Thistle - Jardine · PDF filePizza Hut Hong Kong Launches Brand Campaign ... customer satisfaction has improved ... Jardine Matheson Group Managing Director Ben Keswick was

ThistleThe Magazine of Jardine Matheson

vol.2

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Strength of Group’s People Underpins Record Performance and Future Growth

> page 3

Pride in Performance Winners Showcase Breakthrough Performances> page 4

Mannings Meow Campaign is the ‘Talk of the Town’> page 23

Jardine Schindler – KeepingThe Region Moving

Future GrowthAs I settle into my new role as Group Managing Director following Anthony

Nightingale’s six years of impeccable leadership, the Group is very well placed thanks

to the clear strategies that have been pursued. As I said in my first annual address

held together with Anthony, I expect our expansion in the next few years to be driven

mainly by organic growth, supported by sensible bolt-on acquisitions or greenfield

developments, with perhaps a few exciting new ventures. This is all underpinned by

the excellent quality of our People right across the Group.

Most of our businesses are market leaders in their respective sectors, representing

well-established brands that have excellent opportunities for further growth. A fine

example is Jardine Schindler, the subject of our feature on pages 16-21. Over the last

few years, Jardine Schindler has focused on improving its position and profitability in

the Region’s emerging markets, with outstanding results. This success was recognized

in the 2012 Pride in Performance Awards where Jardine Schindler won the Business

Outperformance category, showcasing along with the other impressive award winners,

the breakthrough performances that drive our businesses forward.

I very much look forward to working with all our businesses and their People and am

confident that the Group will maintain its momentum and continue to achieve growth

in the years ahead.

Ben Keswick

At the Centre 2

Strength of Group’s People Underpins Record

Performance and Future Growth

Anthony Nightingale Steps Down After Over 42 Years

Pride in Performance Winners Showcase

Breakthrough Performances

London Meetings with China Leaders …

Spirit 26

Walk Up Jardine House Achieves New Fund-Raising Record for MINDSET

MINDSET Singapore Launches Second Year

Photo Exhibition Created by Sichuan Earthquake Schoolchildren

Mandarin Oriental, Jakarta Fun Bike Ride Supports Car-Free Programme …

Feature 16

Jardine Schindler – Keeping The Region Moving

People 32

Outdoor Leadership Test for Graduate Trainees

Tokyo Reunion

‘Count on Me’ at Wellcome Taiwan

Enterprise at Work … Jardine Fast Food

Restaurants (Taiwan)

Performance 22

Mannings Meow Campaign is the ‘Talk of the Town’

Appreciation for Jardine Aviation Services Staff

Industry ‘Oscars’ for Mandarin Oriental Hotels

Awards’ Admiration for Astra …

23

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Leadership 10

Hongkong Land Introduces LANDMARK Brand for

Central Hong Kong Portfolio

Gammon Wins Largest-Ever Solo Contract

Greater Recognition for THACO Kia in Vietnam

Pizza Hut Hong Kong Launches Brand Campaign …14

33

AT THE CENTRE



Against a background of an

increasingly challenging business

environment, the Jardine Matheson

Group performed well in 2011. There

were, in particular, excellent results

from Astra and Dairy Farm.

In the annual address to senior

executives following the results’

announcement, incoming Managing

Director Ben Keswick said that

despite the uncertain economic

environment, the Group was very

well placed thanks to the clear

strategies that had been pursued in

recent years.

“Most of our businesses are market

leaders in their respective sectors,

representing well-established brands

that have excellent opportunities for

further growth,” he said.

Mr Keswick said that the Group’s

core markets of Greater China and

East Asia would drive the bulk of

its earnings.

“These are markets where we have

a real competitive advantage, having

accumulated extensive knowledge

and built unique business networks

over many years.”

Mr Keswick also said that while its

businesses varied, building existing

operations through organic growth

must be the Group’s primary aim.

“I expect to see our expansion in

the next few years driven mainly by

organic growth, supported by sensible

bolt-on acquisitions or greenfield

developments, with perhaps a few

exciting new ventures,” he continued.

Mr Keswick said that the Group’s

philosophy was to create value over

the long term.

“We understand the importance

of providing the infrastructure and

resources necessary to grow our

businesses. And most importantly,

we strongly believe in investing in our

‘People’, as I believe that the strength

of the Group lies within its People,”

he added.

Our People, Our Strength

In his final annual address before

stepping down as Managing Director,

Anthony Nightingale also praised the

strength of the Group’s ‘People’ and

said that their shared attributes were

at the heart of Jardines’ culture and

critical to its performance.

“I believe many of our operations

have become world class, competing

well against the best in their

fields. The driving force behind

this transformation has been the

professionalism and management

skills of our People,” he concluded.

2011 Results

The Group achieved an underlying

profit before tax in 2011 of

US$4,784 million, an increase of

13%. Underlying profit attributable

to shareholders was 10% higher at

US$1,495 million while underlying

earnings per share were 9% higher at

US$4.13. Revenue for 2011, including

100% of revenue from associates and

joint ventures, was US$57 billion,

compared with US$47 billion in 2010.

Jardine Pacific saw good performances

across its operations, despite the

more difficult trading conditions

experienced by a number of its

businesses. Jardine Motors’ operation

in Hong Kong produced a good

result, but there were disappointing

performances in Southern China and

the United Kingdom. Jardine Lloyd

Thompson continued to perform well

and its contribution was enhanced by

the Group’s increased shareholding.

Hongkong Land’s commercial

property activities did well in 2011,

but its results were lower following a

reduced contribution from residential

developments. Dairy Farm continued

to generate profitable growth across

most of its banners. Mandarin

Oriental’s profits continued to recover

following improvements in occupancy

and room rates. Astra achieved record

results as its businesses performed

well in a strong trading environment.

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Pride in Performance Winners Showcase Breakthrough Performances

Winners of the 2012 Pride in Performance awards celebrate with (sixth from right) Jardine Matheson Group Managing Director Anthony Nightingale.

Anthony Nightingale Steps Down After Over 42 Years

After over 42 years with the Jardine

Matheson Group, the last six

as Managing Director, Anthony

Nightingale retired at the end of

March. The occasion was marked

by a reception held at Mandarin

Oriental, Hong Kong to bid him

farewell and to welcome his

successor, Ben Keswick.

Addressing friends and business

partners at the event, Mr Nightingale

reflected on his career with the

Group, which he joined in 1969

straight out of university. He also

reminded his audience of how

Jardines had changed since then.

“Over this period, Jardines has

evolved from an agency house,

concentrating

on trading and

shipping, to a large

diversified group.

If we adjust our

1969 and 2011

figures for inflation,

our profits have

grown 30 times,”

said Mr Nightingale.

Mr Nightingale,

who will remain

a non-executive

director of the

Group’s main listed companies,

said that he counted himself a very

lucky man to have made the decision

42 years ago to come to Hong Kong.

Outgoing and incoming Managing Directors toast friends and business partners at a gathering in Mandarin Oriental, Hong Kong.

JLT India Success Wins PIP Awards Grand Prize

JLT India, the Successful New Initiative

category winner, has carried off the

Pride in Performance (PIP) Awards

Grand Prize for establishing an

outstanding offshore service centre,

which has substantially reduced costs

and increased efficiencies for the

JLT group.

JLT India started life in 2006 with six

staff sharing a single laptop crowded

in a rented room. Today JLT India

occupies 80,000 sq. ft, employs 700

people and is JLT’s second largest

office. In just five years and with a

“As I look forward, I still see

tremendous opportunities for

Hong Kong as well as tremendous

opportunities for Jardines.”

Jardine Schindler – Business Outperformance

Toyota Sales Operation, Indonesia – Customer Focus

Guardian, Singapore – Marketing Excellence

Gammon, Hong Kong – Innovation and Creativity

Jardine Lloyd Thompson, India – Successful New Initiative and Grand Prize Winner

total investment of US$37 million, JLT

India has achieved US$31 million of

recurring annual cost savings for the

group, representing a 165% return

on investment. On the quality front,

customer satisfaction has improved

by over 20% and turnaround times

for claims processing has decreased

from five days to just 36 hours. JLT

India has also contributed to making

the group sharper, leaner and more

client-focused.

Customers for Life at Auto2000

In 2010, Auto2000, Indonesia’s

leading Toyota dealer, initiated a

comprehensive upgrade of its after-

sales service with the aim of winning

customer loyalty and converting

it into ‘Customers for Life’. The

programme also included expanding

workshop capacity and improving

financial performance. On all levels

it succeeded. Customer retention

rate increased from 50% to 66%,

maintenance and repair lead times

were reduced by 56% and workshop

capacity was increased by 23%.

Auto2000’s gross profit for its after-

sales business also increased by 26%

to US$3.4 million.

Guardian Singapore Goes Beyond Trustworthy to Trendy

The transformation of Guardian,

Singapore, the city-state’s largest

pharmacy chain, from an operation

best known for its patient care and

dispensing services into a trendsetting

health and beauty outfit was a winning

combination of innovative thinking and

marketing excellence.

From ‘pharmaceutical to

beauticeutical’ involved redesigning

stores, opening trendy new outlets

and expanding product offerings. The

approach paid off. Guardian’s annual

sales grew by 11.5% in 2011, profit

rose 26.6% and a survey showed

consumers rated Guardian as a

vibrant, fun and upscale shopping

destination while still retaining its

professional standards.

Gammon Innovation Ensures Project Success

Gammon used its highly developed in-

house Building Information Modelling

(BIM) programme to overcome the

intricate construction challenges

involved in its contract to build Opus,

a prestigious residential tower in Hong

Kong. BIM was used extensively to

manage and co-ordinate the building

process, evaluate the quantity of

materials required, as well as calculate

time and manpower needs. This

helped to reduce all potential risks and

ensured that Opus was completed on

time and on budget, further enhancing

Gammon’s reputation as a leader in

the Hong Kong construction industry.

