Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler

Euro DisneylandEuro Disneyland

Christopher Hansen

Company Mission• What is the company’s mission?

“The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information and to develop the most creative, innovative, and profitable

entertainment experiences and related products in the world.”

Euro Disney

• Disney expanded to Paris in 1987

External Environment - Opportunities

• European market opportunityo Profitable location in Pariso Convenient European location

External Environment - Threats

• Euro Disneyland comparison to American parks

• Issue bringing in and retaining customers

Internal Capability Assessment

• Weakness:o Daily operations

• Strengths:o Pioneer in theme park industryo strong brand recognition

External Environment - Competition

• Parc Astérixo Pose greatest threat to Disney

• Futoroscopeo Education and entertaining theme park

• Walt Disney World Resort

Goals, Objectives, & Strategic Alternatives

• Wanted to expand into Europeo previous success with other Disney products

• Capitalize on success at Tokyo locationo only other international Disney park

Implementation

• Global/Standardized Approach

• Forced to change management

Evaluation

• Customer satisfaction

• Attendance

• Profitso Park sales, resort revenues, and product sales