ThisWeek 2012 Media Kit

Bexley News

Booster

CANAl wINCHester tImes

DelAwAre News

DuBlIN VIllAger

germAN VIllAge gAzette

groVe CIty reCorD

HIllIArD NortHwest News

JoHNstowN INDepeNDeNt

lICkINg CouNty News

mArysVIlle News

New AlBANy News

NortHlAND News

NortHwest News

oleNtANgy VAlley News

pICkerINgtoN tImes-suN

reyNolDsBurg News

roCky Fork eNterprIse

soutH sIDe sHopper

trI-VIllAge News

upper ArlINgtoN News

west sIDe News

westerVIlle News & puBlIC opINIoN

wHIteHAll News

wortHINgtoN News

ThisWeek Community NewsTrusted source of hyper-local news coverage

ThisWeekNews.com | ThisWeekSports.com

2012 A

dv

er

tis

ing

ThisWeek Community News is made up of 25 weekly editions spanning Columbus and the surrounding areas of Delaware, Union and Licking counties.

ThisWeek targets the area’s highest-income, educated, white-collar homeowners and consumers where it matters most — at home, with their families, in their communities, when and where they plan to shop and make important purchasing decisions.

Award-winning journalists report in-depth news on the hyper-local level: government and civic organizations, education and high school sports, business and lifestyle features.

The clear community news focus of ThisWeek’s editions and websites translates into greater reader interest and exposure for your message.

FRANKLIN

LICKING

FAIRFIELD

PICKAWAY

MADISON

DELAWARE

UNION

MARYSVILLE

DU

HI

MA DE

DE

PO

Thursday distribution

Sunday distribution

JI

PK

CW

SO

BE

GR

WS

NW

UA

TV

NOBO

GE

LC

NA

RF

WH RB

WV

WO

NA

EE

TN

G

270

002700070

71

71

7070

62

62

23

23

3333

33

Dynamic diversity of neighborhoods.At A glAnce

ThisWeekNews.com | ThisWeekSports.com ThisWeek Community News

Full market readershipReAcH

AUDIenceGENDERMale 44%Female 56%

MARITAL STATUSMarried 68%Widowed/Divorced/Separated 16%Single 13%

AGE18 to 34 18%35 to 44 21%45 to 54 26%55 plus 35%

ChILDREN IN hoUSEhoLD1 or more (age 17 and under) 57%1 or more teenagers (ages 13 to 17) 18%

EDUCATIoNHigh school graduate 24%Attended some college 19%College graduate 30%Post-graduate degree 23%

hoUSEhoLD INCoME$25,000-$49,999 25%$50,000-$74,999 21%$75,000-$99,999 13%$100,000+ 29%

hoME owNERShIpOwn 85%

MARkET VALUE of owNED hoMEUnder $100,000 8%$100,000-$199,999 34%$200,000 plus 32%

Thisweek reaches 440,000+ readers each week or 33% of the Columbus market. Within the network of publications, ThisWeek offers advertisers flexible, efficient, and custom solutions to fit every budget.

ReADeRSHIP MARkET INDEX Thisweek READER

Median income $48,819 $65,256Median age 43 48Home owners 77% 85%Median home value $168,205 $186,261college education 35% 53%


SOURCE: Media Audit, March/April-Sept/Oct 2011. Cume index monthly readership.

FRANKLIN

LICKING

FAIRFIELD

PICKAWAY

MADISON

DELAWARE

UNION

MARYSVILLE

DU

HI

MA DE

DE

PO

Thursday distribution

Sunday distribution

JI

PK

CW

SO

BE

GR

WS

NW

UA

TV

NOBO

GE

LC

NA

RF

WH RB

WV

WO

NA

EE

TN

G

270

002700070

71

71

7070

62

62

23

23

3333

33


Weekly circulation on Thursdays/SundaysDIStRIBUtIOn

BE Bexley News 8,121 THBO Booster (Clintonville) 14,250 THCW Canal Winchester Times 9,580 THDU Dublin Villager 20,166 THGE German Village Gazette 4,350 THGR Grove City Record 16,103 THHI Hilliard Northwest News 21,978 THNA New Albany News 7,597 THNO Northland News 14,265 THNW Northwest News 4,270 THPO Olentangy Valley News 20,018 THPK The Pickerington Times-Sun 12,805 THRB Reynoldsburg News 11,487 THRF Rocky Fork Enterprise (Gahanna) 14,873 THTV Tri-Village News (Grandview) 4,644 THUA Upper Arlington News 21,413 THWV Westerville News & Public Opinion 26,791 THWH Whitehall News 5,110 THWO Worthington News 18,294 TH Total Thursday Circulation 256,115 DE Delaware News (Sunbury) 16,571 SUJI Johnstown Independent 6,773 SULC Licking County News 17,630 SUMA Marysville News 10,534 SUSO South Side Shopper 11,561 SUWS West Side News 8,375 SU Total Sunday Circulation 71,444