Jardine Schindler Achieves New Heights

A realignment of strategy aimed at

driving growth, improving profitability

and expanding market share produced

impressive results for the Jardine

Schindler Group (JSG). Over a three-

year period, JSG grew its PATAM at

an average annual rate of 35.1%

and improved market share by 6%

to 20%. In the successful shake-up

of its Regional Operations Division,

JSG focused on enhancing sales

and marketing skills and on two key

Schindler elevator products –

the 3300AP, a commodity elevator

product line, and PORT, a patented

‘Top Range’ high-rise destination

control system.

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Group Managing Director Accompanies UK Prime Minister on Asia Tour

Jardine Matheson Group Managing Director Ben Keswick was

among the 55-strong group of businessmen who accompanied

United Kingdom Prime Minister David Cameron on his recent

visit to Japan, Indonesia, Malaysia and Singapore.

During their two-day visit to Indonesia, where the Group has

a strong presence through its investment in Astra, Mr Keswick

attended a business forum held at Mandarin Oriental, Jakarta,

which was addressed by Mr Cameron.

Britain is among the top ten investors in Indonesia, which

Mr Cameron described as “one of the most exciting emerging

economies of the 21st century. It has managed the transition

to become a stable democracy and is now one of the fastest-

growing and stable economies in the world.”UK Prime Minister David Cameron addressing the business forum held at Mandarin Oriental, Jakarta.

Visit to Toyota

Jardine Matheson Group Chairman

Sir Henry Keswick and incoming and

outgoing Managing Directors Ben

Keswick and Anthony Nightingale

were accompanied by Astra President

Director Prijono Sugiarto and PT Toyota

Astra Motor President Director Johnny

Darmawan during Astra’s annual visit

to Toyota in Tokyo. Astra is the sole

distributor of Toyota in Indonesia and

the occasion was the launch of Toyota’s

latest mid-sized sports car, the Toyota 86.

The enduring relationship between

Toyota and Astra extends back to 1969

when Astra was appointed the sole

agent in Indonesia for Toyota Motor

Sales Co. Ltd. In 1971, that agency was

transferred to PT ToyotaAstra Motor

(TAM), a newly-established joint venture

between Toyota and Astra. Over the last

43 years the partnership has gone from

strength to strength and today TAM sells

Toyota vehicles in Indonesia through

five main dealers, the largest of which is

Auto2000 with 145 branches.

Last year in spite of the earthquake

in Japan and some supply difficulties,

TAM sold a record 311,136 Toyota cars

Centre: Akio Toyoda, Chief Executive Officer, Toyota Corporation Japan, poses as a racing driver to promote the new Toyota sports car with, from left, Masahiro Nonami, President, PT Toyota Motor Manufacturing Indonesia; Ben Keswick; Sir Henry Keswick; Anthony Nightingale; Prijono Sugiarto, President Director, Astra; and Johnny Darmawan, President Director, PT Toyota Astra Motor.

in Indonesia compared with 280,989

cars in 2010, reinforcing Toyota’s

position as the established market

leader in the country. The company

is also remodelling its IT systems to

enable it to have closer contact with

customers as sales in the Indonesian

automotive market move towards the

one million units level this year.

“With favourable Indonesian economic

conditions expected to continue in

2012, TAM is preparing to increase

its market share while maintaining

a top customer service rating,” said

Mr Darmawan. “Competition will

be met through innovative design

features, strong after sales service

and an expanded dealer network.”

Foundation Stone Laid for Hongkong Land Development in Beijing

Jardine Matheson and Hongkong Land executives, together with Beijing officials, celebrate the laying of the foundation stone for Hongkong Land’s new integrated retail development in Beijing, Wangfujing International Luxury Centre.

The foundation stone has been laid for

Wangfujing International Luxury Centre,

an integrated luxury retail project

that is being developed in the heart

of China’s capital by Hongkong Land.

Jardine Matheson Group Chairman Sir

Henry Keswick, Hongkong Land Chief

Executive Y K Pang, the Vice Mayor of

Beijing, Cheng Hong, and District Mayor

of Dongcheng District Niu Qingshan

officiated at the ceremony.

Located in the western part of

Wangfujing Dajie near Tiananmen

Square, the Complex will house

leading retail brands from around

the world, as well as an exclusive

luxury Mandarin Oriental hotel,

complementing an area that has

traditionally been one of the leading

retail and tourist destinations in

the city. On completion it will have

a total gross floor area of some

130,000 sq. m.

“Beijing is one of the world’s great

cities, a dynamic centre of culture,

history and economic growth.

Hongkong Land treasures this

opportunity to develop this iconic

project in one of the city’s most

prestigious areas,” said Mr Pang in

his address to dignitaries and guests

attending the ceremony. “Hongkong

Land looks forward to working

closely with the Beijing Municipal

Government and the Dongcheng

District Government as we design and

build what will become an important

Wangfujing landmark in the years

to come.”

Lord Powell Meets China’s Vice President

During a visit to Beijing, Matheson & Co

Director Lord Powell of Bayswater met

Vice President Xi Jinping.

Vice President Xi expressed pleasure

at Jardine Matheson’s long association

with China and his admiration for

the Group. The Vice President and

Lord Powell also discussed the

future of China-Britain relations and

Lord Powell conveyed an invitation

from the British Government to Mr Xi

to visit the UK. Lord Powell with China’s Vice President Xi Jinping.

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Group Chairman Visits China Projects

During a two-week period in March,


Sir Henry Keswick, accompanied by

Lady Keswick and directors Adam

Keswick, Y K Pang, David Hsu and Mark

Greenberg, travelled to eight cities in

mainland China to view the Group’s

projects there. Also accompanying the

Chairman was his cousin, Lily Jencks,

granddaughter of former Taipan and

Chairman Sir John Keswick.

During the visit, which included Sanya

on Hainan Island, Kunming, Chengdu,

Chongqing, Beijing, Shenyang,

Shanghai and Guangzhou, Sir Henry

was received by two members of

the Politburo, five ministers, twelve

vice ministers, and the heads of

many state-owned enterprises and

private companies.

While in Chengdu, the party visited

the site of Hongkong Land’s mixed-

use project, WE City, which is under

construction in Jinjiang District. In

Chongqing, Sir Henry and Vice Mayor

Ling Yueming officiated together at an

unveiling ceremony in Jardines’ new

corporate representative office.

During his four days in Beijing, Sir Henry

and Beijing Vice Mayor Cheng Hong,

along with Dongcheng District Mayor

Niu Qingshan, the British Ambassador

Sebastian Wood and other senior

officials, presided over the laying of the

foundation stone for Hongkong Land’s

Wangfujing International Luxury Centre.

In Shanghai, Sir Henry met two Vice

Mayors, Tu Guangzhao and Ai Baojun,

and inspected the site of Mandarin

Oriental’s future hotel in CITIC Pacific’s

development in Xiao Lujiazui, Pudong.

In Guangzhou, Sir Henry visited the

site of the soon to be opened Mandarin

Oriental Hotel in Taikoo Hui and several

London Meetings with China Leaders


Sir Henry Keswick has met with senior

Chinese officials visiting London

and hosted a dinner for the Mayor

of Chengdu.

During a banquet held by the China-

Britain Business Council (CBBC) in

honour of Li Changchun, a visiting

member of the Standing Committee of

the Political Bureau of the Communist

Party of China Central Committee,

Sir Henry had a brief discussion with

several Chinese officials. The event

provided an exclusive opportunity for

CBBC members and British

businesses to hear Mr Li speak

on the topic of ‘Cultivating

China Globally’ and what that

means for business.

Meanwhile, Sir Henry’s dinner

for Ge Honglin, the Mayor

of Chengdu, was held in The

Rosebery Rooms at Mandarin

Oriental Hyde Park, London.

The event was attended by

Group directors Simon Keswick

and Lord Leach and Hongkong

Land Chief Executive Y K Pang.

Centre left: Jardine Matheson Group Chairman Sir Henry Keswick leads the discussion at the dinner he hosted for the Mayor of Chengdu.

Dairy Farm and Zung Fu businesses,

which were representative of their

significant presence in the Province

where the Group employs 8,000 people.

While focusing on Jardines’ growing

involvement with China’s economy, the

visitors were often reminded of the

Group’s enduring links with China’s

past. In Chongqing, Lily Jencks visited

the house which, during the Second

World War, Sir John Keswick had shared

with the later Chinese premier Zhou

Enlai. In Shanghai, a senior managers’

luncheon was held in the actual office

on the Bund that had belonged in the

1930s and 1940s to Sir Henry’s father

and Lily Jencks’ grandfather.

Jardine Matheson Group Chairman Sir Henry Keswick and his party during their visit to Park Life, one of Hongkong Land’s residential projects in Shenyang.

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Maxim’s Adds More Brands to Mainland China Market

Hong Kong’s leading restaurant group,

Maxim’s, in which Dairy Farm holds

a 50% interest, has been expanding

its presence in mainland China with

the introduction of several more of its

winning brands into the marketplace.

Over the last 18 months, Maxim’s has

opened its first Chinese restaurants

in Shanghai and Guangzhou, added a

Simplylife Café Bakery to its portfolios

in Guangzhou and Shenzhen, and

introduced its Hong Kong Day concept

to Shenzhen.

The objective has been to further

develop the potential of the mainland

China market by building upon

Maxim’s success in Hong Kong.

With the opening of Wutongju at

Shanghai Xintiandi in May 2011,

Maxim’s introduced its innovative

concept of ‘Chinese cuisine, Western

service’ to Shanghai diners. The

restaurant is named after the French

Phoenix trees that have transformed

Shanghai’s cityscape and also displays

a unique French flair in its décor and

setting. Wutongju’s extensive menu

presents the best of Hong Kong

Mei-Xin Chinese cuisine – authentic

ingredients and tastes with a dash

of creativity.

