This report summarizes nonresident visitors to Montana during … · 2018. 10. 30. · This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, 2014. These

This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4,2014.These travelers spent at least one night in the following city: GreatFalls.This sample size of 256 survey respondents, which equates to 8.3% of allnonresident visitors, represents a total of 898,730 people.

Sites Visited on Trip56% Glacier National Park37% Yellowstone National Park25% Lewis & Clark Interpretive Ctr, Great Falls24% Other Montana State Parks20% CM Russell Museum, Great Falls18% Flathead Lake State Parks10% Little Bighorn Battlefield8% Grizzly & Wolf Discovery Center, West Yellowstone8% National Bison Range6% Rocky Mountain Elk Foundation4% Museum of the Rockies, Bozeman4% MT Historical Museum, Helena3% Missouri Headwaters State Park3% Clark Canyon Reservoir3% Hot springs2% Bob Marshall Wilderness2% Ghost towns2% Fort Peck Lake2% Missouri River Breaks Nat'l Monument2% Big Hole Battlefield2% Virginia/Nevada City2% C.M. Russell National Wildlife Refuge1% Pompey's Pillar1% Ft. Peck Interpertive Center & Museum1% Lolo Pass Interpretive Center1% Bighorn Canyon Nat'l Recreation Area

<1% Lewis & Clark Caverns State Park

Group Characteristics21% of groups with all first time visitors68% of groups with all repeat visitors11% of groups with mixed first time and repeat visitors24% Flew on a portion of their trip

3% Own a 2nd property in MT3% Hired an outfitter

87% Plan to return within 2 years93% Brought wireless technology

Reasons for Tripprimaryreason all reasons

38% Vacation/recreation/pleasure 46%

22% Visit friends/relatives/familyevent 26%

20% Business/convention/meeting 21%16% Just passing through 20%3% Shopping 6%1% Other 2%

1

Activities

61% Scenic driving38% Recreational shopping29% Nature photography27% Day hiking27% Car / RV camping25% Visiting other historical sites22% Wildlife watching21% Visiting Lewis & Clark sites20% Visiting museums10% Gambling8% Attending festivals or events8% Fishing / fly fishing8% Visit farmers market7% Visiting Indian reservations5% Viewing art exhibits5% Golfing3% Road / tour bicycling3% Sporting event2% River rafting / floating2% Motorboating2% Birding2% Hunting2% Rockhounding2% Skiing / snowboarding2% Horseback riding1% Canoeing / kayaking1% Backpacking1% Attending performing arts1% Mountain biking

<1% OHV / ATV<1% Geocaching<1% Follow dinosaur trail

-- Snowshoeing-- Cross-country skiing-- Snowmobiling

Travel Mode to Enter MT60% Auto/Truck22% Air14% RV/Trailer3% Motorcycle1% Other

-- Train-- Bus

Average Length of Stay in MT 5.18 nights Of Nights Spent in MT

57% of nights spent in Central Montana Region23% of nights spent in Glacier Country9% of nights spent in Yellowstone Country6% of nights spent in Southwest Montana Region4% of nights spent in Southeast Montana Region1% of nights spent in Missouri River Country

Percent of Nights Spent in Each Lodging Type59% Hotel/motel19% Home of friend/relative12% Private campground4% Public land camping2% Other2% Rented cabin/home1% Second home/cabin/condo1% Vehicle in parking area1% Guest ranch

<1% Resort/condominium<1% Bed & Breakfast

Montana Entry Points17% Great Falls Air12% Sweetgrass12% Superior9% West Yellowstone7% Monida6% Wibaux/Beach6% Lodge Grass3% Bridger 3103% Alzada3% Culbertson/Bainville2% Gardiner2% Sula

2

If on Vacation, Attracted to Montana for...primary

attractionall

attractions32% Glacier National Park 60%16% Family/friends 32%16% Open space / uncrowded areas 47%10% Yellowstone National Park 45%9% Mountains / forests 52%5% Lewis & Clark history 25%3% Other Montana history & culture 16%2% Special events 5%2% Fishing 13%1% Native american history &culture 12%1% Hunting 4%1% Lakes 31%1% Resort / guest ranch 3%1% Wildlife 21%

<1% Skiing / snowboarding 1%-- Snowmobiling 1%-- Northern great plains / badlands 7%-- A Montana State Park 4%-- Rivers 38%

