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2011 Event Summary | Reese’s

LegendsClassic.com 1

Summary of Contents

Summary of Sponsorship Benefits- Outline & Description of Sponsor Benefits ........................................................................ 3

Event History- Did You Know? ............................................................................................................. 5- Results & Awards ......................................................................................................... 6- Demographics of College Basketball ...............................................................................12- IZOD Center ...............................................................................................................14

Media Exposure- In-Game Television Exposure .........................................................................................15- Commercial Units ........................................................................................................19- Supplemental Exposure ................................................................................................20

On-Site Exposure & Promotions- Videoboard Mentions ...................................................................................................21- Customized Promotions................................................................................................22

Pre-Game Hospitality- Photos ......................................................................................................................23

Press Coverage- Summary of Press Coverage ...........................................................................................25- Press Releases- Samples of Newspaper & Website Articles


Sponsorship Benefits

Television Exposure- Two (2) :30 commercial units per game in each nationally broadcasted game during the Championship Rounds on ESPN3 (total of 8).- One (1) “First Half Stats” enhancement in each nationally broadcasted game during the Championship Rounds on ESPN3 (total of 4).- One (1) on-court decal located on each end of the floor (total of 2).- Minimum of four (4) minutes per game of unobstructed in-game television exposure on the courtside digital signage (total of 16 minutes on ESPN3).

Vanderbilt defeated Oregon State to win the 2011 TicketCity Legends Classic Championship.

LegendsClassic.com4

Sponsorship Benefits

On-Site Exposure- In-arena exposure on the courtside rotating signage.- One (1) public address announcement per game.- One (1) mention per game on the videoboard.- One (1) on-court promotion during a halftime or timeout.- One (1) on-site display in the concourse or near the main entrance to the arena. The display can be used for sampling, coupon distribution, premium item giveaways, etc.

Ticket and Hospitality- Eight (8) premium location tickets to each night of the Event (16 total).- Eight (8) invitations to the pre-game Hospitality Reception each night of the Event (16 total).

Reese’s courtside signage shown in-arena, on ESPN3 and sports highlight shows across the country.


Did You Know???

- All four games of the Championship Rounds of the 2011 TicketCity Legends Classic at the IZOD Center were nationally televised for the first time on ESPN3. In addition, four of the Regional Round games were televised on ESPN networks and one was shown on the Longhorn Television Network. Three games in the Kingston Subregional were shown throughout Rhode Island and other parts of New England.

- Dave Popkin, former NC State great Dereck Whittenburg, and ESPN.com lead reporter Andy Katz served as ESPN’s broadcast team for the Championship Round games at the IZOD Center.

- The TicketCity Legends Classic sported the highest attendance among early-season college basketball tournaments in 2011. In excess of 97,000 fans attended the event across the seven hosting venues.

- In its brief five-year history, the event has featured 11 teams that have gone on to compete in the NCAA Tournament with six of those teams advancing to at least the Sweet 16. In 2010, Michigan State played in the Final Four after beginning the season in the Classic.

- The TicketCity Legends Classic has been held at some of the finest home courts in the country, including Florida, Georgia Tech, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, NC State, Oregon State, Pittsburgh, Rutgers, Syracuse, Tennessee, Texas, Texas Tech, UTEP, Vanderbilt, Washington State, and West Virginia.

- One of the benefits of the TicketCity Legends Classic is the yearly honoring of the legends who made their marks on college basketball. Among those who have been honored include:

Jerry West, West VirginiaBill Bradley, PrincetonCalvin Murphy, NiagaraDavid Thompson, NC StateNate Thurmond, Bowling GreenBernard King, TennesseeDon Haskins, UTEP

A.C. Green, Oregon StateBryce Drew, ValparaisoLou Henson, New Mexico StateGreg Kelser, Michigan StateBrandin Knight, PittsburghJalen Rose, Michigan

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Tournament Bracket

Nov. 13 7:00 ET Nov. 25 Morehead State 61, West Alabama 52 3:30 ETNov. 15 4:00 ET Bucknell 62, Princeton 56