Similarly, the opening of Maxim’s first

Jade Garden restaurant in the Tianhe

District of Guangzhou in August last

year has brought one of the group’s

most enduring brands to mainland

China diners. Jade Garden was Maxim’s

first Cantonese restaurant when it

opened in Hong Kong in 1971 and

over the past 40 years has evolved to

reflect customers’ changing tastes and

demands, with a seasoned yet creative

interpretation of Cantonese cuisine.

The opening in Shenzhen of Simplylife,

m.a.x. concepts’ European-style

café bakery, was this innovative

division’s first outlet outside Hong

Kong when it opened at the end of

2010. A second store has since been

added in Guangzhou. At the other

end of the spectrum, the traditional

Hong Kong-style café, Hong Kong Day,

delights Shenzhen customers with its

specialty menu of well-known Hong

Kong dishes.

As well as the introduction of new

brands, Maxim’s established brands

in mainland China also continue to

enjoy great success. Since opening

its flagship first cake shop and bakery

plant in Guangzhou in 2005, ‘Mei-Xin

Cakes’ has grown to some 100 outlets

in Guangdong province. Maxim’s

top-selling ‘Mooncakes’ are also now

available in major cities throughout

China. In addition, Maxim’s Genki

Sushi franchise has expanded to seven

outlets in Shenzhen and Guangzhou.

A measure of the strength of the

Maxim’s brand in mainland China

has been the raft of awards which it

has received in recent years. These

have included being voted one of the

‘Most Popular Consumer Brands in

Mainland China’ in the ‘Hong Kong

Corporate Branding Award’ organized

by Ming Pao Daily News and The

Chinese University of Hong Kong and

receiving the Metro Box ‘Best Brand

Enterprise in Greater China’ award for

two consecutive years.

To date Maxim’s has concentrated its

growth in mainland China in the South,

but as opportunities arise the group

plans to move into other key cities

such as it has done in Shanghai.

Maxim’s restaurant Jade Garden Guangzhou became a recipient of a Modern Weekly ‘Best Restaurants Award’ shortly after it opened in 2011.

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Hongkong Land Introduces LANDMARK Brand for Central Hong Kong Portfolio

Hongkong Land Introduces LANDMARK Brand for Central Hong Kong Portfolio

For the first time Hongkong Land has

introduced a brand to endorse the

high-end retailers within its Central

Hong Kong portfolio. New retail brand

‘LANDMARK’ unifies its four prestigious

shopping destinations in Central – The

Landmark, Alexandra House, Chater

House and Prince’s Building – under

one umbrella.

“LANDMARK will reintroduce the heart

of Central to local and overseas visitors

with a new identity, logo and stunning

visual imagery that highlight its world-

class quality,” explained Hongkong

Land Executive Director, Commercial

Property, Raymond Chow. “LANDMARK

represents authentic elegance

and a timeless nature, which are

characteristics of the four properties.”

The name LANDMARK was selected

because The Landmark is the signature

building in Hongkong Land’s Central

luxury retail portfolio. The striking

L-shaped logo created for the new

Gammon Wins Largest-Ever Solo Contract

Gammon Construction has won its

largest-ever solo contract, to build

a new concourse at Hong Kong

International Airport.

The HK$6.2 billion Midfield Concourse

Works contract was awarded to

Gammon by the Airport Authority Hong

Kong. As well as construction of the

new concourse in the midfield area of

the Airport, complete with 20 aircraft

stands and associated fixed-link bridges

and aircraft loading bridges, it will also

include extension of the Automated

People Mover tunnel from Terminal 1

to the Concourse, a new taxiway and

extension of the South Runway Road.

“Securing this contract is a reflection

of Gammon’s excellence in technical

capability,” said Chief Executive

Thomas Ho.

Gammon has an established track record

within the airport having participated

in large-scale projects which include

the Cathay Pacific Air Cargo Terminal,

SkyPier, North Satellite Concourse and

DHL Central Asia Hub.A computer generated image of the new concourse at Hong Kong International Airport which is to be built by Gammon in what will be its largest-ever solo contract.

brand was designed to represent a

building as well as a solid foundation

and to form an immediate association

between ‘LANDMARK’ and ‘luxury’

through the letter ‘L’. It features

decorative foliage inspired by

Hong Kong’s unique vegetation to

communicate growth, prosperity and

the evergreen nature of LANDMARK.

The colours associated with the

new branding are red for regality,

strength and pride; gold for elegance;

and black and white to form vivid,

stark contrasts.

To support the launch of LANDMARK,

Hongkong Land collaborated with

Rankin, one of the world’s top fashion

photographers, to produce images

that highlight the new brand.

The new LANDMARK brand unifies Hongkong Land’s four prestigious shopping destinations in Central.

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New Look for Oliver’s The Delicatessen

A new and improved store layout houses an expanded range of

products from around the world at Oliver’s The Delicatessen, which is

now in its 31st year at Prince’s Building, Central, Hong Kong.

The newly renovated store incorporates an extended section for wines,

which includes exclusive brands imported directly from Bordeaux,

an increased range of half bottles, and a selection of Rosé. A new

wine-tasting station is in operation daily for free wine tastings. There

is also a new salad counter and a wider range of products available at

the cheese counter, and meat and European Deli sections. In addition,

Oliver’s offers its own wine expert and personal shopper to help

customers fulfill all their wining and dining needs.The new store front of Oliver’s The Delicatessen in Prince’s Building, Central, Hong Kong.

Greater Recognition for THACO Kia in Vietnam

Truong Hai Auto Corporation (THACO),

in which Jardine Cycle & Carriage

holds a 32% interest, is strengthening

recognition and assertion of the

THACO Kia brand in Vietnam through a

series of initiatives.

‘THACO Kia – New recognition –

New Class’ was launched in the Kia

Giai Phong showroom, Hanoi. Kia’s

latest models, the Kia Cadenza and

Kia Rio 2012, were introduced along

with THACO Kia’s ongoing programme

to upgrade its showrooms to Kia’s

globally-standardized levels.

The Kia Giai Phong showroom is the first

in the northern region to undergo such

an upgrade and one of five out of some

40 THACO Kia showrooms nationwide.

“As one of Kia Motors’ key partners

in Asia, our investment in and

development of a distribution network

to Kia Motors’ global standards is

playing a vital role in Kia’s growth

strategy in the Vietnam car market,”

explained THACO Chairman Tran Ba

Duong. “Moreover, THACO Kia is

also asserting its growing reputation

in Vietnam of delivering the best-

quality products and services to

every customer.”THACO’s Kia Giai Phong showroom is the first in the northern region of Vietnam to undergo an upgrade to Kia’s globally-standardized levels.

JOS Partners with Apple in China

Jardine OneSolution (JOS) China has

achieved a key business development

milestone by becoming an Apple

Authorized Reseller. JOS now sells

the full range of Apple products to

enterprise customers in mainland China.

As one of a handful of enterprise

resellers of Apple in China, JOS China

is well-positioned to enlarge its

current customer base by matching

the potential needs of mobile device

integrated platforms in the commercial

world with Apple’s current leading role

in mobile devices.

“JOS has a proven track record of

selling Apple products to numerous

multinational corporations, and our

new partnership should bring us closer

to many medium-sized companies

as well,” said JOS China Managing

Director Thomas Wan. “JOS can create

unique value by providing customized

solutions and services.”

Online Shopping with Market Place by Jasons

Users simply have to log on to

www.marketplacebyjasons.com

through their PC, tablet or smart

phone to register account details

and begin shopping. Products can

be sorted by category, including

fresh food and deli, chilled and

frozen, grocery, wine and beverages,

and household items. Users can

also easily add items to their

favourites, a shopping list or their

online shopping cart for check out

and delivery.

The website features many

international recipes for customers

to try and there is also a designated

‘Wine Corner’, which features tasting

notes and pairing suggestions for

the quality wines that Market Place

by Jasons has selected from around

the world.

Pizza Hut Hong Kong Launches Brand Campaign

Pizza Hut Hong Kong has launched

an integrated new brand campaign,

‘Pizzas and More’, aimed at bringing

to life its core brand value – ‘Inspiring

Social Connection’.

With the concept of ‘Bringing Us

Together’, the campaign captures

different facets of emotion-charged

moments between people from

all walks of life who come to bond

together around a dining table. It also

marks the first time that Pizza Hut

Hong Kong has launched a ‘Grand

Menu’, which introduces an array of

new ‘Italian’ inspired cuisine including

signature dishes such as Pasta

Perfetto and a Supreme Pizza range.

“The campaign reflects our

commitment to raise the bar in food

quality, product innovation and variety

as Hong Kong consumers seek greater

dining satisfaction,” explained Pizza

Hut Hong Kong Marketing Director

Richard Leong.

The integrated campaign which

includes television, print, outdoor,

online, social media and in-store

advertising, also incorporates a charity

programme that advocates better

wellbeing in society.

Market Place by Jasons in Hong Kong

has launched an e-commerce platform

allowing time-conscious Hong Kong

consumers to explore and discover

its international food, wine and

grocery selection anytime, anywhere.

Astra ‘Shares with the Nation’ on 55th Anniversary

Astra has celebrated its 55th

anniversary with a series of events

under the theme ‘Share with

the Nation’.

The main event, which was held

at Astra’s Jakarta headquarters,

included a modern dance

performance and a history of the

group depicted through sand

painting. Astra’s subsidiaries and

branches across Indonesia staged

similar commemorations.

There are also other ongoing

anniversary activities taking place

during 2012. These include the

planting of 550,000 trees, 55,000

hours of training for

Small and Medium

Enterprises, ‘Exploring

the World of Astra’,

an exhibition of Astra

products, services,

and Customer

Service Relationship

programmes to be held

in five major Indonesian

cities, as well as an

Astra Photography

Contest and Exhibition.Astra’s 55th anniversary celebrations in Jakarta were presided over by the group’s Board of Directors.

