#1

1924

1929

19561945

1967

1971

19721977Telefónica offers its first in-car mobile phone service.

1978

1980Pacman is created.

1981 1984

1987Telefonica is listed on the New York Stock Exchange.

1988 1989

19901993

1995

19971998

1998-1999

1999Telefónica launches its ADSLfixed broadband service.

2000 2001

2003Telefónica launches broadband access via satelite.

2002The agreement to form Vivo is signed by Telefónica and Portugal Telecom.

2004Telefónica launches Imagenio, its IPTV service. It also acquires BellSouth’s cellular assets in Latin America.

2006

2005 2007 2008

1976The word ‘internet’ is used for the first time.

2009

2010The Movistar and Telefónica brands relaunch in Spain and Latin America. Telefónica acquires Hansenet in Germany, and acquires full control of the Brazilian mobile operatorVivo by purchasing Portugal Telecom’s stake in the company.

2011Telefónica further strengthens its strategic alliance with ChinaUnicom, bringing its ownership in the company to 9.70%. China Unicom will have a 1.37% stake in Telefónica.

1925

1926 1953

1956

1960 1969 1971

1972

1973

1976Apple is born.

1975

1977

1983

1983Microsoft releases the first version of its Word software.

1983Apple produces the first Macintosh computer.

1985 1989

1989,000

Customers

12million

Presence

1One country – Spain

Employees

71Services

+Basic telephone and data

1993

1994Telefónica begins operating in Peru.

Digital mobile phones introduced.

1995Internet access is available all across Spain.

1997

Google is founded.

1998 2001Apple launches the iPod.

And Wikipedia is unveiled.

0002 EmployeesPresenceServicesCustomers

68 + 16 149,000million fixed and mobile telephone, data, Internet Countries

++

2004Facebook starts up.

2002O2 begins operations. 2006 2007

Apple launches the iPhone.

2007O2 launches the iphone in UK.

The O2 in London is launched.

2007Germany launches a low cost brand, Fonic.

2008

2010O2 World in Hamburg is launched.

O2 in Slovakia wins Mobile Operator of the Year.

Apple launches the iPad.

2011At 10:26 AM GMT on Saturday, January 22, 2011, the 10 billionth app was downloaded from Apple App Store.

2008 2008 – 2009The economic crisis hits.

1002 EmployeesPresenceServicesCustomers

287.6 25 257,000millon Integrated ICT for all types of customers Countries

Telefónica (Compañía Telefónica Nacional de España, CTNE) is founded. The International Telephone and Telegraph Corporation (ITT) is one of its first shareholders.

Telefónica moves its headquarters into the emblematic new Gran Vía 28 building. It’s the tallest building in Europe.

The Spanish state nationalises 79.6% of Telefónica’s shares.

Spain can now communicate with 107 countries.

The start of satellite communications. Telefónica opens a land communications station in Buitrago de Lozoya in Madrid.

The landline network in Spain reaches 5 million households. Telefónica opens the first Special Network for Data Transmission in Europe.

Telefónica provides services to 10 million households in Spain. In the same year, it adopts the TCP/IP protocol and remodels its cabling network so it’s ready to adapt to fibre optics.

Telefónica serves more than 12 million households. The company’s strategy starts to focus on data transmission as a key growth area.

Telefónica automates the telephone service.

The Telefónica Services department is created to provide services such as e-mail and voicemail. Telefónica participates in the foundation of Hispasat, the Spanish communications satellite operator.

MoviLine, the analogue mobile service, launches and reaches 98% network coverage in just three years. Telefónica begins expansion into Latin America, acquiring management control of CTC Chile and TASA in Argentina.

Start of the dot.com boom. Movistar, Spain’s first digital mobile operator is formed. Telefónica launches Infovía, Spain’s first internet connection service. And the company starts privatising.

Telefónica becomes entirely privatised and makes the largest public offering of shares to date in Spain.

