Time to Step up Your Game!canadiandealerforum.drivingsales.com/wp-content/... · 4/10/2015 · Calgary Presented by "Time to Step up Your Game!" Redefining Your Dealership Marketing

June 22-23rd, 2015 Hyatt Regency

Calgary Presented

by

"Time to Step up Your Game!"

Redefining Your Dealership Marketing Through Gamification & Automation

Brent Wees, Powered by Dashboard

June 22-23rd, 2015 Hyatt Regency Calgary


"You’re The Guy In The Hat" Yes...yes I am...

Hi! I’m @BrentWees ●  5’9” ●  Born in London, Ontario ●  Played Ice Hockey ●  I have eaten poutine ●  I have met Bobby Orr ●  I own snowshoes ●  I live on a lake you can drive on during winter

Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]

Here’s How We’ll Play...


Rules...


Gamification : Question #1


What is Gamification? A. is the realization of an application, or execution of a plan, idea,

model or design



model or design B. an electronic game like XBOX or PlayStation



model or design B. an electronic game like XBOX or PlayStation C. the application of game playing, typically as an online marketing

technique to encourage engagement with a product or service



model or design B. an electronic game like XBOX or PlayStation C. the application of game playing, typically as an online marketing

technique to encourage engagement with a product or service D. an application, typically small, specialized program downloaded

onto mobile devices


“C” is Correct!





Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]

Brent Wees | Powered by Dashboard | Partner/Evangelist | [email protected]

Question #2

Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]

How Many Active Gamers in the US?

A. 183 million



A. 183 million B. 55 million



A. 183 million B. 55 million C. 75 million



A. 183 million B. 55 million C. 75 million D. 115 million



“A” is Correct!



How Are We Already Using It?


Brent Wees | Powered by Dashboard | Partner/Evangelist | [email protected] Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]






Social Media Games Selling ANY Cars?




Social Media Games HAVE FUN BUT NO SELLING!



How’s Your Showroom Traffic?


We All Did This...


Evolving Processes...



Let’s Be More Targeted!









YOU CAN DO IT!! Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]


PUT IT ON YOUR SITE !! Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]

YOU CAN DO IT !! Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]

They Play, You Learn!


Control, Budget & Tracking


Use Automation to Tie it Together


Automation : Question #1


What is “Marketing Automation”? A. an online advertising pricing model, where the advertiser pays for

each specified action



each specified action B. software platforms designed for marketing departments and

organizations to more effectively market on multiple channels online and automate repetitive tasks



each specified action B. software platforms designed for marketing departments and


C. the opposite of interruption marketing; aim to sell goods and

services only when the prospect gives consent



each specified action - for example, an impression, click, form submit, double opt-in or sale.

B. software platforms designed for marketing departments and


C. the opposite of interruption marketing; aim to sell goods and

services only when the prospect gives consent D. promoting a company through blogs, podcasts, video, eBooks,

enewsletters, whitepapers, SEO, social media marketing


The Answer Is “B”!








The Stigma of “New” Tech



The Stigma of “New” Tech

MORE WORK!



The Stigma of “New” Tech MORE WORK!



Distorted Perception...



Who Shot A Video Last Week?





Brent Wees | Powered by Dashboard | Partner/Evangelist | [email protected] Brent Wees | Partner/Hype-Man | [email protected]

I’m Overwhelmed!



I’m Overwhelmed!

+ +

Brent Wees | Partner/Hype-Man | [email protected]

Third Party Affect


Automation : Question #2


What Happens to Your Data? A. it is returned the moment the campaign is

completed


A. it is returned the moment the campaign is completed

B. I “think” it’s returned to the dealership after the

campaign

What Happens to Your Data?




campaign C. that’s not my responsibility





campaign C. that’s not my responsibility D. I don’t know



The Answer Is “All of the Above”! ...but mostly “D” right???


Gamification & Animation for The Win!






Save Time, Energy, Build Better Strategies!



KNOCK OUT ROUND!



KNOCK OUT ROUND!


William Shatner


KNOCK OUT ROUND!


KNOCK OUT ROUND!


Celine Dion


KNOCK OUT ROUND!


KNOCK OUT ROUND!

Jim Carrey


KNOCK OUT ROUND!

Brent Wees | Powered by Dashboard | Partner/Evangelist | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]

KNOCK OUT ROUND!

Shania Twain


KNOCK OUT ROUND!


KNOCK OUT ROUND!

Michael J. Fox


KNOCK OUT ROUND!


KNOCK OUT ROUND!

Mike Myers


KNOCK OUT ROUND!


June 22-23rd, 2015 Hyatt Regency

Calgary Presented

by


June 22-23 rd, 2015 Hyatt Regency Calgary

THANK-YOU! Brent Wees Partner, Ambassador of Buzz [email protected] 647-403-5429 @BrentWees

Documents

Time to Step up Your Game!canadiandealerforum.drivingsales.com/wp-content/... · 4/10/2015 · Calgary Presented by "Time to Step up Your Game!" Redefining Your Dealership Marketing