Nov. 26 2:00 ET

Nov. 13 2:00 ETNov. 15 8:00 ET Nov. 27 2:00 ET

Nov. 13 6:00 ETNov. 16 7:00 ET Nov. 25 2:30 ET

Nov. 26 2:30 ETNov. 14 10:00 ETNov. 16 10:00 ET

Nov. 27 12:00 ET

No. 20 VANDERBILT6:30 ET

VANDERBILT 86-79

NC STATEVANDERBILT 64-62

TEXAS8:30 ET

OREGON STATE 100-95

OREGON STATE

TEXAS

NC STATE 77-74

NC STATE

2011

CHAMPIONSHIP ROUNDS

The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.comVisit LegendsClassic.com for more information

Morehead State 68, Princeton 56Bucknell 87, West Alabama 50

Princeton 66, West Alabama 42Bucknell 54, Morehead State 50

Cleveland State 63, Boston Univ. 62

NOVEMBER 19

8:30 ET

6:30 ET

NOVEMBER 21

Cleveland State 71, No. 7 Vanderbilt 58

CHAMPIONSHIP ROUNDSIZOD Center - East Rutherford, N.J.

NC State 60, Princeton 58

Oregon State 82, Hofstra 72

Gill Coliseum - Corvallis, Ore.

LEWISBURG SUBREGIONAL

Sojka Pavilion - Lewisburg, Pa.

Cleveland State 67, Rhode Island 45

Boston Univ. 70, Rhode Island 64

Boston University 68, Hofstra 61

RALEIGH REGIONAL

REGIONAL ROUNDS

Oregon State 93, West Alabama 60

No. 20 Vanderbilt 80, Bucknell 68

Ryan Center - Kingston, R.I.

RBC Center - Raleigh, N.C.

CORVALLIS REGIONAL

Texas 82, Boston University 46Texas 100, Rhode Island 90

KINGSTON REGIONAL

AUSTIN REGIONAL

The Longhorn Network will also air each Texas game in the Championship Rounds

TicketCity Legends ClassicAll Times Eastern

Rhode Island 85, Hofstra 73

Hofstra 63, Cleveland State 53

SUBREGIONAL ROUNDS

NC State 91, Morehead State 61

Frank Erwin Center - Austin, Texas

NASHVILLE REGIONAL

Memorial Gym - Nashville, Tenn.


Event History

2011 TicketCity Legends ClassicChampionship RoundsNovember 21Championship GameVanderbilt 64, Oregon State 62Consolation GameNC State 77, Texas 74

November 19Semifinals#20 Vanderbilt 86, NC State 79Oregon State 100, Texas 95

All-Tournament TeamJohn Jenkins (Vanderbilt) - MVPJared Cunningham (Oregon State)

C.J. Leslie (NC State)Sheldon McClellan (Texas)Jeffrey Taylor (Vanderbilt)

Austin RegionalNovember 15Texas 100, Rhode Island 90November 13Texas 82, Boston University 46

Regional Rounds

Nashville RegionalNovember 15#20 Vanderbilt 80, Bucknell 68November 13Cleveland State 71, #7 VanderbiltRaleigh RegionalNovember 16NC State 60, Princeton 58November 13NC State 91, Morehead State 61

Corvallis RegionalNovember 16Oregon State 82, Hofstra 72November 14Oregon State 93, West Alabama 60Lewisburg SubregionalNovember 27Princeton 66, West Alabama 42Bucknell 54, Morehead State 50November 26Morehead State 68, Princeton 56Bucknell 87, West Alabama 50November 25Morehead State 61, West Alabama 52Bucknell 62, Princeton 56

Kingston SubregionalNovember 27Boston University 68, Hofstra 61Cleveland State 67, Rhode Island 64November 26Hofstra 63, Cleveland State 53Boston University 70, Rhode Island 64November 25Boston University 68, Hofstra 61Cleveland State 67, Rhode Island 45

Tournament MVP John Jenkins goes to the basket during Championship Round action

in the 2011 TicketCity Legends Classic.