TOTALCIRCULATION 327,559*Print circulation is total press run as of: 4-26-2012

Bexley News BEThur. delivery • Circulation: 8,121 All of the Bexley school district, includ-ing the area of Berwick. Bounded by Del-mar to the north, James Rd. to the east, I-70 to the south, and Alum Creek Dr. to the west. Zip code: 43209.

Booster (Clintonville) BOThur. delivery • Circulation: 14,250Areas of Clintonville and Beechwold in the Columbus school district. Bounded by Lincoln Ave. to the north, I-71 to the east, Arcadia Ave. to the south, and Olentangy River Rd. to the west. Zip codes: 43202, 43214.

Canal Winchester Times CWThur. delivery • Circulation: 9,580Covers most of the Canal Winchester school district. Bounded by School-house Rd. to the north, Salem Church Rd. to the south, Amanda Northern Rd. to the east, and Richardson Rd. to the west. Includes Lithopolis. Zip code: 43110, 43125, 43332.

Delaware News (Sunbury) DESun. delivery • Circulation: 16,571Delaware and Big Walnut school dis-tricts, including Galena, Sunbury and northeast corner of Delaware County. Primary zip codes: 43011, 43015, 43021, 43074.

Dublin Villager DUThur. delivery • Circulation: 20,166 All of the Dublin school district includ-ing Muirfield. Primary zip codes: 43016, 43017, 43235.

German Village Gazette GEThur. delivery • Circulation: 4,350 Serves German Village, the Brewery Dis-trict, Schumacher Place, and portions of Merion Village. Bounded by Livings-ton Ave. to the north, Markison Ave. to the south, Front Street to the east, and Washington Ave. to the west. Primary zip code: 43206.

Grove City Record GRThur. delivery • Circulation: 16,103 Distributed throughout Grove City, in the South-Western city school district. Bounded by Frank Rd. to the north, Zu-ber Rd. to the south, Jackson Pike to the east, and Georgesville-Wrightsville Rd. to the west. Primary zip code: 43123.

Hilliard Northwest News HIThur. delivery • Circulation: 21,978 Covers entire areas of Hilliard and Am-lin, including entire Hilliard school dis-trict. Primary zip codes: 43026, 43119, 43221, 43228.

Johnstown Independent JISun. delivery • Circulation: 6,773Johnstown-Monroe and Northridge Lo-cal Schools. Primary zip codes: 43031, 43013, 43001.

Licking County News LCSun delivery • Circulation: 17,630Serving Newark, Heath, Pataskala and surrounding communities. Primary zip codes: 43001, 43023, 43025, 43055, 43056, 43062.

Marysville News MASun. delivery • Circulation: 10,534Covers the Marysville school district. Primary zip code: 43040.

New Albany News NAThur. delivery • Circulation: 7,597Village of New Albany, in the New Alba-ny-Plain Local school district. Reaches slightly above the Franklin-Delaware County line to the north, Franklin-Lick-ing County line to the east, Morse Rd. to the south, and Hamilton Rd. and Sun-bury Rd. to the west. Primary zip code: 43054.

Northland News NOThur. delivery • Circulation: 14,265 Northern Columbus in the Columbus City school district. Bounded by I-270 to the north, Cleveland Ave. to the east, We-ber Rd. to the south, and I-71 to the west. Zip codes: 43224, 43229, 43231.

Northwest News NWThur. delivery • Circulation: 4,270Northwest area of the City of Columbus, principally the Columbus School Dis-trict, which includes the Gables, Indian Hills, Hayden Crossing, and Sycamore Hills.

Olentangy Valley News POThur. delivery • Circulation: 20,018Areas in southern Delaware County, including villages of Powell and Lewis Center in the Olentangy school district. Primary zip codes: 43065, 43035, 43015.

