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January
2015headlinesRaytron Enterprises, Inc. of Florida Regional Newsletter
’Tis the season to DAZZLE! If one of your resolutions for
2015 is to be organized in your life, make sure to include
your work environment!
Have you ever noticed how appealing the product
displays look when you visit specialty stores and cosmetic
counters? The next time you get a chance, take a look at
the way things are organized in Bath and Body Works or
the body care section in Victoria’s Secret. Everything looks
inviting. All those goodies are begging to be purchased.
Have you ever really examined the cosmetic counter in a
department store? The mirrors are CLEAN, the tester areas
are TIDY, everything is nicely displayed and in order.
BE THE GUEST Stand behind the chair for a few minutes
and then have a seat and take it all in. When you are sitting
in your styling chair facing the mirror you are seeing it the
way your guest does! There are two areas of interest for
your guest to check out during their service. 1. Your guest
can watch you while you are working and talking. 2. Your
guest can see everything on your station—the good and
the not so good!
PUT THE SHINE ON YOUR STATION Are you taking the
time to tidy your area between guests? Some days are flat
out wild in the salon. But no matter what, your work area
should not be covered in hair. Make sure to wipe hair off
the chair and sweep around your station between each
guest. Hair should be swept and the clippings are to be
stored in a closed container. Your guests do not want to
wade through hair clippings or be seated in a hair covered
chair. We as stylists seem to take our hairy environment
for granted. The public does not see it the way we see it.
Good teamwork can help tackle floor hair challenges. Take
a minute and sweep for your neighbor while you are at it!
TIME TO SHINE!
cONTINUEd ON PAGE 2
GET ORGANIZED, IT’S
2
TIME TO SHINE!THE MIRROR Is your mirror clean? It should always be
spotless. Remove old tape that may be there from previous
promotions. Clean the entire mirror, not just an oval in
front of your chair. And don’t forget the hand mirror—it
should be spotless too! Think back to the department store
image. Ever see a smudged mirror there?
cORdS Are all your tool cords organized and tidy? Untangle
jumbled cords and make sure they off the floor to avoid
accidents.
STYLING TOOLS Are your cutting and styling tools tucked
away, out of site and/or in proper storage trays? Barbicide
jars are not designed to store combs. They are used to
disinfect combs. Barbicide is a poison used to kill harmful
organisms. Rinse combs after submersion, wash, dry and
store in a closed drawer or closed container. Ziploc bags
are great for separating sanitized items from used combs
and brushes. If you must arrange your clipper guards on
a towel, make sure the towel is changed after each guest.
Are you sanitizing and submersing your clipper guards in
barbicide or spraying them with clippercide regularly?
PROdUcT Do you have only Fantastic Sams brand products
displayed on your station? Does your station look like a
professional work area? Did you know that it is a policy at
Fantastic Sams to have only our brand on your stations?
It’s okay to use other approved products as long as you
keep them away from your counter when not in use. Having
continuity at each station is more pleasing to the eye.
NO fLUff, jUST STYLING STUff! Family and pet photos
should be placed in a small photo album and not taped to
your mirror. Education certificates and licenses should be
in frames and not taped to your mirror. Some salons have
created a “wall of fame” in a designated spot in the salon
to display framed education certificates. Keep clutter to a
minimum on your station.
SPARKLE TIME Do your product bottles look like you just
took them off the shelf? Keep your working product bottles
super clean. They have a tendency to get coated with the
resins they contain and then everything else sticks to them,
including hair clippings. You don’t want to be pitching an
awesome product to a guest and then hand them a sticky
bottle. It’s unappealing and can mar your presentation.
Your product bottles should look pristine. Would you want
the lady at your favorite cosmetic counter to present you
with a gummy, smudged tester? Wouldn’t you wonder if it
is sanitary?