Wireless Technology Usage While in MontanaNever Sometimes Frequently Always Mean

Restaurants 29% 27% 28% 16% 2.22Shopping opportunities 54% 26% 12% 8% 1.8

Attractions to visit 62% 18% 15% 5% 1.74Activities to do 69% 19% 8% 4% 1.57

Ratings and reviews 57% 17% 18% 8% 1.76Price comparison 61% 16% 10% 12% 1.72

Lodging availability 47% 14% 16% 23% 2.06Camping availability 75% 8% 6% 11% 1.33

Hours of operation 56% 24% 12% 8% 1.81Road conditions 58% 14% 16% 11% 1.77

Road opening/closing 67% 14% 10% 9% 1.53Weather 20% 22% 34% 24% 2.65

Directions/maps 18% 15% 27% 40% 2.79

3

Residency17% Alberta, Canada14% Washington6% Wyoming5% Colorado5% California4% Idaho4% Minnesota4% Utah4% Florida4% North Dakota3% Missouri2% Indiana2% Louisiana2% Saskatchewan, Canada2% Wisconsin2% Oregon2% Arizona2% Texas1% Virginia1% New York1% Illinois1% Georgia1% Nebraska1% South Dakota1% New Mexico1% Alaska1% Iowa1% Nevada1% British Columbia, Canada1% Alabama1% Kansas1% England1% Pennsylvania

<1% Ohio, Quebec, Canada, Tennessee, Australia, Oklahoma,Hawaii, Manitoba, Canada, Arkansas, Maryland, NewHampshire, Germany, Denmark, South Carolina,Mississippi

Age Groups Represented 3% 0-5 years6% 6-10 years5% 11-17 years4% 18-24 years9% 25-34 years

14% 35-44 years24% 45-54 years40% 55-64 years29% 65-74 years7% 75 and over

Respondent Age19 - 89 Age range

56 Average age57 Median age

Respondent Gender58% Male42% Female11% First time visitor

Household Income 16% Less than $50,00019% $50,000 to less than $75,00026% $75,000 to less than $100,00025% $100,000 to less than $150,0009% $150,000 to less than $200,0006% $200,000 or greater

4

Travel Group Type28% Self49% Couple12% Immediate Family1% Family & Friends4% Friends4% Business Associates3% Extended Family

-- Organized Group or Club

Average Group Size: 1.97Travel Group Size

30% 1 traveler56% 2 travelers6% 3 travelers6% 4 travelers1% 5 travelers1% 6 travelers1% 7 travelers

-- 8 travelers-- 9 travelers-- 10 travelers-- more than 10

Info Sources Used for Trip PlanningMostUseful

AllUsed

33% Used no sources 33%24% Search Engine (i.e. Google) 39%10% Other 16%

6% National Park brochure/book/website 18%5% Automobile club (i.e. AAA) 11%4% Mobile apps 11%4% Used a chamber/ visitor center 6%3% Info. from private businesses 6%3% Other travel websites 9%3% Official MT website (VisitMT.com) 8%1% Consumer online reviews (i.e. TripAdvisor) 9%1% Info. from special events 2%1% Professional online travel reviews 3%1% Magazine/newspaper articles 5%1% Official MT guidebook magazine 4%1% Social media (i.e. Facebook) 4%

<1% State Park brochure/website 3%<1% Guide book (i.e. Frommer's Lonely Planet) 3%<1% Montana advertising campaign 1%

-- Online Video <1%

Sources Used During TripMostUseful

AllUsed

26% Map applications (i.e. GoogleMaps) 44%18% Mobile apps 28%16% Visitor information center staff 22%12% Motel/restaurant/gas station employee 26%

8% Brochure information rack 24%7% Official highway information signs 24%4% Official MT guidebook magazine 10%4% Consumer online reviews (i.e. TripAdvisor) 11%3% Billboards 7%3% Official MT website (VisitMT.com) 4%1% Guide book (i.e. Frommer's Lonely Planet) 3%

<1% Social media (i.e. Facebook) 3%

5


In your adult life, how many times have you been to Montana for the primary purpose of …Never 1-3 times 4-6 times 7-10 times 11-20 times 20+ times

Vacation 27% 26% 15% 10% 10% 13%Visiting friends/relatives 51% 13% 6% 6% 5% 19%

Passing Through 31% 21% 13% 9% 14% 11%Shopping 53% 14% 8% 6% 7% 12%Business 62% 13% 6% 3% 5% 12%

