THIS WORLD SIGHT DAY, IT’S OKAY TO #BESHADY file#BE SHADY THIS WORLD SIGHT DAY, IT’S OKAY TO On October 10, wear your shades inside to raise awareness for visual impairment and

TOOLKIT

#BESHADY#BESHADYTHIS WORLD SIGHT DAY, IT’S OKAY TO

OCTOBER 10, 2013

POSTERSDIRECTIONS

1. Printorphotocopypostersonheavyweightpaper.

2. BeforeOct.10,placesignsinahigh-trafficarea.

#BE SHADY#BE SHADYTHIS WORLD SIGHT DAY, IT’S OKAY TO

On October 10, wear your shades inside to raise

awareness for visual impairment and blindness worldwide.

TOMS.com/World-Sight-Day

GRAB A PAIRand show you care

This World Sight Day, wear your shades inside to raise






80% don’t have to be

THE GIFT OF SIGHT

BRIGHTTOMS.com/World-Sight-Day


Wear

so more people can

#BE SHADY#BE SHADYTHIS WORLD SIGHT DAY, IT’S OKAY TO

On October 10, wear your shades inside to raise



GRAB A PAIRand show you care




THE GIFT OF SIGHT

BRIGHTTOMS.com/World-Sight-Day


Wear

so more people can




80% don’t have to be

POCKET INFO CARDDIRECTIONS

1. Cutoutthispostcardalongdottedlines.

2. Foldinhalf.

3. BringitalongtoyourWorldSightDayeventorprintmoretohandouttopeoplewhoaskabouttheday.

#BESHADY ON WORLD SIGHT DAY - 10.10.13

WHAT CAN I SAY WHEN SOMEONE WONDERSWHY I’M WEARING SHADES INSIDE?

a brief guide to

Thanks for being shady for sight!

TO FIND OUT MORE VISIT TOMS.COM/WORLD-SIGHT-DAY

285 MILLION PEOPLEare visually impaired or blind.SOURCE: IAPB.ORG

80 PERCENTof visual impairment worldwide can be cured or prevented.SOURCE: IAPB.ORG

9 OUT OF 10 PEOPLEwith visual impairment live in developing countries.SOURCE: IAPB.ORG

INDIVIDUALS WITH VISION LOSSoften have to give up their jobs or other income generating activities.SOURCE: WOGU, 2008

OVER 12 MILLION CHILDRENworldwide have visual impairment that can be improvedwith glasses.SOURCE: RESNIKOFF, 2008

2/3 OF PEOPLEwho are blind are female.SOURCE: WHO

1. CUT ME OUT

2. FOLD ME IN HALF

3. TAKE ME WITH YOU

Wear shades inside so more people can see worldwide

You can let them know you’re raising awareness for visual impairment and blindness worldwide.

BEING SHADY ONWORLD SIGHT DAYBEING SHADY ON

WORLD SIGHT DAY

the facts

D.I.Y. T-SHIRTSDIRECTIONS

1. Printthestencilsonthickpaperorcardstock.

2. Optional–Youcanscaleitlargerorsmallerinacopymachine.

3. Cutoutblackareaswithastraight–edgeknife.

4.UsefabricpaintorspraypainttostencilonshirtsorotherWorldSightDayitems.Designyourshirtanywayyoulike.

5.Atyourevents,bringstencilsforparticipantstomaketogether.

STENCILS:

STREET STENCILSDIRECTIONS

1. Laminateyournewstencilatanofficesupplystore.

2. Cutoutblackareaswithastraight–edgeknife.

3. Findthesurfacetomakeyourmark.

4. Useoneorbothofthesemethods.

• DUST GRAFFITI:Siftflourorpowderedchalkoverstenciltoleaveyourtemporaryeco-friendlymessage.

TIPS:

1.Don’tspill.Becarefulwhenremovingstenciltokeeplettersniceandcrisp.

2.Yourmessagewilllastlongeronasphaltthanonsidewalk.

• CLEAN GRAFFITI: Removedirttorevealyourmessagebyusingastrongcleaningagentandsomethingtoscrubwith(toothbrush,steelwool,orevenapowerscrubber).

