Thriving in a Hybrid World Dean J. Marsh Vice President, Client
Success IBM Analytic Solutions
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Today 3 technology forces are converging Data Cloud Engagement
Smarter cities Smarter vehicles Smarter homes Smarter health
Smarter factories Smarter transportation Cloud, Apps, and
Services
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We are on the threshold of massive explosion of connected
things Over 10 billion devices around the world are currently
connected to the Internet, including computers and smartphones The
Internet of Things has the potential to create economic impact of
$2.7 trillion to $6.2 trillion annually by 2025
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Health Care Smart Manufacturing Automotive Smart Cities
Building & Home Automation Wearables 3 What are these
Devices?
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Mobile customer targeting Card swipe in one store attracts
coupons from nearby store resulting in 109% incremental sales lift
Just-in-time maintenance Fast Big Data analysis Global aircraft
engine manufacturer increases service revenue by 12% Global stock
exchange cuts response times of market surveillance algorithms by
99% 35% in one year using real-time monitoring and proactive fault
detection while lowering IT resources by using a big data analysis
platform. Cloud is redefining technology, business and entire
industries.
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Business Scalability Speed and Adaptability Improved Economics
Client Customization Reduced Complexity Ecosystem Connectivity
Cloud enables opportunity. Faster, easier, for less! Globally
Integrated Enterprise Digital Front Office Improve company
efficiency and effectiveness to enable new growth. Connect,
transact, and engage with customers to create mutual value.
Business Scalability Speed and Adaptability Improved Economics
Client Customization Reduced Complexity Ecosystem Connectivity
Reduction in operating costs 40% Shorten customer service call time
by 70% In cost and performance benefits $700M Reduction of time for
software error correction 99%
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Take customer experience to new heights Understand shopping
behavior in real-time Personalized interaction and targeted
marketing Apply powerful analytics to better serve customers
Empower store associates to deliver a more personalized customer
service. Enable store managers to be more productive and effective.
Enhance cross-team collaboration. Cloud Pacesetters are 136% more
likely to use cloud to reinvent customer relationships
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. CRM HR DB ERP Social Mobile To free funds to continuously
fuel innovation, organizations must continuously optimize existing
infrastructures to meet new demand. Enabling innovation through
optimization Drives Investment Systems of Record Optimize IT
infrastructure, data and processes Drives Need Systems of
Engagement Knowledge Sharing Engagement Models Anywhere, Anytime
OptimizeInnovate Hybrid Cloud is emerging as the new model for
service delivery Focus on Operational Costs
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Development & DevOps Big Data & Analytics
SecurityMobile Business Process as a Service Automating Business
Innovation Marketplace of High Value Consumable Business
Applications Rapid App Development through Composable and
Integrated Platform Built using open standards Enterprise Class,
Optimized Infrastructure Built using open standards Integration
Traditional Workloads Integration/ API Mgmt Compute Storage
Networking Business Processes Procurement Payment Processing Help
DeskAccountingRecruiting Commerce Supply Chain Analytics Talent
Management Collaboration IT Management Marketing Software as a
Service Platform as a Service Infrastructure as a Service Dynamic
Hybrid Cloud: Evolving IT As a Service
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Private Cloud & IT Benefits: Fully customizable Robust
management Secure by design Best of both worlds. Better outcomes.
Maximize return on existing IT investments Match workloads to
best-fit infrastructure Hit the right balance of risk to speed Meet
seasonal capacity without CapEx Add new capabilities quickly
Benefits: Low entry cost Pay-per-use Highly elastic Dynamic Hybrid
Public Cloud Hybrid Cloud + Hybrid Cloud Definition The connection
of one or more clouds to on-premises systems and/or the connection
of one or more clouds to other clouds Dynamic Hybrid is the
future
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As workloads move to a Hybrid model, challenges are created
Integration of information and business processes Business
processes span multiple environments Portability of workloads
Hybrid cloud management Maximizing flexibility for the future Fast,
secure access to only the data your app needs
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The new hybrid cloud The new hybrid cloud is more than the sum
of it's parts. It is open by design, providing the freedom to
choose and change your environments, data and services with
visibility, control and security everywhere.
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2015 IBM Corporation Portability for Cloud Workloads
PublicDedicatedOn-premises Containers are a critical foundation of
Hybrid Cloud and portability. Building consistent APIs for
Infrastructure and Services across cloud environments. Applications
can be built so that they can move from the data center to the
cloud (for example) based on business priority and demands
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2015 IBM Corporation Management takes a new twist in Hybrid
mode PublicDedicatedOn-premises
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2015 IBM Corporation A DevOps approach that delivers rapid
iteration, bursting and lifecycle management An enterprise security
model that reaches into the cloud to secure applications end-
to-end Systems Management capabilities that can monitor and manage
in the cloud and in the data center Distribution and location of
data based on need and regulatory compliance Ability to move
workloads across different delivery models (Private cloud, public
cloud) based on business need Synchronization of data and
information across applications and business processes that extend
into the cloud Integration Security Portability Data Delivery
Visibility / Control These are the key IT architecture elements to
consider when planning for Hybrid Cloud
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2015 IBM Corporation Three things to consider when moving
forward in Hybrid 1.Develop your strategy multiple approaches to
Hybrid 2.Evaluate your IT architecture for how it should evolve to
address the challenges brought about by Hybrid environments
3.Consider evolving the role of IT to include one of Cloud Service
Broker for the enterprise Create Consume
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2015 IBM Corporation Takeaways Cloud, Mobile, Social and
Analytics are enabling business transformation at Internet scale
and speed The resulting Hybrid environment creates both challenges
and opportunities for enterprise IT Adapting to this new Hybrid
world will be the key success factor for CIOs and their teams over
the next few years