Sites Visited on Trip46% Glacier National Park41% Yellowstone National Park31% Lewis & Clark Interpretive Ctr, Great Falls20% CM Russell Museum, Great Falls16% Other Montana State Parks12% Little Bighorn Battlefield9% Flathead Lake State Parks7% Lewis & Clark Caverns State Park7% Hot springs6% MT Historical Museum, Helena5% Ghost towns5% National Bison Range5% Missouri River Breaks Nat'l Monument5% Missouri Headwaters State Park4% Lolo Pass Interpretive Center4% Big Hole Battlefield3% Pompey's Pillar3% Bob Marshall Wilderness2% Clark Canyon Reservoir2% C.M. Russell National Wildlife Refuge2% Museum of the Rockies, Bozeman2% Virginia/Nevada City2% Bighorn Canyon Nat'l Recreation Area2% Grizzly & Wolf Discovery Center, West Yellowstone2% Fort Peck Lake1% Rocky Mountain Elk Foundation1% Ft. Peck Interpertive Center & Museum

Group Characteristics11% of groups with all first time visitors81% of groups with all repeat visitors

8% of groups with mixed first time and repeat visitors20% Flew on a portion of their trip



Years Since Last Visit to Montana

10% This was my first visit52% Less than 1 year ago17% 1-2 years ago12% 3-5 years ago4% 6-10 years ago3% 11-20 years ago3% More than 20 years ago


36% Vacation/recreation/pleasure 42%25% Just passing through 27%


14% Business/convention/meeting 14%2% Other 3%2% Shopping 3%

6

Activities

60% Scenic driving32% Nature photography31% Recreational shopping31% Visiting Lewis & Clark sites30% Day hiking27% Wildlife watching25% Visiting other historical sites22% Car / RV camping22% Visiting museums17% Visit local brewery11% Attending festivals or events10% Fishing / fly fishing8% Visiting Indian reservations7% Visit farmers market7% Birding6% Viewing art exhibits5% Motorcyle touring4% Golfing4% Horseback riding3% Bicycling3% River rafting / floating3% Attending performing arts3% Attend wedding3% Backpacking2% Sporting event2% Hunting2% Rock climbing2% Road / tour bicycling1% OHV / ATV1% Visit local distillery1% Dinosaur attraction1% Motorboating1% Canoeing / kayaking1% Rockhounding

<1% Skiing / snowboarding<1% Geocaching<1% Mountain biking<1% Snowshoeing<1% Snowmobiling<1% Cross-country skiing

Travel Mode to Enter MT68% Auto/Truck15% Air11% RV/Trailer4% Motorcycle2% Other

-- Train-- Bus


60% of nights spent in Central Montana Region17% of nights spent in Glacier Country11% of nights spent in Yellowstone Country6% of nights spent in Southeast Montana Region5% of nights spent in Southwest Montana Region1% of nights spent in Missouri River Country

Percent of Nights Spent in Each Lodging Type53% Hotel/motel23% Home of friend/relative14% Private campground4% Public land camping2% Vehicle in parking area2% Second home/cabin/condo2% Resort/condominium1% Rented cabin/home

<1% Bed & Breakfast<1% Other<1% Guest ranch

Montana Entry Points13% Monida11% Sweetgrass11% Superior10% Great Falls Air7% Wibaux/Beach6% West Yellowstone6% Lodge Grass4% Fairview4% Gardiner3% Bozeman Air3% Alzada3% Bridger 722% Troy

7


attractionall

attractions31% Glacier National Park 51%17% Family/friends 26%15% Mountains / forests 56%14% Open space / uncrowded areas 46%9% Yellowstone National Park 37%3% Other Montana history & culture 18%2% Resort / guest ranch 4%2% Special events 6%2% Fishing 9%2% Native american history &culture 14%1% Rivers 35%1% Hunting 3%1% Lewis & Clark history 30%

<1% Skiing / snowboarding 2%<1% Wildlife 23%<1% Northern great plains / badlands 10%<1% A Montana State Park 7%

-- Snowmobiling 1%-- Lakes 23%



Attractions 52% 24% 14% 10% 1.81Activities 62% 20% 11% 7% 1.64

Directions/maps 23% 20% 29% 28% 2.52Weather 24% 24% 21% 31% 2.66Lodging 41% 15% 21% 23% 2.19

Camping 81% 7% 7% 5% 1.3Road Information 45% 23% 12% 19% 2.02

8

Residency19% Alberta, Canada11% Washington8% California6% Idaho5% Texas4% Colorado4% Saskatchewan, Canada3% Oregon3% Arizona3% Wyoming3% Minnesota3% North Dakota2% Ohio2% South Dakota2% North Carolina2% Alaska2% Oklahoma2% Utah1% Maryland1% Florida1% Michigan1% Australia1% Wisconsin1% Iowa1% Kansas1% Virginia1% Illinois1% Nevada1% Tennessee1% British Columbia, Canada1% New Jersey1% Connecticut1% Pennsylvania

<1% Missouri, Indiana, Kentucky, United Kingdom, Alabama,Germany, Uzbekistan, Arkansas, Nebraska, New York,Georgia, Mississippi, Louisiana, New Mexico