Market Place by Jasons consumers in Hong Kong can now do their shopping online.

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Dairy Farm to Introduce IKEA to Indonesia

Dairy Farm is to operate IKEA home

furnishings stores in Indonesia

following the group’s listed subsidiary,

PT Hero Supermarket Tbk, being

awarded the franchise for the country.

PT Hero has already identified a

site in Tangerang, West Jakarta and

Indonesia’s first IKEA store is expected

to open there in 2014.

Dairy Farm currently has the IKEA

franchises for Hong Kong where it

operates three stores, and Taiwan

where it has four stores.

“We are pleased and excited by the

opportunity for PT Hero to represent

IKEA in the home furnishings market

in Indonesia,” said Dairy Farm Group

Chief Executive Michael Kok. “This will

further strengthen PT Hero’s offering

A computer-generated impression of Indonesia’s first IKEA store, which Dairy Farm subsidiary PT Hero is to open in Jakarta in 2014.

of quality consumer and durable

goods at competitive prices in this

expanding economy.”

JEC Grows Regional Business

Jardine Engineering Corporation

(JEC) has acquired Thermal Private

Limited, a specialist air-conditioning

and mechanical ventilation (ACMV)

engineering contractor in Singapore.

As an ACMV market leader, the

combination of Thermal Private

Limited’s in-depth experience and

capabilities with JEC’s wide range of

service offers is expected to create

a stronger business and boost JEC’s

market position in the commercial

and industrial building segments

in Singapore.

Meanwhile, JEC Thailand has won

the contract to supply, install and

commission the air-conditioning

and ventilation, electrical and

communication, sanitary, and fire

protection systems for a new commercial

building in Bangkok. The 34-storey

American International Assurance-

Capital Market Centre is expected to

become a new business hub in the

city and has been designed to meet

the Gold Credit System of ‘Leadership

in Energy and Environmental Design’

(LEED) standards.

Superjumbo Services from Jardine Aviation Services

Jardine Aviation Services (JAS) successfully handled the Hong Kong-

Beijing inaugural flight for China Southern Airlines’ new superjumbo,

the A380.

China Southern is the first operator in China of the A380, which is the

world’s largest commercial aircraft flying today.

“As the best-in-class ground services provider, JAS’ expert knowledge

in serving a complete host of different aircraft types, including the

A380, supports customer airlines as they realize their regional

ambitions,” said Jardine Aviation Services General Manager –

Marketing Services Dave Li.The new superjumbo A380 operated by Jardine Aviation Services’ client China Southern Airlines.

Mandarin Oriental Announces Developments in Atlanta, USA and Bodrum, Turkey

Mandarin Oriental Hotel Group

(MOHG) has announced developments

in Atlanta, USA and in Bodrum, Turkey.

In Atlanta, MOHG entered a long-term

management contract to rebrand

and operate an existing luxury

hotel and residences. The property,

‘The Mansion on Peachtree’, became

Mandarin Oriental, Atlanta with effect

from May 2012.

Situated in the heart of Buckhead, the

city’s most prestigious neighbourhood,

the hotel and residences are housed

in an iconic, 42-storey mixed-use

building, designed by celebrated

American architect Robert A M Stern.

The luxury hotel includes 127 spacious

guestrooms and suites, providing

guests with unparalleled views of

the city. The Residences at Mandarin

Oriental, Atlanta comprises 25 private

luxury homes perched above the city

skyline on floors 25 to 42. The new Mandarin Oriental, Atlanta.

Dairy Farm Brands Enter Vietnam and Cambodia

Dairy Farm brands Giant and Guardian

have entered the Vietnam market and

the group is now in a joint venture

in Cambodia following acquisition of

a 70% interest in the Lucky Market

Group Limited (LMG).

The first Giant hypermarket in Vietnam

is at Crescent Mall in District 7 of Ho

Chi Minh city where the 4,500 sq. m.

store caters to the needs of both local

and expatriate consumers through

its one-stop shop merchandising

concept. At the same time Guardian

has also created a presence in Ho Chi

Minh City with the establishment of

nine stores, all offering a full range of

health and beauty care products to

local customers.

Dairy Farm has formed a joint venture to operate Lucky supermarkets in Cambodia.

In Cambodia, Dairy Farm is now in a

joint venture with LMG to operate its

businesses there. LMG is the leading

supermarket and quick service

restaurant chain in the country where

it operates six Lucky Supermarkets,

eight Lucky Burger, four Luckafe and

seven Luck Gelato outlets. In the 19

years since it was founded, LMG has

grown rapidly and the ‘Lucky’ brand is

synonymous with quality and trusted

consumer products in Cambodia’s

retail sector.

Meanwhile, Mandarin

Oriental, Bodrum, a

luxurious hideaway resort

and branded Residences

at Mandarin Oriental will

be located on a 60-hectare

waterfront site on the

northern side of the Bodrum

peninsula, at ‘Cennet Koyu’

(Paradise Bay), offering

panoramic views over the

Aegean Sea. Due to open

in 2014, the resort will offer

82 exclusive guestrooms

and 20 suites, all with

sundecks and terraces,

and many with private

gardens and infinity-edged

pools. The 214 Residences

at Mandarin Oriental

will provide a unique

opportunity for ownership

along the Turkish Riviera,

which is also known as the

Turquoise Coast.

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FEATURE


Every day Jardine Schindler helps to

move over 100 million people across

the Region in its role as the exclusive

supplier of Schindler lifts, escalators,

and moving walkways for everything

from low-rise residential buildings

to commercial and high-rise towers.

Operating in 13 territories across the

region, Jardine Schindler incorporates

the latest innovative technologies to

supply safe, reliable and ecologically

sound building transportation

systems, including maintenance

and engineering.

The Jardine Schindler Group (JSG),

in which Jardine Pacific has a 50%

shareholding, is a highly successful

partnership which brings together

years of experience in business

management, regional specialization

and engineering excellence. The

relationship dates back to 1929 when

Jardine Engineering Corporation

was appointed as Schindler’s sole

distributor in Shanghai, where it

installed some of mainland China’s

earliest lifts. Since 1974, Jardine

Schindler has operated as a formal

joint venture between Schindler AG,

a Swiss, family-controlled company,

and Jardines. Today, Jardine Schindler

operates in markets across the Region

that can be broken down into three

categories: the developed markets

of Hong Kong/Macau, Singapore,

Malaysia and Taiwan where Jardine

Schindler has sizeable operations;

the emerging markets of Indonesia,

the Philippines, Thailand and Vietnam

where substantial growth has been

achieved in recent years; and frontier

markets such as Brunei, Cambodia

and Myanmar, and the latest addition,

Laos, where JSG recently sold its

first lift.

Jardine Schindler has three main

business lines – New Installation,

Existing Installation (Service)

and Modernization. In the New

Installation business, JSG’s strength

has traditionally been in the high-rise

segment, supported by products that

are world-renowned for their quality,

safety and leading edge technology.

One example is the newly launched

Personal Occupant Requirement

Terminal (PORT), a third generation,

patented high-rise destination

control system, which sets the

standard for all other such systems.

It is products such as PORT that have

enabled Jardine Schindler to capture

and maintain market leadership in

the high-rise segment.

In the last decade, the low-rise

residential segment has experienced

strong growth. This has been aided

by the development of the Schindler

3300AP which, following its launch in

2008, has helped JSG to achieve the

number two position in the low-rise

residential segment, both in terms of

value and units.

In addition to focusing on developing

new products, Jardine Schindler

has also introduced a number of

initiatives in recent years aimed

at developing leaders at all levels

of the business. Development and

advanced training programmes,

rigorous certification systems

and extensive training of all staff

have helped JSG build a highly

skilled workforce.

“This, coupled with the introduction

of new products, enabled us to

successfully defend our position as

the market leader in new equipment

sales in our territories of operations

in 2011,” explained JSG Chief

Executive Fernando Xavier. “These

results are also reflected in our

financial performance over the last

four years, which has seen good

revenue and earnings growth. We

are currently building on that and

are confident that we can continue to

sustain long-term business growth

and development.”Jardine Schindler’s lifts, escalators and moving walkways are an integral part of everyday life across the Region.

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Strong Presence in Hong Kong and Macau

Delivery at All Levels in Singapore

Schindler lifts have been in operation

in Hong Kong since the early 1930s

and today the Jardine Schindler

Group’s presence is as strong as

ever as the market leader in the New

Installation business.

Among the most prestigious recent

projects has been the lift system

for the 118-storey International

Commerce Centre (ICC), Hong Kong’s

tallest building and the fourth tallest

in the world, which was completed

last year.

“In close co-operation with Schindler’s

R&D team in Switzerland, we have

delivered a state-of-the-art lift

system which incorporates the latest

in Schindler’s PORT technology

and works seamlessly with the

building’s security to transport this

iconic landmark’s users to their

destinations,” said JSG Managing

Director, Hong Kong Rob Seakins.

Jardine Schindler’s Modernization

division in Hong Kong is also showing

strong growth with business more

than doubling over the last two years.

This has been driven by securing three

key projects in the Hong Kong Housing

Authority segment as well as work

with Hongkong Land to modernize

buildings in its Central portfolio such

as Jardine House, Prince’s Building and

Edinburgh House.

In Macau, where Jardine Schindler

has played a key role in the rapid

development of the enclave’s

urban environment, the market

has undergone a recent revival.

Last year Jardine Schindler secured

several major residential projects

which, coupled with the restart of

the Venetian casino projects, should

ensure substantial growth in its

maintenance portfolio.

Safety and quality have always been

synonymous with Schindler products

worldwide and a key element of its

reputation and success. In 2012,

Schindler Hong Kong became the

first lift company worldwide and

the first Electrical and Mechanical

company in Hong Kong to achieve

International Safe Workplace (ISWP)

certification, a programme which

focuses on employee and community

safety, facilitated by the World Health

Organization.