Use your own experience as a customer to see how things
should look. Pay attention to your surroundings when you
are out shopping and running errands. Make note of what
you encounter. It will help you learn how to raise the level of
customer service you are providing for your guests.
by Jo Ann Welch, Director of Education
GET ORGANIZED, IT’S
cONTINUEd fROM PAGE 1
3
Owned by Joyce and Del Gorski • Opened 9/28/1991
Airport Blvd. in Mobile, Alabama
The Airport Blvd. salon in Mobile, Alabama, opened
September 28, 1991. It is one of three salons owned by Del
and Joyce Gorski. The salon’s shopping center is currently
undergoing a 10 million dollar renovation, which will
include some amazing new tenants (like Whole Foods). Not
only is the shopping center undergoing a renovation, but
the salon is as well! It is currently in the midst of a complete
face-lift!
What doesn’t need to be overhauled is the Airport Blvd.
team. Owner Joyce said of her stylists, “We have a wonderful
staff here. Our manager Glenda Willcutt has been with us
for 16 years and has managed the salon for 10 years. She is
very loyal and loved by all.”
Airport Blvd. has two assistant managers: Melodie Turner
(4 years with FS and Amber Roberson (1 year w/FS). Both
are dedicated to their positions and Joyce says they do a
great job. She is grateful for their commitment.
The fantastic team also includes Kerri Ponder (1 year),
Wendy Fields (2 years), and Jamie McCullum (20 years). Jamie
started as a shampoo tech while attending cosmetology
school.
Manager Glenda discussed her experience here. “I have had
the pleasure of working at the best salon in Mobile. I work
for and with the most wonderful people! I feel that we have
some very talented stylists who love what they do.”
This sentiment is echoed by the rest of the staff and most
definitely felt by guests, who feel comfortable and happy
when visiting the salon. Keep up the good work!
By Jo Ann Welch, Director of Education
4
Step by Stepadapted by Nicole Grigsby, West Region Educator
Step 1 Shampoo hair with BioSilk Volumizing Shampoo and Conditioner according to directions on the bottle. Start with damp, towel-dried hair. Spray BioSilk Volumizing Root Lift at the roots and gently massage to work the product into the hair.
Step 2 Apply BioSilk Volumizing Styling Foam from mid-shaft to ends of the hair for control.
Step 3 Rough-dry the hair using a CHI Touch hair dryer until it is 50% dry.
Step 4 Section the hair into 3 sections using CHI plastic clips. The first is at the crown, the second is the layer below, and the third is the remaining hair that can be left down.
Step 5 Begin drying the hair in the bottom section using your CHI Touch hair dryer and large CHI Ceramic round brush. Take small subsections at a time and focus first on the root area, then the ends. Work your way up the head.
tIp 1 First, place your round brush on top of the section at the root and pull down to stretch the hair. Dry the top of the hair first to polish it. Then continue drying with your round brush underneath the section to bend the hair and add body.
tIp 2 To add bounce, set the top sections after drying with a clip and let cool for 5-10 minutes then drop.
tIp 3 For extra smoothness, run your CHI Iron lightly over the top layers and bend at the roots and ends.
Step 6 When the hair is completely dry, apply BioSilk Volumizing Texturizing Powder to the roots and massage scalp.
Step 7 Spritz BioSilk Volumizing Hairspray for hold.
Step 8 Spray with FS Finishing Spray to hold the style in place all night!
STEP 3 STEP 4
STEP 5 STEP 6
STEP 7 & 8 TIP 1
TIP 2 TIP 3
Learn this bouncy, va-va-voom blowout using the new BioSilk Volumizing Therapy line of products that leave hair as smooth as silk.
57
team talk“The most certain way to succeed is always to try just one more time.”
- Thomas Edison
Gulf BreezeOur first annual food drive was a great success! The idea
was that guests could get a discount while contributing
to a great cause—what an awesome plan! Guests donated
non-perishable items and saved on their service. Thanks
to Cerrito for making the pretty holiday baskets for our
stores. They really helped us get in the spirit of making
people beautiful. Wishing my Gulf Breeze girls a happy
holiday season and a Happy New Year.