Age Groups Represented 6% 0-5 years7% 6-10 years

10% 11-17 years5% 18-24 years9% 25-34 years

15% 35-44 years17% 45-54 years34% 55-64 years37% 65-74 years9% 75 and over





9




31% 1 traveler57% 2 travelers4% 3 travelers5% 4 travelers3% 5 travelers1% 6 travelers

<1% 7 travelers-- 8 travelers

<1% 9 travelers-- 10 travelers-- more than 10


AllUsed

26% Used no sources 28%25% Search Engine (i.e. Google) 40%

9% Other 15%8% Automobile club (i.e. AAA) 14%8% National Park brochure/book/website 17%6% Official MT website (VisitMT.com) 10%2% Other travel websites 10%2% Consumer online reviews (i.e. TripAdvisor) 11%2% Official MT guidebook magazine 8%2% Info. from private businesses 6%2% Mobile apps 8%2% Professional online travel reviews 2%1% Guide book (i.e. Frommer's Lonely Planet) 4%1% Used a chamber/ visitor center 5%1% Magazine/newspaper articles 5%1% Info. from special events 2%1% State Park brochure/website 5%

<1% Social media (i.e. Facebook) 3%<1% Montana advertising campaign 3%

-- Online Video 2%


AllUsed

27% Map applications (i.e. GoogleMaps) 42%12% Mobile apps 22%12% Motel/restaurant/gas station employee 26%11% Visitor information center staff 18%

9% Official highway information signs 24%8% Brochure information rack 23%6% Official MT guidebook magazine 14%5% Consumer online reviews (i.e. TripAdvisor) 14%4% Official MT website (VisitMT.com) 8%3% Billboards 11%2% Guide book (i.e. Frommer's Lonely Planet) 3%1% Social media (i.e. Facebook) 3%

10

This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4,2016.These travelers spent at least one night in the following city: GreatFalls.This sample size of 243 survey respondents, which equates to 9% of all nonresidentvisitors, represents a total of 1,107,690 people.

In your adult life, how many times have you been to Montana for the primary purpose of …Never 1-3 times 4-6 times 7-10 times 11-20 times 20+ times

Vacation 19% 48% 11% 5% 7% 10%Visiting friends/relatives 48% 17% 9% 6% 6% 14%

Passing Through 39% 35% 5% 7% 7% 8%Shopping 64% 12% 3% 8% 3% 11%Business 62% 15% 7% 1% 3% 12%

Sites Visited on Trip48% Glacier National Park36% Yellowstone National Park31% Lewis & Clark Interpretive Ctr, Great Falls19% CM Russell Museum, Great Falls16% Other Montana State Parks14% Little Bighorn Battlefield9% Flathead Lake State Parks8% Hot springs5% Grizzly & Wolf Discovery Center, West Yellowstone5% National Bison Range4% Ghost towns4% MT Historical Museum, Helena4% Missouri Headwaters State Park3% C.M. Russell National Wildlife Refuge3% Pompey's Pillar3% Bighorn Canyon Nat'l Recreation Area3% Lolo Pass Interpretive Center3% Museum of the Rockies, Bozeman2% Lewis & Clark Caverns State Park1% Bob Marshall Wilderness1% Missouri River Breaks Nat'l Monument1% Big Hole Battlefield1% Clark Canyon Reservoir1% Fort Peck Lake1% Ft. Peck Interpertive Center & Museum1% Rocky Mountain Elk Foundation1% Virginia/Nevada City

Group Characteristics12% of groups with all first time visitors75% of groups with all repeat visitors13% of groups with mixed first time and repeat visitors22% Flew on a portion of their trip



Years Since Last Visit to Montana

18% This was my first visit45% Less than 1 year ago12% 1-2 years ago10% 3-5 years ago9% 6-10 years ago3% 11-20 years ago4% More than 20 years ago




17% Just passing through 20%17% Business/convention/meeting 20%3% Shopping 4%2% Other 4%

11

Activities

59% Scenic driving33% Day hiking33% Nature photography29% Car / RV camping28% Recreational shopping25% Visiting other historical sites23% Visiting Lewis & Clark sites23% Visiting museums22% Wildlife watching10% Visit local brewery8% Attending festivals or events7% Viewing art exhibits7% Horseback riding7% Visiting Indian reservations5% River rafting / floating5% Visit farmers market5% Fishing / fly fishing4% Sporting event4% Backpacking4% Dinosaur attraction3% Bicycling3% Motorboating3% Attend wedding2% Birding2% Rockhounding2% Geocaching2% Road / tour bicycling2% Golfing2% Hunting2% Motorcyle touring2% Attending performing arts1% Canoeing / kayaking1% Visit local distillery1% Mountain biking1% Rock climbing1% OHV / ATV

