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Tim Lewis
1
About Me
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Agenda The Onboarding ProcessMy Retail Experience Bayer HeadquartersMy Big Idea Final Thoughts
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Learning Objectives 1. Boost sales
2. Gain a broader knowledge of my territory’s business.
3. Solve problems efficiently
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The Role of a Coppertone Intern
1. Interaction
2. Maximize product distribution and placement.
3. New opportunities to increase awareness of Coppertone.
4. Point of purchase (POP) materials
5
r
Impact of the iPad
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ARTS Touch
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SPARC
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• Walmart (6)
• CVS (4)
• K-Mart (2)
Northern New Jersey & New York City
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Walmart
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Challenges In Walmart
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The Impact of Location
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Walmart Coppertone Sales
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$-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
May June July
Coppertone Sales2015 2016
Source: POS Data Reporting thru July 15, 2016
-44.8%
-46.4%
-47.7%
Walmart Coppertone Sport Sales
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$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
May June July
Coppertone Sport2015 2016
Source: POS Data Reporting thru July 15, 2016
-13.5%
+11.7%
+11.6%
CVS
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CVS Coppertone Sales
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May June July0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Coppertone Business2015 2016
+1.6%
+2.3%
Source: POS Data Reporting YTD thru July 16, 2016
-17.0%+19.3% Improvement
K-Mart
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Tools Used to Reflect 1. Relationships
2. Watching my work in “action.”
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Shopper Marketing: June 8th The success with Finding Dory
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Visual Merchandising: June 8th
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Customer Development: June 22
“Good teams have great players, great teams have great teammates..”
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Category & Shopper Solutions: June 22
“Take care, take control, take charge…”
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Executive Lunches
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Natalie Bartner & Don Kerrigan
• Great advice for my career
• Making the most out of this experience
Partnership Opportunity • YETI has grown substantially over the
past few years
• Very popular among millenials and hardcore outdoorsmen
• Seeking to target more “casual” outdoorsmen as well as older generations such as parents
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The Benefits of This Partnership
• “We need to do a better job of communicating the benefits of our products to younger consumers..” –Natalie Bartner
• Millenials need something tangible, this will get them to purchase Coppertone.
• Will make sunscreen “cool” to use
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Expansion
• YETI has strong presence in sporting goods and outdoor retailers
• Expand distribution of Coppertone
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Product Innovation Coppertone for the Winter Months
Protects against chapping wind and sun
Wind and cold protection comfort cream
Lip Therapy & Lip Balm
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The Impact of Being a College Athlete
• Teamwork
• Time Management
• Competition
• Never Satisfied
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Final Thoughts
• Beyond Grateful for this opportunity
• Having a voice
• Culture & Teamwork
• Giving back to the community
• Learned more than I ever imagined
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THANK YOU
• Scott Moore • Shawn Fisher • Iris Hammerman• Mike Hagedorn • Ariel Shaw • Lisa Dreher• Greg & Lindsay• Other Interns
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QUESTIONS?