Big social media for tiny startupsRick Turoczy / @turoczy

Assumptions

“We've all been raised on [social media] to believe that one day we'd all be

millionaires, and movie gods, and rock stars....”

“Do”s and “Don’t”sSome things to keep in mind

Don’t hire this out

Don’t autopost

Don’t be lazy

Don’t expect to get more out than you put in

Don’t try to be all things to all people

Don’t expect people to love your company as much as you do

Don’t forget that email is social

Tips and tricksHow to get the most out of social

Land grab and speculate with real estate but live where your customer lives.

Be clear about what your social presence does and doesn’t do.

If you have personality, use it. If you don’t, try to be interesting.

Google, motherf*cker, do you use it?

Spend time developing profiles that provide the greatest return.

Be polite. Be thankful. Share.

AssignmentAn easy way to decide where to spend your time

http://sflo.me/tscpdx-sm

Twitter Facebook Instagram Pinterest LinkedIn

Customers 5 3 0 2 0Influencers 5 4 2 5 0Engagement 2 3 1 2 3Initial reach 2 1 0 1 0Persistence 3 2 1 5 2Enjoyment 2 1 5 5 0Cost -2 -2 -2 -2 -2Effort -1 -4 -1 -1 -5TOTALS 16 7 6 17 -2

Thank you!@turoczy