—Juliet
PerdidoHope all had a happy Thanksgiving. We hope your holiday
was fantastic. Season has kicked into full force. Time sure
flies fast—seems like we just finished Christmas from last
year! We would like to congratulate the salons that won the
color contest… GREAT JOB!!! Happy Birthday to Soraya. We
hope you had a wonderful birthday. You look marvelous.
Thanks to a great team—you work hard! I appreciate all
you do.
Thanks again—Mary Ellen
Spring HillWe would like to wish everyone a safe and happy holiday
season and a fantastic New Year. Happy 3rd anniversary to
Cheri and a happy 3rd anniversary to Josie. Thank you to
all my girls for your hard work and for being team players.
—Kerry
6
CHI Blondest BlondeAshley Nessl Coral Springs
DeAndre Robinson Coral Springs
Nicole Wilson Coral Springs
CHI Infra High-Lift ColorAshley Nessl Coral Springs
DeAndre Robinson Coral Springs
Nicole Wilson Coral Springs
Georgia Denham Daphne
Jennifer Hinton Daphne
Wendie Martin Daphne
Tonia Stephens Daphne
Julie Taylor Daphne
CHI Ionic ColorDebbie Goveia Cassleberry
Deb Holbrook Chulouta
Christi Meyere Chulouta
Jason Walters Chulouta
Ashley Nessl Coral Springs
DeAndre Robinson Coral Springs
Nicole Wilson Coral Springs
Wendie Martin Daphne
Nancy Carrasquillo Hoffner
Lyn Derr Longwood
Brandi Garcia Longwood
Troy George Longwood
Vicki Right Viera
Foiling TechniquesClaudia Baeza Brandon
Kelly Barouiski Brandon
Christine Bennington Brandon
Unyoung Brown Brandon
Juana Diaz Brandon
Lisa Flatten Brandon
Keyzea Kard Brandon
Melanie Rivera Brandon
Suzanne Schwartz Brandon
Deana Scott Brandon
Nancy Villana Brandon
Vanessa Williams Brandon
Debra Young Brandon
Peter Coppola SmoothingMaria Acosta 4th Street
Heather Buckley 4th Street
Stacy Santomaso 4th Street
Kristy Wright 4th Street
Melanie Glasford Bayshore Gardens
Lindsay Smith Bayshore Gardens
Claudia Baeza Brandon
Kezhia Karabin Brandon
Suzanne Schwartz Brandon
Kim Curren Casselberry
Jorge Gonzalez Casselberry
Debbie Goveia Casselberry
Patty Hubbard Casselberry
Yvette Reynolds Casselberry
Sheila Santiago Casselberry
Stevie Sipe Casselberry
Jeanette Wilson Casselberry
Debbie Holbrook Chuluota
Sarah Mercado Chuluota
Unessia Clark Clearwater Plaza
Jon Cunningham Clearwater Plaza
Liberna Resulovski Clearwater Plaza
Tina Ercolino Clearwater Plaza
JoAnna O’Brien Clearwater Plaza
Vanessa Roden Clearwater Plaza
Elena Zuppardo Clearwater Plaza
Gisela Aleman Clermont
Nicole Ancell Clermont
Dawn Ashley Clermont
graduates
CHI Master ColorIstTo be recognized as a CHI Master Colorist these dedicated cosmetologists completed extensive training in Color Formulation, Color Correction and Advanced Color/Highlighting techniques, incorporating CHI Color and SunGlitz as a total system. Their continued desire to make improvements in their skill level demonstrates a true commitment to their profession.
CONGRATS!