Pickerington Times-Sun PKThur. delivery • Circulation: 12,805 Covers the city of Pickerington in Fair-field County. Area includes the Picker-ington school district and part of Canal Winchester. Bounded by Palmer Rd. to the north, Lockville Rd. to the south, Stoudertown Rd. to the east, and Bow-en Rd. to the west. Primary zip codes: 43147, 43110.

Reynoldsburg News RBThur. delivery • Circulation: 11,487 Covers entire city of Reynoldsburg and the Reynoldsburg school district. Also includes small portions of Licking Heights and Southwest Licking school districts. Bounded by Broad St. to the north, Mink Rd. to the east, Tussing Rd. to the south, and McNaughten Rd. to the west. Primary zip code: 43068.

Rocky Fork Enterprise RF (Gahanna)

Thur. delivery • Circulation: 14,873Covers entire cities of Gahanna and Blacklick. Primarily in Gahanna-Jeffer-son school district. Bounded by Morse Rd. to the north, Franklin-Licking Coun-ty line to the east, Broad St. to the south, and I-270 to the west. Primary zip codes: 43230, 43004.

South Side Shopper SOSun. delivery • Circulation: 11,561 Covers southern Columbus in Colum-bus City and Hamilton school districts. Bounded by Frebis Ave. to the north, I-270 to the south, Alum Creek Dr. to the east, and High St. to the west. Primary zip code: 43207.

Tri-Village News (Grandview) TVThur. delivery • Circulation: 4,644 Grandview and Marble Cliff, covering the Grandview Heights school district. Primary zip code: 43212.

Upper Arlington News UAThur. delivery • Circulation: 21,413 Covers city of Upper Arlington and ad-jacent areas of northwest Columbus, in the Upper Arlington school district. Bounded by Bethel Rd. to the north, Kenny Rd. to the east, Fifth Ave. to the south, and the Scioto River to the west. Primary zip codes: 43220, 43221, 43212, 43235.

West Side News WSSun. delivery • Circulation: 8,375 Portion of western Columbus directly south of the Hilliard area, including New Rome, Galloway, and Lincoln Vil-lage. Covers areas of the South-Western City school district and Columbus City schools. Bounded by Fisher Rd. to the north, Johnson Rd. to the south, I-270 to the east, and Plain City-Georgesville Rd.to the west. Primary zip codes: 43119, 43228.

Westerville News & Public Opinion WV

Thur. delivery • Circulation: 26,791 City of Westerville, including Blendon Woods and Minerva Lake in the Wester-ville school district. Reaching into Dela-ware County to the north, bounded by Harlem Rd. to the east, Morse Rd. to the south, and Cleveland Ave. to the west. Primary zip codes: 43081, 43082, 43230, 43231.

Whitehall News WHThur. delivery • Circulation: 5,110The City of Whitehall and all areas in-cluding the Whitehall School District. Adjacent portion of Eastmoor, bounded by Broad St. on the north, Mound St. on the south, and James Rd on the west. Adjacent portion of Greenbriar Farms, bounded by Broad St. on the North, Main St. on the south, and I-270 on the east. Primary zip codes: 43213, 43227.

Worthington News WOThur. delivery • Circulation: 18,294City of Worthington and the entire Worthington school district. Primary zip codes: 43085, 43235, 43065.

n Tier 1: 17,000 and aboven Tier 2: 12,000-16,999n Tier 3: 8,000-11,999n Tier 4: 7,999 and below

CIRCULATION TIER BREAKDOWN

DELIVERY NOTE: Subscribers of The Columbus Dispatch receive their ThisWeek paper co-delivered. All other readers receive their ThisWeek paper conveniently delivered to their porch or drive.

cOMMUnItIeS Local news. Trusted medium.


CB* FP 3/4 2/3 1/2 2/5 1/3 1/4 1/6 1/10 1/12 1/20Pubs Circulation Premium 100% 75% 66% 50% 37% 33% 25% 16% 10% 8% 5%

TIER 1 (per publication)

DU Dublin Villager Th 20,166

488.75 802.70 719.86 607.20 549.70 502.00 440.45 288.65 220.80 151.80 115.00 78.20

HI Hilliard Northwest News Th 21,978

LC Licking County News Su 17,630

PO Olentangy Valley News Th 20,018

UA Upper Arlington News Th 21,413

WV Westerville News & Public Opinion Th 26,791

WO Worthington News Th 18,294


BO Booster (Clintonville) Th 14,250

460.00 746.35 662.40 549.70 504.85 462.78 405.95 269.10 202.40 142.60 107.53 72.45