“We estimate that every day Schindler

products move over 10 million people

in Hong Kong alone,” said Mr Seakins.

“Achieving ISWP certification has

further improved the safety culture

within Jardine Schindler as we strive

to eliminate workplace accidents and

ensure the safest possible passenger

journeys for our users.”

Jardine Schindler Singapore has been

involved in many of the city-state’s

most prestigious developments, both

commercial and residential, since it

was established in 1975.

Most recently, Jardine Schindler’s

products have played a key role in the

successful completion of Hongkong

Land’s joint venture project Marina Bay

Financial Centre, which forms the heart

of Singapore’s new business district.

Comprising three office towers and

one residential tower, this project

has set new standards in the

A-grade office market in Singapore

in terms of luxury and prestige. With

over 100 lifts, most of which reach

a maximum speed of seven metres

per second and are integrated with

Schindler’s destination control

systems, the project showcases

the most advanced vertical transport

solutions in the world.

“Jardine Schindler’s products, with their

state-of-the-art technology and world-

class engineering, were the perfect

fit for this challenging project,” said

Schindler Singapore Managing Director

Hugo Martinho. “This installation forms

the pinnacle of our portfolio in terms of

technical specifications.”

Lift users in Hong Kong’s tallest building, the International Commerce Centre (ICC), enjoy the benefits of a state-of-the-art system incorporating the latest in Schindler’s PORT technology.

The achievement of ISWP certification reflects Jardine Schindler’s commitment to employee and community safety.

Award Winning Results in Malaysia

In Malaysia, which is both the largest and one of

the most competitive lift markets in Southeast Asia,

JSG subsidiary Antah Schindler Sdn Bhd (ASM) has

ranked in the top three in terms of value and units

for the past decade. Over the past seven years,

operating margins increased on average by 18%

while operating revenue increased with a Compound

Annual Growth Rate (CAGR) of 12.9% over the

same period.

A key ‘quality of earnings’ metric in the Schindler

Group worldwide is EBIT as a percentage of

operating revenue. For their excellent results over

a sustained period and for achieving a 19.2% EBIT

margin in an emerging market environment, Antah

Schindler was recently awarded the Schindler

Trophy, the group’s top accolade, which is

presented annually.

“Winning the Schindler Trophy is truly an honour,”

said Antah Schindler Managing Director Noky Wong.

“Employees that are empowered, experienced,

engaged and unified in working towards clearly

defined common goals have been the key to our

success. At ASM, the team is highly motivated

and committed to reaching even higher levels

of achievement.”

At the other end of the spectrum in

the high-end, low-rise residential

segment, which does not require

lifts with such advanced features,

Schindler S3300AP lifts are being

installed in two of MCL Land’s premier

residential developments – Este Villa

and The Palm.

“With full glass doors, LED lighting

and touch screen call panels, these

energy-saving lifts are adding unique

value to these developments,” said

Mr Martinho. “These contracts

reflect a growing demand for this

product and we look forward to

further strong growth in Singapore’s

residential market.”

Mirror design interiors are just one of the available features that have contributed to the popularity of the Schindler S3300AP in the low-rise residential segment.

In the highly competitive Malaysian lift market, JSG subsidiary Antah Schindler Sdn Bhd consistently ranks in the top three with projects such as Intermark in Kuala Lumpur where it has installed 31 Schindler lifts and PORT technology.

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Outstanding Performance from Regional Operations Division

Jardine Schindler’s greatest gains

over the last four years have been in

the emerging markets of Thailand,

Indonesia, the Philippines, Vietnam and

Cambodia. These countries, together

with Taiwan, comprise the Regional

Operations Division (ROD), which forms

the key driver of growth in JSG.

In 2008, ROD revised its strategy

to focus on leveraging two key

products – the Schindler 3300AP and

PORT technology. By so doing, ROD has

significantly improved its position and

profitability in these competitive and

price-sensitive markets, in particular

Indonesia, the Philippines and Vietnam.

With a progressive launch beginning

in 2008, and accompanied by an

integrated sales and marketing

programme, the Schindler 3300AP

quickly gained widespread acceptance

in the low-rise residential segment.

Over the period 2008 to 2011, sales

in this segment more than tripled and

sales value grew nearly fourfold.

“Success in this segment is a key to

profitability as it generates higher

margins than escalators or high-rise

lifts,” explained JSG Managing Director,

Regional Operations Jonathan Collins.

“With the competitive cost,

stylish design and excellent

energy rating of this innovative

elevator system, we were able

to successfully break into

the low-rise residential and

commercial building segments in

the ROD markets. For example,

we have installed the 3300AP in

Indonesia’s booming second- and

third-tier cities and it has also

helped us to achieve a higher

presence in the Taiwanese

residential market.”

There has been similar success in

the customized high-rise or ‘Top

Range’ segment where Jardine

Schindler has consistently held

the dominant market position

across the Region, with sales

more than doubling between 2009-2011

and revenue yielding a 150% increase in

spite of increased pressure on margins.

PORT technology has played a key

role in this with the system being

installed in several of Southeast

Asia’s most prestigious new buildings

including Park Ventures in Thailand,

Vattanac Tower in Cambodia, Indochina

Plaza in Vietnam and Rasuna Tower

in Indonesia.

“These key PORT installations serve

as important reference projects for

Jardine Schindler to consolidate its

clear market leadership in the Top

Range segment,” said Mr Collins.

ROD’s results speak for themselves.

From 2008 to 2011, New Installation

market share increased 43%, revenue

grew 17.6%, EBIT increased by 22%

and PATAM by 35.1%. This strong

performance was recently recognized

with JSG, specifically ROD, winning

the Jardine Matheson Group’s

Pride in Performance Award for

Business Outperformance.

“In the future, these developing

countries will become even more

important to Jardine Schindler,” said

Mr Collins. “The work we have done

in the past few years has positioned

us to be able to take advantage of

future growth opportunities and thus

further strengthen our position in

these key markets.”

Some 40 Schindler lifts featuring PORT technology as well as eight Schindler escalators are being installed in one of Cambodia’s newest high-rise buildings, Vattanac Tower.

Key PORT installations such as in the prestigious Park Ventures development in Bangkok, Thailand serve to consolidate Jardine Schindler’s clear market leadership in the Top Range segment.

Maintenance Standards Reflect Training

With the growth in JSG’s New

Installation sales has come

a corresponding demand for

maintenance services.

All Jardine Schindler’s service

technicians are assessed and

categorized in levels based on

belt colour – ranging from white

for new entrants, through yellow

and green, to red and black for

experts. Comprehensive training is

also provided on a regular basis to

upgrade skills.

At present, Jardine Schindler

has nearly 1,400 service

technicians, including

approximately 260 red and

black belts.

In addition, a continued

emphasis on improving safety

has complemented growth, in

turn cementing the company’s

reputation among customers

and employees. Corporate

governance has remained a

high priority too.

The Schindler 3300AP – A Low-Rise Solution

The Schindler 3300AP is a high performance, low

noise lift with a Class A-grade energy rating. It

has a powerful yet efficient gearless motor, which

drives a breakthrough ‘Traction Media System’

that saves on shaft space and completely

eliminates the need for a rooftop machine room,

thus freeing up valuable space for other design

features. In the event of a power failure, the

elevator’s ‘Automatic Evacuation’ feature takes it

safely to the nearest floor. The Italian-designed

elevator car comes with a choice of four interior

styles and a wide range of colours.

PORT – The Latest in High-Rise Technology

The intelligent PORT Technology

elevator system revolutionizes the

way people move through buildings

and represents the third generation

of the destination dispatch control

algorithm developed by Schindler.

While its predecessors, Miconic 10

and Schindler ID, focused on moving

people in an efficient manner, PORT

takes the concept of seamless transit

management to a new level, adding

more customization, communication,

security, energy-saving and style

features. The basis of the system is

to dynamically allocate passengers

going to the same or nearby floors

into the same elevator. The time it

takes for passengers to reach their

floor is greatly reduced as there are

fewer stops along the way. The system

is able to increase traffic efficiency

by as much as 30 per cent compared

to conventional elevator systems.

An ‘Energy Control Option’ mode

in the PORT also features an ability

to handle the demand for elevators

more intelligently and allows several

elevators in a group to go into energy

saving standby or sleep-mode during

non-peak periods.

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PERFORMANCE

Appreciation for Jardine Aviation Services Staff

Seven Jardine Aviation Services (JAS) staff members have

received appreciation awards from Singapore Airlines

(SQ) for their outstanding customer service.

Customer Service Duty Manager Angela Yip, Supervisors

Joey Shen, Irene Lee and Joe Fok, Passenger Services

Officers Joyce Wong and Kevin Yeung, and Baggage Services

Officer Alvin Chau each received a certificate of honour,

SQ timepiece and supermarket vouchers for their efforts.

“The team has displayed the professionalism and team

spirit of JAS people, who always go the extra mile to make

airline customers and travellers feel special,” said JAS

Chief Executive Enoch Lam.Accompanied by colleagues, Jardine Aviation Services staff members show off their appreciation awards from Singapore Airlines.


A new Mannings Hong Kong marketing campaign,

‘Mannings Meow’, has generated a huge positive

customer response. Within 24 hours of first being

aired, the television commercial had received

150,000-plus clicks on YouTube.

The commercial combines computer-generated

imagery with film in a heart-warming storyline

that portrays a family’s cat as the protector of

their sick daughter, who travels the globe looking

for a rare snow lotus to save her.

For the last eight consecutive years,

consumer surveys by Synovate

have identified Mannings as the

‘No. 1 Most Preferred Brand’ in

Hong Kong. Mannings remains

committed to maintaining this lead

position, which has been further

strengthened by the overwhelming

success of the ‘Mannings Meow’

campaign.

