1. Timan Rebel@[email protected]:
http://rebelic.nl Masterclass Social Media 1
2. 2
3. import java.IO 3
4. 4
5. 5
6. 6
7. Entrepreneur-in-residence is one of
thoseonly-in-Silicon-Valley jobs. Smart people get paid to
sitaround and think about new ideas, and investorsget the chance to
join an entrepreneur early in anew project. NY Times 7
8. socialmedia 8
9. 600 weekends 9
10. The Internet is only 15 years old.It hasnt even had sex yet
andalready its dominating. Gary Vaynerchuck 10
11. 1989 11
12. 12
13. 13
14. Tim Berners-Lee 14
15. 15
16. We you cant use a sword to makea better sword. But with
informationtechnologies it enables us to makebetter information
technologies.That is amazing. Ben Hammersley 16
17. 1994Geocities 17
18. 1997Six Degrees 18
19. 2000 19
20. 2001Sugababes.nl 20
21. 2002Friendster 21
22. 2003my___ 22
23. 2004 facebook 2004 hyves 2006 twitter 23
24. Web 1.0 Portals 24
25. Things change because of peopleinteracting with other
people, ratherthan technology really doing things topeople. Marc
Earls 25
26. Web 2.0Social Media 26
27. Questions? 27
28. Social Media is about people 28
29. From sendingto communicating 29
30. People become more transparent 30
31. Expect companies to communicate more transparent as well
31
32. Authentic 32
33. Hugh MacLeod 33
34. Addictive 34
35. The sense of lacking Karin Knorr-Cetina 35
36. The next update is missing 36
37. The power of zero transaction cost 37
38. Ambient awareness 38
39. very much like being physically nearsomeone and picking up
on moodthrough the little things; bodylanguage, sighs, stray
comments... Clive Thomas 39
40. Social media is personal mediacombined with social
communication 40
41. Questions? 41
42. Social Media is about translations 42
43. Translating real life objects into social objects 43
44. The Social Object is the reason twopeople are talking to
each other, asopposed to talking to somebodyelse. Hugh MacLeod
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45. 45
46. 46
47. 47
48. 48
49. Social Networks form around SocialObjects, not the other
way around. Hugh MacLeod 49
50. The sites that fail are just social networks. Jyri Engstrom
50
51. facebook = the past 51
52. foursquare = the present 52
53. ? = the future 53
54. Could intent be translated into a social object? 54
55. Questions? 55
56. Social Media thrives on mobile 56
57. 57
58. Mass Starbuckisation of everything everything on the go
(and exactly how you like it) 58
59. At a meeting. Good crowd 59
60. 60
61. 33% of all trafc is already mobile on Mobypicture.com
61
62. with mobile access more widelyavailable in 2015 than
electricity inthe Middle East, Sub-Saharan Africa,and South- and
Southeast Asia. Cisco 62
63. Always connected 63
64. Instant satisfaction 64
65. Real-time 65
66. Questions? 66
67. Social Media is converging 67
68. The internet itself will become thesocial network. Jeremiah
Owyang 68
69. Started with Facebook Platform 2007 69
70. Third party developers on social networks FarmVilles Zynga
IPO at $1.000.000.000 70
71. Facebook Connect 2008 71
72. Take your identity with you on millions of websites 72
73. Facebook Social Plugins 2009 73
74. Every webpage becomes a social object personalization on
every website 74
75. Google+ 2011 75
76. Integrates its Social Media Platforms Picasa, Buzz, Gmail
with Youtube soon to follow 76
77. Questions? 77
78. The ROI of Social Media 78
79. 79% of corporations are undertaking social media efforts
Altimeter Group 79
80. Companies who link to facebook ortwitter from their
corporate websiteare undoing years of marketinginvestment. Instead,
aggregate! Jeremiah Owyang 80
81. What is the ROI of your mother? Gary Vaynerchuck 81
82. Its about the connection with the customer 82
83. Conclusion 83
84. The victory of networks 84
85. Al Qaeda is a facebook page with aweapons project. Ben
Hammersley 85
86. Social Media becomes more and more like real life 86
87. Who would have thought that... 87
88. Thank you 88
89. @timanrebel 89
90. Questions? :-) 90
91. Books:Once your lucky, twice your good - Sarah Lacy Crush
it - Gary Vaynerchuck Rework - 37 Signals 91