DE Delaware News (Sunbury) Su 16,571

GR Grove City Record Th 16,103

NO Northland News Th 14,265

PK Pickerington Times-Sun Th 12,805

RF Rocky Fork Enterprise (Gahanna) Th 14,873


BE Bexley News Th 8,121

431.25 613.87 538.46 480.05 416.33 383.90 343.90 230.47 168.87 121.07 91.34 61.60

CW Canal Winchester Times Th 9,580

MA Marysville News Su 10,534

RB Reynoldsburg News Th 11,487

SO South Side Shopper Su 11,561

WS West Side News Su 8,375


GE German Village Gazette Th 4,350

402.50 471.53 411.47 356.79 323.62 297.39 251.90 173.91 121.92 91.44 69.48 47.51

JI Johnstown Independent Su 6,773

NA New Albany News Th 7,597

NW Northwest News Th 4,270

TV Tri-Village News (Grandview) Th 4,644

WH Whitehall News Th 5,110

TOTAL CIRCULATION 327,559

Discounts apply to same size ad, same week, does not apply to color.

5% 2 publications

10% 3 publications

15% 4 publications

20% 5-7 publications




40% 22 plus publications

PUBLICATION DISCOUNTS

COLOR ChARgESColor charges are per publication.

Ad sizes Spot Color

1/20-1/6 50 75

1/4-1/2 90 150

2/3-FP 125 250

Maximum 1,000 1,500

DEADLINESSpace reservation and materials due at deadline:Thursday editions: 3 p.m. FriSunday editions: 3 p.m. Wed

FREQUENCY DISCOUNTSMust have signed contract.

4x 8x 13x 26x 52x

5% 10% 15% 20% 25%

*13x rate granted to pre-approved non-profit status groups.

Only open rate is commissionable at 15% to agencies of record with print-ready art and insertion order specifying rate and newspapers.

*CB = Cover Banner

DISPlAY RAteS

*Print circulation is total press run as of: 4-26-2012


PRIVATE PARTy RATESREAL ESTATE, RENTAL &

SERVICE RATESEMPLOyMENT/

RECRUITMENT RATES

Pubs Distribution Open 4 wk 13wk Open 4 wk 13 wk 1/4 1/6 1/10TIER 1 (per publication)

DU Dublin Villager Th 20,166

2.97 2.82 2.73 2.66 2.53 2.45 3.61 3.42 3.32

HI Hilliard Northwest News Th 21,978

LC Licking County News Su 17,630

PO Olentangy Valley News Th 20,018

UA Upper Arlington News Th 21,413

WV Westerville News & Public Opinion Th 26,791

WO Worthington News Th 18,294


BO Booster (Clintonville) Th 14,250

2.81 2.66 2.59 2.50 2.38 2.30 3.44 3.27 3.17

DE Delaware News (Sunbury) Su 16,571

GR Grove City Record Th 16,103

NO Northland News Th 14,265

PK Pickerington Times-Sun Th 12,805

RF Rocky Fork Enterprise Th 14,873


BE Bexley News Th 8,121

2.45 2.33 2.26 2.13 2.02 1.96 3.09 2.94 2.85

CW Canal Winchester Times Th 9,580

MA Marysville News Su 10,534

RB Reynoldsburg News Th 11,487

SO South Side Shopper Su 11,561

WS West Side News Su 8,375


GE German Village Gazette Th 4,350

2.35 2.23 2.17 2.04 1.94 1.87 2.98 2.83 2.74

JI Johnstown Independent Su 6,773

NA New Albany News Th 7,597

NW Northwest News Th 4,270

TV Tri-Village News (Grandview) Th 4,644

WH Whitehall News Th 5,110

TOTAL CIRCULATION 327,559

Discounts apply to same size ad, same week.

5% 2 publications

10% 3 publications

15% 4 publications





40% 22 plus publications

PUBLICATION DISCOUNTS

All rates are per line, 5 line minimum per ad.

Distribution audited by Audit Bureau of Circulation, including home delivery, single copy sales and business delivery. Circulation numbers effective April 26, 2012.

DEADLINESSpace reservation and materials due at deadline:

Thursday editions: Proof deadline . . . . . . . .3 p.m. Fri.Display deadline . . . . . 3 p.m. Mon.Liner deadline . . . . . . . 5 p.m. Mon.

