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3. Time to Change .................................................................................... 7

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, , , . , 4Ps , , 3Ps. ) (People), ) (Physical Evidence) ) (Processes). . , . . , .

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Mind Rethink Mental Illness Time To Change. Mind Mind . . Rethink Mental Illness Rethink Mental Illness . 60.000 . Mind Rethink Mental Illness , . Mind Open Mind , Mind Think. Rethink Mental Illness 250 . - Mind Rethink Mental Illness . Time To Change . Time To Change Time To

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Challenge, Open Up, Time to Get Moving Community projects Its Time to Talk Its Time to Change. Time To Challenge . . Open Up . . Time to Get Moving Community projects . 28 . Its Time to Talk . Time To Change Rethink Mental Illness Stigma Shout, . Education not Discrimination , .

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Armstrong G, Kotler P. , , 2009.

Link BG, Phelan JC. Conceptualising stigma. Annu Rev Sociol2001; 27: 363 85.

Kotler P, Zaltman G. Social Marketing: an approach to planned social change. Journal of

Marketing 1971; 35:3-12.

Sean D, Greer D. Social Marketing: Application to Medical Education. Ann of Internal

Medicine 2001; 134(2):125-127.

Thornicroft G. Shunned: Discrimination against People with Mental Illness. Oxford

University Press, 2007.

Time to Change. (2012). Let's end mental health discrimination.

2012 http://www.time-to-change.org.uk

Mind. (2012). Time to change. 2012, http://www.mind.org.uk

Kings college London. (2012). Time To Change: Reducing Stigma and Discrimination

Against People with Mental Health Problems. 2012,

http://www.kcl.ac.uk

Showcase. (2009-2012). Mental health. 2012,

http://thensmc.com

Success Stories (Ceners for Disease Control and Prevention, Mass Media and Health

Practices Project, National WIC Breastfeeding Promotion Project)

: http.www.social-marketing.org/success.html

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- YouTube http://www.youtube.com/user/ttcnow2008?feature=watch

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