<1% Snowshoeing<1% Skiing / snowboarding

-- Cross-country skiing-- Snowmobiling

Travel Mode to Enter MT66% Auto/Truck18% Air15% RV/Trailer1% Motorcycle

<1% Other-- Train-- Bus


50% of nights spent in Central Montana Region23% of nights spent in Glacier Country9% of nights spent in Yellowstone Country9% of nights spent in Southwest Montana Region7% of nights spent in Southeast Montana Region1% of nights spent in Missouri River Country

Percent of Nights Spent in Each Lodging Type59% Hotel/motel16% Home of friend/relative12% Private campground4% Public land camping2% Bed & Breakfast2% Rented cabin/home1% Second home/cabin/condo1% Other1% Vehicle in parking area1% Resort/condominium

<1% Guest ranch

Montana Entry Points12% Sweetgrass10% Superior10% Great Falls Air8% Monida7% Lodge Grass7% West Yellowstone5% Wibaux/Beach4% Billings Air3% Bridger 723% Alzada3% Sidney3% Bridger 3103% Gardiner3% Rooseville2% Bozeman Air

12


attractionall

attractions24% Glacier National Park 53%21% Open space / uncrowded areas 61%17% Mountains / forests 61%13% Yellowstone National Park 39%13% Family/friends 25%4% Special events 10%3% Other Montana history & culture 16%3% Lewis & Clark history 20%2% Hunting 3%1% Wildlife 31%1% Rivers 43%

<1% Skiing / snowboarding 1%<1% Fishing 6%<1% A Montana State Park 8%<1% Resort / guest ranch 1%

-- Snowmobiling ---- Lakes 29%-- Northern great plains / badlands 16%-- Native american history &culture 10%






13

Residency16% Alberta, Canada9% Washington6% Colorado5% Idaho4% Utah3% Texas3% Minnesota3% California3% Tennessee3% Michigan3% Saskatchewan, Canada3% Wisconsin3% Ontario, Canada3% Oregon3% Arizona2% North Dakota2% Wyoming2% Alaska2% Hawaii2% Pennsylvania2% South Dakota2% Illinois2% Iowa1% New Jersey1% Connecticut1% Missouri1% Indiana1% Louisiana1% British Columbia, Canada1% Nevada1% Netherlands1% Oklahoma1% New York1% Arkansas1% Nebraska1% Alabama1% North Carolina1% Georgia1% Ohio

<1% Germany, United Kingdom, New Mexico, Manitoba,Canada, Florida, South Carolina, New Zealand, Sweden,Maryland, Mississippi, Italy, Massachusetts, Virginia,Washington, D.C., Kansas

Age Groups Represented 4% 0-5 years5% 6-10 years9% 11-17 years7% 18-24 years

10% 25-34 years12% 35-44 years21% 45-54 years40% 55-64 years





14

37% 65-74 years8% 75 and over

15




22% 1 traveler59% 2 travelers8% 3 travelers7% 4 travelers3% 5 travelers

<1% 6 travelers1% 7 travelers

-- 8 travelers-- 9 travelers

1% 10 travelers-- more than 10


AllUsed


8% National Park brochure/book/website 20%6% Automobile club (i.e. AAA) 12%4% Official MT website (VisitMT.com) 10%4% Official MT guidebook magazine 9%3% Online Video 4%2% Consumer online reviews (i.e. TripAdvisor) 11%2% Guide book (i.e. Frommer's Lonely Planet) 8%2% Other travel websites 9%1% Professional online travel reviews 3%1% Magazine/newspaper articles 5%1% Social media (i.e. Facebook) 5%1% Mobile apps 6%1% Info. from special events 2%1% Info. from private businesses 6%

<1% Used a chamber/ visitor center 2%<1% State Park brochure/website 4%

-- Montana advertising campaign 2%


AllUsed

22% Map applications (i.e. GoogleMaps) 46%15% Mobile apps 23%11% Consumer online reviews (i.e. TripAdvisor) 16%10% Motel/restaurant/gas station employee 23%

9% Visitor information center staff 18%9% Brochure information rack 25%7% Official highway information signs 19%5% Official MT guidebook magazine 14%4% Billboards 10%4% Guide book (i.e. Frommer's Lonely Planet) 8%3% Official MT website (VisitMT.com) 9%2% Social media (i.e. Facebook) 6%