Sunday editions: Proof deadline . . . . . . 3 p.m. Tues.Display deadline . . . . .3 p.m. Wed.Liner deadline . . . . . . .5 p.m. Wed.

lIne RAteS

*Print circulation is total press run as of: 4-26-2012


DIMenSIOnS

FULL PAgE • 100%9.5” x 13.3”

3/4 PAgE •75%9.5” x 9.935”

2/3 PAgE •66%6.292” x 13.3”

1/2 PAgE R • 50%6.292” x 9.935”

1/6 PAgE S • 16%4.689” x 4.36”

1/6 PAgE h • 16%9.5” x 2.13”

1/10 PAgE • 10%3.086” x 4.36”

1/12 PAgE • 8%4.689” x 2.13 ”

1/20 PAgE h • 5%3.086” x 2.13”

1/20 PAgE V • 5%1.483” x 4.36”

1/2 PAgE h • 50%9.5” x 6.6”

1/2 PAgE V • 50%4.689” x 13.3”

2/5 PAgE • 37%4.689” x 9.935”

1/3 PAgE • 33%9.5” x 4.36”

1/4 PAgE • 25%4.689” x 6.6”

1/6 PAgE V • 16%3.086” x 6.6”


PRODUCTION SERVICESAvailable to design and create effective advertisements at no additional cost. Email productionservices@ dispatch.com for more information on ad requirements, including convenient electronic delivery system.

ThIRD PARTY AD DELIVERY SYSTEMSTransmissions are accepted through AP AdSend, AdDirect and AdTransit. AdSend site code: OHWTW

SOlUtIOnSFront page

bannerSkybox Doubletruck Scotch Double

DIMENSIONS 9.5” x 1.5” 2.27” x 1.5” 20” x 13.3” 20” x 6.6”


DU Dublin Villager

488.75 78.20 1733.83 996.95

HI Hilliard Northwest News

LC Licking County News

PO Olentangy Valley News

UA Upper Arlington News

WV Westerville News & Public Opinion

WO Worthington News


BO Booster (Clintonville)

460.00 72.45 1612.12 926.97

DE Delaware News (Sunbury)

GR Grove City Record

NO Northland News

PK Pickerington Times-Sun

RF Rocky Fork Enterprise (Gahanna)


BE Bexley News

431.25 66.70 1325.96 762.43

CW Canal Winchester Times

MA Marysville News

RB Reynoldsburg News

SO South Side Shopper

WS West Side News


GE German Village Gazette

402.50 60.95 1018.50 585.64

JI Johnstown Independent

NA New Albany News

NW Northwest News

TV Tri-Village News (Grandview)

WH Whitehall News


PREMIUM POSITIONS

Available every week on a first-come, first serve basis. Sky box advertising requires a 12 month commitment. Cover and section front is subject to approval. Back pages available by request only and are not a guaranteed placement. Color is included in the front page banner and skybox rates.

MARKET RESEARChInformation regarding targeted delivery, total market coverage and other database marketing services available.

CO-OP RECOVERY SERVICEFind, use and collect your co-op funding to expand your ad budget and increase the exposure to your business. Many manufacturers offer co-op advertising dollars to their customers. We can help you find these dollars.

By KEVIN PARKSTHISWEEKNEWS.COM

What might be called “ear-opening expe-riences” helped make Vaughn Wiester whathe is today: a jazz man, through and through.The Clintonville resident can recall, asclearly as if it were yesterday and not 58 yearsin the past, going Christmas caroling in hishometown of Mount Vernon.“All of a sudden, the guy next to me begansinging notes that were different from theothers,” Wiester said last week. “They weredifferent, but they worked. He was singingwhat I later on learned to call the harmony,while the rest of us were singing what I lateron learned was the melody.”Flash forward four years. Wiester is a trom-bone player in the high school band. Direc-tor Robert Bechtel had challenged his musi-cians to go home and “learn this tricky thing”

‘Famous Orchestra’ found home at Woman’s ClubIt’s hard to stay famous when you’vegot no place to play.The Aug. 31 closing of the ColumbusMannerchor in German Village threatenedto end a nearly 15-year run for VaughnWiester’s Famous Jazz Orchestra. The 21-piece band first began performing at theold Columbus Music Hall starting in 1997and then, after a dozen years, moved to thevenue founded at 966 S. High St. by a Ger-man singing society.Dwindling membership prompted Man-nerchor officials to sell the building toColumbus City Schools in January 2011,with an official closing date of Aug. 31.Wiester had to find another place for hisjazz orchestra to play, but he didn’t rightaway.“There’s a lot of inertia in me,” the Clin-

tonville resident admitted.Meanwhile, at the Columbus Woman’sClub, director of sales and catering Kris-ten Steinhausser was wondering what todo with the catering facility’s slowest nightof the week, a Monday. The place is bookedmaybe once a year on that night.Serendipity was about to occur.Scott Weddell, who helps set up for var-ious events at the Woman’s Club, 3951 N.High St., was aware that Vaughn Wiester’sFamous Jazz Orchestra was about to becomea band without a home. Aware that thegroup was already scheduled to performfor the annual spring gala at the Woman’sClub, Weddell suggested to Steinhausserthat she might want to ask him to move the

