ‘Witt.’

ACCEPTABLE TREATMENTS: The logo can appear in red or white in color

documents, red against a light background or white against a dark background.

Black is acceptable only in black-and-white documents.

The logo must not be violated by overlaid text or graphics, and all surrounding

elements must be clear of the logo by 10% of its width. The logo must not be

bisected, stretched, or otherwise manipulated in any fashion.

0.125” 0.125”

0.125”

0.125”

Clear Space

0.75”

Minimum Size, Height: 0.25”

The Wittenberg Gothic Logo, Grayscale

The Wittenberg Gothic Logo, Reversed on Red The Wittenberg Gothic Logo, Reversed on Photo The Gothic W Master Logo (“The Winged W”)

The Wittenberg Gothic Logo, BlackThe Wittenberg Gothic Logo, Reversed

The Wittenberg Gothic Logo


Academic MarksOur School of Graduate & Professional Studies has a custom graphic treatment that is available for use in both internal and external communications. Internal graphic treatments are available for all university departments and offices. ACCEPTABLE TREATMENTS: The logos can appear in red or white in color

documents, red against a light background or white against a dark background.

Black is acceptable only in black-and-white documents.

The logos must not be violated by overlaid text or graphics, and all surrounding

elements must be clear of the logo by 10% of its width. The logos must not be

bisected, stretched, or otherwise manipulated in any fashion.

School of Graduate & Professional

Studies Logo, Specific Program,

Full-Color

Office/Department

Logo (Office of

Admission Logo),

Full-Color

Examples of

Department &

Office Logos,

Full-Color

School of Graduate & Professional Studies Logo, Black

School of Graduate & Professional Studies Logo, Red

School of Graduate & Professional Studies Logo, On Red

School of Graduate

& Professional

Studies Logo,

Full-color

Office of Admission

Office of University Communications

Office of Alumni Engagement

Department of Biology


University SealThe Wittenberg Seal proudly displays a written and a visual representation of the Wittenberg motto, the founding year, university name, and location. It’s a reflection of the university’s history and is a symbol for its excellence. Its use is reserved for moments of distinction, university honors, and events determined by the Office of the President.

ACCEPTABLE TREATMENTS: The Seal should appear in red, grayscale, or

white (reversed) on full color documents such as official correspondences from

the Office of the President, the Board of Trustees, or more general University

communications. Metallics such as gold and silver, can be used, but should be

reserved for special events, commencement materials, diplomas, and admission

acceptance materials. This is a prestigious mark and should be treated as such.

The Seal must not be violated by overlaid text or graphics, and all surrounding elements

must be clear of the Seal by 10% of its width. It must not be bisected, stretched,

or otherwise manipulated in any fashion.

The Seal should never be used for day-to-day communications or campus events

unless approved by the Office of University Communications.

University Seal, Red University Seal, Grayscale

The Official University Seal

University Seal, Reversed with 25% Opacity

University Seal, “Silver” University Seal, “Gold”


Athletics MarksThe Wittenberg Athletics logo features the classic “Gothic W” and the official Tiger. This is the primary athletics mark and is featured on uniforms, publications, signage, and many other official uses.

ACCEPTABLE TREATMENTS: The primary athletics mark is best deployed

in three-color format (red, white, black) but may appear in two colors or one color.

Against dark backgrounds, the ‘Gothic W’ may be displayed in white, resulting in

a two-color logo. In grayscale documents, the Tiger should appear in black (100%)

and white, and the Gothic W may appear as a screen of black, normally anywhere

between 35% and 70%, depending on usage. The Tiger should not appear in

any colors besides black and white, and must not be transparent in any way (the

background must never show through the Tiger). Contact the Sports Information

Office for two-color or one-color files.

DESIGN CONSIDERATIONS: Designers should consider the horizontal center

of the primary athletics mark to be centered within the middle ascender of the W,

not the measured center. In short, ignore the “wing” when centering the W.

The logo must not be violated by overlaid text or graphics, and all surrounding

elements must be clear of the logo by 10% of its width. The logo must not

be bisected, stretched, or otherwise manipulated in any fashion.