16


Sites Visited on Trip44% Glacier National Park41% Lewis & Clark Interpretive Ctr, Great Falls30% Yellowstone National Park24% CM Russell Museum, Great Falls23% Other Montana State Parks19% Little Bighorn Battlefield12% Pompey's Pillar8% Ghost towns7% National Bison Range7% Fort Peck Lake7% Flathead Lake State Parks7% Bighorn Canyon Nat'l Recreation Area7% MT Historical Museum, Helena7% Ft. Peck Interpertive Center & Museum6% Missouri River Breaks Nat'l Monument6% Lolo Pass Interpretive Center5% C.M. Russell National Wildlife Refuge4% Missouri Headwaters State Park3% Lewis & Clark Caverns State Park3% Hot springs2% Museum of the Rockies, Bozeman2% Rocky Mountain Elk Foundation2% Grizzly & Wolf Discovery Center, West Yellowstone1% Big Hole Battlefield1% Bob Marshall Wilderness1% Virginia/Nevada City1% Clark Canyon Reservoir

Group Characteristics8% of groups with all first time visitors

81% of groups with all repeat visitors11% of groups with mixed first time and repeat visitors21% Flew on a portion of their trip


80% Plan to return within 2 years




22% Just passing through 27%17% Business/convention/meeting 18%2% Shopping 2%2% Other 2%

17

Activities

47% Scenic driving28% Day hiking27% Nature photography25% Car / RV camping24% Visiting Lewis & Clark sites23% Visiting other historical sites22% Visiting museums20% Recreational shopping19% Wildlife watching19% Visit local brewery9% Visiting Indian reservations6% Attending festivals or events6% Viewing art exhibits5% Visit farmers market4% Horseback riding4% Golfing4% Fishing / fly fishing3% Attend wedding3% Visit local distillery3% Dinosaur attraction3% Birding2% Motorcyle touring2% Hunting2% River rafting / floating2% Sporting event2% Canoeing / kayaking2% Rockhounding1% Backpacking1% Motorboating1% Attending performing arts1% Rock climbing1% Geocaching1% Mountain biking

<1% Bicycling<1% OHV / ATV<1% Skiing / snowboarding<1% Snowmobiling<1% Snowshoeing<1% Road / tour bicycling

-- Cross-country skiing

Travel Mode to Enter MT67% Auto/Truck18% Air14% RV/Trailer1% Motorcycle

-- Train-- Bus-- Other


54% of nights spent in Central Montana Region19% of nights spent in Glacier Country12% of nights spent in Southeast Montana Region6% of nights spent in Southwest Montana Region6% of nights spent in Yellowstone Country3% of nights spent in Missouri River Country

Percent of Nights Spent in Each Lodging Type

55% Hotel/motel22% Home/condo/cabin of friend/relative10% Private campground

4% Public land camping4% Vehicle in parking area1% Resort/condominium1% Other1% Rented entire cabin/home1% My second home/condo/cabin1% Guest ranch1% Bed & Breakfast

<1% Rented room in home

Montana Entry Points13% Superior12% Great Falls Air10% Monida9% Sweetgrass8% Wibaux/Beach8% Lodge Grass7% West Yellowstone7% Fairview4% Alzada4% Culbertson/Bainville4% Billings Air2% Bridger 72

18


attractionall

attractions28% Glacier National Park 50%14% Open space / uncrowded areas 51%11% Lewis & Clark history 30%11% Family/friends 19%9% Northern great plains / badlands 29%8% Mountains / forests 62%4% Yellowstone National Park 25%3% Special events 6%3% Fishing 10%3% Other Montana history & culture 24%2% Wildlife 20%1% Rivers 48%1% Resort / guest ranch 4%1% Skiing / snowboarding 2%

<1% Hunting 5%<1% Native american history &culture 21%<1% Lakes 30%

-- Snowmobiling <1%-- A Montana State Park 6%






19

Residency16% Alberta, Canada13% Washington6% North Dakota6% Idaho5% California4% Colorado4% Wyoming4% Minnesota3% Ohio3% Tennessee3% Saskatchewan, Canada3% Oregon3% Texas3% Arizona3% Michigan2% Missouri2% Illinois2% Florida2% Kansas2% Louisiana1% South Dakota1% Iowa1% Utah1% Virginia1% Oklahoma1% Austria1% Georgia1% Alabama1% Wisconsin1% Australia1% Ontario, Canada1% Kentucky

<1% New Jersey, Switzerland, Germany, Maine, Nebraska,British Columbia, Canada, Indiana, Washington, D.C.,North Carolina, Nevada, Manitoba, Canada, NewMexico, Alaska, New York, Japan, Arkansas, Hawaii