LegendsClassic.com8

Event History

2010 Legends ClassicChampionship RoundsNovember 27Championship Game#10 Syracuse 80, Georgia Tech 76Consolation GameUTEP 65, Michigan 56

November 26SemifinalsGeorgia Tech 71, UTEP 61#10 Syracuse 53, Michigan 50

All-Tournament TeamRick Jackson (Syracuse) - MVP

Darius Morris (Michigan)Randy Culpepper (UTEP)

Brian Oliver (Georgia Tech)Kris Joseph (Syracuse)

Syracuse RegionalNovember 21#11 Syracuse 63, William & Mary 60November 16#11 Syracuse 66, Detroit 55

Regional Rounds

Ann Arbor RegionalNovember 21Michigan 80, Gardner-Webb 58November 18Michigan 69, Bowling Green 50

Atlanta RegionalNovember 19Georgia Tech 77, Niagara 51November 17Georgia Tech 78, Albany 51

El Paso RegionalNovember 20UTEP 77, Western Carolina 65November 14UTEP 87, Mercer 74

Detroit SubregionalNovember 28Albany 56, Bowling Green 55Detroit 96, Niagara 77November 27Albany 75, Niagara 65Detroit 71, Bowling Green 62November 26Niagara 65, Bowling Green 61Detroit 84, Albany 82 (2OT)

Williamsburg SubregionalNovember 28Gardner-Webb 78, Mercer 65Western Carolina 64, William & Mary 39November 27Gardner-Webb 71, Western Carolina 65William & Mary 57, Mercer 52November 26Mercer 71, Western Carolina 66William & Mary 56, Gardner-Webb 55

Tournament MVP Rick Jackson shoots over a defender during Regional Round action at

the 2010 Legends Classic.


Event History

2009 Legends ClassicChampionship RoundsNovember 28Championship GameFlorida 73, Rutgers 58Consolation Game#2 Michigan State 106, UMass 68

November 27SemifinalsFlorida 77, #2 Michigan State 74Rutgers 83, UMass 75

All-Tournament TeamErving Walker (Florida) - MVP

Anthony Gurley (Massachusetts)Kalin Lucas (Michigan State)

Vernon Macklin (Florida)Mike Rosario (Rutgers)

Gainesville RegionalNovember 20Florida 80, Troy 58November 18Florida 69, Georgia Southern 49

Regional Rounds

Amherst RegionalNovember 21UMass 94, Arkansas-Fort Smith 68November 18Cornell 74, UMass 61

East Lansing RegionalNovember 22#2 Michigan State 90, Valparaiso 60November 20#2 Michigan State 75, Toledo 62

Piscataway RegionalNovember 22Vermont 77, Rutgers 71November 20Rutgers 58, Drexel 56

Statesboro SubregionalNovember 29Georgia Southern 80, Troy77Valparaiso 86, Arkansas-Fort Smith 74November 28Georgia Southern 86, Arkansas-Fort Smith 77Troy 80, Valparaiso 64November 27Valparaiso 97, Georgia Southern 89Troy 115, Arkansas-Fort Smith 76

Philadelphia SubregionalNovember 29Cornell 61, Drexel 54Vermont 82, Toledo 49November 28Drexel 69, Toledo 59Cornell 67, Vermont 59November 27Drexel 74, Vermont 61Cornell 78, Toledo 60

Tournament MVP Erving Walker led Florida to the 2009 Legends Classic Championship

over Rutgers.

LegendsClassic.com10

Event History

2008 Legends ClassicChampionship RoundsNovember 29Championship Game#4 Pittsburgh 57, Washington State 43Consolation GameTexas Tech 77, Mississippi State 73

November 28Semifinals#4 Pittsburgh 80, Texas Tech 67Washington State 63, Mississippi State 52

All-Tournament TeamSam Young (Pittsburgh) - MVP

Kodi Augustus (Mississippi State)DeJuan Blair (Pittsburgh)Trevor Cook (Texas Tech)

Klay Thompson (Washington State)

Pullman RegionalNovember 18Washington State 55, Fairleigh Dickinson 33

Regional Rounds

Starkville RegionalNovember 22Mississippi State 54, Fairleigh Dickinson 58November 19Mississippi State 102, North Alabama 61

Lubbock RegionalNovember 22Texas Tech 98, Eastern Kentucky 84November 20Texas Tech 167, (East) Central Oklahoma 115

Pittsburgh RegionalNovember 22#6 Pittsburgh 86, Indiana (Pa.) 60November 21#6 Pittsburgh 86, Akron 67

Akron SubregionalNovember 25Akron 81, Urbana 37

Hackensack SubregionalNovember 30Akron 85, Fairleigh Dickinson 41November 29Eastern Kentucky 69, Akron 57November 28Eastern Kentucky 83, Fairleigh Dickinson 47

Tournament MVP Sam Young dunks during the Championship Game.