The Athletic Tiger “Ezry” Athletic Logo, Grayscale

Athletic Logo Full Color

Athletic Logo, Black Athletic Logo, One Color


Unacceptable Usage ExamplesOur visual identity has been carefully crafted and should be used thoughtfully and consistently in order to build and protect the University’s brand image.

University brand elements must be reproduced from official artwork only. They

cannot be recreated, rearranged, distorted or altered under any circumstances.

To ensure consistency, do not alter the sanctioned visual identity elements in

any way. The use of all university visual identity elements must be approved

by University Communications.W

University

NEVER stretch or squeeze the logo.

NEVER stretch or squeeze the Seal.



NEVER change the color of the logo to anything other than what is

stated in the next page.

NEVER increase the size of any part of the logo.

NEVER incorporate any other elements into the Seal or

change the text in any way.

NEVER change the color of the logo to anything

other than red, white or black.

NEVER change the font of any part of the logo.

NEVER recreate the logo.

NEVER change the font of any part of the logo.

NEVER add extra shapes or colors to the Seal.

NEVER incorporate a photo into the logo.

NEVER incorporate a photo into the logo.

NEVER move any part of the logo.

NEVER rotate or transform the Seal.

NEVER add a pattern to the logo.

NEVER change the color of the logo to anything

other than what is stated in the next page.

NEVER manipulate any part of the logo or add

unnecessary effects.

NEVER replace any portion of the logo.

NEVER use a low resolution version of the logo.


Brand ColorsThe Wittenberg red is bold, confident, and often one of the most easily identifiable elements that help make up our visual identity.

DESIGN CONSIDERATIONS: Correct usage can be equally as important

as the use of our logo. Using it consistently and often is essential to reinforcing

the Wittenberg brand. Our palette is built from our heritage and is visible all

throughout our campus. The chosen palette helps unify what our brand stands

for. It is a direct reflection of our institution and one of the easiest ways to

recognize the University’s brand on the web and in print. While our palette

is flexible, it’s important the colors are used with sophistication and thought.

Always have a sense of hierarchy when using the carefully chosen colors.

Main Wittenberg Red (For Print) Pantone 200

CMYK: 16, 100, 87, 6

RGB: 195, 0, 47#c2002f

White RGB: 255, 255, 255

#ffffff

Main Wittenberg Red (Web Use Only) RGB: 153, 0, 0

#990000

Pantone 7499CMYK: 1, 5, 27, 0

RGB: 243, 228, 178#f2e4b1

Pantone 7540CMYK: 51, 7, 28, 0RGB: 125, 191, 188

#7cbfbb

Pantone 130CMYK: 2, 38, 100, 0

RGB: 247, 168, 0#f7a700

Pantone 1205CMYK: 3, 10, 53, 0RGB: 250, 223, 141

#f9df8d

Pantone 7530CMYK: 36, 38, 48, 3RGB: 165, 148, 130

#a49382

Pantone 7527CMYK: 15, 13, 21, 0RGB: 216, 210, 196

#d7d1c4

Grayscale0-100% Black

Pantone 562CMYK: 95, 34, 64, 19

RGB: 0, 110, 98#006e62

Pantone 563CMYK: 59, 6, 36, 0RGB: 103, 186, 175

#67baaf

Pantone 647CMYK: 90, 64, 20, 4

RGB: 39, 96, 146#265f92

Pantone 644CMYK: 38, 20, 7, 0RGB: 156, 182, 211

#9cb6d2

NEUTRAL PALETTE

ACCENT PALETTE

PRIMARY PALETTE


Although our brand has one unified voice, Wittenberg has many tones of voice that need to be expressed. Our brand fonts help us tell our story and act as a visual vehicle for our brand language. We’ve carefully established a collection of fonts that capture and express different emotions of the university.

USAGE CONSIDERATIONS: Our primary font, Merriweather, is used to

create emphasis and express the main voice of the University, and should be

used for all headlines in communication materials. Frutiger, our secondary

font should be used in subheads and body copy.

Merriweather can easily and publicly be downloaded for free through Google

fonts. Frutiger font licenses have been purchased for the University, and

the font is readily available for installation through the Office of University

Communications. When our primary and secondary fonts are unavailable,

the supporting, accepted fonts should be used in certain publications and

formats such as email marketing or web communications. Samples of how

to use the University’s typography can be found throughout this guide.