By KEVIN PARKSTHISWEEKNEWS.COM

It is the best of things, it is the worst of things.For Clintonville-Beechwold Community

Resources Center officials, the former Colum-bus Cancer Clinic building on Ceramic Drivethus far offers the best bet for a new location.

For residents of nearby quiet residentialstreets, the move would be the worst thing thatcould happen, damaging their properties’ valueand their neighborhoods’ peacefulness.Members of both camps turned out in force— nearly 120, all told — for a neighborhoodtown hall meeting last week in the FellowshipHall at Maple Grove United Methodist Churchabout the possible relocation of the settlementhouse.

They might have been at the same meeting,but there wasn’t much meeting of the minds.

CRC representatives wanted the residentsto hear about the services and programs theyoffer to the less fortunate and the elderly in thecommunity, as well as the need to find morespace and consolidate operations in one loca-tion.

The residents just wanted to hear that theywere taking all that someplace else.Although many of those who spoke againstthe potential of the CRC purchasing and ren-ovating the property at 65 Ceramic Drive wereat pains to say how much they respect and sup-port the work done by the organization, theyraised serious concerns and objections abouttraffic congestion, parking problems and safetyif the move becomes reality.“Why don’t you move if it’s unsafe?” WestCooke Road resident Joe Motil demanded atone point of those expressing worries.He went on to compare the brouhaha overthe potential CRC purchase of the property —which officials said they are not even certainat this point they can afford to do — to the

Inside Commentary & opinion >> page 6Atlas Butler Awards >> page 7 The Beat >> page 11Police reports>> page 14 Sports >> page 15Classifieds >> page 23

CRC MEETING >> 2

WIESTER >> 2

NEW HOME >> 2

CRC meetingdrawsoverflowcrowd

Vaughn Wiester’s 21-piece jazz orchestra has resumed its Monday night performances at the Clintonville Woman’s Club, 3951 N.

High St. ERIC GEORGE/THISWEEK

For local jazz legend Vaughn Wiester, ‘life is good’

March 15, 2012

Front page banner

Skybox

Premiums, Co-op, Market Research

OnlIne SOlUtIOnSPut the power of the Dispatch Digital network to work for you.

ThISWEEKNEWS.COM

SIZE CPM

homepageContent Leaderboard 600x100 $30Top Right Rectangle 300x100 $20Left Rectangle (under photo) 300x100 $25Upper Right Square 300x250 $25Lower Right Square 300x250 $20

Community and SectionsLeaderboard 728x90 $25Content Leaderboard 600x100 $25Top Right Rectangle 300x100 $15Left Rectangle (under photo) 300x100 $22Upper Right Square 300x250 $22Lower Right Square 300x250 $20

Run of SiteLeaderboard 728x90 $15Content Leaderboard 600x100 $15Top Right Rectangle 300x100 $15Left Rectangle (under photo) 300x100 $15Upper Right Square 300x250 $15Lower Right Square 300x250 $15

post It Note (250x250)Homepage $250 per dayCommunity or Section Front $250 per week

post It Note to pencil Ad (250x250 to 960x30 & 100x30)Homepage $600 per dayCommunity or Section Front $600 per week

Sliding BillboardHomepage $500 per dayCommunity or Section Front $500 per week

EMAIL NEWSLETTERSThisweek 160x600Community headlines (Wed & Sun) $89 per week Specify which communityFood and Wine (Wed) $89 per week

DISPATCh DIgITAL NETWORK

The Dispatch Digital Network is made up of 20+ Web sites catering to interests of varying audiences. Included with the ThisWeek sites are The Columbus Dispatch, WBNS 10TV, Alive, 97.1 The Fan, OhGetIt.com, Columbus Cars and more.

