This week 47,711 local listeners* will tune in to This week 47,711 local listeners* will tune in to COUNTRY 106.7!COUNTRY 106.7!

Carrie Underwood

Age and Gender Profile*Age and Gender Profile*57.0% of our listeners are female43.0% of our listeners are maleKeith Urban

Tim McGraw

43.0% of our listeners are male

58.2% of our listeners are 25-54 years old.

May 2013:O t 1067

*Source: BBM Spring 2013, Central Cume 12+, Mon-Sun 5a-1a

**Country Music Listeners in Kitchener**Country Music Listeners in Kitchener--Waterloo…Waterloo…22% Are Owners, Managers and Professionals 11% are retired15% are employed within the clerical or related field10% h k

Brad PaisleyTaylor Swift On www.country1067.com

41,165 unique visitors*558,323 page views*31,153 online streams*18,884 loyalty members***

Source: *Omniture Analytics ***M2o Media10% are homemakers

10% are trades people 48% have started or completed a university, collegeor post-graduate education62% own their own home10% own a vacation property64% have an RRSP

M2o Media

64% have an RRSP90% of Country listeners tuned into radio yesterday44% earn a Household Income of over $75,000

****Source: BBM RTS Kitchener-Waterloo Fall 2009, A12+ who listen to Country 106.7

www.country1067.comJuly 2013

COUNTRY 106.7 is Waterloo region’s only local choice for Country Music!

COUNTRY 106.7 starts your morning with Jennifer Campbell, one of the most respected names in Canadian C t di !

Jennifer Campbell

Country radio!

COUNTRY 106.7 is your home for Today’s Best Country all day long!

Traffic LIVE rush hour traffic reports morning and afternoon

h h h l h lWeather with weather specialist John Wilson

country1067.com is the online destination for COUNTRY 106.7 listeners looking for music, events and details on the most exciting contests around!

COUNTRY 106.7 Country Club is dedicated to treating our most passionate li l i i dlisteners to exclusive prizes, contests and more. Membership has surpassed 18,800 members (and growing)!

July 2013

47,700 Reached Weekly (Adults 12+/Central Market)

TOD

AY’S B

EST

Age % of Weekly Reach12-17 6.6%18-24 10.6%25-34 21.9%35-44 17 2%

T CO

UN

TRY C

OU

NTR

Y

TOD

AY’S B

EST CO

UN 35 44 17.2%

45-54 19.1%55-64 15.9%65+ 8.7%

% of Weekly Reach Weekly Reach (A18+)Sex

106.7 TOD

AY’S BEST C

NTR

Y CO

UN

TRY 106.7 T Sex

Male 44.0% 19,600Female 56.0% 25,000

Household Size1-2 Persons 40.7% 18,2003-4 Persons 48.6% 21,7005+ Persons 10.7% 4,800

CO

UN

TRY C

OU

NTR

Y 10

TOD

AY’S BEST C

OU

NTR ,

University Degree/Post Grad 41.6% 18,500

Owners/Managers/Professionals 21.7% 9,600

Household Income $60,000+ 52.5% 23,400

Household Income $75 000 41 9% 18 700

06.7 TOD

AY’S B

EST CO

RY C

OU

NTR

Y 106.7 TO

Household Income $75,000 41.9% 18,700

Household Income $100,000+ 25.9% 11,600

OU

NTR

Y CO

UN

TRY 106.

OD

AY’S B

EST CO

UN

TRY

Source: BBM Spring 2013 (March 4 – April 28), MicroBBM5.1,Kitchener-Waterloo Central Market, Monday to Sunday, 5a-1a

.7 TOD

AY’S B

EST

www.country1067.com

TODAY’S BEST COUNTRY COUNTRY 106.7 TODAY’S BEST COUNTRY COUNTRY 106.7 TODAY’S BEST COUNTRY COUNTRY

Y CO

UN

TRY 106.7

COUNTRY 106.7 plays Today’s Best Country for the Tri-Cities and surrounding area including Guelph and Brantford.

Rogers Kitchener Radio Group305 King St. W., Kitchener, ON N2G 4E4PH: (519) 743-2611 FAX: (519) 743-7510FAX: (519) 743 7510 www.chymfm.comwww.country1067.comwww.570news.com

46.4% of Canada’s labour force is female.Women make up 52 7% of professionals

Working women and women entrepreneurs are the primary decision-makers in Canadian households, influencing 95% of purchasing decisions. Centre for Women’s Research

Women make up 52.7% of professionals.HR Development Canada

Women Aged 35-54 Top 15 Retail Spending $250+

As a demographic, working moms are logically the most desirable sector of all. Their personal income alone represents enormous purchasing power, especially for the 34 % of Canadian business owners… Terry Poulton, Strategy 10/20/03

9.4% of Women Aged 359.4% of Women Aged 35--54 will listen54 will listento COUNTRY 106.7 this week!*to COUNTRY 106.7 this week!*

Source: BBM RTS Kitchener-Waterloo Fall ‘09

*Source: Airware BBM Spring 2013, Central Cume F35-54