If you need further assistance, contact University Communications.

Typography

PRIMARY FONT FAMILY:

MERRIWEATHERSECONDARY FONT FAMILY:

FRUTIGER

Merriweather LightMerriweather Light ItalicMerriweather RegularMerriweather Regular ItalicMerriweather BoldMerriweather Bold ItalicMerriweather BlackMerriweather Black Italic

FRUTIGER LIGHT CONDENSED FRUTIGER CONDENSEDFRUTIGER BOLD CONDENSEDFRUTIGER EXTRA BLACK CONDENSED

Frutiger LightFrutiger Light ItalicFrutiger RomanFrutiger ItalicFrutiger BoldFrutiger Bold ItalicFrutiger BlackFrutiger Black ItalicFrutiger Ultra Black

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !@#$%^&*()_+{}|:<?

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

0123456789

!@#$%^&*()_+{}|:<?

Aa Aa

SUPPORTING FONT FAMILIES

Helvetica Neue Font Family

AaAaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPp QqRrSsTtUuVv WwXxYyZz0123456789!@#$%^&*()_+{}|:<?

Arial Font Family

AaAaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQq RrSsTtUuVvWw XxYyZz0123456789!@#$%^&*()_+{}|:<?


IconographyWittenberg’s system of iconography has been established to diversify its visual communications. Icons can be used to do many things, such as: help establish place, provide wayfinding, create interest, call attention to specific information, or even take place of an image.

DESIGN CONSIDERATIONS: The icons on the following page give

an example of the style of icons that should be used in print and in web.

A system of icons can be provided by University Communications.


PhotographyBecause words are not enough to tell our story, we use photography. The same energy and emotion that happens on campus should always be captured in university photography. It’s important, when appropriate, to show a range of images and subject matter to capture and reinforce our brand positioning.

CONSIDERATIONS: Our approach uses a shallow depth of field to let the

subject stand as the main focal point. Our images can be described as vibrant,

vivid, energetic, and inspiring. We have carefully shot and selected the best photo

options to be used throughout University communications. In order to improve

legibility in cases where type or a logo is laid over top of an image, a photo may

need darkened, or a dark overlay may need to be applied. If further guidance

is needed on selecting the best photography, please contact the Office of

University Communications.

Mono & duotones can help tell even more of a story.

Using a duotone or monotone image, you can convey Wittenberg’s personality while allowing the typography and message to take center stage. Also, with all of the great photography of our active campus, sometimes it’s good to take a break from full-color imagery.


Brand VoiceOur brand voice is how we express our personality through words, both written and spoken. It’s not only about what we say, but also the way that we say it, and the impression it makes on everyone who reads or hears about us.

Admissions Print Piece

GENERAL MESSAGING

This is where it happens.

Welcome to Wittenberg University.

What happens here will change everything. What happens

here is everything. You’ll learn. You’ll grow. You’ll do all

that stuff college brochures tell you you’ll do. But you’ll do

even more. You’ll find something you didn’t know about

yourself. You’ll make mistakes. You’ll achieve greatness.

And betterness. You’ll make up words. Like betterness.

All it takes is the right canvas for your painting — the

right page for your story. One that’s not too big and not

too small. One where there’s so much going on, so many

opportunities to shine, that you can’t help but rise to

every occasion. Welcome to Wittenberg University.

See for yourself. Schedule a campus visit.

See yourself here? Apply now.

ACADEMICS

This is what you’ll learn.

At Wittenberg, coursework is about more than hitting the

books. It takes you out of the classroom and into the field,

into the lab, and into the world. Take a look at our course

catalog, and you’ll find more than 900 courses. Challenging

courses that will engage and inspire you, push your thinking

in new directions, and quite possibly change the way you

will look at the world. You’ve just got to decide on a couple

of details: Take classes with friends or go it alone? Raise

your hand or take detailed notes? Stay in your seat or go in

the field? Focus on your major or mix things up?

