Three initiatives to

transform your Siebel in

November 11, 2020

Three initiatives to turn your Siebel into the best non-SaaS CRM

TACTICAL STRATEGICAL

TEC

HN

ICA

LBU

SIN

ESS

KAFKA

Adopt

Real-Time Data Streaming

with Kafka

SIEBEL UX

Improve

your Siebel UX with

Nexus Face and Nexus Apps

CLOUD NATIVE

Modernize

your Siebel Platform with

Cloud Native Architecture

SIEBEL UX

Transform

your Siebel UX with

Nexus Face and Nexus Apps

Modernize your

Siebel Platform

with Cloud Native

Architecture

CLOUD NATIVE 1

Siebel CRM Cloud Native Architecture announced on the Virtual Summit

Siebel CRM Cloud Native Architecture announced on the Virtual Summit

Siebel CRM Cloud Native Architecture announced on the Virtual Summit

Watch Siebel CRM Cloud Native Sessions: https://bit.ly/SiebelCloudNative

TECHNICAL DETAILS

• CNCF drives Cloud Native’ ecosystem evolution and adoption;

• Kubernetes + Backing services that provide observability,

scaling, service mesh, deployments;

• Operates on Public clouds or On-prem (Openshift);

• Siebel services are running in a Kubernetes cluster.

01

SIEBEL RELATED NOTES

• Your Siebel business logic remains unchanged;

• CNA is an additional deployment option;

• Expected in 2021, update to the latest version is required

02

BENEFITS

• Ensures high availability/ scalability;

• Standardizes and simplifies Siebel operations;

• Fosters business agility and innovation.

03

CLOUD NATIVE

Simplified overview of Kubernetes components and backing services

Observability

Jaeger: application and

service mesh tracing

Prometheus + Grafana:

metrics, alerts,

dashboards

Fluentd + Elasticsearch +

Kibana: collects and stores

logs, dashboards

Service MeshService Mesh provides

• Traffic management

• Load balancing

• Security

• Observability

Deployments

Git stores cluster

configuration defined as

Helm Charts, Kustomize or

Kubernetes manifests.

Argo syncs cluster

configuration with actual

cluster (Argo CD) or rolls

out new application

version (Argo Rollout).

Config and Pods Management

cm: application

configuration data for pods

to consume as containers

are created.

rs: ensures that a specified

number of pod replicas are

running

Kubernetes Cluster

An application running in a

container ideally should be

built using «12 factor app»

methodology

Service is a named

abstraction of software

service; pod is a collection

of containers with one or

several applications

Why Siebel customers should adopt Cloud Native Architecture

High Availability

/ Scalability

Resilient architecture

Autoscaling

Zero-downtime deployments

Ramp up and ramp down

resources as needed, also

automatically

No lost business due to the service

outage / poor performance

Optimized infrastructure OpEx

Resilient architecture

Monitoring dashboards

Automation

Use standardized

infrastructure and

backing services

Developers focus on business

features development

Decreased operational costs

Zero-downtime

Low risk of failure

Low costs

Deploy as often as

business needs thanks to

decreased risk and cost

Achieve better ROI faster

Decrease innovation cost

Simplified

Operations

Agility +

Innovation

Your next steps

Watch recordings from Siebel CRM Virtual Summit

Join webinar on December 14th for

demos and Q&A

Adopt Siebel Cloud Native Architecture

Find out if your organization is already

running Kubernetes

Try, learn and master Kubernetes on non-business

critical services

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Adopt Real-Time

Data Streaming

with Kafka

KAFKA 2

TECHNICAL CHARACTERISTICS

• Delivers messages with very low latency

• Scales to a thousand brokers and trillions of messages per day

• Stores data streams safely in fault-tolerant cluster

• Event Stream Processing

01

SIEBEL RELATED NOTES

• Expected in 2021; update to the latest version is required

• Publish and subscribe to events declaratively and using scripting

• Siebel Cloud Native Architecture uses Kafka internally

• Now Siebel can work with Kafka using CDC or custom

Connectors

02

USE CASES

• Audit of the customers’ data access events

• Google-like search: push Siebel data into Elasticsearch

• Speed up queries: replace read calls with data syncs

• Identify and act on risks and opportunities in Siebel

data updates using Streams API

03

KAFKA

Consumers/

Target Systems

Producers/

Source Systems

Data streaming with Kafka: Real-time performance and reliability

Mobile Apps

Data Lakes / DWH

Search

Audit

Microservices

SaaS Apps

Enterprise Apps

Sensor Data

Clicks Streams

Social Data

Mobile Apps

Microservices

SaaS Apps

Enterprise Apps

Kafka

Topics

Stream Processors

(Kafka Streams API,

ksqlDB, Spark)

Source

Connectors

Sink

Connectors

Organizational implications of Kafka’s “Dumb pipes smart endpoints” approach

Source

Connector

(if needed)