Richmond SubregionalNovember 25Eastern Kentucky 91, Thiel College 43


Event History

2007 Legends ClassicChampionship RoundsNovember 24Championship Game#16 Texas 97, #7 Tennessee 78Consolation GameWest Virginia 75, New Mexico State 61

November 23Semifinals#7 Tennessee 74, West Virginia 72#16 Texas 102, New Mexico State 87

All-Tournament TeamD.J. Augustin (Texas) - MVP

A.J. Abrams (Texas)Connor Atchley (Texas)

Da’Sean Butler (West Virginia)Chris Lofton (Tennessee)

Regional Rounds

Las Cruces RegionalNovember 16New Mexico State 100, LeMoyne-Owen 64November 14New Mexico State 75, UC Davis 65

Austin RegionalNovember 18#16 Texas 100, Arkansas-Monticello 52November 16#16 Texas 73, UC Davis 42

Morgantown RegionalNovember 18West Virginia 106, Prairie View A&M 41November 16West Virginia 81, Arkansas-Monticello 53

Davis SubregionalNovember 18UC Davis 71, UC Santa Cruz 49November 11UC Davis 97, La Verne 55

Texas beat Tennessee to win the Inaugural 2007 Legends Classic Championship.

Prairie View SubregionalNovember 25Prairie View A&M 88, Schreiner 59

Knoxville RegionalNovember 16#7 Tennessee 89, Prairie View A&M 41November 14#7 Tennessee 101, Arkansas-Monticello 53


Basketball Demographics

MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN

THE AVERAGE U.S. ADULT.

To be read: Male 25-54 College Basketball viewers are +82% more likely to be

Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM

182199186

Automotive Aftermarket

Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year

136155151156

Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week

149160145

Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily

150162179

Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release

151170147

Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+

239192

Household Appliances & Furnishings

Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year

169151

152

Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used

156189177

Men’s Apparel & Sports Apparel Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year

183156229151

Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month

162152149

151

Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month

166166

Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year

192223192

CATEGORY PRODUCT INDEX


Event Demographics

MALE 75%FEMALE 25% AGE 21.5% of Men are 18-34 yrs old 36.6% of Men are 18-49 yrs old 32.2% of Men are 25-54 yrs old 47.5% of Adults are 18-49 yrs old

EDUCATION 74% are college graduates or have attended college 13% have a high school diploma 13% have attended some high school

TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week

EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week

CAR OR TRUCK 75% own a car or truckHOME OWNERS 46% own their home FAMILY 54% do not have any children 35% have 1-3 children 6% have over 4 children


IZOD Center

College basketball has developed a rich and impressive history at the IZOD Center over the past 30 years. More than four million fans have cheered at over 500 games representing 140 colleges and universities.

The IZOD Center has a long history with the NCAA Division I Men’s Basketball Championship. It all started in 1984 when the arena hosted first- and second-round games and culminated in 1996 with the most anticipated college basketball event of the year – the Final Four – coming to New Jersey. Kentucky defeated Syracuse 76-67, in the championship game. It was also the last Final Four played in a non-dome facility.

The IZOD Center was home to the NHL’s New Jersey Devils for 25 seasons. During that time, the Devils won three Stanley Cups (1995, 2000, 2003). The NBA’s New Jersey Nets also played at the IZOD Center and advanced to the NBA Finals in back-to-back seasons in 2002 and 2003.

The IZOD Center is one of the top concert venues in the country and was named the sixth high-est grossing venue of the past decade by Billboard Magazine. Bruce Springsteen and the E Street Band opened the venue in July 1981 with six sold-out concerts. Over the years, Springsteen has played over 50 sold-out shows at the arena, including a record 15 in 1999, making him the venue’s top-selling artist.