Whatever path you take, a Wittenberg education consists

of three parts: a broad liberal arts base, intensive work in

your major, and your choice of either a minor or a course of

electives. We also focus on strong speaking, writing, critical

thinking, and research skills. It’s a balanced mix that will

prepare you for graduate school, your career, and the

world beyond.

Our four-year graduation guarantee ensures that with

proper planning, students will graduate in four years (rather

than the five-to-six-year average of many universities). If you

meet the minimum criteria, you’ll have your degree in hand

without being charged any additional tuition or fees.

CLUBS AND ORGANIZATIONS

This is a campus of doers.

Just take a walk around campus, and you’ll see it:

Things are happening. With more than 125 student

clubs and organizations, you’ll find plenty to do.

We have what may be the most energetic campus in

the country. Our students are a community of thinkers,

leaders, players, and most importantly, doers. Whatever

your passion, whatever your interest — whether it’s comic

books or sailing, cave exploration or physics — a group

of like-minded students is likely waiting for you. Want to

get political? Join the College Democrats or Republicans.

Interested in Greek life? We have 12 active sororities and

fraternities. Want to lead? Our influential Student Senate

holds real power, managing an annual budget of more than

$300,000. And if you don’t find what you’re looking for,

start your own club. Even with a campus as active as ours,

there’s always room for more.

LOCATION

This is the center of everything.

We’re in the middle-ish part of the country and on the left-

hand side of Ohio. Close to just about everything, and right

smack dab where you’ll want to be.

Wittenberg University is set in Springfield, Ohio. It’s

not a tiny, one-horse college town, and it’s not lost in a

downtown cityscape. We like to think of Springfield as

“extra medium” — small enough that there’s plenty within

walking distance, and big enough to offer world-class arts

and culture, recreation, and internship opportunities.

Since it’s just a couple of hours from almost anywhere

(and a short flight away from New York City, Boston, or

Washington, D.C.), Wittenberg is right in the center

of everything.

Examples


OUT IN THE WORLD

This is where you’ll go.

Students get a lot out of the Wittenberg experience,

and they take it with them wherever they go, as a

student and beyond.

“Having light, we pass it on to others.” It’s something you’ll

hear a lot at Wittenberg. It’s our motto. It’s on our Seal.

It’s on a big rock at the campus entrance.

And whenever they leave campus, Wittenberg students are

passing the light along to others in some incredible ways.

Whether it’s traveling the globe in a study-abroad program,

continuing on to graduate school or a career, or heading

out into the community performing volunteer work, they

make a pretty big impact.

It’s about sharing the experiences, the knowledge, and the

insight you gain at Wittenberg and carrying them with you

throughout all your life’s successes. Because once you’ve

got the light, you’ll take it to some pretty amazing places.

ATHLETICS

This is what it feels like.

On the field or in the stands, Wittenberg spirit is a powerful

thing. Can you feel it? You will.

What’s big and red, stands on 6,522 feet, and makes a

noise like a thundering herd? Wittenberg fans at a

Tiger basketball game.

There’s an infectious energy at Wittenberg that permeates

everything we do. Whether you’re in the stands at a home

football game, on the field with our lacrosse team, or just

walking across campus wearing red and white, you’ll know

when you feel it. It’s the spirit that brings us all together, in

competition or at play: we support each other, we cheer

each other on, and we celebrate together in victory. And

with more than a century of athletic achievement,

we’ve got a lot of victories to celebrate.

Wittenberg is small enough that you’ll never be just a

number, but we have enough athletic opportunities

that you’ll always have a chance to wear one.

APPLICATION, TUITION, AND FINANCIAL AID

This is what it takes to get in.

Just bring your passion, your brain, and your desk lamp.

We can help with the rest.

Admission. We look at more than grades. More than test

scores (in fact, submitting your test scores is optional). We

look at students. We look at people. We even talk to them.

Which is why we recommend scheduling an admission

interview, so we can get to know you in person, not just

on paper.

We want students with a commitment to service and

leadership as well as academic accomplishment. Students

with ambition. Students who care. Sound like you? Then

let’s talk.

To apply, submit an application online at wittenberg.edu

or use the Common Application at commonapp.org.

You’ll also need your high school counselor to submit your

Secondary School Report.