Telefónica presents its new corporate image and wins the bid for Telesp, the fixed-line operator in São Paulo. The company becomes an important player in the pay-TV industry. It has 2.3 million subscribers, 86% of them living outside of Spain.

Telefónica acquires the Czech operator Cesky Telecom and partners with China Unicom. Movistar launches a new corporate identity worldwide.

Telefónica now has 228 million customers in 25 countries. The Telefónica Corporate University opens its doors. And Telefónica presents its new HSDPA technology at the 3GSM World Congress in Barcelona. The technology will bring 3G services to people’s homes. Telefonica buys a 10% stake in Telecom Italia.

Telefónica opens its flagship store on Madrid’s Gran Via. The opening coincides with the launch of the iPhone 3G.

Telefónica forms a strategic alliance with China Unicom. As part of the deal, Telefónica increases its stake in the company to 8.37%, while China Unicom takes 0.88% of Telefónica’s capital.

A new brand model is approved. Telefónica becomes the corporate and institutional brand around the world, while O2 and Movistar assume its commercial roles.

Telefónica doubles the size of the phone service in Spain, just a year after it was launched.

Telefónica launches the largest telephone circuit in Europe: 3,800km of phone lines.

Ericsson, the Swedish mobile phone manufacturer, introduces the first mobile phone. It weighs roughly 40kg.

Telefónica becomes the first company in Spain to have 100,000 shareholders and 32,000 employees.

ARPANET, the predecessor to

Internet, is commissioned by the U.S. Defense

Department.

Intel launches the first microprocessor.

Ray Tomlinson, an IT engineer, sends

himself the world’s first email. The text

reads ‘QWERTYUIOP’, which is the top

row of letters on a typewriter keyboard.

The first successful test is made of TCP/IP, which eventually will become the Internet Protocol we know today.

Telefónica starts providing a network for television transmission.

The first of 24 satellites that will comprise the Global Positioning System (GPS) is launched.

The World Wide Web is created.

Movistar now provides mobile phone service to three million customers.

Telefónica buys O2 in the UK, Germany and Ireland, plus 51% of Colombia Telecom. It also obtains a mobile licence in Slovakia.

Telefónica restructures internally and now covers three geographic areas: Spain, Latin America and Europe.

Atari creates and launches its first video game, Pong.

Telefónica changes its corporate image and its name, becoming Telefónica de España, SA.

Commercialisation of the first Spanish communications satellite, Hispasat. Telefónica is now present in six Latin American countries and begins in investing in trans-European networks.

It’s an important few years for Telefónica. There’s a great deal of change and Telefónica’s influence now extends far beyond Spain.

Telefónica provides internet access from mobile phones for the first time. Thanks to the success of OperaciónVerónica, Telefónica takes majority ownership of its operators in Argentina, Brazil and Peru.

Telefónica is now the landline and mobile leader in all Spanish and Portuguese-speaking countries.

The O2 commercial brand is launched in the Czech Republic.

2008The O2 commercial brand is launched in Slovakia. China Netcom merges with China Unicom and Telefonica has a 5.38% stake in the new company.

Thanks to Telefónica, Spain is the 12th country in the world to have one million phones.

On April 3, the first call is made with an analogue mobile phone. Dr. Martin Cooper of Motorola calls Dr. Joel S. Engel of AT&T’s Bell Labs Research while walking on the streets of New York.

Bill Gates and Paul Allen set up Microsoft in Albuquerque, New Mexico.

TIME magazine names the computer as

‘Person of the Year’.

2005TV to mobile trial is launched.

YouTube is created. And Google launches Google Earth.

2003Tesco mobile is launched.

Distrito C, Telefónica’s head office in Madrid is inaugurated by the King and Queen of Spain.

2010Telefónica obtains Jajah, Alice and Hansenet.

The O2 in Dubin is launched.

The O2 World in Berlin is launched.

The O2 Arena in Prague is launched.