728x90, 300x250, 160x600 $10 cpm

SOCIAL MEDIADispatch Digital facebook Network150,000 impressions per month, 125 clicks monthly guaranteed6 month commitment $499 per monthSocial Media JumpstartGet a handle on social media $75 per hour

YAhOO!Demographic targeting available at 728x90, 300x100, 300x250, 160x600 and 425x600 sizes at $16 cpm. Ability to target Age, Behavioral, Income segments and Geo-zone targeting by zip code.Yahoo network advertising is also available by section. Ask your account executive for rates.

SEARCh ENgINE MARKETINgIncrease traffic to your site while lowering the cost per acquisition per new customer. Includes consultation and competitive analysis, basic site and local submission and keyword reporting.

AD REQUIREMENTS72 DPI, JPG or GIF format, 30k file size

Video ad: Edited to :10 - :15 seconds, need permission to put up wording (before video) that prompts user to click before video plays.

Minimum of 50,000 impressions recommended for ROS/RON campaigns

Please allow five business days for production by ThisWeek creative department. Rich media and Flash available.

MOBILEMobile websitesMobile applications Mobile videoSMS text alerts and keyword campaigns

Ask your account executive for availability and rates.


InSeRtSPREPRINT INSERTS (net rate per thousand)

# of pages 1x 4x 12x 26x 52x

Single sheet $44 41 39 37 35

4 pages 46 44 41 39 37

8 pages 48 46 43 41 39

12 pages 50 48 45 43 41

16 pages 52 50 48 45 43

Minimum 5,000 pieces. Custom zoning additional $5 CPM. Must be shipped to arrive 10 days prior to distribution date. A charge of $5.50 CPM will be applied for inserts received not cross-tied. For preprints weighing more than 3 ounces, a charge of $17 per thou-sand for each additional ounce will be assessed. Billed in tenths of one ounce. For pre-prints exceeding 24 pages, an additional charge of $0.90 per tabloid page per thousand will be assessed.

Maximum Size: 10” x 13” total size, or must be quarter-folded.

Distribution Note: Partial circulation distributed to The Columbus Dispatch subscribers. Call for available zoning break downs.

PREPRINT VOLUME DISCOUNTSDiscounts are based on annual quantity distributed.

Quantity Discount

100,000 - 150,000 pcs. - $1/M

150,001 - 200,000 pcs. - $2/M

200,001 - 300,000 - $3/M

300,000 + pcs. -$4/M* Discount taken off preprint contract rate.

WEPRINTSWePrints are customized inserts printed and distributed by ThisWeek. WePrints are a cost-effective way to reach your custom-ers with a unique and targeted message. WePrint pricing varies depending on printed piece, quantity, and distribution. See your account executive for details.

POST-IT ® NOTESFront Page 3M™ Post-it® Notes Standard Note sizes in inches:3 x 4: Print area is 2.5625 x 3.6252.75 x 3: Print area is 2.375 x 2.5625Standard paper color: yellow or white. Standard ink colors: Black, blue #300, brown #168, burgandy #215, green #347, teal #320, purple #527, and red #185.

Reservations and materials due 21 days in advance of publica-tion date. Prices include printing, application, and distribution. Minimum order quantity: 12,500. Smaller quantities available upon request. Cost per thousand net. Not currently available in all 25 markets. See your account executive for details.

Targeted delivery by zip-code or demographics


DELIVERY INSTRUCTIONS Preprints supplied by advertiser to be delivered to OnTarget Marketing facility uniformly and securely cross-tied (tied in opposing directions) in uniform quantities, preferably 300s, 200s or 100s.

Single ties, single straps, single bands and slip- sheets are NOT acceptable. Material must be flagged appropriately at the time it is delivered to the ware-house by the customer or customer’s transportation representative. Delivery must be clearly marked with “ThisWeek Delivery.”

• Client (advertiser) name

• Material description (clearly ID the preprint to match the description on the order)

• Publish date (Thursday or Sunday)

• Name of account executive

Inserts for Thursday delivery date must be in house by 4:30 p.m. the Monday prior to insert date.

Schedule for receipt of upcoming ThisWeek delivery:

Tuesdays: 8 a.m. - 4 p.m. (9 days prior) Wednesdays: 8 a.m. - 4 p.m. (8 days prior) Thursdays: Material will not be accepted Fridays: 12 - 4 p.m. (6 days prior) Mondays: 8 a.m. - 4 p.m. (10 days prior)

Receiving docks located at 7801 N. Central Dr., Lewis Center, OH 43035.