Scholarships and Financial Aid. The value of a

Wittenberg education is immeasurable, but the cost of it is

much more manageable. There are a number of scholarship

and financial aid options to choose from to make your

education an even greater value.

We won’t pretend that paying for college is fun, but at

Wittenberg, it doesn’t have to be painful. Nearly 98 percent

of our students receive scholarships or financial aid to

reduce the cost of tuition and room and board.

We believe in making a financial investment in our

students as well as an intellectual one. It helps make

a Wittenberg education incredibly valuable, and

surprisingly affordable, too.

University Website

HOMEPAGE

Wittenberg University

A TOP-RANKED LIBERAL ARTS COLLEGE IN

SPRINGFIELD, OHIO

Witt Commitment

Our promise to you

We’re committed to guiding you through the next four

years as a full-fledged member of our active, engaged

learning environment, one defined by academic excellence,

high-impact practices, and a storied athletic tradition. Will it

be hard? Most likely. Will we push you? Absolutely. Will you

love where the journey takes you? Without a doubt.

Explore campus this summer.

Our campus has been widely acclaimed for its beauty

and award-winning architecture. We think you’ll agree that

it’s one of a kind. During your visit, we want you to meet

the amazing people that make Wittenberg the special

place it is.

ABOUT

A Distinctive, Life-Changing Education

A Lutheran-affiliated liberal arts college in the heart of

Southwest Ohio, Wittenberg enjoys a national reputation

for excellent academic standards and is widely known for its

friendly and welcoming atmosphere. Guests on our campus,

which is recognized as one of America’s most beautiful,

will quickly feel the friendliness with the first of many

“Wittenberg Hellos” during their visit.

Witt by the Numbers

What you should know.

Wittenberg was chartered in 1845 by Ezra Keller and a

group of pastors who broke with the German church and

created the English Evangelical Lutheran Synod of Ohio.

Life After Witt

We make a big impact.

At 24,000 strong, Wittenberg alumni know success

firsthand. See how they are passing on their light and

leading lives of meaning and purpose.

Mission, History & Traditions

A commitment to academic excellence.

From Myers Hall to the Kissing Bridge to an age-old

academic Commencement ritual, Wittenberg is immersed

in tradition. These traditions have been created by

an inimitable history that began in 1845. Together,

Wittenberg’s history and traditions make the university

distinctive in American higher education.

Strategic Planning

Wittenberg University is actively engaged in defining its

future through a comprehensive strategic planning process

designed to propel the college to new heights of excellence.

Why Wittenberg?

Wittenberg provides a uniquely active and engaged learning

environment that instills in its students the skills and

confidence to make an impact on the world.

ADMISSION

Active and Engaged

An affordable education leading to a lifetime of success.

Schedule a Visit

This is the Center of Everything

We’re in the middle-ish part of the country and on the left-

hand side of Ohio. Close to just about everything, and right

smack dab where you’ll want to be.

Academic Programs

This is What You’ll Learn.

At Wittenberg, coursework is about more than hitting the

books. It takes you out of the classroom and into the field,

into the lab, and into the world.

Wittenberg Commitment

Our promise to you

We’re committed to guiding you through the next four

years as a full-fledged member of our active, engaged

learning environment, one defined by academic excellence,

high-impact practices, and a storied athletic tradition. Will it

be hard? Most likely. Will we push you? Absolutely. Will you

love where the journey takes you? Without a doubt.


Virtual Tour

The Next Best Thing to a Visit

Let us take you on a guided tour of 37 buildings on over

100 acres of rolling terrain. It’s just big enough to be

yourself and just small enough to not get lost on the

way to class.

STUDENT LIFE

Join an Engaged, Inviting Atmosphere

The Wittenberg community welcomes individuals of all

faith backgrounds, supports healthy, sustainable living,

and encourages diversity as shown in its commitment to

expansive multicultural student programming.

Getting Involved

The Office of Student Involvement strives to enrich the

Wittenberg University student experience by providing

quality programs, services, and leadership development.

Student Leadership

The mission of the Wittenberg University Student Senate

is to promote the interests of both the students and

the university.