InnovAstra Promotes Innovation

Some 300 participants and

supporters from the 158 companies

under the aegis of the Astra group

gathered together for the 28th

annual InnovAstra, an inter-company

competition that aims to show that a

good process involving innovation will

produce good results.

In his address,

Astra President

Director Prijono

Sugiarto reiterated

the importance of

the 3W approach.

“A ‘Winning Team’

encourages us

to believe that

together we can

face any business

opportunity and challenge. The

right ‘Winning Concept’ will help

a company win by building its

Competitive Advantage while

‘Winning System’ will safeguard

what we have built,” he said.

Winners of this year’s InnovAstra

which included a new category

of ‘Value Chain Innovation’,

were as follows: Group I,

PT Pamapersada Nusantara;

Group II, Honda Sales Operation;

and Group III, PT United Tractors

Pandu Engineering.Astra subsidiary PT Pamapersada Nusantara, one of Indonesia’s largest mining contractors, was the winner of Group I in the InnovAstra competition 2012.

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Industry ‘Oscars’ for Mandarin Oriental Hotels

Hactl Shines at Forklift and Pallet Building Competition

Hong Kong Air Cargo Terminals Limited

(Hactl) emerged as overall champion

in the 2012 International Forklift and

Pallet Building Competition, which

it hosted at SuperTerminal 1 at Hong

Kong International Airport. The

annual event is a chance for airlines

to demonstrate their outstanding

operational skills and emphasize

safety awareness.

The Forklift Competition and Forklift

Driving Safety Award were jointly

won by Air China Cargo and Hactl,

while Hactl also carried off the hotly

contested pallet building competition.

Special awards were made to Nippon

Cargo Airlines for excellence in

Manual Handling, and Japan Airlines

for Best Team Spirit. MASkargo and

Hactl were joint Safety Technical

Competition champions.

“This is a fun event with a serious

message – that the air cargo industry

has equal need for efficiency, safety,

and best practice in ground handling

and cargo terminal operations,”

said Hactl Managing Director Mark

Whitehead.

and spa categories; Mandarin Oriental,

New York, Mandarin Oriental, Hong

Kong and The Landmark Mandarin

Oriental, Hong Kong were joined by

new award-winners Mandarin Oriental,

Singapore, Mandarin Oriental, Boston

and Mandarin Oriental, Las Vegas. In

less than two years since opening,

Mandarin Oriental, Las Vegas received

the Forbes Five Star

Award across all

three categories,

for its hotel, spa

and restaurant,

Twist by Pierre

Gagnaire. It is one

of only four hotels

worldwide to have

this prestigious

distinction.

In addition, out of

a total of only 30

Forbes Five Star

Spas worldwide,

eight are Spas at Mandarin Oriental,

more than any other hotel company.

The list includes two new entrants

from the group, The Spa at Mandarin

Oriental, Macau, which opened in

June 2010, and the newly renovated

Spa at Mandarin Oriental, Singapore.

The other Mandarin Oriental Five

Star Spas are located at Mandarin

Oriental, Boston and Mandarin

Oriental, Miami, together with New

York, Las Vegas and both hotels in

Hong Kong.

In recognition of the group’s

commitment to dining excellence,

four restaurants were also awarded

a Four Star mark of excellence. These

include: Silks at Mandarin Oriental,

San Francisco, CityZen at Mandarin

Oriental, Washington D.C., Azul at

Mandarin Oriental, Miami and Asana

at Mandarin Oriental, Boston.


(MOHG) garnered high rankings for

its hotels, restaurants and spas in

the 54th annual ‘Oscars’ of the hotel

industry: the Forbes Travel Guide Five

& Four Star Awards.

Six of the group’s hotels achieved Five

Star certifications in both the hotel

The Landmark Mandarin Oriental, Hong Kong is one of six Mandarin Oriental Hotel Group hotels to receive Five Star certifications in both the hotel and spa categories in the annual Forbes Travel Guide Five & Four Star Awards.

Centre: Hactl Managing Director Mark Whitehead with the winning teams in the 2012 International Forklift and Pallet Building Competition.

Jardine Cycle & Carriage Award Reflects Top Ranking

(Centre) Astra Corporate Secretary Gita Tiffany Boer and, right, Chief of Group Corporate Treasury & Investor Relations Iwan Hadiantoro receive the Asiamoney awards from Editor Richard Morrow.

Awards’ Admiration for Astra

Astra has won several new awards for

corporate governance and for being one

of Indonesia’s ‘most admired’ companies.

In the Asiamoney Corporate Governance

Poll 2011 conducted by Asiamoney

magazine, Astra won the awards for

‘Overall Best Company in Indonesia

for Corporate Governance’, ‘Best

For Disclosure and Transparency in

Indonesia’, and ‘Best For Responsibilities

of Management and the Board of

Directors in Indonesia’. Astra affiliate

United Tractors also achieved the

Asiamoney Indonesia Award 2011 in the

‘Best Executive’ category for Finance &

Administration Director Gidion Hasan.

Meanwhile in the Fortune Indonesia’s

Most Admired Companies Award 2011,

Astra was named ‘The First Winner in

Cross-Sector Industry’ and ‘The Best

in Other Industrial Sectors’. Both Astra

and United Tractors also featured in

‘The Best 20 Most Admired Companies

in Indonesia’.

“These awards reflect our achievements

in implementing our 3W strategy of

Winning Concept, Winning Team, and

Winning System,” said Astra Director

Gunawan Geniusahardja.

Wellcome Hong Kong Enhances Customer Engagement

Wellcome Hong Kong used Facebook as part of its ‘Cheers to Family’ marketing campaign.

Jardine Cycle & Carriage has won the

‘Singapore 1000 Net Profit Excellence

(Commerce-Wholesale)’ category

in the 25th annual ‘Singapore

1000’, ‘Singapore SME 1000’ and

‘Singapore International 100’ awards.

The rankings are a national initiative,

which recognizes the top one per

cent of Singapore’s corporations and

SMEs based on their annual audited

financial performance.

The stringent ranking process sifts

through the financial results of some

40,000 companies to determine the

most successful firms in Singapore.

“Winning this award is a testament

to our business leadership,”

said Cycle & Carriage Industries

Divisional Manager Collin Teo who

was presented with the award by

Singapore Minister of Trade and

Industry Lim Hng Kiang.

Wellcome Hong Kong has conducted

a highly successful ‘Cheers to

Family’ tagline as part of its ongoing

‘Wellcome Home’ marketing

campaign.

A key focus of the three-month

campaign was to engage

Hongkongers via social media. This

included a blogger event during

which leading local celebrity chef

Hilda Leung joined together with

various ‘foodies’ and bloggers

to share their secret recipes and

cooking tips. They also produced

dishes made from the ingredients

of two Wellcome housebrands, First

Choice and Yu Pin King.

To maximize shopper involvement,

Wellcome leveraged Facebook to

mount a ‘Wellcome Home Cooking

Idea’ recipe contest. This initiative

used a Facebook App to invite

people to share recipes for their own

home-style meals. Leading local

food columnist Candy Tsui judged

entries and shared her own wallet-

friendly ideas online. The campaign’s

‘People’s Choice’, ‘Weekly Spotlight’

and overall winner awards also

proved very popular with would-be

chefs and cookery fans.

“Having generated some 100

recipe entries, 8,000 application

interactions, 12,000 App views and

roughly 1,500,000 Wall Message

views to date, the campaign has

sustained online conversation across

a far larger target audience,” said

Wellcome Hong Kong Director of

Sales and Marketing Julie Chiu.

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SPIRIT


On Mental Health from the Jardine Ambassadors


The 2012 Walk Up Jardine House

achieved a new fund-raising record

of HK$3.4 million for MINDSET. Over

500 Jardines’ executives, staff from all

business units, business associates,

families and their friends participated

in the event.

Walk Up Jardine House 2012 involved

a total of 29 individuals and 70 teams

who ran up 49 floors, covering 947

steps, to reach the Penthouse of Jardine

House at a height of 600 feet. Following

the awards presentation, a record 150

participants joined MINDSET Chairman

Anthony Nightingale in a mass walk

up to the Penthouse in one of his last

MINDSET events before he stepped

down from his role.

In addition to the competitive events,

performances were given by service

users from the MINDSET Club of Castle

Peak Hospital, New Life Psychiatric

Rehabilitation Association, Richmond

Fellowship of Hong Kong and The

Mental Health Association of Hong

Kong. Teams competing for the Fancy

Dress Award, which was won by Hactl,

(opposite page) added further interest

to the colourful occasion.

Positive Experiences for Health in Mind Students

Students participating in MINDSET’s

Health in Mind programme have

recently been involved in several

positive learning experiences.

Over 100 Health in Mind students

helped out at the Hong Kong

Special Olympics Regional Athletic

Meet – Region III, one of a number

of territory-wide sports days for

mentally disadvantaged children from

special schools.

The Health in Mind students were

assigned a range of different

roles, including acting as assistant

adjudicators or

facilitators at the event,

with the objective of

promoting reintegration

and their own

acceptance of children

with mental disability.

Meanwhile both Jardine

Ambassadors and

second year Health

in Mind students

participated in a

workshop on Positive

Psychology conducted by United

Christian Nethersole Community

Health Service Clinical Psychologist

Carol Yew. There they learnt how to

channel their emotions, how being

positive can help overcome challenges,

and the importance of focusing on the

joy of living.

In another workshop, this time on

‘Eating Disorders and Self-image’

conducted by Dr Antoinette Lee of the

University of Hong Kong, students

learnt how to appreciate the inner

values of a person rather than judge

them by their appearance. Dr Lee

also explained how anorexia and

bulimia could affect a person’s mental

wellbeing and introduced the students

to the scientific way to measure the

fitness of a body.

