THROUGH OTHER EYES

Jane Barmer

Through Other Eyes

Ageing Society : Design Challenges

Physical Cognitive

Economic Social /Emotional

Reduced:• Mobility• Sight• Hearing• Dexterity• Touch

Decline in• Memory• Information processing• Numeracy skills

• Changes to income & spending patterns

• Income value erodes over time

• Diminished access to social networks

• Changes in emotional needs / responses

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Human Ageing

UNIVERSAL - everyone ages

PROGRESSIVE - we cannot stop the process

INTRINSIC - it is irreversible / cannot be corrected

we will never be younger than we are today

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Not a Homogenous Group

• Ageing is an individual experience; people age in different ways

• The accumulation of ‘affect’ is dramatically different from one person to another

• People’s response to and ability to cope with the ageing process, differs greatly

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Biological Ageing – how do we age?

HAIR

HEARING

BONES

SKIN / TOUCH

MUSCLE

NERVOUS SYSTEM

URINARY STYSTEM

VISION

SMELL / TASTE

RESPIRATORY

CARDIOVASCULAR

GASTROINTESTINAL

IMMUNE SYSTEM

REPRODUCTIVE

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Aspects of Natural Ageing

Sensory Physical Cognitive

Vision Locomotion

Reach & Stretch

Dexterity

IntellectualFunctioning

Communication

Hearing

Touch

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Through Other Eyes

Impairment, Age & Daily Living Activities

%Dependent

Activity

Age

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Feature Million

With at least one impairment 9.3 Hearing (10 million across ages) 6.3 Lifting, carrying, moving objects 6.0 Mobility 5.7 Limiting long term illness (15 million across ages) 4.3 Arthritis (10 million across ages) 3.3Manual dexterity 2.5Physical coordination 2.2 Memory or concentration 1.7 Sight (2 million across ages) 1.6 Effects of a Stroke (1 million across ages) 0.8No impairment 2.7

12 million UK people of state pension age +

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Cataract 13.7%

Macular Degeneration 16.7%

Glaucoma 5%

Diabetic Retinopathy 3%

Normal Vision 61.6%

Source: www.nei.nih.goc/sims/sims/htm

Vision – 4 Common Disorders in Later Life

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De – Brief Session

Strongest Impression / emotion?

Hardest part? WHY?

What "limited" you the most?

What “helped”? HOW?

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• something you would like changed

• why do you want to change this?

• what steps might progress this?

Inclusive Approaches

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Source: RNIB

Text & Fonts

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CANCEL

Clear

ENTER

Cancel

Enter

Colour Contrast

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Improving Visual Packaging

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Know the opportunities & challenges demographic change presents to

providers of products & services

Recognise a range of physical & sensory changes that affect

the capability of people in later life

Identify practical solutions for improving product & service provision for

the ageing consumer marketplace

Outcomes

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Inclusive Design & Capability

Source Benkztin & Juhlins, inclusive design: design for the whole population (2003)

Disabled

Reduced Capability

Fully Capable

Inclusive Design:

“Design of mainstream products

and/or services that are

accessible to, and usable by,

people with the widest range of

abilities within the widest range

of situations without the need

for special adaptation or design”

British Standard 7000 – 6: 2005

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Cognitive Decline

Source: Disconnected Mind Project University of Edinburgh