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This presentation of Merck & Co., Inc., Kenilworth, N.J., USA (the “company”) includes
“forward-looking statements” within the meaning of the safe harbor provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These statements are based upon the current
beliefs and expectations of the company’s management and are subject to significant risks and
uncertainties. There can be no guarantees with respect to pipeline products that the products
will receive the necessary regulatory approvals or that they will prove to be commercially
successful. If underlying assumptions prove inaccurate or risks or uncertainties materialize,
actual results may differ materially from those set forth in the forward-looking statements.
Risks and uncertainties include but are not limited to, general industry conditions and
competition; general economic factors, including interest rate and currency exchange rate
fluctuations; the impact of pharmaceutical industry regulation and health care legislation in the
United States and internationally; global trends toward health care cost containment;
technological advances, new products and patents attained by competitors; challenges
inherent in new product development, including obtaining regulatory approval; the company’s
ability to accurately predict future market conditions; manufacturing difficulties or delays;
financial instability of international economies and sovereign risk; dependence on the
effectiveness of the company’s patents and other protections for innovative products; and the
exposure to litigation, including patent litigation, and/or regulatory actions.
The company undertakes no obligation to publicly update any forward-looking statement,
whether as a result of new information, future events or otherwise. Additional factors that could
cause results to differ materially from those described in the forward-looking statements can be
found in the company’s 2015 Annual Report on Form 10-K and the company’s other filings with
the Securities and Exchange Commission (SEC) available at the SEC’s Internet site
(www.sec.gov).
HELPING THE WORLD BE WELL
Connected Strategies for Customer
Experience
Stephen Ranjan
Customer Strategy & Innovation
11/11/16
We are a global
healthcare company
with a 125-year
history of working to
make a difference in
global health.
HEADQUARTERS
Kenilworth, NJ, U.S.A.
operating in more than
60 countries
Merck & Co., Inc.
is our legal name and is listed on the New
York Stock Exchange under the
symbol "MRK."
EMPLOYEES
approximately 68,000
worldwide (as of 5/5/16)2015 REVENUES
$39.5 billion; 56% of sales come
from outside the United States
2015 R&D EXPENSE
$6.7 billion; 19 drug candidates
in late-stage development
BUSINESSES
Pharmaceuticals, Vaccines,
Biologics and Animal Health
How did I get here?
Traditional Business Model
Image source: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey
Welcome to Consumer World….
Succeeding in the new
environment requires
strategic partnerships and
new organizational patient-
centric capabilities.
Image source: http://chiefmartec.com/2016/01/marketing-technology-transform-healthcare/
Image Source: HFMA Spring Seminar 2014
http://slideplayer.com/slide/6086052/
3 Key Opportunities
1. Rethink business strategy
2. Partner with payers & providers
3. Develop capabilities through
pilots
Source: http://www.mckinsey.com/industries/pharmaceuticals-and-medical-products/our-insights/capturing-value-from-connected-health
1. Rethink Business Strategy
2. Partner with Payers and Providers• Partner with payers and providers to generate
evidence
• Partner with multiple ‘target’ payers and
providers to develop cost-effective and
replicable solutions
• Engage legal, regulatory, privacy & compliance
departments early to run in-market tests
3. Develop Capabilities through Pilots
Image source: Rewriting the Script for Marketing in the Digital Age (www.Pharma3d.com)
Partnering with the right
customers will enable us to
develop the necessary capabilities
to be successful in the connected
health ecosystem.
HELPING THE WORLD BE WELL
CORP-1082782-0012 3/2016Information within this deck is sourced from Merck’s 2015 Annual Report on Form 10K, 4Q15 Earnings Announcement and 2014 Corporate Responsibility Report
*Updated on May 24, 2016