Competitors set off in the 2012 Walk Up Jardine House which, with strong support from Jardine Matheson Group business units and partners, raised a record-breaking HK$3.4 million for MINDSET.

Health in Mind students were inspired by the ‘never give up’ spirit demonstrated by competitors in the Hong Kong Special Olympics Regional Athletic Meet.

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City Orienteering Encourages Teamwork

MINDSET Singapore Launches Second Year

MINDSET Singapore, which was

established in 2011 to identify and

meet the mental health sector needs

unique to Singapore, and through

its Jardine Ambassadors collaborate

actively with agencies and voluntary

welfare organizations, has launched

its second year of operations.

Another 15 young Jardine Matheson

Group executives have joined the 15

enthusiastic executives who were

appointed last year to spearhead

MINDSET Singapore’s initial activities.

MINDSET Singapore Chairman Ben

Keswick told the new volunteers that

they would acquire valuable project

management and people skills as they

involved themselves in

MINDSET initiatives during

their two-year term.

In 2011, the Jardine

Ambassadors in Singapore

organized Fun Days,

roadshows and shelf

projects, created job

placements and developed

collateral material to

promote awareness of

MINDSET’s mental health

initiatives within Group

companies. They also collaborated

with various institutions and voluntary

organizations such as the Institute of

Mental Health, Hougang and Simei

Care Centres and the Singapore

Association of Mental Health – all with

the common objective of helping those

suffering or recovering from mental

illnesses, and their families.

The annual City Orienteering event

organized by Jardine Ambassadors

helps to both promote the acceptance

of people with mental illness and

encourage teamwork between all

the participants.

In the 2012 event, Health in Mind

students, Ambassadors and

participants from the MINDSET Club

gathered together at Castle Peak

Hospital where they were divided into

over 50 teams of four to six persons

and given a portfolio of routes,

task sheets and pocket money for

the day before setting off on their

City Orienteering challenge. This

involved planning their own routes

and schedules so as to complete

designated tasks within a limited

timeframe at various checkpoints in

Tuen Mun, Yuen Long and Tin Shui Wai.

“The importance of working as a

team and good communication

between team members were

constantly emphasized throughout

the adventure,” explained Jardine

Ambassador Keith Tong of Wellcome

Hong Kong. “At first, the students

in my team were quite quiet, but

the warm-up game and planning

session soon broke down barriers and

everyone quickly bonded, sharing and

exchanging ideas with one another.”

Jardine Ambassadors Spread Festive Cheer

Jardine Ambassadors accompanied

by social workers and experienced

volunteers from the Mental Health

Association of Hong Kong visited over

50 of their members living in Wong

Tai Sin, Kwun Tong, Cheung Sha Wan,

Shatin and Tai Po districts to wish

The initial pioneering group of Jardine Ambassadors in Singapore continues to build on the success of MINDSET there.

them good fortune in the Year of the

Dragon. Most of them live alone and

seldom have visitors.

With a fortune bag packed with

daily necessities donated by

Maxim’s, Mannings and Wellcome,

the Ambassadors spent time with each

recipient and then took them out for lunch.

“We now understand much more about

the service users’ problems and needs,”

said Jardine Ambassador Sandra Ng of

Jardine OneSolution.

Direct interaction such as that experienced during Jardine Ambassadors’ City Orienteering event is an effective means of helping to remove the stigma associated with mental illness.

Photo Exhibition Created by Sichuan Earthquake Schoolchildren

An exhibition of photographs taken

by students of Wenchuan County

Yingxiu Primary School in Sichuan,

one of the schools affected by the

2008 earthquake, has been staged

at The Rotunda, Exchange Square

in Central, Hong Kong. The school

is one of those being aided by the

MINDSET-supported Expanded

School Mental Health Network

project established by Hong Kong

Polytechnic University.

The ‘Yingxiu, you are magical.’

exhibition arose from a summer 2011

photography interest group, which

was set up as part of the project

to develop the observation skills,

creativity, communication skills and

teamwork of the students and to help

their teachers and social workers

better understand something of

their post-earthquake attitudes

and emotions. Over a period of ten

months, 35 students working in

groups took 3,276 photos, using

three simple cameras. They were

then helped to develop the 113 photo

stories that form the exhibition.

“Each photo story not only surprised

us, but inspired us,” explained Ian Qi

Huadong, local supervisor of the

school’s Social Work Station. “For

instance, a less expressive student

expressed his love for his elder sister

through observing her. Another

introverted student shared her tender

feelings towards her late father, who

had passed on in the earthquake, and

her resolution to keep living.

“As the students examined their

photos, they began to exude

confidence. As they shared their

stories, they eagerly talked about their

adventures and feelings. In the process

we could feel a growth in happiness.”

The title of the exhibition ‘Yingxiu,

you are magical.’ was chosen by the

students, but said Mr Qi, “It is actually

the children themselves who are the

magical ones!”

As well as being seen in Hong Kong,

the roving exhibition has been staged

at Wenchuan County Yingxiu Primary

School and at two universities in

Sichuan province. Its final venue

will be Durham University in the

United Kingdom.

From left: Professor Gabriel Ng and Professor Angelina Yuen, The Hong Kong Polytechnic University (PolyU); Neil McNamara, MINDSET Governor; Martha Keswick, Governor and Executive Committee Member, The Keswick Foundation; and Nicholas W Yang, Executive Vice President, Dr Shae Wan-chaw and Professor James Lee, of PolyU, display some of the photos from the ‘Yingxiu, you are magical.’ exhibition.

This photo taken by nine-year old Shang Di of her cousins is entitled ‘Happy Brother and Sister’. The two-year old boy’s teenage sister lost her legs in the earthquake and the one-year old’s older sister died in the disaster. ‘Now my big aunt has given birth to this little girl. Everyone in the family dotes on them. So do I,’ wrote Shang Di.

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Wellcome Hong Kong Encourages Healthier Lifestyle

Gammon Sponsors China Coast Marathon Event

Gammon was the title sponsor of

the Gammon China Coast Marathon

and Half Marathon 2012, which was

held at Pak Tam Chung, Sai Kung.

The race is organized by the Athletics

Veterans of Hong Kong and, in its

25th year, is one of Hong Kong’s

oldest and most demanding road-

racing events. Gammon has also

committed to supporting the 2013 and

2014 marathons.

Seventeen Gammon runners challenged

the full or half marathon while another

42 staff took part in the Community

Guardian Malaysia Extends Environmental Conservation Efforts

As an extension of the nationwide

implementation of ‘No Plastic

Bag Day’ enforced on Saturdays,

Guardian Malaysia has launched

a limited edition ‘Ecobag’ specially

designed by renowned international

TV host, Capital FM radio DJ and

environmentalist Asha Gill.

“We want to continue to raise

awareness of environmental issues

and help to instil a culture of BYOB

(Bring Your Own Bag) amongst

our customers whenever they go

shopping,” explained Guardian Chief

Operating Officer Loi Liang Tok.

At the event held to launch the

Ecobag, Guardian invited 20 children

from Shelter home to join a story-

telling session with Asha. Also

present was WWF-Malaysia

who received a RM10,000

donation to help their forest

and tiger conservation efforts.

In addition, Guardian has

contributed to YAWA’s (Yaysan

Anak Warisan Alam) ‘Greening

The Future’ by planting close

to 100 seedlings, which,

when fully grown, will be

transferred to nearby forests

for reforestation purposes.

Gammon participants in the China Coast Marathon and Half Marathon 2012, which Gammon sponsored.

Chest ten-kilometre race, which raises

funds for local charities. Altogether

3,800 runners participated this year.

Wellcome Hong Kong

demonstrated its commitment

to encouraging a healthier

lifestyle within the community

with its involvement in the

2012 ‘Beat the Banana! Charity

Run’ (‘Beat the Banana!’)

organized by the World Cancer

Research Fund Hong Kong.

‘Beat the Banana!’ aims to

promote exercise as well

as raise funds for cancer

research. During the event, entrants

attempt to win a race against a runner

dressed in a banana costume. This

year, Wellcome Hong Kong’s Head

of Fresh Foods Shane Bourk was

the ‘Banana Man’ and a 40-strong

Wellcome Cares running team

also participated.

In addition, all 272 Wellcome Hong

Kong stores mounted a four-week

campaign aimed at encouraging

people to eat fresher foods.

Wellcome Hong Kong’s Head of Fresh Foods Shane Bourk leads the way as the ‘Banana Man’ in the 2012 ‘Beat the Banana! Charity Run’, which was supported by Wellcome.

Guardian Malaysia executives show off the new ‘Ecobag’ with, second right, Capital FM radio DJ and environmentalist Asha Gill.

During March, Guardian customers

who spent a minimum of RM50 were

given an Ecobag valued at RM29.90.

Participants in the seventh Air Cargo Community Charity Golf Day, which Hactl helped to organize.

Mandarin Oriental, Jakarta Fun Bike Ride Supports Car-Free Programme

Mandarin Oriental, Jakarta showed

its support for the launch of the city’s

new ‘I Love Weekend’ campaign

by holding a charity fun bike ride.

The ‘I Love Weekend’ initiative

is part of Jakarta’s Car-free Day

programme, which aims to create

a cleaner environment by reducing

the concentration of pollution and

encouraging the Jakarta community

to live healthily by participating in

sports or other activities such as

cycling at weekends.

Approximately 250 cyclists took

part in the fun ride following a short

warm-up exercise session led by

Mandarin Oriental, Jakarta’s Fitness

and Wellness team. At the finishing

line, they were offered refreshments

provided by the hotel’s restaurants,

‘Cinnamon’ and ‘Xin Hwa’.