Living on Campus

With seven distinct residence halls, including the perennial

favorite, Myers Hall, the first building ever to grace campus

back in the mid 1800s, first-year students here immediately

feel like full-fledged members of our residential community

of learners. Wittenberg offers a wide selection of houses

and apartments for our juniors and seniors.

ACADEMICS

Embracing the Life of the Mind

As a nationally ranked Lutheran-affiliated liberal arts

college, Wittenberg University enjoys an outstanding

reputation for excellent academic standards, vibrant

coursework in the arts, sciences and humanities, as well

as distinct pre-professional programs including business

and nursing.

Majors & Minors

Where will Witt take you?

A Wittenberg education consists of three parts: a broad

base in the liberal arts, an intensive course of study in a

major, and an enhanced course of study that makes up

a minor of electives.

Special Programs

Offering even more.

Recognizing that student interests are unique and varied,

Wittenberg also offers several options that allow students

to tailor their Wittenberg paths even more.

Community Service

Serve. Connect. Reflect

We provide students with opportunities to serve and

connect with the greater Springfield community, and reflect

on the service experience to better understand themselves,

community needs, and their responsibility in advancing the

common good.

Graduate & Adult Learning

Courses scheduled around you.

Flexible course schedules to accommodate your personal

and professional life. Our degree completion programs are a

combination of in-classroom and hybrid courses. Perfect for

the non-traditional or adult learner.

GIVING

Support Wittenberg

Your gifts support the nationally recognized faculty and

classroom experiences, academic scholarships, and every

other component of Wittenberg’s mission-driven, student-

centered education.

Enhancing Excellence for Generations

The Health, Wellness & Athletics Restoration Expansion

Initiative

Ways to Give

You may be surprised by the many easy ways you can

support the Wittenberg mission now and in the future.

Wittenberg donors and volunteers are making a lifelong

difference in the lives of generations of students.

The Wittenberg Fund

Annual gifts to The Wittenberg Fund support the nationally

recognized faculty and classroom experiences, academic

scholarships, and every other component of Wittenberg’s

mission-driven, student-centered education.

ALUMNI

Alumni Chapters

Connections across the country and around the world.

Joining an Alumni Chapter is a great way to re-connect

with and support your alma mater. Stay informed about the

latest University news and events.

Make a Gift

Having Light, We Pass It On To Others

We pride ourselves on providing the best liberal arts

education available, and your donations help advance our

mission in every way.

PARENTS

Throughout its distinguished history, Wittenberg has actively

engaged parents in the life of the university through its

Parents Association.

All current parents are automatically members of the

association, which plays a critical role in ensuring that the

university continues to provide the high-quality education

it has for generations. From volunteering at college fairs

in or near their hometowns, to serving as ambassadors for

the university at local events, to offering their time and

talent in capacities that benefit the campus life experience,

opportunities to serve abound.

Events & Activities

Wittenberg University’s campus is an active and vibrant

community of learners. The calendar is filled each year.

Follow the links below for the latest information about

some of the university’s most popular annual events.


Brand SamplesThis is how it all comes together. Here are some examples of our print and web communications to help you visualize and to get a sense of how our brand system comes together.

YO U R E X P E R I E N C E W I L L I N C L U D E

H O U R S S P E N T I N S E R V I C E O F T H E

S P R I N G F I E L D C O M M U N I T Y. I T ’ S J U S T

O N E O F T H E W AYS W E B R I N G O U R

M OT TO TO L I F E . H AV I N G L I G H T

W E PA S S I T O N T O O T H E R S .

Serve.Connect.Reflect.

W E TA K E P R I D E I N S AY I N G ,

YO U W O N ’ T B E T H E S A M E

P E R S O N O N G R A D UAT I O N D AY,

A S W H E N YO U A R R I V E D T H AT

F I R S T D AY O N C A M P U S .

You will be transformed.

RESEARCH, INTERNSHIPS, STUDY ABROAD,

COLLABORATIVE LEARNING, CL INICAL PLACEMENTS,

ATHLET ICS, LEADERSHIP DEVELOPMENT,

SERVICE-LEARNING, IMMERSION EXPERIENCES,

AND STUDENT-DES IGNED PROJECTS.

DO. EXPERIENCE. LEARN.

Think beyond the classroom.