Age Groups Represented 3% 0-5 years3% 6-10 years4% 11-17 years4% 18-24 years

10% 25-34 years12% 35-44 years21% 45-54 years43% 55-64 years35% 65-74 years10% 75 and over





20




34% 1 traveler57% 2 travelers4% 3 travelers4% 4 travelers2% 5 travelers

<1% 6 travelers-- 7 travelers-- 8 travelers-- 9 travelers-- 10 travelers-- more than 10


AllUsed


8% National Park brochure/book/website 20%5% Automobile club (i.e. AAA) 14%5% Mobile apps 10%3% Official MT guidebook magazine 7%2% Official MT website (VisitMT.com) 11%2% Regional MT travel guide(s) 6%2% Online travel agent (e.g., Travelocity) 2%1% Consumer online reviews (i.e. TripAdvisor) 10%1% Other travel websites 8%1% Social media (i.e. Facebook) 6%1% Info. from private businesses 3%1% Magazine/newspaper articles 6%

<1% Guide book (i.e. Frommer's Lonely Planet) 1%<1% Online Video 4%<1% Professional online travel reviews 1%

-- "Made in Montana" website 1%-- Info. from special events 1%-- MT community travel guide(s) 4%-- Montana advertising campaign 1%-- State Park brochure/website 7%


AllUsed

29% Used No Sources 33%21% Search engine (e.g., Google) 31%

9% Map applications (i.e. GoogleMaps) 24%7% National Park brochure/book/website 17%6% Other 11%5% Visitor information center staff 15%5% Mobile apps 12%5% Official highway information signs 16%4% Regional MT travel guide(s) 7%3% Motel/restaurant/gas station employee 11%2% Brochure information rack 10%1% Official MT guidebook magazine 5%1% Consumer online reviews (i.e. TripAdvisor) 7%1% Official MT website (VisitMT.com) 4%

<1% Billboards 4%<1% MT community travel guide(s) 5%

-- "Made in Montana" website 1%-- Guide book (i.e. Frommer's Lonely Planet) 3%-- Social media (i.e. Facebook) 4%-- State Park brochure/website 6%

21

This report summarizes nonresident visitors to Montana during quarter(s) 1, 2018.These travelers spent at least one night in the following city: GreatFalls.This sample size of 33 survey respondents, which equates to 7.9% of all nonresidentvisitors, represents a total of 118,318 people.

Sites Visited on Trip59% Lewis & Clark Interpretive Ctr, Great Falls41% Other Montana State Parks26% Glacier National Park18% Hot springs11% CM Russell Museum, Great Falls6% Bob Marshall Wilderness4% Ft. Peck Interpertive Center & Museum4% Fort Peck Lake4% Flathead Lake State Parks4% Little Bighorn Battlefield4% C.M. Russell National Wildlife Refuge3% MT Historical Museum, Helena

-- Pompey's Pillar-- Missouri River Breaks Nat'l Monument-- Bighorn Canyon Nat'l Recreation Area-- Ghost towns-- Missouri Headwaters State Park-- Big Hole Battlefield-- Lolo Pass Interpretive Center-- Rocky Mountain Elk Foundation-- National Bison Range-- Clark Canyon Reservoir-- Lewis & Clark Caverns State Park-- Museum of the Rockies, Bozeman-- Virginia/Nevada City-- Yellowstone National Park-- Grizzly & Wolf Discovery Center, West Yellowstone

Group Characteristics5% of groups with all first time visitors

83% of groups with all repeat visitors12% of groups with mixed first time and repeat visitors46% Flew on a portion of their trip

6% Own a 2nd property in MT-- Hired an outfitter

95% Plan to return within 2 years



34% Business/convention/meeting 36%14% Just passing through 15%3% Vacation/recreation/pleasure 10%2% Shopping 5%-- Other --

22

Activities

52% Scenic driving31% Visiting Lewis & Clark sites29% Recreational shopping28% Nature photography28% Wildlife watching27% Visit local brewery24% Day hiking14% Car / RV camping12% Visiting Indian reservations8% Attending festivals or events7% Skiing / snowboarding5% Viewing art exhibits5% Visiting other historical sites4% Attending performing arts3% Snowshoeing3% Visit local distillery2% River rafting / floating2% Visiting museums1% Geocaching1% OHV / ATV1% Attend wedding1% Sporting event

-- Backpacking-- Cross-country skiing-- Bicycling-- Motorcyle touring-- Hunting-- Dinosaur attraction-- Rock climbing-- Rockhounding-- Birding-- Horseback riding-- Visit farmers market-- Mountain biking-- Golfing-- Road / tour bicycling-- Motorboating-- Canoeing / kayaking-- Fishing / fly fishing-- Snowmobiling