TIPS:

1.Secureedgesofstencilwithtape.

2.Wallsareeasiertocleangraffitithantheground.

3.Don’trush.Gooverthesurface2to3times.

DUST GRAFFITI: CLEAN GRAFFITI:

MAKING THE STENCILS:STENCIL OPTIONS:

PHOTO FRAMEDIRECTIONS

1. Print frame on next page on heavy cardstock.

2. Cut frame out along dotted lines.

3. Use frame to capture people wearing shades inside. 4. Share the images on social media with the hashtag

#BESHADY

and show you careGRAB A PAIR

I’m wearing my SHADES INSIDE

so more people canSEE WORLDWIDE

285 MILLIONpeople are

VISUALLY IMPAIREDWORLDWIDE

THE GIFT OF SIGHT

BRIGHT

STICKERSDIRECTIONS

1. Buysheetsofstickerpaperfromyourlocalofficesupplystore.

2. Print.

3. Cutoutstickersandstickaway.

and

show

you

care

GRAB

A PA

IR

I’m

wea

ring

my

SHAD

ES IN

SIDE

so m

ore p

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e can

SEE W

ORLD

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285 M

ILLION

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IDE

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IFT OF

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T

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EVENT POSTERDIRECTIONS

1. Printorphotocopyposteronpaper.

2. Fillinboxestoletpeopleknowwhere,whenandwhotheycancontactforyourevent.

2. BeforeOct.10,placesignsinahigh-trafficarea.

WHERE: WHEN: CONTACT:

Join us!

On October 10, wear your shades inside to raise awareness

for visual impairment and blindness worldwide.



WHERE: WHEN: CONTACT:

Join us!

On October 10, wear your shades inside to raise awareness

for visual impairment and blindness worldwide.



PLEDGE SHEETDIRECTIONS

1. Printoutpledgesheet.

2. Postsheetupinacommunalplacewherepeoplecanseeit.Ex:bulletinboard.

3. Encouragepeopletopledgetheirnamesto“#BESHADY”forWorldSightDay.

01. 11

09. 19.

05. 15.

02. 12

10. 20.

06. 16.

03. 13.

07. 17.

04. 14.

08. 18.

Sign your name and pledge you’ll wear shades inside for World Sight Day

to raise awareness about visual impairment and blindness worldwide.


OCTOBER 10, 2013

01. 11

09. 19.

05. 15.

02. 12

10. 20.

06. 16.

03. 13.

07. 17.

04. 14.

08. 18.

Sign your name and pledge you’ll wear shades inside for World Sight Day

to raise awareness about visual impairment and blindness worldwide.


OCTOBER 10, 2013

EYE CHART CRAFTINGDIRECTIONS

1. Printoneoftheprovidedeyechartsonlettersizedpaper.

2. Gathermaterialssuchasmarkers,scissors,glue,magazinesandmore.

3. Collagetheeyechartwiththingsyouarehappytoseeeverydaybecauseofthegiftofsight.

4. Checkouttheexamplesonthispageforinspiration.

SAMPLES:

SH A

D E SF O R B

R I G H TE R D A Y S

World Sight Day W E A R Y O U R S H A D E S I N S I D E O N O C T O B E R 1 0 , 2 0 1 3 T O R A I S E

AWARENESS FOR VISUAL IMPAIRMENT AND BLINDNESS WORLDWIDE.

T O M S . c o m / W o r l d - S i g h t - D a y

IT S

O K AY T O B E

S H A D Y

World Sight Day W E A R Y O U R S H A D E S I N S I D E O N O C T O B E R 1 0 , 2 0 1 3 T O R A I S E

AWARENESS FOR VISUAL IMPAIRMENT AND BLINDNESS WORLDWIDE.

T O M S . c o m / W o r l d - S i g h t - D a y

I TS

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Documents

THIS WORLD SIGHT DAY, IT’S OKAY TO #BESHADY file#BE SHADY THIS WORLD SIGHT DAY, IT’S OKAY TO On October 10, wear your shades inside to raise awareness for visual impairment and