CHI Master ColoristIris Galvez Bayshore Gardens
Lindsay Marie Smith Bayshore Gardens
Miszee Williams Cortez Commons
Susana Bosse East Bay
Megan Dobson East Bay
Dewayne Dikes East Lake
Danielle Ponzio Gulf to Bay
Jane Waulters Gulf to Bay
Barbara Spang Largo
Sherrie Kreder Manatee
Terry Karen Murphy Westshore
Peter Coppola SmoothingLaTrice Scarlett Clermont
Melissa Brown Cortez Commons
Mellissa Williams Cortez Commons
Melissa Burger Dunedin
Christie Hale Owner
Susana Bosse East Bay
Megan Dobson East Bay
Jessica Johnson East Bay
Caitlyn Liebenthal East Bay
Sandra Panko East Bay
Julie Peel East Bay
Jane Russell East Bay
Jamie Sargent East Bay
Michael Skym East Bay
Brittany Daskem East Lake
Dewayne Dikes East Lake
Lynn Madewell East Lake
Danielle Russo East Lake
Radmila Avdic East Lake
Consuela Clayton East Lake
Loidari Carderon FishHawk
Tina Fontan FishHawk
Cindy Emer Gulf to Bay
Shaya Nahum Gulf to Bay
Dottie Shiver Gulf to Bay
Niki Tyler Gulf to Bay
Jamie Brown Hoffner
Nancy Carrasquille Hoffner
Christina Chevere Hoffner
Tara Hyatt Hoffner
Yomari Mangual Hoffner
Sarina Mizerl Hoffner
Matthew Hoffner
Doni Baxter Hudson
Angela Lewandowski Hudson
Amanda Phelps Hudson
Shari Rennick Hudson
Susan Bing Lake St. George
Teresa Bissett Lake St. George
Maria Mercier Lake St. George
Jessica Misitano Lake St. George
Danielle Cipriano Largo
Kayla Godfrey Largo
Taylor Gonzalez Largo
Marilyn Shaw Largo
Barbara Spang Largo
Reachel Trinh Largo
Katie White Largo
Jessi Blakeman Longwood
Lyn Derr Longwood
Peter Coppola SmoothingMaria Dominquez Longwood
Brandi Garcia Longwood
Andria Mateos Longwood
Julie Pollock Longwood
Inna Tenicela Longwood
Marsha Urick Longwood
Stephanie Davis Ocoee
Elizabeth Rahter Ocoee
Lakisha Ross Ocoee
Courtney Hart Oldsmar
Priscilla Johnston Oldsmar
Stephanie McCall Oldsmar
Monica Priess Oldsmar
Jitra Warkentien Oldsmar
Karen Shea Williams Oldsmar
Jana Winthrop Oldsmar
Kristin Kelly Oviedo
Mariana Puarte Oviedo
Lynda Turow Owner
Allyson Zweifel Owner
Sandra Brumagin Palm Coast
Toni Bulliger Palm Coast
Kathy Gravley Owner
Kelly Gravley Palm Coast
Melinda Jordan Palm Coast
Adrienne Mellini Palm Coast
Jessica Montesdeoca Palm Coast
Shawnda Price Palm Coast
Gina Exford Palm Harbor
Davian Garcia Palm Harbor
Karen Loeblein Palm Harbor
Cheryl Marhafer Palm Harbor
Brenda Marschner Palm Harbor
Mai Okon Palm Harbor
Diana Reincke Palm Harbor
Vicki Thomas Plant City
Shantelle Andrews Port Richey
Becky Johnes Port Richey
Michelle Lemmon Port Richey
Camilla Testa Port Richey
Mark Allen Ridge & Little
Tina Gauthier Ridge & Little
Andrea Gibeau Ridge & Little
Terri Hester Ridge & Little
Sheila Hinnenkamp Ridge & Little
Tracy Moore Ridge & Little
Jerri Segovia Ridge & Little
Cassandra Callahan Riverview
Sonal Jethwa Riverview
Dannye Necker Riverview
Peter Coppola SmoothingSandra Cabral Sabal Ridge
Marcena Caple Sabal Ridge
Stacy Duggan Sabal Ridge
Kathy Filippakis Sabal Ridge
Kelly Gosnell Sabal Ridge
Barbie Harman Owner
Elena Papadami Sabal Ridge
Danielle Toglia Sabal Ridge
Aurora Canada Sanford
Ana Carela Sanford
Ann Chmil Owner
Kimberly Day Sanford
Coty Huston Sanford
Stephanie Scardina Sanford
Orminda Teixeira Sanford
Lanie Bryant Southgate
Kelli Welch Southgate
Leslie Fitzpatrich Southgate
Catherine Austin Smith Southgate
Linda Cassell Tarpon Springs
Ana Deleon Tarpon Springs
Vonnie Dennee Tarpon Springs
Delina Rivera Tarpon Springs
Alison Schubert Tarpon Springs
Machell Brown Tavares
Linda Brubek Tavares
Sonja Smith Tavares
Taylor Cox The Villages
Debbi Duda The Villages
Chelcia Edwards The Villages
Corey Goddard The Villages
Marla Moore The Villages
Lynell Ortiz The Villages
Ramona Scharber The Villages
Anastasia Spittle The Villages
Lucy Cedeno Valrico
Rita Duvignew Westshore
Maria Echeverri Westshore
Saowanee Kleineschay Westshore
Dave Manthey Owner
Marie Manthey Owner
Keri Skaggs Westshore
Voula Telio Westshore
SunGlitz PowderAshley Nessl Coral Springs
DeAndre Robinson Coral Springs
Nicole Wilson Coral Springs
8
Q. How do I know what to choose: CHI blondest blonde, the powder Sunglitz or CHI Infra High Lift Crème Color when lightening?