Travel Mode to Enter MT50% Auto/Truck45% Air5% RV/Trailer

-- Train-- Motorcycle-- Bus-- Other


78% of nights spent in Central Montana Region7% of nights spent in Southeast Montana Region6% of nights spent in Southwest Montana Region5% of nights spent in Yellowstone Country4% of nights spent in Glacier Country

-- of nights spent in Missouri River Country

Percent of Nights Spent in Each Lodging Type

53% Home/condo/cabin of friend/relative39% Hotel/motel

3% Other3% Vehicle in parking area2% Private campground

<1% Bed & Breakfast<1% Resort/condominium

-- Guest ranch-- Public land camping-- My second home/condo/cabin-- Rented entire cabin/home-- Rented room in home

Montana Entry Points28% Great Falls Air14% Monida12% Bridger 7211% Billings Air10% Superior7% Helena Air6% Troy6% Sweetgrass3% Wibaux/Beach2% Lodge Grass

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attractionall

attractions65% Mountains / forests 71%13% Open space / uncrowded areas 19%7% Skiing / snowboarding 18%7% Special events 8%6% Glacier National Park 6%2% Family/friends 10%-- Fishing ---- Wildlife 49%-- Hunting ---- Rivers 63%-- Snowmobiling 6%-- Resort / guest ranch ---- A Montana State Park 53%-- Other Montana history & culture 6%-- Lewis & Clark history 16%-- Northern great plains / badlands ---- Lakes 53%-- Yellowstone National Park 53%-- Native american history &culture 47%


Restaurants -- -- -- -- --Shopping opportunities -- -- -- -- --

Attractions -- -- -- -- --Activities -- -- -- -- --

Directions/maps -- -- -- -- --Weather -- -- -- -- --Lodging -- -- -- -- --

Camping -- -- -- -- --Road Information -- -- -- -- --

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Residency20% Alberta, Canada16% Texas14% Washington10% Colorado10% Idaho5% Minnesota3% North Carolina3% Utah3% California3% Nevada2% Arizona2% North Dakota2% West Virginia2% Saskatchewan, Canada1% Missouri1% New York1% Louisiana1% Ohio1% Georgia1% Pennsylvania1% Michigan

Age Groups Represented 3% 0-5 years3% 6-10 years2% 11-17 years

19% 18-24 years13% 25-34 years20% 35-44 years27% 45-54 years33% 55-64 years14% 65-74 years7% 75 and over





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Travel Group Type59% Self23% Couple10% Immediate Family

-- Family & Friends6% Friends2% Business Associates

-- Extended Family-- Organized Group or Club


59% 1 traveler31% 2 travelers6% 3 travelers2% 4 travelers1% 5 travelers1% 6 travelers

-- 7 travelers-- 8 travelers-- 9 travelers-- 10 travelers-- more than 10


AllUsed

46% Search Engine (i.e. Google) 51%4% Used no sources 33%3% Official MT website (VisitMT.com) 7%3% Online travel agent (e.g., Travelocity) 5%2% Automobile club (i.e. AAA) 4%2% Social media (i.e. Facebook) 20%1% Consumer online reviews (i.e. TripAdvisor) 1%1% Other travel websites 1%

-- "Made in Montana" website 3%-- Guide book (i.e. Frommer's Lonely Planet) ---- Info. from private businesses 4%-- Info. from special events ---- MT community travel guide(s) ---- Magazine/newspaper articles 10%-- Mobile apps 11%-- Montana advertising campaign 3%-- National Park brochure/book/website 8%-- Official MT guidebook magazine 3%-- Online Video 8%-- Other 4%-- Professional online travel reviews 2%-- Regional MT travel guide(s) ---- State Park brochure/website 8%


AllUsed

34% Map applications (i.e. GoogleMaps) 39%14% Search engine (e.g., Google) 40%

5% Used No Sources 39%5% Consumer online reviews (i.e. TripAdvisor) 4%3% Official highway information signs 13%2% Official MT website (VisitMT.com) 3%1% Billboards 1%

-- "Made in Montana" website ---- Brochure information rack 4%-- Guide book (i.e. Frommer's Lonely Planet) ---- MT community travel guide(s) ---- Mobile apps 8%-- Motel/restaurant/gas station employee ---- National Park brochure/book/website 1%-- Official MT guidebook magazine 2%-- Other ---- Regional MT travel guide(s) 6%-- Social media (i.e. Facebook) 3%-- State Park brochure/website 12%-- Visitor information center staff 1%

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Documents

This report summarizes nonresident visitors to Montana during … · 2018. 10. 30. · This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, 2014. These