THREE DECISIONS 三

THREE DECISIONS 三

... health and fitness from obesity made us lead to a

health and well being route of research..

- mind

- spiritual

- peaceful means of exercise : Yoga/ Pilates

... but also at the same time we realised the consumer

wants choice.

Macro trends

QUESTIONNAIREScent

Citrus

Woody

Leather

Spices

Florals

Type Of Florals

Rose

White Floral

Exotics

65%

10%

10%

10%

5%

25%

30%

45%

Would you be interested in purchasing a product that energized

and refreshed you as a perfume? (Yes 95%)

Do you think fragrance should be sold in set (60%)of day, night

and weekend perfumers rather than have to buy all individual(40%)?

From the following which is your favourite perfume scent?

Citrus(10%)/woody(10%)/leathers(5%)/spices(10%)/florals(65%).

What is your favourite floral smell? (Choose 1)

Rose(30%)/white floral- jasmine, gardenia, magnolia(45%)/exotics(25%)

THREE DECISIONS 三

THE BIG IDEAA collection of THREE FRAGRANCES that can follow the busy working woman

THROUGHOUT HER WEEK- ENABLING HER TO ESCAPE FROM HER EVERYDAY routine.

Influenced by Chinese well being, each scent will enhance your state of mind.

WHY?

Set of 3:

ALLURE- A SCENT BASED ON AN ENERGETIC STATE OF MIND

Alleviation- BASED ON A RELAXED STATE OF MIND

ARDOR- BASED ON YOUR CREATIVE STATE OF MIND

YOUR CHOICE, YOUR TIME, YOUR SCENT.

FOR YOUR STATE OF MIND-

WHENEVER YOU FEEL LIKE IT.

THREE DECISIONS 三

GRAPHICS OUTCOME

DAILY ROUTINE

THREE STAGES OF OUR PRODUCT

BUSY FEMALE

SMART

FORMAL

NEUTRAL COLOUR PALETTE

THREE DECISIONS 三CREATIVE CONCEPT

THREE DECISIONS 三

Advert visualisation- format

THREE DECISIONS 三