This lesson we will be learning about

Building a Successful Marketing MixWhat is the marketing mix?

NO IDEAI NEED HELP

NEVER HEARD OF IT

OKI CAN DO THIS WITH SUPPORT

SOME GUIDANCE NEEDEDNEARLY AT MY TARGET

GOT IT!VERY CONFIDENT

WILL HIT MY TARGET GRADE

EXCEED TARGET

Success Criteria< C •Define and describe the key terms, and importance in terms of the 4 P’s

C > Application to a scenario, assessing how this can be used and describing the advantages and disadvantages.

B > •Analysis - making recommendations and offering solutions.

A > QOWC and SPAG

LEARNING OBJECTIVESExplore the Marketing Mix

Videos

• What is Brand Strategy• http://www.youtube.com/watch?v=FUqHH82

E4Nw (2 ½ minutes)

• http://www.bbc.co.uk/learningzone/clips/getting-the-branding-right/11370.html minutes) BBC Getting the Brand right

Didn’t cover last week

Branding and Purchases

• – Company's with a strong brand are more likely to have an when it comes to product trial. are more likely to buy products with a s brand name e.g. A made from Sony or JCV This applies to clothes, cars and chocolates too.

• – Customers tend to be to strong brands and are more likely to make __________purchases. is carried out by businesses between how the brain works and purchasing decisions. They want to create ________thoughts and with a brand. This is called .

HOMEWORK

Branding and Purchases

• Product Trial – Company's with a strong brand are more likely to have an advantage when it comes to product trial. Customers are more likely to buy products with a strong brand name e.g. A television made from Sony or JCV This applies to clothes, cars and chocolates too.

• Repeat Purchase – Customers tend to be loyal to strong brands and are more likely to make repeat purchases. Research is carried out by businesses between how the brain works and purchasing decisions. They want to create positive thoughts and emotions with a brand. This is called neuromarketing.

ANSWERS

Heinz

• READ: Two sided hand-out

• TASK: Summarise Heinz’s Marketing Mix

• Product – • Price – • Promotion –• Place – Using your own knowledge

20 minutes

http://www.bbc.co.uk/learningzone/clips/marketing/8580.html

• Marketing• Duration: 02:45• How a major self-storage company used

marketing to establish itself. The 'Big Yellow Self-Storage Company' has taken advantage of a relatively new market opportunity. We see their marketing strategy, from leaflets and posters to a full TV advertising campaign.

Adverting in Life Cycle

• Self Storage:• What stage is this advertising carried out?

Adverting in Life Cycle

• Self Storage:• What stage is this advertising carried out?• Early Growth• TASK: Work in pairs to come up with 2

examples of advertising for a business in the maturity phase of its life cycle, and 2 examples of advertising used to promote brand new products at their launch.