Nearly 65 million people have attended over 6,500 events at the IZOD Center since it opened in 1981. The IZOD Center is part of the MetLife Sports Complex that includes MetLife Stadium and Meadowlands Racetrack. The New Jersey Sports and Exposition Authority is the governing body that oversees the opera-tion of the IZOD Center.

The MetLife Sports Complex is in the midst of dynamic development and change. Giants Stadium was demolished to make way for the $1.6 billion MetLife Stadium, which opened in 2010, and remains the only stadium to house two NFL teams – the Giants and Jets.


Television ExposureChampionship Rounds - IZOD Center

Date Game Network Timing

11/19/2011 Vanderbilt vs. N.C. State ESPN3 6:12

11/19/2011 Texas vs. Oregon State ESPN3 5:09

11/21/2011 Texas vs. N.C. State ESPN3 5:03

11/21/2011 Vanderbilt vs. Oregon State ESPN3 6:06

Minutes of unobstructed exposure on the courtside signage

Totals: 22:30 Amount of time in excess of contract: 6:30

Date Game Network Timing

11/19/2011 Vanderbilt vs. N.C. State ESPN3 53;33

11/19/2011 Texas vs. Oregon State ESPN3 1:09:59

11/21/2011 Texas vs. N.C. State ESPN3 1:00:05

11/21/2011 Vanderbilt vs. Oregon State ESPN3 50:58

Minutes of unobstructed exposure for floor decals

Totals: 3:54:35

Reese’s courtside LED signage during Championship Rounds at the IZOD Center.


Television Exposure

Reese’s Courtside LED Signage.


Television Exposure

Reese’s courtside LED signage and decal which was displayed

above the foul line on both ends of the court during Championship Rounds.


Television Exposure

In-Game Enhancement

Reese’s First Half Stats.


Commercial Units

Commercial Units: HUPC-001900H Break Number of Spots Run

Date: 11/19/2011Semifinal Game 1: Vanderbilt vs. N.C. State

Network: ESPN3

1st Half

12:00 T.O. 2

2nd Half

12:00 T.O. 2

Date: 11/19/2011Semifinal Game 2: Texas vs. Oregon State

Network: ESPN3

1st Half

12:00 T.O. 2

2nd Half

12:00 T.O. 2

Date: 11/21/2011Consolation Game: Texas vs. N.C. State

Network: ESPN3

1st Half

12:00 T.O. 2

2nd Half

12:00 T.O. 2

Date: 11/21/2011Championship Game: Vanderbilt vs. Oregon State

Network: ESPN3

1st Half

12:00 T.O. 2

2nd Half

12:00 T.O. 2

Championship Rounds - IZOD Center

:15 Commercial Spots: 16


Supplemental Exposure

Television - The Legends Classic was featured in ESPN’s promotional spots.- National, regional, and local sports highlight shows.- Local news network sports coverage.

Radio - Championship Round coaches participated in interviews on WFAN (Mike Francesa, Afternoon Drive).

National Teleconference- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.


On-Site Exposure

Videoboard Mentions and PA Announcements

Reese’s logos and appeared on the center-hung scoreboard during PA Announcements and

promotions.


Customized Promotions

Reese’s T-shirt Toss for the

loudest fans in the arena.


Pre-Game Hospitality

Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night.


Press Coverage

As the one of the nation’s premier early-season college basketball events, the TicketCity Legends Classic annually receives abundant press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in the New York Metropolitan area, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.

In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. Below are several examples of the covering media:

- SI.com- ESPN, The Magazine- FoxSports.com- SportingNews.com- NBCSports.com- Newark Star-Ledger

- Newsday- Austin American-Statesman- Houston Chronicle- Dallas Morning News- Raleigh News & Observer- Louisville Courier-Journal

- Corvallis Gazette Times- The Oregonian- The Tennessean- Trenton Times- Cleveland Leader- Williamsport Sun Gazelle

In all, over 70 reporters and photographers representing more than 30 media outlets were issued credentials to the Championship Rounds of the 2011 TicketCity Legends Classic.

Texas Head Coach Rick Barnes during a post-game press conference.

Documents

TicketCity Legends Classic