As part of the event, Mandarin

Oriental, Jakarta employees donated

hundreds of books and millions of

rupiahs from the proceeds of raffle

Participants set off on Mandarin Oriental, Jakarta’s charity fun bike ride.

tickets to the ‘Drive Books Not

Cars’ programme, which supports

Jakarta’s street kids and through the

organization, Taman Bacaan Pelangi,

establishes and operates small

libraries for children in the remote

villages of Flores.

Hactl Charity Golf Day Helps Alzheimer’s Association

Hong Kong Air Cargo Terminals

Limited (Hactl) was one of the

organizers of the seventh Air Cargo

Community Charity Golf Day, which

raised more than HK$720,000 for

the Hong Kong Alzheimer’s Disease

Association (HKADA).

Some 160 golfers from the air cargo

community participated in the event,

which was held on two courses at the

Dongguan Mission Hills golf resort.

The funds raised will go towards an

integrated service centre for dementia

care being established by HKADA in

the New Territories. The centre will

provide day-care services, in-home

training, and counselling services

to support dementia suffers and

their families.

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PEOPLE



Twenty-five graduates from the China

Management Trainee Scheme (CMTS)

and Jardine Executive Trainee Scheme

(JETS) took to mountains and sea in

an intensive three-day leadership

development programme on Lantau

Island in Hong Kong.

In keeping with previous years, the

module faithfully replicated a facet

of Jardines’ colourful history: in this

case, the re-establishment of Jardine

Matheson in 1945 after World War

Two. The scenario involved significant

physical hardships and included early

morning attacks by triad gangs. The

graduates successfully overcame these

challenges and achieved their ultimate

mission of rescuing the Company

Secretary, acquiring the deeds to

the Firm, recovering

gold bullion and

re-establishing Jardines

as a going concern.

“The outdoors is one of

the most powerful ways

in which to bring pure

leadership behaviour to

the surface,” explained

Group Head of Human Resources

Ritchie Bent. “However, using business

heads, who are trained as coaches, to

impart the learning, is what makes the

real difference.”

Tokyo Reunion

During a visit to Tokyo before his

retirement, Group Managing Director

Anthony Nightingale hosted a dinner

for seven old colleagues.

Seen here with Mr Nightingale

are (right) Yasumitsu Urano, who

joined Jardines Japan in the Export

Department in 1951 and was for

many years General Manager of the

successful Jardine Wines and Spirits

KK joint venture until his retirement in

1992; and (centre) Takashi Tomita who

entered Jardines in 1949 and worked in

a variety of senior positions. At the age

of 86, he still works two days a week

in the office of Hongkong Land’s real

estate associate, KK Halifax.

Long Service Recognition for Thailand Staff

Some 73 employees of Jardine

Matheson Thailand and associated

group companies were recognized

at the annual ‘Long Service Award’

ceremony. Thailand Country Chairman

Dr Pisit Leeahtam, JEC Thailand

Managing Director Narongchai

Chavanussaporn, Trane Thailand

Managing Director Surichai

Patarakitnirun and Jardine Schindler

Thailand Managing Director Suwanna

Kongkanjana presented the awards

and offered their congratulations to

the 73 recipients.

Trainees launching a raft to recover the gold bullion.

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Centenary Celebrations for Former Jardine Matheson Secretary

Irene Roberts, a former secretary in the Private Office

of Directors at Matheson & Co., Limited in London,

celebrated her 100th birthday on 16th April this year.

Miss Roberts who joined the company in September

1945 and retired in August 1982, latterly worked for

Sir John Keswick. Her birthday was marked by a family

luncheon and by the traditional greetings sent from

the Queen on such an occasion.

‘Count on Me’ at Wellcome Taiwan

Wellcome Taiwan’s slogan for 2012, ‘Count on Me’, was unveiled

at its annual management conference, which was attended by

all store managers.

The purpose of the conference was not only to review 2011 sales,

but also to create an opportunity for Wellcome Taiwan Chief

Executive Officer Simon Chuen to introduce and help managers

become familiar with company strategy and direction for 2012,

especially the continuing focus on fresh food.

There were also presentations on operations including customer

service, shrinkage management and fresh food, as well as on

merchandising and marketing.‘Count on Me’ was unveiled as Wellcome Taiwan’s slogan for 2012 by Chief Executive Officer Simon Chuen at the annual management conference.

A thankyou note from Irene Roberts to Sir Henry Keswick and Directors.

Honours for Anthony Nightingale and Edouard Ettedgui

Anthony Nightingale, who retired as

Jardine Matheson Group Managing

Director at the end of March, and


Chief Executive Edouard Ettedgui

Mr Ettedgui was named as a Chevalier

de la Légion d’Honneur for his efforts

in promoting both economic and

cultural ties between Hong Kong and

France. He was presented with his

medal at a recent ceremony held at the

French Residence in Hong Kong.

have been honoured by their

respective countries.

Mr Nightingale was made Companion

in the Order of St Michael and St

George in Her Majesty The Queen’s

Birthday Honours List. The CMG was

awarded for his services to British

business interests in Asia. During his

more than 42 years in Hong Kong,

Mr Nightingale has held a number

of positions in the public sector and

been actively involved in assisting

the development of British trade

and investment links with Hong Kong

and the Region.

JOS Forum Maps Out Strategic Blueprint

Senior Jardine OneSolution (JOS)

managers from across Asia met at

Mission Hills’ Dongguan Clubhouse

in mainland China to map out the

group’s key strategic direction with

the aim of taking business growth and

development to new heights.

The first Senior Management Forum

following JOS’ acquisition of SiS’

IT distribution business in January

2011, the two-day event served as a

constructive opportunity for the 45

participants who came from China,

Hong Kong, Singapore and Malaysia,

to exchange ideas for coherent

co-operation.

JOS Chief Executive Officer Steve

Lo reviewed the 2011 business and

financial performance and shared the

key goals and strategies for 2012.

Separate business development

strategy sessions were then held to

explore key potential growth areas

in each of JOS’ three major business

areas – direct, distribution and service.

Regional heads also outlined their

strategic goals for 2012, while group

central functions elaborated on

how they will fully support them in

achieving these goals.

Jock’s Pot Draw

After an exciting, high-tempo game,

the annual Jardines versus Swires

football match ended in a one-all draw.

For the second year running, the event

was held in January instead of on

Boxing Day and was well supported in

spite of the inclement weather.

There were no goals in the first half

although Swires dominated much of

the play and were only denied a goal

by strong defence from the Jardines

side and a couple of brilliant saves by

goalkeeper Adam Keswick.

Jardines started the second half

strongly and eventually scored with 15

minutes to go when Jacky Chan sent

a precise shot into the corner of the

goal. Swires redoubled their efforts

and finally scored with about eight

minutes left.

“The 1-1 score at the final whistle

allowed Jardines to retain the trophy

after a very competitive game played

in the right spirit,” said the relieved

Jardines’ team manager Benny Chow of

Mandarin Oriental Hotel Group.

The two teams after the closely contested match – Jardines in the white strip and their Jock’s Pot opponents, Swires, in red.

Second row, seventh from left: JOS Chief Executive Officer Steve Lo with his fellow key management colleagues at the JOS Senior Management Forum, which was held in Dongguan, China.

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ENTERPRISE AT WORK... Jardine Fast Food Restaurants (Taiwan)

When Jardine Fast Food Restaurants (Taiwan) acquired the

KFC Taiwan master franchise in February 2010, the business

was in some difficulty.

Determined to rebuild the brand in Taiwan with a fresher,

more youthful image and broader consumer appeal, the

new management team undertook an extensive review

and restructuring of the existing business including

menu, restaurant staffing and corporate overheads. It also

implemented a store-remodelling programme and set about

improving staff morale.

During the first 12 months of Jardines’ ownership, the

business returned to profitability for the first time in a

number of years. Further profit improvement was made in

2011, representing a truly excellent return on investment.

“Key to the success of the turnaround was establishing

a companywide ‘can do’ attitude and building teams who

would work together to overcome the challenges and

achieve the key strategic objectives,” explained Jardine

Fast Food Restaurants (Taiwan) Chief Executive Officer

Ricky Wong.

‘Project Recharge’, as it was named, was launched by

Mr Wong and began with the creation of new leadership

groups. These included a strategic management team

comprising representatives from key departments, and

a second team with a stronger operations focus, which

incorporated functional leaders from

product research and development,

restaurant training and development,

and regional coaches responsible for

overseeing all restaurants in the three main

regions of Taiwan.

Another cross-functional team was also

established to take responsibility for

establishing a call centre, analyzing trade

zones, identifying and negotiating with

vendors for new equipment, and ensuring

best practices.

As part of re-energizing the restaurant managers and

refocusing on its core product of freshly prepared chicken, a

special training college with a leading local chef was set up,

offering all KFC Taiwan restaurant staff the opportunity to

cook and learn from an expert.

Everyone that participated received certificates recognizing

them as specialists in preparing and cooking fresh chicken.

The most promising staff then competed at a gala dinner in

front of the entire company for the honour of being named

the best chef.

In addition, three new regional training centres were

established to provide not only a higher quality of training

for restaurant staff, but also to significantly improve their

relationship with head office.

KFC Taiwan became more actively involved in a number of

government programmes too, to help with job creation, staff

training and retention. This has paid off with the company

winning a prestigious customer service award in each post

acquisition year. Most recently, KFC was recognized as an

employer of choice by the President of Taiwan.

“Rebuilding a true team spirit across the entire company

has enabled us to achieve our extraordinary results,” added

Mr Wong.

The KFC Taiwan management team with, centre in the Colonel Saunders outfit, Jardine Fast Food Restaurants (Taiwan) Chief Executive Officer Ricky Wong.

Please address your comments or

suggestions regarding Thistle to the

Thistle Editor,

c/0 Group Corporate Affairs,

Jardine Matheson Limited,

48/F Jardine House,

Central, Hong Kong

[email protected]

Thistle is published by

Jardine Matheson Limited on behalf of

the Jardine Matheson Group.

www.jardines.com

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