CUSTOMER SUCCESS STORY CROSS-CHANNEL MARKETING

Thomson Reuters Achieves Impressive Marketing Results

Thomson Reuters combines industry expertise with innovative technology to deliver critical

information to leading decision makers in several major sectors. The company’s Legal Australia

division recently launched a five-year initiative to transform customer engagement by taking a more

scientific approach to fostering customer relationships. The division seeks to market its best practice

suite of legal solutions that help law firms streamline and simplify every part of their practices,

achieve operational efficiency, and deliver the best possible outcomes for customers.

CHALLENGES

• Promote an entirely new suite of legal solutions

• Engage customers on a deeper level

• Help sales and marketing work more effectively together

SOLUTIONS

• Cross-channel marketing

RESULTS

• 10% increase in sales qualified leads.

• 12% revenue growth in the e-commerce channel.

• 30% decrease in opt-outs.

• 175% increase in revenue among all divisions that implemented worldwide.

Across the Thomson Reuters global enterprise, Oracle Marketing Cloud has enabled marketing

teams to achieve impressive results. Thomson Reuters businesses have seen an average 20 percent

increase in marketing leads passed to sales, 10 percent improvement in closed business deals, 72

percent reduction in time to convert leads to opportunities, and 175 percent increase in revenue.

That success made it an easy decision for Thomson Reuters Legal Australia to implement the same

solution. Within Legal Australia, they are seeing a 10 percent increase in sales qualified leads, 12

percent growth in the e-commerce channel, and a 30 percent decrease in opt-outs. ‘‘My KPI for this

year is to ensure that the value of leads passed over to sales that are closed shows 10 percent

growth,’’ says Morag Latta, Director of Marketing and Customer Experience, Thomson Reuters Legal

Australia. ‘‘Based on first-half numbers, we’ll easily achieve that. We’re driving the e-commerce sales

channel as a marketing group, and we’re tracking at 12 percent growth in terms of revenue. Thanks

in part to Oracle Marketing Cloud, we are definitely seeing an increase in click through rates on

emails as we render more relevant content. We’ve also seen a drop in opt-outs, which indicates

we’re having the right conversations with people at the right time.’’

Learn more at: oracle.com/marketingcloud

12% Australian legal division of

global information provider

boosts revenue by 12% in

e-commerce channel after

deploying Oracle Marketing

Cloud.