Preprints for Johnstown ONLY must be delivered to DCS Hebron Warehouse, 1120-A O’Neill Dr., Hebron, OH 43025. Cross tied in 300s delivered by Tuesday prior to insert date.

POSt-It

nOteSWORK!

a. All advertising subject to publisher’s approval.

b. Advertisers who proof their ads assume full responsibility for accuracy.

c. The liability of ThisWeek for any material error caused by ThisWeek in an advertisement is limited to crediting to the account of the advertiser an appropriate portion of the price of the advertisement containing the error. The portion will be deter-mined by ThisWeek according to the seriousness of the error. In no event will the credit be greater than the price of the first advertisement containing the error.

d. ThisWeek has a policy of not rejecting paid advertising unless its content may be construed as defamatory, invasive of the privacy of others, fraudulent, obscene, or otherwise unlawful. In submit-ting copy, the advertiser represents and warrants its content is truthful, is not defamatory, is not invasive of the privacy of oth-ers, and is in compliance with all federal, state, and local laws and regulations.

e. The advertiser and/or advertising agency assumes all responsi-bility for advertising published and agrees to assume any and all responsibility for claims occurring there against ThisWeek.

f. Political and going-out-of-business ads are cash in advance only.

g. Regular display rates apply to single advertisers only.

h. No split billing.

i. No guarantee of position. No adjustments, reinsertions, or refunds will be made because of the position in which any advertisement appears.

j. All accounts must be paid in advance on or prior to specific edi-tion deadlines unless other credit terms have been approved.

k. Advertising layouts and copy prepared by ThisWeek employees are the property of ThisWeek and cannot be reproduced in any other media without the expressed written consent of ThisWeek.

l. Failure to insert – The liability of ThisWeek for omitting an adver-tisement from any edition in which it was scheduled or ordered for publication is limited to publishing the advertisement in another mutually agreeable edition at applicable rates.

m. Alcoholic beverages – Alcohol advertising accepted.

n. Tobacco – Tobacco advertising not accepted.

o. Cancellations – Advertising canceled past the published deadline is subject to being billed at 50% of the reserved ad space.

p. Retail advertising rates apply to any advertiser who sells goods or services directly to the consumer through one or more retail out-lets.

q. ThisWeek will not be responsible for photographs, drawings, or other materials left in its possession although every effort will be made to return them in good condition.

r. The publisher reserves the right to insert the words “Paid Advertisement” or “Political Advertisement” on any ad. All politi-cal advertising must be pre-paid.

s. “Cause” advertising – Advertising that presents a statement of position on political, social, or other issues and that lists the names of persons supporting the position stated will not be accepted unless the advertiser submits evidence of consent for the use of supporting names in the form of checks made out to the advertiser or other satisfactory evidence in a form stating supporter’s name, issue being supported, signature, and date.

t. Earned rate adjustment applies to all unfulfilled contracts.

u. Advertising appearing in any ThisWeek weekly editions or special advertising section accrues towards the fulfillment of a client contract.

COMMISSION AND CASh DISCOUNTa. 15% commission is granted to recognized agencies for retail

advertising at the open rate. Color charges are not commissionable.

b. Terms are cash with copy until credit has been established with the credit department. Payment is required thirty (30) days from the date of the statement. A finance charge is assessed on past due amounts.

c. No cash discount.

d. Statements are billed net.

ADveRtISIng POlIcIeS cOntAct USRoy Biondi | Publisher

(614) 583-5795

Joe Meyer | Managing Editor, News(614) 984-2082

Lee Cochran | Managing Editor, Sports and Photography | (740) 888-6054

Doug Dixon | Advertising Director(740) 888-6007

Laura hammett | Sales Manager(614) 583-5794

Mike Stone | Internet Advertising(614) 469-6196

Terri Palscak | Classified Advertising Manager(614) 583-5760

Editorial / Sports / Photography (740) 888-6100 | (740) 888-6006 fax

[email protected]

Retail & Online Advertising (740) 888-6007 | (740) 888-6001 fax [email protected]

Classified Advertising (740) 888-5003 | (740) 548-8197 fax

home Delivery Customer Service (888) 837-4342

Business Distribution (888) 837-4342

Corporate Office 7801 N. Central Dr., Lewis Center, OH 43035 Phone (740) 888-6000 | Fax (740) 888-6001

Member of Local Media Association.

Nationally represented by U.S. Suburban Press, Inc.

Audited by Audit Bureau of Circulations


Documents

ThisWeek 2012 Media Kit