Topics

Sink

Connector

(if needed)

Event Consumer

or

Target System

Event Producer

or

Source System

Source

Connector

(if needed)

Topics

Sink

Connector

(if needed)

Event Consumer

or

Target System

Event Producer

or

Source System

1st System Dev Team ESB Dev Team 2nd System Dev Team

1st System Dev Team Operations team 2nd System Dev Team

ESB

KAFKA

Common Kafka Usage Scenario for Siebel applications

Audit: record

user actions

and customers’

data access

events

Google-like

search: push

Siebel data

into Elastic-

search

Query

performance:

replace read

calls with data

syncs

Streams API:

identify and act

on risks &

opportunities in

Siebel data

updates

Your next steps

Watch recordings from Siebel CRM Virtual Summit

Join webinar on December 18th for

demos and Q&A

Identify and implement good use-cases for Streams API

Find out if your organization is already

running Kafka

Try, learn and master Kafka while replacing Read API with

data streaming

1 2 3 4 5

Transform your

Siebel UX with

Nexus Face and

Nexus Apps

SIEBEL UX 3

Business benefits of the Siebel UX transformation

1

• Too many clicks to

complete key tasks

• Overwhelming number

of fields

• Long time to learn

TYPICAL UX ISSUES

2

SIEBEL UX

TRANSFORMATION

4

• More efficient business processes

• Increased employee engagement

• Improved end-customer

experience

LONGER-TERM IMPACT

3

• Improved user-productivity

• Increased system adoption

• Less effort required for

onboarding

IMMEDIATE IMPACT

Sample Business Metric affected by UX improvements

• Opportunity Cycle Time

• Sales Pipeline Volume

• Number of clients meetings

• Case Handling Time

• Backlog Size

• SLA Metrics

• Average Talk Time

• After Call Work

• First Contact Resolution

• Deal Win Rate

• Net Promoter Score

• Number of complaints

• Net Promoter Score

• Number of complaints

• Net Promoter Score

• Voluntary Attrition

• Employee Satisfaction

• System Usability Scale

• Voluntary Attrition

• Employee Satisfaction

• System Usability Scale

• Voluntary Attrition

• Employee Satisfaction

• System Usability Scale

PROCESS EFFICIENCY CUSTOMERS SATISFACTION EMPLOYEES SATISFACTIONSA

LES

BA

CK

OFFIC

EC

ALL C

EN

TER

Transform the entire Siebel UI with 3 people team in 6 to 9 months time

Design Thinking based

methodology adopted

for Siebel CRM UI

re-design projects

Nexus Sprints

Low-code Siebel

UI development

tool for Siebel

team.

Nexus Face

Pre-configurated

set of Figma

Prototypes and

Nexus Face

Applications

Nexus Apps

Advantages of the Nexus Face

Fast development speed

Nexus Face significantly shortens the development time

thanks to declarative UI configuration capabilities and pre-

build wiring with Siebel Open UI infrastructure.

Rich array of modern UI components

Nexus Face comes with embedded UI components libraries

based on the Google Material Design. You can style them to

match your corporate design guidelines.

Easy development and maintenance

Being a low-code tool, Nexus Face does not require

advanced web development skills, making it easier for

Siebel teams to build and support improved Siebel UI.

Pre-build Nexus Apps further accelerate time to market

High Fidelity UI DesignsLow Fidelity UI Patterns Nexus Apps

Demo

Siebel UX Improvement Project Blueprint

2

weeks

2-3

week

cycle

2-3

week

cycle

DEVELOPMENT SPRINT

Working in Agile Sprints,

configure Siebel views,

compose UI with Nexus

Face and create navigation

between standard and

Nexus Face UI

UX DESIGN SPRINT

Working in Agile Sprints,

conduct in-depth UX

research for selected use-

cases, design new UI and

validate it from usability

and functional sides

KICK-OFF + INSPIRE

Analyse existing Siebel

solution and prioritize use-

cases for improvement

while building one client-

specific inspirational UI

based on the sample data

Siebel UX Tranformation Project Blueprint

2

weeks

1-3

months

4-6

months

DETAILED DESIGN

+ DEVELOP

Working in Agile Sprints,

design and user-test high-

fidelity UI, configure

Siebel views and build UI

with Nexus Face

RESEARCH +

HIGH LEVEL DESIGN

Conduct in-depth UX

research for all use-cases,

design new UI for the

entire Siebel application

(low-fidelity) and refine

the implementation plan

KICK-OFF + INSPIRE

Analyse existing Siebel

solution and define high

level transformation plan

while building one client-

specific inspirational UI

based on the sample data

Your next steps

Visit bit.ly/UXSiebel

Book a session to discuss free

KICK-OFF + INSPIRE project

Plan and runKICK-OFF + INSPIRE

project

Join webinar on December 16th for demos and Q&A Sign the NDA

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