YO U R P R O F E S S O R S W I L L P U S H YO U TO S U C C E E D

I N S I D E A N D O U T S I D E O F T H E C L A S S R O O M .

T H E Y W I L L Q U E S T I O N YO U R V I E W S AT T H E I R D I N N E R

TA B L E . YO U M I G H T D I S C U S S P H YS I C S TO G E T H E R O N

T H E T R E A D M I L L , O R E V E N C O - AU T H O R A R E S E A R C H

PA P E R O N T H E W E E K E N D S.

Teaching is only part of

their mission.

A D M I S S I O N P O S T E R E X A M P L E S


RANKED

-PRINCETON REVIEW

Top 20Nationally for best classroom experience and professor accessibility

-FORBES

Big ideas welcome. Top 50 Most Entrepreneurial Colleges

PRODUCING INNOVATORS

INSPIRED LEARNING FOR LIFE

Top 10% nationally in number of doctorates earned by alumni

-PRINCETON REVIEW

Top Green Colleges

ONE OF AMERICA’S

Love your journey. More than 120 student organizations

ACTIVE & ENGAGED

13:1 STUDENT-FACULTY RATIO

Go ahead. Ask. Most accessible professors.

-PRINCETON REVIEW

GET EXPERT ADVICE

Learn from the best. More Ohio Professors of the Year than any four-year institution in the state

BE THE CHANGE

Serve. Connect. Reflect. Wittenberg students perform more than 25,000 hours of community service annually.

Education for your future. 97% placement rate into jobs or graduate programs

LIFE AFTER WITT

A C A D E M I C B U I L D I N G P O S T E R S E X A M P L E SA D M I S S I O N K I O S K

ADMISSION

Gain the skills and confidence to pursue your dreams.

This is the center of everything.

ADMISSION


I N D O O R C A M P U S W AY F I N D I N G

Academic Programs

Academic Services

Admission

Business Office/CFO

Copy Center

Human Resources

Mail Room

President’s Office

Provost’s Office

Registrar’s Office

Student Financial Services

University Communications

2nd Floor

2nd Floor

1st Floor

3rd Floor

Lower Level

Lower Level

Lower Level

2nd Floor

2nd Floor

1st Floor

1st Floor

3rd Floor

DEPARTMENT LOCATION

Where are you heading?

School of Graduate and Professional Studies

Womyn’s Center

Health Center Lower Level

Room 105

Room 201-221 2nd Floor

Restrooms

Elevator

Student Center

Joseph C. Shouvlin Center

Benham-Pence Student Center

Information Desk

Student Involvement

Scheduling & Events

Dining Locations

Bookstore

Student Mail Room

O U T D O O R C A M P U S W AY F I N D I N G

Koch HallArt Department

Ann Miller Gallery

Kissell Auditorium

Weaver Observatory

Barbara Deer Kuss Science Center

Hollenbeck Hall

Zimmerman Hall

Alumni WayHonoring Wittenberg Alumni for their commitment and countless contributions to their alma mater. Dedicated October 23, 2004, The Wittenberg University Alumni Association.

Student Center New Hall Student Development Woodlawn Hall Bayley Alumni House

Academic Programs

Academic Services

Admission

Business Office/CFO

Copy Center

Human Resources

Mail Room

President’s Office

Provost’s Office

Registrar’s Office

Student Financial Services

University Communications

2nd Floor

2nd Floor

1st Floor

3rd Floor

Lower Level

Lower Level

Lower Level

2nd Floor

2nd Floor

1st Floor

1st Floor

3rd Floor

DEPARTMENT LOCATION

Where are you heading?


40 W I T T E N B E R G U N I V E R S I T Y — O F F I C E O F U N I V E R S I T Y C O M M U N I C A T I O N S

O F F I C E O F U N I V E R S I T Y C O M M U N I C A T I O N S

IF YOU REQUIRE FURTHER DIRECTION ON USAGE OF THE UNIVERSITY’S

GRAPHIC ELEMENTS IN PRODUCTION OF YOUR MATERIALS,

PLEASE CONTACT THE OFFICE AT (937) 327-6116.

D R A F T J A N U A RY 2 0 1 8

Documents

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