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EntertainmentEntertainment andand

EducationEducation

For Social and Behavior ChangeFor Social and Behavior Change

Lecturer: Esta de FossardLecturer: Esta de Fossard

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EntertainmentEntertainment

Many formsMany formsDefinitionDefinitionAttractionAttraction

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Definition of EntertainmentDefinition of EntertainmentFrom the Latin From the Latin teneretenere = to hold= to hold

Entertainment “holds” the attention of the audience.

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The 5 The 5 ““EE””ss of Entertainmentof Entertainment

EmotionEmotionEmpathyEmpathyExampleExample(Self)(Self)--EfficacyEfficacyEgoEgo

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Definition of EducationDefinition of Education

From the LatinFrom the LatinEducareEducare = to lead out of= to lead out ofOriginal definition: Original definition: ““To To assist at the birth of a childassist at the birth of a child””

Education = encouraging and enabling a person to develop and grow

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What Education Does For UsWhat Education Does For Us

Enriches knowledgeEnriches knowledgeEmpowers growthEmpowers growthEnhances lifeEnhances life

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Entertainment + EducationEntertainment + Education

Engages and holds emotionsEngages and holds emotionsEncourages empathyEncourages empathyProvides knowledgeProvides knowledgeProvides examplesProvides examplesOffers sense of selfOffers sense of self--efficacyefficacyEnhances egoEnhances ego

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Planning the EntertainmentPlanning the Entertainment-- Education ProjectEducation Project

Design the EntertainmentDesign the EntertainmentAdd in the appropriate EducationAdd in the appropriate Education•• NaturallyNaturally•• SubtlySubtly•• GraduallyGradually

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If you fail to plan, If you fail to plan, you are planning to fail!you are planning to fail!

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A Joint EffortA Joint EffortEntertainment is Entertainment is created by the writer created by the writer and producerand producer

Education is provided Education is provided by the design teamby the design team

Photos by Harvey Nelson.

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The Design TeamThe Design TeamProgram ManagerProgram ManagerFunding Agency RepresentativeFunding Agency RepresentativeResearcher/EvaluatorResearcher/EvaluatorContent SpecialistsContent SpecialistsOther NGOsOther NGOsWriter(s)Writer(s)Audio/Video DirectorAudio/Video DirectorMinistry RepresentativesMinistry RepresentativesAudience RepresentativesAudience Representatives

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Optional Design Team MembersOptional Design Team Members

Promotions ManagerPromotions ManagerSupport Materials WriterSupport Materials WriterResource RepresentativesResource Representatives

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Planning Planning

Planning requires:Planning requires:-- Selecting the audience/sSelecting the audience/s-- ResearchResearch-- Message articulationMessage articulation-- Medium SelectionMedium Selection-- Format selection Format selection -- Program design Program design

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The Design WorkshopThe Design Workshop

Photo by Harvey Nelson.

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Design WorkshopDesign Workshop

Precise knowledgePrecise knowledgeChange of behaviorChange of behaviorNew behaviorNew behaviorDesign documentDesign document

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The Design DocumentThe Design Document

Table of ContentsTable of Contents•• Design team membersDesign team members•• JustificationJustification•• AudienceAudience•• Program formatProgram format•• EvaluationEvaluation•• TimelineTimeline•• Support materialsSupport materials

For Each ProgramFor Each Program•• Measurable Measurable

objectivesobjectives•• PurposesPurposes•• AttitudeAttitude•• ContentContent

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Importance of Design DocumentImportance of Design Document

Design Document

Directors & Actors

Script Writers

Review Team

Audience

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Design Document ContentsDesign Document Contents

The Series as a WholeThe Series as a WholeIndividual Program ContentIndividual Program ContentAuxiliary MaterialsAuxiliary MaterialsMonitoring and EvaluationMonitoring and Evaluation

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The Series as a WholeThe Series as a Whole

1.1. JustificationJustification2.2. AudienceAudience3.3. Measurable ObjectivesMeasurable Objectives

Know (K)Know (K)Feel/Attitude (A)Feel/Attitude (A)Do/Practice (P)Do/Practice (P)

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Measurable Objectives refer to the Measurable Objectives refer to the AudienceAudience

Objectives must be S M A R T:Objectives must be S M A R T:SpecificSpecificMeasurableMeasurableAppropriateAppropriateRealisticRealisticTime bound Time bound

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Which is Which is measurable?measurable?

1. There will be increase in the number of 1. There will be increase in the number of people who feel comfortable with the people who feel comfortable with the idea of family planning. idea of family planning.

2. There will be an increase in the number 2. There will be an increase in the number of couples coming to the clinic to seek of couples coming to the clinic to seek family planning counseling. family planning counseling.

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Program PurposesProgram Purposes

PURPOSES refer to the PROGRAMS. PURPOSES refer to the PROGRAMS. Program purposes can beProgram purposes can be

-- To educateTo educate-- To updateTo update-- To reinforceTo reinforce-- To encourageTo encourage-- To increase awareness ofTo increase awareness of-- To demonstrateTo demonstrate-- To motivateTo motivate-- To help overcomeTo help overcome-- Etc. Etc.

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Overall Message & Emotional Overall Message & Emotional FocusFocus

MessageMessage–– a brief summary statement of a brief summary statement of overall overall ““educationaleducational”” content of the entire content of the entire program. program.

Emotional FocusEmotional Focus-- What the audience should What the audience should FEEL while viewing or listening to the FEEL while viewing or listening to the programs. programs.

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Number and Length of ProgramsNumber and Length of Programs

The number of programs in the The number of programs in the seriesseries

The length of each program The length of each program

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TOPICSTOPICS

Main topicsMain topicsNumber of programs devoted to each Number of programs devoted to each topic topic Order in which main topics will Order in which main topics will appear: (Sequential or spread out appear: (Sequential or spread out through the series) through the series)

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PART 2PART 2 Individual Program Information Individual Program Information

Measurable ObjectivesMeasurable ObjectivesPurposesPurposesSpecific ContentSpecific Content

for each programfor each program

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FOCUS REQUIRES SELECTIONFOCUS REQUIRES SELECTION

KISS – Keep It Short and Simple!!!!!

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Specific Content of Each ProgramSpecific Content of Each Program 7 Cs7 Cs

The 7 Cs of Precise, accurate and effective The 7 Cs of Precise, accurate and effective Message Content. Message Content.

CompleteCompleteClearClearCorrectCorrectConciseConciseConsistentConsistentCompellingCompellingCulturally appropriateCulturally appropriate

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GLOSSARYGLOSSARY

Definitions of technical wordsDefinitions of technical words

Translation of words where Translation of words where necessarynecessary

Initials and AcronymsInitials and Acronyms

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FollowFollow--up Activitiesup Activities

Script Review PanelScript Review PanelTime LinesTime LinesSupport MaterialsSupport MaterialsPromotional ActivitiesPromotional ActivitiesPrePre--testing, Monitoring and testing, Monitoring and EvaluationEvaluationSample ProgramSample ProgramStory SynopsisStory Synopsis