A. If you are going to use a technique requiring
application near the scalp (full head application) use
CHI Blondest Blonde or CHI Infra with no more than 20
volume generator.
For all other “off the scalp” techniques you can use Sunglitz with activators 1 or 2, or CHI Blondest Blonde with 10, 20, 30 or 40 volume CHI generator. CHI Infra is also used with 10, 20, 30 or 40 volume CHI generator.
CHI BlonDeSt BlonDe Use CHI Blondest Blonde when tonal control is not important. CHI Blondest Blonde will lift beautifully since it lifts blue, red and yellow at the same rate. You rarely need to tone except when you are removing old color.
SUnGlItZ Use Sunglitz to neutralize unwanted tones. Sunglitz is not intended to use for super light pastel blondes. Remember the “sun” in Sunglitz. Think of summer “sun kissed” blondes and brunettes. When lifting salt-and-pepper hair (less than 50% gray), it is important to remember that white/gray hair has some yellow pigment that can show up when lifting. Beige Sunglitz will control how much yellow is actually exposed. Beige Sunglitz will give you cool blonde results. Strawberry is great when maintaining warmth in your final result. Ash or Beige Sunglitz is a good choice if your guest has a tendency to pull warm.
Golden Blonde is great for dark browns to medium blondes who want golden highlights at any level.
CHI InFRA Use CHI Infra when you want to truly control warmth in your blondes. You can enhance gold tones with the Golden Blonde (GB). Give very dark hair realistic natural brown highlights with NBR, ABR or CBR. The reds are outstanding on very dark hair. They are great for accent pieces with vibrant color results. Use equal parts RR and RV to create a vibrant red on dark hair.
A lot of it is personal choice and it’s important to have all three on hand.
Use CHI Blondest Blonde 10 and 20 volume generator
for applications 1/8 from the scalp.
Powder Sunglitz works too quickly to use for full head lightening services.
Sunglitz and CHI Blondest Blonde work well for quick color corrections. If all you want to do is lift a level or two use CHI Blondest Blonde for your color correction. If you need
to adjust a tone and lift up to two levels choose powder
Sunglitz in the appropriate color for your desired result.
ColoR CoRReCtIon:
Breaking the base w/CHI Blondest Blonde
1 part CHI Blondest Blonde1 part 20 or 30 volume CHI generator1 part CHI Infra shampoo
Wet hair, shampoo mixture into hair and massage with fingertips for 1-5 minutes. Check for lifting constantly. Repeat if necessary. Can be repeated 2-3 times.
Suncap Service w/powder Sunglitz
1 ounce desired Powder Sunglitz1 teaspoon desired toner/brightener1 ounce activator 1 or 2
Wet hair, shampoo mixture into hair and massage with fingertips for 1-5 minutes. Check for lifting constantly.
Repeat if necessary. Can be repeated 2-3 times.
by Jo Ann Welch, Director of Education